268 – The Joint Venture Advantage: Karen Yankovich Unleashes Strategies for Growth

by | Jan 15, 2024 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich talks about the joint venture strategies you can use to grow.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Welcome to Episode 268 of the Good Girls Get Rich podcast. I’m your host, Karen Yankovich, and today, we’re diving deep into the world of joint ventures. Get ready for some game-changing insights on turning your connections into profitable collaborations.

First things first, let’s talk about the power of strategic planning and commitment. I’ll walk you through the process of finding the perfect partners for your ventures. It’s all about being crystal clear on your audience and goals. And guess what? I’ve got a gem for you – the concept of a joint venture media kit. Imagine having the perfect assets to make your collaborations seamless and successful.

But that’s not all! We’re unlocking the potential of LinkedIn for your joint ventures. Clear communication and conflict resolution are the keys, my friends. I’ll share some actionable tips on outreach, and you know what magic word I love? “Collaborate.” It’s a game-changer.

Ready to take your joint venture game to the next level? Explore the She’s Linked Up programs at karenyankovich.com/call. Let’s make the next 12 months your most successful yet. Tune in, take notes, and let’s get ready to rock those joint ventures!

Show Notes and Video:

Magical Quotes from the Episode:

  • “I’m finding, the more that I do it, the more I see people doing it wrong. And you know, I don’t often say that someone is doing it wrong.” – Karen Yankovich
  • “I am so committed to creating processes with my clients that build ease into their client getting stuff right, using LinkedIn to get a few people a week on your calendar.” – Karen Yankovich
  • “How do we create a process where we’re putting people on our calendar for potential joint ventures that lead to contracts, not just new friends?” – Karen Yankovich

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:10
Hello, and welcome to episode 268 of the good girls get rich podcast. I’m your host, Karen Yankovich. And I really wanted to spend some time on today’s topic, because it’s something that is a big part of all of the work that I do, all of the work that we do on our show is linked up programs. And I’m finding, the more that I do it, the more I see people doing it wrong. And you know, I’m not very often saying that people do things wrong, there’s lots of right ways to do things. In this case, I there’s so many people wasting a lot of time. And that is the topic at hand is collaborating with other people, other people on your LinkedIn network, other people in whatever networks, you you know, you put you hang out in,

looking to build joint ventures, right to have joint venture opportunities, affiliate opportunities, things like that, right. And, you know, way back in the day, back 2020 2012 2013 2014, I was an affiliate for Marie Forleo. And you may remember those days when Marie Forleo would launch B School, and then 65 million people would be posting about the school over the place, right? That’s not what I’m talking about here that I know, there’s some people that do that. And I definitely think affiliate marketing is still really valuable. That’s not what I’m talking about here that what I’m talking about here is the power of joint ventures. You know, you’ve heard me say on the show, if you’ve if you’re a longtime listener, that there’s three kinds of relationships, that I think we should be using LinkedIn to build one, obviously, who are the people that could buy from us, right? Like who’s gonna sign a contract? One is, who are the journalists that write about the things that you are expert in? And are you building relationships with them a podcast host that the newspaper magazines, the TV hosts, right, those kinds of things. But that third category, which I typically you have in the middle category, but it’s probably the most powerful business building wealth building category is joint ventures, who are other people that have an audience of people similar to your audience. Right. And, and using LinkedIn, to have a consistent stream of those opportunities. So that your name is getting in front of new audiences, audiences that you’ve, you’ve curated, right? Because you you’re looking for people that have an audience, similar to people that you want to get in front of? Do you have a commitment to that as you move into 2024 2025? and beyond? Right, so so, you know, maybe you have had conversations, like,

you know, Wow, I love what you do, tell me more about it. And then I tell you what I do, and you tell me what you do, and we say, okay, great, so great to get to know you. I’m going to keep my mind open. And if I think of somebody to send your way, totally going to do that. Have you had those conversations? Those are great conversations to have right, great conversations to have. But if you think back over the year, or years or decades, that you’ve have those had those conversations, what is the success rate? Of those conversations? Have you actually ever turned any of those conversations into business? Okay, confident, successful business, women have no problem saying, Great, let’s make a plan. And that’s what we’re talking about here today, how to actually how to have joint ventures that actually turned into business, because here’s the thing, I am so committed to their, to creating processes with my clients that build ease into their client getting stuff, right, using LinkedIn to get a few people a week on your calendar. So that and, and those few people being researched and targeted so that it leads to opportunities, right. This is a it’s a simple process. It’s not necessarily easy. But it’s a simple process. It doesn’t take a lot of your time every week, and it works really, really well. But if you’re doing three of those calls a week, and you’re having these great, I’ll let people know, you know, let me know if you know anybody that should, you know, I should talk to, if you’re having three of those every week, and they’re not going anywhere, you’re completely wasting your time. And I don’t want there to be any waste of time. There’s always gonna be a little bit of time, like we can’t be perfect with this stuff. But I wanted work as as I want to work as smart as I can. And and frankly, you know, the smarter I work, the less I have to work right, the less hours I have to put right here at my desk. So so that’s what I’m talking about here today. How do we create a process where we’re putting people on our calendar for potential joint ventures that leads to contracts, not just new friends? Okay, so joint venture, you know that I’m using the word kind of loosely here, because there’s so many different ways this could go you could make a joint venture partner and affiliate partner, right, you can give them a special link that tracks back to your products and services and they would get

commission, sometimes, you know, you can say just use just tell me that, you know, Mary sent you, and then you send me a thank you note or a commission, right? Sometimes you’re just kind of swapping introductions to each other, right. And there’s lots of different ways that you can, you can facilitate it, we’re gonna get to that later. Right. But I just wanted to kind of talk about what a joint venture is. So it doesn’t necessarily have to include monetary exchange, it can write it can, but it doesn’t have to the benefits of this. So So now, when you’re having these conversations, right, when the conversation is, you know, it starts out really paraphrases, I’m gonna just go really high level with this here. But if the conversation starts out with, you know, hey, Mary Taryn, I, I just came across your profile here on LinkedIn, I saw you, you know, in this Facebook group, or wherever, wherever you saw them, right.

And, you know, I really liked the work that you’re doing. And I think there’s a lot of alignment in what you do and what I do. And I think we serve a similar audience, I’d love to connect here on LinkedIn and get to know more about you. Right? So isn’t that first off, first and foremost, a connection request that you’re like, like the except versus, you know, buy my stuff, buy my stuff, right? So especially if you’re doing this, if you’re coming at this with a really strong LinkedIn profile. So let’s say Mary says, Sure, I’d love to connect your next message is, well, you know what, let’s jump on a quick call, you know, I kind of like these calls to be 15 minutes, but you know, 15 minutes to a half hour, just to explore possibilities of, of, you know, supporting each other. How can we best support each other? And I do this sometimes with people, guests that have been on my podcast after the show, or, or people that have interviewed me, right, I’ll have a follow up, call with them and say, you know, how can we support each other beyond this, and it’s not just okay, I’ll let people know if I, if I think of you, right? I want to be on their calendar, I want them to be on my calendar. And I flat out say that, I say, here’s the deal. When I talk to people about joint ventures, I really want to leave this conversation with a plan. Of course, if I think that it’s a good possibility, right? If there’s a mutual agreement, that that is a good fit to be in front of each other’s audiences, I want to leave this conversation with a plan. And you know, often maybe that means they interview me in their Facebook group, or they interview me on their podcast, or they send out an email to their email list with a link to my you know, LinkedIn marketing quiz, or, you know, something, something like that, but very, something very specific. And again, it depends on who they are, what their audiences and what I’m promoting at any given time, right? Being really specific about that, and actually almost making it a requirement, right, here’s an, you know, there’s ways to to have a higher level of success with this, and we’re gonna talk about that. And then at the same time, you need to do something for them. Right. And, you know, this is where it gets a little tricky, even for me, because, you know, as much as I have my podcast, and I can certainly interview people on my podcast, we only have a guest every other episode, which means I only do maybe 25 guests a year. And of those guests, I really like to sometimes incorporate my team or my students, right. So don’t actually have a lot of guest spots for the good girls get rich podcast. But there’s other things I can do, right? I can create, I can do a live video I can do, you know, I can interview them on LinkedIn, I can, you know, send out I can send out, you know, I can interview them on LinkedIn, and then send out a follow up email, right, with a link to their lead magnet, you know, I would typically ask to be made an affiliate, why not? Right? Like, why not? So so these are different kinds of things you can do with this action oriented approach to Joint Venture Marketing. And this is where it makes a difference, because now you can measure the success, right? It’s not just Okay, nice to meet you. Right? I hope that we cross paths again someday, right? Like, it’s, you’re making an actual plan, you’re putting it on the calendar. And you’re, you’re you’re, you know, setting yourself up for more success. So if you’re only getting on the call with one or two of these people each week, and by the way, you can easily do that, right? It doesn’t take a lot of work. And think about how the value this could bring to your business, right?

You’re likely to if you’re doing your research, right, and you’re and you’re targeting right, you’re likely to really build some powerful partner relationships. Okay, so let’s talk about identifying the right partners here. Now for a second. You know, obviously, you know, I listen, my podcast is called Good girls get rich, my program is called the she’s linked up that, but that doesn’t mean I only work with women, right? That’s who my folks who my content and my strategies are targeted for. But we’ve had many men in the program. I’ve worked with many men privately, I don’t care what your body parts are, how you identify, I just feel like women need to be more feel more included in this. That being said, I’m probably not going to want look to be grab a partner relationship with, you know, truckers of America right? Now, if there’s a women’s truckers of America, maybe I would write but you know, you want to identify the right partners. You don’t just want to get in front of any audience because what you’ll find yourself doing is spinning. And this is where like you

really start leaning into your role as a thought leader, when you are really clear on the audience’s you want to reach and you can say no to audiences that are not a fit. Because if you don’t do that, you’re gonna find yourself just spinning your wheels work with people that you don’t want to work with maybe, you know, maybe even, you’re not leaving space in your in your life and your calendar and your business for the for the ideal people, right? So you really want to be picky about who your joint venture partners are. There’s so many places you can find them.

You know, you can you can find them. Maybe there’s Facebook groups, well, first of all, in the Facebook group, who are the owners of the Facebook group, right? Maybe you want to interview the owners of the Facebook group, the people that own the group, right? If you think that that group is targeted to yours, because maybe what they’ll do is share that interview in that group, bing, bing, bing, now you’re getting value, right?

Within the author within these Facebook groups, especially business, Facebook groups, there’s like a, hey, let’s all connect on LinkedIn today. I love those posts, it doesn’t mean I connect with everyone on those posts, I absolutely do not. That being said, I will cherry pick through it. And if I see this is a way to kind of, you know, curate some possible joint venture partners, I look at their audience size, I look at who they are, who their audience is. And if I think it’s a fit, then my outreach will be Hey, I just saw your, you know, posts on the LinkedIn feed on the blah, blah, blah, Facebook group. And then again, it looks like our audiences are aligned, I’d love to be connected here on LinkedIn. But you want to actually follow up with these people. I actually, if I have a, like, we use Asana for tracking stuff. And I have an Asana project for my joint ventures. And if it’s somebody that I think would be a great joint venture, I will put it into asana and I, I have a personal commitment to doing a lot of joint ventures every year. Right? And you don’t always see that right as, as somebody that’s, you know, on the other side of of this microphone, because, you know, sometimes I’m just a guest in their group, right? So I have a and maybe you’re not in that group, right? So you don’t always see that. But it gets me in front of a ton of people, right? So do you see there’s so many I could talk, we could do a whole show on just ways to find these partners. All right, but then let’s talk a little bit about how you can structure an action oriented joint venture, okay, action oriented being key element number one, put it on the calendar, make an actual plan, make an actual plan, typically, I if I think it’s a good fit. And if let’s just say if one of the items is that I’m going to my pieces of this is going to be I’m going to interview with them on this show, what I might do is what I would probably do is send them the application to be a guest, even though I’ve invited them, we have an engine that starts with the application. So I would then I’d ask them to please complete the application. So that starts the engine, but I’ll fast track it, I’ll fast track it, I’m gonna make sure a fast track the approval of it, because we get a lot of applications, right. So and we don’t approve, you know, probably most of them because again, I don’t do that many interviews on the show. So I would start with that. And then I would but I would put it in a sauna. And then I would follow up don’t gotta get the application back did I send them the calendar to book their spot on the show. And once they booked their spot on the show moves rather project right on in Asana so that we can start the engine rolling for the Podcast, the podcast interview, but at the same time, I want to know like, Okay, if you have a group and you want me to speak to your group, let’s put it on the calendar.

You know, and then having an actual plan for this makes gives you a higher percentage of success. And when you talk, when you’re talking to people, like if you wanted to do one joint venture a week, that’s 50 a year, right, you can easily do this with just a little bit of outreach doesn’t take a lot of time and think of the hundreds or 1000s of people you could get in front of if you’re doing this, right. So you want to make sure that they’re that you are looking for people specifically in your niche. And then of course, I use LinkedIn to build these relationships. There’s a couple reasons I do that, obviously, I think LinkedIn is the place to do this. But you know, if I’m reaching out, like, let’s just use the Facebook group owner, as an example, if I think I want to do a joint venture partner with a Facebook group owner,

if I message them on Facebook, I don’t have the same credibility I have when I message them on LinkedIn, because LinkedIn, I get that I have the power of my profile that’s joining me in this conversation, right. So they if they don’t really know who I am, they can check my profile out. Right. So this is really why I want to use LinkedIn to do that. Not everybody’s on LinkedIn. Right? So. So it may or may not be the, you know, be the place for every joint venture partner but but that, to me is the place that I want to start these relationships. I want to start these relationships on LinkedIn. And you know, think big, who’s got an audience of people that you want to get in front of, right? And you want to make sure there’s a couple things you want to think about. You know, for me, especially in this kind of crazy world we live in, you want to make sure your values and goals align, right, like you want to make sure they’re not going to be on your, you know, in front of your audience, talking about things that don’t align with your goals. Right. So so you’re you’re now structuring this this action oriented joint venture plan by picking a topic picking a couple

bullet point, all this can be done on that first call, you might have to book a second call to do this, right. But all this can be done on that call and you can get creative, there’s lots of different ways that you can create an action oriented joint venture. The most important point, though, is that it’s action oriented. Okay. So, you know, I want to just take a break here for one second and talk about the fact that this is a big part of what we help you with in our shoes, linked up programs. You know, I am so anti spam on LinkedIn, I do not want my clients banging on doors cold calling, I mean, that is so unnecessary in this market, cuz you can see the process I’m talking about here today are such a huge, such a huge way to gain traction and gain success. I would much rather you doing that. So we have we custom design these lists for you in our she’s linked up program, you know, you get a custom design list of how you can curated partner potential partners for you, that you can then go after, and then we help you with the scripts, we help you build the relationships, we help you put it on the calendar, we help you maximize the profitability of it, because I want every single person on your calendar to actually be leading to profit in your business. The strategies we teach and she’s linked up are not just here, do these couple things. And you’re gonna have a great LinkedIn strategy. Oh, no, no, no, I want them to put money in the bank, I want to track the money it’s putting in the bank, right? Like that is the piece I want there to be more wealthy women in the world. Okay. So when we’re, when we are coming together as a community, like our she’s linked up, beautiful, amazing community. And we’re supporting each other, and introducing each other maybe to some of these joint venture partners. Like magic happens, magic happens and money is made. So if you want to know what it looks like to be a part of this amazing, amazing community, just go to Karen yankovich.com/call. There’s links below, grab a spot on the calendar, and we can chat and see if one of our programs is a fit for you. But this is the kinds of things we’re talking about on the show today are exactly the kinds of things you are going to have a working strategy for on the other side of your time with us in our shoes and accelerator programs. All right, moving forward. I’d love to sit here and tell you that it’s all sunshine and roses, right. But sometimes there’s challenges. Sometimes there’s challenges. Sometimes maybe, you know, the person that you’ve created, the joint venture with maybe isn’t as

prolific as you are, maybe in putting content out or the email, you know, maybe they’re not, maybe they’re not quite sure how to explain what you do. Right? So there’s, you know, or maybe they’re just maybe they shouldn’t do it, right. So I mean, listen, at the end of the day, we can’t force people to take to hold up their end of the bargain. I’ve honestly never really found that to happen. But I acknowledge that it absolutely could happen. Right.

One of the ways that I like to navigate challenges is to help avoid challenges. And one of the ways we do that is by actually creating like a joint venture media kit. So having a media kit that’s got a couple of emails that your joint venture partner can copy and paste to, to promote your products and services, having some content that they can send out some social media swipes and images, right.

You know, having a kit that literally has in there things like your bio, and your headshot and some topics that you can you can talk to their Facebook group or their audience or you know, their private community about right, having like, make it easy for them, right, take a little time upfront to do this. Again, these are things we do for you on our choosing up community in our accelerator program, and take the time to do this and you will have a higher, you’ll eliminate a lot of the challenges. So you will be navigating challenges, you’ll be eliminating challenges, right, the better job you do up front with creating like a specific media kit for joint ventures. And again, it was more energy there, the universe starts to show up and deliver it’s just win win win win win. Because the reality is the key to a successful joint venture is very clear communication, and very clear conflict resolution. Don’t be afraid Don’t like if they say they’re gonna send out an email on the 15th. And they don’t send out an email on the 15th reach out to them and say, hey, you know what I was checked, I signed up for your email list because I wanted to I didn’t want to put it on you to prove you know, your that you’re sending out the emails or anything like that. I wanted to take that responsibility myself. But I saw I didn’t you know, I didn’t. I haven’t seen the email that we discussed yet. Is there something happened? Is there something I can do to support you to make sure that that gets done the way we agreed, say something like that instead of like bashing them all over plays? Well, I had this plan with Mary and she never, she never did like no clear communications. We are grownups. Okay, I am all about eliminating drama. Right. So clear communication also helps eliminate the possibility of there being challenges. Obviously, we want to live that leverage LinkedIn for this right. LinkedIn can be such a powerful tool for finding and connecting with potential partners. You know, doing research using Sales Navigator finding people even in your community, right maybe

even going into a group that you already belong to, like, for example, maybe there’s a conference that you’re attending, and maybe they have a LinkedIn group, go through the members of their LinkedIn group, you know, and see if there’s any members there that, that you think would be a potential joint venture partner for you. And now your outreach can be, you know, hey, I just came across your profile, I see, we’re both members of this group in that group. I know we don’t really know each other yet.

But I really liked the work you do, if possible, by the way, I would, if they have a podcast or a blog, like reference, something you read, or listen to listen to episode 27 of your podcast, I love this, this or this, I’d love to connect here because I think there might be opportunities for us to collaborate, right? That word collaborate on LinkedIn is, is the beautiful is a beautiful word, such a powerful such a profitable word. So you can do things like that, right? Again, you’re initiating these conversations just by using the word collaborate. But remember that, especially if you’re doing this, and I’m calling this cold outreach, but it’s not really cold, because you’re doing so much research before you do this outreach. Remember, though, that the the, I’m gonna go the less hot it is because I don’t really want to refer to what it’s called, the less hot it is, the the better your profile needs to be, right? Because you need to show up as somebody, they’re like, Heck, yes, I want to meet this person, right. So it’s important that you do that when you’re leveraging LinkedIn to do this. And remember that when you’re creating these joint venture opportunities, you don’t have to have a podcast or anything like that. To do that. You can simply do a LinkedIn life with them. Right? Like, there’s lots of ways you can email your list, you can, you know, I mean, you there’s so many different things you can do, you can market them on social media, you don’t have to have anything fancy, like a podcast to be able to hold up your end of the joint venture bargain. When I first started marketing, Marie Forleo, I made my money back on that program. And the first year that I started marketing her I had almost no lists. Right. But I you know, I mean, I was, you know, I reached out, I did, I did some warm outreach to some people. And you know, it, I had almost no social media following and no list at that point. And I probably quadrupled my investment in B School in that first year that I was an affiliate for her, right? So. So there’s ways that you can do this without, you know, you don’t have to be seasoned, I guess is the point here. All right. So I want to just kind of recap a little bit here. So we talked about, you know, identifying the right partners, making sure that you are really getting really, really clear on who your audience is. And who else has an audience like that. structuring a joint venture that’s action oriented, not, hey, I’ll let you know if I think of anybody, right? Those words are the kiss of death, navigating any challenges that might come up, right, by create by by proactively creating assets for them, or, you know, being really clear with your communications, leveraging LinkedIn for these joint ventures, because we know that that’s where the most powerful relationships are built in the inner on the internet and in the world, right. And, you know, do this today, do this, I think some people that you could reach out to today for a joint venture, and start putting these on your calendar, if you have not, if you took our marketing, planning, free training that we did in the fall of 2023, you will have a spot on your marketing plan for joint ventures, right? How many? How many? What’s your commitment, once a month to month, three a year, whatever it is, start filling those spots, right, start filling those spots.

Obviously, this is stuff we’re happy to help you with. In our shooting deaf community, we hold you very accountable to filling your spots on your marketing plan. Because that’s what builds your business, right. And we help you do that. We hold your hand through it every step of the way. In fact, as we move into 2024, we’re incorporating meant we’re incorporating done for you assets into our she’s linked up program, which is huge. We’re just doing it for you like we’re done. I’m done. I want to make this as easy for you as possible. So we’re doing a lot of this for you, which we’ve never ever done before. So if you want to know what that looks like, absolutely grab a spot on the calendar, Karen yankovich.com/call get you to the calendar. And you know what, if we’ve talked before, maybe it’s time to talk again, if we’ve never talked, let’s talk I am you know, I’m really clear about who I can help. And we’ve actually come up with some new ways to support people this year that might not necessarily be ready for our full choosing to accelerator program. The only way to find that out is to book that call. Alright, so even if you’re not sure if you’re ready, don’t worry about it. Let’s chat. It’s we’re looking forward to getting to know you. And getting to know a little bit about your business and helping you make the next 12 months the most profitable 12 months of your life. So you know that I’m always here to support you. My you know, we are talking about 21st century marketing here. This is not spam. This is not reaching out to a million people. This is just timeless marketing, human to human marketing. It’s the foundation of everything we do in our shoes linked up programs. My goal is for them to be more wealthy women of influence and

The world. And I am so blessed to get to hang out with so many of you in our shoes linked up accelerator programs.

I want to I want you to see what this amazing community is like as well. So if you loved this, what you heard today, if you listened before, if you love what you heard today, you know, I love to hear from you. So make sure you’re following the show on Apple podcasts or wherever you listen, I love your reviews, if you can leave a review, that would be amazing. And that gives me a sense of what kinds of topics you’re interested in, right? There’s a link in the show notes to speak pipe where you can leave an audio message. That’s another place, you can leave me some feedback on what kinds of things you’d like to see me talk about, or maybe I guess that you’d like to see me interview. And I love those messages because I get to respond to every one of them personally, we get to have it makes this podcast more of a two way conversation, right? If you again, if you love the episode, share it on social media, use the hashtag good girls get rich tag me, because I want to make sure that I see your post so that I can share your posts with my audience. So just go to Karen yankovich.com/ 268. You’ll see all the information for this episode, you’ll see the link to speak pipe.

And you’ll see you know any links we talked about here today. As I move into a new year, I am so committed to building deeper relationships with you. So that’s why I love to see your name on the calendar. That’s why I’m talking about things like joint ventures and that’s the kind of work that I want to help you with as well. So I am here with you every week. I look forward to seeing you back here next week. And let’s kick some business booty. See you then.

254 – LinkedIn’s Hidden Gems: Nurturing Genuine Connections for Joint Ventures

by | Oct 2, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses how to nurture genuine connections for join ventures.

What are LinkedIn’s hidden gems? Find out in this episode!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, lovely listeners! It’s Karen Yankovich, and I’m thrilled to dive into the heart of successful business strategies with you today on the Good Girls Get Rich podcast. We’re going to talk about something incredibly vital: how to forge those game-changing joint venture partnerships right here on LinkedIn.

Key Takeaways:

Introduction to Joint Ventures on LinkedIn:

I want to start by stressing the importance of authentic connections over traditional sales tactics. We’re in an era where intimate marketing reigns supreme. Let’s move away from the pushy approaches and embrace genuine relationships.

Identifying Potential Partners:

So, how do you find those perfect joint venture partners? Look into Facebook groups, connect with influential book authors, or explore mutual connections. Seek genuine alignment and shared interests when considering these partnerships. 

Effective Outreach Strategies:

Crafting your outreach message is an art. Combine the warmth of personal connection with the curiosity of exploring new collaborations. Don’t just send out requests en masse; be selective and authentic in your outreach efforts.

Building Relationships and Transitioning to Calls:

Engage with their content, participate in discussions, and share relevant articles to deepen these connections. Then, make your move—propose a short, 15-minute call. It’s a low-commitment, high-impact way to explore collaboration opportunities genuinely.

The Power of Intimate Marketing:

Remember, it’s all about intimacy in your marketing efforts. Let’s transform our interactions from mere networking to proposing genuine collaboration calls. Authenticity, respect, and real connections are the keys to opening doors.

Conclusion:

Together, let’s embrace the power of genuine connections and elevate our businesses through meaningful relationships. Stay tuned for more insightful episodes, and don’t forget to share your thoughts with me on social media. Until next time, let’s build those impactful joint ventures on LinkedIn!

Episode Spotlights:

Magical Quotes from the Episode:

  • “Nobody wants that outreach that says, ‘Here’s what I do, give me your credit card.’ What I want you to do is have conversations that are ‘Here’s what I do, who do you know?’ This is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity.”
  • “LinkedIn is the exact right place to do this, because this is where the professionals are hanging out. This is where you can see into their networks, you can see the kind of content they have, you can see the kinds of people engaging on their posts, and their videos.”
  • “Make sure that it’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, you’re not just cold messaging these people.”
  • “This is not a sale. There’s no objection handling or negotiating. This is just, ‘Let’s see if there’s an opportunity to collaborate.'”
  • “Use LinkedIn messaging feature effectively. I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently… Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing.”

Resources Mentioned in the Episode:

Join the Facebook Group

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 254.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich. And today’s topic is really at the heart of absolutely everything that I teach in my programs I offer in my business and really at the heart of the success that the most successful people that I know and that I work with, are having, and that is, how do we build out the JV partners in our world? You know, we taught you I know that you guys are seeing a lot of nonsense on LinkedIn with everybody pitching, you get leads, get leads get leads, right? Oh, my gosh, what a mess, right? What a mess. But it doesn’t have to be that way. Right? It doesn’t have to be that way. I don’t want you to overlook the power of LinkedIn. Because of all that nonsense. Nobody wants that outreach. It says, Here’s what I do. Give me your credit card. What I want you to do and what I’m going to talk to you about on this episode, is have conversations that are here’s what I do, who do you know. So this is probably the most powerful strategy to quickly build revenue in your business, change your career, change your life, update your identity, like all the things, this is it, this is what it comes down to, you know, it can be simple for you as well. So you’ve probably heard me talk about on the show, if you’ve listened before that, I think there’s three types of contacts to build on LinkedIn. Obviously, we don’t want to overlook the power of people that truly may just want to buy what you do. Right. And that’s not always how i It’s almost never how I lead conversations. But you know, it is it is we want to be focusing on at least bringing some of those people into our world. The second one is the joint ventures. I’ll get back to that. And the third one is publicity that journalists who were the people that talk about write about, you know, what you do what you’re an expert in, right? And are you building relationships with them. But for this show, I want to talk specifically about how the importance of using LinkedIn to find and leverage joint venture partners. But let me tell talk a second about what a joint venture partner is. Okay. So a joint venture partner is when you have a collaboration with somebody, and there’s a lot of different ways to do this. Sometimes they’re called affiliates. Sometimes there’s cash going back and forth, right? Like, there’s usually some kind of, you know, I’ll go back to my Reiki days energy exchange, right, as long as the energy exchanges money, right, they introduce you to their audience, you pay them a commission, or a fee, every time somebody enrolls in your program. Sometimes it’s, you know, huge swap opportunities, right, you get introduced to their audience, you introduce them to your audience, they introduce you to their audience, and you’re just kind of swapping those opportunities. But a joint venture is some kind of energy exchange between people who have audiences that are similar, right. So like, there’s many, there’s many other ways that there’s many ways you can do this. Now, any one real way to do that, and I’m not really today going to be talking about the different types of joint ventures because frankly, I’m open to typically anybody’s ideas for joint venture with me, if you think that, you know, my audience would serve you or your audience would serve me, I’d love to talk and just have a conversation about what that looks like. And that is what we can use LinkedIn to do. But we’re gonna use LinkedIn to find these people, right. And LinkedIn is the exact right place to do this, because this is where the professionals are hanging out, right. This is where you can see into their networks, you can see the kind of content that they have, you can see the kinds of people engaging on their, their posts, and their videos. And you can see if there’s an alignment with the work that you do, and the work that they do, and the entire platform, just focus on business and professional development. So it’s exactly the exact right place to look for these joint venture partners. First and foremost, though, you’ve got to do the work on your profile, right, you’ve got to do the work on your profile. You know, if you have not yet done that, go to LinkedIn profile training.com, we’ve got a really easy to access program that we were just released a couple months ago, all updated brand new training on how to have a professional LinkedIn profile, you need to do this, like it’s done like that I created this training, because I’m tired of talking to people about this. You don’t know by now that you need to have a polished and professional LinkedIn profile with a great profile picture, a compelling headline that hooks, these joint venture partners, write a summary that showcases your expertise, but tells me more about why I care about that, right? So you want to you want to be doing this, you want to be creating a profile that’s attractive to joint venture partners. And frankly, you might even want to put in your profile, that you are open to joint venture opportunities. Right. So thinking about how think about how you would do this and think about and maybe even describe what a great joint venture partner look

like for you, but first, you have to understand a little bit about what that is. So there’s a couple of ways to identify potential partners. And this is where I like to kind of like, like LinkedIn is the hub of this. But there’s other ways to find these joint venture partners. For example, maybe there’s a Facebook group that has 5000, or 2000, or 25,000 people in it, that you feel really speaks to your ideal client, you can be like all the other 25,000 people in that Facebook group, just kind of like trying to bounce around trying to get some traction, or you can look to see who the administrators for that Facebook group, come on over to LinkedIn, find them on LinkedIn, use LinkedIn search functionality to find them. And remember, if you’re doing this from that great LinkedIn profile, right, it’s giving you credibility. So they’re gonna want to be like, Whoa, I need to know this person, right? And then reach out and connect with them. And say, I see that you run this group on Facebook, what a great group, kudos to you, blah, blah, blah, I’d love to be connected here on LinkedIn, because I think our audience is online, right? Just simple. That’s just simple, a simple connection requests like that. Other ways you can do this, maybe there’s somebody doing a book launch, and you think that they speak to your audience. Maybe somebody wrote a book, and it’s published on Amazon. And you can tell by the book topic, or the book description that you think that maybe their audience in yours is aligned again, now you go back over to LinkedIn, connect with that author and say, just read your book, love it love to would love to connect to you, I think that the work we do is aligned. Right? And this is like, these are the kinds of conversations that create wealth in your business. And I don’t say that lightly. You know, can you just imagine, like, if you got five connection requests, and one of them was, hey, just listen to your podcast, or just read your book. And I think that our audiences are so aligned, I’d love to get to know more about what you do. Maybe there’s an opportunity to collaborate, right? These conversations are so powerful. And as you are creating your marketing plan. I believe that joint venture partners should be a big part of that marketing, because this is, this is how that works. But you want to be intentional about this, right? You may want to say like, I want to have one of these joint venture opportunities every month, maybe even every week, right? This is, this is so so so powerful. Let me give you an example of that. I did a joint venture partnership just recently with one of my mentors. And it he brought me into his audience. And I did a workshop to his audience, but because he brought me in, right, so it wasn’t like I was just speaking to his audience cold. He was on that workshop with me going y’all need to be listening to this. Right, like pay attention. This is gold, you know, so that joint, so the difference between me doing it solo, and me doing it with a partner was massive 50% of the people that showed up live on that workshop, booked a call with me 50% swamped my calendar, like so I’m saying this because this is this is so powerful. Just interesting that this topic was actually I have these topics on my podcast scheduled in advance. It’s just interesting how that just happened right after this. Or maybe it’s not interesting, right? Maybe that’s how this works. Maybe that’s how the universe works. delivers me these beautiful stories to tell you guys, when I’ve got a podcast I want to talk about on this. But do you see how powerful this is? So you know that the next thing I did was like, Whoa, who’s my next joint venture partner? Right. And I by the way, I’m always looking for this. So I’ve got joint venture opportunities on my marketing calendar every single month, right? Because it’s really, it’s so powerful.

I want to take a second here to just talk a little bit about this work and how I do this work with my students. I am the founder of the shoes leadup accelerator program is a 12 week program that teaches women how to create market and sell their high ticket offers to create more impact, more influence and more income in their world. Our students are identity shifting, right? They’re stepping into these new places in their life and in their business, as the CEO of their world. And magic happens when you think this way, right? You know, thinking back to what I said earlier about these about your profile, and how you’re showing up to build relationships with these joint venture partners. That’s a big part of what we do in this program, we teach you how to show up, not just how to show up on LinkedIn, but how to how to show up with your energy, how to align your energy with that profile, and then how exactly what to say to the people that you want to build these relationships with so that you can get these calls on your calendar. And then you can get these these joint venture opportunities on your marketing calendar. Right. So this is a big part of the work we do and she’s linked up. I’d love to tell you more about it. If you want to hear about it. Just go to Karen yankovich.com/call. You can grab a spot on the calendar. And I’d love to tell you what it looks like to get some help with the work that I talked about on this podcast.

Right. So we talked a little bit about how to identify these partners. Now. What do you do? How do you make that first move, right? How do you make that first move? Well, you want to have a connection request that’s very, that’s very customized in the world we are living in right now. This This podcast is going out in October of 2018.

Only three, in October of 2023. Marketing must be intimate. I cannot tell you the stronger and if you if you take no other no other notes from this podcast, but but this write this down marketing must be intimate. We are so tired of being bombarded with these crazy, I can help you I can just by my insurance by my program, you need a coach you need leads blah, blah, blah, blah, blah, I’m so tired of it right? You need to be creating a marketing plan that helps your clients know like and trust you. And then you need to have only warm outreach on LinkedIn. And even if and you’re saying, Karen, you just told me I should be finding these people like on Facebook groups and reading their book? Well, that’s a little bit. It’s kind of warm ish, right? Because you’re not saying hey, we both live in New Jersey, right? You’re saying, you know, Mary, I just read your book, I love this, this and this. I know you don’t know me very well, but I love it at all. But I’d love to connect with you. Because I think blah, blah, blah. So even though it’s kind of cold, it’s cold, I need to come up with a great term for this, if you guys can come up with a good term for this a cold outreach to somebody with a really warm connection message, let me know because I need to come up with it, I need to coin a word for this. But the even if you don’t know the person, or they don’t know, you, you’re you’re approaching them as I’m a longtime podcast listener, I love your book, you’re doing an amazing job in your Facebook group, right? Or maybe even, you know, I saw your posts on LinkedIn, because we have this, you know, person in common. And you were engaging in a conversation on LinkedIn and one of her posts and I loved the way you talked about this, this and this, I’d love to connect with you. So when you’re making that first move, make sure that it’s coming from you’ve done your profile work already. It’s coming from a place where you’re clear, you’re concise, it’s engaging, you’re establishing some rapport, right, you’re not just cold messaging these people. Okay, so think about what that might look like for you as you’re doing this outreach. And you don’t need to be doing 100 of these. Remember, if you want one of these a month, maybe you need to reach out to five people a month on this, right? If you want one a week, maybe you need to reach out to five people a week, this does not take a lot of your time. Okay, but it’s so powerful. When you’re creating your marketing calendar, as you’re moving into the next quarter, or the next chapter of your business. Add this joint venture opportunity line to your marketing calendar, whatever interval makes sense for you, right? Once a month, once a year, two, once a quarter, once a week, right? The more that once you do a couple of them, you’re gonna know what to do more of these right? And then do this, do some outreach, make that first move to a few people every week, so that you’re putting these calls on your calendar, and then you have to engage with them, right? You want to engage with those potential partners content. You want to participate in group LinkedIn groups and discussions around the kinds of things you’re doing. Right? You want to create a process to keep this conversation going and deepen the relationship. And here’s the thing, I am not a fan of like a B S messaging. Like we’re all LinkedIn, we’re grownups, we are marketers. We’re all on LinkedIn, to build our careers and to build our businesses and to build our brands. Right? So I don’t think we need to do fake I found this article that you might like, now, if you find an article that you might like, of course, you want to share that. Right. But I don’t think we want to do this fake rapport building, I think we want to do actual rapport building, right? Actual engaging and relationship building, because we’re not doing this times a million, we’re doing this times a couple, right and your success rate will skyrocket. The member, the more intimate your marketing is right? That your success rate will skyrocket, the more intimate your marketing is. So use LinkedIn messaging feature effectively, I am not a fan of using Sales Navigator messaging for this. Because Sales Navigator messaging is very clearly identified differently. Like if it’s an InMail, for example, if you use an InMail, it’s very clearly like we’re not connected, you don’t know me, blah, blah, blah, just connect with these people. Just send them a connection request, tell them why you want to connect, tell them why you think they’re amazing. And tell them why you think that there’s that you would be a value in their network, right in that connection request. And then follow up that acceptance if they accept follow up that acceptance with engaging relationship focused conversation, right? Hey, I see you live in North Jersey. I live in North Jersey, you know, crazy how we don’t know each other yet. Or, you know, I just saw on your feed that you were recently spoke at this conference. You know, I’ve never been to that conference before. But it looks pretty cool. How was it? Like, just engage with people? Do not ask them questions like, how’s your business going? How is 2023? Over 2022? Tell me about your revenue. What how many sales do you need? I don’t know you yet. I’m not answering any of those questions for you. Don’t make me work to build this relationship. Okay, I am not answering. I don’t care how much you can help me with this stuff. Do not ask me questions that are gonna make me work. You’re not interviewing me. You’re building a relationship with me. Okay. And you’re just having a conversation here right now. And do it you know, connect with the actual connect

thing, use the messaging when you connect, and then use LinkedIn messaging regular within the regular LinkedIn platform to start to build relationships. And I think very early on in this conversation you want to transform this conversation from just yet well, it is still kind of networking, but to proposing getting a call on the calendar and saying, Are you open to a short 15 minute call just to chat, I really do think that we might be able, there might be some opportunities for collaboration here. I’m a huge fan of 15 Minute Calls for this. Because, first of all, you don’t really know these people, and they don’t really know you. And you’re gonna know in the first couple minutes, just by their energy, just by the conversation, if that’s a good fit, so do not lock yourself into a half hour an hour call with one of these people that you don’t know yet. If they if you chat and you’re like, wow, you know, I do think like maybe I can have you as a guest on my podcast, I’d love to be a guest on your podcast, let’s see how that goes. And then maybe we could do a webinar, I can make you an affiliate, like if the conversation is going in that direction, then maybe say, You know what, I have a heart like always, I always, always, always, whether you do or not, I have a hard stop at the 15 minute mark, I have a hard stop at two o’clock. But let’s before we get to for before what what when when you’re only 10 minutes into that call. And you know, it’s a good fit, say, Let’s get something on the calendar for later this week or next week to dive into this, like hold that call to 15 minutes. Because you’re you’re going to be much more successful getting a 15 minute call on somebody’s calendar than anything longer, because you’re not asking them for too much. Remember, you’re tiptoeing into this, you are valuing their time, right? You’re not asking them questions that you have no business knowing yet, you’re not asking them for an hour of their time, you’re saying let’s just chat for 15 minutes, see if there’s an opportunity here, right. And then you know, maybe maybe do a little homework before that call, maybe do a little homework with for that call. And between the time you propose that and the call, you know, you want to be engaging on their network, sharing their stuff, maybe tagging them in a post, you know, hey, at Mary, we just, we were just talking about this and, you know, look at this article I just found right, engage, engage, engage, engage, engage, okay, this is either gonna be a fit, or it’s not, okay, this is not something this is not a sale, there’s no objection handling, or negotiating, or anything like that. This is just, let’s see if there’s an opportunity to collaborate. Okay, so let me recap this a little bit. All right. So you want to first and foremost, make sure you have a profile that really positioned you, as somebody this person is going to want to partner with, okay, that is on you, if you haven’t done that, your success rate is going to plummet. Right? So first and foremost, create your profile. Secondly, start to identify some potential partners, you might even want to make a list of 25 of them, and then just reach out to a couple of weeks, don’t reach out to all 25. Because you’re gonna blow your list and you’ll be you’ll, you’ll drop balls, right? Just reach out to a couple of weeks, you want to put one a month on your calendar, right? Because you’ve made that decision. And then make that first move, reach out, connect to them, send the connection requests, make it personalized, make it you know, make sure that they know, make it like be a fan girl on this right? Like, let’s make sure they know how much you you value what they’re doing, and then engage and build a relationship with these people. And very quickly get to are you open to a quick call? Because I think there’s some there’s some things we might be able to do together. Okay. So this is really, really powerful stuff. This is world class networking. Okay, timeless marketing. This is what is working right now. This is what is working right now. So if you want to be doing this, and again, we’re looking, I’m sitting here talking about when we’re when we’re using LinkedIn to build these relationships, we’re really looking to show up as an influencer. So this is how this is how this happens. All right. So I can’t wait to see you do this. If you think that there’s an opportunity for us to collaborate, I would love to talk to you. There’s a in our show notes, there’s a link to SpeakPipe leave me an audio message there. I love audio messages. Or maybe you just want to tell me what you think of the show. Or maybe you’ve got a topic you’d like me to talk about, or a guest that you’d like me to interview, leave that message out for me on SpeakPipe or you can connect with me on LinkedIn and send me a message there. Right, I am here for you. I have founded the shoes linked up program because I want there to be more wealthy woman of influence in the world. And I as a result, I get to hang out with the most incredible women that people in our choosing program are absolutely incredible. I wake up every single morning, so grateful for them. If you want to hang out with us, grab a spot on my calendar, Karen yankovich.com/call gets you there. And on that call, we’re just gonna chat for a couple minutes and see if it’s a fit. You know, and if it’s if I think it’s something I can help you with, I will tell you what that looks like. So just go to Karen yankovich.com/ 254. You’ll see all the things we talked about here on the show. Today, you’ll see the link for SpeakPipe a link to grab a spot on the calendar and also that a Facebook group that you can join if you just want to be a part of the community and hang out with us for a while. That’s you know, I’d love for you to do that as well. And if you thought this was valuable, I’d love for you to take a quick screenshot right now pause it quick screenshot and then you can listen to the rest of it and then pop it on yours.

Social media tagged me I’m at Karen Yankovich across all social media, and let me know what you thought of it and share. When you share my podcast with your audience, I’ll be sure to share it back to my audience. And that’s how we both get more visibility. Right. That’s how we support each other. That is world class networking. Right. So, again, Karen yankovich.com/ 254 get you to all of the stuff we talked about here today. I hope this was really valuable. I can’t wait to hear what you do with this. And I will see you back here next week with another episode.

241 – Karen Laos talks Authentic Networking: Strategies for Meaningful Connections and Effective Communication

by | Jun 26, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Karen Laos and Karen Yankovich discuss how to eradicate self-doubt and build your confidence.

Karen Laos, Communication Expert and Confidence Cultivator, leverages 25 years in the boardroom and speaking on the world’s most coveted stages such as Google and NASA to transform missed opportunities into wins. She is fiercely committed to her mission of eradicating self-doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with her tested communication model to generate consistent results through her Leadership Presence Keynote: How to Be an Influential Communicator.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Hey there, it’s Karen Yankovich, and I am so excited to bring you this episode where I had the pleasure of chatting with communication and confidence expert, Karen Laos. We dove deep into the world of building confidence and mastering effective communication in networking and business meetings. You don’t want to miss out on these valuable insights and practical tips that will help you boost your confidence and enhance your communication skills.

We started off by exploring the importance of overcoming self-doubt and building unwavering confidence. Karen Laos shared her own journey of battling self-doubt and offered fantastic tips like positive self-talk, affirmations, and seeking guidance from mentors. These strategies will transform your mindset and set you on the path to success.

Then, we shifted our focus to networking events and discussed strategies to navigate them with ease. Karen Laos emphasized the power of authenticity and finding common ground when approaching groups. We even shared some engaging introductions and conversation starters that will help you make meaningful connections beyond small talk.

Next up, we tackled the art of contributing to business meetings with confidence. Karen Laos shared valuable techniques to make a strong impact and effectively contribute your thoughts and ideas. From using strong vocal conviction to eliminating filler words, you’ll learn how to capture attention and convey your message effectively. We also dove into strategies to avoid rambling and get straight to the point, leading with a clear point of view and utilizing pauses to gather your thoughts.

I am truly inspired by Karen Laos’s mission to eradicate self-doubt in 10 million women by 2030 through her initiative, “10 and 10.” You can get involved as an individual or organization and access incredible resources like keynotes, online courses, and corporate training. Connect with Karen Laos on her website, Instagram, and LinkedIn to learn more about building confidence and effective communication skills. Let’s join her in empowering ourselves and others to excel in networking and business meetings.

I hope you’re as pumped up as I am after listening to this episode. Don’t forget to take action and implement these strategies in your own life. Remember, confidence and effective communication are game-changers in both personal and professional settings. Until next time, keep rocking those networking events and business meetings with unwavering confidence.

Episode Spotlights:

Magical Quotes from the Episode:

  • “Confidence is not about pretending to be someone else; it’s about embracing who you are and owning your unique value in networking.” – Karen Laos
  • “Effective communication in networking is not just about talking, but also about active listening and understanding the needs and goals of others.” – Karen Yankovich
  • “Networking is not about collecting business cards; it’s about building meaningful relationships based on trust, authenticity, and mutual support.” – Karen Laos
  • “Self-doubt can hold us back, but when we recognize our strengths and embrace them, we can truly shine in networking and make a lasting impact.” – Karen Yankovich
  • “Confidence and effective communication go hand in hand. When you believe in yourself and communicate your value with clarity and conviction, you attract opportunities and build strong connections.” – Karen Laos

Resources Mentioned in the Episode:

Join the Facebook Group

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It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 241.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Have you ever been in a room full of people or in a meeting? And you’re just not sure what to say? How to get in the conversation? How to kind of assert yourself in this meeting. I loved today’s conversation with Karen, to Karen’s favorite to Karen’s today, because that’s her area of expertise. You know, we talk a lot on the show about overcoming things like impostor syndrome, but Karen’s expertise really is what’s holding you back from getting what you want. What’s holding you back. What how are you? How can you communicate differently? How can you improve your ability to communicate so that you’re achieving what you want? I loved this show so much. I didn’t know Karen well before this. So I think there’s going to be a lot more of the Karen and Karen show in the future. And I I look forward to seeing what that looks like. And you should too because this is a really fun episode. So without further ado, Meet Karen. Okay, I am excited to be here today with Karen Laos and Karen is a communications expert and competence cultivator. She leverages 25 years in the boardroom and speaking on the world’s most coveted stages like Google and NASA to transform miss opportunities into wins. She’s fiercely committed to her mission of eradicating self doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with their tested communication model to generate consistent results through her leadership presence keynote, how to be an influential communicated. Now if you guys are longtime listeners of the show. Does that sound familiar to you? Because it’s so interesting. Maybe it’s the Karen, maybe it’s an encounter, maybe all Karen’s are committed to women really stepping into their greatness. But I’m so excited to have you here, Karen, because this is such an important topic. Yeah,

Karen Laos 2:07
I agree. Thanks for having me.

Karen Yankovich 2:09
Well, I’m so glad you’re here. So at the heart of really everything we do on this show, you know, the title good girls get rich, really. And I don’t think I explained this enough. Again, this is like episode 240. Something probably and, and so in the beginning, I talked a little bit about what I meant by good girls get rich, but maybe it’s time for a reminder, which is when you know what you’re good at, you stand in that power and what you’re good at, that’s where the abundance comes into your life. Right? When you just are confident in your abilities, and you just show up in a big way. This is where we this is where abundance comes in. And abundance is different for everyone. Of course, there’s monetary abundance. But you know, sometimes it’s time sometimes, you know, there’s a lot of other ways that I define rich as right. So I think it comes down to confidence. And I love that you are talking about this. So tell us a little bit about your history. Tell us a little bit about what brought you to doing what you do today.

Karen Laos 3:04
Yeah, I have to start with an example because of what you shared. Yes. So I am a TEDx coach, speaker coach for the Minneapolis TEDx event that’s happening this year, August 2023. And I bring this up, because at the very first run through of the speakers, where I was a coach, along with about eight others, I jumped in right away with my feedback after each speaker. And the reason I bring this up, it might sound well, of course, you’re a speaker, coach. That’s what you do. But there was something different that I noticed. And probably for any of us, when we are going through some personal growth, or we’re working on transforming ourselves, we don’t really notice the growth until we’re faced with a situation where we would have acted differently in the past. So in spite of being on stages, yeah. So being on these stages and doing these things. And yet, I still held back in a lot of situations, because I felt like, oh, maybe my ideas aren’t good enough. Or maybe people will think this, the whole people thinking that they’re being judged and all of that. And I remember how different it was, when I did that. And I thought, oh my gosh, I haven’t been in a situation like this for a while. And I feel completely confident. And it’s like, it’s just what you talked about, when you feel so confident. And you’re in your skin that just feel so comfortable with yourself and what you’re saying.

Karen Yankovich 4:39
So do you find so what I find is when when we’re talking when I talk to a lot of women, we are the things we’re confident in, we don’t recognize as our opportunities, right? We just think we’re good at this. You know, I remember having a conversation with a friend of mine a bunch of years ago where I was just in this place in my life where life was crazy and haven’t be a really good cook, but I just didn’t have time. And I’m like, I just read, you just cook for me. And she’s like, That’s ridiculous. You can cook for yourself, why would you pay me to cook for you? I’m like, because you are good at this, you’ve got the time, and I’m going to pay somebody who might as well be you. But I couldn’t get her past that. And it’s a simple example. But it’s an example of what are you talking about, you can do this, like, I know, I can do it, but you’re a really good cook. And this is something you can lean into, you know, as a skill as a marketable skill. And I’m willing to be your first client, you know, and I just couldn’t get her there. I couldn’t get her there. So but I think that that’s common, right? Like when we, we are good things, we don’t look at them as, as something we can mark it. And then and then I, then we then I feel like we struggle a little bit, right? Because now I know, you know, learn new things. And unless I’m always learning, like I’m always about learning. Yeah, getting better at what I do. But yeah, I love that you talked about eradicated self doubt. Oh, I

Karen Laos 5:56
Yeah, it’s really, it’s, I’m super passionate about it. And what I love that you did in that scenario is that you gave her the opportunity to recognize that by saying, I will pay you for this, right? Many people would have just said, Oh, can you do this for me, or, you know, we do a trade or something like that. Right. And like you said, the marketable skill, and I want to share an exercise that I find really helpful. And also an example of me, where I didn’t think something was marketable until much later in life. And it’s, I call it five by five. And it’s asking five people for that, you know, interest for five positive qualities about yourself. And so often that lack can be one way people often ask, Well, how do you eliminate how in the world are we going to eradicate self doubt, and truthfully, I don’t know that we’re ever going to totally eradicate it. But it’s about the goal, it’s about the vision, and thinking about, okay, if I can get some external feedback from other people to help me identify some of the things that I do really well and see as strengths, it can help me to internalize that and like with any feedback, we get to decide we all anybody listening, you get to decide what you choose to believe, and hold on to. And my example is that when I was quite young, I’ve done this, this exercise a few different times in my life. But more importantly, even when I was in high school, people used to say, I’m so comfortable around you. And I always thought that was a nice thing to say, that’s probably the most common theme that I hear that and I love your energy is another one I hear. But it’s interesting, because so many of us look at tactical skills. And we need to start looking at character traits. And say, Here’s I do this, here’s my X years of experience in blah, blah, blah. And why people like working with me, is because I create environments where people feel safe to share, or I feel, you know, I create environments where I get it out, whatever it is, but most people aren’t thinking about that. And so when we communicate that, whether it’s in an interview, or whether you’re trying to influence somebody to buy into your project, or idea or LinkedIn profile, you know, any of these things, all these exposure example, or exposure touchpoints that we have with people is an opportunity to share that. But most of us don’t ask for it, you’re not going to have most interviewers saying, Tell me about a character trait. We have to tell people that but that’s how people those, you know, those are the issues that people companies spend nights, or people spend nights worrying about is the people issues, not generally the process or the systems.

Karen Yankovich 8:43
So true. That’s so true. So, you know, I’m sure that you’ve seen, like, there’s studies and I can’t quote them here now. But I know there’s studies that say things like if there’s a job posting, and there’s 10 qualifications for the job, a man will apply if he has sick four of them. And a woman needs all 10 plus 11 to 12, for good luck to be able to do that. And I think that comes down to the confidence, right? So so why do you think that is like what do you what is the first step you can take towards just having the confidence? And, you know, frankly, I think that that confidence, one of the most confident things I think you can say is I’m not really sure. Let me check it out and get back to you or I don’t know how to do this, but I’m gonna figure but I am confident that I can learn I’m sure that I can learn it. Like I’ve got these couple of things. Why do you think we struggle with that?

Karen Laos 9:33
Oh, gosh, systemic reasons, primarily, the system and the way it’s been set up, we’ve been culturally conditioned to second guess ourselves. And I love to focus on Well, what can we do about it? There’s an exercise that I call the Broadway musical, which is a great place to start because one of the things you mentioned is how do we get past that? And it’s simply starting with this strongest message of self doubt that you say to yourself, so most women, I would say at one point or another have said, I’m not good enough? Or it might be who am I to get this promotion? Or who am I to go for that or I’m not qualified or whatever it is pick your self doubt message. And then first of all, I don’t think we need to say it. But to make it to master the obvious here, when we say those words, it sounds very low energy, and pretty sad or depressing and just not uplifting. So the way from a neuroscience perspective, you switch this up in your brain, is to say it with a completely different voice. And I would suggest you sing it totally melted out like a Broadway musical. So what if I said, Who am I to be getting this promotion? Not good enough. Of course, we start laughing, it totally changes the synapses in our brains related to that same message. And that can be an immediate way to snap ourselves into a different thought. And I will tell you, this is not something that I would have thought necessarily on the surface would have worked when I first heard about it. And this was from a friend of mine named Rachel Brandt, a workshop that I went to. And I’m telling you, I have done this with so many people now. And I love the feedback that it’s getting. So that’s something right.

Karen Yankovich 11:24
Yeah, that’s awesome. I think we all should be trying that we should have our families in our houses and wish you doing up there in our office today. Right? Exactly. Wait too much fun at work today.

Karen Laos 11:36
Yes, you can go in your car, you can go to yeah, whatever, whatever you need to do to feel comfortable belting it out. But then you change that message. So that’s what I would suggest. Well, I also

Karen Yankovich 11:48
think it changes your vibe a little too. Yeah, he’s is your vibe. And I think that raising our vibe is something that I mean, I like to be intentional about that on a regular basis, because it’s easy to get caught up in all the things we have to do. And, and all you know, like, like, right now, as we’re recording this, I was I have one of those standing desks. And I actually was sitting when I was getting ready for you to for you to join me and I was like, I need to stand, I need to move I need to because I was in this like, I’ve got a busy weekend coming up. And I’m like, I’m in this like, overwhelm of lists of things to do. And I’m like, No, I gotta shift my vibe. And I need to do this, I raised my desk and stood up and moved around a little bit because it makes a difference in how we show up. And then and I think that in your confidence, right? Because you’re you’re feeling you’re feeling differently. I love that you approach it from a neuroscience standpoint.

Karen Laos 12:38
Mm hmm. Well, I’m thinking about I interviewed on my podcast, one of an award winning female poker player. And she talked about this is interesting. I love what she does. But it was actually a story she shared when she was on a plane to Hong Kong. She said the woman next to her was Chinese. And she said the best way to change your luck is to wash your hands. And it’s so simple. It’s one of those things where I don’t know if it’s true or not. But it’s something about changing up the energy. And I love what you said about the standing desk. It’s the same I was thinking about this yesterday where I was sitting all day. And when I finally just stood up and started working from my standing desk is my kitchen counter as fancy as I get. And I remember thinking, Oh, something feels different. And I do think that that energy shift the physical energy shift. And something so simple as washing your hands or walking the over to one side of the house or whatever it is right by the stairs can make a difference.

Karen Yankovich 13:45
I just want to take a minute to kind of just remind you that you’re hearing Karen and I talk a lot about stepping into your power and being competent and learning how to communicate confidently and these are all things that are truly at the heart and the foundation of all the work we do in our she’s linked up accelerator program. It’s a 12 week program that takes you from wherever you are now to landing a 10,000 20,000 50,200 $50,000 contract. And I want you to have that contract before the 12 weeks is over. And a lot of the work we do is on mindset because if your mindset doesn’t believe it can happen for you, then it’s going to be a lot harder for you to make that happen. But we teach you a magnetic strategy with you showing up like your best self, and people reaching out to you saying Tell me more. And this is how we are our students are landing these beautiful contracts with the most amazing people. So if you want to know what that looks like, getting some support with this. Let me know let’s talk go to Karen yankovich.com/call. Grab a spot on the calendar. We’d love to see your name there. We will chat for a little bit and for sure we’re going to give you some tips on how to move forward and if we think we can help you with that, I’m going to tell you what that looks like. Because I know if we tell you what it looks like that means we know that we see your paths a quarter million dollar a year business minimum, even if you don’t see that path yet. So, Karen yankovich.com/call, get to the calendar, I would love to see your name there. So, you know, a lot of the work that I do in my she’s linked up program and the private work that I do is I help women build relationships on LinkedIn, like who are the people that you need to get on the phone with? Not times a million, but times a couple, right? And the biggest challenge that I see is all the procrastinating that can happen and all the busy work they can do before they actually do that outreach. Right. They don’t have we have a lot of confidence in our ability to check off things on our to do list, right. But when I say no, no, I want you to actually do some outreach to them. You know, they it’s it’s such a, it’s I feel like I got a push them from behind to do that we’ve incorporated things like weekly accountability calls. And I say that not to, not to say Not to disparage it, just to say it’s so common, right, that we’ve built in things into our programs to help women with this. Because if you’re listening to this, you’re not alone. If you’re like what do I say? How do I just I can’t reach out? I can’t call them right. So what what are the things that you can say? Like, what are some things you can say when you’re speaking up when you’re reaching out to somebody that you can feel confident, and you can be like kind of showing up as peers, with the most influential people in your industry? How can you get started shifting your mindset and having those conversations?

Karen Laos 16:40
Yeah, the first thing that I would say is a simple affirmation, such as people love to hear from me. Mm hmm. It can be really simple, but it sets up specifically since you asked about the mindset. Yeah, that’s where I would start. And remember that it’s about having, like you said relationships, and recognizing that the number one human need is connection. And there are so few people making actual phone calls now that when you make a phone call, or you send a voice memo on LinkedIn, it’s such a different experience for people and it’s a welcome one. Now, sometimes when we’re nervous, let’s say you do leave a voice memo, or you’re calling sometimes we don’t sound as confident in our voice. So another thing to do is to smile, that also changes up our physiology. And this is also good when we’re having a down day we smile, it feels forced, but it can shift our physiology. And then breathing, remember to breathe and breathe from your diaphragm, which is that wonderful muscle right around your stomach rather than breathing from our throat, which is where we don’t get the depth and the richness of our voice. So those are some just very physical things that we can do. And I do think from an accountability perspective, probably like in your program, having a weekly goal or a daily goal. For me, I have a goal of 20 outreaches a week, where I either call or email and it or LinkedIn any any touch point with someone, or I’m reaching out. And I find that if you can make half of those phone calls, at least or maybe it’s five, just something is better than nothing. Yeah. And

Karen Yankovich 18:33
the consistency is more important than the number that that consistency with that. You know, when you were telling that when you were talking about what you’re just saying, it reminded me I was just last night, I watched the Brooke Shields documentary, pretty baby where they interviewed Brooke Shields about her life. And one of the things she said and this I think really ties into this conversation is when she went to Princeton, she was so lonely, because everybody was afraid to talk to her. Like nobody wanted to reach out to her. So here we are, you know, and and, you know, I think over time, she became more acclimated to it and joined, you know, theater groups and things like that. But it was such an eye opener, because I feel like that’s exactly what we do. When we’re marketing. We’re we don’t feel like you said people or people need that human connection. Right? Yeah. So so we worry about our, our self confidence and we have we have self doubt when it comes to reaching out to some of the most influential people that can change your business. Yeah, they might be sitting there like Brooke Shields going I got nothing to do. Right. And I don’t know how likely that exactly exact situation is. But I think that it was a really eye opening scene. Because we are so I think it really is it is a good example of us on having a calm people didn’t have the confidence to reach out to her because they didn’t feel like they felt like she was too big a deal. Like they weren’t on her same level or they didn’t have the confidence to to reach out to her and have a conversation with her.

Karen Laos 20:01
Yeah, that’s really powerful. And that is such a good reminder, it’s the same thing when we walk into a networking event that most people, even the most extroverted of people want to belong. And I think about a lesson that my mom taught me, and I didn’t quite value this until I was an adult. And I went back to visit her and she’s passed away now. But I remember us going to an event where there was it was a women’s breakfast, and there were tables with eight people around them, most of them. And there was one particular table with a couple of seats available. And my mom whispered in my ears, she had scanned the room, which I didn’t realize, but she whispered in my ear, practically before we were able to even put our names on the name tags. And she said, let’s make sure we sit over at that table, because there’s a woman that is not being included in the conversation. So let’s go over there and make sure that we talked to her.

Karen Yankovich 20:53
That’s very insightful, a very insightful way to work a room,

Karen Laos 20:57
isn’t it? Yeah. And I thought, isn’t that so interesting? And we’re so most of us are so self consumed. And I see this all the time with presentations, and it’s natural human behavior. We’re focused on ourselves. Yeah, I’m so nervous, what am I going to say, rather than what does our audience need. And if you think about it, at a networking event, or LinkedIn, wherever the situation is, where you have someone that you might be communicating with, remember to be interested, and stop being so worried about being interesting. And while of course, we want to be interesting and influential, and say things that are that are things people want to listen to. But if we can think about how we can be in service to others, and ask questions, and one of the questions that I would say, to help engage people, is to say, what are you looking forward to this year? Or what do you have coming up? That’s that and then that also positions people in a positive direction. So things like or even saying, Hey, have you had a recent vacation? Or have you done anything fun lately? Or what fun things have you done? That’s probably a better question, because it’s not closed ended. So those kinds of questions, what’s what are you looking forward to can be really helpful way to move the conversation in a positive direction?

Karen Yankovich 22:14
Yeah, I mean, let’s stay there for a second. So you’re in a networking meet? I mean, I love the idea of being in a networking meeting and looking for the people that are that are not having conversations, right? Because I think that that’s really, that’s, I mean, it is I love networking meetings, but I don’t love networking meetings where I don’t know people speak for that exact reason, right? Like, I’m I know, you know, I have like, give me a microphone, I can talk to a million people put me in a networking room with a bunch of people. And I’m like, Oh, I don’t know where to start. You know, so. So where do you start? Okay, well, that’s one way to start. What are some other networking tips? So you can have because networking is important? Yeah. It’s it’s an whether it’s in person or online or whatever, like, you know, I can, I can throw out all the your net worth is equal to your network or your you’re the sum of the five people that you surround yourself with, like, there’s that we know these things are true, yet. We don’t necessarily actively work on that. Right. So how do you actively work a room? Give us another tip or two? If you don’t want her? Yeah,

Karen Laos 23:15
so let’s, let’s say, here’s another common scenario you walk in, and everybody’s in their little pods talking to each other. And you’re thinking, how the heck am I going to interject in any of these conversations? So I, first of all, it’s always important to be authentic. But one of the things that I will say if you if you can find a group that seems to be at least smiling, having somewhat of a good time, I love the line to walk up and say, Wow, you look like a fun group of people, can I join you? Or don’t even worry about saying that a little that is a fun line. I’ve used a lot. I didn’t win it again. It started when it was truly authentic. And I hadn’t planned it. It just came out of my mouth. And then I thought, oh, that works. But another time is just simply saying, hey, may I join you? And that can be a great way to to insert yourself into a conversation. And then when you’re in the conversation, or as you approach people, that’s where I feel like just saying, hey, what what are you enjoying most about the event so far? Or very simple questions, like, where did you fly in from? Or are you Are you local, or something like that? These very basic questions, which they’re not super sophisticated. But at the same time, people connect with the simple and connect with often geographical or weather related things. That’s also why right, so sometimes I feel like seriously, are we talking about the weather? But on the other hand, I do think I love the saying small talk earns you the right to have a deeper conversation.

Karen Yankovich 24:45
Beautiful. Right. So now let’s shift the scenario from the networking room to like more of like the boardroom or in a meeting. Right. And, you know, I you know, I think one of the reasons that I do what I do is my background isn’t it? I’m a little bit older than social media. So I had to portray confidence if I was gonna get a word in edgewise, right? Because I was often the only woman in the room. And I had to kind of portray that confidence. And but it’s not always easy, right? It’s not always easy when a conversation is happening, and you have a point of view. And you want to you want to walk into that, you want to you want to leave that place, feeling like you contributed to that meeting. So where do you start?

Karen Laos 25:29
Yeah, for sure, I have to start, I have to say something because it came into my mind here, and it’s connected. And it’s confident expectation. So first of all, kind of related to the mantra of people love to hear what I have to say, expect that people are interested in what you have to say. And I was recently interviewed on a panel where they asked what is the number one trait that you would that you would say contributed to the success of your business? And, like three people said, tenacity, or something like, yeah, tenacity. And that’s what I was gonna say. So I thought, well, I have to come up with something different. And then I realized, you know, it really is confident expectation, I expect that people are going to like me, I expect that they’re going to like my ideas. And when we can come with that mindset, again, it might be a mantra, I know, it’s easier said than done. But that can be one thing on a very tactical level. Okay, so how do you get your voice heard? Number one, make sure that you have that breadth first, and then you jump in with strong vocal conviction. It doesn’t mean that you know, you’re speaking like this and yelling at people. But it means that you’re coming with vocal strength as opposed to being tongue tied and hesitant and halting and saying most the filler words, start strong, because people decide within nanoseconds if they want to keep listening to you. So a way that you can do that is starting with the breath. But also making sure that when you speak with your sentences that you punctuate, we’ve got to be careful about the up speak, because a lot of times we don’t put periods at the end of our sentences. That upset me because that slang term that we’ve all either done, or we’ve heard, but maybe didn’t recognize as such. It’s when people say a statement with a question or a comma. So the difference I always model is in an in an introduction, I see this all the time in introductions, all genders. Hi, I’m Karen Laos, and I’m originally from Minneapolis. But now I live in San Francisco. Versus Hi, I’m Karen Laos. I’m originally from Minneapolis. But now I live in San Francisco.

Karen Yankovich 27:42
Yeah, so it sounds the differences is striking,

Karen Laos 27:46
isn’t it. And it’s so simple. All of these things are so simple. But we don’t usually take the time to listen to ourselves. And this is why I’d recommend for everybody record yourself, I can’t say that enough, and then listen to a back voice For sure. But ideal video so you can see it. And people sometimes say well, what about in front of a mirror, you don’t get the same experience. There’s something about seeing it after and watching it as an objective third party that can make a huge difference. And then the other thing, a strategy that I recommend in meetings, is to make sure that you don’t ramble and get to make sure you get to the point. So I have a whole chapter, actually, in my book called How to stop rambling and get to the point. Because I’m a recovering Rambler myself. So what I recommend,

Karen Yankovich 28:37
I use that word twice today already. I wish I gave you a rambling answer, but it just edited down to whatever you need.

Karen Laos 28:46
I love it. I love it. Yeah, so one of the things is to make sure that you lead with your point of view, rather than all of the details. And so many of us do that, where we start with all of the data and the context. And we don’t get to the point. So the way if you notice that you’re rambling, stop and pause for a second to gather your thoughts and then say out loud, and my point is this that will help you focus it will help the audience. Oh, yeah. Oh, awesome. We’re all on the same page now. That’s awesome. That’s awesome.

Karen Yankovich 29:21
Okay, so I want to help you in your mission of eradicating self doubt in 10 million 10 million women. I don’t believe 10 million women will listen to this episode. But it might not be all that are listening. Share it with your audiences. So yeah, let’s start with that. But how can we how can we help you with that? How can I help you with that? How can our audience help you with that? And how can they learn more about you and what you’re doing?

Karen Laos 29:41
Thank you, 10. And 10 is the social initiative that is a dream that I have to reach 10 million women in the next 10 years. And technically that would be by 2030 At this stage, and we’re almost at 2 million now. And there’s three ways to get involved whether you’re an individual or an organization and one Other ways is completely complimentary. And basically what happens is you get resources, where that similar to the tips that I shared here, I’ve got some videos and PDFs that will help give you very practical tips to speak up and ask for what you want. And then from a corporation or organization perspective, there’s also the complimentary level. But there’s also two levels that give you access to me with keynotes, my online course and corporate training. And then what you get back are various things like a press release, saying that you’re part of the mission, and ever for every level, you your name would be on my website, saying that you are part of this mission to help eradicate that. And so the pain point primarily for people in organizations would be, hey, we know that we need to do more to elevate and advance women in leadership, but we don’t know where to start, call me. And I can help you because I’ve got this whole baked program that people can just sign on to and then launch it within their company.

Karen Yankovich 31:01
So that’s cool. So how are those on your website, which it is? Yeah,

Karen Laos 31:05
Karen labs.com. And the last name is Elle a OS. And you can go to the 10 and 10. Tab, or you can go to my Instagram, I’m there a lot as well as LinkedIn. Those are the two places.

Karen Yankovich 31:18
Yeah, beautiful. Now you also have a free gift. Oh, your audience. So tell us about that. I mean, this presents, this has gotten

Karen Laos 31:26
so much good. Yeah, I mean, definitely take this and enjoy it. Nine words to avoid and what to say instead.

Karen Yankovich 31:35
Beautiful. So you can go to my website. I’ll put the link to that in the show notes as well. So you can click on that. Karen, this has been great I am. It’s always great when I meet other women that have the same energy and aspiration to just really support other women. Because I feel like we get a bad rap sometimes. Right? Like women, I know women are always cutting each other down. I don’t find that to be the case. Almost ever. I

Karen Laos 31:57
have that experience. I know I’m so I’m so fortunate because I hear about it a lot. And I think yeah, yeah, so

Karen Yankovich 32:05
I’m definitely gonna check out your stuff even more. And I really appreciate you sharing this here today. Because I hope that our listeners got, you know, a couple tips to help them with that confidence. I know I did. So everybody else did, too. So thank you so much for being

Karen Laos 32:20
glad. Yeah, you’re so welcome. Karen is Karen not

Karen Yankovich 32:23
amazing. I mean, this woman, she’s just so she’s so brilliant. And she’s doing so much such brilliant work in the world. I’m so honored to have her acquaintance and to be building relationships with her. This is exactly what I want you guys to do right to find these brilliant, beautiful people in the world and start to build relationships with them. I hope you love this episode. If you did you know that I love to hear about that, right. So I’d love to hear I’d love a review. If you thought this was a good show. I’d love for you to go to Apple podcasts or wherever you listen and give us a review. Give us a rating, a five star rating would be really great. And I’d love for you to share this episode on social media, use the hashtag good girls get rich tag me tag Karen, all of the information on how to do that is in the show notes. And then we will be we will see that and we’ll be sure to share your post with our audiences. And that’s how we all get more visibility right in the show notes. There’s also a link for SpeakPipe where you can leave me an audio message I would love your audio message. Tell me what you thought of this show. Give me a suggestion for a new guest tell me what a topic is you’d like to hear me talk about whatever, you know, tell me how your day is going. So whatever that is, I listen and reply to every single one of those personally, I would love to hear your voice and you can find that link at Karen yankovich.com/two. For one, remember that we’re here to support you however you want to be supported. Grab a spot on the calendar, Karen yankovich.com/call get you to the calendar, if you want to talk about what it looks like to get some support from me and my amazing, beautiful team of Smarty pant women. And it’ll be in this gorgeous community that I am so honored and grateful to be in every single day of my life. Again, the link is in the show notes as well. So let’s lift each other up. Help me help you share this podcast. Take a quick screenshot tag me and Karen will share it with you we can all get more visibility and I will see you back here again next week for another episode.

224 – LinkedIn Tips for Introverts

by | Feb 27, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about making connections on LinkedIn as an introvert.

Even if you’re an introvert, making connections doesn’t have to be hard.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Do you need help making LinkedIn connections as an introvert?

This episode is for you. I know your struggles because I too identify as an introvert. There is a myth that I’d like to debunk. Many people think introverts are not confident. The truth is, they are super confident, only that they are never the first people to raise their hands.

For introverts, one of the essential tools we need to have is a LinkedIn profile. People see your profile before they talk to you; in most cases, it makes your work easier. People already know who you are.

The digital world we live in today is about personal brands. If your brand doesn’t stand out, people rarely find you; even if they do, they hesitate to work with you. LinkedIn is an excellent tool for building your brand. The other thing about LinkedIn is that introverts get to make one-on-one connections that they are good at. As you go about making your strategy, ensure it includes making connections with people. Have a list of at least 20-50 people you’d love to connect with, and every week connect with at least five people.

Listen to this episode for more tips on building your brand and business using LinkedIn as an introvert.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/224
  • The essence of networking in business (02:24)
  • Using LinkedIn as a tool to build your brand (04:32)
  • Introverts thrive in one-on-one relationships (06:28)
  • The importance of recharge time (10:48)
  • The essence of managing your time and energy (13:08)

Magical Quotes from the Episode:

“Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time.”

“Introverts tend to be good at one-on-one relationships.”

“The beautiful thing about LinkedIn is it allows us to connect to so many people.”

“Because you’re an introvert does not mean you’re not confident, it just means you’re not the first person to raise your hand.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 224.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich. I am the host of this show the good girls get rich podcast and today, I am diving into some great tips on LinkedIn for introverts. So if you’re an introvert, like I am most of the time, then you are going to not want to miss this show. If you’re an extrovert, you might want to listen to because you’re gonna get there’s some good stuff on the show. But here’s the thing, I talk to a lot of people, right, I go to a lot of people, I do what I teach, right, it’s talking to people go to a lot of people, and I’m gonna say that the vast majority of the people I speak to consider themselves introverts, even people like me that I’m probably more of an ambivert. Right, I can, but I can surely relate to being more introverted and having more introverted traits than extroverted. I mean, I do not look forward to walking into a room full of people that I don’t know, I’m not comfortable with it. I’m still not good at it at age 105, or whoever. However, all I have now, right? I’m still not good at walking into a room full of people. I don’t know, even though I teach networking, right? It’s still not something that comes naturally to me. And I have this conversation with a lot of people. And then I’m the one saying, Hey, you all y’all need LinkedIn, because LinkedIn is the place to do networking online. And I’m saying networking isn’t always comfortable for people. Right. So how does this measure out? Like, what do I mean? Why am I saying two different things? Well, here’s the thing. I think it’s important that we’re talking about this, because many people think of introversion as something that’s a detriment, that they don’t that they think extroverts do better in business, because they’re more comfortable, confident, and they’re out there speaking. Just because you’re an introvert does not mean you’re not confident, it just means you’re not the first person to raise your hand. Right? You’re not as comfortable walking into a group of people and talking to people that you don’t know. Right? So and I, you know, if you haven’t yet listened to Episode One of this show, you should, it’s kind of what brought me to this. I grew up in a world where women were seen and not heard. So this didn’t come naturally to me to walk around with a microphone, right? It’s natural to me now. And I hope that if you have an opportunity to give me a microphone, you give me a call, because I love being in front of audiences. And I love having a chance to to talk to people about the things that I that that I think bring them value, right. But it wasn’t how I was raised. And it maybe you feel the same way. Right? So now here you are, you’ve been raised to like, be seen and not heard. Right? Maybe you’re an introvert as well. And now I’m saying and you have to network in order to get business, nothing more important in your business and sales and networking. Right? Okay, well, that sounds scary. But think about this, think about this, when you walk into a networking event, you don’t have like a sticker on your forehead that says, hey, I’m Karen Yankovich. And I am a LinkedIn expert, and I have a podcast, like I have to introduce myself, I have to say, like you just say all these things have to get to plus, you can’t do that you can’t walk up to people stick your hand out and say, Hey, Karen Yankovich, buy from me, right, you’re not gonna do that. So it’s a very different skill than marketing, and networking, virtually, and marketing and networking through LinkedIn. So because that sticker that you don’t have on your forehead, you do have in LinkedIn, you have your profile, right, you have your profile. So your LinkedIn profile is what people are going to see before you even talk to them. So it does a lot of the heavy lifting in networking for you. So we’re still using this beautiful tool called LinkedIn that we have that allows us to meet the just the most cool people we could ever imagine. And, as an introvert, we can come to those conversations with more confidence, because hopefully, you’ve already got a great LinkedIn profile. I’m like, I don’t know, you’re probably going to hear me talk about this more this year. But I’m a little over talking about your LinkedIn profile. Because frankly, if you don’t know by now that you need to have a great LinkedIn profile, then you need to take a few steps back in your business. Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time. Right? So that same profile done properly. And if you need some help you know how to find me, right? That same profile done properly, is that sticker that lets people know who you are before you get on the phone with them. So as an introvert, it makes it easier so so i That’s why I think this is such an important conversation to have. Because, you know, listen, there’s social media marketing, and I honestly don’t think social media marketing in general, I don’t really move LinkedIn into that same category. The reality is the digital world. We live in your LinkedIn profile, your LinkedIn marketing, your LinkedIn content, your LinkedIn posts are a great way to create a brand for yourself. Right? It’s the way for you to establish your personal brand, establish your authority, establish some credibility. That’s why PR is such a big part of everything I teach because the PR piece also establishes credibility. These are all things you can do online. These are all things that even introverts can do behind the scenes while you’re in your pajamas in your bed. spent whatever that whatever works for you, right? And create that brand for yourself and connect with others without the stress of having to meet face to face or in large settings or in settings that we’re not comfortable in. Right? I have to tell you one of the things that one of my favorite conferences, to go to our podcast conferences, because podcasters very often are introverts. So many podcasters are introverts. So when you go to a podcast conference, everyone is in the same boat, everyone feels the same way. And it’s so warm and comforting, as opposed to going to like a different kind of conference where there’s just different, just a different assortment of people. And it is same like same with that one on one. Networking can be a little awkward to walk into a room and not know anybody, right. But I love hanging out with other introverts because I think that it gives us a chance to really get to know each other. So the digital marketing that the strategy behind your LinkedIn marketing, the profile strategy, the content strategy, the outreach strategy, all of that is done without the stress of having to walk into a room and meet people face to face, you get the same benefits, probably even more benefits, because you have that profile doing a lot of the heavy lifting, right? Without the stress of having to introduce yourself to people, right. The second thing that makes LinkedIn the absolute perfect platform for introverts is the one on one networking opportunities. Right? Most introverts are very good listeners. Right? So most introverts are very good at one on one relationships. So what I teach on LinkedIn isn’t one to many, that’s why you hear me talk a lot about your high ticket offers, you can’t talk to people one on one and have these deep conversations and then sell them something for $5 and expect to make a living enough to pay your mortgage right? There has to be a high enough payoff on the other side to to make these one on one conversations you’re having fruitful, right? But introverts tend to be really good at one on one relationships, right. So as you’re going through LinkedIn, as you’re creating your strategy, I wouldn’t just keep looking for opportunities to interact with people from that basis from that one to one venue that one to one level, so that you’re more comfortable talking, you know, being heard, you’re more comfortable focusing in and talking about the things that you’re really good at when you’re talking one to one instead of one to many. And I gotta tell you, like introverts also sometimes like to have a microphone in their hand. So one to many, I don’t mean, like, from having a podcast, but but like walking into a room full of people and then having to sit down and talk to them. Right. So focusing on that focusing on the one to one who are the people, like five people that you’d love to get on your calendar this week. And then next week, five more people individual one to one calls, right? The beautiful thing about LinkedIn is it gives us the opportunity to connect to so many people. So I don’t want you to get overwhelmed by this, I want you to spend some time doing research, the strategies we teach typically have us batching, that let’s spend, let’s create a list of 20 or 50 people and then each week reach out to five of them, five of them, because as an introvert, it’s a great way to connect. And then you have a continual stream of conversations where you can share your opinions and your ideas and lead people to the work that you do. Okay, so you want to be regularly assessing this, you want to be looking at who’s on your calendar, how did they get there? How can you do more of that, right? How can you use LinkedIn to do that research. And then again, what we talked about on the first thing I talked about, have that profile that really speaks for you, right, so that when you do that outreach, whether you’re connecting or reconnecting or, you know, just building network, building relationships with journalists, or other people in your industry, be choosy, be choosy about who they are, and then just have these one on one conversations, just remember that that’s where the biggest opportunities lie, I

want to take a minute here and talk to you a little bit about her. She’s in depth program. We help you with all of this, we start by writing your profile for you, we then take you through this process to keep your calendar full of those people that were really picky about really choosy about so that you have a steady stream of phone calls, that you have a steady stream of opportunities. The whole program starts with a call with me where I get to spend some time with you brainstorming what that big ticket opportunity is because I wanted to be big enough for you to be able to weigh over deliver. And for you to be able to make it a huge win win for you and for the people that are investing in you. And then we go after it then we then we go after it and we help you land these clients. There’s a strong PR component to this. We want you to be featured in the news in the media interviewed on podcast because that is what gives you the credibility to help you feel and look worthy of those higher ticket opportunities. And all of this is done in this beautiful community of women. I just can’t even tell you how each really grateful I am for the women I get to hang out with in this program. So if you want some help with all of this, that’s what we do in our shoes in depth program, all you got to do is grab a spot on the calendar, Karen yankovich.com/call gets you to that calendar. These calls are absolutely complimentary. These are not hard sell calls, I only want people that are perfect fitness program. Either way, booked the call, we’ll help you whether we think you’re a fit for the program or not. But if we do think you’re a fit for the program, we’ll tell you what it looks like, Karen yankovich.com/call get you on our calendar, I would love to chat with you whether you’re an introvert or not, I would love to chat with you. All right, I want to move on to the third piece of why LinkedIn is such a beautiful tool for introverts. And that is it gives us the opportunity to manage our time and our energy. You know, speaking of conferences, when I go to conferences, I always, always always need my own room. But I do that mainly because I need recharge time, one of the main traits of introverts is being drained from social occasions, right, you come home from a social occasion, like I need to go to my hotel room and recharge, right. So you need to because I need to build up some reserve energy, I need to rest I need to take take breaks, and I need to you know, get my exercise in and I need to get my family in and I, you know, I all of those things help prepare me to have to be able to serve you better, right? Because I’ve recharged. So LinkedIn is just not as noisy as all the other platforms, I want you to talk to five people a week. I’m not I know, there’s people out there that say you need to connect with 100 people a week, there’s people out there selling this stuff leads blah, blah, blah. Frankly, I think that’s all Bs, and it’s going to swamp you. And I don’t have time for that. I don’t have time for that. What I want is for you to build a business, that you need a couple of new clients, and each client is enough. You know, I want you to be building a business that’s a quarter million dollars or more we want more wealthy women in the world. And that’s happens with higher ticket opportunities. You know, listen, there’s a lot of ways to do this. This is my way, right? So this happens in a much more peaceful way. There’s much less interaction that’s needed. There’s much less posting that’s needed. I mean, I don’t even want you to post more than a couple times, maybe five or six, maybe seven times a week on LinkedIn. That’s it. That’s it. You don’t need to post five times a day like you do on tick tock, you don’t need to post like you’d have to do any of that stuff. Post a few times a week? Yes. Do I want you to interact with people I do. I want you to continually do outreach. But this can be done while managing your energy, rest, take breaks, batch some of this stuff, and then work when you’ve got work on your schedule, right and get this stuff done. There is no other social platform, no other way that I know of, to do lead gen that is as simple and as peaceful and as with less stress and overwhelm, then this LinkedIn strategy, you know, I work on managing my energy, I can get hyper, a little hyper, you might have noticed that right, I can get a little hyper. So I work on managing my energy I’ve got sometimes I need to add, I need to ramp it up. Sometimes I need to turn it down. I’m always working on keeping the vibe high, though. And the LinkedIn strategy that I execute, which is what leads to almost all of the enrollments in my program comes from managing my time managing my energy. And it’s and it’s you know, it’s a very simple process. There’s no other platform that I know of that allows you to get the amount of results that you can get on LinkedIn, with the little amount of work, it’s got to be consistent, it’s more about consistency than it is about the amount of time you’re spending. So for us introverts the opportunity to manage your time and energy, and still have amazing success is awesome. You can automate your social posts, you can schedule directly into LinkedIn now. Right, you can schedule that most of you probably already have that. I don’t know if you’ve seen that. But now you can schedule directly into LinkedIn, I don’t even use a third party tool. For the most part, I do have a team and they use a third party tool to post for me on LinkedIn, if there they don’t actually, I don’t think anybody’s posting on LinkedIn for me right now about me. And that’s because I’m very picky about what goes in that feed. But you don’t want anybody but you logging in. So if you’re going to have a team posting for you, then you want them to use a third party tool. But otherwise, I go right into LinkedIn right into the app and posts you can automate it manages my time manages my energy. Right? So let me recap this a little bit. So for all of us introverts out there, remembering that LinkedIn is the premier social platform, if you want to call it that, that allows you to create the brand for yourself, connect with other people without the overwhelming stress and anxiety of having to meet face to face or in person but we still have these opportunities to have these one on one networking opportunities. Right? Don’t think about one too many. Just think about, I got a $5,000 $10,000 $50,000 $100,000 offer who’s the next person that’s going to join my world? Who’s the next person who do Want you to talk to you this week? That’s it. One to One doesn’t have to be stressful, you don’t have to dance. You don’t have to have any of that crazy stuff. And then remember to that you can manage your time and energy with the strategy. It’s much simpler, much less time consuming than any other strategy I’ve ever executed with much better results. So remember, if you want some help with this, I’m here for you. And she’s linked up, we create wealthy women of influence. All you got to do to get started to hang out with the beautiful, incredible women I told you about earlier, is to grab a spot on my calendar, Karen yankovich.com/call get you to that calendar. I would love to see you there. Again, whether you’re an introvert or not, if you’re an introvert or you’re in introvert communities or if you love what you hear today, you know, I love to hear from you. And I love for you to I’d love for you to share this episode wherever you hang out. If you’re feeling it, you know, you can follow us on Apple podcasts or wherever you listen to podcasts. I’d love reviews. If you loved this episode, tell me what you loved because then I could do more of that. And make sure when you share it that you tag me use the hashtag good girls get rich and then I can share it with my audience because I am all about helping you be more successful there. shownotes Karen yankovich.com/two to four has the shownotes you can see all the details everything I talked about here today. And just remember that a rising tide lifts all boats right I do this podcast to support you. I have got free, you know consultations to support you. My goal is to help you help me help you share this podcast, take a quick screenshot and share that on social and then I can share it with my audience. And let’s kick some booty together. Right I’m ready. I’m ready to make this a great year. I hope you are too. I can’t wait to see your name on my calendar and I will see you here next week.

221 – How to Build Connections on LinkedIn

by | Jan 16, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how to build connections on LinkedIn.

You need to be building connections on LinkedIn, but they need to be the right connections.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Have you been receiving a lot of connection requests on LinkedIn? 

Deep down, your gut knows most of them are scams. In the long run, it’s hindering you from connecting with people because you fear being labelled a scam. I understand you!

In the last episode, I shared how to build credibility. Today, I’d like us to put the credibility we’ve built to work by making connections. The journey to building connections on LinkedIn starts with building a network. You must create a group of people you want to surround you. These people can range from podcast hosts, CEOs, journalists, and others in your industry. Episode 205 expounds on the various relationships you need to have. I challenge you to make sure that you connect with five people weekly this year.

As you look for people to connect with, I want you to refrain from playing small. Feel free to get in touch with influential people and work downward. Forget about going through the gatekeepers first. You’ll meet them somewhere along the way. For instance, you can connect with a CEO who connects you with his/her assistant for information or to book a meeting.

Listen in to learn more about how to build LinkedIn connections. 

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/221
  • Introduction: the essence of building connections [02:30]
  • How to build a network on LinkedIn [05:40]
  • People to connect with [07:17]
  • Connect with the most influential people [08:02]
  • Places to find warm LinkedIn connections [10:28]

Magical Quotes from the Episode:

“Networking/talking to people is what’s going to build your business. Nobody will invest in your highest ticket opportunities before they talk to you.”

“The beauty of LinkedIn is not the algorithm and the reach, which I get asked a lot about. It’s in the connections.”

“When I say to you start connecting at the top level, you have to feel and believe and truly understand that you are worthy of connecting with these the most influential people in your industry.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 221.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And this is episode 221. The good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach women simple relationship, a heart based marketing, it’s a LinkedIn marketing strategy that helps you get calls on your calendar gets you on the phone consistently with the kinds of people that can change your business, change your bank account, change your life for ever, we want to create more wealthy women of influence in the world. And we’re doing this one woman at a time door she’s linked up program. If you’ve listened before, if you love what you hear today, I love hearing from you. So if you haven’t yet, please subscribe to the show on wherever you listen, if you feel on it, leave a review, especially if you feel about five star review in you. It helps me get a sense of the kinds of things you are that’s resonating with you. And that maybe we should talk more about right. So I’d love that. And also take a quick screenshot of this episode, share it on social media, use the hashtag good girls get rich, tag me. And I’ll be sure to share your post with my audience. And that’s how we all get more visibility. In the show notes. There’s a link for SpeakPipe where you can leave an audio message, I love your audio messages, I personally respond to every one of them. Maybe there’s a guest you think you’d like to have me interview or a topic you’d love for me to talk about. Or maybe you just want to say hello, or give us a review on SpeakPipe. I love that. And like I said I respond to every single one of them. So you can find that at Karen yankovich.com/ 221. You’ll see the blog for this page, you’ll see the link for SpeakPipe and all the other goodies that I talked about on the show. So if you listen last week, you’ll know that this is a three part series. This is part two of the three part series of the three part framework that’s behind the scenes, in all of the work that I do, right are choosing to program and all the private work that I do it, there’s a method to the madness, right. And there’s a simple three part framework. Last week, we talked about credibility, that’s the first part of the three part frame of the three parts in the framework. This week, we’re going to be talking about connection. And next we’re gonna be talking about conversation. But this week, we’re talking about connection. Okay, this is the second part of the three part framework. And, you know, here’s the thing about the connecting piece. This is what makes I really don’t look at LinkedIn as social media even, it’s kind of like digital virtual networking, and networking, talking to people is what’s going to build your business, nobody’s going to invest in your highest ticket opportunities, before they talk to you, it’s very unlikely that that’s going to happen. So I’m not saying don’t do all the other stuff, right, maybe the lower ticket stuff, the whole funnel, 97,000 sales page thing, but we’re thinking about your highest ticket opportunities. That’s where the connecting piece comes, that’s where you have to get on, you have to talk to people, right. And that’s going to be the third piece of this the conversation piece. But right now, what we’re doing is we want to fill our network full of the kinds of people and I said this earlier, that can change our business, change our bank balance and change our lives forever, right. So you know, I’m sure that if you are on LinkedIn now that you’re probably getting a lot of LinkedIn connection requests from people you don’t know. And you’re like, This is spam. I’m not interested in spamming my network. And I 100% agree with you. Okay, I’m going to talk more about that. But the beauty of LinkedIn, in my opinion, is not the algorithm and the reach, which I get asked a lot about. It’s in the connections, it’s in the ability to reach out to and connect with the kinds of people that we just simply didn’t have the ability to connect to 10 years ago, 20 years ago, 30 years ago, right. And this has become even more important in the last few years, right? When the we realized when the world went virtual, the absolute value and beauty and the unbelievable brilliance of using LinkedIn to reach the kinds of people that we never had reached to before and LinkedIn is where that happens. Right? And here’s the thing, I honestly don’t care about the algorithm. I cannot tell you how often I get asked about that. How do I post? When do I post? How often do I post? Oh, you know, of course, we want to post on LinkedIn, we want to stay top of mind with these people that we’re connecting with. But I honestly don’t care a whit about the algorithm. You know, do I want my people to see my posts? Of course I do. And do I if there’s if there’s ways that I can post this way instead of that way, then I’m going to do that because why not? If I know what’s going to feed the algorithm better, but that is where I draw the line. I’m not spending a lot of time thinking about how do I get more eyes? How do I get 1000 or a million people eyes on my content? I don’t really care about that. What I care about is the connection Since I care about the connections link, if you just want visibility, go start tweeting, right? Twitter’s gonna get you a ton of visibility, go, you know, go on some of these other platforms, yes, you can get visibility on LinkedIn and we want to do that. But the biggest benefit, the biggest value of LinkedIn is the connecting piece is to be able the ability to show up credible, right, we talked about that last week showing up credible so that when you move to this connecting piece, people are like, Heck, yeah, I want to connect with this person. They look like a rockstar, right? So how do you do that? How do you then start to build your network full of these beautiful, amazing, wonderful, fabulous people without spamming your network? How do you do that? Right? Well, the first thing you need to do is there’s a couple things we’re going to talk about here today, the first thing I want you to understand is that this is something that I want you to do consistently, okay, be consistent with this connecting piece. And I’m not ever gonna say connect with 100 people a week, I don’t even want you to connect with 20 people a week, when I work with people, we start at five people a week, if I said to you, for the entire remainder of this year, for the next 52 weeks, whenever you’re listening to this, whether you’re listening to it when it came out live, or if you’re listening to this two years from now, if I said to you for the next 52 weeks, I want you to put on your calendar, and no matter what, like you brush your teeth, no matter what, you’re going to connect to five people every week. That’s it. But I want you to be very intentional about who those people are. And I want them to be people that you actually want to meet and people that you actually want to have a conversation with. We’re not looking to just build your network full of people, faceless, voiceless people, I want every single person you connect with for you to have the intent to ultimately have a conversation with them. Now, is that going to happen? Probably not. Right, you’re not going to have 100% Return on conversations with the people that you connect with. But going into it, that’s the intention, I want you to have five people a week, be consistent do this every single week, no matter what. Okay, no matter what. Now, in Episode 205, I talked about the three different categories of relationships you could build. And we’ll link to that in the show notes. So when you’re when you’re thinking about these five people a week that you want to connect with, you want to do it across those three categories, category number one, and I go deep into this in that other in that other episode, I think it’s 205. Category number one, people, obviously that might want to buy from you. Category number two potential partners. And category number three potential journalists, right, be consistent do this connecting every single week. And when you’re doing those three categories. I mean, I’m talking five per week. So I’m not saying five in each category. I’m saying maybe one week you connect with five podcast hosts that you know, you want it, you love their show, and the next week you connect with some people from a conference you met. We’re gonna talk more about that later. But I’m not saying five in each category, I’m saying there’s three categories, five people a week, very, very easy to do for every single person listening to this. The second thing I want you to think about is as you are doing this, as you are connecting, connecting, connecting every single week with five people, I want you to remember to think big, connect with the most influential people remember, you did the work last week to establish yourself as credible, right, if you listen to last week’s show, so you’re already a presenting yourself as credible as worthy of their time. And let me tell you something, we talked about this a little bit there, too. This is identity stuff, right? When I say to you start connecting at the top level, you have to feel and believe and truly understand that you are worthy of connecting with these most the most influential people in your industry, the most influential people you want to connect with. And those of you that are as old as me might remember the days of having to get through the gatekeeper. Right. So what that means if for those of you not as not as old as me, is when you were you know, if we were in sales back in the day, right, when there wasn’t social media to build relationships, and you wanted to get in touch with, you know, let’s say the sales manager of a company, you’re gonna get through the receptionist, right? Whether you walked in the door, the first person you saw with the receptionist, whether you called on the phone, the first person you heard was the receptionist, right? That’s the gatekeeper. And that’s the person that we had to get through. Before we could get to the person we actually wanted to talk to. We don’t have to do that anymore. We can go top down now, instead of having all those years ago, we had to go bottom up to find the people we want to we wanted to reach now. Now we can go top down. Because if you reach out at the top level to the CEO, or the president of the company that you want to connect with, and they can and they respond to you and say, You know what, maybe they’ll maybe they won’t respond to you. Who cares, right? But if they maybe though, maybe they’ll respond to you and say like, what do you want? Again, who cares? We’re not looking to spam people, and we’re gonna get to that, but maybe what they’re gonna say is, you know what, that’s a great idea. Reach out to Margaret at this, you know, here’s her email or here, you know, Margaret, so and so. She’s the person you want to talk to. Now, when you reach out to Margaret, you’re not getting past the gatekeeper to get to Margaret. You’re going Hey, Margaret, your boss told me to reach out to you. Right? Understand the difference. So think big when you’re doing this consistent, connecting. I want you to think big. You want to be connecting with the most influential people you’re showing up. You know, as the CEO of your business. I As the CEO of your life, remember that you’re connecting with people as and you’re positioned as if you’re peers with the most influential people in your industry, right? So think like that when you’re connecting with these people. And then the third thing I want you to think about as you’re doing this, and this is something I’m gonna refer you to another episode I did this was episode 82. So we’ll link to this in the show notes. 208. Karen yankovich.com/oh, a two in Karen Yankovich Shot comm slash Oh, eight two,

it was the the episode was how to stop spamming your LinkedIn network. And I talked about 20 places to find warm LinkedIn connections, you absolutely never have to do this five per week to the cold audience. Right? So I’m going to just kind of read off some of the things we talked about on that other episode. Do you belong to a chamber of commerce mind to the directory, you don’t have to go to every person in the directory but cherry pick through the Chamber of Commerce directory? Hey, we’re both members of the chamber, right? Have you taken classes? What about the other people in your class? Maybe they’re peep, maybe it’s classes? Maybe it’s an online marketing class? Maybe, you know, there’s there’s lots of other you know, there’s lots of people in the classes that might be, you know, have the same interest that you have? What about your college alumni? Are you attending a conference? are you connecting with other attendees? Are you attending a conference? are you connecting with the speakers in the conference? Maybe there’s meetups in your area. Maybe there’s local business organizations, maybe there’s industry, business organizations, connect with former co workers, right? Journalists whose work you admire journalists who write about what you do, people that you meet at networking events, hosts of your favorite podcast, fellow students in online classes, you enroll in speakers and online summits that you listen to or participate in. Right? local politicians and business leaders, favorite authors, favorite, you know, Facebook groups for the kinds of things that you’re interested in. Maybe there’s a networking app like Bumble biz, right? We know there’s Bumble and Bumble dating, but there’s also a bumble biz app. And there’s other business apps like that, right? networking apps. What about LinkedIn groups for your common interest? Right? That’s I just whipped off 20 different places, do you know how long it’s gonna take you? If you’re doing five people a week to get through those 20 places of places you can connect with people warm? Before you run out of these things. And some of these things you might be like, yeah, Karen, but when I connect with my favorite author, that’s not warm, that’s cold. But you know what, let me just tell you something, your favorite author, if you reach out to your favorite author, and connect with them on LinkedIn, and say, I just read your book, and I loved it. And I’m telling everybody about it. And you post about it on LinkedIn, and you post about it all over the place, and you tag that author, you write them a recommendation on Amazon, that’s what I want you to do. We’re talking about, we want to actually build relationships with these people, right? What author is not going to love that? I’ve talked about this on the show a lot. You know, I have a podcast, we’re in Episode 221. For goodness sake of this podcast, I would love to tell you that every day I when I wake up, I open up LinkedIn. And there’s 30 people that said, Ken, I loved your podcast just this week. That doesn’t happen a lot. It doesn’t happen. I mean, it happens. And I love when it happens. Please do that if you want to write. But I remember those people. So even so even though it’s kind of cold, you’re doing it warm in a warm fashion. Because you’re you’re saying I loved your book. Here’s what I loved about it. I’m sharing it all over the place. Thank you. Thank you. Thank you for writing this book. Right? So again, episode on episode 82. So you can see how long ago I’ve been how much long I’ve been talking about this stuff, right? Episode 82, we’re at 121. I talked about not spamming your LinkedIn network, and these 20 places you can find warm, LinkedIn connections. It all comes down to the people you meet, we know this, you know, it’s not what you know, it’s who you know, right? You’re the sum of the five people you surround yourself with? We’ve heard these things, we believe these things, when we hear these things. Are you actually doing it? Are you actually doing it? Are you connecting consistently with the kinds of people that you want to have in your life in this upcoming year? So let me recap this a little bit. As you’re, as you’re building out this second piece of this framework we’re going through, right, the first thing I want you to remember is to be consistent five per week, no matter what if you need to get out a Google sheet or whatever you need to do five per week, no matter what, making sure that you’re being intentional, and only connecting with people that your goal is to ultimately get on the phone with and have a conversation with. These are the kinds of things we teach you in our shoes linked up program, how to do this what to say, you know, and of course, we’re always here for you to have those conversations, right. And then the second thing is think big as you’re building this, this list of these people that you want to connect with, make sure that you’re not worrying. You’re not intimidated by people that you might feel are so influential. They might not want to know you. They’re just people. They’re just people they want to know you. Right? So remember, you can go top down, not bottom up when you’re doing this relationship building. And then the third piece of this is there are no there’s no end of places for you to find warm introductions to people that you want to connect with. Episode 82 went through a whole list of these things. I there’s even a download there that you can download and stick on your wall if you go to Episode 82 Where you have with the list of these 20 things right? This is what changes everything for you. It’s this connecting piece and this is What makes LinkedIn different than every other platform out there? Because on LinkedIn, we’re not just, we’re not just talking to nobody, we’re not just like, like, as I sit here and talk to my, to my microphone to nobody in my office as I’m doing this, right? Hopefully, I’m not talking to nobody. But you understand what I’m saying, right? Like, you’re actually building relationships. This is LinkedIn is where you actually want to have conversations or want to talk about those conversations next week, right? But this framework with this, it’s such a simple framework, right? Credibility, you got to look worthy of their time, connect, start to connect with people consistently. And the next we’re going to talk about how to turn those things into conversations, you have enough of these conversations, brilliant, beautiful, amazing things start happening. I mentioned earlier that, you know, our she’s linked up program teaches you how to do all this, it’s everything we do in that program is based on this framework. It’s a very, very high touch program. We have amazing things I have in store for our students in this upcoming year. I can’t wait for them to find out about it. If you want to know what it looks like to be a wealthy woman of influence, like the other women in our program, I would love to chat with you just there’s a link in the show notes to book a call on my calendar, or just go to Karen yankovich.com/call. And let’s chat, you’ll get to hang out not just with me, but all the other incredible women that are making change that are changing the world. These are women that are changing the world. And I know that can be the same for you. So I hope this part two, inspires you a little bit to understand that all of the other busy work, like social media can be an absolute time suck. Don’t worry about all that other stuff. If you have time after you’ve done this connecting piece, then by all means do that other stuff. This stuff is what you have to do first is connecting piece if I never posted again on another platform, but didn’t stop the connecting on LinkedIn. My business probably wouldn’t even take a hit. Think about that for a second. Think about that. Where do you want to spend your time as you move into this new year? All right. I hope that’s I think I’ve evangelized about this enough, please, let’s lift each other up. Help me help you. Share this podcast. Take a quick screenshot of this episode on your phone. share that on social media tag me I’m at Karen Yankovich across all social media, and then I can share it with my audience and that helps both of us gets more visibility right. I’m here to help you kick some 2023 Booty grab a spot on my calendar and let’s talk bottom line. This can be simple for you. I will see you back here again next week with another episode, part three