I want to show you an answer to a question that I get asked a lot, and that is how do I stop my YouTube videos from displaying my competitors videos at the end of my video. If you embed a YouTube video on your website, at the end of the video, Youtube says, “You might like some of these other videos.” Some of them might be yours. Some of them might be people you don’t know. Some of them might be your competitors. You want to have control of that. I opt to always block that option because if I want them to see another one of my videos, I’ll put that somewhere in the video itself.
Here’s what you need to do. It’s a little buried now. YouTube buried this about a year or more ago. In the video I show you what you need to do. You need to go to the video in question and go to share and then click embed. Remember, this is happening when it’s embedded. Now, you need to show more and scroll down and you’ll see a box, “show suggested videos when the video finishes.” You need to uncheck that box. If you uncheck that box, it will play a video when you embed it on your website but it will not show related videos when your video is over. Simple when you know how to do it, but I can’t even tell you how much time people have spent trying to find that little option, so that’s why I created this social media quick tip here for you today.
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We know that it’s getting more and more difficult to grow our Facebook page without ad budget but there is a secret that not a lot of people know to getting more likes on your page. Check out the video where I show you my page and an example with a post that I posted a few days ago. You’ll see that it was liked by four people. When I click on the likes, I will see that two of them already liked my page, but two of them do not.
Then in the post, I can invite these people to like my page. These are people that already like your content. Now you want them to like your page so that they stay more engaged, and there’s a lot more you can do with that. Ad targeting, things like that. This is just a quick fast short way that you can just keep an eye on who’s liking your comments and your posts. If they don’t already like your page, you can invite them to like your page. Easy way to grow you page.
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Today, we’re in my LinkedIn group. I want to show you one of the most powerful things you can do as an owner of a LinkedIn group, and this one tip alone will make you think twice about why you should own a LinkedIn group.
What we’re going to do here is we’re going to message everyone in a group. I’m going to go to the “Manage” tab, and I’m going to click “Send An Announcement.” What happens when you send an announcement is it goes into their email box. It’s not a spamming kind of thing. You’re not going to get dinged with the spam act. You are going to be able to send an email to everybody in your group no more than once a week.
So, once a week, you can put it on your calendar. “What am I going to email my group this week?” It’s a much more powerful way to get in front of them than just posting in the group. We want to hit our prospects from multiple angles. We’re not looking to bombard them by any means, but we want them to see our stuff. So, by emailing them with your regular email list, but also by using this one tip here, you’ll be able to get in front of them more often.
This is really powerful stuff. I hope you can see the power of this and find ways that you can use it for your business. It’s a great reason to actually be an owner as opposed to a member of a LinkedIn group.
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Today we’re in Facebook and we’re in a Facebook group that I have for one of my paid programs. What I want to show you is that as of sometime early spring 2016, Facebook gave us the ability to go live on Facebook in our groups, which is really cool stuff.
This is a group that I have for a pay program, and we have weekly Q&A calls. We had a weekly Q&A call a couple of weeks ago and nobody showed up at the time that it started. There were about 2 or 3 people there. There’s like 35 people in the group. We basically wrapped it up after 5 minutes and said, “All right, well there’s no point in just talking to each other.” Basically, we got all these people that said, “Well, wait. Hang on, we’re going to be late. I was going to get there. I really had questions.” Two things, one, now they know they got to show up on time, right? Two, I used this Facebook Live opportunity to go live in the group later that day and take their questions. It gave me a really high touch way to stay in touch with the people that are in my paid program. Obviously, it doesn’t have to be a group for a paid program, it can be any group, right?
You can see here that I basically went on, it was like 18 minutes long. There was all kinds of comments. We were able to go live in the group and I was able to answer their questions just as easily as I was in the Q&A. This is a great way, if you have a paid program, you can actually do support like this.
In my program, I actually have a partner, Christina Daves and we are both live on the Q&A. Obviously, we can’t both be live on Facebook at the same time, so we’re still using the service that we’ve used for our Q&A, but we do have the ability to jump into the group whenever we want to go live and answer questions about anything that anybody’s got going on. It’s a really, really powerful tool.
Think about ways that you can use Facebook Live in your groups to help you give a more high touch service to your clients or even just groups that you manage. Facebook Live in your Facebook groups, relatively new, and I hope you’re trying it out. I hope you’re testing it because it’s really a great way to give that trust factor a boost and get in front of your clients in a really powerful way.
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Today I’m going to show you how to start a LinkedIn group, how to be a LinkedIn group owner. Watch the video for steps on how to create a group.
Being positioned as the group owner, first of all you position yourself as influential, right? Additionally, you have the ability to message everyone in that group on a weekly basis. It gives you extra fuel to your email marketing campaign because you can also message your group members and that gets into their email boxes. There are a lot of good reasons to be the owner of a group.
Remember you want to have a name that is something that will stand out so people will want to join it. You choose a logo file. You name your group. You write a little description. Now you’ve got a group created. It’s that simple.
Here’s what’s not so simple. Driving traffic to that group. LinkedIn made some changes to groups and now they’re not as easy to find. You need to have a plan to drive traffic to your group. For my group, Profitable Social Media Tips, at the end of all my blog posts, I say “Join my LinkedIn. group”. I tweet it a couple times a day. I put a link to that group in front of people on a regular basis and that helps to grow my group.
That’s your task for today. Check it out. Go on over to LinkedIn, create a group, be the owner of the group, be influential. You’re going to see that this positions you in a way that you’ve never been positioned before. Invite me to your group because I want to see them.
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