How to Use LinkedIn to Prep for an Important Meeting

  So, you’ve landed that meeting with an important prospect. Now what? Head on over to LinkedIn! It’s time to prepare! You want to seem as informed and relatable as possible, just like you would for an interview! But how would you do that? Use LinkedIn to prepare for the meeting. You have virtually everything that [...]

How to Start Using LinkedIn for your Business

  You don’t need to be on every social site out there because let’s admit, it can be overwhelming. You need to be spending your time doing what you were born to do. Staying in your zone of genius. And that is running your business! But on the other hand, marketing is necessary to grow [...]

Consistently Inconsistent!

  “Karen, I attended (insert big marketing influencer name here) live event, I follow (insert more influencer names) and (more influencer names). I bought Infusionsoft which I’m trying to figure out and I have given TONS of talks and I have SO much content.” If you know me at all, you know what my next [...]

Stop Marketing Like it’s 1999!

  I’ve been around the marketing block for a long time. In fact, I started my career at a phone company! Yup, New Jersey Bell. That name alone should hint at how long I’ve been doing this. When I worked for New Jersey Bell, I was involved in helping business make decisions about the money [...]

You’re growing your business. You’ve identified your ideal client avatar (ICA). LinkedIn is the tool to help you fill your growing business network with your ICA. And yes, you can get them to send YOU a LinkedIn connection request! Last week I showed you how to proactively grow your LinkedIn network full of your ICA. [...]

What is the ONE thing you want to be doing?

It’s a common issue. We’re BUSY with our to-do lists. We’ve got to service our clients. One part of our business is sucking up a lot of our time. Distractibility …. Yup. I want you to stop. Take a break from your to-do list for a few minutes. And tell me, if I had a [...]

Inject a Little PR Into Your Social Media!

Social Media, the ultimate goal is to be seen, right? Being seen consistently, strategically,  is the path to consistently growing your business.   This week we’re going to talk a bit about injecting some PR into that path.   Here’s the definition of PR from PRSA (Public Relations Society of Ameria)“Public relations is a strategic [...]

5 Ways to Use LinkedIn to Get More Local Business

Your business is on Main Street, not on Wall Street. You see the Fortune 500 companies doing it, getting publicity and visibility, but what about YOU? It’s just as important to build credibility and trust when working locally, I’d say even MORE important if you want to STAY in business. Now, are you wondering how [...]

Social Media Quick Tip: Local LinkedIn Networking Groups

In this video we look at local LinkedIn networking groups. Watch the video for how to search for local groups.   I love local-based networking groups because they tend to be really active. Not to mention, you can see in the group in the video, there are 11,000 people in this group and this is [...]

Social Media Quick Tip: LinkedIn Recommendations

  In this tip, we are talking about one of my favorite reasons to use LinkedIn, and that's LinkedIn Recommendations. In the video I show you my profile and what the recommendations look like. You'll see that recommendations are in LinkedIn in multiple places. They're under each one of your titles so they can be [...]