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March 21 @ 2:30 pm - 5:00 pm$25
Stop marketing like it’s 1999! Discover what business are using TODAY for maximum visibility. Using visuals backed by hard numbers, presenters Christina Daves and Karen Yankovich will guide you into a much-needed digital presence that couples with a strong stance in your local media market creating massive exposure and credibility.
Discover their 3-Phase approach to visibility success:
- SOCIAL MEDIA. These days, social media is the start of the sales funnel, so having a strategy for social media marketing efforts is vital. We will cover list-building tactics using Facebook, Twitter, and Instagram and how to actually gauge what is working for maximum social media impact.
- PUBLICITY. Learn the difference between advertising and free publicity and discover the credibility associated with “earned media” (and what that means for your organization). There’s no need to be afraid of the media if you know how to pitch good stories. They will share a proven, 3-pronged approach to media relations, complete with examples of how to think outside the box and standout from the crowd for publicity success.
- BRINGING IT ALL TOGETHER. Here’s where the magic happens–using social media and PR TOGETHER for massive success. Discover how to find influencers online, how best to connect with them and how to provide value to them so that you become a welcome member of their tribe.
Woven together with real-life applications throughout, this workshop will set you on the path to capitalizing on social media marketing and PR opportunities that you never knew were available. Don’t miss out!