expert status

The Great Debate: Does Size Matter? (On Twitter!)

  Last year I talked about how size matters on LinkedIn and now I want to talk about size on Twitter. Your follower size, that is. Number of followers and how much it matters is an interesting question that has been argued since the dawn of the first social media platform (officially that might be CompuServe [...]

7 Steps to Become an Influencer in Your Field

  I've talked about how to use social media to find and connect with influencers. Today, I’m going to talk about how to BECOME an influencer. Pick a platform:  Blog, podcast, any place you can share your expertise. Think about what medium you enjoy working in. For some it is writing, for others it is [...]

5 Reasons I’m Happy Social Media is Here to Stay

  There is no doubt about it, social media has changed all of our lives for the better, and some might argue for the worse. But from a business perspective I can’t imagine doing business successfully and as lucratively without it. “The Internet doesn’t steal our humanity, it reflects it. The Internet doesn’t get inside [...]

  Endorsements... those fun little squares, so nicely filled with people’s faces. Those mind boggling emails you get telling you that someone you barely know endorsed you for something you KNOW they have no idea you have any talent in. Maybe you have done that too, I understand! It’s so easy to click, click, click, [...]

  What is the first thing that comes to mind when you think of “Social Media”? Do you think... “It’s only for twenty-somethings ‘selfies’.” “Facebook is the only way I keep up with my grandkids!” “Instagram...Insta-what?” “Tweet, twits, it’s just too much at once!” Actually internet users over the age of 55 are driving the [...]

Easy LinkedIn Tip to Quick Profit

Unless you're stalking your exes, let people know you're interested in them! I’m talking about LinkedIn here. Letting people know that you’ve viewed their profile is a good thing. Viewing other people’s profiles on LinkedIn will make them interested in YOU, and maybe start an interest that leads to business: a business lead, a business [...]

Eight Ways to Establish Yourself as an Expert on Twitter

  Last week I talked about how you can get started with Twitter, and how to manage your account. This week I want you to start using Twitter to declare your expert status! With Twitter you can reach people you might never have access to all over the world. You have conversations with people from [...]

It’s Time to Talk About Twitter

I love Twitter. I didn’t always! It wasn’t more than a year or so ago that I was whining that Twitter takes up a lot of time, and I wasn’t seeing any real results. Some business friends called me out on it, said that basically Twitter is the great equalizer, you can tweet directly to [...]

Listen up ladies! We need LinkedIn.

  We’re rising in the work hierarchy, we’re breaking glass ceilings all over the world. We’re leaning in, we’re leaning out. Some of us, anyway. The reality is, as a gender, we’re still not as comfortable shouting our genius to the world as our male counterparts are. Ladies, we’re losing business because of this.   [...]