Stop Marketing Like it’s 1999!
I’ve been around the marketing block for a long time. In fact, I started my career at a phone company! Yup, New Jersey Bell. That name alone should hint at how long I’ve been doing this.
When I worked for New Jersey Bell, I was involved in helping business make decisions about the money they spent on yellow page advertising. I saw small businesses, plumbers, body shops, retail stores–ALL spending thousands of dollars per MONTH. Remember flipping through a phone book (a phone book?!) and seeing all of those “AAA Alarm Companies” wanting to be first in the alphabet? Did you know that placement equated to thousands of dollars per month (in 1980’s dollars!)
Time and time again, those same businesses are unable to see the correlation between a plain marketing budget and a marketing budget for digital marketing. It drives me CRAZY because it doesn’t have to be so difficult. In fact, I’ve spent years working to make it not just LESS difficult, but to make it PLAIN and SIMPLE.
You do NOT need a $10K per month budget today for digital marketing, but you do need some kind of budget. No matter how good you are at what you do, you’ll be out of business fast if you’re a “best kept secret” with little exposure. Digital marketing can prevent that from being your outcome.
Don’t believe me yet? Listen to some of these statistics.
- 95% of online adults most likely follow a brand via social networking
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
- There are 1.65 billion active mobile social accounts globally, with 1 million new active mobile social users added every day.
New times bring new trends and new ways to reach your target audience. THIS is why your competitors are seeing massive success. They’re moving with the times, planning, and budgeting for visibility in the ways that deliver results. More visibility leads to more customers, more customers leads to more profits.
Here are a few of many considerations that you might want to budget for (depending on your market):
- Facebook post boost
- Full blown Facebook ad campaign
- Social media assistant support
- LinkedIn premium
- Social media scheduling tools
- Professional headshots
Or are you still trying to figure out exactly how to spend your marketing money and what approach will work best for your business? I can help. Join my free Facebook group, Get Seen Be Heard, and come chat. Ask questions, talk social media strategy, and spark game-changing ideas for upping your business’ success surrounded by a community of like-minded (not to mention, incredibly friendly) professionals. I’ll talk to you soon!