You might be thinking, Klout, that’s not a social media site. What Klout is, is a site that measures your social media influence so I think it’s important to just keep an eye on it and if you can get your Klout score to be influential or to be substantial, you can use that to measure your social media influence when you’re looking to do things like get hired to speak, to get hired really for anything. It shows how much influence you have across the internet.
You can log in with Twitter and I love doing that because it makes it really easy. I don’t have to remember another password so my Twitter account is associated with my Klout account. What you’re going to see is all the networks that I’ve got connected to my Klout account. When you first start Klout, you won’t have any networks connected. You can see right as of today, my Klout score is 73. The higher your Klout score the higher the number. What you want to do is you want to associate as many of your networks as you can with Klout. Klout’s measuring my influence across these platforms.
You can see if your Klout score’s growing, if your social media efforts are paying off, if you’re reaching a bigger audience. That’s one reason I like to pay attention to my Klout score. What I really love about Klout is the ability to see what your influence has been over the year. It shows you what your recent activity is and what the impact of that activity has on your Klout score. You can see what networks are contributing to your Klout as well.
The Explore area in Klout shows all kinds of things they recommend based on things that you’re interested in, might be interesting to your audience. And you can share those recommended stories right from Klout. This is a great way to curate content to send it out to your audience. You can also schedule this and Klout tells me here are the most impactful times for your audience on Twitter. You may be using some scheduling tools, I do, but in addition to the scheduling tools, you really want to start to share some timely content, stuff that’s happening in the news. Klout curates this for you and gives you the ability and tells you the best time to share. My clients often say, “How the heck did you find this stuff?” This is how I find it.
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Today we’re going to be talking about the publications section on your LinkedIn profile. Now, this is a section I often see overlooked, so I don’t want you to overlook it. You do not need to be a published author to use this section. If you look through my publication sections, I’ve included my most popular blog posts. These posts are strategically chosen because I want people to know that I’m asked to blog in other influential places like the Huffington post, and DailyWorth, and Social Media Today. With this, you get double the benefit. For one, it positions you influentially on your LinkedIn profile, so people know that you do write and they can also check out your blogs.
You’re likely sharing your posts in other places on your profile but this is one place where you can accumulate the things you want most to get out to your audience, but it also lets people know that you’re influential in a way that other people ask you to blog for them.
If you’re not guest blogging you could find other things that you’re doing to share here. And if you are guest blogging I absolutely want you to share some of those guest posts on the publication tab. It’s really easy, you just click ‘add the publication’ you put the title, blog name, and URL. This drives more traffic to that post, drives more traffic to your guest post, so that’s a win-win for everyone.
That’s it for today, a quick social media quick tip, add some publications and I’ll see you again next week.
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Have you guys checked out Blab? It’s blab.im, it’s one of the newest and hottest live streaming social media sites, and I absolutely love it. Basically what Blab allows you to do is live broadcast, and you can see that all of the replays for all of the broadcasts that I’ve done are listed, and the people that have joined me are in here. It’s so much fun.
You start a Blab and you type it in and you get to pick a topic and tags. People can find it based on things and you fill in the date and the time, and you can schedule it in advance, it says now or in the future.
You’ll also see that I’ve got a profile and you can set up a profile for yourself. My URL is blab.im/karenyankovich. You want to set up something that you can use, and you can link it to Twitter, which is great because you can tweet out right from blabs.
In the video, you’ll see a re-play of a Blab that I did with Christina Daves, we do one every Thursday at 2:30 Eastern time. We have guests, the Blab show is called Get Seen Be Heard, and you can watch the re-plays on Blab, which is very cool. You can drive traffic to these re-plays. If it’s linked to Twitter and Facebook, you can tweet out these links, so I can go right to the Blab and tweet out that link even just to the re-play. It’s very good stuff.
If you’re not sure what you want to do, go to the Blab homepage, you can see who’s live right now. We can jump into any of these conversations that we want. You can watch them. I encourage you to watch some until you get the hang of it. Then when you’re ready, hit that start a new Blab button, create some Blabs of your own. It is a great way to drive traffic to a new audience, people that might not have heard of you otherwise.
The know, like, and trust factors that you’re able to establish with live streaming are second to none. When you’re talking directly with people on these blabs, people get to know you so much more quickly, they get to trust you so much more quickly, and they’re comfortable, and investing in you so much more quickly.
Check it out, blab.im. Follow me. Jump into one of my Blabs. We’re always looking to bring people into the conversation, so let me know that you’ve watched this social media quick tip and that you’re jumping into the conversation. I’ll add you, and we can take it from there. All right, so I’ll see you over on Blab and I’ll see you next week for another social media quick tip.
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Today I’m going to show you how to start a LinkedIn group, how to be a LinkedIn group owner. Watch the video for steps on how to create a group.
Being positioned as the group owner, first of all you position yourself as influential, right? Additionally, you have the ability to message everyone in that group on a weekly basis. It gives you extra fuel to your email marketing campaign because you can also message your group members and that gets into their email boxes. There are a lot of good reasons to be the owner of a group.
Remember you want to have a name that is something that will stand out so people will want to join it. You choose a logo file. You name your group. You write a little description. Now you’ve got a group created. It’s that simple.
Here’s what’s not so simple. Driving traffic to that group. LinkedIn made some changes to groups and now they’re not as easy to find. You need to have a plan to drive traffic to your group. For my group, Profitable Social Media Tips, at the end of all my blog posts, I say “Join my LinkedIn. group”. I tweet it a couple times a day. I put a link to that group in front of people on a regular basis and that helps to grow my group.
That’s your task for today. Check it out. Go on over to LinkedIn, create a group, be the owner of the group, be influential. You’re going to see that this positions you in a way that you’ve never been positioned before. Invite me to your group because I want to see them.
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I often get asked about whether people should have a LinkedIn company page.
Your personal profile is about you, it’s about what makes you an expert, what makes you influential. Of course you can mention your company and products and services, but it’s really not the place to market.
So you’ll want a company page. Go to interests and companies, you’ll see that a company will come up, the company pages that you’re following.
When you want to create a company page you just literally click the button shown in the video. That’s how easy this is. Then you just need to name your company page.
What you do need to know is that you must have an email for the company. It doesn’t have to be an email with the name of your company but it shouldn’t be at gmail.com. It should be a private email address. Put the company name, the email address at the company, you verify it, you click continue.
All you really need to do for a company page is upload maybe the banner for your website. If you’ve already created a banner for your website you can probably edit it to fit on your page. You can see I’ve got the same banner that’s on my website, and then a dd a little bit about the company pulled off your own page. This is not something you need to hire me or anybody else to do, it’s really easy to do.
Once you do this you can create ads and showcase pages in LinkedIn. In the video, I show some examples of showcase pages I have that are specific to products that I offer. If I wanted to I could market then to those specific products. It’s pretty cool stuff and really, really easy to do.
Then on your profile, people can link right to your page. It’s not as easy to grow this page as it is to grow your personal profile, but it is beneficial to have, especially if you want to do some LinkedIn sponsored posts or advertising.
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