112 – Pivoting Your Business Amid COVID-19

by | Mar 23, 2020 | Podcasts

We’re experiencing an unprecedented time as the Coronavirus (COVID-19) stops the world in its tracks. It’s important that you know how to pivot your business during this season.

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how you can pivot your business amid the pandemic.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

We’re living in an unprecedented time in our modern world as the Coronavirus stops the world in its tracks. During this season of life, it’s important you pivot your business, even if it’s not forever. What are some of the changes you should make? Glad you asked!

Your Responsibility

As your visibility grows, your responsibility grows. The more people that work with you, follow your program, listen to your podcast, read your blog, or follow you on social media, the greater responsibility you have to guide them through this time. You might not know it, but a lot of people who work with you or follow you look up to you… you might not even know them!

Instead of being flippant about the events around us, model what should be done for the greater good. Wash your hands, stay home as much as possible, and stay safe. Even if you’re not in the high-risk category if you catch the COVID-19 virus, there are others who are. You don’t want to be responsible for spreading the virus to them.

Check Your LinkedIn Profile

During this time as more people are working from home, you gain more networking opportunities. Instead of walking around the office during a break, people instead might be networking online.

Is your LinkedIn profile an accurate representation of who you are? Does it express to others how you’re here to support them? As you shift your focus on how your business can be there for others amid mass quarantine, so should your LinkedIn profile.

Remember, your profile doesn’t have to stay changed forever. Once the world returns to normal, so can your profile.

Focus on Supporting Your Current Tribe

Growing your network and client base is important and invaluable, but it’s easy to forget about the network and clients you already have. Instead of putting most of your focus on making new connections, find new ways to support your current network connections and clients. Often, they can be our biggest assets.

Learning to adapt to the COVID-19 pandemic can be difficult, but we’ll make it through this unprecedented time together.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/112
  • A recap of Podfest (2:33)
  • Introducing this episode’s topic (6:59)
  • Things need to shift amid COVID-19 (9:54)
  • Your responsibility during the pandemic (10:28)
  • Why you should check your LinkedIn profile (13:15)
  • Focus on how to support your current tribe (15:06)
  • Recap of the episode (18:42)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 112.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hi there. I’m your host Karen Yankovich. And this is Episode 112 of the Good Girls Get Rich Podcast, and this podcast is brought to you by Uplevel Media where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who you can’t wait to have opportunity to chat with so what we basically teach here is digital marketing with the human touch. And that actually is in that we’re gonna explore on this episode. So that’s actually kind of cool. So just so you know if you’ve listened before or if you love what you hear today. I love to hear from So make sure that you subscribe to The Good Girls Get Rich Podcast on whatever podcatcher you listen to podcasts on. And we love when you give us some feedback. So you can either leave us a review on Apple podcasts, because that helps us apps with our visibility, but it also helps us understand what’s landing with you what you love, and what so we know what to do more of right. And there’s also a link in the show notes to speakpipe, where you can leave us an audio review. And honestly, you could give us an audio message, you leave us a message on whatever you think you want us to know about. Maybe you’ve got a great topic or a great guest for us for the show. Leaving us a message on speakpipe is a great way to get that information to us. And then we can hear your voice, we can respond. It’s kind of a fun way to communicate. Also take a quick screen share of this episode on your phone and let your followers know that you’re listening to this episode. And what we’ll what I’ll do then if you tagged me, I’m @karenyankovich across all social media, if you tagged me then I can share it with you my followers, and that gets us all more visibility right? I appreciate you sharing letting the world know that you’re listening to the show. That gets me more visibility I in turn, would love to help you get more visibility as well by sharing the post that you shared. So when when right we love that, so just go to karenyankovich.com/112. You can see the blog for this page. You can see the link to speak pipe. You can see all the notes on this. We’ve actually started adding transcripts so that if you want to read the entire show, you can do that. So yeah, we’ve kind of gone all in on this. You know, to kind of start to dive into the topic of this week. I actually spent last week at Podfest Multimedia Expo, which is a which was a gigantic conference in Orlando, Florida. And it was such an amazing show and every time I go to a podcast conference, if you guys are interested in doing a podcast definitely check out the upcoming podcast conferences in your area. There’s some there’s conferences like Podfest, which are people come from all over the world to that but there’s lots of local conferences as well. So check those out. I definitely always go to the one in New Jersey, which is Indy pod con, which is coming up in September 2020. So I’m looking forward to that. But anytime I go to these podcast conferences, I really get all kinds of great new ideas for my show. So hopefully you guys will see some new things coming up in the show, as I process all of that. But I wanted to talk a little bit about my experience at Podfest, not the conference itself, because the conference itself was amazing. So there’s lots of ways you can hear all about the great things at the conference. But you know, what I teach is how to leverage relationships. So what I did for this conference, and by the way, I’m you’re going to be seeing a lot more of this for me because I loved, loved love doing this. What I did was I built a little mastermind around the conference. I brought people together Friday, the conference didn’t start till Friday night. I brought people together Friday, I might even bring them together earlier, moving forward. Just a small group of people that I then worked with personally through the conference to help them build relationships with the people. That they came to the conference to meet either whether they were the speakers, and it doesn’t have to be a podcast conference, right? It can be any conference, but really thinking about who are the people that are also at this event, that could be the people that can be the catalyst for change in your life and in your business. Right? Often we go to these conferences, and there’s such a whirlwind. We don’t even really make the time to make build relationships with the people. And I have to tell you, I, I because I built this little mastermind around it, I was so focused on my people and making sure that they had success, that I actually kind of didn’t build the relationships in some cases that I wanted to build around the conference, but you know, listen, live and learn, right? So I really loved the way doing that. Were taking a small group of people through the conference, and helping them understand who might be great guests for their shows, who shows they may want to be on as guests, right, because being a guest on other people’s shows, I could also build a lot of value into your business, who are the speakers that they want to meet? Who are the collaboration who can build great collaborations together, right? So really taking the concept that I teach in my digital courses in one on one and putting it into practice immediately at the conference, it was so much fun. It was so great. You’re totally going to see more of that, for me, actually had a suite at the conference. So I could bring my people up to the suite. We did masterminds on each morning, before the day started so that we could see how it was going, you know, and really dive in a little deeper. So really, really fun. But here’s the thing when the conference started, so this conference on Friday, and my friend Nicky Wilkes, which I will link to her website in the show notes. She actually came to this conference from the UK and one of the things we wanted to do when we were together and we had been masterminding for years and it never been in the same room together. But it was so fun to actually be in the same room with her. One of the things that we really wanted to do was put together in person workshops where we could work together. So that was really one of our goals. And on Friday and Saturday, we started talking about that. By Sunday and Monday. This is when things started to blow up with the Cronusvirus, with the COVID-19. And all of the challenges around conferences are being canceled. People were coming up to me at the conference saying, I’ve got a conference next week, their speakers are dropping right and left, do you want to speak at this conference? Ultimately, those conferences got canceled. So in that short matter of days, that pod fest was running. The world shifted on its axis for real. And, you know, I was hesitating a little bit about well, not hesitating. I wasn’t even sure what my role was in all of this. So I basically texted Nicky on Monday, and I said, we can’t be building an in person workshop in New York City in the next month. You know, people might not want even get on the subway, from uptown to downtown, right wherever we decided to hold the show. So this event so so it really shifted. In that matter of days, it really shifted some business plans that I had for my, my event, and Nikcy and I are actually putting together a virtual workshop. I will put in the show notes because you definitely want to check that out. And that’s actually what I want to talk to you about today on the show. So here’s the deal. I am not in any of the high risk categories for this virus. So I don’t want to get the virus I 100% do not want to get this virus, but I’m not too worried because I feel like if I do, I’ll be okay. Right. So I wasn’t really worried about that maybe even a little cavalier about that, as we were going through the conference. And I what I did when I went to the conference is I flew in and out of Fort Lauderdale, because I’ve My family has a condo in Fort Lauderdale, and then I went up to Orlando for the show, took a train back to Fort Lauderdale on Monday. Again, being really careful. We had tons of hand sanitizer and soap and, you know, we were really cautious about the events we were holding at the conference. But again, a little Cavalier personally thinking not really worried about it, I’ll be fine. And on the train, I’m sitting next to this woman who was a real talker, right, which was which was fun. I had four hours to chat with her. And this is a woman that was older than me. She was in her mid 70s and she was traveling south in Florida for chemo treatments. She had a very weak immune system. And that was a slap in the face to me, because I sat there the whole time thinking, How arrogant of me to think that I was that my responsibility here ended with me. Right now I was just at a conference with 2000 people. And again, I took really good care of myself. I wasn’t worried that I was passing the virus. But, I mean, I was of course I was, I mean, I shouldn’t say I wasn’t I’m always worried about that now, like, I don’t know, I don’t know, you know, what my risk my what my exposure was to it. So it was a real eye opener to me, and made me stop to really think what is my responsibility around this, not only as a human right, as a human being that that cares about my fellow human beings, but also as a business owner, right? As somebody that supports businesses around there, what is my responsibility here? So do you can you relate to that like art and it’s so funny because I almost didn’t do the show because things are changing so quickly. Around To this virus that I by the time the show goes live, I have no idea what to even expect. Maybe it’ll be over, maybe there’ll be no scare whatsoever. Maybe life will have completely changed, I don’t know. But I decided to do the show anyway, because I think that it’s going to be helpful either way, moving forward, just the wake up call that I got around what this, this pandemic meant to me personally and my, my personal responsibility to the people in my life. Listen, I was traveling to Fort Lauderdale to spend time with my parents that are in their 80s. So not only was I worried about the risk that I would bring to this woman that I didn’t know, I was worried about the risk that I was bringing home to my parents, right? So maybe you can relate to that, like maybe you can relate to, you know, not really knowing what your responsibility is. So over the past couple days, I’ve run a couple of group coaching programs, and I did some brainstorming with my clients around this, because there’s a couple of things that I think needs to shift. And there’s things I’m shifting in my business like Nicky and I are Already shifted the fact that we’re talking about doing an in person workshop in the spring to doing something virtual, right. But there’s other things that I need to shift. And I’m going to talk a little bit about these things individually. But what I want to, I want to just kind of go through this with you and give you some ideas what your role may or may not be in relation to what’s happening in the world right now. So the first thing I want to talk about, and I’ve talked about this before, and I really believe this from the bottom of my heart, is as your visibility grows, as your visibility grows, as in with digital marketing, as your network grows on LinkedIn, as your Twitter followers grow, your Instagram followers grow, as your visibility grows, your responsibility grows. And we see this right. We often think, you know, some of us don’t realize, as digital marketers that we have the same responsibility that maybe pro sports athletes have to the little kids that look up to them, right. So while it’s not the same thing, right, if you can, you can see the correlation that I’m making, as your visit. Ability grows, people are watching what you do. And they’re watching how you behave in your business in your life. And they look up to you as a role model. And I, you know, I don’t always think about that. As a matter of fact, some of my friends that read this conference, were pointing out some things to me that I had never really seen before. As two people at the conference that were were coming to me for advice, I didn’t really pay attention to the fact that they were looking up to me as a business role model. I wasn’t even really, I never really even saw that before, until the people closest to me pointed it out to me. So that’s what I’m talking about here. So as you move forward, in whatever moving forward looks like in your business in the spring of 2020. Or even if you’re listening to this in the spring of 2021. And you’re looking, hopefully looking back at this time thinking, Oh my gosh, that was such a crazy time. I’m so glad it ended so quickly. That’s what I’m hoping we’re talking about a year from now and that’s that’s what I’m sticking with. But while we’re in the meat in the meat of it, while we’re in the heart of it, people are Looking to you to see how you’re handling it, and what your role is around this, you know, maybe you’re an Instagram influencer, maybe again, you’re just building out your LinkedIn network. And you’re putting out content. You’re putting out blogs, like you’re putting out a podcast, right? Whatever you do, you have responsibility. So the first thing you really need to do is think about it. I actually saw somebody post something that said, you know, imagine your content in your social media feed, whether it’s your LinkedIn feed, right, and there’s a post about COVID-19. And then there’s your posts. And then there’s another post about COVID-19. What is your post look like? In the middle of that? Do you is that the image you want to portray? Are you I’m not saying that we all have to completely change our messaging. But we have to understand that the visibility that we have is reaching people alongside all kinds of other kinds of content. And do you feel comfortable with the with the content you’re putting out there as it sits in that feed? With all of the other content that’s out there about all these other topics, is that comfortable to you. So with visibility comes responsibility, you have a responsibility to check the kinds of content that you’re putting out on LinkedIn and other platforms and make sure that it is in line with how you want to be perceived. The second thing I really want you to do, again, around this, but also possibly around, you know, moving forward again, people listen to my shows, years later, I want you to go back and look at your LinkedIn profile, and highlight the fact if you do offer virtual services highlight that. If you don’t offer virtual services, maybe you want to think about that. Right? I think that we don’t often look at that. And when, again, when I was having these, these group calls with my people in my private programs, we were really looking at their LinkedIn profiles and saying, like, even me, I talked about the fact that I’ve digital programs, but I don’t really highlight the fact that they can be done from anywhere that they’re virtual. So if you’re maybe working from home from home for a few weeks, like I, one of my kids works for Amazon. He’s working from home for three weeks. Not that that means he’s not going to work, right. But maybe it’s going to shift the way you work. Maybe he’s going to spend more time networking on LinkedIn versus walking around his office, right? So does your LinkedIn profile position you not only as a leader in your industry, but as a leader in your industry that can help your clients whether or not they meet with you in person, okay, so take a look at your LinkedIn profile. And see maybe if you can infuse some more of that into your profile. So in these few hopefully days, maybe weeks, maybe hopefully not months or years, you are still not only supporting yourself and your family, with your income because your business is continuing to thrive. I think we’re the lucky ones those of us that that have online businesses, right but also that your that the people that you support, know that you’re still able to support them even if they are not comfortable leaving their house. Okay, so make sure sure that you go back to your LinkedIn profile, and maybe some of your other social media platforms, and make sure you’re highlighting that. And then the last thing I wanted to just mention to you is that I want you to really focus on your current tribe. And I know that a lot of times we use LinkedIn to build new relationships to build new clients. I love that. But for this moment in time, and maybe you do this, you know, moving forward as well focus on your current tribe, who are you currently working with? That might be struggling as a result of the changes in this, maybe they’ve lost their job? Maybe they’re, they’re worried about losing their job, maybe, you know, maybe you do energy work, and you can help them manage your energy as their, you know, maybe loved ones are dealing with this challenge. I don’t not sure what that looks like for you, right? There’s a million different ways that this could be happening. But I want you to focus on your current tribe and think about what do they need from you now? Okay, that is probably also going to get you new business, as I again as I was going through this with my current client In my programs out there were some of them that were really were already having people reach out to them about things. You know, people that they had offered these virtual services to before they’re now coming to them going, you know what, I need to do this now, right? We need to hustle with this now. I have clients that focus on HR, right HR departments are struggling with how do I manage these people that are home? Right. So maybe that’s not always her focus. But that’s a tiny bit of what she does. How about if she refocuses the work she’s doing reaches out to her current clients and saying, this might be something you’re struggling with just so you know, I can help you with this. I have another client and hopefully you guys are listening and you recognize themselves because I’m so impressed with the way you’ve been creating these, this, these reaching out to your current clients with this stuff that works with students in education. And now in the US. We’ve got a lot of students that are now being told college students have been working for they have to finish their semesters from home. What does that mean for the parents that now have to manage these kids being home, these kids have no idea how to, you know, finish up these courses, virtually They’ve just never had to do that before. So I want you to focus kind of go back, maybe even go back to your PayPal account or go back to your stripe account and go back through your client list and see what clients you’ve worked with over the past year, two years, three years, that might be time to reach back out to them and say, I was thinking about you, as I was watching the news about this and wondering how you’re making out with this, can I support you, because I know I can support you virtually these are the ways that I can do this. Not only you know, I want you to do this from and the reason one of the reasons I struggled with this was because I wanted to make sure that it was truly coming from a place of support, and and responsibility, right? You if you can help these people, it’s your responsibility to reach out to them and tell them that, yes, it’s also going to help keep your business afloat and that that hopefully will satisfy your responsibility to your life and your family and the people in your world. Right. But there’s probably a lot of people that you can help right now that you’re not even thinking about. So All of the business plans you had for 2020, I want you to kind of pause that for a second and go back through, you know, the kinds of services you do the kinds of things that are happening happening in the world. And think about, what is it that where’s my responsibility? What can I do to help people that are struggling? Whether they are now working from home for the first time, and they’ve no idea how to keep focused? Right? Or maybe their kids are home? Or maybe they’re quarantined? Right? How can it is there a way that you can support them so that they can have better success with this so that they can ride this out in a more successful way? And then are you making it really clear to them and your LinkedIn profile how you do that? So let me just recap this a little bit, reminding you a little bit that with visibility comes responsibility. Right. As your visibility grows, people are looking to you to see how they’re looking to you to see how you’re handling your business. Throughout this change of circumstances in the world. That is hopefully temporary. You need to know Know that and you need to focus on that you need to pay attention to that, whether or not you see it because very often, the people that are looking up to us, we don’t even know that, right? I don’t know who’s listening to this podcast right now. But I know that I have a very sponsibility to them, even if I don’t know who they are. The second thing is, make sure go through your website, go through your LinkedIn profile, make sure you’re highlighting the virtual services you have, make sure you’re highlighting the services that will be of most support to people struggling through this challenge. And if you’re listening to this a year from now, there’s going to be other challenges, right? So do the same thing. The content that I’m giving you in this podcast, hopefully is relevant to other changes that might happen in your world, in your business in your life, right. And then the third thing is, don’t always be going out looking for new business. Remember that sometimes your best customers are the people that have invested in you before. Think about them. Think about what they might be struggling through with through this period of time and how you can help them focus on your current tribe focus on what They need from you now and offer to them reach out to them offer a hand. You know, you probably I mean, I don’t know about you, but I know I’m working on ways that I can do that in a way that I can feel like I’m contributing to the support, right? Like, you know, co pays are being waived, and I have to still be in integrity with the clients that have paid me and have paid me well, but I think I also can create a package that supports people on a different like an almost like an emergency level, right? So think about your current tribe, go back through them, see what is your date that you can offer to them, and reach out to them? Because I think that they’re gonna appreciate it. They’re gonna appreciate it. And that is, I think what our responsibility is right now to see what it is we offer to the world. And what can we do to offer to the people that have invested in us that are in our world? What can we do to help make them have a successful transition through this crazy time on planet Earth? Here’s the deal in all businesses, there are seasons in your business, and pivoting in the world we live in regardless of what’s going on with, you know, with this pandemic pivoting, when you can pivot with your business, that’s where you’re going to have the most success. This might be a time in your business that you need to make a pivot, your LinkedIn profile is not set in stone, you can change it as your life changes as the seasons of your business change, you can update your profile and make some changes to it. And then change it back. Right? Like make like make a copy of it, like do a screenshot of it or copy and paste it or something so you can see where it is. You can change it back later. But for this moment in time, position yourself where you can best serve the world and best serve your clients. Change your LinkedIn profile to showcase that and get it in front of people. You know, we talk a little bit about success is a pebble with a ripple effect. Right you are that pebble so the ripple effect that you might be making by making these little changes and pivots in your business. That ripple effect is what is going to support the world. I’m here cheering you on, you know, a rising tide lifts all boats and I’m Helping you rise. I want you to be helping the people that you support rise in whatever way that looks like for you. I’m here to support you with that. Remember that I have a free Facebook group, we can chat about that there Karen Yankovich comm slash Facebook group, get you into that group, you can see that in the show notes as well. Let’s lift each other up, join the Facebook group. I’m happy to brainstorm with you there to find out what that what that role might be for you. I love to brainstorm these kinds of things. Remember, help me help you more often. And I will be able to help you if you share this podcast. If you take a quick screenshot of it, share it with your social media and tag me and then I can share it with my audience and I can help you that little pebble that you are making that bigger ripple effect. The bottom line is I’m here to support you. I want this to be simple for you. Let’s create our simple plans together. Be healthy, be safe, wash your hands. I’ll see you back here next week for the Good Girls Get Rich Podcast.

098 – The One Secret to Standing Out From Your Competition

by | Nov 18, 2019 | Podcasts, Uncategorized

 

The online world we live in these days seems to get more and more saturated with people in our respective fields… however, there is one secret to standing out from your competition and that’s what I’m telling you here today.

​

 

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen share the one secret to standing out from your competition on LinkedIn and making exponentially more profit in your business. It’s simple, it’s quick, and will instantly set you apart from your competition on LinkedIn.

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

About the Episode:

 

Many people think of LinkedIn as their digital resume, but we don’t look at it that way here. However, the more I coach clients and especially after running my first free LinkedIn Profile Challenge in a few years, it has become more and more clear that one thing stays consistent… people love talking about themselves!

 

Which is great! But at the end of the day, I have to tell you a harsh truth… 

 

People don’t care about you. They care about how you can help them. 

 

Which is why I’m here to tell you the one sure fire way to jumpstart your business and the one secret to standing out from your competition on LinkedIn, and that is this one, simple question you need to ask yourself…

 

So that… what?

 

Instead of telling people your digital resume on LinkedIn, we’re diving deeper here and I want YOU to tell people who you are, and what you do, so that ____. 

 

Tell people exactly what they can get from you and exactly how you can contribute to their lives!

 

For example…

 

“I’m a financial planner”

 

Vs.

 

“I’m a financial planner helping women over 50 structure their finances so that they can retire by the time they’re 65”

 

You see how different that is?? People want to buy into abundance, and who do you think they’ll buy into? 

 

When writing your LinkedIn profile, you need to think of those things that give your exact target audience a reason to buy into YOU.

 

Here’s how you can start…

 

Use the “so that” technique everywhere on your LinkedIn profile

 

Think about the one project here you are attempting to sell or have people buy into and start applying it everywhere! Start playing with this technique everywhere and you will begin to see what you can shift in your messaging. 

 

Do the “warm feet” test

 

I once heard someone say “people don’t buy socks, they buy warm feet.” 

 

How true is that?? There is a reason behind why someone buys something and that’s the one secret you need to stand out from your competition and the exact messaging you need to have on your LinkedIn profile 

 

Once you’ve started to apply this technique, take a look back at your linkedin profile. Look at every section, whether it’s your headline or about or previous experience and see if it passes the ‘warm feet’ test, aka, is it telling you what you’re buying into? 

 

Does it reflect what you’re selling, or who you’re trying to attract? Does it make people feel like you can help them achieve something greater to where they do want to buy into you? Start looking at all these sections and you don’t need to go SO in depth with this, but start analyzing and reflecting on if they pass the warm feet test and it’ll start to become easier and more clear as you rewrite your profile. 

 

Start applying this to a specific place of marketing 

 

Think about the one thing you want to make live or the one thing you want to offer with everyone. Start using the “so that” technique to all of your marketing for that one specific product. 

 

Use it in your email headers, email copy, social media posts, website copy, you name it! Once you have this technique down on your LinkedIn profile, it makes it much easier to expand into all areas of your marketing.

 

We’re not flipping EVERYTHING upside down, we’re not marie condoing your entire business, we’re only focusing on the main piece of your business, and once you’ve claimed success into this, you can spread this abundance to every other thing you do.

 

Having trouble coming up with your “so that”? Not a problem! I created a FREE worksheet to help you get to the root of your business and help you unveil the one secret to standing out from your competition. 

 

CLICK TO DOWNLOAD THE FREE SO THAT WORKSHEET

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/098
  • Intro to today’s episode (1:57)
  • Best findings from our recent LinkedIn Profile Challenge (4:11)
  • Examples of why people want to connect with you (5:05)
  • The first thing to think of when building your “why” (8:28)
  • Start thinking of the “warm feet” test (10:05)
  • How to apply everything mentioned with your areas of marketing (10:46)
  • Recapping all of these techniques to come together for your life (12:05)
  • The FREE download of the “so that” technique workshop we created (13:13)

 

Resources Mentioned In This Episode:

Help Us Spread The Word!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 98

Unknown Speaker 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hi there. I’m Karen Yankovich. And this is Episode 98 of the good girls get rich podcast brought to you by up level media, where we teach simple relationship and a heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who you can’t wait to have the opportunity to chat with. We teach digital marketing with the human touch. And if you’ve listened before, or if you love what you hear today, I would love to hear from you.

So take a quick screenshot of this, wherever you’re listening to this episode, and share it on social media and let me know what you’re thinking about this episode or the show in general. Make sure you tag me, you can use the hashtag good girls get rich so I can share it with my audience. This is how we lift each other up. And my goal is to help more women get more visibility and make more money, so they can make a bigger impact in the world. So I would love the opportunity to share your thoughts about my content with my audience to get you more visibility.

Of course, we love your ratings and reviews on wherever you listen to this show Apple podcasts, wherever. So that is how we all get more visibility as well because we share those as well with our audience. And in the show notes, we have a link for speak pipe where you can leave us audio reviews. And we love those because it’s so fun when I get an email that says you have a new audio review, because then I get to hear your voice and feel your heart and share that with my audience. That’s fun to just go to KarenYankovich.com/098 to see the blog for this page, and you can see the link to speak pipe right there.

So at the time that I’m recording this, we’re coming on off of the very first LinkedIn profile challenge that we’ve run, it was a week long challenge that we ran in October, November 2019. So if you’re listening to this later, maybe we’ve run it again by then who knows. But it was so much fun. It was so much fun. We learned a ton about how to do how to do a better job on the things we’re doing. We ran into some crazy technology challenges, which maybe, who knows, can we blame Mercury Retrograde for that? I know there’s a lot of people that would never have done what I did during Mercury Retrograde so maybe that was a lesson we learned to who knows.

But one of the things that I realized and I get why you’re doing this, but one of the things that really stood out to me as we ran this challenge, and by the way, if you want to get in on the next challenge, it’s completely free. Just go to LinkedIn profile challenge. com, you can get on the waitlist. But if one of the things that I really that I learned from the people that were in the challenge, and we had tons of people in the challenge with tons of success stories and tons of tons of amazing improvements to their LinkedIn profile, was it everybody wants to talk about themselves.

And I get that it’s LinkedIn. Right? We look at it kind of almost like our digital resume, which I do not agree with. But I get why you think it’s that way a lot of people do. And in your resume, you tell everybody about you all the things you’ve learned all the places, you’ve worked all the education you have, you, you, you, you, you writer, me, me, me, me, me. But at the end of the day, nobody really cares about you. Right? They care about what you can do for them, especially around LinkedIn. And I like to say that your resume is who you used to be.

And your LinkedIn profile is who you are becoming as the person that you’re stepping into. It is the is the business and the life and the career that you’re creating for yourself. Right. And that’s the position that we want to move forward with them and we ran this challenge. We literally took people through a journey not just through their profile, but through the mindset around their profile. So that was really cool and really fun too.

So one of the challenges that I had as we ran through this challenge was to keep everyone focused on why, like what’s in it for me on the point of the person that’s reading the profile. So whether you’re looking to get new clients, whether you’re looking to get a new job, whether you’re looking to just get a promotion, or connect with amazing people or get speaking engagements, or you want to be guests on podcasts, or, you know, you want to find joint venture partners to get your message in front of a lot of people, whatever it is that you’re using LinkedIn to do.

At the end of the day, yes, it’s important that you tell people about you, but it’s more important that that when people see it, they when they say oh my gosh, I totally need to to connect with this person because you’ve hooked them. And to me, there’s two tiny little words that strike fear in the hearts of everyone that I work with privately. And that is so that because you know at the end of the day, people want to connect with you because you You help them with something? Okay. So can you see the difference? So let me just give you an example. You know, it is it let’s say you are a, I use this example a lot, you probably have heard this on this podcast before, let’s say your financial planner, and you tell me all about the great things that you do.

And you’ve all the licenses that you have in the letters after your name and how many years you’ve been doing this, you and a million other people do that. Right? So So why do I care? Right? Why do I care? So if you’re telling me in your LinkedIn profile, that I’m a financial planner, that help women over 50 create enough wealth to retire at 60? Now, I’m paying attention, right? If you’re just saying, I’m a financial planner, I’m thinking okay, so what so that what, so that I can help women? Great, great. You’re getting there. Why do I need help? I’m a women. I’m a woman so that what? Well, you’re a woman over 50 and you’re facing retirement, you don’t have enough money.

Okay, now I’m starting to pay more attention right? But I’m not done with you yet right? So that what I, why do you need more money so that you can retire at 60. And I can probably take this so that even further, so that when, so that you can retire at 60, so that you’re young enough to play with your grandchildren so that you can travel so that you can spend more time with the people you love. Right?

That is what we’re buying. We’re not buying a financial planner, we’re buying abundance so that I can enjoy my life in retirement. Right. So when you’re reading your LinkedIn profile, you need to be thinking about those kinds of things. Can you see the difference? Can you see the difference from the beginning of that statement to the end of that statement? Now, we’re not going to go on your LinkedIn profile and say I help you spend more time you know, travel better in your retirement. I mean, maybe you can, maybe you do and I absolutely can help you with that like that. I love that. But imagine the difference that that can make in your business.

Imagine the difference that incorporating the so that technique into everything you do in your business. Imagine the difference that could make in the changes. Again, even if you’re looking for a job, you know, okay, I know Word and Excel. All right? I don’t care about that I’m looking to hire somebody and I care that you know, we’re like, so that I can give you reports every week. Okay?

Now I’m paying attention so that you’re not stressing about your numbers, you know, so that you can spend more time doing the things you love to do. Right? And maybe it’s in my business and you’re going to say I don’t care necessarily that you know how to do spreadsheets. But if you tell me at the end of the so that, that my skills allow me to spend more time creating great ideas for for my podcast, or to get in front of more audiences I’m paying attention now. Right?

So that really behind the assistant and this skills I’m buying the so that and I’ve heard of say and I don’t know who said this, if anybody knows who said this, please let me know who this is. But I’ve heard it said and I love this as people don’t buy socks. They buy warm feet. So we want to think about that in your business. And so we’re going to talk about here today. And again, you know, I’m always tying this over to LinkedIn. Right? It starts by incorporating the so that you know the warm feet technique into your LinkedIn profile, so that people will want to build relationships with you so that you’re building the life and the business and the career of your dreams so that you can spend more time with the people you love, right?

So the first thing I want you to think about is to start to test this, use this so that technique everywhere, okay, use the so that technique everywhere, start to apply it to the copy on your website, start to apply it to email subject lines, or to apply it to the emails you write to people start to apply it everywhere and not from a you know, I don’t want you I don’t want to stop you in your fields. I can’t send this email because I haven’t done this yet. But I want you to start playing with this right it’s really right now it’s just about playing with it. Applying this everywhere. Apply. So that technique to, to all the things you’re doing in your business in the next week, and see what you can shift, okay, see what you can shift in the messaging. Of course, I want you to also apply to your LinkedIn profile, apply to your headline if you’re part of the LinkedIn profile challenge that we’ve done some of this work already.

And again, if you want to do the the challenge of this, again, we’re gonna incorporate even more of this, because I realized in the first round that that I need to incorporate more of this based on some of the like, when we were in the heart of it, it was hard to see what people were needing, you know, overall, but now that we’re looking back at it, that’s why I want to do this episode to get you thinking more about that because I don’t think we saw enough of that in the profiles that were happening in the challenge.

So start to just play with this make this fun, don’t make this a job. Start to play with it and keep going. Like pretend I am at your back going so that was so that was so that was so that what Okay, start to play with this not in a I don’t want you to stress about this and like I’d have to rewrite your whole website, but I will I want you to start to apply it to things that you’re doing now. And just again, have some fun with this.

And then the second thing I want you to do is like take a look at your LinkedIn profile. And maybe we’ll just start with your LinkedIn headline and see if it passes the warm feet test. Right? Are you selling socks? Are you selling warm feet, look at your LinkedIn profile, just broadly, maybe just start with the headline and see if you can incorporate some warm feet into that profile.

Okay, just again, don’t rip the whole thing apart. Don’t start all over again to see where you can infuse warm feet using the so that technique into your LinkedIn profile. And then once you’ve done that, you know if you’re listening to this podcast that I know that you’re interested in LinkedIn marketing and you I know that you can you know how to benefit from relationship based marketing. Start to apply it right the first you started to test and you’re like Hon, this is kind of fun. How can I incorporate it?

The second thing I want you to do with Go to your LinkedIn profile and see if it passes the warm feet test. And if it doesn’t start to incorporate warm feed into that. And the third thing I want you to do is start to incorporate it into the rest of your marketing. You’ve done some testing with this, right? So the testing should be shaking out maybe some areas you want to look at first, right and not your whole website. But maybe it’s a maybe you look at what you’re going to be promoting in the next three months. Right? That’s all you need to look at right now.

So this is not I don’t want you to rip everything apart. Just baby step. This is we’re not Marie Kondo in your whole website. We’re not taking everything out of your closets. We’re just looking at one closet, right? One program that you’re maybe you’re going to be talking about in the next three months, maybe it’s even something you’re going to sell if you’re looking listening to this live, you know, or you know, when it goes live in the fall of 2019 what’s happening between now and the end of the year for you and what can you you know, dig deeper with this. So that technique into that piece of your marketing okay. Then just start to use this technique everywhere you go.

So let me just recap that for a second, I want you to, to you to test start to play with so that in some of the different things you’re doing in the next week, then going over to your LinkedIn profile and see if it passes the warm feet test, if not starting to use the so that technique to get you closer to warm feet and a more away from, you know, buying socks, and then apply it start to apply it to a specific place in your marketing. And this is where you can start to shift this because if you’re building relationships, here’s my so that right?

If you’re building if you’re using LinkedIn to build relationships, and your profile is compelling, and it talks about warm feet, and it, it uses this so that technique and you dive and you’re diving deeper into that and you’re hooking people into wanting to talk to you, if the next thing you’re talking to them about is this offer that you’re going to be doing in the next three months. I want that to also be a Giving them warm feet, right. And that’s how we very quickly start to use LinkedIn, not just to build our networks, but to build our bank accounts.

Okay, so we’ve got a worksheet for you to help make this simple, is the so that technique workshop, you can just go to Karenyankovich.com/098download to get that worksheet. And we take you step by step through applying the so that technique to one specific thing, we give you an example of it, and then we give you the blank so that you can apply it and you can print it and use it as many times as you want.

It’s available PDF, I mean, it’s really a fun, it’s really a fun worksheet, you’re totally going to want to grab this and again you get it either on the blog page for this which is Karenyankovich.com/098 or at Karenyankovich.com/098download and start to apply this so that technique using we make it simple for you using this worksheet, and then come on over to my LinkedIn tips Facebook group and share your worksheet with us.

Again, the link is All over the place here, but it’s Karen yankovich.com slash Facebook group. And it’s a Facebook group that teaches LinkedIn tips. And let’s see if I can, let’s see if you can pass the so that test, or let’s see if you can stump me. Let’s see if you come to that group share your worksheet and let’s see if I can, I can poke you and get a little deeper on the so that with the so that technique, so that you can make more money in your business. Okay. This, again, is work that’s done up front and needs to be looked at on occasion. And then you just incorporate the simple systems into your world. You know that I want to support you with this.

That’s why I do this podcast. So remember, just come on over to the Facebook group that we teach LinkedIn tips. I’m in there all the time. It is a free Facebook group. I’d love to have you in there. I can’t wait to see how you do if you can stump me if you can get all the way to the end of the show. That’s right in that Facebook group, and it’s Karen yankovich.com slash Facebook group to get in that I can’t Wait for you to, I can’t wait to see what you’ve got going.

And don’t forget, if you can help me out a little bit, take a quick screenshot of this episode on your phone or your iPad or wherever you’re listening to this, share it on social media, and then I will do everything I can to get you more visibility. And we’re known to give little gifts if we can figure out where to mail them in the actual us mail for people that have done that. So I would love to send one to you. So I’d love to see that. Tell me what you think about this episode on social media and in the reviews. And the bottom line is I really want this to be simple for you. Let me help you. Let this be simple.

094 – LinkedIn for Women: Owning What Makes You Great!

by | Oct 21, 2019 | Podcasts

Some women feel like LinkedIn may not be for them, however LinkedIn is crucial when it comes to owning what makes you great! Learn the best tips on how to use LinkedIn as women to own what you’re great at. 

 

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen goes into a deep dive on what it means to be a successful woman in business and how to use LinkedIn to own what makes you great as a woman in business. 

 

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

About the Episode:

 

Today’s episode holds quite the special place in my heart! I recently came back from attending and speaking at the She Podcasts Live conference and… WOW! I felt supported and lifted up everywhere I went at the She Podcasts conference because women were being advocates for other women!

 

When you start owning what you’re good at, that’s where abundance begins in your business, however us as women tend to struggle with that. Imposter syndrome creeps in and we tend to downplay our achievements. 

 

My whole business is targeted towards women (and men, but I’m talking to the ladies here!) owning what you’re good at and positioning yourself in the best way possible on LinkedIn, so that is what I wanted to focus on today.

 

In order to use LinkedIn as women, here are 3 key things we need to start doing to step into our power and owning what makes you great:

 

Advocate For Yourself

 

Many of us spend our days advocating for others. Whether you’re a manager advocating for your employees, a mother advocating for your kids, there are many ways that us as women give credit to everyone else, but ourselves!

 

In order to own our power, we have to recognize what that is and own it! This is where LinkedIn comes into play. Create a profile that positions your like a rockstar and you’re instantly advocating for yourself!

 

Not quite sure how to do that? Join my free LinkedIn Profile Challenge coming up and I’ll take you through each step on how to own what makes you great! 

 

Together We Are Stronger

 

It’s SO important to surround yourself with the people who lift you up and make you better. It was evident at the She Podcasts conference that women WANT to support other women! 

 

Since we’re already advocates for each other, we need to keep these women in our lives and continue to nurture those relationships because we are stronger together as women.

 

Continuing to support other women is already included in your daily LinkedIn routine. If you don’t have one already, check out this blog here to learn more. 

 

Be More Comfortable with Being Seen and Heard

 

A part of stepping into what you’re good at and owning what makes you great, means you need to be comfortable being seen and heard. As women, we’re sometimes a bit hesitant to put ourselves out there, which is why we’re not typically seen and heard in the first place!

 

As your LinkedIn profile becomes solidified and your growth in business starts to explode, this means you have to be comfortable with your own voice. More people will be looking to you as a source for what you’re good at, so get ready to be comfortable with the fact that this is a mental shift you will be faced with in the time to come when building your ideal life.

 

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/094
  • Intro to today’s episode (4:08)
  • Karens experience at the She Podcasts conference (4:18)
  • What and who inspired Karen to create her business (11:33)
  • Importance of owning what you do (11:58)
  • Intro to why women feel why LinkedIn isn’t for them (14:30)
  • Imagining the perfect life for yourself (16:00)
  • How to advocate for yourself (18:11)
  • Why we’re stronger together (21:44)
  • Be more comfortable with being seen and heard (25:24)
  • Importance of wrapping all 3 of these points into your world (33:25)

 

Resources Mentioned In This Episode:

 

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

 

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

 

Ways to Subscribe to Good Girls Get Rich:

 

Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich podcast episode 94

 

Unknown Speaker 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

 

Karen Yankovich 0:23
Hello, I’m your host Karen Yankovich. And this is Episode 94 of the good girls get rich podcast and this podcast is brought to you by up leveling media. This is where we teach simple and relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people. No throwing a lot of spaghetti at the wall here no spamming your network. I want you to be consistently talking to people who you can’t wait to have an opportunity to chat with. And this week’s show is really going to dive into that, particularly as it relates to us women.

 

So I’m so excited to dive into this because, you know, I’ve been teaching digital marketing for a bunch of years now. And I like to refer to the work that I do on LinkedIn is digital marketing with the human touch, I think that we’re starting to see overwhelm in, you know, Facebook and Twitter and Instagram. I really love those platforms still, and I use them, but I use them a lot differently than I’ve used them before. And I use them a lot differently in my business that I’ve used and I’ve used them before, you know, I just I there’s a Facebook group that I belong to, that recently just check is taking their entire forum off Facebook, because so many of their members are just don’t want to be dependent on Facebook, right? So I’m not saying don’t use Facebook or Twitter or Instagram to market your business.

 

I absolutely am not saying that at all. I’m saying that we’re losing the human touch there. And I really love to talk about how we can build that back in with relationships, especially on women that are not really looking for the left brained strategy way to do this, they’re just looking to talk to people that they love to talk to about things they love to talk about. So if that’s you, you definitely want to listen to this show.

 

If you’ve listened before, or if you love what you hear today, I love to hear from you. So make sure that you’re subscribing to this show and Apple podcasts or wherever you’re listening. And you know, leave us a review you can either email that to me all the links are here or send it to info@KarenYankovich.com. Or leave a review in the pod catcher of your choice because it helps me understand what is resonating with you.

 

And if you leave us a review I get to showcase your your review on upcoming episode. You know we all you also can leave a review on speak pipe which means that you can talk to me I love to hear your voice. Go to KarenYankovich.com/speakpipe or go in the Notes for this episode, you’ll see a link for that.

 

Again, I want to I want to be speaking to you and sometimes Like this is a one way conversation, right? I’m speaking to you through my microphone, I want to hear back from you, that helps make this more conversational, and makes it I think more valuable to you when I hear what’s resonating with you. Also, I’d love for you to share this episode on social media, take a screenshot of it, use the hashtag good girls get rich, tag me, I’ll be sure to share your posts with my audience. And that’s how we get more visibility.

 

I’m @KarenYankovich across all social media. And and we’ve started to you know, we’ve started to incorporate more ways to consume this show, meaning or the message in the show. So if you go to KarenYankovich.com/094. You’ll see the blog for this page. So we were in addition to show notes, we’ve also started to include a blog so it’s easier to read if you just don’t have time to listen to this half hour episode. You’ll also see this is a button a button there and you can expand it and read the entire transcript. So if you have you know, friends or colleagues that are disabled, and they want the whole Transcript we’re including that as well. So there’s anything more that we can do to help this make this more accessible to you. I’m listening, I’d love to hear from you.

 

So this show I kind of fast track this show because I spent last weekend and actually almost a whole week in Atlanta, Georgia last week at the she podcast conference. And this is a conference you guys are linked to the show notes. We I interviewed Jessica cub from in and Elsie Escobar, in a previous episode of this podcast, and we talked about the she podcast conference, we’ve talked about the need for a conference where women felt like they were being heard and supported. And you know, I’ve been to other podcast conferences and I definitely felt heard and supported.

 

But Holy moly, not the way I was heard and supported. She podcasts. And just a quick recap. When Justin LC been running a community for women podcasters for a couple years now called the sheep podcast, it’s a Facebook group. And you can join that if you’re a woman podcast or interested in being a podcaster and They asked about maybe six months ago, they asked like maybe March.

 

So this is maybe six or eight months ago, they asked if any woman was interested in them holding a live event. And what they basically said was okay, you guys are telling us you want to live event, put your money where your mouth in the mouth is, they hosted a Kickstarter. And they said, if we can get $25,000 in this Kickstarter, we’ve got enough money to run this event. And they, you know, whatever it was in three weeks, four weeks, whatever the time you have for Kickstarter is and with Kickstarter, the issue is if you don’t fund it, you don’t get the money. So it was like kind of make or break for them. Well, not only did they fund it and meet their $25,000 goal, they doubled it in the time, their their fundraising time, they doubled it to $50,000. That’s how much demand there is for women’s conference.

 

Now, this is not you know, I struggle with this a little bit because it’s not excluding men. It’s making women feel more included. And, and because often at some of these conferences and even in life in general, and you’ll hear about Next week, I’m interviewing Heather Hansen. Oh my gosh, Episode 95, you’re going to love this one. Because we talk a little bit about how, you know, we’ve got to be our own advocates because we are not being heard.

 

So sometimes we need to learn that, you know, these are not necessarily skills we were born with, or that or that we learned as we were growing up, least not me. I mean, I grew up, you know, I’m in my 50s. So I grew up in the 60s and 70s. And, you know, women were not advocating for themselves, then we’re maybe it was starting to become the bra burning years.

 

But, you know, that really wasn’t being advocates for for intelligence and strength and asking for a seat at the board room or frankly, a seat, you know, at the highest levels of government. It was it so so now we’re there, right? We are seeing the value that women bring to this world. So going back to the sheet podcast conference, I really didn’t know what to expect. I was excited to be there because I just knew so many people there. And as a speaker, I speak at a lot of conferences and if you go to Karen Yankovich calm events, you can see some of the conferences I have coming up. But often I don’t know a lot of people at the conferences, right if they bring me in to speak, I don’t always know a lot of people at the conference.

 

So this is a conference that I knew a lot of people at. So I knew it was going to be for me social as well as hopefully educational Plus, I was speaking so it was work. So it was really interesting, because, you know, when I saw the schedule, I was doing a talk that was called LinkedIn for podcasters. Something, you know, three ways to build your product, use LinkedIn to build your podcast audience. And when I saw the schedule, the podcast was a three day conference. And the last workshops were 3pm on Sunday, and my workshop was 3pm on Sunday.

 

So when I first saw that I was a little disappointed because I thought, Gosh, people are going to go home already, which definitely happened, but it is what it is. Somebody’s going to be lost, right? Might as well be me. But I gotta tell you, it was the perfect time for me to go because what happened was, I got to Spend the three days soaking in all of the stuff that everybody else was talking about really building relationships, listening to what other women were saying and what they needed. And really being really feeling like I was being supported and lifted up everywhere I went.

 

So because I teach LinkedIn, and I feel like LinkedIn is such an amazing place to shout that from the rooftops, it turned out to be the perfect time to do my talk. And I will actually link to this talk in the show notes because I live streamed it on my LinkedIn page, my Facebook page, and Twitter and YouTube. So I’ll link to it in the show notes. So you can watch the talk if you want. Because what it allowed me to do is walk into that room at the end of the conference and say, all right, you know, how’s everybody feeling here? You’ve just had a few days where I don’t know about you guys, but I’m feeling pretty empowered, and pretty. I’m feeling like I really understand the power that my voice could have, but I know what happened. I know that it’s very easy to go home tomorrow, and get back to doing the day, right?

 

And not remembering all of the amazing how quickly can slide away. And I don’t want that to happen for anybody here. So how we can continue this conversation, how we can continue to show up as a leader, as a woman with a voice that that deserves to be heard, because when our voices are heard, it changes the world. It changes the world, the people that I met at this conference, were unbelievable. The world changing women that I met it just I can I don’t even want to start listing them because I will forget somebody really important. But half of them I didn’t know they existed, right, which is crazy. But now I do and and it’s up to us as women to continue to let people know that we exist to amplify our voices beyond the conference and beyond our podcasts. And to me, LinkedIn is the place to do that.

 

So it was just a perfect time for to do that. So I was able to dive in and really You know really kind of hopefully provide a platform for people to take the next few steps and stay on that high that they are leaving the conference with stepping into the do the rest of their lives really, as the leader that their podcast is positioning them to be. So I in hindsight, it was the perfect place for my talk to be and I’m grateful that it was there and grateful for Justin LC for bringing me on to as a speaker at the conference and just grateful for all the people that I met there it was it was so amazing. And grateful to them for the all the hard work that they put into it. It was it was a whole lot of fun. I met I think I made like three new best friends and probably 10 new best friends, maybe 15 or 20. I mean, it was so fun. And I got to meet like, you know, just so many other stories, but just another quick story. Shell Hamilton who I’ve also interviewed on this podcast, shell and I have been business friends since 2012. It is know October 2019 is I’m recording this. So seven years. We were like for like seven and a half years because it was early 2012 that we met and we have talked on the phone I always say there’s no way a month has ever gone by without us talking on the phone.

 

Sometimes, you know, we’re texting a few times a day, I’ve helped her with a million things in her business she’s helped me with 10 million things in my business. And we had never met before we had never been in the same room before. That’s this crazy digital world we live in. I have this you know, great friend who I’ve never met in person. So she was at the conference I get to I got to actually hug her and spend some time with her. So that was amazing. But that’s all just you know, stories about the conference which isn’t really the goal of this, but I thought it was really important for you to hear my personal story what inspired me to do this because without people like shell in my life without people like Justin LC in my life and all of the other people that all my other friends that I that I got to spend time with at the conference and all the all my new friends and new opportunities that came up for me just, I’m still exploding. In fact, I’m still trying to catch up with my to do list from there.

 

So one of the other things that came up for me at that conference and I actually talked about it in my talk was, you know, when I first started talking about LinkedIn marketing and you know, this show is good girls get rich, right? It’s about lifting of women and letting women know that their voices deserve to be heard. And that if you know that you have a message, and when you stay in that place of, of doing what you love to do, and what you’re really good at doing, that’s where you that’s where abundance starts to come into your life, right? And when I started to teach this to you know, the people in my world I wrote an article years ago about basically said it was called something like screw the glass ceiling. And it was basically like, don’t worry about the glass ceilings like we’re creating lives for ourselves, that that don’t that were the glass ceilings are irrelevant. We don’t have to worry about them anymore. And I know that some of you listening to this still do have to deal with that. I fully recognize that. But I think the more that we grab our own power, the more that we step into a world and don’t take no for an answer and do Like, I mean, I can I don’t want to get to rambling on this. But, you know, how many times have we seen and you’ll hear more about it next week on the show with Heather Hanson articles where there was, you know, 100 top influencers who and one of them are women, right?

 

This the only way that’s going to change is if we, if we start to step into that role, so we have to I’m not I don’t want us to break the glass ceilings anymore. I want us to evaporate it. Okay. And one of the ways we do that kindness can be by ignoring it can be by creating our own successes and our own amazing lives. The morning of my talk at the she podcast conference, an article came out, oh my gosh, I can’t remember what where it was from but I can link to it in the show notes as well. And it was talking about glass floors, about how not only is a glass ceiling but now there’s glass floors. Now the CEOs which are often you know, middle aged white dudes of companies are creating jobs for their kids.

 

Right? So now, you know, their kids are never going to experience having to work in the mail rooms, right? They’re going straight up. So not only we’re dealing with glass ceilings, we’re dealing with glass floors, it gives me an absolute headache. And I just choose to ignore all of it, and take control of my destiny, and build my build a business and a life and a career that supports me. So that’s what I’m hoping to inspire that this podcast does for you. But I want to talk a little bit today, you know about ways that we can specifically I want to specifically talk to the women today, because I think that what I’m hearing in the past few years, and I heard it at this conference, which is why I wanted to do this show.

 

Women don’t think LinkedIn is for them. They’re comfortable being conversational on Facebook and Instagram and you know, Pinterest and all that and again, I am not knocking those things, but I want you I want to just tell you T=that if you give me two hours a week, two hours, just two hours of really targeted LinkedIn time, you’re going to get clients, you’re going to get media, you’re going to get attention, you’re going to make partners that are going to blow your career and your business out of the water.

 

I know it because it happens to me, and it happens to my clients every single week. But women don’t feel represented on LinkedIn, they feel like it’s very left brained and that they don’t, you know, they’re not really sure even how to position themselves. You know, I can’t even tell you how many times I heard this past week. Oh, my gosh, I haven’t looked at my LinkedIn profile in three years. Right. And I get it. I mean, I can say that about Pinterest. So I don’t expect every single person, man or woman to always be on LinkedIn, but it was it was an avalanche of that at a woman’s conference.

 

So I really, it’s it’s made me shift my perspective on my business a little bit. And you guys are going to see some changes in some of the things that I’m doing. In fact, I’m going to tell you about some of them. before we’re done here today.

 

So stay tuned to the end because there’s some pretty cool announcements coming But as a woman, I want you to just kind of like Close your eyes. And imagine that it’s a year from now. You know, it’s a year from now, and I want you to just dream. I mean, like, pretend I have a magic wand. Don’t worry about how this happens. I want you to just like, if you’re driving, don’t close your eyes. But if you’re not driving, close your eyes and just stop and spend a minute really trying to imagine the perfect life for you. And if you need to pause this and do it and then come back to it, by all means do that. Don’t forget to come back because I want to help you with the other side of this.

 

But think about you know, what does your life look like? Not necessarily what does your business look like? You know, are you stay at home mom and you want to be home at three o’clock for your kids, but you want to have five super powerful clients every month that are bringing you in 1000 or $2,000 $10,000 each, so that you’re you are contributing to your household whether you are a single mom, parent or whether you’re partnered family, you know, what is it that is your dream Do you want to be left, you know, have a laptop lifestyle, be location independent, I want you to just dream it up. Do you want to be a speaker? Do you want to never have to be a speaker? Do you want to never, you know, have to create a funnel again in your life, right? What is your dream business. And then what I want you to do is, is come back here and I want you to stay in that place. Because I am telling you when you start to become that person, and you start to feel like that person, and you start to represent yourself as that person on your LinkedIn profile and LinkedIn is where you do this.

 

You can’t do it on Facebook, you can’t do it on Instagram. You can’t do it on Twitter, at least not as effectively as you can do it on LinkedIn. What you know, what I often tell people is your LinkedIn people look at LinkedIn as a resume, but your resume is who you used to be. LinkedIn is who you are becoming.

 

So I want you to, to as you listen to the rest of this, this episode of the show, I want you to put keep yourself in the position of the person You are becoming in 2020. And I am here to give you that little push to be the person that hopefully makes you think bigger and feel supported around this.

 

So the first thing I want to talk about is advocating for ourselves. There isn’t anybody that’s going to advocate for you better than you can do it. And I know that it’s not easy for us to do that. Sometimes I know that we advocate for our kids, we advocate for our parents, we advocate, you know, for our students, those of us that are teachers, we advocate for, you know, I mean, if we’re, if you are a, if you’re a manager at a corporation, you advocate for the people that work for you, right? Who’s advocating for you? Right? You have to be the person that puts that message out there that advocates for ourselves if we’re not advocating for ourselves. Our voices are not going to be seen or heard. So we have to be advocating for ourselves.

 

And this is everyone. By the way. This episode is not just for entrepreneurs. It’s not just for, you know, six, seven, multiple six figure entrepreneurs or business professionals, this is for, you know, those of us women that work in retail, imagine if you start advocating for yourself, and you start pointing out to your supervisor or your boss, or maybe even creating a LinkedIn profile, okay, advocating for yourself saying, you know, I work at Macy’s, and I have turned around the domestic department that it’s, you know, it’s doing twice the amount of business that it was doing last year. Right? I don’t care if what you’re doing, you know, you don’t feel that, that you’re making that impact. I’m telling you that i what i hear from a lot of people is and I, this is everybody in my life, not just my business friends, not just my entrepreneur, friends. They feel like their voice isn’t heard.

 

You have to advocate for yourself, for your voice to be heard. And it doesn’t. It’s not about like, bang people over the head with it and saying, hey, hey, don’t forget Don’t forget I’ve done this. It’s about owning your power using LinkedIn to create a profile that positions you as a freaking Rock Star. And again, I know if you’re a volunteer, if you’re the president of the PTA, and you never got paid a dime in your life, you can create a LinkedIn profile that positions you like a rock star, so that at some point, maybe somebody handing you a microphone and paying you $5,000 to speak in front of a room of other presidents of the PTA.

 

Okay, so this is not just my entrepreneur, friends, this is for every woman out there that is feeling that their voice is not heard all the time. It has got to start with us. We can’t wait for other people to advocate for us. And again, I mentioned a few times next week’s show is all about this, you’re going to love that. But it starts with your LinkedIn profile. And you know, I don’t always rightly I don’t spend a lot of time writing LinkedIn profiles, people that are not looking for jobs, are not looking for clients. But I think really, we need to start doing that. We need to start doing that I am running a LinkedIn profile challenge. It’s LinkedIn profile challenge. com. everybody listening to the show needs to go to that link right now and register for it. Whether you know whether you are no matter what, where you are in your life. Because often people say to me on my LinkedIn profile is great. And then I look at it and go, Hmm, not so much. Because we think that we just tell about what we used to be, I want you to be advocating for yourself in your LinkedIn profile.

 

And this LinkedIn profile challenge is going to help you do that. So if you’ve never thought about using LinkedIn, LinkedIn profile challenge com if you use LinkedIn on a regular basis, LinkedInprofilechallenge.com, it’s completely free. And we’re going to go through it live starting October 28 2019. Not sure what’s going to happen to it after that. So you definitely want to get in live on it if you can. If you’re listening to this later, some you’ll go to that link and that link will tell you what, what the status is of the free challenge, but it will always be free in any case.

 

Okay, the second thing I want to talk about, and this was another thing that really stood out to me at the she podcast conference, and that is together we are stronger. And it’s so interesting because you know, you hear so much about Women catty backstabbing each other, right? But I haven’t experienced that. I mean, maybe I have experienced in my life I’m not gonna pretend that I haven’t experienced in my life I absolutely have. But I have learned and it is not always easy but I have learned to ignore that. And to just own my power, own it include the people in my life that support me and that are together with me and that lift me up because that creates a life and a business of my dreams.

 

Okay, so don’t so let other women support you find surround yourself with other women that support your goals. And again at this I at this LinkedIn profile challenge is going to be a Facebook community that supports this as well. We’re all in there to lift you up in this okay, I’m there My team is there. Everybody else in the challenge is there we’re going to have you know, we’re going to buddy people up so that they can support each other.

 

You will feel supported and I and if so if you’re not feeling support Or if you feeling like you need to be supported in this stepping into your, the next phase of your life. This is I’m here to help you and and I do believe that LinkedIn is the place to do that. I mean, you’re listening to the show, you know that I think that LinkedIn is what you should be using, right. But I think, you know, often when we write LinkedIn profiles, people who look at us and go, is that really me? Like, I can’t say that I’m like, Yes, that’s really you. And yes, you can say that. You’ve done all of those things. We pull out of you things that you wouldn’t have dreamed of being able to pull out of yourself. So let us help you be feel supported by the other people in your community. Find communities like the shoe podcast community, there’s lots of other women based communities that are supportive of each other.

 

And while I’m not going to say that there’s not mean girls out there, and that there’s not that backstabbers I really feel like that is going away. And maybe it’s just because I’m getting more mature in my life that I ignore them or just like again, like the glass ceilings. Just Just pretend it’s out there evaporated, and just surround yourself with the people that are stronger that are going to look at your LinkedIn profile and say, Wait, you know what, I want you to talk more about this. I think you should be, you know, you should you’re overlooking the fact that you did this for 10 years, right? Like, find people that are going to help you really shine your light.

 

Okay, and they’re out there they are out there. I mentioned shell Hamilton earlier, my friend that that I met for the first time and she’s got an amazing podcast actually interviewed her on this podcast. So we’ll link to that we’re gonna have a lot of links in the show. And her podcast is meditation minis. And she she can walk around and say, Hey, I’m Michelle Hamilton. I have a podcast and I had half a million downloads on my podcast last month, but I can write so I was walking around with her and she’d say, Hey, I’m Sheila Hamilton. And everybody of course, said what’s your podcast? She’d say your podcast and I chime in and say, and her podcast had a half a million downloads last month. Somebody said you’re like a walking PR person. But I am truly so proud of her that I joked that I want to like print out her stats and put them on my refrigerator like my kids report cards, because I am so proud and amazed by what she’s done with that. Those are the kinds of people you need to find in your life. Okay, shell, by the way, does that for me as well?

 

Okay, so you want to find those people in your life and and you want to to step into this role. And the last thing I want to talk about today, and this was also something you know, all of this stuff is stuff that that really I felt the need to talk about after the podcast conference is then the need to get comfortable or more comfortable with being seen and being heard. I you know, I remember we’re in Episode 94 of this podcast. I remember when episode one came out, I was a nervous wreck for people to hear that episode. Because I felt like what are people going to think? You know, what are you know, are people going to think, you know, Are they going to like I mean, all of my little Gremlins came up, right? Even with all of the work I do around social media, I mean, I’m starting to learn how to not really care what other people say. For the most part, I kind of always have been that way. But there’s always a part of me that does care, right?

 

When I was meeting the 700 women that have these podcasts, I was so impressed with the courage it took some of them to tell their story, and to be seen, and that does take some courage, especially if you’re in your 40s or 50s. Now or 60s or 70s. And you’ve spent your life learning how to be demure, right, learning how to not be the center of attention. And now I’ve got a freakin microphone in my hand and I’m sending out this podcast to, you know, everybody that will listen the millions of people on the planet, right. When you’re creating a visibility of LinkedIn profile, you are stepping into a place where you were You’ve got to start becoming comfortable being seen.

 

So, you know, some of some of my some of my listeners, some of the listeners that are podcasters or do do content creation. It’s something we struggle with, I definitely teach people how to do that a big part of the work that I do with people on LinkedIn is around PR. How do you get more press? How do you get more visibility for your you and your business? But for those of you that are listening, that are not looking for, necessarily, to get more visibility for to grow your business, think about what that visibility could do for your career. So let me take you back to my teachers and I’m going to use teachers as an example again, I have a lot of teachers in my family, and I they’re amazing. They’re amazing. And any of you guys in my family that are listening to this high fives to you all I admire you I could not it’s not in my blood. I went to college to be a teacher and quickly realized it was not my thing. I love kids but like I’m not a teacher.

 

But think about This for a second. First of all, if you look and I’m in New Jersey, so I’m not going to speak for this country wide, but I’m going to bet that as probably everywhere. I if you look at a board of education or at a an organization chart for school district, you will very likely see, let’s say there’s 100 people on staff at a particular Board of Education, okay? My guess is that of that hundred people, 90 or more of them are women, and 10 are men. But I bet that of those 10 men, more than half of them are principals and or superintendents or directors or have a position of power. Why is that? Why is that why are there not more women stepping into, you know, the the more powerful and higher paying roles in schools.

 

So it may be your choice and 100% that is absolutely amazing. You may get to make that choice but if you are a woman, and you do want to have a little bit more, a bit Bigger paycheck and step into more of a position of authority in your school district. Imagine if you created a LinkedIn profile for yourself, that positions you as the best damn fourth grade teacher out there. And you talk on your LinkedIn profile about the billions of certifications that you’ve taken, and the classes that you take on the summer, and the end, the tutoring that you do, and the results that your students have gotten on there. I mean, I got I hate to talk about standardized test scores, but this is such a hot topic here in New Jersey, but like on what you’ve done, create a LinkedIn profile, that pill that positions you like a freaking rock star. Okay.

 

Then from there, what I want you to do is, again, this is visibility, right? So first of all, you’ve got to be comfortable doing that because most fourth grade teachers are not doing that. Okay, so you’re the fourth grade teacher doing that you might feel a little weird about it. I want you to try and get over that. And by the way, I mean, take the same example if you are you know in in corporate or you are in retail, whatever it is you’re doing, you can Use the same example. Just plug in what you do in where I say, teacher. So what about if next, the next thing you do for your visibility is you go to some of the the teacher magazines, the the industry publications, and you start to connect with the people that write the articles on LinkedIn.

 

Okay, so now remember, you’ve created this great LinkedIn profile, you start to connect with the people that write articles about the kinds of things that you are an expert in, and you start sharing that with your LinkedIn network. And you’re consistently proactively building your LinkedIn network. This does not take a lot of time, guys, this takes an hour a week, maybe it takes a little bit of time up front, right, and that’s what we’re doing the LinkedIn profile challenge so we can take that piece off of your plate, your profile, be ready to go for this. Imagine if they use you if they start quoting you in upcoming articles. Now in your LinkedIn profile, you’re going to start linking to all of these places you’ve been quoted all over The Internet, okay.

 

And then maybe you’re also looking at some of the conferences that are coming up in all over the country doesn’t have to be local, right? And you put together a talk, and you pitch to speak at some of these conferences. Now you might have to use, you know, vacation days. And I know that’s tough for teachers, right? And I don’t you know, I know that this is easier for my entrepreneur listeners, but, you know, pitch yourself to not be a 10 at a time necessarily just an attendee at these conferences, but pitch yourself to do a talk, you know how to stand in front of a room full of people, right, that’s what you are trained to do. So now you’re just doing it with a microphone in your hand. All of these things are starting to position you as an more influential teacher. And the chances are, if your goal is to get promoted and to get a job, maybe it’s even a job in different district that pays more, maybe it’s just a suit, maybe it’s just a maybe it’s a supervisor of the you know, in the department you’re in, I want you to take this model Across whatever, you know, whatever you do for a living, and put yourself in that situation, women are not doing this men are.

 

Okay, we have to be doing this because we are losing out on opportunities. We are not being seen, because we’re not always willing to be visible. So we’ve got to kind of get over that. And I am here to support you with this. I got it like this is a little bit of a rampage here. So I’m sorry if I’m starting to seem evangelist, but I’m so it’s so important. And again, coming after that conference, you know, you can be positioning yourself as an expert.

 

You know, again, do you have a podcast? Do you have a message, get it out there on a blog, create a podcast, there was so many podcasters at that conference that didn’t were not podcasting for their business that were podcasting. You know, there were there were people that are teachers that are podcasts, there were podcasters you know, that talked about travel and that talked about all kinds of things, national parks, you know, getting divorced, all kinds of things. Again, I hate to even mention a few topics because there’s so many good topics. But it doesn’t have to be something that you’re getting paid to do. But the podcast or blog, or just getting quoted in magazines, using your voice, can help you elevate your career in so many ways. And then once you do that LinkedIn is the hub for all that to live, you don’t have to have a website, you just need to have a LinkedIn profile that can share all of that media.

 

So I hope that you can see where I’m going with this. Right? Like, I hope that you’re starting to see the importance women especially have starting to take control of your visibility of your message and really starting to learn how to amplify it, learn how to advocate for yourself, learn how to amplify your voice, because 100% you know, I believe that we are our voices are more important now than they’ve been in a really long time. You know, I don’t really want to get really political here, but 100% women’s voices are being heard less, and we need to stand up and make a lot of noise.

 

But I don’t want it to just be noise. I want it to be smart. I want you to be talking to the right people, I want you to be getting it getting in front of people and letting the world know what an amazing person you are. We can’t be silent anymore. Okay, a lot of this work is done up front. And once you do your LinkedIn profile, you only have to look at it on occasion. And then you just incorporate simple systems into your world that will allow you to connect with these powerful people that I mentioned the journalists and the conference organizers and you know, all kinds of things like that. I am here to support you in this that is fundamentally why I do this podcast.

 

So don’t forget, if you want to dive deeper, join me October 28 for a free five day LinkedIn profile challenge, go to LinkedIn profile challenge com to get in on that. I have not done this in years in years. This This has been something we’ve charged for the last God five years. So you’re going to get free access to me free access to my team for anything. week, we’re going to work on your profile together and have you ready to be putting your stamp on this world. So again, I am here to support you. Remember if you liked this episode, take a quick screenshot of it and share it from your phone share it on social media. I will then share with my audience that starts to get us both that visibility that I’ve been talking about. The bottom line is I am here for you I am here to help you do this and to do it in a way that simple. So please let it be simple. I will see you back here again next week with Heather Hansen and another great episode of the good girls get rich podcast.

 

092 – 5 Creative Ways to Use LinkedIn to Stand Out From Your Competition

by | Oct 7, 2019 | Podcasts

Want to stand out from your competition? Of course you do, that’s the way we become successful in our businesses! Find out how to do so using these 5 creative ways to use LinkedIn to stand out from your competition.

 

 

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen uses her LinkedIn expertise by sharing 5 creative ways to use LinkedIn to stand out from your competition. We all want to build our business and have better profits. By using these 5 expert tips, you are sure to stand out from your competition in the easiest, most efficient way possible! 

 

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

 

Want to Uplevel Your LinkedIn Profile to Get More Business?

Join my FREE 5-Day LinkedIn Profile Challenge

 

About the Episode:

 

While I just did an episode on thinking bigger to skyrocket your business, I wanted to expand on this a little bit more and show you how to stand out from the crowd while we’re gearing up for our free 5-day LinkedIn Profile challenge.

 

Here are my top 5 creative ways to use LinkedIn to stand out from your competition:

 

Connect with speakers BEFORE conferences or events you’re attending

 

As I mentioned in the podcast, right now it’s speaker season and I’m booked with events and I bet you may be attending a few too!

 

The best way to stand out from every other person attending these events is to get a copy of the speaker list and connect with these people on LinkedIn before the event! That way, you can start building a relationship with them immediately and you’ll be able to connect with them in person at the event much easier than if you were just a “normal conference goer”. 

 

Give LinkedIn Kudos

 

LinkedIn kudos are a fairly new feature to LinkedIn that not many people know about! When it comes to standing out from your competition on LinkedIn, this is the best way to do so!

 

If you don’t know how to give kudos on LinkedIn, just pop into my Facebook group and drop a question in there and I’ll answer showing you on video! 

However if you do know how, you can choose from a variety of different kudos and you can give up to 3/week. Be sure to use them strategically to get in front of people you either want to build a client relationship with or a professional relationship, or better yet, both!

 

Giving kudos also lets your audience know that you are appreciative of other people and that you are grateful for them, which further builds trust in your brand.

 

Go on an endorsing binge!

 

LinkedIn has recently been doing a MUCH better job when it comes to the structure of endorsements on your page, so let’s use them!

 

Think about your own strategy; you should organize and list your top 3 endorsements on your page so that people endorse you for them. (Not sure how to do this either? Come ask me how!) Other people want the same thing!

 

This isn’t hard to do either. You can go and endorse your perfect people while watching Netflix or having dinner at night maybe once a week. Doing this also encourages people to endorse you back and keeps you top of mind in people’s profiles, so it’s a win-win that people often forget about doing! 

 

**added bonus to endorsements: receiving more endorsements tells LinkedIn whose profile to bring up when searching for these things. Get your top 3 in order and you’re more likely to be found!

 

Write recommendations for your favorite podcast, blog or tv show hosts!

Now I’m not saying to do this just because I am a host! However, since you are clearly a podcast listener, I thought I’d mention podcast hosts first! Leaving recommendations for your favorite hosts is the perfect avenue for them to share your recommendations, because no one else is doing this!

 

Other social profiles can become incredibly crowded, so leaving LinkedIn recommendations is the best way to stand out if you want to get in front of your favorite podcasters, bloggers etc. to further build relationships and continue conversations with them. 

 

Use hashtags everywhere on LinkedIn

 

Most people know that using hashtags on places like Facebook and Instagram can get you visibility, but using hashtags on LinkedIn is a hidden secret that actually is more effective than other platforms!

 

LinkedIn gives you the ability to follow hashtags, which in turn means if someone is following a hashtag, and you use that hashtag, your post will automatically come up in their feed even if they’re not following you!

 

This is the perfect way to increase your visibility and get your content in front of your perfect people. You can also use hashtags in:

 

  • Your feed posts
  • LinkedIn articles
  • Posts you share
  • On your LinkedIn company page

 

Check out my previous podcast episode on hashtags here if you want to learn more about finding clients using hashtags on LinkedIn!

Episode Spotlights:

 

  • Where to find everything for this week’s episode: karenyankovich.com/092
  • Intro to today’s episode (2:17)
  • Free Special offer to jumpstart your business with LinkedIn (3:51)
  • Why you should connect with speakers BEFORE you go to a conference or event (5:01)
  • New LinkedIn feature to take advantage of (7:53)
  • How endorsing has changed in LinkedIn and why it’s getting better (10:26)
  • Writing recommendations for your favorite podcast hosts (12:53)
  • Why hashtags are SO beneficial on LinkedIn (15:04)
  • Recap of the 5 creative ways to use LinkedIn to stand out from the crowd (17:03)
  • How using these LinkedIn strategies can help you attract your perfect people (19:27)

 

Resources Mentioned In This Episode:

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Intro 0:00
You’re listening to the Good Girls Get Rich podcast episode 92. Welcome to the Good Girls Get Rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

 

Karen Yankovich 0:23
Hi, I’m Karen Yankovich, the host of the Good Girls Get Rich podcast. And this podcast is brought to you by Uplevel Media. This is where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people not throwing a lot of spaghetti at the wall and seeing what sticks and not spamming your LinkedIn network. Simple, easy, fun relationship, talk to the people you can’t wait to have the opportunity to chat with LinkedIn marketing. We teach digital marketing with the human touch over Uplevel media and Karen Yankovich.

 

So if you’ve listened before, or if you love what you hear today, you know that we love to hear from you. So make sure that you subscribe to us on your podcast, pod catcher of choice. We love your reviews we love when you read us that helps us understand what you’re enjoying and other podcast and what we can do to make it even better for you. I’d love for you to also take a quick screenshot of this and use the hashtag good girls get rich shared on social media tag me I’m at Karen Yankovich, I’ll be sure to share your post with my audience. And that’s how we all get more visibility. And then also we love your voice messages going over to Karenyankovich.com/speakpipe or even just go to the show notes for this episode, there’s a link to speak pipe, you can leave us an audio review, tell us what you love about this episode. Or just tell us what you want to hear on this show. We’d love to get your feedback just on maybe topics you want me to talk about, or guests you think I should interview. So go to Karenyankovich.com/092. You can see the blog, there’s a link for speak pipe. If you leave us a review, I can play it here for my audience. So that’s always fun too.

 

So today’s show was a little interesting. You know, when I speak at conferences and events, and you know, it’s speaker season right now, Fall of 2019. I’ve got probably two events a week, September, October, November. So I try to incorporate some outside of the box thinking because I know that they’ve brought me in to teach LinkedIn marketing. And I like to be I don’t want to be like every other LinkedIn speaker out there, right.

 

So I like to try to offer ideas to the audience that they surely haven’t heard before from other LinkedIn speakers. And I was thinking when I was thinking about topics for the podcast, that I don’t do that enough here on the podcast. Now, here’s the thing, you’re a podcast listener, right, you listen to my show, hopefully you listen regularly. And thank you so much for doing that. So most of the things that are outside of the box for a typical audience, you’ve already heard, because I talk about that stuff all the time on this podcast. So I had to dig a little deep to find some creative things that maybe you haven’t heard already on the podcast. So I’m really excited to share those with you today.

 

So hopefully, you’re excited to learn some creative ways to use LinkedIn ways that your peers and your competitors are not reaching their audience ways that they’re not using LinkedIn so that you can stand out from the crowd. Because I want you to stand out from the crowd, I want to give you that little push the one that makes you think bigger, right?

 

We talked about thinking bigger a few episodes ago. And it’s so important for your LinkedIn marketing, for your marketing in general in this digital era that we live in. So here’s the deal, I’m going to just remind you, if you haven’t done this already, to get on the waitlist for our LinkedIn profile challenge, it’s LinkedInprofilechallenge.com, it is coming up soon, we’re doing the next round, starting October 28 2019.

 

If you’re listening to this after that week, don’t worry about it, you can still get on the waitlist for the next round. But we haven’t done this in about five years. So I’m really excited for this, we’re going to help you with your profile, completely free. And it’s definitely not your brother’s LinkedIn profile challenge, right, this is a challenge that is really very heart centered, I want you to show up in a way that you feel comfortable showing up but maybe also pushes you outside of the comfort zone a little bit so that you can stand out from the crowd and really show up and connect with your exact perfect people.

 

So that work really does need to get done to have the best success with the things we’re going to talk about on the show. So if you haven’t already gotten on the waitlist, go to LinkedInprofilechallenge.com. If it’s too late for the fall 2019 challenge, no worries, we’ll be doing it again, in another weightless for the next challenge.

 

So we’re going to dive in. So I can push you a little bit outside of the box here, I’m going to talk about five creative ways that you can use LinkedIn that makes you stand out from everybody else out there. And the first thing I want you to think about and this really comes to mind for me, because I am recording this in the fall, and for me conferences and is in the fall, I’ve already got conferences booked for Fall of 2020.

 

So you know, it is just when people like to have conferences, and one of the things that I teach at conferences all the time, is before you go to a conference, if you’re going to a conference with your speaker or an attendee, go through the list of speakers at the conference and connect with them on LinkedIn, and tell them, Hey, I’m really looking forward to seeing you at the ABC conference. Really looking forward to your talk there. I would love to connect with you here on LinkedIn to get to know a little bit more about you before I hear you at the conference.

 

That is such a powerful way to get more out of every conference you go to, it doesn’t have to be a conference, by the way, maybe you’re going to see a guest speaker at your local Chamber of Commerce, right? whatever it is you’re doing, if there’s somebody that’s speaking at an event, and you are going to that event, connect with them ahead of time on LinkedIn, I must get in front of 10s of thousands of people a year, maybe maybe I get five or 10 of these connection requests in a year.

 

I mean, like that’s like a fraction of a percentage of the people that get in front of nobody’s doing this. So if you are the one doing this, you’re going to stand out from the crowd, it gives you have an opportunity to start to build a relationship with the speaker that you’re going there to see. Maybe it’s a speaker that 100 people or 1000 people or 10,000 people are going there to see and you’re now going to stand out from that crowd because people aren’t doing this.

 

So get that list of speakers that are going to be at a conference, you’re going to make sure you’re you know, when you’re looking at the event, you’re going to be going to in the next month or two. If there’s a speaker there, make sure that you connect with them beforehand, so that you stand out from everybody else there. You can walk up to them after the event and say, you know, Hey, Joe, I’m Karen, I can do last week on LinkedIn. Hopefully you remember that I loved you know, I didn’t know that you did this. And you’re now you’re getting some intelligence about that speaker that no one else in the room has, right?

 

If they’ve done their job on LinkedIn, sometimes the speakers are not active on LinkedIn. And that’s okay, too. Right. But you are doing your job, I can tell them ahead of time, and maybe doing a little reconnaissance about the fact that, you know, wow, it says here that you’re a Jets fan. Oh my gosh, we’re going to do with that team this year, right?

 

So use LinkedIn to get a little reconnaissance, connect with speakers before events and use it as an opportunity to build Oh, what’s that word, relationships, relationships with the people that you’re going there to see.

 

The second thing I want to do the second creative way that you can use LinkedIn. And this is a fairly new feature on LinkedIn that I’m not seeing a lot of people use. But I love using it. Because for me, it’s just another great way to be of service to my community, right relationships. And that is LinkedIn. Kudos. So KU do kudos, like, you know how you give someone kudos for doing a good job at something? Well, LinkedIn has built in the ability to give people kudos to them on their LinkedIn profile. So it’s different depending on whether you’re on your desktop or on your app, or your iPhone or your Android phone. So I’m not going to walk you through the steps to do it.

 

But on your desktop, just you know, you have just so you know, you have to click as everybody can open it on the desktop, right? You if you’re looking at someone’s profile on the desktop, you basically go you click the More button that’s to the right, it’s got like three little dots. And then there’s more, that’s to the right of their name, right, right where their headline is, okay, you’ll see, you know, you’ll see chat, and then you’ll see more with three little dots. When you click More, it’ll give you the opportunity to share the program file saver to the PDF, and one of them is the opportunity to give kudos. Now that’s just a great way to stand out from the crowd. And there’s a you can only do three a week. So do three a week, right? Why not? And it gives you the opportunity to say just say thank you for going above and beyond or being a team player.

 

I think there’s 10 different things here. and be creative with who you’re doing this with. Like sometimes I give kudos like sometimes I’ll come off of a great call with my mastermind group. I was given more kudos, I’m like you guys were rock stars. Today, I’ll give kudos to everyone. Sometimes I’ll give kudos to somebody who just supported me and helped me and doing something. Right.

 

And you know, maybe they went outside of their way out of their way to help me figure something out that I didn’t know, I didn’t give them kudos. Because all it’s really doing, it’s bringing me, right, it’s letting my audience know that I am grateful for the people that are in my life, which is always a good way to be right, that’s putting out good karma.

 

But it’s also sharing with the people that you’re giving kudos to, to their audience, how amazing you think they are. So it’s very, I hardly ever see this in my LinkedIn feed. So I don’t think a lot of people even know it exists, you know, know it exists. So give kudos to people in your network, people that have done really cool things for you. Maybe they’ve just supported you definitely give kudos your clients if they’re doing great things, right. Because you always want to do great things for the people that are in your world.

 

Okay, the third thing I want you to do. And this is another thing that people still feel a little hesitant about, even though LinkedIn has gotten a lot better at this. And that’s endorsing, you know, those skills that five years ago, you were getting endorsed for things you don’t do by people you don’t really know. Well, LinkedIn is getting better at this, first of all, you now have the opportunity to pull the top three things you want to be known for to the top of the of the skills list.

 

So if you haven’t done that yet, go ahead and do that. But you know, you can assume that the people that you’re connected with have done that, even if they haven’t, you know, there was a the skills there anyway, go on and endorsing binge again, it’s just putting good karma out there, sit down and spend a few minutes, five minutes, 10 minutes, you can even do it on your phone while you’re sitting on your couch, catch it, you know, binge watching something on Netflix, and go on and endorsing binge. It’s getting your name in front of people that can be valuable to you. Right? And it just reminds them that you exist, right, it’s keeping your top of mind, but it’s doing it not in a way like hey, join my webinar, Hey, get my free ebook. It’s just Hey, I think you’re great. Right?

 

So go on and endorsing binge, one of the things that’s going to do by the way, is it’s going to encourage them to endorse you back. So you will get endorse back for things. So that’s why it’s important that you put those top three things in there. If you’re not sure how to do that, go to Karen yankovich.com, slash Facebook group and come into the Facebook group and will and tell me and I’ll come in there and do a quick video for you there. But go on endorsing binge because what happens when you’re getting endorsed for things over and over, that you want to be known for. Its telling LinkedIn to bring up your profile when people search for these things. So are you starting to follow me on how this can be important, you’re just providing value to 10 or 20 or 100 people at a time by endorsing them for things and telling the world that you know, you appreciate their way they show up as a leader for these three things and just endorse them for their top three things, it needs to go down the list of 20 things.

 

But what happens if you do that to 100 people, some percentage of them are going to come back and endorse you back. In addition to just being grateful to you and giving you the top of mind that you’re that we’re all looking for the visibility that we’re all looking for here. And it’s also letting LinkedIn know when they do that disruptor in your profile more in searches, see how that can be strategic Win, win win.

 

Okay, so the fourth creative way that you could use LinkedIn that maybe you haven’t, and I know that you’re a podcast listener, because you’re listening to the Good Girls Get Rich podcast.

 

And of course, if you need practice with this you can use me to practice with, but I’m not really doing this just as a pitch for you to do this for me. I want you to write a LinkedIn recommendation for your favorite podcast hosts. Imagine how cool that is when they’re looking for sponsors, or they’re looking to book that guests that might, they might feel like is a little bit of a reach. And they can share your recommendations that you shared on LinkedIn, not just the reviews left on iTunes, but you’re leaving a recommendation for the host specifically, you can easily recommendations for the guests, right?

 

I mean, like last week, if you haven’t checked it out, you got to go back and listen to her back over to Rebecca and I geek out about LinkedIn groups. If you love that, go to Rebecca as well and said they loved hearing you on the Good Girls Get Rich podcast, because when I can share with potential guests that my audience is leaving, we recommend like that for my guests on LinkedIn. I mean, I’m going to get better guests, and you’re going to get better content on my podcast, right.

 

So listen, I’m not trolling for recommendations, although I always appreciate them. But I really mean it. When I say you know, often the podcast hosts or people maybe you haven’t thought about actually trying to build a relationship with, I want your reviews on Apple podcast, and all those other great places that really helps us in so many other ways. But when you leave recommendations on LinkedIn, you’re starting a conversation, you’re starting to build relationships with the host of your favorite podcast. Now you can replace favorite podcasts with favorite blog or favorite TV show or favorite, you know, radio host, right, but your podcast listeners, so I figured I’d go there.

 

So write recommendations on LinkedIn for the people that you listen to, for the people that you that you look, as opposed to an up to as mentors. And it’s just a way to start building relationships with them. And, you know, magical things can happen when you start doing that.

 

All right, the last creative thing. And this isn’t necessarily a creative thing in digital marketing in general. But it’s a creative thing here on LinkedIn, because I’m still not seeing a ton of people doing this. And that is use hashtags. So I know we think about using hashtags on platforms like Instagram and platforms like Twitter, we don’t always think about using hashtags on places like LinkedIn. But when we use hashtags on LinkedIn, it’s up on LinkedIn, you can follow hashtags, meaning if you use the hashtag, say, live stream or LinkedIn live or LinkedIn strategy, or whatever it is, you do, right health coach, yoga teacher, and somebody following that hashtag, your content is going to get in front of them. So don’t you want your content in front of more people, right?

 

When you put your content in front of more people like this, it gives you It gives you an opportunity to be seen by people that maybe didn’t know that you existed. And now they can follow you on LinkedIn. And now they’re going to, you’re going to get more visibility.

 

So use hashtags, don’t use 100 of them, or 20 of them like you might on on Instagram, use three hashtags used to be hashtags in your post. You’ll notice now that I’ve said this, you’ll notice on the left hand side on desktop, that you can follow hashtags. And underneath your posts, as you’re starting to create a post that you can, it’s going to offer you suggestions of hashtags.

 

By the way, you can also use these hashtags on your in your LinkedIn articles. You can also use these hashtags on your LinkedIn company page. So be creative with your use of hashtags, you may want to create maybe a list of 10 hashtags or 20. hashtags, we have an upcoming episode on hashtags. In a couple of weeks, we’ll be doing the full episode on this. And I’ll be sure you know if you’re if you’re so be sure that you’re subscribed to this show, so you don’t miss that episode. But for now, just start using hashtags. LinkedIn, it’s just a creative way to get your content in front of more people.

 

Okay, so let’s recap this. Now. The first thing we talked about the first creative way, we talked about using LinkedIn that maybe you haven’t thought about before, is looking at your calendar, see what you’ve got coming up, see what a live event you’re going to maybe it’s just a local meetup somewhere. Maybe it’s a big conference, maybe it’s a little conference, but connect with the speakers at these events before the conference.

 

The second thing is use LinkedIn is built in kudos feature to give people three different people. Kudos every week. Now, by the way, I say three different people. It’s three different kudos. So I think I mentioned to you that like I sometimes give kudos to like my mastermind, people, I can put all of them in one post, right. So I think your three kudos posts a week. But I get more than one name in a post, if that makes sense.

 

The third thing that I want you to do to be creative and your use of LinkedIn is to go on and endorsing binge just provide value, just provide value, endorse people that you love, for things that they do, it gives them value. And you know what chances are, a percentage of them are going to endorse you back which gives you value. It’s putting out that social karma that will come back to you right.

 

And then when when the fourth thing I talked about was using recommendations and use them not just for people that maybe you know, you worked with us it for people that you’ve listened to, maybe you heard them as a guest on a podcast, maybe it’s your favorite podcast host, maybe they did a Facebook Live that you loved, right, maybe you got an email that you weren’t even sure how you got that email, but you loved it. Go on LinkedIn and write them a recommendation because writing recommendations for people on LinkedIn is a great way to start relationships, by the way, you should be connected to them to write a recommendation. So now you can connect with influential people in your life and say, Hey, Joe, just heard your interview on, you know, CBS Radio, I want to write a recommendation for you here on LinkedIn. So need to connect with you first, right? Who’s gonna say no to that. So it’s a great way to start building relationship with some of the most influential people in your world.

 

And the last creative way to use LinkedIn is to think about using hashtags, not just when you’re using Instagram, not just when you’re using Twitter, but also when you’re using LinkedIn. And like, as I said, we’re also going to have it episode coming up in a few weeks about all about the use of hashtags on LinkedIn. So do you see how these creative ways could have you get engagement on LinkedIn? Have you get more excited about using LinkedIn, it’s not just pushing out content, and feeling like you’re just yelling into a void, right? And nobody’s responding. It’s a way to just be engaging, it’s a way to provide value. It’s a way to start using this powerful platform in a way that is going to attract your perfect people to you. Because they see how, how generous you are, and how you know, smart and amazing you are at the things that you do.

 

I’m here to reduce your overwhelm.

 

I don’t want this to just be another thing on your to do list, I want you to thoroughly enjoy the time that you spend on LinkedIn, I have LinkedIn open all day long on your computer. I know that’s a no surprise to you. But I want you to start messaging me and saying you know what, Karen, I’m finding that I’ve not linked it open all day long on my computer, right.

 

So that’s what I want to hear from you. Because you’re getting tips like this, that show how valuable this is that show how important that relationship based marketing, and how easy it can be when you’re not just always asking for the sale and always pitching when you’re providing value, starting conversations with people and building that heart based relationship marketing.

 

Remember that we’ve got a new, I’m so excited about our new free LinkedIn profile challenge that we’ve got coming up, go to LinkedInprofilechallenge.com to get on the waitlist for that or get started with us on that. I am here to support you with this because of this is where businesses happening.

 

And I know that the better job you do on your profile, the more success you’re going to have with that client, getting stuff with that money making stuff. And that’s better for you. And when it’s better for you, it’s better for me. And you know, I’m all about the win win. I’m here to help you with this. A lot of this work is done up front. It does need to be looked on on occasion and on occasion. But it’s simple systems. And I’m always here to support you in that.

 

So just a reminder, if you haven’t already, take a quick screenshot of this episode on your phone and share it on social media. tag me I’m at Karen Yankovich or use the hashtag good girls get rich and we’ll share it with our audience and we’ll both get some more visibility. I want this to be simple for you. I want to support you in this. Let’s do this together and let’s let it be simple. I’ll see you back here again next week for another episode of the Good Girls Get Rich podcast.

 

090 – 4 Expert Tips on Writing Your LinkedIn Experience Section

by | Sep 23, 2019 | Podcasts

You have an experience section on LinkedIn for a reason… now it’s time to use it to get business! 

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen dishes her 4 expert tips on writing your LinkedIn experience section! So many times people tend to only list these briefly, however a perfectly targeted experience section can help you gain business even faster than you may think!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

JOIN THE WAITLIST

Head to linkedinprofilechallenge.com to join the waitlist for my free 5-day LinkedIn Profile Challenge!

FREE 5-DAY LINKEDIN PROFILE CHALLENGE

 

About the Episode

 

 

The Good Girls Get Rich podcast exists for a reason, and that’s to help people like yourself gain the confidence you need to own what you do and showcase yourself in the best light possible on LinkedIn to grow your business and client list. 

 

If you didn’t know, I’m hosting a 5 day free LinkedIn Profile Challenge in which we’ll be going through 5 days worth of live tips to jump start your LinkedIn profile!   However before we get into that, I wanted to lay down a bit of a foundation on some specific sections right here on the podcast, and this week is all about experience.  

 

So many times this section is neglected, however I wanted to give you a great foundation on where to start on your experience section because it’s the one place where you can truly showcase what made you into the expert you are now!  

 

Let’s start here…  

 

People write their linkedin profile’s like a resume, which is what we were trained to do when LinkedIn came out. But at this point, you need to list your skills and achievements in the best way that makes people want to work with you!   

 

Niche down on your titles  

 

Here you probably have something general. For example, you could be “CPA at x firm” as one of your experience. However, that’s a million other people out there!   

 

Think about who you helped serve at your previous position. Instead of listing “CPA” you could list “CPA – Forensic accounting specialist”   See the difference? One is general and the other is specific to what you did.   

 

This is also the perfect time to incorporate more keywords in your profile that are essential when it comes to appearing in searches which is the ultimate goal! I went more into keywords here if you want to learn more about that.   

 

Make your description relevant to what you do now  

 

Now it’s time to take a look at what’s written in that section… is it relevant to what you do now? If it’s not, time to change it!    This is where you connect the pieces. If someone comes across your profile, they want to see what makes you qualified to do what you’re doing now. This will also give them a better chance of wanted to work with you.  

 

If it’s not relevant, don’t talk about it! You want to make it easier for whoever finds you to know you’re uniquely qualified to do what you’re doing now.   

 

Don’t restrict yourself to just “job” experience  

 

Remember, this section doesn’t say job experience, it just says experience! Don’t limit yourself to just jobs you were hired to do. Where you head of your child’s PTA? Were you elected president of a certain club or organization? This is where you can showcase it!   

 

Your LinkedIn experience section is meant to reflect what you’ve done that shows how qualified you are to do what you do now. Include anything that shows that people trusted YOU in this certain position of leadership.   

 

Build the story of you from old to new  

 

Once you have laid down the entire groundwork, this is now where you can go back and tell the story of you.   

 

Remember, people want to get a reflection of who you are on your entire LinkedIn profile. Afterall, the end goal of having a fully put together LinkedIn profile is for it to do the heavy lifting for you when creating these real, in person relationships.  

 

Be creative! Was there an aspect of one of your jobs you thoroughly enjoyed? Write with enthusiasm! Is there a story at a specific position you held that now directly relates to what you work in now? Share the story!   

 

People don’t want to just hear about you, they want to read about you so they can see what you can do for them. Share these stories and they’ll be sure to relate to you on a deeper level which will make you stand out from your competition.   

 

Episode Spotlights:

 

  • Where to find everything for this week’s episode: karenyankovich.com/090
  • Recap of last week’s episode on LinkedIn advertising (2:53)
  • Intro and background on today’s episode on your experience section on your LinkedIn Profile (3:42)
  • Why your entire LinkedIn profile needs to be engaging (5:54)
  • Are you titles engaging and creative? (6:45)
  • Relevancy of your experience descriptions (9:52)
  • Job experience isn’t the only experience you can list (13:45)
  • Build the story of you from old to new (15:26)
  • Summary of how to transform your experience section (18:33)
  • Episode recap (20:05)
  • Where to get direct help from Karen (21:11)

 

Resources Mentioned In This Episode:

 

 

Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!  

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!  

 

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Read the Transcript

Intro 0:00

You’re listening to the good girls get rich podcast, Episode 90. Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23

Hello, I’m your host, Karen Yankovich. And this is Episode 90 of the good girls get rich podcast, brought to you by up level media, the proud sponsor of the simplest relationship and heart based LinkedIn marketing system that gets you on the phone consistently with your perfect people, people who you can’t believe you’ve been able to bring into your world and build relationships with and that you can’t wait to have an opportunity to chat with because you know, they can change your business and your life possibly in such a huge way.

So we teach digital marketing with the human touch we love. I love the opportunities that digital marketing gives us we have that we can have a level playing field with some of the biggest companies in the world. We can use social media tools the way they do. But what I love about LinkedIn marketing is that it’s it works just like all the good old fashioned marketing stuff did from you know, the years before, what we knew we’re building relationships with people getting to know people. And that’s where the big money comes in. Right. That’s where the big money comes in.

So if you have listened to the show before, or if you love what you heard today, I love hearing from you. So make sure that you subscribe to us leave a review on Apple podcast or wherever you’re listening. If you leave us a review, I can showcase you in your review and upcoming episode, which is always fun. And also, I’d love for you to share this on social media.

So take a screenshot right now of this show and share it on your social media platform of choice. Maybe in your stories, use the hashtag good girls get rich, then if you tag me, I’ll be sure to share your post with my audience. And that’s how we all get more visibility right. in the show notes. There’s a link for speak pipe or you can leave an audio review. I love that. Just go to Karenyankovich.com/090. You’ll see the blog for this, you can read this, we’re now including full transcripts there.

So if you love the full transcripts, or if you know somebody that is hearing impaired and can’t listen to the whole show, they can now read the entire show, not just the show notes, you’ll see that all on KarenYankovich.com/090. But you’ll also see the link to speak pipe. So you can you know, leave us a review and audio review. I can play that on the show. You can also just leave us comments. Maybe there’s a topic you want to hear right? Just dial in to speak pipe and let us know what you want us to hear or what you loved about the show.

Last week on the show, we had a big show, it was a big week for the good girls get rich podcast with AJ Wilcox on the show. And AJ was talking to us about LinkedIn advertising. And he is the first male guests we had on the good girls get rich podcast. So we love our guys, and we love you know, we’re we’re not really gender specific on the show at all, we are trying to be really inclusive of everyone. But I know that it’s often the women that need a little extra kick in the butt to be more confident in in the work that they’re doing. So that’s that’s how we focus it. But I loved having AJ on the show, if you haven’t listened to the show yet, you’ve got to go back and listen to it. It really dives deep into LinkedIn advertising, which could be a really big part of the work that you are doing with your business in this upcoming year.

So today we’re diving in, it’s a little bit of a training episode, we’re diving into your experience section on your LinkedIn profile. And you know, the reason I wanted to talk about that is because I have been doing a lot of conferences this fall. And often when I do conferences, we do LinkedIn profile reviews, sometimes I do with teams, if you’ve got a conference coming up, and you think you’d love to have a great LinkedIn speaker and a team of people there after the talk at your conference to do LinkedIn profile reviews for your conference attendees. We’d love an intro to your to your organizers. But what we find is that many times, especially at like a conference where you’re listening to the show, so you have an interest in LinkedIn, you have an interest in digital marketing, an interest in elevating your personal brand.

But often at a conference, they’re hearing for the first time, a lot of the things that you hear on this podcast week after week. So they are not taking advantage of some of the tips that you already know how to do because your listener.

So I find that many, many people write to LinkedIn profiles, like it’s a resume. And I get that, right. That’s how we thought of LinkedIn when it first came out. And it’s important that you’re listening it, right. I mean, I talk a lot about how you want to tell people about you on your LinkedIn profile, but make it about them, right, nobody really cares about you. They care about what you can do for them. But at the same time, you do need to have a place where you can list your skills, list your achievements, but it doesn’t have to be dry and boring. You still can create a profile that is less resume like and engaging. So people actually read it.

Have you ever read anybody’s experience section on LinkedIn? Or their listing? I have, you know, I am, I experienced that word, and excel and I can create a mean spreadsheet Like who? Like, yes, you want to list some of that stuff, but it’s not readable, right? It’s not really engaging anybody. So I think that there’s a happy medium for this. And that’s what we’re going to talk about here today.

Can you relate to this digital experience section on your LinkedIn profile, some maybe look like a resume, right, totally unreadable and not engaging. So you know, imagine if not only is your headline engaging, and your summary or your ABOUT SECTION engaging, but your experience section is engaging. Right now, I know that this is that most of this is work is done up front. So I know that it’s working, I don’t have a magic wand as much as I’d love to have one. You guys have any resources about that, please let me know, you know, whatever magic wand to do this work.

But the work that you’re doing in this experience section can be done up front. So if you’re looking at your experience section right now, or you’re thinking, yep, that’s me, my experience section is just dry and just lists my my achievements, we’re not going to take that out, I’m just going to give you some tips in the show today. And how you can think a little bit more creative with this, I want to give you a little push to to be creative with the experience section of your LinkedIn profile.

So the first thing I want to talk about in the experience section is the titles of your experience. And I’m guessing that it’s very likely that your titles and your experience is the title that was on your business card. Because that makes sense, right? That’s what we do we create, we say, Okay, I was an account executive, I was a manager, I was a CPA, you know, I this was the title I had at this job, I get that. But if you’ve listened to some of the episodes, and will refer back to an episode, we talked about keywords, you can use keywords in those titles. And for example, if you are a CPA I just a conference for CPA, so they’re on the brain. And your your focus, though, is forensic accounting, you can still put CPA, and then dash forensic accounting guru or forensic accounting specialist, right.

So you’re being a little creative with your title. You know, when you niche down, you do get more business that way we talked about on the show that on the show a lot. So don’t be afraid to do that. Don’t be afraid to put keywords in your title and get creative with your titles. Now, here’s the thing, I don’t want you to make things up that aren’t true. Okay, I don’t want you to to flat out lie in your title. And say you were president when you weren’t president. But you can pull things from the work that you do to make your title more creative. So that it hooks people a little more, right.

That’s what we’re really, really looking to do with your LinkedIn profile from start to finish. We’re looking to hook people so that they want to read more, right, just like when you watch the news at night, and they say, you know, coming up next, and then it’s like three hours later. Like, that’s kind of what you want to do only you don’t want to drag people out for three hours, you want to hook them a little bit. So in your title be a little more creative than just CPA or SEO, because nobody searching for SEO, right. And we want you to come up in search results, we absolutely want you to come up in search results. So make sure that you’re creative when you’re creating these titles and use your keywords.

So when somebody is on LinkedIn, searching for a forensic CPA, you come up, right, if you just put CPA in, you’re not going to come up when somebody’s searching for a forensic CPA, because they don’t even know you do that. And when we do these LinkedIn profile reviews, I say, you know, you look like every other CPA, every other, you know, attorney or whatever it is, I’m speaking in front of that are on LinkedIn, the only way you’re going to get more business from LinkedIn pro actively. So people are I mean, re actively where people are searching for you. So that you can have in the search results if you feed the search results, so that they know when to bring your profile up. And that starts with the titles. So look, look through your titles and your experience section first, and see if you can jazz them up a little bit. And give them a little bit of juice and give them a little bit of creativity. Again, staying in authenticity, but giving people a sense of what made you different in that role.

OK, the next thing I want to mention to you is as you go through your experiences, sections, right, I want you to think about what’s relevant to what you’re doing now. So let me give you an example. So think about, like what it is that you’re doing.

Now an example that I have is, um, if you look at my LinkedIn profile, in the early Oh, gosh, the early 90s, I own a company called infinity Communications Group. And I was the vice president of the company. And but I did pretty much everything. Okay, I did, I was, you know, responsible to all the sales people responded to me, reported to me, so I was going on sales calls with them. And I was interfacing with the people, we had contracts with the products we were selling in the services we were selling, it was all part of my role. I also the, you know, the bookkeeper reported to me. So I was also responsible for the payroll reports and the hiring and the firing, and the HR stuff and interviewing people. And what benefits package did we have? And do we need new conference room furniture? And was it time to move when we were looking for office space, right? taking out the garbage, whatever, everything rolled up to me. But you know, so if what I was doing now was human resources related, I would be talking about that, in my experience section for my role at infinity Communications Group. But it’s not, right. Nobody cares. Nobody. It’s not that I’m hiding that I did human resources. It’s just not relevant to what I’m doing now.

So I don’t talk about it at all. I just talk about the work that I did at infinity Communications Group, that’s sales and marketing related, because that is relevant to what I’m doing now. Right. So you’ll also notice, by the way, if you look at the Infinity Communications Group experience on my LinkedIn profile, that my title, I believe, and I’m not looking at it right now, but I think my title says, Vice President of Marketing and media, because social media is a key word for me. And marketing is a key word for me. So I’ve written that. So it’s true. My business card didn’t say that. If what I was doing now is human resources related, I could say, Vice President of human resources, we didn’t have 10. Vice President, we said, we have 10 people that work for the company. Right? So it’s authentic, even though even though I’m kind of recreating it, it’s not I’m not, I’m not out of authenticity, because it is the work that I did.

And I am making it easier for you, the current contact of mine, to understand what makes me uniquely qualified to do what I’m doing now. I’m helping you get comfortable giving me your money, right to hire me to to help you. Because I’m saying, I’m not giving you like, you know, again, remember I said earlier, nobody really cares about you, they care what you could do for me, you, you know, if you’re hiring me to help your company with LinkedIn strategy, you don’t care that I knew what had to buy office furniture in 1995, right. So it’s not relevant, it doesn’t need to be there, I and you’re not going to read all of that. So it’s not about me, I might have had awards, maybe maybe I want an award for Best office furniture buyer, right ever on the planet, you don’t need to know about that reward at that award, right? Because it’s not relevant. So it isn’t really about me. And the fact that I won this award, it’s about you.

And by the way, I did not win an award for Best office furniture buyer, I might have maybe qualified for an Award for Worst office furniture buyer. But in any case, thankfully, I don’t do that anymore.

So you understand what I’m saying go back through your experience, and just pull from those previous experiences, what’s relevant to what you’re doing now. So that you’re making it easy for people to see why you’re uniquely qualified to be doing what you’re doing, currently doing, and makes it easier for them to make a hiring choice.

The next thing I want you to think about and pay attention to what this says, okay? It does not say job experience, it says experience. So if you have experience as a member of a board of directors, okay, if you have a experience as the president of the PTA, if you have experience of the president of your college sorority, that means that showing people that people look to you, as a leader, I want to see that on your experience section, it doesn’t just have to be jobs you’ve done, it absolutely can also be experienced, you have that position that that shares that other people have confidence and faith in you that they appointed you or or voted you as president or, or has confidence with you on the board of directors of their nonprofit or of their Corporation, right.

So that’s experience, I want you to include those as you are creating this section for yourself. Because that’s an important piece of letting people know, again, your goal is as you’re building you what you want your LinkedIn profile, to do a lot of the heavy lifting for you when you’re building these profitable relationships that we talked about all the time on this podcast.

So by creating experiences on your profile, and letting people know where other people have had confidence in you, position you as a leader position you as somebody that they had confidence in, that helps helps you get to that yes, with your new relationships. So So the third thing is make sure that you are including things that are not necessarily things you got a paycheck for, but are things that show that you have leadership ability.

And the last thing I want you to think about as you’re building your experience section, is to build the story of you from old to new.

Okay, so when you were in high school, you were to McDonalds, okay? Know that i would i mean this, I don’t necessarily think you have to put McDonald’s on there every single job you ever had. But you can, especially if you can say something about, like, if what you’re doing now is food services. Put that in there. Because you can say you can put McDonald’s and you can say in there, like make it engaging, you don’t have to say things like, you know, never missed never was late for the for a shift, right? You have to say things like that.

But you might say that if what you’re doing now is like quality control or right like things that might you might say that’s where I learned, instead of saying never being late for your shift at McDonald’s, you can say, that’s what I learned the importance of making sure we have coverage. Right, if that’s relevant to what you’re doing now, I really saw how our customers suffered, if somebody showed up a half hour late and we didn’t have enough people to cover those shifts. Right.

So it isn’t about bragging that you worked at McDonald’s, because let me tell you everybody worked somewhere when they were in high school that, you know, they got paid minimum wage for. So it isn’t about that it’s about telling the story of you. What did you learn from that experience, that, again, makes you uniquely qualified to what you’re doing? Now? Tell me a little bit of a story.

Maybe when you were to McDonalds, you were, you know, you got an award for you know, customer service, because you know, people new difficult customers, like I would imagine, if you work in any kind of restaurant, if there’s if you have regular customers, you know, who were the people that are difficult, and maybe you were the person that they gave all the difficult customers to, because you had that sweet tongued way of smoothing them over. And helping them understand that, you know, that and helping them get out of there with a great experience. And maybe not everybody had the patience for that. Right? But you did you were the one that everybody shoved to the front of the line when you know, that crazy person walked through the door.

Tell me that in the story in that experience. Because if especially if that leads you to be uniquely qualified to do what you’re doing now, right. So take that same concept. As you’re going and go back start at the beginning, started the very first experience you have there and take that, that same concept, and build up into each experience a little bit of story, make it engaging, make it make me want to read it, and make me understand how what your journey was like, like, this is your journey, this experience section is your journey, your LinkedIn profile is your personal brand.

So look at this experience section as telling the journey of you. This will make you stand out from the crowd, I promise you, right? So do you understand that you see how, how this can make that dry dough experience section, something that’s really working for you. So let me just recap this a little bit, go into your titles and add a little creativity.

Don’t make stuff up. Don’t lie, don’t be on, on with it inauthentic, be authentic with it. But know that it’s okay. If it didn’t say that on your business card, okay, you buy from if you need someone’s permission, here’s your permission. Okay, to put that on there.

The next thing I want you to do is look through your previous experience sections and pull from there, what’s relevant to what you’re doing now, and get rid of the stuff that’s not relevant, it doesn’t need to be there. Okay, the more you talk about the things that are relevant, the easier link time LinkedIn is going to have bringing you up in the searches that you want to come up in. If you’re talking about all this different stuff you’ve done, it’s going to be harder for LinkedIn to zero in on when to bring you up. Okay, so pull from what’s relevant, pull from the previous experiences, what’s relevant to what you’re doing. Now, don’t forget about those experiences that you had, that maybe you didn’t get a paycheck for. Because that is important that positions you as a leader, maybe you know, that maybe it’s but maybe it positions you as somebody people voted for.

And you know, and then had confidence in you. So make sure you’re incorporating all that into this. And then lastly, build the story of you tell us your journey from the first job you had to the job you have now, so that people are engaged, and you’re helping them understand why you’re uniquely qualified for them to hire you. Okay, whether it says as an employee, or as you know, as a contractor, or as a coach, or as a yoga teacher, whatever it is you’re doing. So I hope that this is helpful to you, I hope that it’s relevant. You know, at the end of the day, I want you to get business from LinkedIn. And this is a little bit of work up front that you have to do, maybe it’s a little, a lot of work up front, maybe need to just put an hour to on your calendar, and sit down and do this, okay.

But here’s the thing, it’s not just another thing on your to do list, because once it’s done, it’s done, you still it’s never finished. But it because it’s your your LinkedIn profile is a living, breathing, always being updated, you know, piece of your marketing, or your personal branding. But once it’s done, you just have to tweak it. And tweaking it makes it really easy, and makes it much simpler. So get it done, get it done once and then it’s not going to get in corporate, it’s not going to be a part of your ongoing overwhelm with your marketing. Right?

You can be it allows you to start using this powerful platform where the business is happening right to its maximum, the work you’re doing is up front and and you do need to look at it on occasion. And then you just can incorporate the simple systems to update it into your world, you know that I’m here to support you with this because I know that this is not. It’s simple, but it’s not always easy, right? That’s why I do this work.

We’ve got a free Facebook group that I’m in all the time, we do pop up live strategy sessions. So you’re welcome to join us there, you can just go to Karen yankovich.com slash Facebook group. But if you want to dive deeper into this, at the end of October 2019. And hopefully, we may do this, we’re looking at maybe doing this maybe twice a year. But right now, we’re going to be doing a free five day LinkedIn profile challenge, where we’re going to be I’m going to be all around for a whole week helping people get their LinkedIn profile updated once and for all.

Okay, you can join the waitlist for this at LinkedIn profile challenge. com, we’re going to be starting at the end of October. If you are listening to this, and it’s when it’s beyond October 2019, the waitlist page will still be there, especially if we if we think to do it again. Or that link that that URL will go to something I never will I never announced that URL, this podcast that goes to nowhere.

So go to LinkedInprofilechallenge.com to get on the waitlist. We haven’t done this in years. So I’m so excited to create this challenge. Again, I can’t even tell you all the fun things. We’re incorporating into this challenge. It’s going to be so fun. So go to LinkedIn profile challenge. com, get on the waitlist for the upcoming LinkedIn profile challenge. Again, if you’re listening to this beyond the fall 2019 No worries, we still got you covered. We’ve got another one coming up in the spring of 2020. And if you listen to us even beyond that the URL goes somewhere. So we’ll help you with it one way or another.

Before you go. I’d love for you to help me out. Take a quick screenshot of this episode on your phone. Share that on social so that you know and maybe even say I’m joining Karen’s LinkedIn profile challenge join me to at LinkedIn profile challenge.com. Okay, we would love for you to share that with all of your friends. And remember when you do that, I share it with my audience if you tag me in it, and that helps us both get more visibility. You know that I want this to be simple for you. So let this be simple. And I will see you back here again next week for another fun, amazing episode. We have a good one for you next week to at the good girls get rich podcast