In this tip, I show you a cool new Instagram feature. If you go to your settings scroll down you’ll see that there’s an option that says, add account. You can now add an additional Instagram account.
I have 2 Instagram accounts, and I can now switch between accounts. This makes it so much easier to manage multiple accounts. Very very cool.
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What’s your social media strategy?
Do you have one?
Even if it’s a few simple rules you have set up for yourself, do you follow it?
Using social media without a strategy is simply noise, social media WITH a strategy is where the money is.
Stop making noise, start making money.
Today. This week. This month. I’ll show you how.
[Tweet “Stop making noise, start making money.”]
Read about my Twitter strategies here and here, that you can implement right now.
Find out the one major, yet super simple, strategy you can use on this platform today. Click here.
I got you covered. Click here for a quick Instagram specific hashtag strategy sesh I posted on my blog this month.
HONESTLY, I often find that the most successful social media strategies are a series of simple and easy tweaks that often go unnoticed.
Regular readers of my blog will know I am a HUGE fan of scheduling, namely with Social Oomph. Yet even the act of scheduling can be tweaked a little bit here and there, and often with big results.
For example: Let’s say you are a restaurant owner. You may feel happily content that you are being wise by posting ALL of your dinner specials for the week ahead, each Monday, every Monday. And you are wise, batching your time like that is a great time management skill.
However, what if every Monday, when you sat down and scheduled your dinner specials posts, you changed it slightly to post to your platforms every day at 4PM? A simple easy tweak that could bring regular customers to your restaurant on a much more consistent basis! Yet this shift didn’t take up any more of your time nor did it require a change in your fantastic habit of “scheduling posts every Monday”. You’re making your customers hungry for your amazing specials and they know they can drive right over and indulge themselves.
Same restaurant owner. Thinks there’s no time for social media. Implements a strategy that every patron that “checks in” on Facebook gets a free drink. TONS of free advertising (WARM leads, they know their friend is a patron), no real ongoing effort by the staff, lots more customers. MUCH cheaper and more effective than those newspaper ads he keeps taking out.
Again, same restaurant owner. Implements a strategy that all employees must Instagram one food or drink pic per shift, using strategic hashtags and geo-tagging. Makes it part of their job description. Again, no real ongoing need to manage, regular content being posted, tons of buzz generated about the restaurant
I can go on forever.
What simple, easy tweak are YOU missing?
Need help figuring that out? Sign up for my list (in the box at the bottom of this post) so you don’t miss a weekly blog post, you just might find YOUR tweak in there.
In the NYC, Boston, or South Florida area? Email friends@socialmediaandpr.com for details, I’m hosting “invite only” live “Profitable Social Media Strategy Intensives” in your area!
Oh pretty Instagram, so simple and easy, just post a photo and go…
Not so fast.
Visual Instagram is easy on the eyes, fun at the fingertips, but it doesn’t stop there.
[Tweet “Visual Instagram is easy on the eyes, fun at the fingertips, but it doesn’t stop there.”]
ALL through the use of Hashtags.
Instagram is very hashtag-centric, and I want to explain a couple quick ways to help you make your Instagram platform work better and use it smarter all through the use of these quirky little sentences call hashtags.
Most importantly… Have Fun!
Challenge yourself to engage your soon-to-be rapid fans by interacting with Instagram’s themes (#followfriday) and memes (#TBT or #throwbackthursday) while “newsjacking.”
That is taking a hot news story and making it relevant to your brand in a fun way.
Just log on and do some searching. Take 5 minutes and plug in a few relevant words. See what pops up. Start getting inspiration from others in your niche. What tags do they use? How many? How relevant? How often? Which are most commented on by their followers?
As always I’m here to help: follow me on Instagram @karenyankovich where you can comment, get ideas, ask for help. Share with me your favorite hashtag for your business and I’ll promote it in one of my posts!