277 – Mastering the Mindset: Turning “No One’s Hiring Me” into “They’re Ready to Say Yes” on LinkedIn

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses the mindset and strategy that you need on LinkedIn.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

In this episode I talk about something near and dear to my heart: mindset and strategy in the ever-changing world of business, especially here in 2024.

You know, I’m a big believer in the power of human connection, and that’s something we’re going to explore deeply today. I’ve been hearing a lot of chatter lately about how the energy in 2024 is different, and I couldn’t agree more. It’s all about adapting and pivoting our strategies to keep up with these changes.

Now, let’s talk about something that many of us have experienced: frustration. You’re putting in the work, making those LinkedIn connections, having those collaboration calls, but sometimes, it feels like you’re not seeing the results you want. But here’s the thing: it’s all about mindset. Instead of dwelling on what’s not happening, let’s shift our focus to the abundance of opportunities that are waiting for us.

Building genuine relationships with intention and strategy is key. It’s not about pushing for a sale, but rather about creating connections that lead to meaningful opportunities. And yes, it takes time and patience, especially in those high-ticket sales processes. But trust me, it’s worth it.

So, let’s stay aligned with our high-value offerings and truly understand the needs of our clients. Authenticity is key here. And remember, those waiting periods? They’re not setbacks; they’re opportunities to nurture relationships and reframe our perspectives.

Until next time, keep shining your light and embracing the abundance that surrounds you.

Magical Quotes from the Episode:

  1. “I think a lot of the things that we were doing a year ago, five years ago, are not working anymore. And that doesn’t mean it’s time to be discouraged. It just means that we need to be ready to pivot and ready to kind of shift on our feet a little bit.” – Karen Yankovich
  2. “But know that what I want for you is to get a message from you. I got a message from Katherine this week saying I’m getting a client every week.” – Karen Yankovich
  3. “So let’s stay aligned with our high-value offerings and truly understand the needs of our clients. Authenticity is key here, my friends.” – Karen Yankovich
  4. “It’s not about pushing for a sale, but rather about creating connections that lead to meaningful opportunities. And yes, it takes time and patience, especially in those high-ticket sales processes. But trust me, it’s worth it.” – Karen Yankovich

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:10
Hello, hello and welcome. I’m your host, Karen Yankovich. And this is episode 277 of the good girls get rich podcast. And I saw it as the topic of this podcast. And those were the conversations that I’m having in our she’s linked up program with our, our clients and our students in those programs. And there’s something that’s been coming up a lot lately. And I think I think, you know, I’m also hearing and I’m certainly not one to make excuses. But I’m also hearing things like 2024, energy is different and, and things like that, and I can’t disagree, I think that a lot of the things that we were doing a year ago, five years ago, are not working anymore. And that doesn’t mean it’s time for to be discouraged. It just means that we need to be ready to pivot and ready to kind of shift on our feet a little bit. And that’s what I want to talk about here today. I do believe that, and I don’t do it with it, I know it because I’m seeing it, what we teach in our shoes linked up program works. And that is relationships, human to human talking to people. And when you talk to people, that’s when the big opportunities come into your life in your business. So, so when we talk about these things, though, you know, sometimes a topic comes up, that we’re gonna talk about here today. And what we’re talking about here today, really, is the feeling of frustration, when you’re doing all these calls on LinkedIn, you’re having these collaboration calls, not times a million, but times, you know, four or five, six a week, and like, just not seeing any activity, you’re just not seeing anything happen. And I know that it can feel frustrating when I say things like just wait, it will happen, right? I wish that I had a one plus one equals two mathematical equation to tell you, if you do enough of this, then this will happen. But what I do know is that when you build beautiful relationships with intention, and with a strategy and with researched, you know, research behind who you’re reaching out to why reaching out to them and how you’re building these relationships, that the business follows the contracts follows the sales, follow the media opportunities follow, right? So I want to talk a little bit about the mindset of like, kind of no one’s hiring me, no one is signing a contract. You know, I used to get three new people a month or one new person a week. And, you know, I haven’t had anybody since January or whatever, right? Whatever that feels like for you. And it impacts you, right? It impacts your motivation. It impacts your confidence. But the question that I ask my students when I hear that is, did any of those people tell you no. Right? Did any of those people tell you no. And very often what I hear is, Well, no, I haven’t. Right. They haven’t. And, you know, we hear things like I’m being ghosted, or, you know, I don’t want to I don’t want to, to be pushy and be reaching out 100 times. And I get that I get that I want, I want my sales process to be magnetic. I want people coming to me, I will be coming to you. That’s what I teach here. Right? So what do we do about that? What do we do about that? When people aren’t saying no, but you just don’t know what to do next? How do you what to do? What to follow up with you? So what I want you to do, right here right now, it’s kind of shift your mindset from no one is hiring me to I have all these people that are ready to say yes to me. Right? So instead of imagining this LinkedIn void, full of all these people you talk to that have not said yes to you yet. I want you imagine, kind of almost like a like a, an atmosphere, right? With all these stores. And they’re getting closer and closer. Right? They haven’t said no. So they just they’re waiting for the perfect moment to say yes, I don’t know, maybe that sounds like BS, right? Like I get it. Some of you might be rolling your eyes into the back of your head. But this shift in perspective, shifts your vibe. And when you shift your vibe, you shift that feeling of desperation, I need to get another client. Right and and it shifts it to this, like doesn’t it feel good to be kind of sitting here and just kind of like feeling surrounded by all these beautiful people that you’ve talked to over the past few weeks or months that are just getting closer and closer and closer to you? Right? This is the energy that I want you to sit in. If and when you experience this, what you might think of as a drought, don’t think of it as a drought. Think of them them think of them as ready to say yes to you. Okay, so let’s talk a little bit about what do I mean by that? Right? What do I mean by that? So if you’ve heard my podcast before, you know, there’s three types of relationships I’d like you to build on LinkedIn. There’s who can sign a contract with me because we love those people, right? Of course, that’s that’s what most people think they’re on LinkedIn for right but it’s actually not the most lucrative type of relationship to build on LinkedIn. The second two categories are the most lucrative the second one being who has an audience is full of people that might be interested in what you do. So instead of those conversations being, here’s what I do, give me your credit card, right there. Here’s what I do, who do you know? And then the third type of relationship is who are the people that write about what you do the journalists, the podcast host, right, those kinds of people. So second two categories that make our marketing magnetic. So there is a little bit of time involved. Of course, we love when things happen quickly, it can happen quickly, it will happen quickly for you. But there’s also the long game, right? There’s also the long game. So, you know, I come from the school of sales, I’ve been doing sales my whole life, right, which is a lot of years that I’ve been doing this stuff. And I’ve gone through all the different variations of of enrollment calls, sales calls, right? Some being, you know, some being like, you know, some of the things I did my or my earlier part of my coverage of months to close, right. And sometimes if you’re working with corporations, it can take that long, because you got approvals, and they got to get approval and board meetings, and blah, blah, blah, blah, blah, right? To the people that saw your posts on LinkedIn, and noon, booked call on your calendar for two, and joined your program at four, right, like, so there’s so those things happen to and everything in between, I have been on every single one of those kinds of sales calls. My favorite kind of sales calls are people that come to the call with me, they already know like, and trust me, so maybe they’ve been referred by somebody else. Maybe somebody referred me to my podcast, and they listen to my podcasts. And now they got to get a sense of my vibe, get a sense of whether it was, you know, kind of the way that I work. And then they booked a call, right? When the more the warmer that person is, when they get on the phone with me, the easier it is to decide if it’s a fit, and to quickly enroll them in whatever the right product or services for them to, to enroll in. And sometimes, you know, sometimes like, you know, maybe they’re in another program right now, or maybe they’re referred by somebody, but they’re still working with that coach, and they want to kind of let that play out. Or maybe they you know, maybe they maybe it just wasn’t for whatever reason, the right time that they have not said no, if they say to you, wow, Karen, you know what, that sounds amazing. I really want to do that. Let me let me just see what I can work out. Right. And I know that their sales strategies that try to get them to close on that call. And sometimes I even do that. Because sometimes when I talk to people, I’ll get a sense of whether or not it’s important that I help them through the challenge of, of making the hard decisions, right? Sometimes it’s It takes courage sometimes to enroll in a program. But other times, I’ve got the, you know, I kind of use my intuition and I and other times I kind of need to let them do their thing. And either time, either way, they have not said no. If they have not said no, they have not if they have not said you know, Karen, this is just not a fit. I appreciate your time. It’s just not what I’m looking for. That’s one thing, but the better job you do have the of your marketing, like the podcast and marketing to the right people having those calls with those second two categories, right? The people that who do you know, right people, the possible collaborators, and the journalists, the more targeted the calls are they get on your calendar. So

what you’re doing is you’re building that atmosphere of the people that haven’t are ready to say yes. Okay, so stop thinking of them as people that like, I just can’t close anyone, and start thinking of it as you’re just setting the stage. You’re planting the seeds, you’re planting the seeds. And here’s what else when you create a magnetic marketing strategy, you become the lighthouse, okay, you shine your light. And people remember how they know how to find you, those who need you know how to find you. Okay, so you still got to do the thing you still want to like I still do my podcast, I still book calls with people. And if that wasn’t the right time, and they haven’t they’re not a no, they’re not yet to know. They’re just they’re also still not yet. Yes. Right. So, so. So I like to look at them as they’re ready to say yes, right? They’re ready to say yes. So you have to understand that this can be a very lucrative part of your business process. Okay, shifting your mindset from scarcity and lack and you know, people that are not that are saying that are not giving you their credit card, to oh my gosh, I get talked to the best people and these, they’re their times gonna come they’re gonna enroll my program, the more you talk to these people now, the more your funnel, your your pipeline, is, if you want to use like traditional sales technology is filling with these beautiful souls, who when they are ready for you when they are needing you, they know how to find you, right? And when you stay in that energy, that vibe attracts more and more people to you. So the timeline might be a little bit longer for that. So we have to accept it. and get out of this place of like desperation and fear, and into this place of observing the seeds and building the seeds and building the seeds. And they come to me when they’re ready. Okay? Because it is a normal part of the process, especially when we’re talking about these high ticket opportunities. Okay, I’m not talking about your $50 things, I’m talking about your 5000 or 10,000, or $25,000, opportunities, right, flipping the funnel, you’ve probably heard me talk about that, if you’ve heard this show before. So it’s sometimes this is just a normal part of the process, they’re gonna look at their marketing budget, right, they’re gonna look at their marketing budget and find the right exact time to do that. And they’re going on vacation, right for a month, and they’re gonna, when they come back, it’s going to be their time, you know, I’ve talked to and subsequently enrolled people in all of these spaces are organic marketing, continues to feed this, or organic marketing are like is like that lighthouse that attracts, like, like, that’s if you want to, like look at this, less celestially and more like down to earth, you’re the lighthouse. And these are all the the lightning bugs that are all lit up all kind of ruin your life getting attracted to your lighthouse, because they continue to see your posts, they continue to see you show up as a as a, an influencer, right? And these these kinds of collaborations that I’m talking about that lead to these things, to sometimes take some time to develop, right? So you need to have a little bit of patience, you need to be persistent. But when I say persistent, I don’t mean like nagging people, I mean, stay in touch with them, stay in contact with them, comment on their posts, like their stuff tagged them in things you think that they’ll know, don’t want them, don’t tag them and things that are irrelevant. Don’t give them fake marketing. So you might like this article, like, be genuine. You’re talking about your biggest ticket opportunities here. So build genuine relationships with these people, especially when or even when because of course, you want to build them with people that have said yes, already, right? Of course, you want to build relationships with those people. But the people that are ready to say yes, they are waiting for you to just show up for them. Okay, sure. So show up for them. Okay, understand that this waiting period is an opportunity to nurture that relationship a little bit, maybe do a little bit more research on them. Just continue to show up hold space for them. Right, you’re not looking to jam anything down their throat, you’re holding space for them. And and, you know, continue to to encourage them to stay motivated and productive and you need to stay motivated and productive while you’re waiting for them to get from. Get from that I’m ready to say yes to I’ve said yes. Okay. You know, and sometimes I want to address like the concept of feeling like you’re being ghosted, right, this, please don’t let this discourage you. I can tell you that. There’s somebody that I talked to recently that I was I thought ghosted me, I was really surprised because I felt like I had this great conversation. And she’s ready to say yes, she’s still ready to say yes. At the time that I’m recording this. And I’m like, wow, I’m really surprised that I’m being like, she didn’t seem the type to ghost me, right. And then when she finally got back to me, she had a perfectly legitimate reason for why it took her a week to get me to get back to me, right? So expect the best, don’t immediately assume they’re ghosting you. Okay? reframe this, that? Maybe they’re just busy. Maybe they, you know, if they have not yet said no, then they’re still potentially a yes. Right. So maybe they’re really in, but they’re just shifting something around. And they’ve got to wait for this to happen to get in there. Like, we don’t get out of their business, we don’t know what’s going on in their business, right? So so continue to follow up in a professional way, in a non pushy manner, continue to just remind them that shine your light, shine the lighthouse, right? So that they continue to see your light, and then just kind of let it be let it be, they will come back to you. And this is like I teach magnetic marketing. And everybody says yes, I want that. But then they don’t want to actually have the patience to let that happen. You have to have patience here. You have to have patience. A lot of that comes from here, right and your mindset, a lot of that comes in your mindset. I’m doing this on audio and video now. And I’m pointing to my head, like you guys aren’t listening to me on your podcast players can can somehow, you know, see from across the ears that I’m pointing to my mind. This is this comes from a positive mindset, right? You have to be in that mindset that there’s all these beautiful little lightning bugs or stores in the atmosphere that are all there watching your light shine, getting ready to say yes. And there, you know, and then they’ll come to you at the exact moment that they’re meant to come to you. Okay, so if that’s the vibe you’re staying in, you’re attracting more and more of that. So whatever it is you do to keep yourself in that positive mindset. If you have no not yet taken our assessment there, we’ve created a LinkedIn marketing assessment. If you go to Karen yankovich.com, all over our page are links to the assessment, we’ll, we’ll drop it in the links below these videos too. We actually give you morning, visualizations depending on what your result is, and your assessment, we actually give you a morning visualization to set your mind for the day, depending on your type. Each visualization is different, this was a whole lot of fun to create, we actually give you a, I actually give you a visualization depending on your type, listen to that in the morning if you need to. We also we’ve also talked a lot about maybe in the middle of the day needing like a midday circuit breaker, sometimes we’re just busy, and we’re on our to do list and we’re doing all the things and I want you to take a step back in the middle of the day, maybe listen to this visualization again. Or maybe you’re into like EFT and you’re gonna tap a little bit or you’re gonna go for walk, whatever it is for you. Maybe you’ve got a mantra, or some kind of meditation that you do. Keep the vibe high, keep the vibe high, and celebrate successes. And just imagine yourself surrounded by all these beautiful people that you’ve talked to, that are so grateful that you’re in your life, and that you have put yourself out there to offer whatever it is you’re offering that they need, that’s going to change their life, okay. So that when they when they come back to you, and they will come back to you. It’s the exact right time and it’s a hell yes, on both sides. And everybody is in alignment on this.

Does that make sense? You guys understand what I’m saying with this, it is about shifting your mindset from scarcity and lack, to just remembering all these beautiful people that had these great conversations and love what it is you do and want to be a part of what you do and are working behind the scenes to make that a reality for them. That’s the mindset I want you in. And then as long as you keep showing up and shining your light, they’re going to remember about you, they’re going to want more from you. And they’re going to enroll in your highest ticket opportunities. That is what’s working, and 2024. So when people are talking about, you know, giving up their coaching business, and going back to the full time job, by the way, which I respect everybody’s decision all the way around the board. But when people are like I’ve actually tried things that I’ve done years ago, that are just not working the way they used to work, right, this still works. This still works talking to other human beings. People want a high level high touch service right now. They’re done. They’ve got a harddrive full of crap, they don’t need more crap in their harddrive. They want a high touch service, something that can help them move the needle and actually accomplish what it is they do what it is that they’re looking to accomplish, right. So like, for example, in our shoes, linked up stuff, what we do is an accelerator program, which is our flagship three month program. The people that come to us for that program, the women that come to us, they come to us, because the next chapter for them, they want it to look different than the last chapter, whether it is just financial, or maybe they left corporate, and they’re stepping into the role of an entrepreneur, an entrepreneur, you know, maybe they retired and they want to be on a board of directors, whatever it is, we take that three month period, it’s a time investment and a monetary investment for them. And we reshape their personal brand, we write their LinkedIn profile, we create all these done for you as media kits, you get a media kit, you get a speaker kit, you get pitches, we get we cultivate lists of podcasts for you to pitch yourself on, because we want you on the other side of that three months to be this person, okay? That you want to be right. So we’re doing all these things to kind of, say like, like joking, we throw you in a phone booth. And have you coming out on the other side looking like Superwoman. But we’re doing this with you. And by the way, this took so much courage on our part, because we had to when we reframed the program, of course, we had to increase the investment because we’re doing more for you now. But I know, that’s what people wanted. That’s what people wanted, we do still have the opportunity for people to dig out DIY it a little bit. And if you want to know what about all that, what that looks like, grab a spot on our calendar, Karen yankovich.com/call get you to the calendar. And that’s the next step to finding out about this, whether today’s your time or not. But the reason I’m telling you this is because this is what you know what people want are more of this high touch this high touch experience. And this is what I want you to be thinking about when you’re creating your offers. And when you’re building out these, these conversations that you’re having on LinkedIn, you’re filling your calendar, one of the things we teach you in this three month program is how to keep your calendar full with high value people high vibe people that lead to high value opportunities. But know that sometimes it just takes a little bit longer for that yes to actually happen and as long as they haven’t said no, they are still in your space. They’re still in your vibe and they are just waiting there right there. Right here you can see see them? They’re getting closer and closer. And the longer you stay in that vibe, the more of them are going to come to you and say Yes, I’m ready. Yes, I’m ready. Yes, I’m ready. Yes, I’m ready. Does that make sense? So we need to put our big girl panties on. Understand that we can create high ticket opportunities, have these conversations at a really high level, and then know, in our heart of hearts, that those who need us know how to find us. It doesn’t mean we sit on the beach and wait for them to find us. We still got to do the things. And these are all the things we teach you how to do. And are she’s linked up program, right? I one of our students just helped told me today that that’s currently going to the person that she’s getting a client a week with these processes, a client a week, Catherine, you know, I love you, right? Like, this is amazing. But this happens. And she’s got a very high touch service, a client a week. So the clients are still there, the business is still there, we just have to have the process in place, and the patience to understand that when it’s a high vibe, high value contract, sometimes we have to have a little patience and allow the room the processing that needs to happen in the universe for them to actually come to you and say Okay, today’s the day. They haven’t said no, they are just a knot. They are there. I like to call them waiting to say yes, they’re ready to say yes. Okay. So think about what you’re ready to say yes, network looks like okay, and and just kind of sit with them today. Sit with them, say maybe go for a walk, sit in a chair, do a little meditating. and surround yourself with all the people you’ve talked to, that are ready to say yes to you, and the products and services that you offer. So I hope this was valuable to you. I am here every week with new episodes. If you all everything I talked about today is in the show notes you can go to Karen yankovich.com/ 277 Is the episode number for this show this week. So everything is there. If you if you haven’t seen it here, we’ve also got a link to speak pipe. If there’s a topic you’d like me to talk about. Or if there is a guest you think I should interview or you just want to give me some comments on the show. Tell me what you thought about the show, please leave us a message, leave me a message on SpeakPipe I respond to every single one of those personally, I would love to get your message. And if this episode spoke to you in any way, take a quick screenshot of it, share it on social media, share it with your network tag me. So I see it so that I can share it with my audience. And now we’re both getting more visibility right. And this is the this is the fundamentally the vibe of the good girls get rich podcasts, all the work I do in our shoes, linked up programs, it’s the lifting each other up the rising tide that lifts all boats, it starts with I feel like when you the first time you listen to the show, you become a part of our seasons of community. It’s just a matter of time. So you are a waiting, you know, ready to say yes, person, you’re listening to the show. Hopefully at some point soon, you’ll book a call. And that’s the next step. And then after you book the call, we can talk about whether it’s a fit to get some work to do some work with you to get you some help with this. If we both thinks it’s a fit, I can tell you what program we have that we think it’s that we think is a good fit for you. And at that point, we can make a decision about what it looks like to work together, right. But know that what I want for you is to get a message from you. I got a message from Katherine this week saying I’m getting a client every week. Aaron, right to the point where is it? Or is it time to raise your rates? That’s what I want for you. So Karen Yankovich Shaw comm slash call get you to that calendar. Again, take a quick screenshot of the show and share it on social media. If you think it’s a if you think it’s valuable that would help me and you know, hopefully this helped this episode helped you. This kind of stuff. This mindset stuff is sometimes more important than the strategies I teach. So I want to do more of that here on this podcast because I think it’s important. And you know, I’m here for you. Looking forward to seeing your name on my calendar. And I will see you back here next week with another episode.

276 – Mastering Energy for Business Success: A Conversation with Louisa Havers

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Lousia Havers shares how to overcome energetic blocks that impact your journey to prosperity.

Louisa Havers is an internationally renowned Business Success Coach and Master Manifesting teacher, Master Akashic Records teacher (Soul Journeys® Method). She enables high achievers and coaches to unlock their superpowers, turbo-charge soul-aligned magnetism, and “lift the ceiling” in both their lives and businesses.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I’m super excited to dive into today’s conversation with the amazing Louisa Havers! Get ready to explore the fascinating world of energetic shifts and how they impact our journey to prosperity.

Louisa is an expert in the helix method, a transformative approach that helps us expand our consciousness and achieve abundance in wealth, health, and love. She’s here to share some incredible insights and techniques that can help us identify and overcome energetic blocks that might be holding us back.

In our chat, Louisa dives deep into the power of muscle testing and energy kinesiology, revealing how these tools can unveil hidden barriers and guide us towards a path of growth and fulfillment. We’ll also discuss the current landscape of entrepreneurship, touching on the challenges many of us face and how we can navigate them with resilience and grace.

If you’re ready to take your life and business to the next level, Louisa’s wealth portal, body program, love codes, and certification program are incredible resources to explore. Plus, don’t miss out on her masterclasses, where you can dive even deeper into the world of energetic mastery.

Let’s embark on this empowering journey together!

Magical Quotes from the Episode:

  • “Business comes down to relationships. We work with people that we know, like, and trust.” – Karen Yankovich
  • “People are requiring more nurturing before they’re saying yes, so the sales cycle is longer.” – Louisa Havers
  • “All parts of success have peaks and troughs. If there is a trough, it’s a data point in time.” – Louisa Havers
  • “When we’re in a quiet corner on our own, we start running these stories through our consciousness.” – Louisa Havers
  • “It’s not spamming your network. It’s getting to know people in a micro-targeted way.” – Karen Yankovich

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:10
Welcome, welcome. Welcome to another episode of The Good girls get rich Podcast. I’m Karen Yankovich. And I’m so excited to be here with Louisa hivers today, I’ve been actually on her podcast. We’ll talk a little bit about that and that’s how we met within the last year. And recently, Louisa did a free masterclass, which she’s calling the signature wealth energetics masterclass and who doesn’t want that right to who does need a little fine tuning of their wealth energetics. So I took that her master class and I loved it so much, I thought I want to talk about this, and I want you to hear about it too. So let me tell you a little bit about Louisa Louisa hivers is an internationally renowned success advisor and creator of the helix method, Master Akashic Records channel soldier and his method. She enables multi six and seven figure entrepreneurs to lift the ceiling in both their lives and businesses. It’s a journey Louisa knows works as she’s personally undertaken it. years spent leading change in the highly pressurized and stressful social services sector led to shingles and chronic fatigue, compelling her to break free from the corporate matrix of overwork. It was the first step to creating her own life of freedom, and making a bigger impact with her dream online business. Louisa enables clients across the globe to activate quantum leaps to success in their own journey of self actualization and fulfillment. Lisa, I’m so excited for this conversation. Oh,

Louisa Havers 1:31
thank you so much for having me, Karen. I’m delighted to be here. And I’m so excited that you came and joined us in the master class.

Karen Yankovich 1:37
Oh, it was, it was a lot of fun. And it was it just came at a time where I’m like, I want to, I want to check this out. But there’s one thing in your bio, I want to just talk about first for a second, because it’s so interesting, because, you know, I also came from corporate and you talk a little bit about the highly pressurized and stressful set you in and the you know, the corporate matrix of overwork. But I actually think that there’s also a lot of entrepreneurs that are in that space right now. And I can tell you that as much as I felt overworked in corporate, I don’t think I worked as many hours as some of the weeks I’ve worked as an entrepreneurs ever. I mean, other than other than rare exceptions, right? As I worked pretty consistently as an entrepreneur, so it’s, it’s interesting, I’m on it on a journey to make to for that not to be the case. And I and it doesn’t need to be the case in my business. And it’s a big part of what I teach. It’s just interesting what we can do to ourselves too, right? Oh

Louisa Havers 2:32
my word Absolutely. And that the corporate matrix of overwork, I when I first became an entrepreneur, I, I did bring that over work with me. Because I was so used to working in that way and really feeling like I needed to hustle really to to have the success and was particularly within social services very used to firefighting, there was a lot of firefighting going on. So having to troubleshoot being sort of thrown in to go and sort something out that, you know, needed resolving instantly. And, and there were kind of life and death scenarios in that field, on you know, on some occasions, not always, of course. And so our nervous systems kind of get used to running on that adrenaline. And of course, I had my own experience of burnout. And I know so many other people who’ve who’ve had that as well. I think you’re absolutely right, I see it too with many of my clients who are entrepreneurs, leading very successful businesses who are on that place of Hang on a second, I am on a an entrepreneurial hamster wheel, of really trying to get that balance, right. So that I’ve got harmony, I’ve got peace, I’ve got quality of life and a successful business. And I’m not kind of sacrificing one against the other because that’s the thing is, is where are where’s the misalignment showing up if everything’s going into our work. And of course, there are periods of any business where we need to put perhaps a little bit more time into the growth of the business then then other periods, but I think it becomes a problem when that’s the default point. And that’s the norm. If that makes sense.

Karen Yankovich 4:13
It does. When I first started my business, I did the same thing. I took the energy over with me. And then I think I got pretty good at it. But then what I didn’t realize was during the pandemic, I went right back to it because what else was there to do, right? So I’d say Okay, I’m gonna stop at five o’clock and then it’d be 530 And I’m like, Well, what do I do? You know, like not really wanting to sit in front of the TV. Let me just go back to my desk and do some more of this right and and I didn’t realize how much I was getting sucked back into that until and and probably for almost a year right before we really went back to in person events and you know, filling work at least here in the US feeling more comfortable going out to dinner or whatever. But it took me another you know, good period of time to kind of undo that again. Oh,

Louisa Havers 4:57
I totally get that I think I’ve done It was certainly something I heard from so many people who already had online businesses and growing their businesses, or indeed, actually, you know, getting their businesses set up was that where’s the off switch, when you haven’t got those sort of markers that we would traditionally have with being able to knowing that are going to go out for dinner with some friends, or you’re taking the kids somewhere, or whatever it might be. There’ll be some sort of other aspects of social life that will be calling you away from your from your from your desk, and that would get me lost that didn’t really, right. And so for all the workaholics out there, you know, trade, you know, are you going to be? Are we going to be watching something on Netflix that may not be very good for the soul? Or are we going to be you know, doing something to contribute to our, you know, our purpose and our family’s well being and serving clients and all the things. So I think it I think many people had that experience of realizing that they sort of fell into another, working all the time type pattern because it felt more fulfilling, then sort of just sitting in front of the TV night after night, or I had loads of people, I didn’t experience this, but might have missed out socially. But there seems to be like zoom parties going on with people. I think people would like drinking a lot on those on those parties and stuff as though as a sort of way of replacing going to the the pop culture, I guess in in the UK, right. That wasn’t wasn’t going to be good for people’s

Karen Yankovich 6:30
well being will be I think we’ll be dissecting the impact on us of that year for a very, very long time. Right. And because we typically, I mean, hopefully, if you’re running a business, you love what you do, right. So it’s not like a job where you were doing things, maybe you did things you loved, but also probably a lot of things that you just had to do was your responsibility, or other people as you do here, recreate, hopefully, and I think, you know, most of the people that listen to the show are creating things that they love to do. So it’s easy to overwork. So tell us a little bit about wealth, energetics and your journey to be to be, you know, creating the helix method. Tell us a little bit about what that is. And, you know, what brought you to doing this piece of it? Oh,

Louisa Havers 7:14
well. So it kind of goes back to that aspect of you know, how I took my old version of myself over from corporate into into the entrepreneurial land. And when I when I looked back, so you mentioned that my background was in social services. And I remember when I left that I had, and I hadn’t anticipated this, but I did have, when I look back, I realize it was grief. And what I was grieving was actually the loss of the identity that I had, whilst I was working in corporate because and then suddenly being like, Oh, I’ve got this sort of free range. Who am I like, what is my identity,

Karen Yankovich 7:52
such an important statement that you just made? So many people don’t understand that shift and identity that they’re making? When they go from employee to whatever their next step is in their journey? It’s, we’ve never done it before offense. So How the heck are we supposed to know how to do it? Exactly.

Louisa Havers 8:08
And it was something that I hadn’t anticipated that I was going to be sort of hit with. But I really recognized that actually, I’ve got to create my new identity. And really, I’ve got this kind of freedom to really understand more of who I was because I really hid hidden behind the roles of corporate and being really busy, you know, as this this leader in social services, and all the things and of course, it’s one of those things, isn’t it that’s been such a gift of recognizing that the identity that we have, is ultimately how we show up in the world and what we create how we create our reality. So that was like a stepping stone for me in terms of kind of going back and drawing on my psychology background to recognizing Oh, hang on a second, I need to kind of really elevate who I am within my own personal development. And what I started on a journey of really diving into identity work alongside the energy healing aspect, because I discovered that I could feel energy and I’m the kind of person I just love studying I love learning and growing. So I’m always you know, studying new things. And really being able to expand my consciousness and I love to kind of correlate with know who’s doing what across the across the base, because so often people are talking about things and they’re saying it’s some new thing and actually, someone else is talking about it over here, but they’re just calling it different things. Anyway, so my passion is is studying and I love studying or you know, energetics and psychology and all those things. And so as I was learning more and more new new things and had trained in a number of different modalities, and I was experimenting on myself and working with my clients, I really came to understand that when things are working really well and when things are working really well for For for me, and I was getting into that flow state energetically was when I was working on the aspects that I teach within the helix method now, which ultimately is around, which is an energy psychology modality, which is what we do within the helix method is balancing that deep inner healing work that somatic energetic healing work that we need to do so that we’re working across all those different levels of consciousness, really getting into the depth of how the body holds our experiences alongside manifesting ritual so that we’ve got that balance of the of the two and that we are not trying just to kind of do one without the other. And for me, when I really brought the two together, that’s when I saw the greatest shifts more quickly for myself being able to stay in those higher frequencies as elevated frequencies for longer, and for my clients to, because when we’re in that flow state, and things are going really well. Everyone knows that feeling where it’s like, Oh, my God.

Karen Yankovich 10:58
Yes. And then when you’re not in that feeling, it’s just what do I how do I get back there? You’re right, like when you’re in it, you know, you’re in it. And and then when you’re not in it, it’s frustrating. It can be frustrating, I feel like right, because yeah, because then then you will sometimes at least I find that I’m working too hard to get there. And that is the last thing I need to be doing to get there. Right. So it’s

Louisa Havers 11:20
yeah, it’s when it’s when we’re out of that state. And it can be that our default point is so often for so many people is to go right, I’ve got to work harder to get the get the momentum going to get things moving. But if we’re in that space, and we’re not doing the energy work, then our frequency isn’t raised. And so we’re actually trying to kind of push more push matter push things, trying to create from that 3d aspect from the physical plane, rather than I say, allowing our energy to do the heavy lifting for us, of course, we need to carry on taking action on all the things and what’s so beautiful is when we’re in that when we can raise our frequency again. And we’re like, oh, I can feel it happening. We start to see the synchronicities opening up again. And you’re like, yes, I want to stay here. And one of the key aspects I found that’s been really helpful for my clients and I teach this in the in the in the masterclass as well, it’s actually in the master class is around helping people understand that, I think it’s easy to kind of think of it as like three states of energy that we’re in at any one point in time. So we’ve got that flow state, that state that we all want to be in, it’s all you know, that’s where the magic happens. And then we’ve got resistance, energy and reversed energy. And I think it’s just a really helpful concept for people to really understand. So the resistance energy is around, you know, these are the limiting beliefs that we have, like, from an old identity of ours, ourselves, are we trying to create a new version of reality with with these limiting with these beliefs that have become limiting? And then we have and that feels like you’re trying to push, treacle up a hill? No, you’re kind of making progress, but it’s like, oh, this is so sticky. And then we have reversed energy. And this is such a game changer for people because literally your energies reversed. And this can happen when we have experiences along our life path or traumas that we haven’t healed from. And so we’re holding those energetic imprints in our field, and they are weighing us down and taking up some of our energetic space, if you like, that could be more in the flow state. And, and things like you know, from a business perspective, it can be things like if anyone’s face bankruptcy or cashflow issues, that can be very stressful team issues when team members haven’t worked out, or whether it’s sales or you know, all the different aspects that we can have within business, and indeed, aspects that we might have seen with our as growing up as a child with our parents and the businesses that they had. So anywhere, there’s any reverse energy there that can really have a huge impact on people being able to hold that flow state, or when we’re out of it going, Oh, no, I feel like I’ve gone into reverse energy help. How do I, how do I get out of this and get back into that flow state where we can take action without having to work so, so hard?

Karen Yankovich 14:15
You know what that’s I talk to me talk a little bit more about that reverse energy, because I think that that’s an important piece of this because, you know, I can think of a lot of people that I’ve worked with that they can have, like they can check the all of the above button. Right to the to the things you mentioned. So so we know, we know I guess I’m going to say that I’m going to presume this and tell me if I’m wrong. We know when we’re in it when things when we are things are just like no matter what we do, they’re not landing where we want them to land or whatever. Right. But are there are ways to to identify that we’re slipping into it or and then you know, I have 100 questions. We don’t have time for that. But is there like Is there are there things that you do you have to, like, uncover it and, and cry about it and you know, throw some, you know, beat your pillow up or something? Or can it be done? Like, it’s like, tell us a little bit about identifying it so that we know how to learn from it. And we can kind of reverse it, because those are also the things that are the things that probably annoy us the most, right? Like, I cannot believe, you know, my divorce from that person who is is still affecting me. You know, I’m so I feel like I’m so on the other side of it. You know, and I, the last thing I want, is that to be still in the way of my success, right,

Louisa Havers 15:35
exactly.

Karen Yankovich 15:36
So tell us a little bit of how we can, how can we learn a little bit about what those things are, what those triggers might be, and how we deal with them.

Louisa Havers 15:44
So anyone listening, I’m sure, as we’re talking about this people, were you thinking of ideas of wondering if that aspect of their life, maybe they’ve got some reverse energy, they’re like, and you mentioned divorce as well, that’s a huge area that can bring forward create huge energy reversals for people, particularly where there may be, you know, toxic equity, toxic money where, you know, the money’s separated, or there’s money being given for maintenance, and there’s conditions attached to it and all the things and suddenly, we’re kind of rejecting money in one area of our life. But then if we’re doing that over it within our relationships over here, where are we then mirroring it in within our business. And so there it’s it’s a, it’s a beautiful thing as people start to do this, so I can, I can speak to this, because what I want, and I’ve got a guide that people can download that will walk them through how to how to do this. But ultimately, by identifying it through that. So what we do in the helix method, if I just explain that quickly, then people will understand what I’m talking about. So there’s

Karen Yankovich 16:46
a link to the guide, you’ll send us a link to the guide will send you the link. You guys, when you’re watching this just check below you’ll see a link to the guide.

Louisa Havers 16:54
Yes. So this the ability to do this exactly in your own home. So I invite you to do do a high self invocation so that you can align your different levels of consciousness. And that really helps you to drop within and increase your lifeforce energy, so your energy fields expanded out. And then what we do is we do muscle testing with the sway technique, or you can call it energy, kinesiology. And the reason why I like the sway technique. So for those that don’t know it, is you use your body like a dowsing device, which, as you do, it enables you to feel the energy. And I for me, that’s very powerful for people to actually be able to feel their body moving. Typically forwards for a yes. When you ask your body a questions you get a yes or no. To forwards is typically Yes, backwards is typically, you know, there’s all sorts of other things that go on with with the muscle testing as well. But that’s kind of a good starting point for for people right now. Well, I

Karen Yankovich 17:47
can I just want to comment on that I’ve done muscle testing over the years with different people. And, you know, I, I am also a student of energetics and identity. And I’m always listening things but with muscle testing, and we’re doing things like this. I know it to be true, but I didn’t believe it about myself. I was like, I’m forcing this. I know what I answer I want and I’m forcing it. But when I did your Sway thing, I was like, Whoa, you know, I mean, I was like, and I got answers I didn’t expect. And it was really it was the first time that I had ever done muscle testing that I really believed in the results of the muscle testing. And I have you know, I’ve done this with really smart people. So it’s not them. It’s me, just how, how I just couldn’t get it. But for some reason, it was that sway that made a difference for me. And you know, you don’t know that until you try the things right somebody else it might be that the testing like and um, when I do this, it’s like, you know, is it a yes, you can break through? There’s things like that people have done right. So, but I always like kind of felt like, Yeah, I’m making that happen, you know, but with the swaying, I was getting answers I didn’t expect. Which was really cool. Really cool.

Louisa Havers 18:55
Yeah, it really is. It’s, I think it’s the most accurate one for people when we’re talking, because we have to get out of our head to allow the body to sway. And so it’s super powerful. And yeah, I absolutely love it. And this way, when you’re doing this way, when you discover when you ask a question, you have got an energy reversal to it, you’re not going to sway typically forwards yes or no, your Sway is going to start doing something else. Like you might go around in circles, you might lean to the left or to the right, and also other things go on. And so that’s very cool to start to kind of really feel your body respond to that. So what I invite people to do is to you can simply ask questions like, you know, have I got an energy rustle to do that’s preventing me from making 100k This month or you know, whatever the amount is that people are wanting to create in the revenue that they’re wanting to create in their business. And then through a cluster of questions that you can ask, you can drill right down to the root of where this energetic reversal has come and the key for me that really starts to open up for people is as you’re asking these questions and you’re dropped into the, your heart space so that you can allow your body to sway, your body is going to start your subconscious is going to start giving you somatic responses to the question that you’ve asked. So people might suddenly feel a shooting pain and an area of their body. Or they might suddenly get a memory flash across their mind that like, that’s weird. Why am I thinking of my sister doing X, Y, and Zed it’s got nothing to do with this situation? No, it has because it’s just cover up cover up, it’s your body’s your subconscious is is giving you the resources that you need to up to uncover that next piece. So it’s really cool to be able to really recognize the somatic responses as you’re doing that, for me, that’s really key. And then once you’ve identified through the the muscle testing the root, then what we do is through the intention, and breath work and clearing statements, help to command that energetic imprint to shift from your energy field. And then we start to bring in and create what we really want to create. So like weaving a new reality, through into, you know, calling you all you want imprinting successful beliefs, thoughts, emotions, all of the aspects that make up our identity, so that we can really start to embody that and hold that frequency for longer. Does that make sense of that help?

Karen Yankovich 21:30
does? It does make sense. It does make sense. I mean, and I, you know, I as I think as I mentioned, even just even with the muscle testing, it’s until you experience it and start doing it, you know, it’s easy to hear it and process it. But but you need to do it to start to see how it feels on yourself. So that you can kind of get a sense of, of, of what’s going on, right? And what and again, things that you don’t really expect are in the way of things or maybe the things that are triggering, right. So this led you to create the helix method is that were Is that fair to say? Okay, so tell us about that.

Louisa Havers 22:10
Yes, so the helix method, we use a range of techniques within the within the helix method to help people to expand their consciousness and to be able to develop their psychic gifts and to be able to, really, I call it the trifecta of prosperity so that you can heal expand wealth, health and love, because those are the three kind of big aspects that people when we’ve when we’re feeling aligned in all those areas of life, life feels really good. And the ripple effect is there within our businesses, the impact that we’re here to make in the world and across all aspects of life. And so over the last few years with the helix method, it started with, you know, it’s working in this way. And then I had one of my clients reach out. And this is Karen talk about synchronicity. So I had just had a call with my coach and I, we actually written down, you know, as a Monday nights, and I’ve had a call and I’ve written down, okay, right, launch my certification program, starting in September, and then I woke up in the morning, there was an email from a client going, do you teach people how to do what you do? Because I’m looking

Karen Yankovich 23:20
at? Of course you did, right.

Louisa Havers 23:24
And I was like, well, there’s a kind of sign that there’s a Yeah, I

Karen Yankovich 23:26
talked about flow, right. There’s, there’s an example flow

Louisa Havers 23:31
that exactly, it’s I was like, Whoa, this is amazing, you know, and, of course, it didn’t have a name at that point, you know, because it was just been in the sense of how I’ve been working with my clients and you know, within our programs and things. And so that started with you know, we launched we launched as a certification program and that was a couple of years ago now. So it’s been a privilege to be teaching other people how to go deeper with their clients by being able to certify in the in the helix method and and so there’s there’s many aspects to it because there’s so much that you can do you know, the muscle testing the energy, kinesiology that we do within the helix method is just one one of the cool techniques that we use alongside the manifesting ritual that I teach within the within the within the master class that you experienced. But yes, I absolutely love i love it i Lead with with wealth because I love helping people to heal their their money storing and to expand their wealth, consciousness

Karen Yankovich 24:34
and wealth does feed some of the other things right? We can pretend it doesn’t. But you know, even like certainly here in the US, you know, wealth makes a difference in your health. If you you know, health insurance is expensive, doctors are not accepting insurance, you know, so having the cash to be able to, to, you know, join the gym, take the yoga classes, buy a peloton, whatever it is that you need to do to stay healthy, right? So I Think I think that yeah, I think and it feeds the other it feeds. It certainly feeds help. I don’t know about love, but it certainly feeds help.

Louisa Havers 25:06
Yeah, absolutely. Because also, if we think about what, uh, one of the biggest stresses for people in life, that impact their health, it is money, you know, in the sense of where people are, you know, can have very successful businesses go out of business. And that’s gonna have a huge impact, actually, not only on one person’s health, you know, the CEOs health in terms of the stress possible sleepless nights, their adrenals going out of whack all those things, but also family relationships and things because, you know, when people are feeling stressed, they might not be so peaceful at home. So it does have your, you know, it does have that knock on effect across everybody. And when we’re in the flow state, and we’re feeling really good about money and expanding money and all those things, then we can we feel that, you know, our health is impacted as well. And we can feel really generous in our relationships in terms of time, and, and the the expansion of love that we have as well.

Karen Yankovich 26:06
Right. Right. So so the helix method combines modalities for all for that. What did you call it a triangle? Oh,

Louisa Havers 26:16
the trifecta of prosperity? Prosperity. Okay.

Karen Yankovich 26:20
Interesting. Do you incorporate that into everything you do? Or is that a specific program that you teach? Or both?

Louisa Havers 26:27
Yeah, so I actually have so I’ve got the the wealth portal issue, which is where we focus on the money side of things, then I have the body, the body, a limited edition, I call it where we focus on health aspects. And then we have the love codes where we focus on the relationship. And then we’ve also got the certification program for those that are like, you know, what, I want to go deeper with my clients and to be able to take those programs themselves and lead their clients, their clients through it. So we’ve got to be full pathway for people to be able to go on go on the journey, you know, for that, so they can pick, pick the components that they want to want want to focus on. And what I found time and time again, is as people are changing their energy and elevating their consciousness, and it’s just so beautiful, how more intuitive people are. It really awakens that even people who are already really intuitive, it kind of gets ramped up again. Yeah.

Karen Yankovich 27:26
Oh, I love that. I love that. So, you know, just before we came on here, and I think that that I want to make sure we touched on this topic, because i i And we’re definitely going to have you share links to the work that you’re doing, because I know my listeners are going to want to check you out. But we were talking about the fact that, you know, we’re recording this, it’s March the end of March 2024. And there’s a shift this year that I’ve never seen before, in at least the decade or plus that I’ve been doing this work. And more than ever, I’ve seen the wealth piece get in the way. And meaning that more than ever, I’ve seen people closing up their businesses and either going back to corporate taking a job retiring, whatever, but I don’t necessarily think it was a planned, organized thing. Right? I think that there was struggle, we’re seeing more and more people struggling people struggling, do I need to do high ticket? Should I be doing low ticket? Are ads working anymore? Right. So there’s a shift happening in the market. And I think, you know, the strategies that I teach are really very relationship focused. And I think that still works. So you know, so we’re doubling down on that. But I wanted to mention that because I if you’re experiencing this, you’re not alone. You know, and we’ve talked earlier, before we turn the camera on that, you know, it was almost like the elephant in the room, right? People are still pretending to be successful or pretending to have this, you know, just pretending to continue to move forward with their businesses. But behind the scenes, it’s a little bit of a shit show. And I’m not gonna lie, we’ve changed a lot of things up ourselves because of that the things we used to do. I did a thing this year that I hadn’t done in like eight years. And it was just a silly little marketing thing, right? But eight years ago, when I did it, I remember, I mean, my list was 1/10 the size it is now. Right. And I remember having stacks of paper on my desk and like going through them saying, Alright, who am I doing this with? And who am I not? We had two responses this year. You know what I mean? And this is with a list 10 times the size with it. So things are shifting. And I think as marketers, because I certainly am a marketer, I know you’re a marketer, and many of the people listening to the show are marketers, we need to be paying attention, right? So so tell me a little bit about what you’re seeing about that in the end, you know, from an energetic and also just from a practical standpoint. Oh,

Louisa Havers 29:47
yes, huge. I’m definitely seeing that as well. And what I’m what I’m recognizing is that people are acquiring more nurturing before they’re saying yes, so the sales cycle is longer if that makes sense. Or People are stepping in because of either they’ve had they’ve got burnt along the way, with perhaps investing in things that haven’t delivered. They’ve got stuff going on in their own business where cash flow isn’t, isn’t what it was because of this extension in sales cycle before people are saying saying, yes, the impact of taxes going up. Certainly that’s been in the UK, I don’t know what’s happening elsewhere in the world, whether taxes have been affecting for other people in the different countries that they’re in. So I think there’s a number of different squeeze points that are coming in for for business owners. And of course, as creatives we get, if we’re listening to what’s going on in the market, then we need to pivot and adapt to be able to go and say, Okay, hang on what was working, isn’t working anymore. So I now need to be able to use this breadth of skills that I’ve developed, and to be able to apply those principles that you teach carrying around relationships, and apply building relationships, because in a new way, because ultimately, business comes down to relationships, we work with people that we know, like, and trust that has stood the test of time. Of course, we you know, that what the gift of working in the online space is that it the we’ve kind of collapsed the timeline, so to speak, for being able to get to know like contrast people through video, and, and all those things. And I think what we’re seeing is a little caution coming in for people as they are, as the market has matured. And there are more people out there. And also, I think what we’re also seeing is a portion of people who may have come into the online space, whilst they’re in the pandemic, recognizing that perhaps it’s not for them, and closing. Because if you think of it, it’s kind of like, where are we 2020 for three years, you know, that sort of cycle, isn’t it of people going actually have grown the business sob this, this isn’t, this isn’t for me. So there’s kind of those sort of practical aspects of it. And then what I’m recognizing as well, from an energetic point of this, all of this is hugely stressful for people who are going through that hang on, I’m giving my business because of whatever the reason is, if it’s cash flow, if it’s actually they’ve realized they’ve got a business that, you know, didn’t give them the freedom that they thought they wanted, or, you know, sometimes we try trying new aspects in our business. And we like to actually, it’s, it’s not, it’s not for me, and that and that’s okay. But there will be reversed energy around this for for people and, and that’s for me is being able to help people go right, let’s clear all the stuff where we’re holding some trauma, even if we’re telling ourselves because we can rationalize can’t wait and tell ourselves a really good story about X, Y, and Zed. But it’s really important to go into the heart and to really recognize Hang on, how is the body experiencing all of this so that you can make sure that we’re not taking any of that, that trauma into whatever the next project is. And if there is cash flow in your business, to be able to transmute that energy so that you can free the energy up so you can start to allow things to feel easier. And to be able to go okay, do you know what? All parts of success have peaks and troughs that if there is a trough, it’s a data point in time, because the thing I see is, we shame on ourselves so much when things aren’t in flow, rather than saying, You know what, the business is just feeling a bit sticky right now. And I need to refocus. It’s not like it means anything about ourselves worth but we’re very good at when we’re in a quiet corner on our own just to start to kind of the nervous system or start running these stories through through our consciousness. And then before we know it, we might have you know, might be believing the thoughts that we’re thinking. Right, right.

Karen Yankovich 34:15
So so if I’m listening to this conversation, and I’m self identifying with a lot of the things we’ve talked about today what’s the first step to identifying these this reverse energetic shift? Yeah,

Louisa Havers 34:30
okay. So I would download my guide so this can this can go step by step. It’s all there for you. And then I would identify Okay, so what’s going on in my current reality, what am I seeing because it’s an internal internal reflection of how I’m how I’m feeling inside and then use that as a starting point. So it’s like Have I got an energy reversal to do with XYZ, whatever the thing is, and and to do this way technique to To identify it so that you can feel it in your body that will be super powerful. And then to follow my guidance in the in the, in the workbook that I’ll give you in the guide, so that you can start to change it and then by all means, come to our next masterclass because I go through it, I’ll be there to answer any questions, I can help you with anything that’s kind of feeling sticky. And so we can start to change the energy so that you can start to be like, You know what I’m feeling like off you’ll feel more relieved, your your frequency is getting raised, and only good things are gonna come from come from that.

Karen Yankovich 35:32
How often do you do the masterclass?

Louisa Havers 35:34
I do them every six to eight weeks.

Karen Yankovich 35:36
Okay, okay, good. It was great. It really was you really way over delivered in that it was awesome. I highly recommend everybody register for that. And we’ll put all the links to all of this in there. Okay. So, in addition to all of this amazing complimentary stuff that you have out there, how do you how do you work with people.

Louisa Havers 35:54
So I have my group programs, I’ve got the wealth portal, which is our four month wealth energetics program. So people come in to expand their wealth consciousness. And our intention is that they have a breakthrough in their the money that was coming in within the next 60 days or less. So that’s our goal. It’s super fun. And so people can, you know, inquire about that to if they’re looking to expand their wealth consciousness. And we’ve got the body which we run sort of once a year. And people can come into that, where we really focus on what’s going on in the in the body. And for any deep trauma work that people are wanting to work through. We’ve got the love codes, we’ll be running that in June, live, which will be focusing around our relationship with ourselves and our relationship with with others, to perfect people wanting to heal aspects of relationship, whether it’s in work or family members, or calling in the one even it could be, could be four. And then of course they work, you know, I have private clients as well at one to one with with clients. And you know, I will create bespoke packages for people with my private clients.

Karen Yankovich 37:03
Amazing, amazing. Well, I love the work that you do. And I’m glad that you’re in my life. And I look forward to seeing what else you’ve got going on in this upcoming year. And I’m a fan. And I think you’re gonna get a lot of new fans this week. So thank you so much for being here. If you’re listening today, and this has resonated with you, then you know what I want, right? I want you to take a quick screenshot of this and share it on your social media tag me tag Louisa, because we will then share it with our audience. And we’ve mentioned on the show the importance of that building relationships that you know, people understand and getting to really know like, and, and, and know, like and trust you. And a lot of that comes from this, right? Like if you met Louisa somewhere, I don’t know on the street, you may not you may, she said she told you some of the stuff you might be like, okay, but I you know, hopefully, you know, like, and trust me, because you’re listening, I’m asking you to know, like and trust her. So this is how we all lift each other up. And this is how we all start to get through whatever’s energetically going on this year or whatever is changing and marketing, right. It’s just shifts in marketing. And honestly, that’s why I do what I do. Because I feel like what we teach here, and she’s linked up and Karen Yankovich Land is good old fashioned marketing. It’s worked for 100 years, it’s gonna work for another 100 year it’s on algorithm dependent, or anything like that, right. So. So when you share this, this is how we all support each other, and how we all get to move to move forward. If you want to know more about what it looks like to work with us. There’s links on this page as well or go to Karen yankovich.com/call book a call on our calendar. And we can talk about what it looks like to get some support with some of your LinkedIn and PR strategy so that you know how to start to build these relationships, right that good old fashioned marketing stuff that works. And it’s not spam your network I promise you it’s not spam your network it is get to know people, right and in a micro targeted way. So just like I got to know Louisa over this year, so I look forward to seeing what’s next in the in our future. Louisa. I think there’s more to come. And thank you so much for being here today.

Louisa Havers 39:11
Oh, thank you so much for having me. It’s been a real treat. And I’m so excited to connect with everybody as well. So thank you looking forward to meeting meeting everywhere. Okay, so

Karen Yankovich 39:20
we’ll see you back here again next week for another episode.

275 – Shatter Limits, Increase Revenue: The High Ticket Offer Blueprint

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to overcome imposter syndrome, shatter the limits, and increase your revenue.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Today, we’re diving headfirst into the world of high-ticket offers. Are you tired of letting impostor syndrome hold you back from reaching your full potential? Well, it’s time to shatter those limiting beliefs and embrace the transformative power of high ticket offers.

From crafting irresistible packages that deliver immense value to mastering high-value sales conversations, we’re breaking down the strategies that will supercharge your business growth. But let’s be clear—it’s not just about raising prices; it’s about understanding your worth and confidently conveying that to your clients.

And speaking of confidence, let’s address those mindset barriers that often stand in our way. Surround yourself with supportive communities and mentors who understand your goals and can help you overcome those self-doubts. So, if you’re ready to take your business to new heights and unlock the potential of high ticket offers, let’s connect and start your journey to accelerated growth and success. Remember, with the right support and mindset, anything is possible. Stay fabulous, stay focused, and let’s make those big dreams a reality.

Magical Quotes from the Episode:

  1. “It’s time to shatter those limiting beliefs and embrace the transformative power of high ticket offers.”
  2. “Crafting irresistible packages that deliver immense value is key to mastering high ticket offers.”
  3. “Surround yourself with supportive communities and mentors who understand your goals and can help you overcome those self-doubts.”
  4. “Unlocking growth means understanding your worth and confidently conveying that to your clients.”
  5. “Accelerate your business by harnessing the potential of high ticket offers and achieving success faster.”

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:10
Hello there, and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich. And this week on the show, we are talking about one of my favorite topics, and that is high ticket offers. And really what we’re talking about is why I think high ticket offers is the answer to creating that transition from wherever you are now to wherever you’re looking to be, in the next three months, six months, 12 months, sometimes you’re leaving corporate, looking to build out a consulting business, sometimes that transition is just a new income level, right? And so often, we’ve got this feeling that we are, you know, full of impostor syndrome, I’ve never did this before. So we underprice ourselves, or we think we need to sell these like Final or things. It is so not the answer. And it is what is keeping us stuck. So I’m excited today to be diving in with you with one of my favorite topics here. So we’re gonna talk a little bit about why I think this is so important. And of course, I’m going to give you lots of tips that you can implement as quickly as you like. So, you know, here’s the thing, I get it, I’ve been there. You know, I remember, well, I will say this, when I first started this, I’m gonna say this version of my business, but it’s really not even it wasn’t this we weren’t doing than what we’re doing. Now. When I first started online marketing, let’s say that I still had a corporate job. So I was paying people to do some of the work, right, like I wasn’t able to do the work, I was running an agency and I needed to pay people to execute the work because I was working full time. So I would get the clients, I would do the strategy, and somebody would do the execution. And you know, always committed to having the best there is right, so I was paying people well. So in order to do that my prices started out pretty high, we were charging as an agency $1,000 per month per platform, way back in like 2010 to manage social media, because because I wanted I knew that we needed to be able to do a good job. And it wasn’t just so that I could have a ton of money in bank, you know, I mean, of course, I’m a for profit business. So there’s nothing wrong with a lot of profit. But at the same time, it really wasn’t as much about that as it was about being able to deliver at the level that I wanted to deliver it. So I kind of started this in this place where I had to create like kind of higher ticket offers, in order to be able to just have any profit at all. But I also had many, many years where I was just saying, oh, we need to you know that this $50 thing is $100 thing. And, you know, I think that that is absolutely what keeps us down. So I want to talk for let’s talk a little bit about what I think a high ticket offer is, okay, a high ticket offer is not overpricing something, right. It’s creating a big, fat, juicy offer that allows you to be able to over deliver, but also brings in enough cash to you so that you can start to fund your next chapter. Okay, if you’re doing this, and you are, you know, charging $50 or $100, you know, it’s gonna take you forever to make that jump. i It doesn’t have to if you get this piece, right. And that’s why I’m here to help you with today. So an example is, you know, I think I’ve talked about this on the show before, but it’s it bears repeating. There was a networking event that I went to, maybe about a year ago now. And I love this group. And it was just, it was all women. And as they went around the room, there’s gonna be 20 people in the room. And I was kind of on the kind of on the tail end of the 20 people as they went around the room. And when they went around the room and they asked everybody like, what is it that you want to get out of this networking meeting, you’re at a networking meeting to grow your business, okay. They asked everybody what you wanted to get out of this networking meeting. And every single person said, Well, I’m a coach, I’d like client, you know, I’m a CPA, I like client, I, you know, I sell widgets, I’d love somebody that can buy a widget. And when it got to me, I was like, Y’all are killing me. Because I of course, if you sell beautiful widgets, you should sell a widget. But the mindset in this room is everybody’s like, I need a sale of a widget. What if we flip that? And a hot look at that from a high ticket offer perspective? And say I sell widgets. I’m looking for somebody that wants to put my widgets in their chain of stores, right? So who do you know that might want to buy 10,000 of my widgets? That’s what I want you to think about. It’s not that I don’t want you to sell widgets, right? So this is crucial for scaling your business. It is crucial for achieving your financial goals even faster, because you know how long it’s going to take you to have to achieve your financial trickles to be the wealthy woman of influence that I want you to be selling one pen at a time, right one widget at a time it’s going to take forever. So we need to understand that there’s a lot of different ways we can look at this high ticket offer thing. And it’s not necessarily just about overcharging. Right. So it’s really about, like, I think about my client, Claire, who I adored Claire, and I remember this conversation so distinctly and I talked about this still. And that was a couple years ago now. You know, she was in our she’s linked up accelerator program. And on the very first thing we do in that program is I get on the phone with you. And this is my favorite thing to do. And we just brainstorm what your high ticket offer is, right? So Claire’s, like I, she left corporate, she wanted to do leadership, consulting in corporations. So she’s like, I know, I’m thinking it’s about a $5,000 thing, but I’m thinking you’re gonna want it to be a $10,000 thing. So let’s just call it a $10,000 thing. I’m like, Alright, cool. So we spent the time creating her $10,000 thing. And at the end, I said to her, Well, let me ask you something, Claire, what would happen if it was a $20,000? thing? And she, her eyes lit up, and she went like, well, oh, my gosh, then I could go on site, once a month, I could go, I could do assessments for everybody in the department, when she started rattling off all these other things she’d be able to do. If it was a $20,000 engagement, instead of a $10,000 engagement. She didn’t say, Oh, well, then I got an extra $10,000 in profit, right? So this is what I want for you, I want you to think about if you had a 5000 or 10,000, or $20,000 offer, what amazing, beautiful things would you be able to do with an investment level like that? So where do we start? Right, the first thing you have to do is you have to start to think about what your value is, right? What is the transformation that happens on the other side of the work people deal with you. Okay, it’s not about all the features and benefits, it’s about the transformation that happens on the other side of the work people do with you in my shoes linked up accelerator program, the transformation is, we want you to know how to how to create market and land a contract for your high ticket offers using LinkedIn and PR strategies, right? Once you learn this system, we want you to do it once. Once you learn this system, now you can do it over and over and over and over and over. So it isn’t about and you get a weekly call, and you get a call with Karen and his group this and blah, blah, it’s not about that. It’s about you having the ability to create to to to land contracts for your high ticket offers, right? So that’s the first thing you have to do is identify what’s that value, what’s that transformation you want people to have on the other side of the work they do with you, then you have to take then you have to now you have to kind of package your offer, right. And you know, I just had a call ally, if you’re listening, I just had a call with a student in our program. And we were talking about packaging your offers. And we were saying how, you know, the tide changes in the online marketing world, right, there was a time where big long sales pages were a thing, right. And then there was a time that nobody even wanted to look at your sales page or your website, they just want to talk to you or they just wanted to, you know, like, get what you have. And I think it’s coming down to now it’s coming kind of back around to, you know, having maybe a couple different offers being able to customize them. But you want to have you want to create irresistible high ticket packages, that speaks directly to the needs and the desires of the clients that are looking for the transformation that we just identified in the last couple sentences that I was telling you about. Right? So you want to think about how you can package these and I am a firm believer that everybody needs to have a VIP day offer. Everybody needs to have a VIP day offer. You’ll be surprised I think about de who is on our team, but also has a business of her own. And she went through our program and she you know, I’m like create a VIP day offer. And she had a call with somebody and she talked to them about it. She actually did was on the podcast a couple weeks ago. So we’ll link to it in the show notes. We talked about it there. She you know had a conversation with somebody but because she shouldn’t have this offer before. Now she had this offer. And she said well, here’s what I can do. And he said, Okay, where do I sign? Right? So the beautiful thing about that is you can customize it, you don’t need all like kinds of lead magnets and trip wires and funnels and all that stuff. It’s just a matter of having that offer. Right? So as you’re packaging your offer, make sure that you have something that’s simple and powerful and, and profitable for you. Right? People will also pay for fast results. I get if you’re like a weight loss coach, you can say and we’re gonna meet on Saturday and by four o’clock you’re gonna have lost 25 pounds, right? I get that with some of the services that some of you guys that might be listening to have. You can’t promise fast results, but you can. There’s probably a lot you could do to jumpstart right and that’s what I want you to think about when you’re packaging your offer. People will pay for faster results. If you say to them, Listen, it’s a three month package. But one option is it’s a three month package for $5,000. Right, but one option might be to front load it with like a VIP day. And what that does is takes my $5,000 offer becomes $8,000. But But what’s gonna happen is we’re in one day, we’re gonna do what it normally takes us a full month to do. And then when we jump into the three months, we’re already a month ahead, people will pay for that we live in a world where everybody wants things to happen yesterday, right? So think about these kinds of things as your packaging your offer, and then think about how you’re going to price these things, right? How are you going to price this, you want to think about, you know, a little bit of psychology of pricing, but it really is less about that and more about understanding that people value what they pay for. Right? You know, we, I can tell you that I have personal experience with, the higher the price point, the better the customer. And the lower price point things are the ones that give me the biggest freaking headache, you know, so you want to make sure like, don’t be afraid to create 5000 or $10,000 $50,000 offers, think about like, I’d like you to kind of take your offer and whatever you think it is now. And again, do it with I did with Claire, just double that. Double that and then you don’t you’re just this is just an exercise, right? It’s just you and maybe some a whiteboard or some post it notes, right? Think about what you could offer if you doubled it. And that’s the juicy offer I want you to do. You know, I actually had this conversation I was if you’re listening with somebody that I went to high school with that is a yoga teacher. And she was like, What can a high ticket offer be, and I’m like, You know what, here’s I have a high ticket offer could be, there’s a lot of women that are busy, you know, and we’re not getting any younger. And I can tell you like from my perspective, you know, as I get older, I’ve got carpal tunnel down dog hurts my wrists and blah, blah, all the excuses, right? If you create, if you custom design, if we just can spend a day with me spend a day with me create a couple of different sequences of yoga poses specifically designed for me that I could rotate through, maybe also build in a massage or build in, you know, some essential oil blends that you think I should use while I’m doing these poses helped me create a schedule for this, do something to hold me accountable for this, right? But spend a beautiful, juicy day with me to create this package. People will pay for that people will pay for that. Because they’re not going to yoga classes because they feel intimidated. Even if they’re not feeling intimidated. They just feel like Oh, everybody, there’s can do more than I can do. I don’t want to do it. It’s It’s just frustrating. So I don’t go. Right. So what if you did that? And then what if you held them accountable? Maybe you even do a virtual class a week with them to keep them on track, right? There’s so many things you can do with high ticket offer, no matter what it is that you that you offer. Okay, so the next thing you need to do is you need to market and sell this baby, right? So you need to think about who’s your target audience? Who’s your target audience? You know, I’m thinking of another person I’m working with right now who’s like, all right, I think there’s people that apply this I do I do. There’s people, her audience is women. She lives in an area of the country where women, some of the women that have money, and what they will pay for what she does. And the beautiful thing about the high ticket offer, like going back to my client, Claire, which went from 5000 to 10,000 20,000. If her goal is to if her income goal is a quarter million dollars a year, she only has to sell one of those a month, right? So it’s not like you need to find 10 of these people. If you’ve got a $20,000 offer and you want a quarter million dollars, you’re you just need to find one a month. And I promise you, there is a market for that. Right? There’s a market for that. Obviously, I think LinkedIn and PR strategies is where we make that happen. The reason that we incorporate PR is because as you are especially if you this next chapter looks different than your last chapters, you might not have the testimonials, you might not have the credibility that goes along with somebody wanting to give you their credit card for $10,000. So having being featured in newspapers and magazines and interviewed on podcasts and things like that, you borrow the credibility of the of the publication, and that helps give you that credibility. So that you are people will see you as worthy of their investment. Right. So that’s exactly what we teach in our she’s linked up accelerator program. We have a self mastery version of this as well now, and we teach you the marketing strategies to magnetize. Right. It’s not LinkedIn. It’s not LinkedIn strategies where it’s like spam your network like that is never anything you’re gonna hear from me. It’s a magnetic strategy that attracts those people to you. Right, and helps you effectively market this so that you’ve got the exact right people landing in your lap, landing in your lap. And then of course, you have to have sales conversations about this very rarely is somebody throwing you their credit Call for 20 grand without a sales conversation, right? So there’s a sales conversation that needs to happen to go along with to get that contract signed, right to get that contract signed. So you want to have high value sales conversation. And this is that these are the kinds of things that lead to those conversions in those contracts, without feeling salesy without any, like sales tactics, or anything like that. It’s truly just about having a conversation, to see if it’s a fit, and to custom design, something that’s going to help them get that transformation that we talked about earlier, so that they, you know, they’re achieving the goals that they want to achieve, and you’re there to guide them and help them. When you’re doing this. Can you see now how when you do this, you’re starting to, you’re showing up at a higher level, and you can more quickly achieve your financial goals, which will more quickly get you out of wherever you are now and into wherever you want to be. You see how this can happen with a high ticket offer, it is the key to doing this. Without this, it’s so much harder, and it takes not even twice as long, maybe 10 times as long. Alright, so here’s the thing is we’re doing this right. I’m sitting here saying, and you’ve never done this before, and I want you to sell this for $10,000. Right, and you’re probably thinking, you’ve lost your mind, Karen, how

do I do that? A lot of it is up here. A lot of it is up here. We have impostor syndrome, the most common hurdles are thinking that we are not worthy of it. And I know you were not born yesterday, you’re probably not a college graduate just just recently graduated college and listening to the show. Most of the people that watch the show are people that have been around for a while and have a skill, right? All we’re doing is reimagining that skill for the next chapter with some higher ticket offers, so you can more quickly get to those income levels, right? So there’s mindset shifts that have to happen. And you know, all the work that I do all the work that I do in our she’s linked up accelerator program, there’s a big mindset component, we kick off every single week, we start the week off on Mondays with a mindset Monday call where we’re working to shift your mindset a little bit, so that you’re stepping into this new chapter confidently and like the CEO, and feeling really good about yourself, if you’ve taken our quiz or assessment, if you go to Karen yankovich.com. All over the website is linked to the assessment, the LinkedIn quiz, one of the things you’ll get with your results is an empowerment visualization. I want you to feel empowered, that’s how you step into this new chapter with this empowered feeling. And it comes from those visualizations, well, the visualizations help you with that, like shift your energy, and shift your vibe into the place that’s going to help you have the kind of success is there for you. Right. But most of our blocks are here, 100% there, most of them are here. So just know that you do not have to do this yourself, right? Whether you want to talk whether we want our help, or whether you’ve got help from somebody else, maybe you’ve got some mastermind people or some entrepreneur friends that you work with, don’t do this alone, don’t do this alone, get support, and get support from people that understand it. Right. Like sometimes, you know, our friends or our family, they love us, and they want the best for us. But they don’t get it when we say our seven figure businesses in our future. They’re like, what? Right? Like they don’t understand it. You need to surround yourself with the kinds of people that understand your big goals and have the same big goals. Right? And that’s how you start to shift this and again, nobody I mean, I can’t think of a single person. I mean, I’m trying to think of it right now. Right? So it’s probably wouldn’t come to me that quickly anyway. But I can’t think of a single person that I can think of that has the kind of success that I want for my business in my life that does it alone, it does it without a coach or does it without a team, right? You need support, you need support. And this is this mindset. And this this people around you are the ones that are going to be like, yes, you can do this, you can do this, you can have these $5,000 sales, these $10,000 sales, these $20,000 sales, you can do this. Okay, like I said, it’s the very first thing we do when I start to work with you, on any level is create your high ticket offer. Because that, to me that the work you do on LinkedIn is not designed to get people to buy one pen at a time, the work that we that the strategies that we teach, are designed to help you land the big fat juicy clients. Right? So let’s just recap this for a second here. First of all, just remember that that if you’re next if you want your next chapter to look different than your last chapter, then we have to do something differently. Right. So I believe that the fastest way to do that is high ticket offers. Right and high ticket offer. Ken is not just about raising your prices, although it could be. I want you to double the highest price thing you have. And just think about how amazed saying you could make that offer if you had all that extra budget to do that. And remember that you don’t have to have as many sales and contracts in a month to hit your income goals, if you have those higher ticket offers. And the best part of all of this, when you have that extra cash coming in, you can pay people to do all the crazy things you think you should be doing changes to your website, 60,000 social media posts, right, all the things sending out your emails every week, right? You can pay people to do that, if you start thinking, like, I like to call it flipping the funnel, thinking about the biggest ticket opportunities first and then paying people to help you build your audience so that you can sell some of the lower ticket stuff, right. So you have to you have to craft your offer, you have to get clear on you know, what your value is how you’re going to package it, what the price is going to be. And then you have to market and sell it right, you have to market it and sell it again, I know this can happen for you. It happens for all of our students in our choosing depth accelerator program, and it can happen for you. But you have to shift your mindset to be open to this and to allow for this to come into your world. Does that make sense? I hope that that makes sense. Because honestly, it like I said it is one of my most favorite topics to talk about. It is my favorite thing to do. As a matter of fact, whenever I talk to my team, and we’re making changes to the program, whatever they’re like, oh, no, you have to do that call because that and we’re always driving our students back to listen to the replay of that call. Because because it helps you remember what’s possible. Right? It helps you remember what’s possible. So if you want to know what it looks like to get some help with your high ticket offer, best way to do that is grab a spot on our calendar at Karen yankovich.com/call. These are calls that we just were there to support you, right? I mean, our community starts with this with you listening to the show, right? If you want to know what it looks like to get some help or have a spot on our calendar, these calls are not there. They’re just truly getting to know you getting to know your goals. And then if it’s something we think we can help you with, we’ll tell you what that looks like. But we are truly looking for perfect fits. And if you’re a perfect fit, we’ll tell you that, right. If we don’t think you’re a perfect fit, we’re still gonna give you a ton of value, we’re still gonna give you lots of things that you can do to take action on. But at the end of the day, nothing’s going to change if you don’t book that call. So go to Karen yankovich.com/call, I would love to see your name on the calendar, check out the show notes. There’s links to all the things I talked about here today. There’s also a link for SpeakPipe where you can leave me an audio message I love your audio messages I get to I respond personally to every single one of them. It makes me feel like this is a little bit less me talking at you and more me talking with you. So I love, love, love that. If you got some value out of this show, I also would be so grateful if you took a quick screenshot of this. shared it on social media, whether you’re listening to it, wherever you’re listening to it, if you’re watching this on YouTube, you know, subscribe to my channel so that you don’t miss an episode. If you’re listening to it on a podcast player, make sure that you follow the show and the player, your player of choice so that you don’t miss an episode. And then take a screenshot, share it on social media, make sure you tag me so that I see it because then I can share your posts with my audience. And we both get visibility that way, right. And that’s how we start to lift each other up. That’s how we start this beautiful collaborative experience of getting support giving support showing support and building beautiful, abundant businesses. My goal is for there to be more wealthy women in the world wealthy women of influence change the world women with money can can donate money, can vote have more choices. And I know that what I talked about here on this show is the fastest way for that to happen for you. Okay, and that’s how I contribute to the world. Right? I my contribution to the world has happened more women have more money. It starts at Karen yankovich.com/call. I’d love to see you there. And I will be back here again next week with another episode of The Good girls get rich podcast. I will see you then.

274 – Unleash Your Inner Author: Amy Collette’s Expert Advice

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Amy Collette discuss how you can become an author.

Do you feel some hesitation in the idea of writing a book? Amy Collette would love to hear about your concerns. You see, she has developed a proven method to help make the process of writing, publishing and marketing your book easier. This framework helps you clearly define the elements you need before you begin to write: your mission, your ideal readers, and yourself as an author. Her experience as an author, editor, project manager, team facilitator, and certified life coach meld together so that she may help you write a book that make a difference.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I’m super excited about today’s episode! I’ve got Amy Collette with me, the brains behind Positively Powered Publishing and the author of Unleash Your Impact. Together, we’re diving deep into the incredible journey of becoming an author and how it can totally transform your life.

Amy opens up about her own author journey, highlighting the power of vulnerability in the writing process. We explore the amazing benefits authors experience once their book hits the shelves, from increased speaking gigs to elevated authority in their niche. She also shares her unique approach to helping aspiring authors navigate the writing journey, including coaching programs, community support, and her upcoming book launch for Unleash Your Impact.

I want to encourage you to take action on your dreams of becoming an author. Connect with Amy for guidance and support, and remember, your message deserves to be heard!

Magical Quotes from the Episode:

  • “The income feeds the impact. So many people think it’s about income, but I think the income is because of the impact.” – Karen Yankovich
  • “There’s no greater thing that can happen than someone comes up to you and says, ‘Your book changed my life.'” – Amy Collette
  • “Most people have their book in their banner on LinkedIn because they’re proud of it and they want to… It’s part of how you put yourself out there in the world.” – Amy Collette
  • “And it’s so funny because it’s not like we need babysitters. But that accountability makes a big difference. It just does.” – Karen Yankovich

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:09
Hello, hello, everyone. Welcome to a new episode of The Good girls get rich podcast. I’m your host, Karen Yankovich. And I’m here with Amy Collette today. And I’m excited to have Amy here with us today. Amy is a book Alchemist. She was visionary leaders leave their legacies imprint, Amy is a writing coach and author, a speaker, and a crystal clear voice for intentional change. She inspires audiences to make the kind of impact they desire by teaching them how to deeply connect through the power of story. And she’s a passionate and upbeat speaker her audacious mission is to help raise the positive vibration of the planet who doesn’t want that she supports thought leaders in creating deep human connection and lasting impact by sharing their transformational stories through her unleash your inner author coaching system, she takes their powerful messages to the world in a bigger way, as successful first time authors. Amy, I’m so happy to have you here today.

Amy Collette 1:03
So excited to be here with you, Karen. You know,

Karen Yankovich 1:06
yeah, Amy and I met a couple of months ago, a couple weeks ago. And you know, I just know that a lot of the people that listen to this show, are really looking to move into a bigger place on the planet in the next 12 months. There’s some kind of transformation I had for you. And Amy, and a lot of times having a book is a part of that transformation. And, you know, it can seem overwhelming, it can seem daunting. So I thought that this would be a great conversation to have, so that Amy can give us some tips on things that we can do to get started with that process. But before we do that, Amy, I mean, we you everybody heard your official bio, tell us a little bit about you, and what brought you to doing what it is you’re doing as an author coach.

Amy Collette 1:54
Yeah, well, you know, like, so many of us, I have a long and winding, you know, work history and story interests, and all that kind of stuff. And it all felt really random, until I wrote my first book. And my first book was called the gratitude connection. So I had been a professional writer and editor for a couple of decades. So I knew that stuff pretty well. But, but writing and publishing my own book was a whole different journey, because I was writing from my voice, first of all, instead of the voice of a company or, you know, another entity. And so that was really a process to learn that, then I had to learn the whole publishing process, which was really interesting. And I made all the mistakes. So I learned the hard way. And you know, I never want anybody else to have to go through that painful process, right?

Karen Yankovich 2:48
Like we’ve made the mistakes, let us make the mistakes. And yeah, you know, we can help you get to where you want to get faster, without having to I mean, you could Google anything, right? You can find YouTube videos for everything you do. Do it the long way or the hard way. Right. I like I’m more interested in wasting my time these days?

Amy Collette 3:06
Well, and exactly just what you said, Karen, is you can absolutely do anything on your own write a book, you can build a house, you know?

Karen Yankovich 3:16
Well, I don’t know if I can build a house. But maybe I suppose somebody can given

Amy Collette 3:20
enough time, right? Making the mistakes and how to fix them. You know, you can do anything. Absolutely. But if you’ve ever had coaching, you know how valuable that is, you know, as a business person, as a writer, as whatever you’re doing, having the insight and support of somebody who’s been there a bunch of times before you have counsel a lot. So that’s how I

Karen Yankovich 3:46
did okay, but you didn’t do that. Right. So tell me when you when you started, when you mentioned though, that writing your first book was really what made you know what path you were on? What, what part of that? Is it? Is it the fact that you did all the hard work and thought, oh, my gosh, I did all this work. Let me help other people do that.

Amy Collette 4:08
No, it was more organic than that, really, because people started coming to me to edit their manuscripts, you know, so they had, like me had written their book in a vacuum and taken forever doing it. And then give me the manuscript. And sometimes they’re great. And other times, I just have my head in my hands thinking, Oh, my goodness, I wish this person would have talked to me first, right, you know, so I could give them some idea about what to think about before they write the book. So that gave me that aha moment of where I wanted to start working with people at idea stage, rather than all the way that and when they have to rewrite the book. I want to help them write the book in the right way the first time that makes so that’s really my passion is is helping people get super clear and very grounded in what they’re talking about. And really crystal clear with their own message sometimes that takes a little bit of, of working through, and then they can bring it to the world. I

Karen Yankovich 5:10
love that. So but so tell me this though, like, even before I started this podcast, it took me longer. I mean years to decide what I was calling it than it did to actually do the work of recording it and getting it out there. So how do like So assuming that I’m not the only person out there that has? And I’m not even gonna say it’s perfectionism? I mean, I guess it is right. But I don’t feel like it. Generally, I suffer from perfectionism. But it just seems like such a big thing to get a book out there. How do you get off of that piece of it? How do you help people get off of that piece of it? Like, I got this idea? This is what I do. I know, there’s a book in me. But I don’t know, not only where, you know, what makes sense from the perspective of my expertise, but also what, what makes sense from what people are looking for. Right? Like we I mean, you listen, we want to write a book, but we also want to write a book that that is compelling and that people are going to buy, right, so. So how so tell us a little bit about that process?

Amy Collette 6:09
Yeah, that’s that’s a huge question. I know, I’m aware. Well, you know, I’ll start with the beginning, which is, you know, how do you even get started, you’ve got this idea, you’ve got some compelling message or experience that you want to share? And how do you even get going on that? And so that’s why I created a whole process for it. Because it’s really like any other big daunting project, you do it a piece at a time, right? It’s like the elephant you do at wire a terabyte at a time, right? And so you can’t if you’re constantly thinking in that macro way about, oh, my gosh, it’s this huge thing, how am I going to get it done? Breaking it down into components really helps. And so that’s why I start with that. And I do that before people even start writing. So people get clear on exactly what their message is, what their mission is, who they’re doing it for, what their own goals are. And, you know, we also talk about those things that might come up and trip you up, you know, like your fears, your procrastination, your perfectionism, those things you talked about. And we come up with a plan. So it’s, I call it the roadmap, but it’s a detailed outline. So just like if you were building a house, you don’t just start whacking boards together, you know, and hoping it turns into a house at some point, right, you have a plan, you have a foundation. And so I really strongly believe in spending some time on that foundation. And now you’ve got it laid out in front of you. And you can do an A doesn’t seem like such a big scary monster.

Karen Yankovich 7:43
Amazing. Can you tell us a little about the first couple steps? Yeah, so

Amy Collette 7:48
the first couple of steps I think are absolutely key. And I see this is different than a lot of people do it. Some people just start banging out words on a page. And, and and they’ll you know, fix it later. But I really believe in that, in that getting it clear first. So I do this in a two day retreat. And so

Unknown Speaker 8:10
one of the things that are both

Amy Collette 8:13
BOTH Yeah, I do it either way. But I do it in a small group or one on one. And it’s this kind of magical process. Because all those things that I that I just mentioned the mission, or the readers, you know who your audience is, I call it your your reader soulmates. And then your own goals as an author, and then creating that roadmap, though, it’s all so intertwined, that it’s really helpful to do it in kind of an intense way, all together, you know. So we go through that in two intensive days. And it you know, it’s like your book is born. It really gives people some aha moments gives them tremendous clarity, sometimes not just for their book, but for their entire business. So because we really dive deep into a lot of questions and real introspection, because, you know, you could say, Oh, who’s your who’s your reader? And you can say, oh, it’s people just like me, you know, or it’s everyone. And, you know, that’s if it’s for everyone, it’s not for anyone, because you’ve got to, you’ve got to let your reader know, this book is exactly for you. You know, they gotta know, oh, my gosh, this is the person I’ve been waiting for. Right? I can’t wait to book, right. So we get that clarity, and then you have a plan to start writing. So that’s where you really start. That’s

Karen Yankovich 9:40
interesting. That’s interesting. You know, it’s so funny that you say that you equate that to your business because it is I do think it’s so important to get that clarity on your business. And I mean, listen, I’m gonna sit here and tell you I’m having this conversation with you. I do not have a book of my own out there yet, but I have had many conversations about that. And there was a person that Elena if you’re listening to to this, I love you and And, you know, I am still, we’re gonna get the book out one of these days. But I had a conversation just like that with somebody that I had done some work with. And we spent some time talking about exactly who the person was for what the book was for. And then, two hours later, I my phone rings, like my actual phone rang, it wasn’t like, I got an email. And it was somebody that had seen me speak at an event, two or three years prior to this, who had my business card, and on my business card, my phone number was on there, right? My business phone number was on there. And she’s like, she was a real estate agent. So real estate agents, you know, they tend to get a lot of money. And then, you know, all at once, right, so she had made a big sale. And she’s like I am, I’ve been waiting to call you, I really want to work with you. And it was literally the exact person I had described two hours earlier. And it feels like dropped out of the sky. It was so cool. Because, you know, again, she had seen me a few years before, so it’s not like, you know, so the stage is always set, right? But when I just believe if I can get a little woowoo here, when you have that clarity, and you put that clarity out to the universe, the universe says, oh, okay, boom, here you go. Right. And it’s so it’s, it’s not easy to have that clarity without somebody helping you with that clarity. And this person, by the way, bought our VIP offer, she bought a VIP offer. So it was, you know, many 1000s of dollars. So it was so cool. It was so cool. I literally like and gave me her credit card. Like right there on the phone. I called I called you know Halina back and I was like, You are not gonna believe what just happened? Not gonna believe I do believe it. I do believe it. That’s exactly what, that’s exactly what we want to happen. Right? So most of the authors you work with, then their book, and their book is intertwined with their business. Like they’re not fiction books, or their their business books are like, tell us a little bit about that. Right? Because I guess I’m just assuming that, because that’s who I’m sure most of our listeners are. But But is that mostly what you do? Yes,

Amy Collette 11:57
you’re exactly right. So most of the people I work with, they’re entrepreneurs, they’re speakers of maybe maybe both, in most cases, both. And they are just really on fire about their message, you know, they’ve been through some Trant transformation themselves. Usually, not in a not in the happiest way. And I just say that transformation often comes through some, you know, change that is difficult. And so it’s how we’ve moved through that it’s, it’s really the lessons learned, it’s that silver lining, it’s that, what can we take forward from this, to better our lives and to help other people better their lives. So that’s really what we’re doing over here. We don’t do fiction, we don’t do children’s books, just because that’s not my expertise. And I really want to help people get their message and connect with the people they most want to serve. So it is intertwined with their business, with their speaking career, really, with their movement or their mission. You know, so this is this is people who really want to, you know, change the world, one one reader at a time. So that’s what we who we love to work with.

Karen Yankovich 13:13
So as so as you’re taking people on this journey, right, so now they’ve made the start, right, and now they’re midway on their journey, their books not ready yet. Are there? Is there anything that you see, that surprises you or surprises them? Like how, like, when you’re in this process, which, you know, what is tell us a little bit about that? Like, what is it? What is starting to shift in your business or life as this book is starting to become a reality? Yeah, that’s

Amy Collette 13:42
a really insightful question. Because I see a couple of things. One is, in some of these things, people do not anticipate. I do because I’ve seen it so many times. Right, so eight, right. The first one is, what is actually it’s a psychological term called the valley of despair.

Karen Yankovich 14:04
You know, rally of despair is that because after

Amy Collette 14:07
you get all this clarity, and you’re so excited, you’re just like, oh my god, this feels like my dream is actually coming true. Now. This is so cool. It’s just what I’ve been waiting for what I’ve been putting off for years, you know, and then when you actually get started on any big project, you know, you run into some barriers, and it might be procrastination, it might be you know, your business is taking off and you’re super busy now how am I going to find time to write the book? Or you just, you know, that it can be procrastination can be all perfectionism pops up all these things? I call them fear dragons, and they’re circling around and they have something to teach us, you know? So yeah, you know, all of those things are an opportunity to learn and to grow from and so, that’s where the coaching really comes in to is like, let’s talk about what really going on isn’t really time or let’s let’s dig into this a little bit more. Because often people, you know, most of our books, there’s a memoir aspect. So there’s personal stories that

Karen Yankovich 15:13
are interesting. Yeah, right. And so

Amy Collette 15:15
that leads me to the second point, which is that vulnerability, you know, so people are getting really real and raw here, and they’re having to work through some stuff maybe that they haven’t fully worked through yet. Now writing it bringing up and bring it into the public eye, is a whole different thing. You know, so it’s another level of working through that stuff. And so that personal development that actually happens, as you’re writing the book, as you’re becoming an author, is something that people also don’t expect. But it’s a beautiful, it’s not just a byproduct, it actually is part of the process. And it makes the book in your message even more powerful, because you’re really digging into your, your deeper story, like I work with a lot of speakers. So they’re used to telling their backstory, but in a super abbreviated way from stage, right, just like I did, you know, at the beginning of the podcast write, you know, say a little bit of something. But of course, there’s a ton behind that, that that you can work through in your book you can even expand upon in your book. And so they get to see themselves in a different way, because they’re telling that story. And, and it just usually makes the book even deeper and more valuable than they had even planned on it being. Wow,

Karen Yankovich 16:38
I love that. So let’s fast forward. Now the books ready. It’s in their hands. You know, you mentioned that a lot of your, you work with a lot of speakers. And I can tell you that I’m I’m quite sure that first thing that happens is their speaker fees increase, right, because now they have a book as they’re showing up. Right. So tell us a little bit about is that first of all, is that true? And if so, what else? What other kinds of things? Are they starting to experience now that their book is actually in their hand? Yeah.

Amy Collette 17:05
Well, I would say that for most of the authors I work with impact is their number one driving force, right? Of course, finger Speedo.

Karen Yankovich 17:14
True. You said that. I love that you said that. Because you know, it’s so funny. So many people think it’s about income. But I think the income is feeds the impact. Right. So So I think that most of the people, and I think most people that are listening to the show, right now, when I ask people, you know, I remember a couple years ago, at the end of the year, I was I had in my shoes linked up group program, we have we had a group weekly group call, and we I always just kind of went around the room and said, What’s everybody most looking forward to in the next year, whatever. And not one single person had an income goal, every single person had an impact goal. And I was like, and I let it all go around. I’m like, Did you guys catch that? You know, like, so many people think that their business is about the impact with the the income, but the income is because of the impact, right? So the book actually comes out even more. Exactly.

Amy Collette 18:10
And that’s what’s really cool. So So number one is the impact where as an author, there’s no greater thing that can happen, then someone comes up to you and says, your book changed my life. I mean, I’ve had that happen. I have authors call me all the time to say, Oh, you’ll never you’ll never believe this. What happened at the mall yesterday or whatever, where somebody came up and hug them and told them that, you know, or they get an email. It’s, it’s amazing. It’s that’s what we do it for, you know, but yeah, I also so I’m I give a class where I talk about some of the impacts and and bigger stages that people are able to get on. Like, I have a wonderful PR and media expert in New York. And I asked her just point blank, I said, does it help your clients get on TV? If they have a book? And she said, Absolutely. She’s in a matter of fact, they’re probably not going to get on TV if they don’t have a book. Right? You know, it was I was surprised that she was that, you know, adamant about it. But that’s really true where so I’ve seen people I’ve have an author who I got a call out of the blue one day, and they said, Hey, we want to fly you out to New York to be on the today’s show. Oh, wow. Oh, cool. I was pretty exciting. She told me until a few hours beforehand straight from my text because I got something happening. So that was pretty exciting. And then other people have been onstage with Les Brown and big motivational speakers like that, you know, national speaking tours. And so yeah, they can command bigger stages Bigger, bigger or fees for sure. But that also all adds up to getting in front of more people. So they can make that impact. And then I always say that once somebody sees you on stage, they fall a little bit in love with you. And they want to take something out, and it gives you your, it gives

Karen Yankovich 20:17
you that credibility that helps you command those, though. And it’s not even when I talk about higher prices, I’m not talking about overcharging. Right, I’m talking about creating these big fat juicy packages, that you now have the credibility to get contracts for.

Amy Collette 20:35
Yeah, yeah, it’s really cool to see that. And sometimes it happens, a speaker is, is already out there and being asked, you know, hey, where’s your book, and they don’t have a book yet. But other times, it happens really the other way around where people become an author first, and then have that demand just automatically start start getting them on stages. So that’s what’s really fun. Of course, you know, the more you work at it, the more stages you get on but Right, right, right. And the more stages you’re on, the more stages you get, because people see you. And it’s, you know, it’s kind of a self perpetuating system. So it’s really fun to see that happen for my authors. That’s awesome.

Karen Yankovich 21:19
That’s awesome. So tell me a little bit about how you serve people. So you’ve got this program, and you’ve got this system. If I’m listening to this show right now, and I’m like, Alright, Amy, I want to I want to I want to learn more, how can I get to start to get to know a little bit more about you and the kinds of work that

Amy Collette 21:35
you do? Yeah, so I have lots of ways to to find out more, you know, my website, unleash your inner author.com. And I have a Facebook group called positively powered, that’s the name of my publishing company.

Karen Yankovich 21:50
Is that a public group that anybody can join? Or is that just for your clients?

Amy Collette 21:54
It’s a public group. Yeah. Great. Well, so

Karen Yankovich 21:56
we’ll link to all of that in the notes for this. Yeah, yeah.

Amy Collette 21:58
And I’ll also give you a link for a free kind of guidebook that people can work through, because you mentioned earlier, how do you know if your book is even a viable thing? Like, is it? Is it a good idea? Is it going to help people is it worth doing, and that guide book helps you figure that out and helps you sort of see it laid out on paper. So that’s really handy. And so I love to help people just, you know, kind of prime the pump get their juices going in their brain about how they can do this. But yeah, so there’s lots of ways to get started. And I have a YouTube channel too, that has a lot of recording. So I do a free workshop in my group every month. And in fact, you were on it. Yes, that was

Karen Yankovich 22:44
about how we could use LinkedIn and PR to you know, get your get, you know, as an author to start to show up.

Amy Collette 22:51
Yeah. And just so I can give you some feedback. It was terrifically useful. So you know, you get both Karen and I at the same time, yeah. Video, you

Karen Yankovich 23:00
have it. So that’s on your YouTube channel? Make sure we link to that as well.

Amy Collette 23:05
Yeah, and isn’t it great, I got terrific feedback on it. Because I think a lot of a lot of people are not, not digging into the absolute treasure that LinkedIn is, and that it can be for your business and for your speaking career for you know, again, visibility as an author gives you that credibility. And most people have their book in their banner on LinkedIn, you know, because they’re proud of it, and they want to, as they shouldn’t be a part of your brand. It’s part of how you put yourself out there in the world. And your book really represents you out in the world. And so it’s a it’s a great way to connect with people and and find a larger audience than you might. Any other way. Right.

Karen Yankovich 23:51
Awesome. Awesome. So what’s on deck for you this upcoming next? Three months? Six months, 12 months?

Amy Collette 23:59
Yes, well, I am launching my new book called unleash your impact. And that really is for people who are those those thought leaders, those visionary people who have a message, and have been carrying it around in their head for probably a long time and want to want to get it out? So it’s a way to get started on your book? Yeah, so that’s really fun and exciting, and just getting that out there and in the world, so that’s my, that’s really my big next push and launch is, is the book because I want to help as many people as you know, you hear a lot of people say that they want to write a book, and very few actually do it. Right, you know, because a they don’t know how they don’t know where to start. Right. And they often need some support to get it done. You know, and so that’s why you asked me about my process earlier. It’s actually kind Have a many pronged approach, not just a one sort of one phase solution, because there’s an entire course that I teach along with a coaching program. And then there’s also a community, there’s my free community on Facebook, but this is a, this is a community of people who are right in the trenches with you, as you’re writing your book, you know, they’re going through all the things, you know, the excitement, the thrill, the fears, the just trying to figure out all the timing, and all the different pieces that go together, and it’s so nice for people to be part of that community and realize a they’re not alone. They’re not the only weirdo going through the problem, or thinking they are, you always think we’re the only ones who have that issue. But of course, there’s a whole world of people who are going through the same issues as you are. And so it’s just that nice support and community for people to get support and also offer that to other people have the accountability that a group provides, as you know, that that really counts. People can say, Yes, I can do this to themselves. But we tend to be more accountable, or more apt to fulfill our accountability goals, when we have to come in front of our coach and a group and say, Yeah, I didn’t get it done. So.

Karen Yankovich 26:25
And it’s so funny, because it’s not like we need babysitters. But that accountability makes a big difference. It just does. It just does. Yeah, that’s awesome.

Amy Collette 26:35
It does. And ultimately, we’re only accountable to ourselves. But it helps so much to be able to have, you know, to be able to talk it out and talk through those goals and celebrate. Yeah, when you meet when you meet them. Yeah,

Karen Yankovich 26:51
awesome. Amy, this is so good. I can’t wait to dig in. I’m going to check all your I’ve got some of your stuff checked out already. But I need to dig in deeper. And I know that there’s somebody listening, that is not gonna get their book out. So I’m excited about that. And maybe more than one person, maybe a bunch of us will get our books out here. What do you guys think you’re in for, like little accountability around this. Thank you so much for being here. Amy, we’ll put links in the below on how you can find out more about Amy. And you know, the reason I wanted to have Amy here and the why why I have guests like me on the show is because my goal is for there just be more wealthy women in the world, right. And I know more women with more money. And anyone you talked about, like in your bio, how you’re changing the vibe of the planet, it makes a difference. And I want more women to have more money or money gives us more choice. And more choices allow us to change the world. I mean, it allows us to change the world. So so for sure, check out all the links that we’re going to share with this episode on everything that we shared about Amy. And if you want to know what it looks like to get some help with the LinkedIn and PR piece of this, you guys know how to do that. Right? There’s links below but also the best place to start. Like, I believe that my community starts here with you listening to the show, even though I don’t necessarily know who that is, right? I think that’s where the community starts, we’ve got a Facebook group that we’ve got linked in the show notes that you’re welcome to join. The next step for you is to book a call, we have a spot on our calendar. But at Karen yankovich.com/call. If we both think that it’s a fit, to have a conversation about what it looks like to get some help, I’ll tell you what that looks like. But mostly, we’re gonna have a conversation around just supporting you and what your next steps might look like. And again, if it’s something that we think we can help you with, we’ll tell you what that looks like. But either way, these calls are really valuable for you. So grab a spot on the calendar, Karen yankovich.com/call. And if you loved what you heard today, make sure that you share this episode on social media tag me tag, Amy, we will share it with our audiences. And that’s how we all get more visibility, right, you’ll get in front of my audience and Amy’s audience, if you tag us in your posts about the show. That’s how we start to build those relationships that are so powerful and so profitable in our in our businesses. And, you know, I’m not gonna say no, if you feel like if you love this, and you want to leave us a review, on Apple podcasts, make sure that you’re following the show everywhere that you listen. And there’s a link for SpeakPipe in the show notes. I love getting SpeakPipe messages because I can reply to those. I reply to every one of those personally. So tell me what you thought about this episode. Tell me maybe there’s another guest you think I should be interviewing, tell me what your book is all about. I want to know SpeakPipe is a great way to do that. And you can either go to Karen yankovich.com/speakpipe Or just go to the links in the show notes for this and you know, we’re here to support you right that rising tide that lifts all boats. So help us help you by sharing the show. Amy, thanks again so much for being here this week. And I’ll be be back here next week with another episode thanks for being here thanks Karen

273 – She’s LinkedUp Behind the Scenes: How We Evergreen Cohorts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares what’s going on behind the scenes with the She’s LinkedUp Program.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Let me take you on a ride through the incredible evolution of our coaching program. From early struggles to finding success on LinkedIn, we’ve faced challenges, made pivotal shifts, and grown tremendously.

Transitioning from an evergreen model to cohorts was a game-changer, fostering a sense of community among our clients. Recognizing the need for more personalized support, we introduced a pilot program with more done-for-you services, significantly impacting our clients’ success.

The recent addition of the Self-Mastery Program addresses the need for a self-paced option. It’s nerve-wracking, but we’re excited to provide a stepping stone for those not ready for the full program.

Ownership of intellectual property became a focal point – our clients should own their success. We clarified this, emphasizing empowerment.

Being a CEO means balancing client service and profitability. It’s a juggling act, and I embrace the role as we continue to grow.

Explore our programs, share your thoughts on social media, and leave us audio messages. This is a community, and your voice matters.

It’s not just about coaching; it’s about creating more wealthy women, empowering them for more choices, impact, and success. Thanks for being part of this incredible journey. Can’t wait to see what comes next!

Magical Quotes from the Episode:

  • “I really believe that more and more people are looking for more personalized support. And I’m always looking for ways to do that.” – Karen Yankovich
  • “Our goal for everyone that joins the program is that they have an immediate hit by the end of their 12 weeks.” – Karen Yankovich
  • “I want the women in our program to be wealthy, to be building generational wealth. And you can’t do that if you’re spending half your time doing all the busy work.” – Karen Yankovich
  • “My heart, my goal, my mission in this world is I want there to be more wealthy women in the world. Women with money can have more choices.” – Karen Yankovich

Resources Mentioned in the Episode:

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:09
Hello there, and welcome to episode 273 of the good girls get rich podcast. I’m your host, Karen Yankovich. And today, we’re going behind the scenes into the she’s linked up world and the good girls get rich world and our business here as a whole. You know, we have made some pivots, as we moved into 2024. And we’ve made some pivots along the road. And it was kind of brought to my attention that this is something that maybe you’d be interested in hearing about. Because probably, if I’m experiencing things in my business that are that I’m looking at and going, you know what this isn’t working the way it used to work, it’s time to think about what how we can best serve the people we want to serve. And it maybe it’s not the way we previously were serving them. If we’re experiencing that, maybe you’re experiencing that. Right. So I’m going to take you on a little bit of a journey today over how this all came about, because you know, we’ve had, and I’ve talked about this a little bit on the show here and there. Right. But, you know, I thought that it would be this episode is going live February 2024. Right. So if you’re watching it, listening, what listening or watching to this in the future, that’s the moment in time that this is this is happening, right, so. So I’m going to say if I feel like 2023 was probably the first full post pandemic business year that we had, and things change, things are just not working the way they used to work in 2019, and 2018. Even the way they used to work when we were kind of being virtual, right, things have changed. And I think that this is not a pandemic blame, right. But I can’t ignore the fact that the entire world was shifted on its axis for a couple of years. Right? And I say that because Because probably whether or not the world shifts on its axis, things are gonna change again, right? So so listening and paying attention to what’s working, what’s not working, what you’re hearing from your clients, what you’re hearing from people, that maybe would be great clients, but are not joining, you know, your your services or not purchasing your services, and how you can modify things and kind of stay with what’s happening so that you can continue to serve at the highest level, because that’s really what I’m doing. Right? I you know, at this moment in time, we have, you know, I’m just gonna go three main offerings, right, we have our 12 week, she’s linked up accelerator program, which is our premier program that we’ve been running for years, I work with people privately, which I’ve been doing for years. And we’ve also recently rolled out a self mastery version of our she’s linked up accelerator program. And we’ve made some serious changes to our 12 week program, because of the kinds of things that we’re experiencing. Right. So I want to take you back a little bit because this comes up a lot when I talk to people like when I talked to a lot of people, right, I talk to a lot of people about what they’re up to and what they’re looking to do. You know, when I ask a lot of questions, before we have a conversation of is it because it makes sense for whoever I’m speaking to, to get support by me and my team, because I’m picky. I’m picky that I want to make sure that if you’re investing in me that I believe in my heart of hearts, that I can 10 times your investment, right, like that’s my barometer, right. So when I’m asking a lot of questions, I doing it too, because that’s what I’m looking to hear. Right. So So back, you know, we started this program, or she’s linked up program sort of as get linked up. And it started, my gosh, maybe in 2018, maybe 2017. And it was pretty much a I don’t remember how many weeks it was, but it was mostly content. And in week two, one or two, you were asked to write your LinkedIn profile. And what we were finding was that’s where people are getting stuck, right, they’re getting stuck there. So but we were, you know, how can we help and we do weekly group coaching calls, and we had a Facebook group supporting people. And the investment was, you know, pretty inexpensive. I don’t remember, you know, I think it was around $1,000. It wasn’t maybe even had been under $1,000.

Because it was pretty much just content only, you know, what I would do? I would reach out to people, you know, we had things in place that were like if, like we could tell if you hadn’t opened the training, for example, and we can trigger an automated email. It’s just how’s everything going? Where I haven’t heard from you, right? But what I was finding was that it didn’t work for me. And here’s what I mean by that. A lot of people, many, many people like my I had started in this online business world with Marie Forleo, who was still teaching her B school course that helps so many, many 1000s of women get started in online marketing program. It’s such a huge impact on my, on my business on how I grew my business.

I’m and, and then this is not knocking, because I think the school was amazing for me at that time, Marie provides the service. And she’s like, okay, here it is, here’s what I got for you do it. Because if you do it, you’re gonna have success. If you don’t do it, I can’t help you. But if you do it, you’re gonna have success. And I think that for the most part, that’s true. But I wasn’t happy with that. And that’s just me being and maybe I need to get over that. Right. And I and I’m working towards that. I’m going to talk to you a little bit more about that later.

Because like, I remember specifically, there was somebody that I knew that what the program we, you know, I would do a lot of speaking at events, and somebody I knew what the program, and I saw her about a year later, and I was like, Hey, how’s it going? You know, what did you do? How did you find it? How did you find the program to be above? Well, she’s like, honestly, Karen, I didn’t even open it. So she wasn’t saying to me,

I did it. And it sucked. She wasn’t saying to me, I did it. And I couldn’t figure it out. She wasn’t saying to me, I didn’t it was amazing. She was saying to me, my $600 or $100, or $1,000 was throw away money, because I actually never even got to it. So I’m like, Oh my gosh, I just didn’t want that I just didn’t want that I wanted if people are going to invest in me and my products and services I want. I mean, I know I can’t, I can’t promise results, because I don’t know what you’re gonna do. And I can’t have an expectation that one or 2% of the people that invest in what I do, are going to do the work. But I can take things like that because I hit it hit me in the gut, right? I take things like that I’m like, alright, what can I change, to help people understand that this is life changing work we’re teaching here is timeless marketing. It’s not going to change when the LinkedIn algorithm changes, it’s not going to change. When there’s a pandemic, it’s not going to change, right? It’s life changing work. It’s timeless marketing. And I know how much money you know, this friend of mine left on the table. So I went back to my team and I started thinking, and I really I kind of started at our messaging. And I started at our messaging. And I’m like how we have what is it in our messaging that is that people are not connecting with to realize that not only should they invest in this program, but they should do the work, right? So that’s about when we shifted to she’s linked up. Because at that point, somewhere around that was when this podcast came out, right. So at that point, I just felt more connected to serving women. Because what I was finding was, women were feeling they were not that I’m not that I’m excluding men, because I kind of honestly don’t care what your body parts are how you identify, I really don’t our programs really are for you, regardless of any of that. That being said, I don’t think women were filling is included in this work. So when I was researching messaging, I was like, women are like, and I remember being in like programs and talking about Yeah, LinkedIn is just not for me. And I’m like, really, because this is where business is happening. This is there’s so much opportunity, like this is where you sell your biggest packages. So we shifted tissues linked up, because I felt like it aligned more with our podcast. And, you know, as a digital marketer, one of the things that I knew, and one of the things that I teach in this program is that as you create, the products and services that you’re going to offer to get the kinds of contracts you want to get that you take this program to do, you know, to help you with niching is important, right? niching is important. And you know, I can argue it, I know that you can argue that I can get business anywhere. But and here’s what I also also I know, my podcast is called Good girls get rich, my programs are called the she’s linked up programs, and probably at least half of my private clients are men. So it’s not, it doesn’t mean that I’m precluding men, and even with all my marketing and messaging going there, I’m still serving people that don’t identify as women, right?

Because I because I can, but from a marketing perspective, the niching helps, it helps me get known, you know, a couple years before that I was not really even niched on LinkedIn. And when somebody would say, hey, I need a speaker for a conference on social media, I grateful that my name would get thrown out with 200 other names, right. But when I started to shift my business to to mostly LinkedIn, I realized that now when somebody said, Hey, I’m doing this conference, I need a LinkedIn speaker 100 People would say call Karen, right. So the more I niched in my business, the more known I became for the work that I was doing. And some of you guys might remember the get seen be heard Dave Days where I was working with Christina Dave’s, and Christina is a PR, she teaches PR strategies. And I learned so much from Christina that that’s actually another niche that I brought with me to the she’s linked up programs, I think, because I wanted women to not only feel included on LinkedIn, but also to be stepping into LinkedIn feeling confident, and having credibility and I knew that PRP is really brought credibility. So this is now how I was starting to niche and my business as I started to grow the business. So we started to so somewhere over the pandemic, we we niched down to issues linked up, we built even get linked or get linked up we had PR in there

and I I was looking at where people were getting stuck. And where they were getting stuck was they just didn’t want to write their own profiles. And I get that. I’m not a writer, I don’t want to write my own profile, I have providers on my team that do that for me. So I said, alright, well, what would maybe it’s time to increase the investment and do more for them. So we changed the program up, and instead of giving you training, on how to write your LinkedIn profile, we said, I’m going to take this off of your plate, we’re going to write your LinkedIn profile for you. Because I know that that’s not your zone of genius, it is our zone of genius. And I know when you show up through the rest of this work with this amazing profile, everything changes for you. So of course, I as the CEO had to do the mindset work around, I’m like, doubling our prices now, right going for 1000, or 2000, or even more, because of my costs, like we have great LinkedIn profile writers, right? So the cost, they’re not inexpensive. So we so I didn’t have the mindset work and really start to step into this is becoming a, you know, a multi $1,000 program. And I’m kind of get, I’m gonna kind of get like, go with the good and the bad over the next couple years from theirs. Because I gotta tell you something, what started to happen as we started to increase the investment level, and to increase the deliverables in the program. Our students were finishing up doing the program and finishing the program. And they were having more and more success, right, which is what I wanted, which is what I wanted in the first place. Like, I’m not here to just listen, I love money, I think, you know, we talked about this, I think last week or episode 272 or 271, I have a big mission and big missions take big money. So it’s not like I don’t have anything against that. But there’s some mindset work that has to happen as you start to increase your prices. We started to build this into shoes linked up. And now we were running the profile. And I started taking courses right up because I’m always taking courses, I’ve always got a coach. And I started learning more about identity and mindset. And I started to realize that that was the next hurdle that so many of our students in our clients were having. Because many of the people that take our programs, many times you’re tapping into a new identity, maybe you left corporate and you’re stepping into the entrepreneur world, or maybe you are, you know, you’ve never been a consultant before, how could you know how to be a consultant, you’ve always been an employee, and now your complete identity identity shifting. And now you’re asking people for money instead of getting a paycheck. Right? So there’s a lot of internal work that has to happen for you to have the kind of success I wanted my students and clients to have. So we started to incorporate more mindset work. And I started to think at that point, well, what if I bring in a mindset Coach, what if I bring in other coaches that are, you know, that have more expertise than me and these things. And honestly, we had amazing coaches, I absolutely loved them. But what I realized, and this is where this got tricky for me as the CEO, I remember distinctly having a call with somebody. And she was saying to me, I talked to somebody the other day, I don’t remember her name. And I was like, oh, boy, I am confusing my people. I am giving them this 12 week course and giving them this team of people that are swooping in and shifting everything for them. And they don’t even know who these people are. Right? So I was like, I was definitely I mean all about over delivering. But when you’re creating a group program, and when you’re looking to for people to actually, like you’re looking for measurable success, I realized I needed to I was overcomplicating it and I needed to simplify it. Okay, so because what was happening to was, as we were bringing in all these additional coaches, we were continuing to increase the investment, increase the investment, increase the investment, right. And again, as we did that our students were having great success. And we were getting amazing, amazing people. But I was confusing them, right. And I remember, you know, again, I’ve taken a lot of courses. I remember Steve McClaren taking their tribe course or whatever it’s called the other membership experience at the time, it was called tribe. And one of the things he talked about, and this wasn’t really a membership, but you know, I learned a lot from tribe through that. He said, You know, the worst thing you can do for your people success is to confuse them is to give them too much stuff, you need to strip out the thing so that you’re giving them only what they need to take the next step to have the success. Okay, so we shifted the program again, right, we shifted the program again, and we kept the mindset training in there. But instead of having all these different coaches that they were speaking to, now, what we did was we shifted to accountability coaches. So at some point in I think 2022, or 2023. We added in instead of getting all these different coaches teaching all these different things. We taught that in the training. I started and at the time, I was always doing our intro problems. We have Mindset Monday, so every Monday in any level, our program, you get access to our mindset Monday calls, which is where I come to the entire day. During community, past and present, you get access to these Mindset Monday calls even as an alumni. And we, you know, I give you some how do you start to think and be like this person you want to think and be, because I recognize that all the strategy in the world that I could teach wasn’t going to help people have the kind of success they wanted if their mindset wasn’t in the right place, right? They had so many women with ambitions up here, but their energy and their vibe was here. And there’s a disconnect, right, we needed to raise their vibe to match their energy. And that’s where, so that so they still were getting the mindset Monday courses. And we started to shift the program again. Because, again, I felt that the accountability calls and they’re short 15 minute accountability calls, but I got it, I was in a program that gave me accountability calls. And I’m like, This is amazing, because I don’t ever join a program and intend to not do the work, right. But I’m busy. And the women in our program are smart, successful, busy women, right. So stripping out all the busy work that they didn’t need to do was really helpful. But I still, you know, I knew the value of, you know, when I got my accountability call tomorrow, but to get that done before then, right, so I was actually getting the work done in the program. So we incorporated that. So so now the program, still 12 weeks to you know, at that time, still 12 week programs, we had the accountability calls in there. And you know, the investments been the same for years now, like we increased, when we had all the additional coaching, we shifted the coaching from all these different people to to more accountability, more solid, but powerful training, I still do weekly coaching calls in there as well with the whole group that I do. And at the time, and at the time, the program was evergreen, so you join when you join, and you end when your end Well, one of the other challenges I was having, and this might be one you’re experiencing. One of the other challenges I was having was getting people out of there after 12 weeks. And I don’t mean that in a mean way, right? Like we continue to serve our students on the back end with our alumni group with our you know, we hit with our client only Facebook group. And at some point over that time, we were getting asked how can I continue to work with you guys. So we do now have our back end, she’s linked upscale at society, mastermind, that’s only open to people that have been through our initial program. So we so we’ve incorporated that.

But you know, life gets in the way sometimes and you know, you have take a month off and you need you know, and then you need to and we just, it was just becoming a chore. But and by the way that didn’t serve anybody. It didn’t serve our students. And it didn’t serve us when we were giving them too much rope. Like they just kept extending it and extending it and I wanted to help them. But at the end of the day, it wasn’t really serving them by extending it, they could just do the work. So mid 2023. So not that long ago, we moved to the program to cohorts, and I gotta tell you something talked about needing to do work around this, I need to do a lot of work around that because I I do not want to launch. I do not want to do launches. But I what was happening was, you know, because we didn’t have a natural end date for people. I mean, we did, right, but you know, they would meet people in their in the group. And then they you know, if they moved, they continue to get to know them in the student group. And also, if they joined our scale society, they, they could continue to work with them, but it was just a little disjointed. So we did a pilot in the middle of 2023. And we moved to cohorts, and oh my gosh, do I love this. And we did this again, these are all things we’re doing so that our students can have better success right now moving to cohorts was nerve racking for me, because I’m like, now I gotta fill them right now I gotta feel cohorts. So, you know, I made the commitment to do monthly cohorts. And what we found was our students were now bonding more with the people in their cohorts, or weekly group calls. Now remember, now, I haven’t done anything to increase the investment of the price all these years, and are but now we were doing more than one call per week, because each cohort had to have a call, right? So if we start a cohort in September, their calls are on whatever Tuesdays at noon, then our October cohort is a different time on our November cohort. They’re all running simultaneously. So my team now has to be on three calls a week, I need to now be on three calls a week instead of one call a week, right? So our costs were going up a little bit, but we didn’t increase it because our students were loving it. We had a natural end, they ended all together we can have a little bit of a graduation celebration together. And and the other thing too, was on those weekly calls when we had one weekly call where all the different people when they joined whenever they joined, were on that call. You know we’d people in week two people in week 10. So people in week two were hearing me answer questions that they know what I was talking about, right? And people when we 10 While they were amazing and so supportive of our new students. It’s not their job to teach my students it’s my job right and my team’s job so I didn’t want to waste their time. So moving to cohorts was such an amazing thing. So I still like to have I still have the energy of evergreen, right like I’m still I’m still not doing not launches. So it’s still an evergreen program. But now we can fit people into whatever the most appropriate cohort for them is moving forward, which was amazing. But we weren’t done yet. And this gets us to kind of where we’re at today, you know, as I really believe that, you know, again, February 2024, I have a hard drive full of content, right, I really think that more and more people are looking for more and more personalized support. And I’m always looking for ways to do that, you know, those and you can hire me privately, and you get all the personalized support you want. But of course, that’s the most expensive way. It’s the highest investment and working with us, because that’s the most of my time. And as I continue to build my business, I can’t continue to build my business if it’s completely dependent on my time. So I have to, you know, it has to align that way, right, no one’s going to join the group programs, if my one on one services are cheaper, right? So so and you know, I want to be able to work way over deliver. So we started looking at, again, where are people getting stuck, and you don’t have a brilliant team, we have great copy people on our team, and just so many such supportive, the people that work for me are just so amazing. So what one of the the after brainstorming what we decided to do, and this is something we’re piloting right now in February of 2024. So if you want in on this, today’s the day to book a call on the calendar, Karen yankovich.com/call, get you to that calendar, we are overlaying more done for you services. So what does that mean? Prior to this, we would I would describe the program as hybrid, right? Something that we do for you, we write your profile for you because that never changed. Because that’s so important. Some of it we do with you, right, so we have these weekly accountability calls are 15 Minute Calls, but once a month, those calls are half an hour. And every week, you get the opportunity to brainstorm with me on the on the group coaching calls. So we do a lot of it with you. And then obviously, you can outsource relationship building. So some of that you do yourself right, you’re doing the outreach yourself, you’re we have a line that we draw on the sand that is still to this day, I don’t ever log into your LinkedIn profile as you I don’t know your password I never logging in as you. So even when we write your profile, we, if you want help you we can zoom so you can screen share, and we can go in and do some changes for you. But we don’t log in as you you drive that bus, right so. So what we decided to do was do more done for you. Because again, the women that we’re working with are smart, successful women, maybe they’re coming out of corporate, they don’t know how to do this. They’ve never written content like this before LinkedIn content and and by the way we’re doing with throughout all of these years was also helping our women and our students get publicity, right interviewed on podcasts booked on TV or or you know, or, or video slots, in, you know, media interviews on newspapers and magazines, blogs, guest blogs, all the things right? Speaking on stages, all the things like that’s part of the credibility we help build in. Because what I know is that, you know, again, is that mindset that imposter syndrome, when you’re when even if your transition is I am so over the six figure coach, it’s time for me to be a seven figure coach, which is where exactly where I want you, right. But if you’re stepping into that, you know, you’ve got mindset challenges around that stuff. So we’re we’re still, we’re still doing all of that our goal for everyone that joins the program is that they have immediate hit by the end of their 12 weeks. And you know, maybe you have booked to talk if that’s what they’re looking to do, and also got a big fat juicy contract signed, the very first thing that happens even now in all versions of our program, or in the two top versions of our program is I do a call with them personally to, you know, kind of get really clear on like, what their target is, what is your target, right? And then we want you to get a contract for that by the time we’re done working with their with within those 12 weeks, hopefully sooner. And we say things we were saying things them like, okay, so we would talk to them and say, Hey, let’s create some pitches, but asking them to create pitches was kind of like asking them to write their own LinkedIn profile. Right? So what we’re doing now is the current the 12 week program is exactly the same as it’s always been because it is so good. I mean, our students are getting such great results. And I don’t want to like mess with that. But we’re overlaying more done for you. So what does that mean? We are going to give you the program is three months, we’re giving you six months worth of content, six months worth of content for you to post on LinkedIn or wherever you want to post it. And by the way, you own the IP to all of us, because I want you I want you to have the success, right and we know how to do this. And this is where we were seeing our students getting stuck. So in addition to that, we are also giving we’re also coming up with helping them come up with their pitches, right, their talks, their talk titles, their bios, we’re actually creating a full on media kit for our students now so that they have at their fingertips, their bios, their their top topics. If they’re getting interviewed for podcasts, like a lot of times you get asked For your like your headshots or pictures that you’ve had, you know, before, we’re creating their speaker one sheets, we’re creating the JV joint venture one sheet because that’s a big part of the work we do. We’re creating joint venture worksheets, Speaker One sheets, like podcast guest one sheets, right? Like I want them to have, we’re creating all of this for them, okay, so that you will walk away from this 12 weeks not with the strategist, the strategy, but with all everything that is plug and play. So we’re doing this for them. And with them, and weeks, in months, one, two, and three of our 12 week program and week in month three, we’re transitioning it back to them. But here’s the other thing. Again, I think about me when I would want, right, we’re also letting them enroll their assistants, if they have like a VA or an assistant at no additional charge. And we’re helping their assistants because I again, I want them to stay in the place of being the expert on the other side of the 12 weeks, not go back to having to post all this stuff, right. So we’ll train their assistant on how to support them how to do all the research, because one of the things we do is research on what podcasting they want to pitch and, you know, so that they have that and they can roll that out, you know, joint venture partners that they might want to have. So they can roll that out, you know, once they’re once they’re on the other side of our 12 together. So we’ll let we you know, they can bring an assistant with them as part of the program at no additional charge. These are all things that we’re doing because we want the women in our program to be wealthy to be building generational wealth. And you can’t do that if you’re spending half your time doing all the busy work, right. So I’m telling you all of this, the reason for this whole podcast is is because I feel like it’s so important. Like I guess I don’t talk about this stuff a lot. We’ve made these changes, but I don’t really talk about the whys behind all of this. Now, at this moment in time, we’re still calling are the 12 week program are done for you with a done for you overlay a

pilot, because I might add things. In fact, somebody asked me a question recently about the IP who wants the IP, I’m like, wow, I never even thought about that. This is why we’re calling this a pilot. So now we’re renewing the contract to add that right? You own the IP, I don’t want to own your IP for your content, I want to I want you to own it, and you’d have it now I’m not a photographer, I’m not taking pictures, there’s no reason for me to own any of the content that you have. Right. So you have the internet intellectual property rights to everything that we do for you. But here’s the thing. So at this moment in time, February 2024, we’re still calling this a pilot, because we’re we’ve got a January pilot running and we’re running one more pilot, and we have not increased the investment. Which as you can imagine my invest, my costs are going up significantly, because we’re creating all this content for you. So we’re not increasing investment. So if you want to know more about what that looks like, literally today’s the day to book the call, because we only have a few more spots left at the pilot pricing, the investment is going up for the first time in like four or five years, the investment is going up because again, I need to I need to get this right, you know, and then and then we need to, we need to it needs to be priced accordingly. So that, you know, we can way over deliver for you. So again, now that’s me doing some mindset work around all of that. But here’s where talking about getting mindset work, right? Everything I’ve talked to you guys about so far, I am really I’m cool with because I am very comfortable that our program at whatever the price point is, is worth at least 10 times that and we actually teach you how to do that work so that you believe that about your program. So that so that, you know, when you’re having these conversations, the kind of results people can expect in their truly life changing results in many cases. But here’s the other thing, I went to an event a couple of months ago, and there was a few people there that were interested in learning more about LinkedIn, but they were not. And when I say they’re not far on their journey, you can be brand new to your journey, right. But you’ve got to, you know, you’ve got to be coming to it with expertise, right, like you’re you know, you’re probably not just come right out of college. But I just knew the full program, which just wasn’t for them. Yeah. And I kind of felt like I feel, I feel like I can’t help these people. And I didn’t love that feeling. So one of the other things that we’re doing, and this is the program I mentioned earlier, we are now for the first time ever, almost kind of going back to the beginning of this, keeping the shoes linked up to Warwick accelerator with a 12 with the done for you overlay, keeping that but we’re also going to be now offering a self mastery version of it. Because I can do it because if you’re not ready to step into this full program, we’re we’re we’re throwing you into an iPhone rather than whipping you up having you coming out looking like Superwoman. And really having you step into your next chapter in a big way. If you if really what you want to just do is dip your toe in it right now, you can do that with our Self Mastery program, which of course is the investment is a lot lower than the full program. We have, we have an option for you know, for you to be able to migrate to the full program, if you want down the road and we can give you you know, we can take some of the investment from this up mastery towards that. But I gotta tell you something, I’m more nervous about that. Because that takes me back to the beginning, which is where I was like, people are gonna buy this or not do it and I just I want to do the work and realize that’s just what happens, right? This is what happens I don’t want it to happen. So we’re doing things like there’s our our self mastery students are still getting they’re getting immediately added to our client Facebook group, so that they have immediately reactive support from us. And we’ve hired a Community Manager for that group. And then we’re also they also get access to our mindset Monday calls. So they get some access to, they get some of some of me live and, you know, but basically, it’s a program that they do on their own on their own right. So we’re excited about that. I’m a little bit nervous about that. Because I, you know, I know my area of expertise is really love diving in with you, I’m diving in, we’re gonna make this happen in a big way. And with the Self Mastery, I’ve got to go back to kind of realizing, just like I have bought many programs that I haven’t done, there’s gonna be people that might do that, right. And that’s the kind of some of the mindset work that I have to do, I hope that you do it if you buy the program, and I’m gonna help you wherever I can. But that’s kind of where we’re at today with all of this. So I know this was long, this is a lot longer than I thought it was going to be, or that I was hoping it was going to be. And I hope it was helpful to you to kind of understand the journeys that we’ve had. Because I have to, you know, as the CEO of my company, I’ve got to, well, I’ve probably got more than two roles, right. But one role is to make sure that our students are well supported, and are being served at my highest level, but also to run the company, right? How much do we how do we how do we bring profits in? How do I make sure that the company has the money to continue to run these programs, so to do all these things, because I gotta tell you something, sometimes when I’m talking to my students, and they’re like, just doing consulting, and they, you know, they charge $20,000, and they don’t have any team or anybody, it’s just them, like, oh, that sounds nice. Maybe I should do that some every now and then. Right? So I’m telling you this, because obviously, there’s costs that go with all of these things, and I have to understand as a CEO, how do I best serve my students, so we get the right people at the right investment level, and that my team can best support them, right. And that’s a delicate balance. It’s a delicate balance, as you can tell by all the all the trajectory over the last few years. So wherever you are on that if you resonated with any of this, you’re not alone, right? Obviously, I’m right here with you. You know, my truly at the heart, my heart of hearts, my goal, my mission in this world, is I wanted to be more wealthy women in the world, women with money can have more choices. And so many women are stuck in a place wherever they’re stuck at because they cannot they don’t have the money to make the kind of choices that they want to make. And women with money can can donate money can create charities can create nonprofits can vote with, you know, for the people can donate, you know, to the people they for causes that they believe in, right, so. So that is why it’s hard of everything that I do. If that sounds good to you, this is definitely the time to book a call Karen yankovich.com/call get you on the calendar. So we can talk about what if any of these three programs is a good fit for you. And again, I will tell you, if I don’t think it is I really will because because sometimes it’s just not right. Like if you come to me, and you tell me, Karen, I sell pens, I want to sell one more pen, I’m not gonna be to help you with that. But if you say Karen, I sell pens, it’s time for me to get a distributor that wants to buy 10,000 of those pens. Now, now I want to talk to you right now I want to talk to you. So if you’ve listened to before to the show, or if you love what you’re hearing today, you know that I would love for you to make sure that you’re following the show, wherever you’re listening to on Apple podcasts or wherever a review would be amazing. We’d love your reviews because it helps me understand what resonates with you and I could do more of that. I’d love for you to share this episode on social media, make sure that you tag me use the hashtag good girls get rich, I will be sure to share your posts with my audience. Because I want you to get more visibility. That’s how we create more wealthy women in this world. Is that visibility, that visibility alone isn’t going to put any money in your pocket, right? But we want to targeted strategic visibility that leads to more business. So there’s a link in the in the show notes for SpeakPipe. You get to the show notes at Karen yankovich.com/ 273. There’s a note link in the show notes to SpeakPipe where you can leave us an audio message. I love them. I respond to every single one of them personally. So you can see everything there and just remember like I’m here to support you. However I can. You start with our community right here right now. This is where it starts right when you’re listening to this show. So I’m here for you. I’ll see you back here next week. Thanks