235 – 2 Actionable Tips to Getting Over Call Reluctancy

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 2 actionable tips to getting over call reluctancy.

Do you have fear of jumping on phone calls? Here are 2 tips on how to overcome that fear!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Do you have moments when you know you should be hopping on calls with people but don’t seem to have the necessary courage to do it? That’s called call reluctance. It is common with many of us, and most of the time, it is the block between us and the next high ticket that we’ve been eyeing. Today is the day we bid farewell to this syndrome.  

In this episode, I share two actionable tips to help you feel at ease when makings. The first thing you should do is practice your pitch. Before you hop on a call with anyone, make sure you practice the pitch, and you are comfortable with it. You can do it in front of a mirror or with someone close to you.

The second thing you can do is make use of a script. This sounds a bit controversial, considering I don’t advocate for scripts. I recommend having some bullet points to help you through the call. Don’t go for a word-to-word script. It might make you lose your authenticity.

Once you are on the call, find a warm way of starting the conversation. It can be as simple as complimenting the other person on the amazing work they are doing. You can point out what you love about their work. For instance, if they have a podcast, you can share the episode you enjoyed the most.

Listen to learn more.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/235
  • How to get over call reluctancy [01:45]
  • Practicing your pitch [03:31]
  • Use a modified script [06:50]

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 235. Welcome to the good girls get rich podcast with your host, Karen Yankovich.

Intro 0:10
This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich, the host of this show, and today we are going to talk about one of the biggest roadblocks that I see, especially with women day in and day out one of the biggest roadblocks to success, one of the biggest things in the way of you becoming a wealthy woman of influence. And that is call reluctance. You know, we’re really really good as women at to do lists, right? Am I right? We had to do lists, we check them off, we love to check things off of our to do list. And that, you know, hey, maybe we’re making some progress towards our goals that way. And, you know, we got to talk to people if we want to hit some of those goals. So I get it, I get that that is sometimes not an easy thing to do that reluctance is real, I don’t really consider myself I consider myself more of an ambivert right. Sometimes I feel a little bit more like an extrovert often, though, I’m introverted. And you know, if I like to create the events, I don’t really love going to like networking events where I don’t know anyone. And you know, just like getting on the phone, like getting on the phone with people you don’t know, and you don’t know what you’re talking about, like what you’re talking about, I get that that can be a little weird. And, you know, we see all this stuff on LinkedIn with all these people that are spamming and saying, Hey, my stuff by myself, and we don’t want to be like that, right? We don’t want to be like that. So how do we get over our reluctance to get on the call with people so that we can create those wealthy lives that are there for us, we got to just we got to bring it. And that’s what I’m talking about here today, right? Because here’s the thing, strategies that I support, and that I teach focus on what I like to call like flipping the funnel, we focus on the highest ticket opportunities first. And then we reverse engineer your strategy so that you get an actual contract for those opportunities. If you’ve sold $50,000, contracts before, or you’re going to focus on trying to make that $100,000 contract, right. And we’re going to create that if you’ve if your biggest contract you’ve sold is 1500, then we’re going to try to make that a 3000 or $5,000, contract, and then look for opportunities for that. And here’s the thing, rarely do people invest in your 5k 10k 25k 100k stuff without talking to somebody right, or at least without a referral, right. Last week, we talked about centers of influence, at least we have to have referral. But we have to get on the phone with those people, those center of influences so that we can get those referrals so that we can learn contracts for those higher ticket opportunities that we have in our world, right. So we have got to get over ourselves. We’ve got to get over ourselves, and conquer that call reluctance if we want to be that wealthy woman of influence that I know is there for you. So how do we do this, and if you haven’t listened to last week’s show yet, Episode 234, you’re gonna want to do that because you can the stuff we’re gonna talk about today, you can practice on what we talked about last week on building more relationships with centers of influence, alright, but I’m gonna talk about three ways that you can kind of get over yourself. And you can conquer that call reluctance, so that you can build those centers of influences relationships, and that you so you can build your business and your career. So the first thing I want you to think about is practicing your pitch, it definitely can be helpful to practice this before you even make that initial connection, right? Maybe you want to write down what you want to say, or you know, rehearse it with a friend or a colleague, the more comfortable you get with this, the more confident you’re going to be when you reach out to your LinkedIn connections to get on the call with them. And you know, we’ve I’ve heard this said many times I’ve you’ve heard as to you need to say, you know, you need to say this like is simply and as confident as you confidently as you say, please pass the salt, right? So look in the mirror, if you need to practice this over and over, you know, and again, this is you’re writing this down, you’re not calling people, although I do I do love voice messages. So you may want to create some sample voice messages, and practice, practice, practice this, the more you do this, the easier it gets. Okay, you know, in our she’s linked up accelerator program, we actually our students do this with each other, right? They connect with each other, because really, what we’re doing is we’re connecting with people and we’re not 100% Knowing where those calls are gonna go, right. We just want to like it’s just let’s see, if there’s an opportunity to collaborate. We don’t know the person we don’t know their vibe, we don’t know their personality. Hopefully, we’ve done some research, right? Like, I don’t want you to go into this ice cold. Hopefully, you’ve you Well, hopefully, you’ve come to the this call with this warm connection. Right? So you can always start there. But the more you do this, the better you get at this, and this is why we encourage all of our people in our programs to book calls with all of the other people in our programs. So They can get comfortable with this or they can practice this. Speaking about shoes linked up program, it all starts with our shoes linked up accelerator program, which is our 12 week flagship program that teaches you how to get these people on the phone. Right this call reluctance we’re talking about here today, we hold your hand through this, we hold your hand for this. As a matter of fact, we’ve even instituted recently weekly accountability calls, right one to one accountability calls with everyone that’s in our program, because we want you to do this piece. And we’ve done that not because you know, not just to give you extra bonuses, we’ve done that because it’s common, this call reluctance that we’re talking about in the show that is common, it’s common to feel uncomfortable doing outreach to people, and looking to book calls with people that you don’t know. So in our choosing a 12 week accelerator program, we do everything we can to help you practice this to help you simplify this. And we help you with these accountability calls. Because I know when you’re having these calls consistently, everything changes in your life, if you want to know what it looks like to learn more about our program, or to be a part of this beautiful community, just go to Karen yankovich.com/call. And you can grab a spot on our calendar for that. And those calls are just purely get to know each other calls, we think it’s a fit, we’ll tell you what that looks like. We’re not looking to waste your time, but we’re also looking for to be a perfect fit.

Alright, so first thing was practice your pitch, practice, practice, practice this find people to book calls with you know, if I speak in person, I’m also like i What I also do sometimes is I give people rubber bands and say rubber rubber rubber band around the cards of the people you met today. And remember that this is your safe space to do to outreach to these people. And to practice this LinkedIn outreach. Alright, the second thing, and this is, if you know me, you’re gonna be like, I can’t believe you’re saying this, Karen, because I always say don’t do this. But but we’re gonna modify this a little bit here, use a script. And I’m not a huge fan of scripts, because I think that they sound scripted, right, and I want you to be yourself. This is human to human marketing. But if you’re feeling particularly nervous about making this connection, maybe just have a few bullet points, not word for word I don’t, I don’t really like word for word scripts, maybe have a few bullet points that just guide the conversation, maybe have a few bullet points on what you want to say if again, if you’re gonna leave that voice message to try to book that call, right? Having these bullet points, having this modified script can help you stay focused, and on track, especially when you’re having the call. So you’ll feel more comfortable while you’re doing the call. If you’ve got at least some bullet points, right? On the script, everything I do, everything I do from this podcast to my lives has an outline, I don’t have scripts, but I have outlines. Because frankly, I’m going to sometimes you may, you may, this may not come as a shock to you. But sometimes I go off on a tangent. And I want to make sure that I come back and you know, deliver what I promised to deliver. And by the way, I have a call to action at the end so that, you know I do these to connect with you and so that you know more about me. But of course if I think that, you know, I want if you think that I can help you, I want you to reach out to me. And if I don’t tell you how to do that, then I’m leaving you hanging right. So I have bullet points and outlines for everything that I do. And if you do that it may help you conquer that reluctance to booking and making and having these calls. And the third thing I want you to remember is that there is never ever a reason to do this cold, right? Use your warm audience start with a warm introduction, right? Acknowledge any relationship that you might have acknowledged if it’s somebody that you let’s say you really want to just get on somebody’s you know, podcast, acknowledge that you’re listening to the show, tell them what your favorite episodes were. Tell them that you would you have a topic you think might be great for their audience. By the way, I probably wouldn’t put that in the first message. But you get where I’m going with this right? It even if it feels cold, because you don’t know the person. It’s warm if you can bring to the conversation if you can reference in the conversation, a recent post or a recent video you saw of theirs or recent podcasts you heard them do. Or again, like we talked about if you’re if you were using this episode to follow up on Episode 234, where we talked about centers of influence. Maybe it’s people that you met at a conference or speakers at the conference, we have referenced their talk at the conference. I speak at a lot of conferences. And I can tell you this doesn’t happen as often as you would think it doesn’t happen as often as you would think. So, start with a friendly introduction, break the ice a little bit with what that warm thing is that brought you to want to talk to this person in the first place. And that makes that connection feel more natural. It makes it easier to move forward. And it makes it easier to conquer that call reluctance. Alright, so recapping here a little bit, practice, practice, practice, practice your pitch, practice it with friends, practice it with colleagues, practice it with other people in your coaching programs, practice it with, you know, with I don’t know your dog, your kids, whatever, practice it in the mirror. If you want help with that, grab a spot on our couch. Josie can practice it with our she’s linked up community, you can be a part of our she’s linked up community and you can practice it there. The links to all of that are in the show notes here, practice, practice, practice, the better you the more you do this, the easier it gets, the better you get at it. And the better you get at it, I’m telling you, your count is going to be filled with people that you are just so amazed at. Second thing is use a script or slash outline, write or slash bullet points, it helps you just remember to stay on track. And it helps you have a little bit more confidence to book that call. And then remember that you’re doing all of this, you’re starting all of this from this warm introduction place. Right, acknowledging any existing relationship you might have acknowledging that you saw their talk or listen to their podcasts acknowledging that, let’s say it’s a journalist acknowledging that you read their article, if it’s a coach, you know, if one of your clients has another coach, acknowledging that you have that client in common, right. And these are ways, these three ways are just some simple ways to conquer that call reluctance, because I want you on the phone. Like I said earlier, you know, we’re talking here about focusing on your highest ticket opportunities. And it happens over I have example, after example of how this happens, how you can land these higher ticket opportunities when you are on the phone with these people. But you can’t do that, if you don’t conquer that call reluctance. And again, this is why we recently built in weekly accountability calls where our accountability coaches work with you to make sure you’re doing this work, we hold your hand, we make it as simple for you as possible. We want you to do this with ease. And we want you to practice and we want you to have a calendar full of the brilliant people that can change your business, change your life and change your bank account, or ever. And I’m telling you that is there for you. All right. So as I’ve mentioned before, in our choosing to up world, we create wealthy women of influence. I love hanging out with these incredible women, if you want to hang out with some of these incredible woman, grab a spot on our calendar, the link is in the show notes. And if you’ve listened to the show before, more, if you love what you hear today, you know, we love to hear from you. So make sure that you’re following this show on Apple podcasts or wherever you wherever you listen to your podcasts, leave us a review that would be so helpful to me. You know, if you’ve been thinking about doing that, and you haven’t done it yet, today’s the day, take a minute, leave a review, because it helps me so much. And I want to do more of what you like, right. So when I get reviews, I know what that is. And of course, I’d love for you to share this episode on social media, take a quick screenshot, use the hashtag good girls get rich tag me, I’m at Karen Yankovich, across all social media, and then I can share your post with my audience. Because I want to help you get visibility. This is a vibe of collaboration around here. And I want to help if you’re helping me, I want to help you. And I want that just to continue to go back and forth right. Also in the show notes. And you can see the show notes at Karen yankovich.com/ 235. There’s a link to speak pipe where you can leave me an audio message. I love getting your audio messages I personally respond to every single one of them. We can have a little mini conversation there. Maybe there’s a guest you’d like to see me interview or a topic that you’d like to see me address or even readdress or maybe there’s a show you listen to and you disagree with something I said I’d love to hear that. I want to know what you think so SpeakPipe is a great way to do that. Just go to if you want to Karen yankovich.com/speakpipe, you can get it there too, or just look for the link in the show notes. Again, Karen yankovich.com/ 235 is where you will see all the information on what we talked about here. Okay, so I think you gotta find out the vibe is collaborative. Thank you so much for listening to the show today. I hope that this helps you book a couple calls on your calendar, this your homework from the show, book, a couple calls on your calendar this week, and then come to SpeakPipe and let me know how it went. Okay, I’m here for you. I’m always here for you. I want there to be more wealthy women in the world because I know that when women have more money, everything changes in the world. So let’s do this together. It can be simple, and I’ll see you back here again next week.

232 – 3 Tips on How to Deal with Toxic People Online

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 3 tips on how to deal with toxic people online.

How should you deal with toxic people online? Here’s how.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Let’s be honest; have you ever met toxic people online? Have you been trolled on Facebook, Instagram, LinkedIn, or TikTok? Chances are, you have! The online space is more polarized than before. We do not have gray spaces. If you don’t agree with someone or someone doesn’t agree with you, they’re right, and you’re wrong.

In this episode, I share three actionable tips that will make dealing with trolls easier. These tips are easy yet functional. When you are trolled, always take time to try to understand that person’s behavior and why it triggers you. Doing so will give you a moment of self-reflection to see what you can improve on.

The first thing to do when trolled is to thank the toxic person. Truth be told, as much as we hate what they did, they have a different perspective on the conversation. Thank them for taking the time to give their point of view. You may also consider engaging them to understand where they are coming from.

The second thing is to ignore them: Depending on how the conversation goes and the magnitude of their toxicity. You can choose to ignore them. Just let them be.

The third thing you can do is block them: I know people can be cruel out here. If you feel like their toxicity is too much on you, always use the block option available on all social media platforms. If you are on a social media group like Facebook or LinkedIn, you can block them from the community, and if you do not have the rights, feel free to reach out to the moderator. Also, you can report them to the social platform.

Listen in to learn more.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/232
  • Thank your troll [04:00]
  • Ignore them if necessary [06:39]
  • Use the block button if you must [09:01]

Magical Quotes from the Episode:

“If you look at somebody and all of their reviews are five-star reviews, then it’s all BS.”

“Your online space is your playground; you get to decide who gets to be there.”

“We can’t control anything that’s outside of our own body and our mind.”

“When you are exuding love and joy and peace, you’re going to attract more of that, and you can it’s going to be easier for you to just kind of like put the invisible wall up to the trolls and toxicity.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 232.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
And lo, I’m your host, Karen Yankovich. And today’s topic is one that I get asked about a lot. It’s interesting because I had some notes for this topic. For a few years, I have podcast notes on different topics I want to do that I just keep in a file, right. And I had this a while ago, but honestly, this is getting even more important. So I decided this was the time to have this conversation. In this episode, I’m going to share some techniques for you to deal with toxic people online. Now, you know, a couple years ago, when I made notes for this episode, I just feel like the online world world wasn’t as polarized as it is now. I you know, and I’m gonna explain it a little bit, but I’m pretty sure I don’t have to explain this to you. But what we’re seeing now is if you don’t agree with someone or someone doesn’t agree with you, they’re right. And you’re wrong period. The end, there’s no gray areas, there’s no agree to disagrees. Right. They’re right, and you’re wrong. So, you know, and I don’t think I don’t see that getting any better. I hope that it’s going to be getting better soon. You know, and the divide seems to be widening instead of shrinking. It seems as if, you know, it’s mind boggling that people think what they think and they are probably mind boggling that I think when I think mind boggled by the fact that I think what I think right? So do you get what I’m saying? Like I don’t I don’t think it’s getting better or isn’t getting better anytime soon. That doesn’t mean it’s not going to get better, I still have high hopes for there to be more peace and more ability for us to communicate better. But in the meantime, as an online marketer, what do you do about this? Right? What do you do about the fact that there are toxic people that are going to jump in? Now, the reality here is is that, you know, somebody said to me one time and it was so it really hit me where I’m right where I needed to hear it. And hopefully that does the same for you. And that is if you look at somebody and all of their reviews are five star reviews, then it’s all BS, right? Because now there’s no way everyone’s going to agree with you. There’s no way that everyone in the world is going to, you know, be on everybody with every single thing that you say, right? That’s why we have things like four star reviews and three star reviews and zero star reviews. Right? So it’s okay, it’s normal. That’s like normal, right? It’s normal to be an online business owner, and get people that disagree with you. I’m not really talking about that. I’m talking about, you know, like, listen as a LinkedIn expert, and I’ve seen and dealt with countless crazy posts online, right? Countless, where people like, just completely disagree with what I say. And they jump in with their opinion. And they have, and they’re not even kind about it, they you know, call names. And, you know, so I want to give you some tips and techniques today to keep you confidently marketing online, because it is such a brilliant place for us to be. And I want you to be focusing and finding your next client or customer without worrying about any toxic any toxicity that might come your way. But first, I need you to kind of understand one crucial thing that you may not want to hear. The reality is we all have negative qualities, right? We’re all capable of acting in ways that are toxic to other people. So before we go to Florida, calling someone toxic, like we need to ask ourselves, like, what do I recognize about this person’s toxic behavior? Why is it triggering me? Right? And what’s the opportunity for me to grow? Now that I’m being challenged to address that trigger? Right. So what you spent some time considering that, then we’re going to talk about three ways you can deal with people on your post, in a way that you feel is toxic behavior. So the first thing I want you to think about is thanking them. I know that might sound a little nuts, right? But when somebody shows up commenting on your blog post with some crazy negative behavior, you know, or maybe it’s on a Facebook feed or in your group or anywhere on social media, just thank them. Right, because it’s a disarming, it disarms them, right? It disarms them. And, you know, assuming there’s nothing massively socially or verbally offensive, right, you can thank the commenter for taking the time and making the effort to contribute a different perspective to the conversation, right? Maybe even ask them what brought them to that point of view, like in with genuine curiosity and openness to learn from someone else’s experience, and then give them the space to reasonably answer and unless it is absolutely offensive to me, I don’t delete them. I will approach it that way. And an opportunity to elicit a conversation. You know, Oprah talked about in her final show right in the finale of The Oprah Winfrey Show. She said that the common Trade shared between her range of diverse and often polarizing guests. She said they want to know do you see me? Do you hear me? Does what I say mean anything to you? Right? So when we understand that one principle, everyone wants to be heard that and this is the Oprah talking has allowed me to hold the microphone for you all these years with the least amount of judgment. So, by thanking them, you’re, you’re practicing compassion, you’re practicing being compassionate, which is what we want to elicit in our audience, right? Is that compassion when there’s a disagreement, so being compassionate to the person that’s ranting to you online, being compassionate to yourself, right. And being kind, what it means is that you’re not negatively judging what you post, right, nor your reaction to the toxic comments. You’re not negatively judging your toxic commenter. And you’re having a belief in the fact that this person’s negativity comes from a mindset that deserves empathy, and then giving them some empathy. You know, we’re all carrying around this younger version of ourselves that wants to be seen and heard and validated. And maybe, you know, maybe this person that’s behaving in this toxic manner to you, maybe they don’t often get this compassion towards their behavior, right? Maybe it’s making a difference, maybe we’ll make a little tiny little bit of a difference in how they dress and engage with others moving forward, right? Because what, because if Oprah is right, and Oprah has done more shows than anybody I know, right? Maybe once you hear them, or they feel heard, they’ve gotten whatever it was that was needing attention. Right. That being said, okay, that being said, the second thing I want to talk about is that you can also ignore them. Now, I still would thank them first. But if need be, you can also just stop engaging, especially if your first attempt to thank them and hear them is just escalates the hostility or the abuse, right? Now you can ignore them. It’s up to you to set your boundaries and limits and it is your playground, right? Like your online space is your playground, you get to decide who gets to be there, right. So I absolutely would not engage in a long back and forth debate debate, you know about values or your perspective and, and why it’s just a waste of your time and energy. And frankly, it’s not your job to change somebody’s opinion. Hey, there. So before I get to the third point, in this show, I want to remind you that I am here to support you with this, if you are looking for a community of brilliant, successful women to surround you to help you just stay in that high vibe place and so that you can stay in that compassionate place. And stay in that place of love and support and not justifying or defending yourself with crazy people that post on your thing. That’s what we do we support each other in our she’s linked up community, she’s linked up is a 12 week program that teaches you how to fill your business in your life full of the most amazing people, the kinds of people that can change your business, change your life, change your bank account for ever. These are LinkedIn and PR strategies that live with you forever, we teach you to fish in this program. So you can use this strategies forever in your life and in your business to keep the vibe high to keep your life filled with amazing people, right? It’s not what you know, it’s who you know, and your you know, the sum of the five people you surround yourself, well look around you, if you think that needs a little upgrade, then let’s talk just go to Karen yankovich.com/call. And grab some time on the calendar. And let’s just have a conversation. If we think it’s a fit, we’ll tell you what it looks like to join our community. If not, we’ve got lots of resources to share with you either way, you’re gonna get a ton of value from those calls. So Karen Yankovich Shaw comm slash call, get you there. All right, now we’re gonna move on to the third point here.

If a person that is displaying this kind of toxic behavior persists in your online world, then take the simple steps to protect yourself and to protect the rest of your community. And at that point, then that’s it. That’s what I would consider. I mean, this is the third point I want to talk about is you can block them when all else fails. If someone persists with toxic behavior, just grab them out of the situation entirely. pluck them out. Right? blocking them can absolutely be an appropriate action to take, you know, on Facebook and every other social media platform out there LinkedIn, Twitter, Instagram, tick tock, right. As the owner of your profile your page or your group, you have every ability to delete or block or report a post or troll you don’t want to be following you. Right? And in my experience, and you’ve probably seen this too many toxic posters get shut down by other followers. Most people don’t want to see hot, hostile and negative posts in their online feed. You know, the more people that get involved, the more positive posts will drown out the negative ones right? And then sometimes the toxic poster gets driven away by like sheer the crushing Power of Others posting in a healthy toxic free zone on your behalf. However, you do not have to engage you it is absolutely okay to just block them out. Like in the case of like, like my LinkedIn group, for example, there’s usually a moderator that you know that that works with me, I have a moderator in my LinkedIn group in my Facebook group that you can advise the situation. And then, you know, like, in my groups I have as moderator, most other groups have moderators, right. So you can advise the moderator of a situation, if it’s not something you own, right, maybe it’s a comment you made, and people are jumping all over you on it, then leave it up to them to decide what to do but taking, but make sure that you know that you have control, you have control online over who’s commenting on what you see who can see what you see. And really, what your goal is, is to concentrate on whatever the priority at hand is right? Keeping your loyal clients happy and engaged online, and attracting new loyal, happy engaged clients. Right. So let’s recap this a little bit. I believe that the key to dealing with people whose behavior is toxic is to give yourself an opportunity to hear them, but then rise above them. Right, don’t be a featured role in their drama and their play, right and just get on with your day. We can’t control anything that’s outside of our own body and our mind, right. So know that you will stay positive and happy in the face of a person whose actions might try to steal that from you. Right? Know that your next big client is just around the corner ready to post a comment on how much they loved what you’re doing. They loved that your position on that. And they can’t wait to dive more into your program. And finally, get the results that you’re offering in a way that resonates with them. And know that stressing over what we can control is so much worse than the problem if it even if it ever came really to pass in real life. Right? One of the best steps to practice that I’ve ever heard is try creating a feeling of love towards yourself, wish yourself happiness and enter your suffering. Wish yourself a life of joy and peacefulness. This won’t magically cure the pain, but it’s a good place to start. And this is what Liova Buddha talks about in the blog Zen Habits, right? When you are exuding love and joy and peace, you’re going to attract more of that and you can it’s going to be easier for you to just kind of like put the invisible wall up to the trolls and toxicity. Just a reminder, the three steps, thank them, if need be ignore them. And if you need to then block them. Okay, this perspective on how to approach the toxicity that we’re seeing online is going to help you stay visible, stay confident being out in public, and continue to shine a light on your genius, right? The reason this podcast called Good girls get rich is I believe that when women do what they’re good at when they shine a light on what they’re good at, and they build a life and a business from that place. That’s where the abundance comes into our world. There’s always always always going to be somebody who thinks that’s crap, right. And depending on how strongly they feel, in their opinion, they may or may not try to trigger you don’t let yourself be triggered. Don’t let yourself be triggered. All right, if you want to see what this looks like, join us in our free Facebook group, you can go to LinkedIn for women community.com. And join us there, there’s links in all of the show notes there. And you know, remember that my goal is for there to be more wealthy women in the world. And we can’t do that. If we shy away from the places that were most visible. You know, in our she’s linked up program or bottom line goal is to have there be more wealthy women of influence in the world. The women in this program are absolutely incredible, that she’s linked up is the sponsor of this podcast. And if you want to know what it looks like to hang out with some of these brilliant successful women, just grab a spot on our calendar, Karen yankovich.com/call get you there. Remember, there’s links below as well. So if this resonates with you, or if you think you have an audience that needs to hear this message, then take a quick screenshot of this, and share it on your social media, make sure that you tag me I’m at Karen Yankovich. So that I can see your posts and lift you up because that’s the that’s the love and happiness and joy that I’m talking about here right is sharing and supporting and lifting each other up. So it really helped me if you share this episode with your audience, and then I will be sure to share your post with my audience to get you that same visibility back. And you know, if you want to hear more episodes of this, then make sure you’re following this show on Apple podcasts or wherever you’re listening to it. We love your reviews. There’s a link in show notes also to speak pipe where you can leave me an audio message. Maybe it’s a guest you think I should interview or a topic you’d love to hear me talk about. Or maybe you’d love to leave me an audio review. Or maybe you just want to say hello, right? I would love your messages. I respond to every single one of them personally and I would love to get your voice message. So just go to Karen yankovich.com/ 232. And you’ll see the blog for this page with the link for SpeakPipe. And that’s where you can leave us that message. Let’s lift each other up helped me help you share this podcast take a quick screenshot of this episode. The more people that see this, the easier it is for me to know what to talk more about on this show and The more people that I get to support so, thanks for hanging out with me today and I am looking forward to seeing you back here again next week.

224 – LinkedIn Tips for Introverts

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen talks about making connections on LinkedIn as an introvert.

Even if you’re an introvert, making connections doesn’t have to be hard.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Do you need help making LinkedIn connections as an introvert?

This episode is for you. I know your struggles because I too identify as an introvert. There is a myth that I’d like to debunk. Many people think introverts are not confident. The truth is, they are super confident, only that they are never the first people to raise their hands.

For introverts, one of the essential tools we need to have is a LinkedIn profile. People see your profile before they talk to you; in most cases, it makes your work easier. People already know who you are.

The digital world we live in today is about personal brands. If your brand doesn’t stand out, people rarely find you; even if they do, they hesitate to work with you. LinkedIn is an excellent tool for building your brand. The other thing about LinkedIn is that introverts get to make one-on-one connections that they are good at. As you go about making your strategy, ensure it includes making connections with people. Have a list of at least 20-50 people you’d love to connect with, and every week connect with at least five people.

Listen to this episode for more tips on building your brand and business using LinkedIn as an introvert.

Episode Spotlights:

  • Where to find everything for this week’s episode: https://karenyankovich.com/224
  • The essence of networking in business (02:24)
  • Using LinkedIn as a tool to build your brand (04:32)
  • Introverts thrive in one-on-one relationships (06:28)
  • The importance of recharge time (10:48)
  • The essence of managing your time and energy (13:08)

Magical Quotes from the Episode:

“Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time.”

“Introverts tend to be good at one-on-one relationships.”

“The beautiful thing about LinkedIn is it allows us to connect to so many people.”

“Because you’re an introvert does not mean you’re not confident, it just means you’re not the first person to raise your hand.”

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 224.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich. I am the host of this show the good girls get rich podcast and today, I am diving into some great tips on LinkedIn for introverts. So if you’re an introvert, like I am most of the time, then you are going to not want to miss this show. If you’re an extrovert, you might want to listen to because you’re gonna get there’s some good stuff on the show. But here’s the thing, I talk to a lot of people, right, I go to a lot of people, I do what I teach, right, it’s talking to people go to a lot of people, and I’m gonna say that the vast majority of the people I speak to consider themselves introverts, even people like me that I’m probably more of an ambivert. Right, I can, but I can surely relate to being more introverted and having more introverted traits than extroverted. I mean, I do not look forward to walking into a room full of people that I don’t know, I’m not comfortable with it. I’m still not good at it at age 105, or whoever. However, all I have now, right? I’m still not good at walking into a room full of people. I don’t know, even though I teach networking, right? It’s still not something that comes naturally to me. And I have this conversation with a lot of people. And then I’m the one saying, Hey, you all y’all need LinkedIn, because LinkedIn is the place to do networking online. And I’m saying networking isn’t always comfortable for people. Right. So how does this measure out? Like, what do I mean? Why am I saying two different things? Well, here’s the thing. I think it’s important that we’re talking about this, because many people think of introversion as something that’s a detriment, that they don’t that they think extroverts do better in business, because they’re more comfortable, confident, and they’re out there speaking. Just because you’re an introvert does not mean you’re not confident, it just means you’re not the first person to raise your hand. Right? You’re not as comfortable walking into a group of people and talking to people that you don’t know. Right? So and I, you know, if you haven’t yet listened to Episode One of this show, you should, it’s kind of what brought me to this. I grew up in a world where women were seen and not heard. So this didn’t come naturally to me to walk around with a microphone, right? It’s natural to me now. And I hope that if you have an opportunity to give me a microphone, you give me a call, because I love being in front of audiences. And I love having a chance to to talk to people about the things that I that that I think bring them value, right. But it wasn’t how I was raised. And it maybe you feel the same way. Right? So now here you are, you’ve been raised to like, be seen and not heard. Right? Maybe you’re an introvert as well. And now I’m saying and you have to network in order to get business, nothing more important in your business and sales and networking. Right? Okay, well, that sounds scary. But think about this, think about this, when you walk into a networking event, you don’t have like a sticker on your forehead that says, hey, I’m Karen Yankovich. And I am a LinkedIn expert, and I have a podcast, like I have to introduce myself, I have to say, like you just say all these things have to get to plus, you can’t do that you can’t walk up to people stick your hand out and say, Hey, Karen Yankovich, buy from me, right, you’re not gonna do that. So it’s a very different skill than marketing, and networking, virtually, and marketing and networking through LinkedIn. So because that sticker that you don’t have on your forehead, you do have in LinkedIn, you have your profile, right, you have your profile. So your LinkedIn profile is what people are going to see before you even talk to them. So it does a lot of the heavy lifting in networking for you. So we’re still using this beautiful tool called LinkedIn that we have that allows us to meet the just the most cool people we could ever imagine. And, as an introvert, we can come to those conversations with more confidence, because hopefully, you’ve already got a great LinkedIn profile. I’m like, I don’t know, you’re probably going to hear me talk about this more this year. But I’m a little over talking about your LinkedIn profile. Because frankly, if you don’t know by now that you need to have a great LinkedIn profile, then you need to take a few steps back in your business. Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time. Right? So that same profile done properly. And if you need some help you know how to find me, right? That same profile done properly, is that sticker that lets people know who you are before you get on the phone with them. So as an introvert, it makes it easier so so i That’s why I think this is such an important conversation to have. Because, you know, listen, there’s social media marketing, and I honestly don’t think social media marketing in general, I don’t really move LinkedIn into that same category. The reality is the digital world. We live in your LinkedIn profile, your LinkedIn marketing, your LinkedIn content, your LinkedIn posts are a great way to create a brand for yourself. Right? It’s the way for you to establish your personal brand, establish your authority, establish some credibility. That’s why PR is such a big part of everything I teach because the PR piece also establishes credibility. These are all things you can do online. These are all things that even introverts can do behind the scenes while you’re in your pajamas in your bed. spent whatever that whatever works for you, right? And create that brand for yourself and connect with others without the stress of having to meet face to face or in large settings or in settings that we’re not comfortable in. Right? I have to tell you one of the things that one of my favorite conferences, to go to our podcast conferences, because podcasters very often are introverts. So many podcasters are introverts. So when you go to a podcast conference, everyone is in the same boat, everyone feels the same way. And it’s so warm and comforting, as opposed to going to like a different kind of conference where there’s just different, just a different assortment of people. And it is same like same with that one on one. Networking can be a little awkward to walk into a room and not know anybody, right. But I love hanging out with other introverts because I think that it gives us a chance to really get to know each other. So the digital marketing that the strategy behind your LinkedIn marketing, the profile strategy, the content strategy, the outreach strategy, all of that is done without the stress of having to walk into a room and meet people face to face, you get the same benefits, probably even more benefits, because you have that profile doing a lot of the heavy lifting, right? Without the stress of having to introduce yourself to people, right. The second thing that makes LinkedIn the absolute perfect platform for introverts is the one on one networking opportunities. Right? Most introverts are very good listeners. Right? So most introverts are very good at one on one relationships. So what I teach on LinkedIn isn’t one to many, that’s why you hear me talk a lot about your high ticket offers, you can’t talk to people one on one and have these deep conversations and then sell them something for $5 and expect to make a living enough to pay your mortgage right? There has to be a high enough payoff on the other side to to make these one on one conversations you’re having fruitful, right? But introverts tend to be really good at one on one relationships, right. So as you’re going through LinkedIn, as you’re creating your strategy, I wouldn’t just keep looking for opportunities to interact with people from that basis from that one to one venue that one to one level, so that you’re more comfortable talking, you know, being heard, you’re more comfortable focusing in and talking about the things that you’re really good at when you’re talking one to one instead of one to many. And I gotta tell you, like introverts also sometimes like to have a microphone in their hand. So one to many, I don’t mean, like, from having a podcast, but but like walking into a room full of people and then having to sit down and talk to them. Right. So focusing on that focusing on the one to one who are the people, like five people that you’d love to get on your calendar this week. And then next week, five more people individual one to one calls, right? The beautiful thing about LinkedIn is it gives us the opportunity to connect to so many people. So I don’t want you to get overwhelmed by this, I want you to spend some time doing research, the strategies we teach typically have us batching, that let’s spend, let’s create a list of 20 or 50 people and then each week reach out to five of them, five of them, because as an introvert, it’s a great way to connect. And then you have a continual stream of conversations where you can share your opinions and your ideas and lead people to the work that you do. Okay, so you want to be regularly assessing this, you want to be looking at who’s on your calendar, how did they get there? How can you do more of that, right? How can you use LinkedIn to do that research. And then again, what we talked about on the first thing I talked about, have that profile that really speaks for you, right, so that when you do that outreach, whether you’re connecting or reconnecting or, you know, just building network, building relationships with journalists, or other people in your industry, be choosy, be choosy about who they are, and then just have these one on one conversations, just remember that that’s where the biggest opportunities lie, I

want to take a minute here and talk to you a little bit about her. She’s in depth program. We help you with all of this, we start by writing your profile for you, we then take you through this process to keep your calendar full of those people that were really picky about really choosy about so that you have a steady stream of phone calls, that you have a steady stream of opportunities. The whole program starts with a call with me where I get to spend some time with you brainstorming what that big ticket opportunity is because I wanted to be big enough for you to be able to weigh over deliver. And for you to be able to make it a huge win win for you and for the people that are investing in you. And then we go after it then we then we go after it and we help you land these clients. There’s a strong PR component to this. We want you to be featured in the news in the media interviewed on podcast because that is what gives you the credibility to help you feel and look worthy of those higher ticket opportunities. And all of this is done in this beautiful community of women. I just can’t even tell you how each really grateful I am for the women I get to hang out with in this program. So if you want some help with all of this, that’s what we do in our shoes in depth program, all you got to do is grab a spot on the calendar, Karen yankovich.com/call gets you to that calendar. These calls are absolutely complimentary. These are not hard sell calls, I only want people that are perfect fitness program. Either way, booked the call, we’ll help you whether we think you’re a fit for the program or not. But if we do think you’re a fit for the program, we’ll tell you what it looks like, Karen yankovich.com/call get you on our calendar, I would love to chat with you whether you’re an introvert or not, I would love to chat with you. All right, I want to move on to the third piece of why LinkedIn is such a beautiful tool for introverts. And that is it gives us the opportunity to manage our time and our energy. You know, speaking of conferences, when I go to conferences, I always, always always need my own room. But I do that mainly because I need recharge time, one of the main traits of introverts is being drained from social occasions, right, you come home from a social occasion, like I need to go to my hotel room and recharge, right. So you need to because I need to build up some reserve energy, I need to rest I need to take take breaks, and I need to you know, get my exercise in and I need to get my family in and I, you know, I all of those things help prepare me to have to be able to serve you better, right? Because I’ve recharged. So LinkedIn is just not as noisy as all the other platforms, I want you to talk to five people a week. I’m not I know, there’s people out there that say you need to connect with 100 people a week, there’s people out there selling this stuff leads blah, blah, blah. Frankly, I think that’s all Bs, and it’s going to swamp you. And I don’t have time for that. I don’t have time for that. What I want is for you to build a business, that you need a couple of new clients, and each client is enough. You know, I want you to be building a business that’s a quarter million dollars or more we want more wealthy women in the world. And that’s happens with higher ticket opportunities. You know, listen, there’s a lot of ways to do this. This is my way, right? So this happens in a much more peaceful way. There’s much less interaction that’s needed. There’s much less posting that’s needed. I mean, I don’t even want you to post more than a couple times, maybe five or six, maybe seven times a week on LinkedIn. That’s it. That’s it. You don’t need to post five times a day like you do on tick tock, you don’t need to post like you’d have to do any of that stuff. Post a few times a week? Yes. Do I want you to interact with people I do. I want you to continually do outreach. But this can be done while managing your energy, rest, take breaks, batch some of this stuff, and then work when you’ve got work on your schedule, right and get this stuff done. There is no other social platform, no other way that I know of, to do lead gen that is as simple and as peaceful and as with less stress and overwhelm, then this LinkedIn strategy, you know, I work on managing my energy, I can get hyper, a little hyper, you might have noticed that right, I can get a little hyper. So I work on managing my energy I’ve got sometimes I need to add, I need to ramp it up. Sometimes I need to turn it down. I’m always working on keeping the vibe high, though. And the LinkedIn strategy that I execute, which is what leads to almost all of the enrollments in my program comes from managing my time managing my energy. And it’s and it’s you know, it’s a very simple process. There’s no other platform that I know of that allows you to get the amount of results that you can get on LinkedIn, with the little amount of work, it’s got to be consistent, it’s more about consistency than it is about the amount of time you’re spending. So for us introverts the opportunity to manage your time and energy, and still have amazing success is awesome. You can automate your social posts, you can schedule directly into LinkedIn now. Right, you can schedule that most of you probably already have that. I don’t know if you’ve seen that. But now you can schedule directly into LinkedIn, I don’t even use a third party tool. For the most part, I do have a team and they use a third party tool to post for me on LinkedIn, if there they don’t actually, I don’t think anybody’s posting on LinkedIn for me right now about me. And that’s because I’m very picky about what goes in that feed. But you don’t want anybody but you logging in. So if you’re going to have a team posting for you, then you want them to use a third party tool. But otherwise, I go right into LinkedIn right into the app and posts you can automate it manages my time manages my energy. Right? So let me recap this a little bit. So for all of us introverts out there, remembering that LinkedIn is the premier social platform, if you want to call it that, that allows you to create the brand for yourself, connect with other people without the overwhelming stress and anxiety of having to meet face to face or in person but we still have these opportunities to have these one on one networking opportunities. Right? Don’t think about one too many. Just think about, I got a $5,000 $10,000 $50,000 $100,000 offer who’s the next person that’s going to join my world? Who’s the next person who do Want you to talk to you this week? That’s it. One to One doesn’t have to be stressful, you don’t have to dance. You don’t have to have any of that crazy stuff. And then remember to that you can manage your time and energy with the strategy. It’s much simpler, much less time consuming than any other strategy I’ve ever executed with much better results. So remember, if you want some help with this, I’m here for you. And she’s linked up, we create wealthy women of influence. All you got to do to get started to hang out with the beautiful, incredible women I told you about earlier, is to grab a spot on my calendar, Karen yankovich.com/call get you to that calendar. I would love to see you there. Again, whether you’re an introvert or not, if you’re an introvert or you’re in introvert communities or if you love what you hear today, you know, I love to hear from you. And I love for you to I’d love for you to share this episode wherever you hang out. If you’re feeling it, you know, you can follow us on Apple podcasts or wherever you listen to podcasts. I’d love reviews. If you loved this episode, tell me what you loved because then I could do more of that. And make sure when you share it that you tag me use the hashtag good girls get rich and then I can share it with my audience because I am all about helping you be more successful there. shownotes Karen yankovich.com/two to four has the shownotes you can see all the details everything I talked about here today. And just remember that a rising tide lifts all boats right I do this podcast to support you. I have got free, you know consultations to support you. My goal is to help you help me help you share this podcast, take a quick screenshot and share that on social and then I can share it with my audience. And let’s kick some booty together. Right I’m ready. I’m ready to make this a great year. I hope you are too. I can’t wait to see your name on my calendar and I will see you here next week.

186 – Tips for ADHD Entrepreneurs with Amber Hawley

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Amber Hawley shares with Karen Yankovich some tips to help ADHD entrepreneurs focus.

Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset and strategies to stop suffering for success. As host of the Easily Distracted Entrepreneur podcast, she supports ADHD {and ADHD-ish} business owners who live in Distraction City to overcome shiny object syndrome.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Entrepreneurs with ADHD or ADHD tendencies know the struggle. It can be hard to streamline your focus.

Amber Hawley helps entrepreneurs determine what should be a priority and what shouldn’t be. Sometimes, that means saying “no.”

Need help focusing on the right things and prioritizing things in your business? Listen in to Episode 186!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/186
  • Introducing this episode’s guest, Amber Hawley (1:52)
  • When Amber realized she could help people (6:52)
  • Tips for ADHD entrepreneurs (11:57)
  • You have to say “no” sometimes (16:18)
  • How Amber helps others determine what is a priority (20:43)
  • How the pandemic impacted businesses (22:28)
  • How to manage your energy (27:20)
  • Where you can find Amber (34:18)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 186.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is episode 186 of the good girls get rich podcast. And this show is brought to you by she’s linked up where we teach women simple relationship and heart based LinkedIn marketing strategies that get them on the phone consistently with the people that can change their business, their life and their bank account forever. The people in our program are here to make a difference in the world, they want to make an impact. We’re creating wealthy women of influence. So if you listen before, or if you love what you hear today, you know, we love to hear from you. So please subscribe to this show, wherever you’re listening. I’d love it. If you leave us some feedback, leave us a review. Let us know what you loved and what you want to hear more of so that we can serve you at the highest level possible. And of course, we’d love for you to share this on your social media. Take a quick screenshot of you listening to this show, share it on your stories or in your social media. Use the hashtag good girls get rich, tag me so that I can be sure to share your post with my audience. And then we both get more visibility, right. If you check out the show notes, there’s a link for SpeakPipe you can leave us an audio message there. We love your audio messages, you know, you can just tell us what you want to hear about maybe a guest you think we should interview a topic that you’ve been hoping I would talk about on this show, whatever or just leave us a review. You can you know, tell me what your New Year’s resolutions are. I don’t know I love hearing your voices. So check that out. You can go to Karen Yankovich COMM slash 186. And listen, and you can see all the notes for this episode. And the link for SpeakPipe is there. So check that out. So I’m really excited about this episode. Today. We’ve got Amber Hawley on the show today. And Amber. She’s doing some great things in this world. And I knew I wanted to have her on the show. We’ve been we’ve been connected and knew each other kind of peripherally for a bunch of years now but never really had time to get together and get to know each other. So some of that we did on this show and this episode. So I’m just gonna let Amber take it away. I am here today with Amber Holly. And Amber is a licensed therapist, multiple business owner and former tech industry dropout who works with high achieving easily distracted entrepreneurs with mindset and strategies to stop suffering for success. as host of The easily distracted entrepreneur podcast. She supports ADHD and ADHD ish business owners who love and live in distraction city to overcome shiny object syndrome. And I need you to move in with me. Good to see you, Amber.

Amber Hawley 2:44
Yes, good to see you. Thanks for having me.

Karen Yankovich 2:46
Yeah. So Amber and I spent a couple days together. She podcasts live a couple of months ago. Right. You were there, right? Yeah, yep.

Amber Hawley 2:53
We were both Yeah, we were both speaking. Yeah, we both. We both spoke, right.

Karen Yankovich 2:57
Yeah. Yeah.

Amber Hawley 2:59
Who can remember that was I wouldn’t know October. So October.

Karen Yankovich 3:04
Yeah. But it was fun. It was fun to get to see it was like it was one of the first in person things that I had done. So it was really fun to, to be there and to get to see you and other people that I know in person. So that was awesome. And it is really interesting. Because when I read this, I love that you said ADHD and ADHD ish because I consider myself ADHD ish. I’ve never been diagnosed. But I want to like kind of start this by asking you a little bit about what brought you to talk about this. But I also feel like entrepreneur and ADHD ish kind of go hand in hand from what my experience is right? 1,000%. So tell me how you started doing this work, Amber, because it’s so important. It’s such important work?

Amber Hawley 3:44
Absolutely. Well, so as it as you said, in the bio, I’m a I call myself like a.com dropout. I was in the.com world back in the day, okay. I love it. I love technology. And I was in like marketing and internet operations. And, you know, I was in my 20s and it was fun. But then I you know, like most 27 year olds had my existential crisis and was like, What is this all mean? And, and so I ended up going back to, I ended up saying, and, you know, it didn’t hurt that there was like, a.com bust, but I was like, What do I want to be doing with my life, and I had always thought I would go into psychology and like help people because people already told me their stories, no matter what a gas station, wherever I when I was always that person. And so, went back to school, became a therapist, and then I stopped when I became licensed. I started my own practice. And then all of a sudden, I was like, in this it was like the full circle where I’m like, I get to do business stuff and like this therapeutic stuff and like have them both together. And so you know, I’ve had my group practice in California for 10 years and then I started doing you know, this work because first well first of all, a few years ago, I ended up getting diagnosed with HIV. ADHD myself. And before that I didn’t realize like, I kept thinking, like, Oh, why do I keep doing these things, or it’s like sabotaging myself or things that I thought were like, negative characteristics about myself. Turns out, they were very ADHD type things that were happening, and I just didn’t realize it. And once you know what it is, and you figure out, oh, there’s a way to address it, and there are solutions for you and stop beating yourself up, it’s like, so freeing, right? But most of the people that I work with, or that I would network with in business, they either don’t know that they have, they’ve never officially been diagnosed. Or they’re like, I know, I’m not. But I think modern entrepreneurship is, is just full of, you know, too many things coming our way. shiny objects FOMO. So much expectation. And when you and especially when you’re first starting out, you are responsible for so many aspects of your business that you never got training on. It’s overwhelming, right?

Karen Yankovich 5:59
Well, I was thinking that when you said that, when you realized as a therapist, you also got to run a business, I think that is uncommon, because most therapists are like, Oh, crap, I also have to run a business. So So I think that good for you that you had that, you know, the both sides of that, but that’s why we do what we do, right is to help those therapists and other people like that, that are like, Oh, crap, I gotta, I want to just talk to people. But yeah, there’s not gonna be any people to talk to if you don’t know how to market and it’s not going to be you know, like, and then there’s gonna be money in your bank account, if you don’t know how to, you know, structure, your pricing, and there’s just so many, so many things that go along with being an entrepreneur that you had. And then there’s the 70 billion ways you can learn how to do these things, right? Like I can watch YouTube videos or Tik Tok videos until I die and never run out of content. Right? So then how did you start to realize that you could support these people?

Amber Hawley 6:52
Well, I think First it started just kind of organically from like I said, networking with other people like going to networking events. I love I’m, you know, an ENFP, which is a Myers Briggs thing. I’m an extrovert. So I loved going to live events and meeting people and you start talking and you hear these themes that are coming up for people. Right. And and then of course, like you said, a lot of therapists are not really business savvy or oriented. That’s not what they were trying to do. They were trying to help people.

Karen Yankovich 7:20
And and insert yoga teacher coach. And into that word, therapist, it’s yes, across whatever it is, you’ll learn.

Amber Hawley 7:28
Yeah, a lot of service people. Right. And, and I think I think the other big piece was, you know, so like, hearing from people seeing it, but because I’m in Silicon Valley, and so I do, like couples work is one of my specialties. And so, seeing all these couples that come in, where one or both people have ADHD, but I would see all these startups, CEOs, lawyers, doctors, like high achieving professionals really struggling and then realizing like, Oh, this is ADHD, or, or ish, right? Like, sometimes it doesn’t even matter. Like you don’t, you don’t necessarily have to have that diagnosis. Like unless it unless you feel like it would serve you but you seeing all the things that there’s common themes of what people were struggling with. And so they’re talking to me about, like all the emotional stuff they’re going through, right? All the other the burnout, the overwhelm the not, you know, workaholism, having problems in relationships, because they’re having to give so much to their business, you know, that kind of not showing up for each other prioritizing. And so seeing that, so it was like, I kept seeing it and seeing it. And so I think being in Silicon Valley was just like, a nice little, like, you know, extra kick in the butt to say, like, Oh, this is like, a real thing. That’s a problem for people, right? Beyond just mindset, you know, there’s a lot of stuff that gets in our way, a lot of resistance and, and life happens. That’s the other thing, right? Like you have, you know, people get sick or have chronic illnesses or loss in the family or there’s so many things that happen for people while they still have to run their businesses. And so there’s even if you don’t have ADHD, you being there’s so much to balance and kind of deal with in our just in modern life. So it’s it’s overwhelming, and, and in the statistics do say they estimate about 40% of entrepreneurs have ADHD, which also makes sense, because we’re seeking out like, normal, normal business. corporate structures don’t always work for us. Right.

Karen Yankovich 9:27
Right. I think that’s I feel like that sounds a low in my I know, that sounds low because I because you know, yeah, and I think truthfully, in some ways, ADHD kind of serves you as an entrepreneur. Yeah, cuz you can manage a bunch of different things at once, or you’ve got a lot of things you can deal with a lot of things coming at you at once. Whether you deal with it well or not, is what you work with, right? But there’s people that don’t understand that that are just like, wait, I can’t get to because I didn’t do a yet and it’s like, well, that’s a tough trait to have as an entrepreneur because sometimes you got to get to the Before you even get anywhere near being So

Amber Hawley 10:03
Amen to that I, yes, I love that you worded it that way. And that’s the thing is, the upside is there’s creativity, there’s risk taking, like, there’s a lot of positives. But the downside is, you know, time management not having the systems and then just getting overwhelmed and dropping balls and feeling like crap and getting distracted.

Karen Yankovich 10:24
Right. So I, you know, I have a couple kids that have been diagnosed with ADHD. So there’s no, you know, there’s, there’s, who knows if I have if there’s anything in me, but I definitely understand it. And there are times like, even in my business, where I’m like, you know, when I worked a corporate, I, I used to work at a job where I chose to be there at 7am, because I lived in New Jersey, and to be there at 8am Took me three hours compared to 45 minutes with traffic. So I chose this, I was getting up at 430, getting out of the house by you know, six so that I could be there by seven. And I did that every day because I had to. And there are times in my own business that I go, What the heck, why can’t if I could do this for other people’s businesses, why can’t I do this for my own business? Right, like so. So there’s so I can so relate to a lot of the things you’re saying because it’s just it’s and and when I left corporate to do run my own business, I had these dreams of waking up in the morning, and, you know, doing yoga and having these really chill days. And instead, I was like still in my pajamas eight o’clock at night, because there was no end of things coming at you as an entrepreneur, right, especially with shiny object syndrome. So I have since learned, I mean, not easily learned, but I have since really, I really work hard to avoid shiny object syndrome. And I like have to play games with myself sometimes with that and say, if I still think this is a good idea tomorrow, I’ll still think about it, you know, because, you know, it’s so easy. But when I did that everything started to change in my business, when I started to really focus in and start to say like, how do I stay focused and dive deeper into what I know, I really do well and avoid shiny object syndrome. It really made a difference in my business. So So can you tell us a little bit about, you know, some tips you have like for entrepreneur, like typical weekend for ADHD entrepreneurs to prioritize the kind of work that they do are the things that are important in their business? Like how do you get started with people,

Amber Hawley 12:09
for sure will in like you said, I actually see this with people who come to me who clearly are not ADHD, that that shiny object hard to focus thing is some we all have this as entrepreneurs, so you don’t need to be in that ADHD round, but they come for accountability. And they come for that feedback, because you need if you’re you know, if you’re in your bubble, it’s very hard sometimes because we are getting inundated with stuff to like make those decisions. I think what you described that what you do is so important. And this is what I think is an asset for women is like you do sometimes have to play like mind tricks on yourself to kind of get yourself like super focused and like, you know, like you got to figure out how does it work for you so that it resonates with you that you’ll actually follow through on it. That’s the key, right. And I think I’ve said that same thing to myself. And I’ve heard it from so many clients where they’re like, when I was in corporate or in this other business or whatever, I had no problem showing up and doing what I needed to do. And I’m like, well, one, I think it’s an accountability piece, right. And two, I do think and again, this is across the board, I see this with men as well, because I work with men as well. But with women, especially, we we can put anybody else first and not ourselves. Like my clients, they show up for their clients 110% show up for their clients. But to show up for themselves for something that’s important for them is way harder. Right? And so that’s where the Oh, a minute, I’m gonna wake up early and, you know, take a walk or do some yoga or something that will take care of me first. That’s harder to do. Right? Yeah. So, so yeah, some of my suggestions. What you said is really important is, like getting really clear. I can’t look at other things. So sometimes we don’t see shiny objects assigned shiny objects, right? We see them as like these awesome opportunities, like visibility, or, Oh, this is, you know, I can make just a tiny little bit of money here, or this is an opportunity. And so it’s, it’s hard. And I guess, as I’ve spent time over these years, kind of analyzing, like what, you know, leads people to continue to chase these shiny objects. And when I say people, I’m including myself, because I’m a human beings. And I realized, like, I sometimes think it’s about their needs that are missing. So I, I see people, like, Oh, I’m going to do this partnership or collaboration or go to this event that really didn’t fit into my goals for the quarter or for the year. Or weren’t wasn’t good timing, because I had a lot of stuff going on, you know, either me or other people, right? But I did it because I was feeling lonely. Like I didn’t have enough connection in my life. I was because I was working too much to feel connected to my family or my friends. And I didn’t make space for that. So Sometimes we chase things because there are needs that we have that aren’t getting met. And so sometimes you’ll say, okay, that’s why I’m doing it. Okay, fine, I’m going to do it. All right, just right, intentionally make that choice, right. But I do think like, the more clarity you have about your goals, and being realistic about them and saying, I have one thing, what is my one big thing for the day for the week for the month for the quarter that I want to accomplish? Focusing on that. And so when that’s done, like, then if you have extra time, you can do other stuff. But until then you don’t add stuff. And it and I know that I’m saying making it sound like easy, it’s not it’s really hard. But like you said, you play those games. Hey, if tomorrow, I still think that’s a good idea, then I will go for it, you know, yeah. Or let me talk to my business bestie like, talk to somebody who understands your business and you and is on your side and has a good mindset, you know, isn’t scarcity based or anything like that? And ask and talk to them and see, are they are they saying, Oh, yes, you should go for this or, you know, like, girl, you have way too much on your plate? Like you can’t? Right? What are you thinking?

Karen Yankovich 16:07
There’s an entire podcast episode we can do around that one little statement, when you said is a business bestie that doesn’t have a scarcity mindset, like that is an entire podcast we could do. So I’m gonna do that for now. But I do think that one of the things that I’m hearing from you is we have to learn how to say no, sometimes Yeah, and I know, like, especially in the early years of my business, if somebody handed me a microphone, I grabbed it, you know, and then I remember, like, early in the pandemic, I got this opportunity where I was, I was gonna speak at this event in person in New Jersey. And then of course, that didn’t happen, because it was like, right at the beginning of the pandemic. So we did it virtually, like, Oh, we’re gonna roll this out nationwide, and we’re gonna, like, I was like, Cool. I’m, again for 1000s. And you know, all these 100,000 people, blah, blah, blah, blah, it swamped me with all the wrong people. And it took me out of it, like, knocked me off at my knees, you know, and I was like, This is so cool. Everybody, like one of my friends called me because her husband got the email from it in her email. And she’s like, Oh, my God, you know, Bruce got this email, and you know, it had your face your face on it, you know, and because it went up so many people, but it didn’t serve my business. And it was such a big lesson for me to be really discerning with what I say yes to, because, you know, it cost me it didn’t cost me money to do it. But it cost me money in all of the time that I spent afterwards, having to catch up and weed through all the people that want to talk to me, and all the things that had happened, absolutely did not serve me. So I’ve since learned to say no, not always not well, always. But you know, but I love that you’re saying reach out to a business bestie to find out what they think about it. Because I just you know, and we talked about this, even in my she’s linked up program, like be discerning, reach out to a few people do research on the people reach out, reach out to a few people find out where your people are, and start talking to the people that can, you know, one at a time. I mean, there’s lots of other ways to do this stuff, right. But this is what I teach, like, get more referrals, get more referrals by meeting individuals, right? It can swamp you as well. But you also have to be discerning and learn when to say no. So that you’re new, you’re managing the chaos, right? Because I would imagine that if there’s less chaos, it makes it easy to manage, right?

Amber Hawley 18:19
Yes. And because when we’re in that, and I think we can be a little addicted to the overwhelm in the sense that it’s, it makes us feel productive sometimes or, but when we’re like right on the edge, and you feel like you have this avalanche hanging over you one thing happens, and then all of a sudden, you you literally can be overwhelmed under that avalanche, right. And that’s the thing of discerning. Is this an ego boost? Or is this a boost to my business? Right? Like is this I mean, because sometimes again, you choose the thing like this was great exposure, but then you probably had to pay assistance to like, right, like, weeding people out and all that time, like these were not the right people. And that actually, and you’re very, you know, you’re a seasoned business owner who knows your stuff solidly, but for even somebody who has any kind of, like, you know, self worth self esteem stuff, then when these people who weren’t their ideal clients are rejecting them or not picking up their offer, they think, Oh, well, this wasn’t a good offer, or oh, I’ve overpriced myself or this or that, you know, like, you can easily those kinds of things can even take you down further right? When you aren’t that solid in what you were doing in the first place. So it’s hard then that’s, I have a framework where it’s called a DD so it’s assess, discern and develop and that’s exactly what you’re talking about is so first you’re assessing like, what is it that I want my life to look like? What is it I want my schedule to look like? You know what work is filling me up and feeding my soul and making me happy and, you know, gives me energy and what work depletes me and then you’re going into the discerning part where you have to make those hard calls, I love having, whether that’s a coach, or you know, your partner, or a business bestie or somebody that’s giving you that feedback and asking those hard questions, because I can do that for someone else. But I need somebody to do that for me too. Right? Right. Like, even today, this just happened this morning, I I meet with my project manager on Thursdays and, and I said, Oh, yeah, and I was to do this. And she’s like, why? And then I’m like, well, because this will be easier. She’s like, but then you have to create it. And the other things done, and it works. Why? You know, she’s like, asking me, and I was like, okay, and at the end of the day, we’re doing what she had suggested.

Karen Yankovich 20:39
Yeah, I get it. I get it. Yeah. So So you use this add system to help your the people that you work with determine what’s a priority?

Amber Hawley 20:50
Yeah. And that’s the hard part, like you said, I think prioritizing and we constantly have to do this, right? Because things will come into your day that you did not plan on or you’re weak. And you have to, like reprioritize things and kind of reassess, like, okay, you know, what’s the what’s a non negotiable? And what can I let go of what, what ultimately doesn’t matter? So I think prioritization, and then that focus, like having such clarity. And that’s hard, because it’s, of course, self doubt creeps in, especially like if you’re not getting sales or God or rejection from somebody. So it can be easy to say, Oh, let me go chase this other thing. Because it feels better. And in like, there’s potential, there’s still hope, or this, I just felt bad. And I think I actually think this is where my.com days worked against me initially. And why I chase somebody, I was like, a professional squirrel chaser. Because in the.com world, what I learned from those crashes, you know, like the 2000, was it 2008? No, it was before that the 99. It was like 99, or something like the really early one, two was diversify your income streams, because one could dry up. And so I wholeheartedly was like, No, you’ve got to have multiple things. Right? And so, yes, and that’s a great way to talk ourselves into not being focused.

Karen Yankovich 22:13
Right. Right. Right. Yeah, I agree. I agree. So let me ask you this, do you think that I mean, we’re, we’re recording this at the end of 2021. Movement, you’re probably listening to this in early 2022. And if you’re listening to it, when it just comes out, and I know, in my own business, what I found was I struggled a lot in 2021. Because in 2020, I was doing everything because I had nothing else to do because we couldn’t leave our office. Right? So like, I now then I was like, Wait, how do I how do I fit all this stuff back in that I used to do? Like, how do I find the time to drive to these places? Or, you know, do these things? So do you how do you think the pandemic impacted people that you know, struggle with these kinds of prioritization of their of their business, as they move in to try to stay successful as they you know, as the world just keeps shifting on its axis?

Amber Hawley 23:06
I, I love that. You said that about 2021? Because this, okay, the way that I think it changed two things. One is it shrunk all of our bandwidth, right? Because what used to be like, here’s my routines, here’s my coping mechanisms. Here’s the things that I didn’t even have to think about. And I just got up and did every day. All of that changed. And now everything has to be done differently. So that takes burn that takes mental energy, right? So this is an energy management thing. Our bandwidth shrinks, our opportunities and options shrink, but in a positive way, that means like, less is on our plate. Right? Right. But then, like you said, I kept hearing people in the, like, the first quarter of 2021 talking about, like, what’s wrong with me, like, I’m feeling so exhausted and overwhelmed. And, and, you know, I should like, I should have figured this out already. I was like, well, first of all, people keep acting like the pandemic was over this first quarter of 2021. And somehow it was, they were just supposed to have everything figured out. I was like, nothing has changed. And like you said, it continues to change, the world continues to spin off, it’s weird access. And then it’s but like, then, as stuff started opening up, when all of that stuff comes back on, I don’t think our bandwidth expanded, I think our commitments expanded. And so then it is about like, you do have to slow down and actually discern, okay, what is working? What is working for me in my business and in my life, like what, what should I keep? What should I let go of? And it’s kind of like, you know, reevaluating everything, our business, our offerings, what’s important to you, what are you going to commit to and I think this is the hard part where we’re still in this weird limbo of, you know, not every coping mechanism is available to us like for people who you know, used to go to the gym everyday in person or they had a lot of their their extroverts and they need people to in person with people, or you know, seeing friends and family, you know, there’s still some people that aren’t comfortable doing that. There’s all kinds of different things that we still don’t get to maybe experience the way we used to. And so yeah, it’s like, okay, so there’s all this extra stress and pressure. And like you said, you kind of, I think I seen a lot more people where they’re struggling in 2021, because they were hustling in 2020. And they kind of burnt themselves out as well. Yes. And yes, yeah. It’s like, oh, all of this happened. I’m seeing repercussions. Now. I that is where I’m seeing it like, and even in my business, even in my group practice, like the hiring problem. This is a current problem for so many of my clients hiring in their businesses, right, the shortage of employees is, so now you’re overwhelmed. It’s a real hire. Yeah. Exactly. So you don’t even get because you know, what do we always talk about delegation, right, delegating things, right? And now you cannot for the love of anything, hire people. Right? It’s a struggle. Yeah, it’s delegated to, right. So then what, right? And what you can make really hard choices about what just doesn’t get done. And right. You know, we’d love doing that.

Karen Yankovich 26:16
I know, I know. Well, you know, I live I live by myself. So during 2020, I remember sitting at my desk and like I was working till like eight o’clock at night. I’m like, This is crazy. I can’t do this, I have to shut down at like 536 o’clock. And then I leave my desk at 530 or six o’clock and go, Well, what do people do, that aren’t working to me? Like, I was like, I don’t I can’t sit watch TV all night, every night like, and I could read books, but like you’re running at it, like doing puzzles doing like, I didn’t freakin paint by number, like I would rather be working. But also, I found myself working more because by choice, because I was there wasn’t a lot else to do. And I love what I do. But then all of a sudden, I was like, Whoa, how am I going to keep this? I don’t want to keep this up, you know? So. So it’s just been, it’s just been kind of crazy. And and really what it led me to and I’d love to ask you about this is I needed to learn more about how to manage my energy around all of this. Because like you said, burnout, exhaustion was a real thing. It wasn’t what I had nothing else to do. Right. But then all of a sudden, like, I do have things to do now I have parents that need support. I have kids that need help with their kids. And I’m running around and I’m like, Whoa, how do I do all this? Right? So how do you so how do you manage your energy, as you’re recreating your business to support, you know, the way your life works?

Amber Hawley 27:29
And yeah, and that’s the I think that is the key, it’s energy management, right? Like, because there are, there are more expectations of you in 2020 People gave you a pass now they don’t care. Like you got to get it done. So So I would start, I feel like I’m saying all the things that people don’t like to hear, but it is what it is. I want I do have to, you have to have boundaries around your time. And this one is one where I think you have to experiment because we all have different capacities and different like rhythms. But this is something that I think you sometimes trying things out and experimenting. So I noticed I’ll say for me that because I’m ADHD I can hyper focus, and that’s my superpower, I can get so much done in like two days, like amazing, but I and sleep for like three hours, right? But the problem is that hyperfocus hangover, and then you feel really exhausted for a few days, and then you fall behind. And so it’s this vicious cycle. So I was like, Okay, I have to start paying attention. If I work past this time at night, my brain just doesn’t turn off. And so then I will stay up. And I and I had that even recently. Were all of a sudden, I was working on some financial stuff. All of a sudden, I heard a noise down the hallway. And I thought, Oh, what, what’s going on? Like something I realized my kids were up, it was 7am. Later that night, and so that happens. That’s time blindness, okay. But so you have to kind of pay attention, like, take time to kind of notice on purpose, are there times of the day where your energy is better, like how you structure what type of work you do, what time of the day, but then the boundary of I will not work past this time. Unless, of course, you’re you’re in a like a launch or a crunch. You know, sometimes we shift that right. But try to set that boundary for yourself as if you were working in corporate, that this is the time I turn it off. And then for me like my boundary was I don’t work weekends. Now the exceptions are like I’m sure for you like when you’re speaking or I’m hosting an event that’s different. But I don’t work weekends, I have to shut off by this time. Because if I work past, if I work past like eight o’clock, my brain will not shut off and I don’t get much sleep that night and you know, vicious cycle. So figuring that out for yourself. I know I have clients who are like I’m done by 3pm because they’re really early risers. And so they’re like by 3pm So then after three it’s like, I can take care of house stuff or kind of Yeah, read books or do things for myself, but I didn’t Don’t sit in be in my business at that point, you have to kind of figure that out. But I think it’s just the boundaries of it.

Karen Yankovich 30:06
Yeah, the B word.

Amber Hawley 30:08
Yeah, I know, super unsexy.

Karen Yankovich 30:11
But it’s so important. And it’s so important because without them, we just will I listen, at the end of the day, we do what we do to support our students, but also to support our families and our lives and our, you know, so. So if we are, you know, weak, putting your own mask on first, right, like going back to that old, overused airline, if you’re not doing that you’re not serving anybody. Right? And then what the heck are you doing this for? Like? And I think about this, sometimes even with that, like we talked about earlier, saying, No, I think about like, I could be hanging out with my grandson. But I said yes to this thing that’s not serving my business. So what am I doing it for? Like, what is the point of it? You know, the point of all of this is for me to be able to support my family abundantly in a way that, you know, will help them feel good and grow and do all the things right as, as well as, of course, I love the people that I get to work with. But I equate it like that sometimes now, like if I’m not, if what I’m doing isn’t serving that, then I shouldn’t be doing it.

Amber Hawley 31:13
Exactly. And see that’s the practice where pay attention to that and have those thoughts of like, oh, right now I’m doing something that was like a, it wasn’t a hell yes. It was like, maybe Okay, fine. And then, and then you’re like, Oh, I could be with my grandson. Not to make you feel bad or shame yourself. But so that next time you’re like, wait a minute, let me think about I could be with my grandson, I we all have these. And like you said, there’s, we’re we’re in the wrong species for perfection. So we

Karen Yankovich 31:44
I love that.

Amber Hawley 31:45
You’re gonna continue to make those mistakes, right? I do it too. And but that’s where like, I had one around, divested into this program, which again, if I, in hindsight, knew, like some of the stuff that would come down in 2021, I wouldn’t have chose but I invested it. And then in hindsight, I was like, I could have had an epic vacation with my family for this money. And I’m, and I, you know, kick myself but not not in a way of like beating myself and berating myself. But like, I’m going to remember that next time, I’m thinking about investing in last, I know that this is a perfect thing for me, then I’m going to think about what what could I be doing? Because when you say yes to something, you’re saying no to something else, so figure that out. So yeah, I think you have to do that. You have to you have to stop, slow down and ask those hard questions. Which is hard. Because the other the flip side of that, why this is hard. Most of the people I work with are Type A perfectionistic. Like, go getter people. And they love their business. I can work on my if left without people there. I could work on my business forever, because I love it. Same here, right when we name Yeah. And when we spread ourselves thin, though, we don’t show up as our best selves, right? That’s all there is to it like that. You know, the reason I was my husband was sleeping upstairs because I was being quarantined for COVID post, my one, my one live event this year with you. Oh, okay. So that’s why he wasn’t in the room. And so I was able to stay up all night and work and also, because I no one else there to like write even aware of, you know, and I’m like, Ah, see this is if left unchecked. That’s what I would do. Because I do love it. Right. And so it’s hard. It’s so when I say like, try to have hard stop times. Like, it’s, it’s tough, because we love what we do. But you’re not going to show up. And I assure you, it wasn’t that next day, for some reason. I get lots of energy that next day, but two days after that hyperfocus hangover, like, exhausted, and I was I had brain fog, and I didn’t I you know, I had a training or something I was doing I just didn’t feel my 100% Was it crap? No, but it wasn’t my best. No.

Karen Yankovich 33:56
Right? Awesome. So let me ask you this. How can people learn more about you and the work you do and get some tips from you? Yeah, well, amazing things you shared today.

Amber Hawley 34:04
Yes. Yeah, just do everything we said today. Yes. There it is. There Boom. That’s it. Do what I say it’s so easy. If only what I say. Well, I have the sense they’re listening to a podcast they must love podcasts you can head on over to the easily distracted entrepreneur podcast and check me out there and or go to Amber holly.com And actually, I was thinking we were going to offer a different option for your for the people listening but I realized after what we talked about today, I actually think the shiny object syndrome one is probably going to be the most

Karen Yankovich 34:43
all right like tell us tell us what we what would be helpful.

Amber Hawley 34:46
Yeah, so I think I’ll do the it’s so it’s Amber holly.com forward slash good and that is the I’m sure the because it’s ha W le y will be in the show. We’ll put all this stuff in the show. I have a Yeah, I have a shiny object syndrome, like kind of assessment that you can download and see and like, help you discern, is this a shiny object or an awesome opportunity? And so

Karen Yankovich 35:12
it’s so thank you. Ah,

Amber Hawley 35:15
yeah, cuz I think we all do it i and like I said, I teach this, I know this stuff. And I still need that check. I still need that money back. And yeah, go through that process and ask myself those hard questions. Because I don’t know, I like doing things. So that sounds fun. Yeah, let me know

Karen Yankovich 35:33
the same here. And you know, that’s what we teach in our program. And that’s what we teach to all of our students to is, you know, be really discerning about who you reach out to, but like, sometimes there’s so much going on, and they get so much momentum. Like, I want to keep teaching you this stuff. I don’t want you to do any of this teaching yet. Because you’re still not you got so much stuff going on here. Right. So you have to learn, you know how to be discerning. That’s awesome. Thank you so much for that number. We’ll we’ll we will, I will definitely be grabbing that as well. Thank you so much for being here today. This was such an important conversation, because I think, you know, I really do think that, you know, I really do think that as entrepreneurs, we are figuring a lot of this stuff out as we go, especially in the last couple of years. And we nobody really gives us permission to just say like, No, you don’t have to do all of it, right? Like you get to pick. So I love that you are giving everybody permission and not only permission, like do what I say pick and choose. Right. So I think that that’s life changing advice, ladies and gentlemen watching this listening to this. It’s life changing advice. So thank you so much for sharing that with us today. Amber, for being here.

Amber Hawley 36:38
Yeah, thank you for having me. I love it. i It’s a real passion for me that I think we went into entrepreneurship to create like a life and that we love and actually do work that’s meaningful to us. But if we’re not enjoying it, what’s the point of that? Like, it just doesn’t make sense. I didn’t. And I know this is I like to have fun. So I’m like, I just wanted more fun. How can I have more fun, and I have more fun when I commit to less. So thank you for letting us share that. That wisdom.

Karen Yankovich 37:07
There you go. All right, on that note, we’re gonna wrap this thanks for being here, Amber. Well, I hope you love D’Ambra as much as I did such yumminess. And goodness from her, I was so great to have a chance to really chat with her. And I hope that you got as much out of it as I did. So you know that I am here for you as well. You know, we are at she’s linked up, we create wealthy women of influence. And if you want to know what that looks like for you, if you want to move into 2022 with some strong LinkedIn strategy. And and when I say strong, it’s simple. It’s not we’re not spamming people, we’re not talking about 100 people a day, we’re not talking about 100 people a week, talking about a few people we’re getting on the phone, the actual phone with a few people a week that can you know, make big changes in your business kind of flipping the funnel, right, putting the big opportunities right front and center and overflowing your cup so that you can serve from that place of overflow. That’s our goal for you. So if you want to know what that looks like, I would love to chat with you go to Karen yankovich.com/call. And get on our calendar. And we’ll chat we’ll talk a little bit about what is going on in your business, what’s working, maybe what’s not working, but most importantly, where you’re looking to go in the next 12 months. And if we think that’s something we can help you with, we’ll surely tell you what that looks like. But either way, lots of lots of good content on these calls, lots of strategy, lots of brainstorming. So I’d love to see your name on my calendar. And remember I’m rising tide lifts all boats, I do this podcast to support you. You know we do these free up, you know these complimentary strategy calls to help you just get started with your LinkedIn strategy. These are the things that are the first steps to your LinkedIn Success to your big ticket sales in 2020 to your big ticket offers. So let’s lift each other up right help me help you share this podcast. Take a quick screenshot of this episode on your phone, share it on social, make sure to tag me so I can share it with my audience tag Amber and let Amber know what you thought of it as well. All the links to all of that is in the in the show notes. And we’ll share it with our audiences and get us all more visibility. And I’m looking forward to a really good 2022 How about you see you next week.

157 – Fundamentals of Scaling Your Business with Kate Carney

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Kate Carney and Karen discuss the fundamentals of scaling your business.

Kate helps scale businesses so companies can grow revenues and reach profitability. She takes a founder-centric approach to performance, focusing on leadership, talent strategies, and organizational design.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

As a budding entrepreneur looking to scale a business, it can be hard to know how to step into your power. In this episode, Kate Carney shares some fundamental tips that will help you scale your business.

Scaling your business requires many different things, and some of the most important include being honest with yourself, knowing what your strengths are, understanding what you like to do, and giving up control.

Growing a business takes a big shift in mindset. Thankfully, you’re not alone on your journey. Here all of Kate’s tips in this episode!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/157
  • Introducing this episode’s guest, Kate Carney (2:17)
  • Kate’s founder-centric approach (2:52)
  • Kate’s journey (5:32)
  • The challenge for many entrepreneurs (10:57)
  • The first step (13:44)
  • Scaling tips (17:22)
  • What can affect our success (20:01)
  • Where you can find Kate (22:56)

Resources Mentioned in the Episode:

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 157.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is Episode 157 of the good girls get rich podcast and this show is brought to you by she’s linked up where we teach women simple relationship and heart based relationship LinkedIn marketing, that gets you on the phone consistently with the exact people that can change your business, your life and your bank account for ever. This is digital marketing, right, the cool digital marketing tools like LinkedIn that we have available to us, with the human touch, good old fashioned human to human marketing. That’s where the big contracts are signed, when we actually talk to people. And that’s what I want for you. So if you’ve listened before you love what you hear today, you know, we love it, when you share this episode with your audience, you can take a quick screenshot and share it in your stories or in your social media. Make sure you tag me when you do that, so that I can see it and share it with my audience. And then we all get to get more visibility. And it’s kind of a nice little we’re all lifting each other up. And I love the the good Juju that goes along with that. We have Kate Carney on the show with us today. And I really love this episode because these Kate and I talk about things that are fundamental to entrepreneurs as they’re growing their business. And this is really the sweet spot for me too. You’ve got a business, you you were making some money. But now what right like now how do you get to the next level? How do you get to the you know, I’m able to leverage my time I’m able to leverage my business. Because until you can do that you’re kind of stuck a little bit on a hamster wheel, right. And I want you off the hamster wheel and making some really great money in your business. And Kate has the same passion. And she talks today a lot about how to leverage your time and and hire the right people and really elevate your business to the next level. So I can’t wait for you to meet Kate Carney. We have Kate Carney with us today. And Kate is an experienced business consultant. She’s a lawyer, strategic advisor, and she helps scale businesses. So companies can grow revenues and reach profitability. She takes a founder centric approach to performance focusing on leadership, talent strategies and organizational design. She believes alignment of these critical areas result in a culture that supports sustainable growth has 15 years of legal experience working with corporations, hedge funds, and most recently startups. Kate, I’m excited to have you here today.

Kate Carney 2:49
Thank you for having me top.

Karen Yankovich 2:52
Yeah. So you know, you have an interesting journey yourself, as well as helping people with aligning their own business. So talk, I would love to hear a little bit about what a founder centric approach is to you, when you talk about if you have a founder centric approach. What does that mean?

Kate Carney 3:07
It’s very focused on the person as a leader, right? So even when I think about talent, acquisition, and talent, engagement and culture, really all of those, whether that’s communication, whether that’s understanding yourself as a leader, how you engage your teams, it’s really all about leadership. And so at the core is the person, right, whether that is helping with more basic self awareness and confidence and perspective and sort of those things that are very personal, before you get to the how to scale. I mean, I you know, if you talk about blind spots, right, I mean, being open to understanding and finding and uncovering those blind spots and being open to the type of feedback you need. And you know, sometimes there’s resistance to that. And a lot of the things are underlying, mostly in fear right there fear of failure, fear of being found out, letting people down. And so I think all of it, you know, the hard core work starts with the person themselves, and then you can tie that work on the tactical, practical implementation pieces.

Karen Yankovich 4:20
I love that so much. And that, you know, that ties right into the work that I do around LinkedIn, right, because LinkedIn is about the people, not about the business. And although of course, there’s overlap, but fundamentally, it’s about the brand of the leader, the brand of the person who is using LinkedIn to to you know, build the relationships to build their networks, right. And I love that you’re saying this because I really think that people underestimate the value of, of your personal brand on your business brand.

Kate Carney 4:49
Absolutely. I think there’s that’s a great you know, connection and for larger company when you’re scaling right at your personal brand, not only to your stakeholders, which is a big piece of Being a CEO and sort of stepping into your power as the CEO versus the founder, but it also is your personal brand internally with your team, right? It’s how they view you, as a leader, whether they respect you whether you motivate them, and they’re on board with their vision. That’s all, how you present and who you are in terms of integrity and how you lead and how you manage. And so, you know, if that’s a brand internally focused as well, I think that’s really important to your point.

Karen Yankovich 5:30
Yeah, yeah. So let’s take a step back. And I want to hear a little bit about your journey. Like you’re you were a corporate hedge fund lawyer, and now you’re an entrepreneur, how did that happen?

Kate Carney 5:42
Exactly. I mean, my career has always been a bit of a winding path. And I’ve sort of followed where the opportunities arise and created my own leaps of faith. So whether that was leaving a law firm and getting into the hedge fund world where I was General Counsel of a $6 billion fund for five years, you know, that started with just an interest in that world having no idea what that meant. And yanking, you know, the contact information for the founder of a large hedge fund from a senior partners Rolodex, right. Mine has always been these big lay leaps and open to risk taking. And so yeah, I did corporate m&a. Originally, I went to work with hedge funds for most of my career. And in 2016, I quit with no plan in place. I had a just taking on a mortgage in New York City…

Karen Yankovich 6:39
I was just thinking that when I asked you that question, I’m like you’re in New York City. How does one quit hedge funds and be able to still be able to live in New York City as an entrepreneur? Because that’s a big, that’s not like anywhere else in the world? I feel?

Kate Carney 6:52
No, it was definitely a big risk. And I think sometimes that that is that point where you know, you know, a no, it came down to I love a good challenge, right? I love to learn I love a good challenge. But when you realize that the challenges you’re being presented, whether the questions you’re being presented with, you have no desire to actually learn or figure out and it’s more of an annoyance than anything else. I’ve been great. You’re not in the right deal. And it and it didn’t feel I don’t know if the right word, sometimes I think it’s overused, fulfilling. But it wasn’t what happened to something that inspired me that I felt like I was combining all of my experience and my innate qualities in a way that was used to the best of their highest value, right? It wasn’t my zone of genius that I was operating in. And so but when you don’t have a clue what that looks like that next step, I spent most of 2017, sort of figuring that out. And it took a few months to let go of my definition of success, right? Whether that’s the title and the money. And I interviewed for all these jobs kind of around what I did until, again, realize I wasn’t really trying very hard to do interviews. It was just let it all go redefine what it looks like. I ended up working out of a co working space more than just get out of my house, and started going to events with startups. And I thought, this is interesting, what they’re working on is very future focused. It’s all new to me. And it’s interesting to know what our future will look like, and how will operate in our economies will operate. And so when you’re the lawyer in the room, of course, though, people start asking you legal questions. And so I was introduced to a gentleman who had started a boutique law firm, that focused on startups and high growth companies and kind of just thought, okay, that’s the next step. Let’s go do that and see where it takes me. And as I did that, I you know, I love learning about the companies and meeting these passionate founders. And along the way, I became more interested in the business question, you know, why are founders and companies failing? You know, what happens to these companies that are clients, and then they kind of just fall apart when it seems like they’re doing so well. And, you know, a lot of research and talking about wonders. And, you know, particularly I looked at a lot of the stats around female founders not growing. And that wasn’t all about venture capital. And you know, a big part of that there was other factors in that in that mix. And so, I decided I really wanted to support that growth and that path for founders so they could be successful. And it made sense me when I looked back at my career along the way, you know, the common thread was always serving as his right hand do whoever was in power, whether that was CEO or senior partner. I like to being that trusted advisor. It was where I where I thought, I fit in where I wrote, you know, that business judgment that a need judgment and for the leader, legal trainings fit very well and so Kind of all came together. And I was like, Okay, this is a great space for me and I focused on going to make and build that business myself. So how’s it going? It’s great. You know, I love it. I work with a lot of female founders, which is wonderful. But I work with men as well. I get to learn about companies and do a little bit deeper dive, you get to learn and meet wonderfully passionate and driven people, which is also really fun. And I can talk them through what I like to do. And so finally, it feels much more in alignment. But you know, building a business, I ain’t you know, you’re advising people on scaling their business, and then at the same time, you’re scaling your own. And so you know, what do you apply yourself? And there are challenges, it is not like being a corporate world.

Karen Yankovich 10:51
No, it’s definitely not. It’s definitely not because there’s no IT department when your printers jammed, right, so you’ve got to do everything yourself. But you know, that I think so that I think is really a challenge for many entrepreneurs. Because the not the printer fixes the scaling, right? Because we are as entrepreneurs, and you know, I’ll put you in that category, too, you found what you’re really passionate about. And you’re, you’re doing that. And in your case, you know, you understand the business behind it, but many people don’t. Right, many people that are starting a business and they start to scale, they may never have managed people before in their lives. And they’ve got this amazing talent and this amazing product or service. And they The only way they can get in front of more people to serve more people is to scale. But scaling often means bringing on new people. And and that is a skill that many people that are entrepreneurs just don’t have. So what do you do about that? How do you help people with that?

Kate Carney 11:44
Absolutely. I say, you know, that transition that I look at it from founder to CEO is where a lot of entrepreneurs struggle, right, your execution your ideas, people for the most part, you’re but being a CEO is a lot about culture, and managing talent and developing it and building out professional development and encouraging and coaching, it’s completely different and a tear, right? Most of us, quote unquote, haven’t been a CEO, right? They’re entrepreneurs. And so I think a lot of it is, you know, having started with having this growth mindset, right, the the thought that if you put some effort in and you seek out to learn from others, that you can acquire new skills. And so if you want to be that really effective and powerful leader, you can vote, but it does take work, and particularly when it comes to your people, right? I mean, it starts at the very core with giving up some control, right? I mean, I think there’s two things, there’s the initial hires, which is a struggle, whether that’s right, defining the role, clearly, when you don’t already even understand the roles, yourself taking that leap and spending money on people as you scale, you need more and more senior people to get going and scaling. You know, do you feel comfortable making that? You know, that’s a financial and time commitment? Can you can you do that? Can you figure out who’s a good culture fit. When you get the team together, having you make sure that they’re collaborating and talking and information is flowing, so it bubbles up to you when it needs to? Oh, and a lot of that starts with that real struggle with giving up some control, empowering and delegating. I think that is always at the core of the initial struggle.

Karen Yankovich 13:34
Yeah, that giving up that control thing is not always easy for us entrepreneurs who, you know, but if we don’t we, you know, we can’t be doing everything because that’s, that’s just the, you know, that’s the kiss of death. So how do you learn the skill? How do you Okay, so what’s the first step? If I’m an entrepreneur, and I’m looking to scale and I know, you know, maybe I’ve had a VA, and I’ve had a few people, but I want to actually hired my first employee, somebody that works for me doesn’t work for 10 other people, like, where do you start?

Kate Carney 14:00
I think it starts with being really honest with yourself. And so you know, what are your strengths? And what do you like to do? Right? So I have actually had, and I applaud them, some CEOs, founders that realize, Hey, I’m great at sales and marketing, or I’m an IT whiz, and that’s where I’m really happy, and I’m happy executing. And so they admitted, I don’t want to run and lead people. That’s not who I am. And I love those people, because I don’t think founders do that enough to be real honest. And then it’s figuring out sort of not only what skills you have, and what you want to do, and then looking at the business, right, you only have so much in your budget. So what is the one area two areas or three areas, start thinking about those functional heads? And you know, initially if you’re it driven business, you’ve got it. Marketing is obviously very important from the beginning. Then you start to layer in more of the product development of your product. or roll out the sales team, if you’re selling services, and you’ve put legal and your CFO in the mix eventually, but and then you’ve got to really define the role as clear as possible, you don’t have to understand necessarily what is a traditional, I don’t know digital marketing role look like, but be very specific about what you think you need, so that you are finding the right skill sets. And then be very clear about the culture you want to have. I heard a founder say at best, and he was up to you know, these 1000 people or so company, and he said, when he started, He really said, for every one person I hire, I imagine that I’m going to have 10, more just like it. And so you start to exactly, you start to see how your culture is gonna really grow. And so, you know, what traits and characteristics are you looking for? Are they ambitious? Are they curious? Are they enthusiastic, you know, what kind of experiences got to mix those together. And, you know, from the beginning, if your gut tells you, it’s a bad fit, it’s a bad fit,

Karen Yankovich 16:05
you know, what that’s so that’s such a great tip right there. Right, we don’t often go with our guts, because you probably many of us have never hired people before

Kate Carney 16:14
or somebody is offering to do it, you know, at a really great rate. And so you say I’m gonna just make this work, because I can’t, you know, I promise you the time and effort that you put into training somebody and getting them up to speed, and the hiring, and the searching, and all of that, and you’ve got a bad apple that just doesn’t fit or doesn’t have the skills that is going to cost you more than whatever savings you think and both in money in time and in growth.

Karen Yankovich 16:45
Right, right. Oh, my gosh, so, so important. So I’m and I know you have some tips on your website for those things. And we’re going to, we’re going to link to that in the show notes. So people can check out you have a free resource five strategies for scaling, right, which is, which is huge, because it’s, I think, where this episode is going, it’s live, it’s early 2021, we are just coming off a crazy ass here. Right? And, and many businesses are reimagining themselves. And not only just the business, but what you what what you as the founder want to be doing in the business with your day, right, a lot of that I feel like a lot of that has shifted in the past year. So moving into what the next chapter of your business or your life looks like an re kind of reimagining it, you have to take, you know, the scaling tips into consideration, if you want to reach some of the goals that you have.

Kate Carney 17:35
Absolutely, and I think you know, when we when we say what’s at the core of a founder, and you start to say, you know, a lot of it is fear driven. And for most of us, it is taking those courageous steps. But as the stakes get higher, right, you know, maybe you’ve got to pivot the business or you were hit really hard by COVID. or just in general, you’ve got to take this big risk or leap to get to that next level of growth. And all of a sudden, you start to doubt your competence. And you just know, it’s all on the line. And so there’s this fear, and sometimes you kind of turn inward and you don’t want to show your vulnerability or you know, with COVID, I think we’re going to continue to see uncertainty. And so how transparent are you about the fact that you don’t know what it looks like? And where’s that balance between being a leader and showing real confidence in your strengths and your abilities and your vision? And then being really vulnerable? and saying, you know, I don’t know what it looks like. And I don’t know how exactly, we’re gonna go about it. But here’s, you know, the next pivot, and I think, you know, I just circle all the way back, but then you circle back to are you delegating and empowering, and really opening up the forum so that you are encouraging discussion and debate, and you’re asking for opinions, and you’re open to opposing opinions and people who challenge your vision and your next strategy or goal because you are pivoting and you’re trying to reimagine, and you need all the ideas that you can get and all the discussion and sort of back and forth and perspectives. In order to come up with that next phase, right? You don’t know all the answers, and that’s okay. And so I think a lot of leaders going into COVID, and next year, if you really want to make that leap, I think you’ve got to be open and show a little vulnerability and invite in the feedback and the discussion. If you want to figure out what a pivot looks like or what how to reimagine your business and whether that’s feedback internally, or from customers and externally from other stakeholders, but really involve your team at this point. You’re all in it together. You know, and everybody’s going to be working hard, lean, and, you know, you really want to motivate and find that commitment among Your team.

Karen Yankovich 20:01
Awesome. Awesome. I want to circle back to one more thing that we talked about earlier, because I think it’s an important thing. And I want to talk about the the topic of women in scaling, you know, women, and I’m not picking on men, nor am I picking on women here. I mean, I my podcast is called good girls get rich, right? So you and I primarily support women on LinkedIn as well. But here’s the thing, as women, we’re often like, Oh, it’s easier to do it myself, or, you know, it takes me more time to get to teach my kids to do this than to just do it myself. Right or so we we are just that is such just a big part of, of who many women are. So I think that we take that I see that we take that trade into our businesses, and that one trait, right, there can be the difference between your your success and your failure in your business.

Kate Carney 20:45
Absolutely.

Karen Yankovich 20:46
What do you think about that?

Kate Carney 20:48
Absolutely. I think that on, I think we’re taught or expected to take it all on to present as we’ve got it all under control. And so we don’t ask for help as easily, I think we, you know, we struggle, in that point of view, say to give up some of some of that control. But it’s more of the asking for help and saying, you know, my time is more valuable than spend on xy and z are right. And so I come from that hedge fund background, and they’re really return on investment of your time and the time value of money. If you can think in those terms, right, your time and money is wasted doing the things that you’re not as great at. And I think sometimes what we’re telling women as a sort of fail, obviously, they’re not as part of more traditional networks. And so you’ve got more and more women and female networks that are supporting each other, which is phenomenal. And I think a big continues to grow. But again, I’m not sure we’re showing each other vulnerability either. And so we keep presenting that we’ve all got it under control. And the more people who say, you know, I don’t have it under control, I have no idea. And by the way, here’s an example of somebody who’s super successful. That is a female founder that has given up some of that control has brought in other people and shown how that can be so successful. I think the other piece about kind of taking it all under our own wing is our our need to say yes and pleased people, right. And so one of the things if I’m focused on time management with a client, it’s, you know, piece one for women is setting boundaries, saying, Yeah, can we keep taking it on. And that is another big piece of sort of putting in the boundaries for where, again, your time is most valuable, where your priorities are? What matters most to you, focusing on strategy, if you don’t pick your head up and get out of the weeds and focus on strategy and big picture items. You’re never going to scale.

Karen Yankovich 22:53
Okay, well, I think that’s a great a great way to leave this. Tell everybody, Kate, how can we find you I know, I will link to everything in your in your in the show notes. But tell people how they can find you so that they can learn more?

Kate Carney 23:05
Sure, so head to the website. And as you mentioned, you can download five strategies for scaling. You can also contact me the website, which is K, the number eight. Carney, CA r n e y.com (k8carney.com). And I’ll be happy to hear from you.

Karen Yankovich 23:24
Awesome, Kate, thank you so much for being here today. This was great. And I I am going to download your resource myself and see what you see what kind of good stuff you got in there. I love it. Thanks so much for doing

Kate Carney 23:34
Hey, having a LinkedIn. You know, having a strong LinkedIn game is right there, you know, getting yourself out there. So you’re helping scale like that.

Karen Yankovich 23:44
There you go. There you go. Well, we’ll have to have that conversation. Alright, Kate, it was good to have you here. You know, and thanks again for doing this.

Kate Carney 23:51
Yes, of course. Thank you for having me.

Karen Yankovich 23:52
I hope you loved Kate as much as I did. It was such a great conversation. Because I think sometimes we forget, especially as women that we don’t have to do it all, we don’t have to do it all. And when we do it all we’re on that hamster wheel that we just don’t want to be on. I mean, I don’t want to be on and I hope you don’t want to be on it either. And it was great to bring Kate in to really talk about it from a CEO standpoint with your CEO hat on. So I hope you enjoyed it and you know, I’m always here to support you as well if you want to just know a little bit more about some of the mindset shifts and the strategies that I want you to start to think about to make that shift and to really to really elevate your personal brand using LinkedIn to meet the exact right people. You know, I have a free masterclass that we’ve just updated. You can go to KarenYankovich.com/masterclass to check that out. And that’ll just give you the next couple steps to, you know, really elevating your business and your life. I loved interviewing Kay today. I hope you enjoyed it as much as I did. And I will see you next week for another episode of the good girls. Get Rich podcast.