235 – 2 Actionable Tips to Getting Over Call Reluctancy

by | May 15, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 2 actionable tips to getting over call reluctancy.

Do you have fear of jumping on phone calls? Here are 2 tips on how to overcome that fear!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Do you have moments when you know you should be hopping on calls with people but don’t seem to have the necessary courage to do it? That’s called call reluctance. It is common with many of us, and most of the time, it is the block between us and the next high ticket that we’ve been eyeing. Today is the day we bid farewell to this syndrome.  

In this episode, I share two actionable tips to help you feel at ease when makings. The first thing you should do is practice your pitch. Before you hop on a call with anyone, make sure you practice the pitch, and you are comfortable with it. You can do it in front of a mirror or with someone close to you.

The second thing you can do is make use of a script. This sounds a bit controversial, considering I don’t advocate for scripts. I recommend having some bullet points to help you through the call. Don’t go for a word-to-word script. It might make you lose your authenticity.

Once you are on the call, find a warm way of starting the conversation. It can be as simple as complimenting the other person on the amazing work they are doing. You can point out what you love about their work. For instance, if they have a podcast, you can share the episode you enjoyed the most.

Listen to learn more.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/235
  • How to get over call reluctancy [01:45]
  • Practicing your pitch [03:31]
  • Use a modified script [06:50]

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 235. Welcome to the good girls get rich podcast with your host, Karen Yankovich.

Intro 0:10
This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich, the host of this show, and today we are going to talk about one of the biggest roadblocks that I see, especially with women day in and day out one of the biggest roadblocks to success, one of the biggest things in the way of you becoming a wealthy woman of influence. And that is call reluctance. You know, we’re really really good as women at to do lists, right? Am I right? We had to do lists, we check them off, we love to check things off of our to do list. And that, you know, hey, maybe we’re making some progress towards our goals that way. And, you know, we got to talk to people if we want to hit some of those goals. So I get it, I get that that is sometimes not an easy thing to do that reluctance is real, I don’t really consider myself I consider myself more of an ambivert right. Sometimes I feel a little bit more like an extrovert often, though, I’m introverted. And you know, if I like to create the events, I don’t really love going to like networking events where I don’t know anyone. And you know, just like getting on the phone, like getting on the phone with people you don’t know, and you don’t know what you’re talking about, like what you’re talking about, I get that that can be a little weird. And, you know, we see all this stuff on LinkedIn with all these people that are spamming and saying, Hey, my stuff by myself, and we don’t want to be like that, right? We don’t want to be like that. So how do we get over our reluctance to get on the call with people so that we can create those wealthy lives that are there for us, we got to just we got to bring it. And that’s what I’m talking about here today, right? Because here’s the thing, strategies that I support, and that I teach focus on what I like to call like flipping the funnel, we focus on the highest ticket opportunities first. And then we reverse engineer your strategy so that you get an actual contract for those opportunities. If you’ve sold $50,000, contracts before, or you’re going to focus on trying to make that $100,000 contract, right. And we’re going to create that if you’ve if your biggest contract you’ve sold is 1500, then we’re going to try to make that a 3000 or $5,000, contract, and then look for opportunities for that. And here’s the thing, rarely do people invest in your 5k 10k 25k 100k stuff without talking to somebody right, or at least without a referral, right. Last week, we talked about centers of influence, at least we have to have referral. But we have to get on the phone with those people, those center of influences so that we can get those referrals so that we can learn contracts for those higher ticket opportunities that we have in our world, right. So we have got to get over ourselves. We’ve got to get over ourselves, and conquer that call reluctance if we want to be that wealthy woman of influence that I know is there for you. So how do we do this, and if you haven’t listened to last week’s show yet, Episode 234, you’re gonna want to do that because you can the stuff we’re gonna talk about today, you can practice on what we talked about last week on building more relationships with centers of influence, alright, but I’m gonna talk about three ways that you can kind of get over yourself. And you can conquer that call reluctance, so that you can build those centers of influences relationships, and that you so you can build your business and your career. So the first thing I want you to think about is practicing your pitch, it definitely can be helpful to practice this before you even make that initial connection, right? Maybe you want to write down what you want to say, or you know, rehearse it with a friend or a colleague, the more comfortable you get with this, the more confident you’re going to be when you reach out to your LinkedIn connections to get on the call with them. And you know, we’ve I’ve heard this said many times I’ve you’ve heard as to you need to say, you know, you need to say this like is simply and as confident as you confidently as you say, please pass the salt, right? So look in the mirror, if you need to practice this over and over, you know, and again, this is you’re writing this down, you’re not calling people, although I do I do love voice messages. So you may want to create some sample voice messages, and practice, practice, practice this, the more you do this, the easier it gets. Okay, you know, in our she’s linked up accelerator program, we actually our students do this with each other, right? They connect with each other, because really, what we’re doing is we’re connecting with people and we’re not 100% Knowing where those calls are gonna go, right. We just want to like it’s just let’s see, if there’s an opportunity to collaborate. We don’t know the person we don’t know their vibe, we don’t know their personality. Hopefully, we’ve done some research, right? Like, I don’t want you to go into this ice cold. Hopefully, you’ve you Well, hopefully, you’ve come to the this call with this warm connection. Right? So you can always start there. But the more you do this, the better you get at this, and this is why we encourage all of our people in our programs to book calls with all of the other people in our programs. So They can get comfortable with this or they can practice this. Speaking about shoes linked up program, it all starts with our shoes linked up accelerator program, which is our 12 week flagship program that teaches you how to get these people on the phone. Right this call reluctance we’re talking about here today, we hold your hand through this, we hold your hand for this. As a matter of fact, we’ve even instituted recently weekly accountability calls, right one to one accountability calls with everyone that’s in our program, because we want you to do this piece. And we’ve done that not because you know, not just to give you extra bonuses, we’ve done that because it’s common, this call reluctance that we’re talking about in the show that is common, it’s common to feel uncomfortable doing outreach to people, and looking to book calls with people that you don’t know. So in our choosing a 12 week accelerator program, we do everything we can to help you practice this to help you simplify this. And we help you with these accountability calls. Because I know when you’re having these calls consistently, everything changes in your life, if you want to know what it looks like to learn more about our program, or to be a part of this beautiful community, just go to Karen yankovich.com/call. And you can grab a spot on our calendar for that. And those calls are just purely get to know each other calls, we think it’s a fit, we’ll tell you what that looks like. We’re not looking to waste your time, but we’re also looking for to be a perfect fit.

Alright, so first thing was practice your pitch, practice, practice, practice this find people to book calls with you know, if I speak in person, I’m also like i What I also do sometimes is I give people rubber bands and say rubber rubber rubber band around the cards of the people you met today. And remember that this is your safe space to do to outreach to these people. And to practice this LinkedIn outreach. Alright, the second thing, and this is, if you know me, you’re gonna be like, I can’t believe you’re saying this, Karen, because I always say don’t do this. But but we’re gonna modify this a little bit here, use a script. And I’m not a huge fan of scripts, because I think that they sound scripted, right, and I want you to be yourself. This is human to human marketing. But if you’re feeling particularly nervous about making this connection, maybe just have a few bullet points, not word for word I don’t, I don’t really like word for word scripts, maybe have a few bullet points that just guide the conversation, maybe have a few bullet points on what you want to say if again, if you’re gonna leave that voice message to try to book that call, right? Having these bullet points, having this modified script can help you stay focused, and on track, especially when you’re having the call. So you’ll feel more comfortable while you’re doing the call. If you’ve got at least some bullet points, right? On the script, everything I do, everything I do from this podcast to my lives has an outline, I don’t have scripts, but I have outlines. Because frankly, I’m going to sometimes you may, you may, this may not come as a shock to you. But sometimes I go off on a tangent. And I want to make sure that I come back and you know, deliver what I promised to deliver. And by the way, I have a call to action at the end so that, you know I do these to connect with you and so that you know more about me. But of course if I think that, you know, I want if you think that I can help you, I want you to reach out to me. And if I don’t tell you how to do that, then I’m leaving you hanging right. So I have bullet points and outlines for everything that I do. And if you do that it may help you conquer that reluctance to booking and making and having these calls. And the third thing I want you to remember is that there is never ever a reason to do this cold, right? Use your warm audience start with a warm introduction, right? Acknowledge any relationship that you might have acknowledged if it’s somebody that you let’s say you really want to just get on somebody’s you know, podcast, acknowledge that you’re listening to the show, tell them what your favorite episodes were. Tell them that you would you have a topic you think might be great for their audience. By the way, I probably wouldn’t put that in the first message. But you get where I’m going with this right? It even if it feels cold, because you don’t know the person. It’s warm if you can bring to the conversation if you can reference in the conversation, a recent post or a recent video you saw of theirs or recent podcasts you heard them do. Or again, like we talked about if you’re if you were using this episode to follow up on Episode 234, where we talked about centers of influence. Maybe it’s people that you met at a conference or speakers at the conference, we have referenced their talk at the conference. I speak at a lot of conferences. And I can tell you this doesn’t happen as often as you would think it doesn’t happen as often as you would think. So, start with a friendly introduction, break the ice a little bit with what that warm thing is that brought you to want to talk to this person in the first place. And that makes that connection feel more natural. It makes it easier to move forward. And it makes it easier to conquer that call reluctance. Alright, so recapping here a little bit, practice, practice, practice, practice your pitch, practice it with friends, practice it with colleagues, practice it with other people in your coaching programs, practice it with, you know, with I don’t know your dog, your kids, whatever, practice it in the mirror. If you want help with that, grab a spot on our couch. Josie can practice it with our she’s linked up community, you can be a part of our she’s linked up community and you can practice it there. The links to all of that are in the show notes here, practice, practice, practice, the better you the more you do this, the easier it gets, the better you get at it. And the better you get at it, I’m telling you, your count is going to be filled with people that you are just so amazed at. Second thing is use a script or slash outline, write or slash bullet points, it helps you just remember to stay on track. And it helps you have a little bit more confidence to book that call. And then remember that you’re doing all of this, you’re starting all of this from this warm introduction place. Right, acknowledging any existing relationship you might have acknowledging that you saw their talk or listen to their podcasts acknowledging that, let’s say it’s a journalist acknowledging that you read their article, if it’s a coach, you know, if one of your clients has another coach, acknowledging that you have that client in common, right. And these are ways, these three ways are just some simple ways to conquer that call reluctance, because I want you on the phone. Like I said earlier, you know, we’re talking here about focusing on your highest ticket opportunities. And it happens over I have example, after example of how this happens, how you can land these higher ticket opportunities when you are on the phone with these people. But you can’t do that, if you don’t conquer that call reluctance. And again, this is why we recently built in weekly accountability calls where our accountability coaches work with you to make sure you’re doing this work, we hold your hand, we make it as simple for you as possible. We want you to do this with ease. And we want you to practice and we want you to have a calendar full of the brilliant people that can change your business, change your life and change your bank account, or ever. And I’m telling you that is there for you. All right. So as I’ve mentioned before, in our choosing to up world, we create wealthy women of influence. I love hanging out with these incredible women, if you want to hang out with some of these incredible woman, grab a spot on our calendar, the link is in the show notes. And if you’ve listened to the show before, more, if you love what you hear today, you know, we love to hear from you. So make sure that you’re following this show on Apple podcasts or wherever you wherever you listen to your podcasts, leave us a review that would be so helpful to me. You know, if you’ve been thinking about doing that, and you haven’t done it yet, today’s the day, take a minute, leave a review, because it helps me so much. And I want to do more of what you like, right. So when I get reviews, I know what that is. And of course, I’d love for you to share this episode on social media, take a quick screenshot, use the hashtag good girls get rich tag me, I’m at Karen Yankovich, across all social media, and then I can share your post with my audience. Because I want to help you get visibility. This is a vibe of collaboration around here. And I want to help if you’re helping me, I want to help you. And I want that just to continue to go back and forth right. Also in the show notes. And you can see the show notes at Karen yankovich.com/ 235. There’s a link to speak pipe where you can leave me an audio message. I love getting your audio messages I personally respond to every single one of them. We can have a little mini conversation there. Maybe there’s a guest you’d like to see me interview or a topic that you’d like to see me address or even readdress or maybe there’s a show you listen to and you disagree with something I said I’d love to hear that. I want to know what you think so SpeakPipe is a great way to do that. Just go to if you want to Karen yankovich.com/speakpipe, you can get it there too, or just look for the link in the show notes. Again, Karen yankovich.com/ 235 is where you will see all the information on what we talked about here. Okay, so I think you gotta find out the vibe is collaborative. Thank you so much for listening to the show today. I hope that this helps you book a couple calls on your calendar, this your homework from the show, book, a couple calls on your calendar this week, and then come to SpeakPipe and let me know how it went. Okay, I’m here for you. I’m always here for you. I want there to be more wealthy women in the world because I know that when women have more money, everything changes in the world. So let’s do this together. It can be simple, and I’ll see you back here again next week.

234 – The Power of Centers of Influence

by | May 8, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about the power of centers of influence.

What is a center of influence? Read on to learn more.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

A lot of the time, we think of famous influencers as the people who will have the most power. Sometimes, however, the most impact can come from the smaller, niche audiences.

For your business, it’s important to have magnetic marketing strategy where people come to you versus you always going to them. This begins with finding the people with the right centers of influence. A center of influence is any group a person has influence over. Instead of seeking out big influencers who have big centers of influence, seek out smaller influencers. They often have a greater connection with their audience.

When seeking out centers of influence, remember that it’s not about how many centers you have. It’s all about going deep into the centers of influence you’re a part of. Go deep, not wide.

Ready to connect with influencers? Learn how here!

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/234
  • Introducing this episode’s topic [0:23]
  • A magnetic marketing strategy [4:03]
  • Centers of influence [4:46]
  • How to find centers of influence [8:44]
  • Go deep, not wide [11:40]
  • Episode recap [13:56]

Magical Quotes from the Episode:

“The niche audiences actually do better for my brand and my marketing than having the biggest influencers on.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 234.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich, the host of the show. And I talk a lot about visibility in the show in i She’s linked up programs. And of course, this show is a big part of my visibility strategy, right. And you know, over the years, we’ve experimented with more guest shows more solo shows, we’re currently doing more solo shows, just for a short time, because that’s what you’re asking for, right. But on this show, what I want to talk a little bit is about the guest shows and about collaborating as the host, with other people in your industry or outside of your industry, or whatever other people you want to collaborate with, that you think would bring value to you or to your audience, right. And over the years, I’ve had some really cool people on the show, I’ve had Marie Forleo, on the show a few times I’ve had, you know, I don’t even want to start talking about the people because I don’t want to leave anyone out. But I’ve had some really, you know, people that have big audiences, as guests on the shows, and I’ve also interviewed my students, people that are just getting started, and people that are just doing cool things in this world. And, again, it’s always an experiment, I tell people that a lot when we’re talking about their LinkedIn strategy, I wish I could tell you that this one strategy is going to work for everyone. But there’s always a little bit of experimenting that I like to do so that I can see what works best for you or for me or for whatever we’re working on. And the interesting thing about just, I guess just take a step back in the beginning, I really thought that I really wanted to have a lot of influencers on the show people with that had a lot of influence. But what I found over the years is that the smaller audiences, the niche audiences actually do better for my brand and my marketing than having the biggest influencers on because let’s get real, the biggest influencers, maybe they’ll post here and there. Occasionally, they’ll post it there on the show. Very rarely, though, the smaller the influencer, the more they’re promoting it. And the more their audience is in tune with who they are. And when their audience is in tune with who they are, they’re going to pay more attention to their recommendations, right. And that’s how I get more really cool, lower influence people on my show, and that into my programs and into my world. So what I thought was going to be the case when I started this podcast a few years ago, meaning I would like to have all these really fun, influential people on the show turned out to not be as much the case, I actually really enjoy having smaller influencers, people with smaller audiences. And I think that it serves the podcast purpose, which is to just bring more people into my world right, and to serve more people on the planet help more women become women, wealthy women of influence, right? It serves that goal more because they are more attuned to the recommendations of the smaller influencer. Does that make sense? Can you see how that can be the case. And it’s really interesting, because I actually didn’t connect the dots. Before I had my own show. I didn’t realize how valuable it was when I was a guest on someone else’s show that I shared those episodes. And I tend to use, I tend to use Twitter a lot for this kind of thing. And of course, I share it on the places too. But I tend to use Twitter a lot. And I’ve had people over the years reach out to me and say I really appreciate a year after you’ve been a guest on the show that I still get tagged in tweets about it. Right. And to me, it was again, I didn’t It’s not something I realized when I first before I had my own show how valuable it was when I was a guest when I promoted the show that I was a guest on. So that is I think the the heart of what I wanted to talk about today is as you’re building your influence, hopefully you have something that positions you as influential whether it’s a podcast, or just a video series, or maybe you go do Facebook Live, maybe you’ve got a YouTube channel, whatever it is, or maybe you’d write blog posts, and you talk about you know, other people, other people’s audiences is a great way to create a magnetic marketing strategy, a strategy that brings more people to you, as opposed to you going out and saying buy my stuff by myself, right? And those magnetic audiences, those other people’s audiences, I want to make sure that you’re not overlooking the power of the smaller audiences. So first, I want to talk a little bit about centers of influence, I call it centers of influence, right? This is, this may be the most powerful marketing strategy in my business and for many of my students, so get your pen out. This is a good one. You know, when I am looking to use LinkedIn to build relationships, I’m going to talk about that how I do that in the next step on this process. One of the categories that is front and center for me are centers of influence. So what does that mean? People that have audiences similar to mine, and they don’t have to be huge audiences, right? I’ve done some small, kind of like guest webinars for people where there was maybe there has been 10 people on the webinar, but two or three of those people join my program. Right, see how that works. So the smaller the audience, when you when you have somebody that is an influencer, that brings you to that small audience, you tend to get high results. I’ve also done you know, the opposite. I’ve been in front of audiences where, gosh, I remember one time where I built a relationship, same kind of thing center of influence, but it was a huge audience. I did a webinar for like, I don’t know, 5000 people. And my, I think it swamped my business, it absolutely swamped my business with calls afterward. And very few of them actually enrolled in my program, because they didn’t have that same high touch connection with the person that brought me in. So think about those centers of influence, think about who they might be, and look at them, not necessarily from the size of their audience, but from the size of the influence they have over their audience. And that is where you’re going to see the highest result, if your goal for getting in front of their audience is to build your business. I hope that that makes sense. And by the way, I would do it again, I would do that 3000 person audience again, because over the years, I’m still getting like, you know, I got other speaking engagements from it. So there was a lot of collateral opportunities from that. That being said, if I had to choose between one or the other, get a few people that enroll in she’s linked up from one small talk versus swamping me for three months, I choose the ease any day, anytime of the day, any day of the week. I want to stop for a second and just tell you a little bit about our she’s linked up program, we have our choosing accelerator program, which is the entry program to our world. Basically, that program teaches you how to get on how to build your calendar full of people that can change your business, change your life, change your bank account. It’s not about how many eyes can you get on your content, although that’s a part of it. But that’s not the main focus, the main focus is who’s on your calendar. And we’re very authentic place. From a no cold messaging ever standpoint, we hold firm, to there never been a need to do cold outreach, and to have a calendar full of people that you’re just so excited that you see on your calendar. The program is a 12 week program that takes you step by step through how to do that. It’s got evergreen enrollments, you can join at any time I build as much ease as I can into my business. That’s what I want for you. And you probably have heard me say before that LinkedIn is not the place to sell a pen, it’s the place to get a distributor to buy 100,000 of your pens. So the very first thing we do when we work with our new clients is to help them find what that 100,000 Pen distributor looks like for them. So we help you create your high ticket offer. Great your higher ticket opportunity. And then we reverse engineer a plan for you to land that my goal is for you to have at least one if not more than one contract for that high ticket opportunity. By the time you graduate from our 12 week program, you want to learn more about what it looks like to join the program, just go to Karen yankovich.com/call. Get on the calendar. So all starts with that initial let’s see if it’s a fit call.

Alright, so now we talked a little bit about what a center of influence is and how powerful I think they are. Let’s talk a little bit now about how to find these centers of influence. How do you find these smaller center of influences on LinkedIn? There’s so many ways to do this. But I’m going to just list three ways here. The first way I want you to think about is look and see what industry events are happening in your industry. Maybe there’s a conference, maybe there’s a summit, right? Like we’ve seen so many of these online summits certainly, when we were in lockdown, right? Everything was virtual look to see who the speakers are for the summits. Now remember I said no cold outreach. You don’t know who these people are. Now I’m saying look to see who these speakers are. But it’s not quite cold outreach. If you’re saying hey, I listened to your talk on the ABC Summit, and I loved when you talked about this, this and this, I’d love to connect you’re on LinkedIn. Right? So it’s still like you don’t know the person but it’s not cold outreach. It’s not hey, we have people in common or, you know, hey, you should buy my stuff. It’s I love your work. I loved your message. And I want to deepen our relationship. I want to know more about you. Okay, so thinking about that, think about all the events that are happening in your industry and all the people that are speakers on those on those events. And and make a list of 15 or 20 of them, and then just reach out to two or three of them every week, right? Simple. The next thing you may want to do is look at other platforms, maybe there’s a Facebook group or you know, you follow some Instagram influencers around these things, who are the people that are talking about this on other platforms. And again, you’re going to come over to LinkedIn, because I’m going to presume you have a great LinkedIn profile, right? So that when you reach out to these people, you are reaching out to them from this position of power, if not go to LinkedIn profile training.com, and take care of that. But when you’re reaching out to these people on LinkedIn, it’s very different than reaching out on Facebook or Instagram, because you’re not reaching out from the position of strength that you are on LinkedIn, because on LinkedIn, you’ve got this great profile, right. So your profile does a lot of the heavy lifting, as you do this outreach. So look, for people that are talking about the things you talk about on other platforms, maybe there’s some Instagram collabs, that you can do or right, but again, don’t get they don’t necessarily have to be these huge centers of influence, they can be these smaller groups as well. And the third place you can look for these things are literally going over to Amazon, and searching who wrote these who wrote the book about these things, right. And then looking for the authors of these books. And then going back to LinkedIn, building the relationships, right, and finding centers of influence that way, and just continually building your network full of these smaller centers of influence. And your goal then is to start the conversation, and invite them to your thing, your podcasts, your YouTube channel, your Facebook Live, whatever it is, okay, this is we’re talking about bringing these centers of influence to your world. And they don’t, you know, it’s not, you don’t have to just be bringing the biggest names in the world to your audience, the smaller people. So powerful, I can’t wait for you to try this and come back to me and tell me how this works. All right. And the last thing I want to talk about here is once you start doing this, I want you to go deep, not wide. I am never ever, ever going to tell you reach out to 100,000 people this month, or reach out to 100 people a week. Now, like I just said to you earlier, when you’re looking to find like people that speak on your topic, find 15 of them and reach out to two to five a week, right gives you a week. Like if you’re doing this consistently, every week, your calendar is getting full of the kinds of people that you want it to be full of. So going deep, not wide on this, invite them to your thing, maybe you can follow up with a Facebook Live, maybe you can follow up by being on their show, I don’t want you to be on a million play in a million places, I want you to go as deep as you can, with every person that you build a relationship with. Because that’s how we get that credibility, we borrow their credibility for our audiences, right. And that’s how we build our credibility, and we build our businesses by kind of other people’s audiences. And it’s a real, it’s a true collaborative energy right now trying to steal their audiences, right. It’s just a collaborative energy, I firmly believe from the bottom of my heart, that our shoes linked up programs are such a natural fit with so many other coaching programs out there. Because, again, for from a collaborative standpoint, think about this, if I have a student that comes to my program, and they have a business coach, we’re not business coaches here, right? I help you find the people you need to find that can buy your stuff, okay? Like, I’m not looking for you for you to build out your programs, your product or service, I want you to get a contract in your hand, right. And that’s what we focus on. So sometimes our people, the clients that come to us have other business coaches, I love collaborating with those other business coaches and say, Hey, Mary, I understand that Jane is a student of yours. And you know, you’re her coach, tell me what your goals are for Jane, because I can help her focus on that as we build out her LinkedIn strategy, right. So I have worked really hard to make sure that my program is does not replace other people’s programs. It’s a natural collaboration, and it enhances other people’s programs. So when I go into these centers of influence relationships with that collaborative energy, it’s just win, win, win, win win. All right, so just to recap a little bit, remember that what a center of influence is, it’s just people that have that are influential over their audience. And they could be the most powerful relationships you’re building in your business. use LinkedIn to do the research and to connect with these people, you can do some of the research and other places too. We talked about using Amazon we talked about, you know, Instagram influencers, tick tock influencers, but coming back over to LinkedIn to build the relationships, you’re coming from that place of power from that amazing, beautiful profile that you have. And then go deep, not wide with these people go deep, not wide use multiple ways to get in front of their audiences. Because this is how the deeper the marketing is so much more intimate in this point in time this episodes coming out and you know, mid 2023 marketing is very intimate right now we are looking less for the noise and more for the intimacy and this is one way you do that you can do this doesn’t matter how big you are. Because remember, you know, I’m telling you here and now that the smaller influencers are some of the most powerful ones out there. So don’t just have the confidence to do this outreach, and start to build these relationships and watch how powerful this is and watch the changes that come to your business. You know, I mentioned earlier that in our shoes linked up programs, our goal is to create more wealthy women of influence in the world. I know that when more women have more money, that’s when we can make the changes in the world that we want to see. And I can tell you, the women in my world, the women in this program, blow my mind. Every single day, I’m thinking about two new women that just joined us this weekend, I cannot wait to dive in and get to know them better. Because I wake up in the morning thinking how grateful I am that I get to hang out with these beautiful, amazing women, you get to hang out with them too, if you want. If you want to hang out with some, it’s hard to build your life full of these beautiful, incredible women who by the way, are building collaborations in addition to the work they’re doing with us, right, because we have such a collaborative vibe, a collaborative energy and everything we do, just grab a spot on the calendar, Karen yankovich.com/call get you to the calendar. If you loved this show, and you think that you you know maybe other people in your audience would like to hear it too. I would love for you to share this. Just take a quick screenshot, share it across social media, use the hashtag good girls get rich, or tag me, I’m Matt, Karen Yankovich. When I see it, I get to share your posts with my audience. And then I help you get more visibility that way. You know, if you’re feeling it, I would love your reviews, I would love for you to review the show, and Apple podcasts or wherever you review podcasts. It helps me understand how we know what kind of shows are resonating with with my audience. So I can do more of those kinds of shows, right? In the show notes. There’s a link to speak pipe where you can leave an audio review. You can just leave a message or you can just leave us a message and say, you know, Hey Karen, I think you should interview this guest or love this topic do more of that. Or have you thought about doing a topic like this? I love getting messages from you on SpeakPipe. I respond personally to every single solitary one of them. So I would love to see that. If you just go to Karen yankovich.com/ 234 You’ll see the show notes for this episode and all the links we talked about here today. I do this podcast to support you. I am here to support you every step I can remember that a rising tide lifts all boats. That is the first step to LinkedIn Success. Let’s lift each other up. Help me help you share this podcast. I’ll share it with my audience. And I will be back here next week with another episode of The Good girls get rich podcast. I want this to be simple for you. I want you to be a wealthy woman of influence and I’m here to support that

230 – Your Daily LinkedIn Routine

by | Apr 10, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about what your daily LinkedIn routine should be.

Do you have a daily LinkedIn routine? If not, you should develop one.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Do you have a daily LinkedIn routine for your LinkedIn? 

Today I share eight easy tasks that should be on your routine. The tasks are as easy as ABC, and they will have an impact on your marketing and PR in the long run. The good news is the tasks will take less than an hour daily. Sounds good? Let’s dive in:

  1. Check your connection request: Take a few minutes to look at your connection requests. Be sure to look out for AI generated requests.
  2. Review your notifications to see what needs your attention.
  3. Check what’s happening on your Sales Navigator.
  4. Comment on things that maybe interesting from your comments.
  5. See if you posted today. Make sure you don’t post more than once daily.
  6. Review your messages and keep an eye on the green dot.
  7. Initiate one or two messages in a reconnect type of way with people on your connection list.
  8. Leave your LinkedIn tab open and proceed to other tasks: leave a window for people to interact with you.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/230
  • Check your connections [01:56]
  • Review your notifications [04:10]
  • Go over to Sales Navigator [06:15]
  • Comment on things you find interesting [07:16]
  • Did you post today [07:42]
  • Review your messages [09:05]
  • Make one or two reconnections [13:23]
  • Leave your tab open [16:02]

Magical Quotes from the Episode:

“When you’re consistent with your LinkedIn foundational strategy, you’re building real marketing into your business.”

“People that spend a lot of time on LinkedIn and with LinkedIn strategy tend to have more connections.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 230.

Intro 0:04
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich. I’m the host of this show the good girls get rich podcast. And you know that if you Google me, you see a lot of content around LinkedIn. And as I plan out episodes for this show, I often dive deep into the strategies that surround the basic LinkedIn foundational strategy because I really want to give you, I really want to inspire you to understand the power that a foundational LinkedIn strategy has, even if we’re building in things like the PR strategy around it, and the you know, and the visibility strategies and things like that. LinkedIn is 100%, the money tree in my business, more than anything else I teach here on this podcast, though, the reason for that comes down to one thing, and that is consistency, being consistent with your LinkedIn marketing tasks. Okay, so if you’re cringing a little bit, as I say, the word task, I get it, I get it, you’re busy, nobody wants to add more tasks to their to do list, I understand that. But here is the beautiful thing about LinkedIn tasks. There are magical tasks, the tasks that I’m talking about here today, actually add more hours into your day, instead of taking up more hours. That’s why I like to call them magical tasks. When you’re consistent with your LinkedIn foundational strategy, you’re building real marketing into your business. And this marketing leads to more high ticket contracts, which leads to less overall marking that you have to do because you’re reaching your income goals with your higher ticket packages first, right. And then you can hire people to do some of the other tasks on your To Do lists that you don’t want to do, right. So that’s why I like to call these magical tasks. And that’s why I’m recording today’s show, I want to go back to basics with you today. And talk about your daily LinkedIn routines. So I have eight things we’re going to talk about here today. So this is when you want to take your pencil out. But we also have a download for you. If you go to Karen yankovich.com/ 230 download, you can print these tasks, keep them next to you. So you remember to do them until they become routine for you. So the first thing I do when I open up LinkedIn for the day is and which by the way, is one of the first things I do in the morning. And it’s not because I teach this stuff, it’s because LinkedIn is my money tree, right? So I want to make sure that I that’s a big rock for me, right, we’re gonna put the big rocks in first. So so this is one of the first things I do in my day. And the first thing I do is check for connection requests. The reason you want to do is just kind of check. I mean, this is this is the easy stuff, right? But this is it’s important, you’re consistent. Now let’s talk about connection requests for a second, I do not accept all connection requests I used to, if you listen to earlier episodes of the show, I would say why not accept them? Because there are people that you don’t know that know you, right? People that listen to my podcast, I might not know their name yet, but they know me. So they’re going to ask to connect with me. So I’m okay. In general, with connecting with people that I don’t know, on LinkedIn, because if people know you and you don’t know them, what does that mean? It means your digital marketing works, right. So in general, I don’t care whether I know them or not. But lately, you and we’re, you know, this is going live in spring 2023. We’re getting a lot of connection requests from people that just want to spam us, the AI tools that are out there on LinkedIn are just killing us. It’s killing. It’s just, it’s a mess. So I do not connect with people that pitch me on the connection request almost ever, almost ever, especially since half the time they’re asking if they can help me with my LinkedIn strategy, right? Which I’m like, Hello, have you looked at my profile? So so check it for connection request and just make a decision. Now in that connection request? Now you’re also going to see, do you want to subscribe to newsletters? Again, you could choose yes or no on those. You’re going to see invitations to events, you can decide yes or no, but let’s get those out of the way stay on top of those things. Right. The next thing I want you to do is review your notifications. So these are the notification now you might if you have a lot of connections, you might have a lot of notifications. So what you want to do is check your notifications, and see if there’s anything in there that you want to comment on. Right? Is there somebody that might be of value to you now, we’re not getting into the actual strategies around connections and strategies around getting on the phone with people? We’re not getting into that here today? We’re just talking about our LinkedIn routine. But when you’re reviewing your notification, you want to think about what your strategy is. And you want to think about is there somebody that maybe got a new position or maybe had an article came out or maybe posted something that you you know, that you’re interested in, in learning about right if you get maybe you’ve made Do you have clicked a little bell on their profile right so that you get notified if they post right. So you want to look for those kinds of things, and see if there’s anything that you want to comment on. And then you want to do the same thing if you use Sales Navigator. Now, I’m a big proponent of Sales Navigator, mainly for the separate wall you have, you know, many of us that use LinkedIn consistently end up with a lot of LinkedIn connections, not by strategy, like there’s not a single part of my strategy that says, and you need to have a lot of LinkedIn connections. But in general, people that spend a lot of time on LinkedIn and with LinkedIn strategy tend to have more connections. So your general wall, your regular wall, when you log into LinkedIn becomes a little bit of a mess, right? No matter how good a job you try to do of curating content. So I like to use Sales Navigator, because you can save people in Sales Navigator, technically, you’re saving them as leads, but doesn’t really matter. Nobody knows you save them. But what it does is it gives you a wall just if people you’ve saved so for me, I save my if you look up the episodes where I talked about Sales Navigator, we will link to them in the show notes, you’ll learn the strategy, but it’s just a little bit of like, my clients, podcast guests, I save them because I tend to want to be as proactive as I can in supporting them. Right. So if if they’re on my Sales Navigator wall, I get I see that right. So step two, and three, reviewing your notifications and going over to Sales Navigator and checking the wall lead to step four, which what is it that you want to comment on? Right? What is it that you want to comment on? Is there anything in your Sales Navigator wall? Anybody that posted anything that you want to engage on? Support them in? Comment on tag somebody and saying, Hey, at so and so did you see this? So you want to take in step four we want to do is review steps two and three, and in our notifications, and on our Sales Navigator wall? Is there anything we want to comment on, because this commenting is another big part of providing value to your connections and building strong profitable relationships, which is what we’re here on LinkedIn to do, right? Not just to read their stuff, but to engage with people. Remembering though, when you are commenting on other people’s things, as you have checked your notifications and checked Sales Navigator, you also want to look to see if people have commented on your posts from the days before because you want to comment on those. You want to consistently be commenting on the content that you’ve posted if people are commenting on that, right. Does that make sense? If somebody commented on something you posted yesterday, or something you posted today, you want to make sure you’re commenting on that. So as you are in step four, as you’re commenting, you don’t want to just be commenting on other people’s things. Right. You also want to make sure you’re commenting on the comments of people that have commented on your stuff. Okay, so number five, then is did I post today? Now this is a little different than maybe you might have heard me talk about in my routine in the past, because what studies have shown is that you want to post on LinkedIn no more than one time a day. So one of the things that that means is when you are in step four, when you’re commenting, what you don’t want to do is actually share that content, unless it is your one post for the day. Because anything more than one post a day, and you’re actually diminishing the algorithm to see any of your content. So one post a day Max, which again simplifies things. Now the reason I say you want to check to see did you post today is LinkedIn has recently introduced the ability to natively schedule posts in LinkedIn, which is a beautiful thing. Yes, you could use other scheduling tools. But wherever you can schedule things native into the platform. I’m always a bigger fan of that, especially on LinkedIn. So you want to look to see if you’ve got something scheduled. If not, you may want to think what do I want to post today? Did something come out today? Like hopefully you have a strategy around that, right? A combination of maybe video and audio and things like that, you know, you don’t have to have be pointing to fake things or dancing. You can if you want, right but you know, it’s not. There’s LinkedIn tested for a while stories, and they abandoned it. So there’s no, there’s no part of you that has to spend any more than two minutes in a day saying Did I post on LinkedIn today, right, like that’s it, you just want to do that. The sixth thing you want to do is you want to review your messages. Now, here’s the thing when you review your messages, if you have accepted any connection requests. Earlier on step one, you may see a message from some of those people. Okay, so you want to review your messages. Now, I will tell you that my LinkedIn message box is the number one piece of real estate in my business, it is the most profitable piece of real estate in my business because this is where all the business conversations are happening. So step six, reviewing your messages. You want to do this every single day, okay, you want to do all these things every single day. But if you can’t get to all of them 100% You want to be making sure you’re on top of your LinkedIn message box. Okay, so

you want to review your messages. Is there anything you need to respond to? Is there somebody that maybe you just connected with that you want to do some outreach to? The other thing I want you to do while you’re reviewing your message box is keep an eye out for whether or not the connections in the thread in the message thread have a green dot. The Green Dot means they’re active. And what that means is if you respond to people with a green dot, you might have the opportunity to chat with them. I’m thinking of one person in particular that I have been trying, we haven’t tried to have a conversation for forever. I’m telling you, if I saw a green.on, her profile, I would drop everything and message her right then and there, because we would probably be able to get to come to term come to a point on something that we’ve been trying to have a conversation about for way too long. Okay, so you want to keep an eye out for who has a green dot, you may also see some people that have a green dot with that open, so like the middle of the green.is, white, so it’s like kind of like a green circle. It’s like a green outline of a circle inside and then the.is. White. What that means is they’re active, but not there. They’re on LinkedIn, but not active at that moment, not 100% sure how that works. Sometimes, it may mean that they’re like, maybe there’s a tab on their desktop, but it’s not the active tab on their desktop, it could mean they’re active on mobile, right, so, but either one, whether they have a green.or, an open green dot, you want to message those people first, because that means you might be able to have actual chat conversations, and maybe lead to the opportunity to jump on a quick call. So you want to spend some time reviewing your messages and staying on top of your LinkedIn messages. I know that if it’s if I’ve experienced this, I can’t imagine I’m the only one that’s experienced getting behind a little bit in your inbox or your messages, and then finding opportunities that you blew, because you just didn’t get back to people on time, right. So if that’s happened to you, then you know what I’m talking about stay on top of these LinkedIn messages, because there’s real opportunities there. Okay, so a quick break, just to remind you that the tasks you’re learning here today are the simple daily routine tasks that are important for every single entrepreneur that is or business professional, that is looking to use LinkedIn to build profitable relationships. But there is so much more for you. And I would love to tell you more about what that looks like. Our shoes linked up program has the most amazing women in it, these women are changing the world. And they’re changing the world because they are earning more money. And more women with more money can make more choices, the choices that they want to make for their families, but also the choices that they want to make for the world. If you want to know what it looks like to be a part of this beautiful program, or to hear what the program consists of just go to Karen yankovich.com/call, you can get on our calendar, I would love to tell you more about the program. And to be honest, we just will just talk about whether it’s a fit for you or not. We’ll talk about what your business goals are. And if we think that the program is something that we can help you with, and you want to hear about it based on our initial part of the conversation, then we’ll continue the conversation and tell you more about it. I love these calls. My team love these calls, because we just get to meet more of you. And I’d love to hear more about you and your business. So go on to Karen yankovich.com/call. Grab a spot in your calendar. And I look forward to seeing your name there. Number seven is taken us a little bit into strategy here now. Okay, but this is part of your daily routine. Okay, this is so important. Okay, almost as important as number six, maybe maybe tied for his importance with number six, I would like you every day to initiate one or two messages with someone you’re already connected to. So reconnection messages. So spend a couple minutes popping through maybe the wall on your LinkedIn, see what people are talking about. Maybe you saw them on TV saying something on Facebook, or Twitter or Instagram, and you want to come on over to LinkedIn and message and say, you know, hey, Mary, wow, you know, I can’t believe it’s been four years since we connected at that conference it I just saw your Instagram story, I had no idea that you are now doing that. That’s so cool. Congratulations, I’d love to catch up and see what you’re up to one or two, every day reconnecting. There’s a whole strategy that we’re not talking about today on building your network. And that is important. But that’s not part of the daily routine part of the daily routine. Part of a daily routine that is going to bring six plus figures into your business in a year is this right here. This is low hanging fruit. So every day, when you’re going through this routine, and this whole thing that I’m talking about here, it’s gonna take you 15 minutes a day, maybe a half hour if you’re spending some time on it, but the most valuable half hour you’re going to spend on your day, right? Initiate one or two messages, reconnect with one or two people that you are already connected to on LinkedIn that you haven’t talked to in a while. For whatever reason, it’s just time. You might even want to, you know to make it easier. You might even want to go on over to Instagram or Twitter or Facebook and see if there’s somebody that’s saying something interesting, and then coming back on over to LinkedIn and using that as your reason for sending the message, right? Because people say to me all the time, what do I say? What do I say? Well provide them value. Is there a podcast host? Hint, hint? Is there a podcast that you listen to right here, and you really enjoyed that show, connect, if you’re connected to host, and you should be message them and say, Wow, I really love this episode, if there’s a podcast if there’s somebody, a podcast that you listen to, and there’s a guest that you really enjoy, hopefully you’re connecting with them to this is all part of the connecting strategy we’re not talking about today, you can message them and said, I just heard you on Karen show. I love that you said this or this, I’d love to hear more. How can I learn more about what you do? deepen the relationships that you already have? So many people are all about? How do I get more followers? How do I get more followers? How do I get more followers, I want you to dive deeper into the followers you already have on LinkedIn, because that is where the low hanging fruit. So that is. That is task number seven. And task number eight. And this is an easy one. But it’s an important one. Leave your LinkedIn tab open. As you go about your day, leave your LinkedIn tab open. Because as you’re messaging people and remember how important I said the messaging is. And step six, you’ll hear a little Bing if somebody messages you back. Now I don’t want you to be distracted. I don’t want you to have shiny object syndrome. I want you to batch your time and do all the things that that you do. But remember what I said to you about the value of that green dot? Well, that’s the value of being able to respond quickly when somebody messages you, you can’t always do it. But if you can jump into that conversation, leave that tab open. LinkedIn is the only platform that I get notifications on my phone and on my on my Apple Watch for because if I can, and again, I don’t always choose to I do not want to be distracted, I try to be really conscious of being fully present and whatever I’m doing at any given time. But there are definitely times where I can be like, Oh my gosh, I’ve been waiting for this, let me quickly get back to this person, right. So leave your tab open. So step eight is easy, just leave a tab open, just listen for the being. And if you’re in a place where you can respond, respond to that. So let me recap these. Now I’m going to recap these eight steps. And remember, if you go to Karen yankovich.com/ 230 download, you can download something that you can print and leave on your desk so that you can get into the routine of doing this. Number one, check for connection requests. Number two, review your notifications. And then number three and number two and number three are kind of similar, going over to Sales Navigator, see what’s happening on your Sales Navigator wall. So when number four, which is comment, comment on things that maybe are interesting in your notifications, comment on things that might have been interesting on your Sales Navigator wall, right? Comment on messages that people might have left on your posts from the day before or the or the few days before even earlier that day. Alright, so go in and comment on some content. Number five, see if you posted today, if not create a post for that day. Okay, make sure you’re getting out one, no more than one post today can be less than one post a day. But one post a day is not hard to do, especially now that we can schedule them right into LinkedIn. Number six, review your messages. Don’t forget to look for the green dot. Okay, and prioritize those. Number seven, initiate one or two messages in a reconnect type way. Write to people that are already in your network. And number eight, when all that’s done, leave your tab open when you move on to the next task. Okay, so simple daily routines, this should not take you that long. This should not take you that long at all. You know, these are things that we’re here to help you with, right? Our goal that she’s linked up is to have more wealthy woman of influence in the world. Okay,

I can tell you that. Listen, I’ve got you know, four beautiful kids, three of them are married four and one more on the way beautiful grandkids that I am eternally an unbelievably to my heart and soul grateful for. But I also wake up every morning for the crazy beautiful, amazing women that are in our shoes linked up program. i It is like people that my team are like Karen, the women that that are attracted to this program, or they’re like these unbelievable women. And so I’m I’m gushing a little bit, because I want you to know that you can hang out with these incredible women. Okay, so all you need to do is go to the show notes or and click the link to book a call or go to Karen yankovich.com/call. These tasks we talked about here, just the beginning. I am all about ease and flow and not pushing to make this stuff happen. That’s why I’m such a huge fan of reconnect calls. You will learn you’ll learn this strategy you will learn how to do this and it’s a strategy that will take you through literally the rest of your business life in building these relationships that can change your business, your life and your bank account. So if this show if you loved the show, I would love for you to take a quick screenshot of it, share it on your social media make sure that you tag me so that I can See if I can share it with my audience. And that’s how we can both get more visibility. We both can get more followers, right? If you want to hear more shows like this, then I would love for you to follow good girls get rich on Apple podcasts or wherever you listen to your podcast. Remember to in the show notes, there’s a link for SpeakPipe you can leave an audio message there. Tell me what you thought of this. I would love to know what you thought of this list if you printed it if you’re going to be using it moving forward. Right? I would love to hear from you. I respond to every single audio message personally. So I would love to get an audio message from you. Just go to Karen yankovich.com/ 230. You’ll see the blog for this page, you’ll see the link for SpeakPipe you’ll see all the resources we talked about here today. Remember that you can download your list at Karen yankovich.com/ 230 Download and let’s lift each other up. This is how I like to I want the world to be my little impact on the world is just to help more women lift up more women lift up more women lift up more women help me help you share this podcast. Again, you can just take a quick screenshot of this episode, pop it into your stories, pop it into your social media, tag me so I can see it or use the hashtag good girls get rich and we’ll see it and we’ll share it with our audience. And that will hopefully help you as well. I hope you love this episode. I will see you back here again next week with another episode.

228 – What if LinkedIn Went Away?

by | Mar 27, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen asks the question, “What if LinkedIn went away?”

If LinkedIn went away, would the principles Karen teaches still work? The answer… yes!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Have you ever imagined what would happen if LinkedIn went away? The thought is scary. It isn’t easy to imagine life without LinkedIn. The fact is life would move on regardless.

I am known for being a LinkedIn strategist, but today I’m playing the devil’s advocate. I want to share tips on how we can keep the dice rolling even without LinkedIn. I consider LinkedIn my money tree, which can be for you too. In episodes 220, 221, and 222, we talked about building connections, credibility, and conversations. The big question is, can the tips shared in the mentioned episodes work off LinkedIn?

As a course creator, I have been intentional with making sure what I teach is applicable even if we pulled LinkedIn out of the picture. For instance, if we didn’t have LinkedIn today, how would we make connections? What ways would we use to build our credibility and conversations? I share all the answers in this episode. 

Listen in and learn.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/228
  • The importance of a LinkedIn profile [00:53]
  • How to make connections without LinkedIn [05:15]
  • Building your credibility without LinkedIn [10:33]
  • Where do you meet people? [15:20]

Magical Quotes from the Episode:

“My LinkedIn inbox is the most valuable piece of business real estate in my business. I firmly believe that that is where all the business is happening in my business.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 228.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is episode number 228 of the good girls get rich podcast. And if you’ve been listening to the show, or if you’ve known me at all, or if you’ve listened to anything I’ve done, if you Google me, you’re gonna see a lot of content around LinkedIn. I am definitely known as a LinkedIn strategist. And what we’re going to talk about on this show is, what if LinkedIn went away? How does this work? So before we get to that, though, know that I am truly a LinkedIn evangelist, I consider LinkedIn my money tree, it absolutely can be the same for you. I have programs and I have strategy. And you know, we’re creating a new LinkedIn profile training program. And you know, LinkedIn has really become the hub of many, many people’s online marketing. I mean, listen, we were, we were thrown into a virtual world a few years ago, and your LinkedIn profile is truly where your brand lives, right. It’s what people say. And we live in a pretty wild world right now, do we not right? Like, who the heck knows what’s going on? I do think that people in general are using less social media. I know I am. And, you know, I do listen to more more podcasts not like I’m not connected anymore. But I You know, I’ve just used it differently post pandemic, right? It just got so noisy that my use changed. And I spend a lot more time on LinkedIn and actually talking to people one on one connections. And because of the craziness, right, like, I don’t know, do you remember, like whoever was blab or Periscope, these are sites that many, many people built their businesses on? And they just disappeared? Right? They just disappeared. They just said, Yeah, we’re not doing that anymore. Right. And then there’s like, even even clubhouse, I mean, clubhouse is still here, but it’s changed so much from the very beginning. So, you know, I’m telling you this not because I don’t think you should be using LinkedIn, LinkedIn is here. And we should absolutely be taking advantage of it every single day, every in everything that we’re doing in our business, right, I don’t think LinkedIn is gonna go away like blab or Periscope did. But you know, things have happened. Like, for example, I remember a few years ago on Facebook, they changed the algorithm drastically one time, and I personally know of somebody who literally went out of business because of that, right? So it’s really important to me, that everything that I teach works, even without LinkedIn, of course, I want it to work with LinkedIn, we haven’t, let’s use it, it’s brilliant. And it helps us reach people that we would never have access to otherwise. But I want to make sure that this process also works. If we pull LinkedIn out of the out of the picture. And I’m always preaching to my team, as we’re creating content, as we’re creating things that this has to be this works. I don’t just I don’t tell you this, right. I don’t say, you know, this is how it works on LinkedIn. And this is how it works out LinkedIn. I am, you know, a huge proponent of using LinkedIn, it’s here for us. But I want to talk a little bit about like, what would happen, if you just decided one day, you didn’t want to use LinkedIn or for let’s just say your LinkedIn got shut down, right? Like I don’t, I mean, I think you can get it back. And especially if you’re using it authentically, which hopefully you are if you’re listening to my show, but that’s why I’m recording today’s show, because I want to talk about what to do now, first of all, know that you can export your contact on LinkedIn. And I will link to a video that I did on exactly how to do this, but you want to export your data on LinkedIn pretty regularly. I mean, at least once a year, if not once a month, right? And listen, it’s not going to come out, like here’s all your contacts, and here’s their pretty contact info with their pretty email addresses and their pretty phone numbers. It doesn’t come out like that. But it’s there it is there, all the information is there. So you want to make sure that you export it on a regular basis, let’s just say quarterly and make yourself a quarterly reminder to do it using, you know, put it in Asana or, you know, Trello or whatever, use that to export your LinkedIn contact every quarter, just why the heck not right. i My background is in it. I’m a fan of backing up my backups, right. So do that. But in the meantime, I kind of want to remind you back to the beginning of 2023 when I did three episodes in a row episode 222 21 and 222, where I talked about the process that I teach my students when I’m creating LinkedIn strategy with them. And we’re going to take that process. I wouldn’t take LinkedIn out of the picture in this episode, and talk about how you can use that very same process without LinkedIn. Again, I just want to remind you, I’m not here to tell you not to use LinkedIn, please use LinkedIn. It’s a brilliant tool, but know that I recognize we live in a crazy world and we never know what’s going to happen. So I want to make sure that any strategies that I’m teaching that I’m asking you to be dependent on that I’m teaching you actually life skills, business skills that are going to work, regardless of the platform that you’re using. Okay, so let’s talk about the first piece of the puzzle. And that’s a connection. And this was episode 220. And, you know, normally when I talk about connection, I talk about connecting on LinkedIn. Right? But what I want you to do is be looking for places to connect consistently. So let’s talk about what that looks like if you don’t have LinkedIn. Right? So thinking about where do you meet people, right? Maybe it’s a local Chamber of Commerce event, maybe it’s a networking event, maybe it’s a conference, maybe it’s a woman’s organization, maybe you belong to NABO, National Association of Women, business owners, right? Make actual connections with these organizations. Now, of course, in the strategies that I teach with LinkedIn, I want you to use LinkedIn to connect with these people. But maybe you just have to dust off those business cards when you go to these events, and use actual business cards and put follow ups in your actual paper calendar, right, or maybe your Google account, I’m not saying the internet’s going away, right, you can still use your Google Calendar. But you know, do follow up. But do manual, follow up, do manual follow up, or however you would do follow up otherwise, right? Of course, I like to be able to use the strength of a great LinkedIn profile, so that you are showing up in a strong way. And you’re not just you know, some faceless name on a business card when they see or when you can have somebody from a LinkedIn profile, they you’re connecting with strength, right. So when we’re using LinkedIn for this connection piece, it’s a much more powerful way to do this piece. But this connection piece works. Even if we didn’t have LinkedIn, you still can be doing that outreach to five people a week, which is what I’m talking about. And, you know, look across the different events that are on your calendar, and think about five different people that you can do outreach to, and that you can connect to, and you can build your network with. Even if you don’t have LinkedIn to do it. The second part of this was conversation, right? I don’t want you to just have names on your LinkedIn connection, I don’t want you to just have a Rolodex full of names, I want you to actually speak to these people, whether it’s zoom calls, or phone calls, or coffee dates, it doesn’t matter. But you can still do that. Obviously, this piece is the same. Whether or not we’re using LinkedIn, using LinkedIn for DMS certainly is an easy way to do it. It simplifies things I’ve said many, many times that my LinkedIn inbox is the most valuable piece of business real estate in my business. And I firmly believe that that is where all the business is happening in my business. But you can have these kinds of follow up conversations. Even if we pulled LinkedIn out of the out of the picture, right, you can still have these conversations. So the process that I’m teaching you is age old is timeless, right? It’s timeless, you’re still can be connecting with people, and you can still be having conversations with people. Now, remember, if you want to know how to do this, using LinkedIn, or she’s linked up program is the best place to do this. We have a totally program where we teach women and frankly, I don’t really care what your body parts are how you identify, you want to join this program, we are happy to have you. But it’s a more right brained, feminine approach to building these connections, having these conversations, and we teach you how to do this consistently. Because my goal is for there to be more wealthy women of influence in the world. And more money gives us more opportunities. And I want and LinkedIn is where money is happening. It’s where the business is happening is where the biggest highest ticket opportunities are happening. So when our shoes linked up program, we teach you to fish, we teach you the process, we teach you to consistently be watering your money tree, growing your money tree, and picking $1,000 bills off that money tree. If you want to know more about what it looks like to be one of the amazing, brilliant people in this program. Just grab a spot on our calendar, go to Karen yankovich.com/call. And we’ll have a little chat. And we’ll see if it’s a fit. Either way, we’re going to have lots to say, I love these conversations. My team loves these conversations. And we’re going to walk away with lots of valuable information to help you move forward. If we think it’s a fit, we’ll tell you what that looks like. Again, Karen yankovich.com/call is the very next step in that process if you want to know more about getting some support with this.

So we talked about connection. Right? And we did a full episode on this at episode 220. We talked about conversation. We did a full episode on this on episode 221. Now we’re gonna talk about credibility, because credibility helps make this more valuable. Think about these local chamber events. If you’re the one at the local chamber event that they saw on, you know the news last night, or they saw interviewed, or maybe you’re on the stage with a microphone in your hand, right? It gives you more credibility. People look at you differently. You need to create this credibility for yourself. Right google yourself, see what happens. Obviously, if you’ve got a great LinkedIn profile, that’s what we want. And that’s how we’re using LinkedIn right now. because that helps with the credibility. But if you pull LinkedIn out of the picture, and Google yourself, you want to say, Have you been interviewed on podcasts? Have you been interviewed in newspapers and magazines? All of this comes down to that connection and conversations, not just with people that are potential clients, but maybe with the with the journalists in your area, right? Let’s say you’re, you’re a real estate agent, do you? Are you building relationships with the with the news publishers and the journalists that write about real estate in your local market? You should be because that adds to the credibility piece of this process, right? So even, you know, of course, I want you to have a great LinkedIn profile. And of course, I want that to do all the heavy lifting for us. But if we pull LinkedIn out of the picture, right, we still have Google, we still have people are still going to check you out. Right? So you have the opportunity to build some credibility around your personal brand using things like publicity, right? Using things like Even Wikipedia, right? You can create a Wikipedia page for yourself. I’m not exactly sure how to do that. But I know that is doable. You know, your website, your online assets, all of these things lend to your credibility. So what happens when you Googled yourself? Do you see? Are you building a brand for yourself that when people Google you, it’s giving you the credibility you want to have, so they can invest in you at these higher levels at the levels that you want to, you know, to be known as, so that you can be showing up and way over delivering with your higher ticket opportunities. So let’s talk about these three processes again, connection, conversation, and credibility. Right? We just recap this a little bit you with with or without LinkedIn, you can still be connecting with people, you can still be putting these people that you’re connecting with on your calendar. And all of that is easier if you’ve taken the time to build this credibility for yourself. Right, and the credibility full episode is episode 222. So you want to check those episodes out if you want to get detailed, but when you’re listening to them listening, listen to them with the ear of even if I wasn’t going to use LinkedIn, how can I make this happen? Okay, so as much as I am an absolute LinkedIn evangelist, and I absolutely think that every single person that is a business owner or business professional, should have a strong LinkedIn strategy, it’s important to me to know that the strategies that I teach will still work, even if we pull LinkedIn out of the picture. Even if we pull LinkedIn out of the picture. Now, we’re not pulling LinkedIn out of the picture anytime soon. Hopefully, we’re not pulling LinkedIn out of the picture anytime soon. And that’s why in our she’s linked our program, our goal is to create more wealthy women of influence. That’s why I do this podcast. Hopefully, you’ve got some great tips today. If you love what you hear today, you know that I love to hear from you. So make sure that you’re following this show. Wherever you’re listening, whether it’s Apple podcasts, or Spotify. Of course, you know that I love when you share it, take a quick screenshot and share it on social media, use the hashtag good girls get rich, so we are sure to find it, make sure you tag me, right and then I’ll be sure to share your post with my audience. So we can all get more visibility. This is how we support each other. This is how we are generously supporting each other. In the show notes. There’s a link for SpeakPipe in the show notes or at Karen yankovich.com/two to eight. And there’s a link for SpeakPipe where you can leave an audio message and I love your audio messages. Maybe you’ve got a topic you want to hear me just dish on maybe you’re or go deep into and giving you some strategy on right. Maybe there’s a guest you think I should interview or just have a question? Or maybe you just want to leave us a review of the show on SpeakPipe. I respond to every single SpeakPipe message personally. So I love getting SpeakPipe messages. Remember, just go to Karen Yankovich Icom slash two to eight, you’ll see all the links we talked about on this show. You’ll see the link to speak pipe and gives us a chance to really deepen our relationship. I like I mean, it’s a way for me to make this more of a two I’m not just talking about Yeah, the podcast, right? It’s given us an opportunity to make this a little bit more of a two way conversation because I truly do want to know more about you. Because what I know, and I know you know this, and this is a little cliche, but a rising tide lifts all boats, right. I do this podcast to support you. I’ve got my free masterclass at Karen yankovich.com/masterclass, which is also in the show notes. We do these free consultations at Karen yankovich.com/call. All of these are the things that we provide you to help you help me help you. Right, right, let’s lift each other up, you share this podcast, I am happy to share that if I see that you’ve shared it. I’m happy to share that on my social media so that you get some more visibility. And then we are moving our businesses forward together so that we can have again building a culture of more wealthy women of influence. I hope that you understand that this process that I talked about on this show, even though it’s very LinkedIn focused, it still works. It’s timeless marketing techniques. And I want you to remember that, even if you’re feeling like you don’t wanna turn your phone on one day. All right, I’ll see you back here again next week for another app. Episode of The Good girls get rich podcast

225 – The Power of Building Relationships with Jen Evans Zen and Claire Otway

by | Mar 6, 2023 | Podcasts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guests Jennifer Evans, Claire Otway, and Karen Yankovich talk about the power of building relationships.

Jennifer Evans is an Expert Transformation Coach, Best- Belling Author, and Reiki Master. Claire Otway is an International Athlete and Corporate rapid riser, establishing Neon Juno to provide high-performance, executive and business coaching. Together, they host the Exponential Potential podcast.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

I cannot count how many times I encourage you to jump on calls with people and get to know them. The Exponential Potential podcast is a product of building relationships.

Meet Jennifer Evans Zen aka ZenJen and Claire Otway. These two amazing ladies were my students for my She’s LinkedUp Masterclass in different cohorts. I was shocked to see them co-host a podcast together. According to our guests, their relationship started with a simple call. Later, Zen got interested in how Claire was doing her videos and her authenticity. They had several calls, and at the end of every call, they always wondered why they didn’t record it. Later, Claire suggested they do a podcast, and Zen had no objection.

Claire Oatway is an experienced and inspiring speaker who has addressed countless audiences at networking and business events, been a guest on podcasts, and taught hundreds of aspiring executives across the globe topics such as strategy and leadership. She has also been recognized internationally as an innovative and inspirational leader and has served as a global judge for innovation, transformation, and leadership awards.

Jennifer Evans Zen is an expert transformation coach. She helps her clients gain clarity, confidence, and courage, releasing overwhelm and negative patterns to live in flow. She is also an amazon bestselling author with her book “Flow Freedom Happiness”.

In this episode, Claire and Zen share how they met, the birth of their podcast and their goals for 2023.

Listen and learn.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/225
  • Getting to know Jennifer [02:39]
  • Getting to know Claire [03:52]
  • The evolution of the exponential potential podcast [05:46]
  • The birth of Jen and Claire’s relationship [07:55]
  • How Jen and Claire are benefiting from their podcast [12:57]
  • Jen’s plan for 2023 [25:38]
  • How Jen helps people [26:37]
  • Learn more about Jen [28:26]
  • Claire and Jen’s journey into ai [31:21]

Magical Quotes from the Episode:

“Get on the phone with people even if you don’t know where the conversation goes on, even if it doesn’t make any sense.”

“Nobody’s hiring you without googling you first.”

“I think podcasts really do help you dive into the lives of, of people.”

Resources Mentioned in the Episode:

Join the Facebook Group

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 225.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And I am so excited for today’s show. You know how like when your kids do something really cool, you want to like put the report cards on the refrigerator? Well, that’s how I feel about the two ladies, Jen and Claire that you’re going to meet today on the show, Jen and Claire were students independently of each other. They weren’t in the in the same cohort, they were in the program at the same time of our she’s linked up program. And they’re now they’ve now co created a podcast together, and are doing all kinds of really cool things together. And I really was so excited to interview them, because I want you to see what’s there for you when you build these kinds of relationships. You know, one of the things that I do with Archie is linked up program is I encourage our students to build relationships with each other, right? Because it’s one of the hardest parts about relationship building in your business is knowing what to say right? Like when you’re not really sure why you’re getting on the phone. What do you say, right, so I encourage them to practice on each other, which is one of the things that Claire and Jen did. And it brought them to this cool collaboration they’re doing right now. Plus, there’s two really cool women doing really cool things in general. So truly, this is why I do what I do. I want I see things like this happening in the world. And this is what makes this is what just recharges me to do more episodes of this show to bring more people into my program because this is how we lift each other up. And that is at the foundation of everything I do. So meet Jen and Claire, I am really excited for today’s show the two ladies that I’m about to introduce you to I met because they were students in our shoes linked up program. And they are now collaborating on a podcast called exponential potential. And I’m gonna let them introduce themselves. But Claire was in our program a couple years ago, Jen was in our program a year later, I think I don’t even think you were in the program at the same time. And now they’re collaborating on this cool collaborative opportunity. And they are changing lives with the work that they’re doing. So Claire outway, and Jen Evans Zen, or aka Zen, Jen, so good to have you guys here on good girls get rich. Why don’t you each introduce yourself to our audience so that they know a little bit about who who you are, you can decide who goes first.

Jennifer Evans 2:39
So yes, Hi, I’m Jennifer Evans, aka Zen Gen or Jen and I am an expert transformation coach and Master Guide, Best Selling Author, reiki master podcast host. And I am really truly passionate about helping women, freeing women from feeling overwhelmed and anxious, who feel unfulfilled, stuck, lost, confused, especially those women that are at a crossroads in life, or on the cusp of transitioning through change. So in a nutshell, that

Karen Yankovich 3:18
and where in the world are you coming from today?

Jennifer Evans 3:20
I am coming from Italy. I’ve been here three years now. So and I’ve lived in many places across the world. So I know all about big change, and big moves and relationship changes lots of those.

Karen Yankovich 3:38
I can definitely speak to some of that myself.

Jennifer Evans 3:42
Yes, so I’ve had a very wide, very variety. I’ve had a variety of life and a very colorful, adventurous life.

Karen Yankovich 3:50
Awesome. And Claire, tell us about you.

Clair Otway 3:52
So I am a leadership writer and expert and consultant. And for me, I’m on this mission. I think the world needs good leaders, because at the moment are not doing a great job of it. I won’t mentioned with

Karen Yankovich 4:11
amen to that.

Clair Otway 4:15
And actually, I think, you know, the power structures are shifting dramatically. And you can see these great new businesses coming through led by people in tech. And you just need a bit of a steer around how to manage people how to manage change in strategy. So I work with a lot of tech owners and founders to help them grow their businesses well. But I also work with more established businesses to help them understand digital, so I kind of dance between the two and I’m always picking up new random projects. So my latest project this week has been around using the chat bot the open AI chat bot just

Karen Yankovich 4:57
played with that last night for the first time and it was Like, okay, this is a rabbit hole that Yeah,

Clair Otway 5:04
yeah, and all of these exponential technologies are just stacking on top of themselves and themselves and just lead us on thinking about the implications and how they can make the best of these tools and the exam. Because at the same time, so, so I’m working with established businesses to go, Look, I know it’s shiny. I know it’s shiny. I know, it will make a massive difference that kind of let’s have a think about this, do it well, and make sure everybody’s getting the most out of the tools. So yeah,

Karen Yankovich 5:32
awesome. So tell us a little bit about how you two came together to start working? Like how did X? Well, first of all, tell us how you two came together. And then tell us how the evolution of exponential potential podcast,

Jennifer Evans 5:46
I saw Claire doing a short video, so Claire wasn’t even a first contact Claire was somebody had never met before. And I met her through using Sales Navigator, which is something that you train and on LinkedIn, and it’s been a very important part of, of my LinkedIn experiences. So she was the first connection of somebody that I knew. And I was just watching one of her videos, and she was so authentic and real, and just clearly being who she is, you know, without any airs or graces. And I just loved her energy, and her spirit. And I just reached out to her sent her a personal message, saying that I’d seen the video that I loved what I saw and what I loved about it. And we just connected and started chatting from there, didn’t we?

Clair Otway 6:43
Yeah, and, you know, you know, you have those conversations, and you think I just don’t want this to finish. I don’t want this to end. I want to see where it goes. Oh, and I think the exact words, but, you know, we should have recorded that conversation.

Karen Yankovich 6:59
How many times do you say that? Right? Yeah.

Clair Otway 7:03
Yeah, and so it’s just such a really yummy connection, Kyle, lots in lots in common around adventure and optimism, and a desire to help people help people through this crazy time of chaos, change opportunity, whichever side of the fence that you’re on.

Karen Yankovich 7:23
So one of the ways that I use Sales Navigator is I save all of the students that have gone through my program as leads, because I want to be able to see what you post, right? Like, I don’t necessarily use that leads feature to get more leads, I use it to support the people I want to support. Right, so. So I’m scrolling through Sales Navigator, my Sales Navigator, well, one day and I was like, wait, what? Jenny Evans and Claire Oh, we are doing a podcast together? Like how did I not know this? So tell me a little bit about how that was birthed?

Jennifer Evans 7:55
Well, first of all, I think because we got on so well. And there was a really good chemistry between us. And we, as Claire says, we share this sets very similar vision. And you know, we want to help people, as the podcast states exponential potential, we really want people to, especially women to reach that potential, but not have it is just this daunting task, but to have fun and play with that, and play with possibility. And our chemistry, we just got on really, really well. And we didn’t know initially how we would collaborate. So we didn’t go into this game, right? We want to do a podcast together. It was like, how can we work together? What can we do? That’s a good fit for both of us that will be beneficial to others. And I think it was Claire that approached me and go Hey, Jen Transy doing a podcast? Yeah,

Karen Yankovich 8:49
that doesn’t surprise me. Because when I saw that I, I was like, this is interesting, because you guys don’t necessarily serve the same audiences. Right? You’re, you know, you, you your businesses are, are probably there’s synergy, right. There’s synergy and the energy behind what you bring to your businesses. But but even I was like, Wait, how is the where’s the connection here? Like, like, how is this gonna work? And I say that because the reason I want to say that is because I think it’s brilliant that you got to that point, because this is this is it’s one of the hardest parts, I think about networking, at least the virtual networking that that I teach is like, just get on the phone with people, even if you don’t know where the conversation goes on, even if it doesn’t make any sense. And you don’t know what the opportunity is. Because it’s it’s in those conversations that the opportunity sometimes arises. And if you put too much thought beforehand into well, I have to maximize my time and I don’t know Claire, and I don’t know what she does. And do I really want to waste a half an hour I’m getting to know somebody that has a completely different audience than me and that might not want to buy my stuff. Like we get in our heads sometimes with that crazy stuff. And sometimes like if you just can throw all that away and just say no, let’s just let’s just talk Look and see where it goes. And, you know, sometimes you’ve just made a great connection that might be able to refer you to other people someday. And other times you’re starting a podcast together, right?

Clair Otway 10:08
Absolutely. And it’s just, I think it’s around bringing joy into your work, you know, when you’re in in your, your own business, you’re, you’re really stuck in your head at times, particularly if you’re solopreneur. If you’re stuck for ideas, energy can get a little bit stuck. And so this was a, this was a kind of safe, and if safe is the right word, but this just felt like a great way to boost energy to be creative to explore some topics to keep adding value to our business to keep the visibility at high connections high. And also for me, because, you know, I trade in business consulting, and change management, and, you know, AI and technology. So the world of Whoo, for a lot of people that know me, it’s just like something that’s completely unexpected. It’s a bit of a clash in my brand. But the more that you listen, the more you realize, Ah, okay, she kept that secret, but it’s there. It’s definitely there.

Karen Yankovich 11:13
Yeah, yeah. I love that. So, you know, I believe that one of the biggest benefits of having a podcast is it establishes your credibility, people can get to know a little bit about you. And it’s a great way, especially when you get down the road, you guys, you’ve probably had an episode like 20 or 30. Now 20, maybe? Will be Yeah, it’s funny. Yeah. So yeah. So as you start doing it more, it’s great because you you have to you can you can send people to it, right. If you’re talking to somebody, you can say I did a show about that. I’m a podcast host. And it gives you that credibility. And you know, we live in a world right now, especially when the world went virtual, the virtual tools at our disposal, are used day in day out now that even though they kind of did before, now, they’re indispensable. So nobody’s hiring you without googling you first, and your podcast episodes are gonna start to come up, right. So it gives them a chance and a sense to get to know you. And it’s going to make you stand out from your competitors. So I think there’s so many good things about having a podcast and I can say that, in my business, at least in this past year, in 2022, actually, in 2022, my podcast was the number one source of the best people that joined my program. They came through my podcast. So it’s not exactly a direct, like, I have a geek math head, like I want to like I love stats. And you know, and so I don’t really, I can’t really paint an exact chart and picture because it’s a little fuzzier. When it’s coming through your podcast, you don’t always know that’s where it came from. But I love that you you pick this medium, and that you’ve got these two different, like, approaches to how you work with things. So have you started to see that happen yet? Have you started to see, you know, people reach out to you because of the show?

Jennifer Evans 12:57
Yeah, it’s getting, it’s definitely helping create more awareness. There’s definitely more comments coming through on LinkedIn, when we post our episodes on LinkedIn. Yeah, it’s just it is it’s creating more visibility. And it gives us some credibility as well, it gives us you know, what I love about the podcast is that we can repurpose what we’ve been talking about, especially, you know, video and audio. So it gives us a tool to be able to be more present in without too much effort in within social media. And it boosts it definitely boosts our credibility. And it’s, I mean, one of our things was hashtag not perfect, because when it’s not perfect, and I think it’s, it’s really important for people to just get on and do something rather than go Yeah, but it’s not right yet. It’s not perfect. You just kind of evolve with it and grow with it. And as our as we’re recording our podcasts, it’s just flowing more and more. And we’re delving deeper, and it’s becoming more valuable and beneficial to our listeners. And the message is much more powerful as we go.

Clair Otway 14:07
And I think the other thing I’d add to those, I’m nowhere near your LinkedIn connections. No, no, it’s not just about volume. But for my LinkedIn connections, I’ve got three and a half 1000 people that I’m LinkedIn to, because I not that I collect people, but I kind of grew attached to people, so I’m kind of holding on to them as long as I can. And the number of people that I’ve bumped into who said podcast, they’ve kind of seen it because the visibility is there, because we’ve got a project that we can we count we’re celebrating and commenting on and sharing who we are and how it’s going. So it’s keeping the visibility high among our current connections as well. And yeah, we’re still really early and we’ll see how Eric carries Yeah,

Karen Yankovich 14:52
that’s awesome. You know, we kicked off 2023 with a three part podcast series which was episode 2222 21 and 222. Which will link I have a lot of links in this show notes for this episode. But what it and basically what that what we did was I, you know, behind the scenes of everything that I do is this like system, right? Starts with your credibility moves into connecting, and then it moves into conversation, right? Like, that’s very simply what I teach, you know, and on a very simple level. But I’m saying this because that credibility piece, taking that credibility piece first makes the other two parts easier. Right? If you’ve got, you know, the, like Jen said, the podcast gives credibility, I totally believe that. And when you’ve got that credibility, now, when you do that connecting, and when you’re talking to people that that you’re coming at them with the credibility of animal podcasters. And listen, we all kind of know that all you need is an iPhone and a microphone to be a podcast host right. But yeah, it’s still there’s still at elevated status, right, there’s still an elevated status to that. And I, you know, I love that you’ve done that first, because now everything you do from there, you take that credibility with you, as you’re, as you’re building those relationships. And I think,

Clair Otway 16:08
you know, 2023, as well, is the time of authenticity, I think we’ve had enough of airbrush, and I think we’ve had enough of fake and the Big Bang. And this long form video and audio gives you a chance to express who you really are and for people to connect to you, and know whether they like you or whether they trust you and whether or not, we’re both in some kind of transformation. And so we want people to trust us with their business or with their, with their lives and their families. And kind of you’ve got to have a strong bond for that.

Karen Yankovich 16:42
Hey, there, I want to just grab your attention for one minute, while before we finish this episode, to remind you that at the heart of everything that we stand for here, in the she’s linked up family in the Karen Yankovich world and good girls, that rich community is building each other up. That’s what Jen and Claire are doing in this episode. That’s what I want for you. So of course, if you love what you’re hearing, please share this on social and tag me tag Jen tag, Claire, and we’ll all share what you’ve shared. And that’s gonna get all of us more visibility. And if you want to be a part of this amazing, she’s linked up community, the community that’s part of the program that teaches you how to meet the kinds of people that can change your business, change your life, change your bank balance forever, it all starts with a quick phone call, just grab a spot at Karen yankovich.com/call. And grab a spot on the calendar, we’ll get a chance to chat and just I’ll tell you all about it. And if it’s a bit old, continue to talk. Either way, those calls are so valuable. And it helps us build our relationship whether or not we decide to work together. I’m always looking to meet more cool people. Again, Karen yankovich.com/call, get you to the calendar. And I look forward to seeing your name there. After Jen and Claire. Maybe you guys have experienced this, I’d love to know. But I know that there have been times where I’ve come across somebody somewhere maybe an Instagram post or Facebook ad or whatever. And I’m like, wow, that’s really interesting. Let me check out their podcast is the first thing in my mind. And then if they don’t have a podcast, I’m actually disappointed. I’m like, Okay, well, an ad is not enough for me now to for me to, you know, to to judge whether it’s worth investing time to even decide if I want to invest money, right, like so. I feel like I look for people’s podcasts now. If I’m looking at you know, if I if I’m intrigued by them, so that I can learn a little bit more about them before I decide if I’m going to invest in something have that have you guys experienced that?

Jennifer Evans 18:41
I haven’t actually thought to do that I do definitely go and look for them in and video for me is the most powerful medium to really get a feel for somebody because you’re not just listening to words, or you’re not just listening to their voice or right. Looking at their words they’ve written you really get a sense of who they are, which is, you know, why I was I was drawn to Claire because it was all about who she was. So the video aspect whether it you know, podcasts, whether it’s video or audio, but I liked the visual as well. And that’s why we also have our podcast on YouTube. So people can actually see your story.

Karen Yankovich 19:18
Right? Yeah, I like that. I can say you know, knowing you guys, I can say that. That Jen that tells me it just I guess solidifies for me that mindful, you’re you are probably one of the more mindful people I know just in the work that you do. And to me, video Inc requires me to be too mindful. I like to be doing the audio while I’m doing 10 Other things, you know what I mean? So, if I have the video on I ended up restarting it 16 times it’s unless it’s short, you know, because I’m like, I’ll get distracted to do something else. But this is the benefit of being mindful that you can really sit and enjoy the video I you know, I’m Tim I tend to be like listening to audio while I’m cooking or in the car or doing a million other things you

Unknown Speaker 19:58
know Yeah, yeah. And I love that you have it both that you have bought? Yeah, exactly,

Jennifer Evans 20:05
there’s definitely a place for people that because I do the same, you know, if I’m listening to a podcast or I’m listening to a recording of something, then I sometimes you know, depending on what it is, I will be also cooking and whatever else that might be doing. But I also like the possibility and the opportunity to actually be really, really present in what they’re saying. And with that person, I think you’re the same as well, Claire.

Clair Otway 20:29
And it depends, it really does depend. So I love Mindvalley is like one of my favorite products. And I love all of the speakers on mine Valley. And so I’ll listen while I’m walking in. So the puppy to something and then if I’m captured by it, I will go and watch it. But it really does vary, does vary. And then on Mindvalley, where they interview different experts as a NASCAR driver, a female NASCAR driver of 20 plus years, who also good sports illustrated as a really eclectic person is like, wow, I need to listen to her podcast, what on earth is she covering, and she’s covering cosmetic surgery when you’re having a crash into a barrier. And what that means zones. Just really random things. So I think podcasts really do help you dive into the lives of, of people, even though you’re, even though you’re kind of involved with them with their guests a lot, you still get to learn much more about them. It’s like they’ve invited you to their house, and you’re out on a SETI conversation.

Karen Yankovich 21:37
So well. And I love that’s why I mean, as you know, because I do the same thing. I love that you guys are doing some guests, and some just, you know, solo shows. And so loving duo shows, I guess. But I say that because I do think that podcasts are a great way to establish credibility and the solo shows, I think do more of that. The guest shows first of all, I love the guests, because I get to meet so many cool people, and have so many great conversations. And I really thought like this episode, I believe when it goes live will be episode 225. And that means I’ve done 225 episodes, right, which at least is 112, I guess that were guests. And, you know, I really thought that it was going to shake out and that one would take over like eventually I would do also lower all guests and it’s not it’s pretty evenly spaced. And you know that what people like they download the guests as often as they download the solo shows, I really didn’t think I’d be going into 200 and something with still doing both. I kind of thought I would it would I would experiment until I saw it my audience wanted. So I think for you guys, I like that you’re doing that because it gives you the chance to be the experts write and talk on the on the shows without guests but then also to just meet so many cool people. I have literally like, tweeted people to be on my show. And they’re like that I don’t know, like, like, I think Claire, you should look for this the woman racecar driver and ask her to be on your show.

Clair Otway 23:01
Ah, okay. That’s my 2023

Karen Yankovich 23:04
I think you’ll be surprised. I think you’ll be surprised. It’s just

Clair Otway 23:07
awesome. Yeah. And she’s talking about like alternate realities. And yeah, and again, kind of who to thought looking at to diamond or one dimensional picture of a woman racing car driver, you bring all of those biases about what she’s about. And then she’s also Sports Illustrated, and she’s also multi multiple entrepreneur, and also into alternate realities and alternate universes and what that might mean. And it’s, it’s just fascinating. It’s so much more hard as a person. Yeah, yeah. Yeah, that’s definitely happening. Yeah,

Karen Yankovich 23:40
I can’t wait, let me know how that goes. Let us keep us posted. We will follow up on that. Because and that’s really at the heart of everything here. Right. And that’s part of I think, exponential potential, right? Like you have the exponential potential to go after people like these Sports Illustrated featured racecar drivers, right? And we all have that. And I feel like, you know, post pandemic, there’s so much shifting in the world, right? Employee to entrepreneur or, you know, whatever, what, there’s just I’m not gonna call it any names like great resignation, great reshuffling. I mean, there’s, it’s probably all of those things, right? So it requires, in order for us to kind of have the success that’s there for us. It requires us to understand what our potential is, so that we can show up. And, you know, ask for interviews with racecar drivers. And, and things like that, right? Because that’s how, that’s how we reach our exponential. Well, I guess we don’t ever reach the exponential potential, but that’s how we benefit from our exponential potential. Right? Tell me what’s next for everybody.

Jennifer Evans 24:44
Well, more and just on that note of potential, it’s really playing in the arena of possibility. And I use the word play deliberately, because that’s where you know when you come from that place of curiosity instead As you were saying, instead of getting all tied up in in your head about making a connection with someone and actually getting on the phone to somebody, you’re coming from that place of curiosity of what could happen, oh my god, imagine if this happens. And where could this lead me? Instead of focusing on what if they say no? Or what if we don’t get on it is more in that sense of play. And when you’re in that sense of play, you’re in alignment with your potential, you’re in alignment with possibility. And, you know, anything truly is possible in that arena.

Karen Yankovich 25:34
So what’s possible for you this year, Jen, what are you doing this year?

Jennifer Evans 25:38
I am really so we did a New Year’s as most people did, I think we did a New Year’s special. And my words are, this year, my intention, my words, the way I want to be all about a deeper connection, more focus, and simplifying things, cuz last year, was quite complicated in terms of trying to get all my business, you know, my ducks in a row, and funnels and all the things that we need to do as entrepreneurs. And I’ve just basically stripped that away. So I really want to focus on connecting on a very, very deep level with my clients, with our audience, and doing stripping it right back to one on one coaching again, and small, intimate groups and getting them here to Italy.

Karen Yankovich 26:25
I was just going to ask you about that, because it’s been a while since we’ve talked, so I didn’t know where you were at with bringing people to Italy, tell me what that looks like for you. Because I want to come, by the way?

Jennifer Evans 26:36
Well, it’s really, I think, is a very focused small group or even in solo in a solo situation, and really delving into what it is that they want to create in their life. What we, you know, what is their? Their? What are their dreams and their aspirations? And what’s getting in their way? What are those negative belief systems, the patterns that keep stopping them from flying forward, and really connecting them to specially hear the nature of Italy, and the beauty of Italy and getting them looking at things from a much, much wider, deeper perspective, but connecting with that or feeling the connection to the harmony, and the peace that we have here, but a lot about it. And all of it really is about alignment? And helping them see their potential and their possibility. And then what is it that they need to do? What are the systems? What are the steps have how they can get from where they are now to where they need to be, and making it fun? And making it feel, you know, having that connection and having them feel really uplifted and inspired way more than motivation? It’s all about really inspiring them and helping them believe in themselves. Yes,

Karen Yankovich 27:56
yes. Oh, my gosh, that’s brilliant. That’s brilliant, I think and it you know, it’s a big part of, of everything that I do as well, because I can give you all the strategy in the world. But if you don’t believe that you are worthy of interviewing the racecar drivers, you’re just never going to get that opportunity, you know. So it really starts with what’s inside of us as we build out our lives and our businesses. Right. What about you, Claire? While we’re waiting, man, one more question. So Jen, how can people learn more about the work you’re doing?

Jennifer Evans 28:26
There’ll be, we’ll give you our links, but they can find me on my website, www dot the Zen jen.com. They can also, I’m gifting. So the first step to sort of get a feel for who I am, is I’m doing a little quick gift, which is just a short PDF filled with really beautiful activating pictures. And it’s all about transforming the stress and the struggle into ease and flow. And it’s my favorite top 10 tools and tips. It’s an easy read, it’s really beneficial. And it’s all about bringing joy and ease in people’s daily lives.

Karen Yankovich 29:06
Well, we’ll definitely link to that. Thank you for that. Clara, what about you what’s on what is happening in your world this year?

Clair Otway 29:13
So I like Jan, a combination of one one to one and I’m gonna start playing more with group coaching over this year. So one of the things that’s fascinated me is around this concept of saboteur behaviors and how that shows up and how it shapes how you are in business how you are in life, the relationships that you have. So I’m Believe it or not, I’m restless. Controller. Yeah. I prefer Jeeva. Yeah, more, more, more, more, more. Yeah, which is fantastic. There’s a great strengths to have, but they do come with an edge. They do come at a cost if they’re pushed too far. So I really want to help people dive deep into that because I think it’s a total game changer in terms of your own happiness, but also, how did team around you and the business around you drives, though lots around that groups, group elements. In terms of a giveaway, one of the things that we’ve been talking a lot about is alignment, the number of clients that I talked to last year that just felt lost. And I think there are so many of us that feel like we’re gonna wake up and decide that we were born to be that person. And it’ll happen magically, well, no, let’s take some steps that’s pushed you through that. So that’s, that’s my giveaway is like, right, let’s get you really serious about the question. And then the other side, that I think I’m going to be looking at more we look at the whole year ahead, is around AI further. So one of my projects is publishing AI writing around how AI and humans can work together. And yeah, blame them another one of your your alumni, Steven for that one. Because Oh,

Karen Yankovich 30:53
I can’t even imagine that conversation. Oh, how many hours? Oh, yeah.

Clair Otway 31:03
So what I want to do is, is to occur at a couple of technology conferences around for you. Gotcha. Yes, this kind of good governance and diligence and what that looks like. So that’s Yeah,

Karen Yankovich 31:17
yeah. That’s so cool. I can have a whole conversation about that. I’m gonna restrain myself because, because I think we’re wrapping this up right now. Okay, so we’re gonna put all the links to everything in the show notes. I’ll put the link also, I had the honor of being interviewed by actually Claire, Jen was sick, but on exponential potential. So we’ll link to that as well, you guys totally need to check out this podcast. They’ve got brilliant guests and brilliant topics. And I love the just the way you guys come at it from multiple points of view. So congratulations on getting that off the ground. By the way you you’re like, I think there’s an average. And I believe you’re above the average of how many podcast episodes come out before people give up on them. Because it’s a lot of work to get a podcast out every week, right? So I give you I honor you guys for doing that for doing the work. And I hope it continues because I love listening to your show. I’m after Bertha’s recording, I’m about to get my car. And I think I’m gonna queue up your show and listen in to what I missed so far. So we’ll put all that we’ll put all the links in the show notes, definitely grab both of their free gifts, that again, links will be in the show notes to them, I am surely going to do that. I’m totally going to be following your journey into AI Claire, because like I said, I just checked that out last night. And I was like, wow, this is interesting, because it probably can save me a lot of takes me out of my head. You know what I mean? Like it can save me like I just put a I think I put a question in. Like, what are people asking about LinkedIn? And it just gave me like, 20 ideas. I was like, like for show topics. Right? And I was like, No, I’m not gonna do all 20. But there was like two or three that I was like, Oh my God, that’s a great one. Right, like, and it. And so anyway, one question, and I’m already like, hooked, and I’m like, Alright, how I was gonna use this. Because it saves me anything that can save me time I’m down for. So I’ll definitely follow that. And Jen definitely keep well, I’ll be seeing it. But keep sharing about your your work. And I do think a trip to Italy is in my future. I would love to, to see you when you’re there. Because it’s so aligned with what I do my brains already kicking into gear like maybe we need to do a she’s linked up society mastermind and with Jen, and it’ll be too late. So we’ll see. We’ll see. But thank you guys, for being here. It was so good to catch up with you both. So thrilled for you with everything that you’ve got going on. And I can’t wait to see what comes next.

Clair Otway 33:36
And you did this you did this.

Karen Yankovich 33:42
Is that an accusation? Or is that a? Is that a good thing? Listen, I love I will say when I saw your podcast, I literally wanted to print it and put it on my refrigerator like your kids report cards do what I want for my students, I want them to be doing these things. Because this is what it’s all about. Right? You know, I do agree with one of the things you said Claire, or maybe you both I might have said this about just needing to be more authentic as we move into this new year. And I totally believe that to be true. I think that social media is there for us in so many ways. But if I got rid of everything and just use LinkedIn to continue to build relationships, I don’t think my business would take a hit. Because the rest of it is just kind of brand building. It’s not necessary the business. And I think you’re both coming to full circle to what I’m hearing from so many other people which is I’m getting back to some one on one work. I’m diving in. I want to dive deeper with people I think people are kind of over buying a 997 digital program that’s going to sit in their hard drive for 10 years and they may or may not ever look at it right so so I love that and that end in order to do that. It comes down to relationship building, right? Nobody’s gonna work with you one on one if they haven’t talked to you first or if they haven’t found a way to find you credible before they invest in you. So thank you for giving me this opportunity to shine a light on the work that we do here. And like I said, I was I literally wanted to put it on my refrigerator like this is it this is it. And I talked about you guys by the way when people join our program, I sometimes it when they’re like when I’m enrolling with people, I’m like, Well, you know, it’s the people in the program that I love so much. For example, we have two students that are now doing this, you know, so, so thanks for doing this because you’re making my life easier.

Jennifer Evans 35:27
Thank you, Karen.

Karen Yankovich 35:30
All right, enough patting each other on the back. I love you guys. Thank you so much for being here. And everybody needs to check out exponential potential. Come on. Do you hear what I was saying now, right? Do you see why I am so incredibly grateful to have brilliant women like Jen and Claire in my life? Oh my gosh, I wake up every single morning so grateful to get to hang out with the most amazing women on the planet women that are becoming wealthy women of influence. And I get to hang out with them right. So if you listen before or if you love what you hear today, you know, we’d love to hear from you. So subscribe to the show, wherever you’re listening to it. That helps us get more visibility and be able to support more people leave and review I love your reviews get to get a sense of what’s resonating with you. And of course I always love when you share this episode on your social platforms use the hashtag good girls get rich tag me tag Jen tag Claire all the links to everybody. socials are in the show notes at Karen yankovich.com/two to five. And we’ll be sure to share your posts with our audiences and help you get more visibility. Right. That’s how we lift each other up. I do this podcast to support you. And Jen and Claire do their podcast to support you. You’ve totally got to subscribe to that as well. And I’ll see you back here next week with another episode of The Good girls get rich podcast