Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 250.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And oh my gosh, are you in for a treat today? I have Nathalie Gregg on the show today and nothing I have known each other for a while. And some of my favorite shows are the ones where I’m having a conversation with someone and said, We need to move this conversation to the podcast. And that is what this is today. Natalie and I are both Twitter fans or ex fans, whatever we’re calling it now. And LinkedIn fans, and we were just kind of gushing about that personally at one point and jumped into the same conversation here on the podcast. So, so much good here because there’s, you know, at the heart of it all really does come down to the importance of relationships. But I want you to hear Natalie’s point of view. She had some things that I hadn’t even thought of you’re gonna get so many good tips today. Here she is. I am so excited to be here today with Natalie. Greg Lafley is a leadership coach, speaker, adjunct professor and a change agent. She’s also the author of the book leading in stilettos. Her company develops products, programs and seminars that help entrepreneurs and professionals get clients build their businesses and accelerate their growth. She’s a dedicated mentor and teacher to others, particularly the next generation. Her posts are as engaging as they are inspiring. She’s a passionate supporter of women and women’s empowerment. Follow Napoli to hear her speak about Leadership, Culture entrepreneurship, and her signature. Hashtag hashtag lead loudly. Natalie, I am so happy to have you here today. I am so thrilled for the invitation. Karen, thank you so much. So you know, a long time ago, like just to set this interview up so that you as you’re listening, you know, we’re here for definitely like we’re having a conversation recently. And the conversation was around how we both really lean into mostly LinkedIn and Twitter. Obviously, Twitter as where we were recording this, it is early August 2023. So Twitter is in its midst of changing to x, whatever that looks like. So we’ll talk about that. But I thought it would be really fun to have this conversation and just kind of brainstorm a little bit about why we both like those platforms better than another. I mean, listen, I use Instagram and Facebook and other platforms as well. But I use them differently. My you know, my main platforms that I connect with LinkedIn and Twitter. So that’s what we’re gonna talk about today. We’re gonna see where this goes. Fantastic. Let’s dig in. I’m excited. So definitely tell us a little bit about you. First, tell us a little bit about your journey. They heard about your bio, but what what is what is it that makes you so passionate about the work that you do the leadership work? And what are the kinds of things that you speak about?

Nathalie Gregg 2:57
One of the things that makes me so passionate about what I do, I discovered as the five year old little girl, oh, I want to hear it 10 Did my first chamber of commerce meeting with my dad, he had just been elected to the Chamber of Commerce board of directors. And for some reason, he decided that I should accompany him. And I couldn’t think in my wildest dream. Why should I be doing that when I wanted to stay home and play with my Barbie dolls. But I noticed when I actually scrambled to get up in those using just executive chairs, and I started to look around the room care and there was not one female represented.

Karen Yankovich 3:41
Is that right? Okay. That’s right. As a five year old, you were like, wait, what’s going on here?

Nathalie Gregg 3:47
Exactly, because there was no one else that looked like me.

Karen Yankovich 3:51
Wow. Wow. And you felt that there should be not like I see. I think I would have been intimidated was a five year old think I don’t belong here. Not like what the heck, where’s there? Where are the people that look like me? But

Nathalie Gregg 4:04
where are the women? Where are there? Yeah, awesome. I would go home after the Chamber of Commerce meetings with my dad and play with my Barbie dolls. And we had the camper, we had the airplane. And we also had the dream house. And so I would play what I saw them and heard them have conversation about at the chamber of Congress meeting. And I did not have a Ken all of my Barbies are Barbie.

Karen Yankovich 4:37
Okay, well, there’s something there’s something right there. Okay, so then then what then what?

Nathalie Gregg 4:42
And then after that as I started to, you know, going to school and going to college and I attended an all girl school. Okay, and that was by choice. That was what I wanted to do because my most influential teacher was my third grade teacher and she had tended my alma mater. Okay, she had a fire in her beyond belief. And I’ll never forget I was competing for the award for our timetables as far as who could learn the timetables first, and the recall them. And she said to me, I was getting stuck every time on the number 12 For some reason, and she said to me, you’re not gonna let that boy beat you? Are you?

Karen Yankovich 5:31
I like her. I like her. Yeah.

Nathalie Gregg 5:35
And we were were close friends and just had an amazing relationship until she passed away some several years ago.

Karen Yankovich 5:44
Wow, that’s amazing. Okay, so then, so now Okay, so now you’re growing up, you went to high school, you went to college? You know, tell me what, tell me where that led you.

Nathalie Gregg 5:52
So in, in my work, I started seeing, I still did a lot of work with the Chamber of Commerce as an adult, leading the leadership board of directors and also serving on the greater Columbia Chamber of Commerce board, and also leading the a lot of pieces where we would entertain guests from other countries and those types of things. And so I continue to see that there was not a lot of female representation, even decades later. And so I said, What are we going to do about this? And I was always fascinated by leadership. But that concentration in women began to grow and grow and grow, as I started to have conversations, you know, with my male counterparts, and also with the women themselves. And I know that we are talented beyond talent, but we weren’t represented. So how do we get the same representation as our male counterparts, and I am so committed to women’s empowerment that I will not hire, or allow someone else to hire someone, especially a woman at the salary that she’s asking for.

Karen Yankovich 7:11
Oh, that’s beautiful. So beautiful. It’s so funny. I just did the same thing. I just hired somebody because

Nathalie Gregg 7:16
that’s my commitment to redefining women’s empowerment.

Karen Yankovich 7:20
I love that I just did the same thing. I just hired somebody on my team. And she told me what her rate was like, yeah, no, that’s not what your rate is. You know, we’re giving it exactly. So I love that you’re saying that? Because it comes back to you as a as a CEO. Right. It comes back to you. I think it’s I think that strategy is, is more profitable for me, then penny pinching?

Nathalie Gregg 7:45
Oh, absolutely. Right. Absolutely. I mean, because, you know, you actually extend the olive branch first, and you gave them more than what they asked for. So now they will run to the end of the world for

Karen Yankovich 8:00
you. Right? Exactly. Yes. eautiful. All right. So let’s start talking about let’s talk about Twitter first, okay, because everybody that listens to the show knows that I love LinkedIn. And, and I do want to get to that. But let’s talk about Twitter first, because Twitter for me, I don’t agree. So call Twitter. Twitter, for me was one of the first platforms I started using it like my online business started probably in the 2010 to 2012 range. And Twitter was one of the first I remember specifically asking one of my kids, so wait, this is just like, Facebook posts over and over with no, like, I just didn’t even get it. But then I what I realized was, I started to play with it. And I started to have fun. And I started to tag people. Like I remember tagging. Like I remember watching an episode of I think it was Breaking Bad or something. And I saw an actor from another show that I really liked. So I tagged him, I’m like, Wait, was that you that I saw in Breaking Bad? And he responded and said, yeah, it was me blah, blah, blah, right. So I was like, whoa, wait a minute, wait a minute, this is fine. And how can I use this, too? Because at the heart of everything I do is about building authentic relationships, right? Not fake followers and fake, you know, algorithm. Sure. Right. So, so back in those days, I was using Twitter a ton. And I was getting a ton of business from Twitter. I was getting a ton. I was literally getting people calling me saying I follow you on Twitter. How do I hire you? Yeah, that doesn’t happen anymore. At least not the way that it used to. So tell me a little bit about your experience with how you why you started with Twitter and how you use it.

Nathalie Gregg 9:38
Well, my experience with Twitter all started I started on Facebook. And then I started to play around just a little bit with Twitter and the grid Columbia Chamber of Commerce hosted a three day social media, training and consulting piece and they literally bought and the who’s who lives Live from around the globe. So I went up front to introduce myself to the coordinator because he was from out of state. And I extended my hand and he said, and I said, I’m naturally gray. And he grabbed and hugged me. He said, I know who you are like you do. And he said, You’re leaving us a letter? I said, Yes. And he said, I would love to have you for the next three days, work with my team, and help us with comments and information around the whole conference. And I was blown away. And so at the end of the conference, I had started having a conversation with Glenn Gilmore. And we were talking and he said, You really need to dive in deeper to Twitter, and really make that where you grow your personal brand. He said, because your brand is going to take you where you think your knowledge can. He said, Yes, you’re knowledgeable about what you do. He said, But your brand is going to be that piece that invokes people to know like and trust you. And I said, Well, you know, I really don’t want to talk about what I have for breakfast, what I have for lunch here what I’m doing all those crazy things. He said, No, absolutely not. He said talk about what you always talk about. And I said what he said women’s empowerment. And he walked away.

Karen Yankovich 11:27
Great, great, awesome, awesome.

Nathalie Gregg 11:31
And so that’s how I got some really started into Twitter. And you know, really started having conversations with a lot of different people on the lead loudly. Hashtag was born, the hashtag, and the Battlecry for women to be bold, confident and fearless. And then a young lady by the name of Metallo Skylar jumped in my DM, ah, yeah, you need to seriously brand this. And I said, Well, what does that look like? And she said, You need to start a Twitter chat. And I said, Okay, well, you will be my first guest, then you will walk me through this because I have no idea what that means. And so I started getting in volved, with Twitter smarter. And I started commenting on the post and engaging with the other people that actually showed up for the Twitter chat. And the relationships continued to grow from there. And then I finally after dragging my feet, likes to lead loudly toward a jet. Okay, cool.

Karen Yankovich 12:29
So tell me Alright, so. So let’s take a step back. We move forward to that. So as you’re doing this, right, you’re using it for your brand, right? But tell me for me. And if you those people that that are in my program now, they probably know the question is coming next, right, which is, where’s the money? Right? Like, how is this helping you build your business as well as your brand?

Nathalie Gregg 12:52
Speaking engagements, opportunity to teach on other people’s platform, actually people coming to me and saying, you know, that I am looking for a career change? Or I’m looking for a conversation with XYZ person, can you facilitate that? Also, one on one conversations, and I have a an interesting story to tell you about the LinkedIn side, once we get to the LinkedIn piece, okay, because Twitter plays like that play fast and furious. And you say, tweet that from time to time. You know, it’s the platform itself, but it’s also about the engagement on that platform, and the like mindedness of people who show up on Twitter, because they really are a different breed. And they are usually the go getters, and also the ones that never say no.

Karen Yankovich 13:45
Right? And you’re still running that chat. Now, how often does it that chat?

Nathalie Gregg 13:50
Usually retired, the chat lasts? And I’m still having some conversation in my mind, should I refocus it, but when a lot of things went to audio, I decided we you know, it may be time to retire right now. But who knows, you may see it again. Or I may actually continue to work forward and put it into a podcast format.

Karen Yankovich 14:12
Yeah. Well, you know, one of the things that that I realized early on was how quickly I could build my followers on Twitter. And I’m not necessarily always looking to have a million followers, like, my, what I basically stand for is deep, not wide, right? Like you don’t need. That being said, if somebody’s asking, you know, if I’m filling out a speaker application or something, I am sure as heck going to make sure that Twitter is at the top of the polls of those platforms that I mentioned, cuz that’s where I have the most followers. Right. So, so there’s a there’s something to be said for that. And I remember being at a conference in New Jersey, and a friend of mine who also has an online business came with me to the conference, and I knew she had a decent amount of to a couple 1000 You know, maybe not, maybe not, I don’t think it was 50,000 but maybe like five or 10,000 Twitter followers, which is a lot alright. And I said to her, you need to be tweeting and she’s like what I said, You don’t understand that everybody else in his nobody else in this room has that many Twitter followers. Because one of the strategies that I have when I speak at a conference is I make sure that I am taking pictures of every single speaker. And I tweet it and I tag them. Because I want them to see, frankly, how many followers I have. Because that makes hopefully will make them go Wait, who says Karen person, right? And that’s what I told my friend. And she’s like, so she looked at it. She was like, wow, I had no idea. I said, You know what, I think sometimes we forget, when we play on the in the online world, when we come back to the in person world, right? When we’re speaking at events or attending events. Most of the audience does not have the followers we have, and it is truly about it. You know, when it Listen, I’m not I am never wants to be fake. But it definitely adds credibility. It adds credibility, and then people are going to be looking for you. In fact, we talked about this, and we talked our last conversation. Christine gritman is a mutual friend of ours, and she has a Twitter chat still. And I was doing a conference, I was the keynote speaker at a conference, another local conference. And Christine was an attendee, but she was verified on Twitter. And we had one of those boards that like had all the posts and stuff that were out there. And yeah. And I kept seeing her tweeting, and she was verified. And I was like, Who is this Christine person verified, I had no idea who she was no idea, even knew, you know anything about anything. But the fact that she had that stamp, verify stamp gave her credibility, I sought her out, I was like, I had a friend, this girl before I leave here today, right? And that’s, that’s the credibility that Twitter can give you. And plus a plus, when you’re doing it the way I just described it, here providing value to the speakers. Because frankly, you know, they want you to be sharing their pictures, they can use those pictures, obviously, in their stuff, they can retweet it, it gives them credibility, that you’re sharing with your audience that they’re standing on a stage with a microphone. The conference loves that you’re doing that, because they have a conference hashtag right. So now you’re, you’re bringing attention to the conference, especially if it’s a conference you want to speak at. Right? So now you’re building this, it comes down to in my the way I look at it authentically and powerfully building relationships by being of service. Yeah, by pitching and cold calling and spamming people.

Nathalie Gregg 17:18
Absolutely, absolutely. And speaking of the leaderboard, I actually set out last year, well, it was actually when COVID first started to actually be on the leaderboard for Social Media Marketing World. So then I was tweeting against Christine gritman. And also making and you know, some other people that were more savvy at Twitter than I was. And I said, Okay, well, let me watch what they’re doing and learn and learn some more information. And I want to actually build some relationships with some other people that aren’t there. And so one of my colleagues was there. And so I asked her and I said, I’m going to connect with this person in that person, and I’m going to invite you to go take a selfie with them and tweet it out. And it was so funny character, great. People jumped in my DM and started asking me, Where are you? You’re here. I know you here and I wasn’t there. I was tweeting from South Carolina.

Karen Yankovich 18:20
Right. I love that. I love that so much.

Nathalie Gregg 18:26
For media marketing, where I said, I’m going to be number one, on the leaderboard, I’m not attending, tweeting for the speakers. And also, I’m not watching any of the videos, because I want it to be all authentic.

Karen Yankovich 18:42
Oh my gosh,

Nathalie Gregg 18:44
yes. And I became number one on the speaker board at the end. And they actually track the lead lab and hashtag along with Social Media Marketing World hashtag. And you ask about business, I now offer that to speakers, as well as sponsors.

Karen Yankovich 19:01
I love that. And I love that you tie that back into. And here’s how I here’s how I grow my wealth with this process. It’s not just about because it is to me, that’s a I don’t know, it’s another whole conversation. But there’s so many people that talk about algorithms and things like that, and, and they come to me and I’m like, Okay, well, where’s the money? And they’re like, that’s the problem. So I want that I be right. So, so we want to be doing this stuff. But we want to have a path to how this is serving us. And how does this serving our business? Right? It doesn’t mean I have to pay you directly. Right? You I you know, every time I get a great speaking engagement, I get four more or two more, at least from that, right people saw you there or whatever. So so you’re building this little spiderweb of building authentic relationships, which is so cool. So let me ask you this. And this is something that I have not done personally and I don’t know if you have or not, but I know somebody that used to do this and I don’t know if it really if Twitter actually has the ability to kind of do this anywhere but they used to do Twitter meetups right so they would say I’m gonna be in, you know, Phoenix, Arizona on a, you know, next Friday, who’s in Phoenix, let’s meet up at this restaurant, I would love to be doing that. I would love to be able to use Twitter to do that, have you ever done that was actually able to do that

successfully.

Nathalie Gregg 20:16
I didn’t call it a meet up. But I just was hired for an influencer for an opening for a museum in South Carolina a couple of weeks ago. And I actually did a portion of that kind of, sort of, at different places. And in different places where the sponsors were, I would say, you know, I’m doing this in this venue. And they’re one of the sponsors, you know, come meet me here. And let’s have a conversation or let’s have coffee, I do it a lot around Starbucks, because Starbucks is one of my favorite brands. And so a lot of times, I will actually tweet somebody a gift card, you know, just random. Because once again, that’s one of the pieces of my personal brand that I like building. And it’s a it’s a, it’s actually a corporation that I actually love what they do and why they do it.

Karen Yankovich 21:07
So how many people show up to these kinds of things.

Nathalie Gregg 21:11
It just kind of depends. And lots of times I want them small, because I want them to be I get to have conversation. Actually, one of the presenters was artists in residence doing the event. And I actually tweeted his whole event, and also some of the participants and I asked them, you know, why did you come? And what did you get out of this and those types of things, because I’m not only building the relationship with the artists, but I’m also building relationship with the sponsor, because I want the sponsor to get more than what they anticipated,

Karen Yankovich 21:48
which is amazing. Because sponsz, getting sponsors is harder and harder. So that’s amazing. That’s amazing. Natalie, I love that. All right, what, let’s shift this now. So let me let me segue here this, one of the reasons that I love Twitter, almost as much as I love LinkedIn. Well, before we do this, we probably could talk about the change in Twitter, but I’ll talk about why I love it. And it is because it’s that human to human type thing. And I get that I can pay people to tweet for me. I’ve tweeted for other people. I’ve had clients that hired me to tweet for them. And I remember one time being at an event and my client was the speaker, and somebody said of us tweet, are you tweeting? I’m like, No, I’m not tweeting, he’s on the stage to do what I mean. Like, I can’t tweet while he’s on the stage. People think it’s him. Right? So. So I don’t do that anymore. And nor do I really do that for myself. I mean, any tweet, you see unless it’s something about like this podcast episode, or something that might get scheduled by my team. But if I’m having conversations, it’s actually me. And I think that that’s why I like Twitter so much, because it’s the same kind of conversations that you can have on LinkedIn. But before we actually get to that, what are your thoughts on where we stand with Twitter, summer and fall of 2023?

Nathalie Gregg 23:01
I think it really depends upon where the Twitter community wants to stand. I am not going to jump in the conversation about this than that. Because to me, that’s a distraction. Okay, to me personally. So I’m gonna go ahead and continue to build my relationships and having courageous conversations. And

Karen Yankovich 23:25
so you’re embracing X, and you’re moving forward with whatever however it shows up

Nathalie Gregg 23:30
until it no longer aligns with my brand. Yep. And then I’ll

Karen Yankovich 23:35
I love that answer. Yeah, I love that answer. All right, so So tell me then tell us a little bit now then about how how you stepped into LinkedIn? Was it before Twitter during Twitter after Twitter all at the same time?

Nathalie Gregg 23:50
It was kind of before, okay, and the reason why I stepped into LinkedIn, and one of my executive coaches, you know, said to me, you need to own your brand. And I said, Well, what does that mean? And he said, well, we need to secure Nathie, grey.com, and all the real estate around that and anything else that you want to delve into, so that we will make sure that you own it. Interestingly enough, I had a conversation with him this morning. And he said, Well, you need to do a website and I said, No, I want to do something differently. Okay, he said, What do you mean? I said, I want to point NASA greg.com to my LinkedIn profile. Okay. Okay, so I built the website, I decided that I was going to actually point NASA greg.com to my LinkedIn profile. So at that time, if you put in NASA greg.com, my LinkedIn profile would pop up.

Karen Yankovich 24:43
Amazing. I love that idea. I actually think I’m gonna see if I can buy Karen’s linkedin.com You can send it and I can tell people that’s how you can find me. I like that. I might have an app I’ve had. I’m a domain hoarder. So I love that Okay, so this though. So tell us a little bit about that strategy.

Nathalie Gregg 25:03
So at that strategy, I started saying, Okay, what do I need to talk about on LinkedIn to actually build my LinkedIn followers, because we all start the same place was beautiful, you know, at zero. And so I said, Okay, let me get very strategic about the conversations that I want to have. And also the conversations that I want to have with other people. And really started to dig deeper into women’s empowerment and what I thought it shouldn’t look like, but also talk to other business owners and leaders around the globe. Because social media gives us opportunity to talk to anybody in the world and started saying, you know, what are you seeing what are you not seeing, you know, those kinds of things? And then I decided, okay, well, let’s get the 10k. Okay, well, let’s get the 12k. Let’s get the 16k. Okay, let’s go after the badges, which are now on LinkedIn, I was invited to be one of the collaborators on the AI piece of LinkedIn. So now it’s doing AI generated articles. And I was invited to be one of the, I guess, consultants that actually actually add value the human side value to the article. And as a result of doing that, I received the top voice for entrepreneurship, the top voice for personal development, and also the top voice for leadership, and all those happened this year.

Karen Yankovich 26:41
Hey, it’s Karen, I wanted to just jump in

Nathalie Gregg 26:42
for a second and remind you that I’m here for you, if you are looking to get some help. If you want to bring more people like Natalie into your world and have these amazing, beautiful people on your calendar that can change your business, change your life and change your bank account for ever, then let’s chat, can you give a shout calm slash call, get you to my calendar. And it is the first step towards shifting into this new paradigm in your business and your life. And this new paradigm being

Karen Yankovich 27:13
having the absolute confidence to to reach out to some of the most influential people in the world and building relationships with them as if they’re peers, that changes everything, and it’s absolutely there for you as well. Or she’s linked up accelerator program is our intro program for this. And honestly, the women in this program are amazing. And you just want them in your life, right? It’s they’re just, they’re just so awesome. So Karen yankovich.com/call, get you to that calendar, it is the first step, whatever that the second step is up to you. But I can help you with that first step towards moving into this new paradigm. I look forward to seeing your name on the calendar. So tell us a little bit about the AI and the AI initiative with LinkedIn,

Nathalie Gregg 27:58
the AI initiative, they actually have different hashtags, whether it be about round networking, branding, speaking, professional development, and what they do is the AI piece of it will actually do kind of sort of an outline, with some bullet points. And then it will ask the human collaborators to come in and to add value in those areas. And most of the time where I focus is leadership, women’s empowerment and entrepreneurship. So that’s sort of my focus. So for my brand, once again, it’s expanding, you know, my brand wants to again, that people continue to know like, and trust me, and so and then it also gives you the opportunity to share it, whether you share it on LinkedIn, or whether you sharing your ideas in your voice on Twitter, and then it allows other people to come in and to vote, if that share was insightful.

Karen Yankovich 29:00
Beautiful. I love that. So what is so tell us a little bit about your strategy with LinkedIn? And do you? You know, Twitter is the only place that LinkedIn says and share your Twitter handle here. I don’t necessarily know that I see a huge value in that, or I’ve ever experienced a huge value in that. Have you I mean, I’d love to hear if you are sharing your Twitter handle, right? Like you can I know you can tweet out like your articles and your newsletters and things like that. Right. You know, other than that, are there things that you’ve experienced with the integration of LinkedIn and Twitter?

Nathalie Gregg 29:32
Well, I use my LinkedIn QR code all the time. It’s actually on my phone. So if someone says I want to connect with you on LinkedIn, I just pull up my code and let them scan it and it goes directly to my LinkedIn profile.

Karen Yankovich 29:47
I love that. You know what, definitely one of the things that I’ve done and this might work for you. One of the things that I’ve done is I bought this little like handheld printer that prints these little tiny stickers, and I bring it with me to come conferences, and I print other people’s QR codes. Like if I’m a speaker, they could put it on the back of their badge on the back of their badge, right. And they can connect. And I actually, and a lot of times, too, because conferences really sometimes struggle with the in community engagement around their conference. So if so, bringing that to the conference organizers even in saying, you know, or if you have a booth, you can do it that way. Like so sure. Because yeah, so it’s just a fun way to kind of just, and of course, you know, you can brand it, right, you can brand your sticker or whatever, depending on how big you want it. Yeah, so the QR code is a really easy, fun way to, to you to connect with people. It’s obviously in person, right? Because if you’re online, you can just send them a link. Right? So awesome. Remember, when you should be able to go to conferences and find nearby? I remember getting to be able to get that I think that’ll ever come back.

Nathalie Gregg 30:52
I’m not sure that I know. They’re snippets. Because someone said to me recently, and I don’t recall a lot of the conversation. But something about something about being in proximity with other people and restaurants and things like that you act. They’re actually apps that can help you do that. But I have not dug into that as much as I probably need to.

Karen Yankovich 31:16
Yeah, nor have I don’t have I, but I’m going to actually look I’m gonna see what we’re talking. I’m looking to see if that’s still even a thing. I don’t think it is anymore. Yeah, it’s I know, it has not been a thing. It has not been a thing for years, with COVID. Right? Disappeared. Right? Which makes sense. But I’m just looking to see if it’s back. Yeah, no, it’s still there. All the only options are still add context or scan QR code. So what we’re talking about that used to be a thing that you could create, you could within your LinkedIn app, you can hit a button, and other people that hit that same button at the same time, you’d be able to connect with each other. So if I was in the front of a room, as a speaker, I could say, here’s how you guys can all connect with me, right. And they can also connect with each other. And it was just a great way with First of all, as a speaker, it was gold, because you have to work Connect, you can really collect all the names of the people in the room, whether or not the conference actually provided that to you. Right. But also, which is a fun, it was just a fun thing to do at Chamber of Commerce events. And you know, even just networking events in general. What else? How else are you using LinkedIn to build relationships and further your lead loudly and your your empowerment, women’s empowerment goals,

Nathalie Gregg 32:27
also talking with other subject matter experts and influencers and in reading their information, but also commenting on their information, leaving valuable comments and also going deeper within their comments and adding value to the others that are commenting on their comments as well. Because as I do more of that, I see where people are going to my LinkedIn profile and viewing my LinkedIn profile. So when they view my LinkedIn profile, I send them a very short video, saying thank you so much for viewing my LinkedIn profile. I’m naturally Greg, this is where I focus. I look forward to continuing to connect with you and lead loudly. Yes, absolutely beautiful.

Karen Yankovich 33:12
Yeah, I love that. You know, and

Nathalie Gregg 33:14
I love it does truly landed my first fortune 100 speaking engagement from LinkedIn. I asked them, How did they find out about me, I really thought it was one of my girlfriend’s care and playing a trick on me. And I was like, Well, how did you find out about me? And they said, Well, we read your LinkedIn profile. And they said, We would like to hire you for a five day event. And I was like, wow, okay.

Karen Yankovich 33:40
Yeah. Where do I Where’s the dotted line? Right? Oh, it works. It trust? It does. It does. And you know what I wanted to touch base a little bit on what you said they saw your LinkedIn profile. Right. And, you know, I have to tell you, if I can whine a little bit here, I’m so tired of talking to people about their LinkedIn profiles. Because if you don’t know by now, after living through a pandemic, where we were all virtual, that it’s important for you to create a place online where people can see the best of you. Right, then I’m not sure how will I how I can help you. So I say that, you know, kind of jokingly, but it is so important, because if you didn’t have if you didn’t take that time to create a profile and a brand on LinkedIn, you would have missed out on that opportunity. Right? And, you know, I’ve had clients I can think of one client that said to me one time you know, Karen, I’ve been thinking about working with you for years. And I just haven’t pulled the trigger yet. She goes but last week I there’s I’ve been up for up for this opportunity, this contract. And last week, I noticed that they checked out my LinkedIn profile. I don’t like how my LinkedIn profile looks. I did not get that gig. I don’t know if it’s because of my profile or not, but I am not letting that happen ever again. Right. So So we worked on not only her profile, but her strategy because so much more than the strategy but the profile was a huge piece of that. And then I have another client, you know, another client that joined our she’s Linda program not that long ago. And to your point she I was engaging in a conversation on LinkedIn. Not you know, I don’t even know what the conversation was, but she saw me engage on that conversation clicked on my profile. So in my featured section that I had a click here to book a call, booked a call on Friday morning for Friday afternoon and the hand of your credit card at the end of that call. So that’s how fast it can happen when writing, have all of your ducks in a row. Right? LinkedIn is beautiful for the longest, and building relationships and making out a year or two for conferences you want to speak out. But the short game is there to write the opportunities, the fast opportunities are there as well, if you’re if you’ve done the work to set yourself up for them.

Nathalie Gregg 35:52
But so true. That is so true. That’s why your work is critical. And I’m also excited about the new quiz that you’re just launching in the middle of launching, I took the quiz, and it was absolutely amazing. And I look forward to continuing to collaborate with you on that side. Because I don’t feel like we have enough conversation, you know, around LinkedIn and also what to do. And also in the meantime, supporting each other as we do it. That’s what digital leadership is all about.

Karen Yankovich 36:23
Well, you know, the reason I created the quiz is because I was in a group, I paid group, like a coaching program that I invested in. And every every it was all women didn’t need to be able to happen to be, every woman in that program was an absolute perfect fit for the work that I do, potentially an ideal client, they all they all fit the demographic of my ideal client. And every single one of them said, Too much spam, I don’t know what to do, I don’t even know where to get started. And I was like, my head was blown. And I was like, I need to address that. Like, I need to address the fact that there’s women, there’s so many women out there that are completely ignoring LinkedIn, right, just don’t know where to start. So that’s why I thought the quiz might be a fun way to engage that. And it’s interesting, because the quiz just recently came out LinkedIn, quiz.com get you there and links all over the there’ll be links all over this show notes for this show. Right? But when I first released it, I released it, of course, to my warm audience to my email list to the people that follow me, but those people are already interested in LinkedIn. I can’t wait until all of the podcasts that I’m interviewed on, start airing where I can be sharing that quiz with their audiences, right? That’s where that’s going to become the most powerful for because if you’re already following me, then you already know you. You have some interest in this right? I want to I want to find the people that are just like, Yeah, I don’t know where to start. Right. So I don’t do anything. So I feel like it’s gonna be a few months down the road before I really see the power of that quiz. But I’m really looking forward to seeing it because because so many women think first of all, that it’s very left brained and strategic. And it certainly could be but I have a really amazing story. And I podcast listeners are probably gonna hear this story five times because it’s so fun. But it just literally happened to last. You know, in the last couple of weeks where somebody that I’ve done work with, we’re kind of mutually mutually mentor each other. Right? She has this spiritually based 100 acre retreat in the Adirondack Mountains in New York, she just built a full sized labyrinth, Adirondack labyrinth gets you there. She just pulled the full size labyrinth. And she hired a guy from Ireland who is the foremost expert on labyrinths in the world. Right? She found him on LinkedIn. So here we have this, everybody says to left brain, here’s this like spiritual leader sure found a leader in labyrinths on LinkedIn, she, of course had a profile that positioned her as worthy of his time. So when she reached out to him and said, Hey, are you interested in helping us with this project? He was like, I don’t know if he said sure, right away, but he was he at least answered her. Right? Because you get a million requests from people that are you know, they’re not, you know, we don’t know how credible they are, if they haven’t taken the time to do their profile, right. So there’s so I want more of that I want more of people leaning into who they are, and not, not who they think they need to be on LinkedIn. Right. So and when that and that’s kind of what I’m hoping because when you start doing that, that’s when the magic happens. And I you know, I say, I don’t do this work, so that my friend Christine could have a labyrinth, I do this work so that my friend Christine looked worthy of and felt confident enough to reach out to the foremost experts in the world when she needed them. And that is what we all need more of more women need more of that. That in their identity fused into their identities.

Nathalie Gregg 39:51
You’re absolutely right. That’s great. Congratulations to her.

Karen Yankovich 39:55
Yeah, it was a it was a really fun. It was a really fun story to do. It was fun to kind of be a part of it. I actually went up there last weekend and saw the labyrinth myself. It’s beautiful. Anyway, it’s I say that because that’s kind of why I did this quiz. I don’t want I want people to understand it’s not all left brain. In fact, one of the things that I’ve infused in the quiz and it’s on my list to do after this interview is to get it all in all the follow up emails and stuff is, we’ve also created a podcast episode for each quiz each each result type. And in this episode, we identified a crystal, that would be most that would help enhance that help enhance their, their, their vibe around that around the you know, around getting better support on LinkedIn and getting better confidence on LinkedIn. And then I also wrote, write and recorded warning visualizations for each type that can help them kind of just because it really is a little identity shifting right when I’m, like, reach out to the most important people in the world. So I want to help them and not just with the strategy, because all the strategy in the world isn’t gonna get you there, if your vibe is, is not in the right place, right? So it just makes it so much more fun to be who you are, instead of who you know, who you think you need to be on LinkedIn. Yes,

Nathalie Gregg 41:11
that is so true. And that’s on any platform, as well as in person. And I really feel like when we do the work, when we delve more into that, like you said, the magic happens, you go from, you know, kind of being sporadic and kind of being in a state of I gotta do I gotta do I gotta do into more of a state of alignment to where you are those people, because they see who you are, they feel who you are. And they want to do life and business and everything else with you as well.

Karen Yankovich 41:48
Oh, my gosh, that’s so true. And you know, I do think too, that when we are aligned like that, that’s when the bigger opportunities come up. Right? It does show up to those LinkedIn and Twitter to to get $25 sales over and over and over and over, you’d have no time to be on LinkedIn and Twitter. But you landed a fortune 100 company with this engagement right now, I don’t know what that value is. But I bet it’s more than $25. So yes, ma’am. Right. So so but that’s but that’s the thing, like it’s people feel a little bit like, Oh, who’s got time for all that? You do it is there’s so much less to do. When you are diving deeper instead of wider and posting in a million places and doing a million things, and looking for the bigger opportunities and positioning yourself as the foremost expert in these things. You get paid accordingly.

Nathalie Gregg 42:37
As my colleague Susie, Harvard says, You have to decide which Hill you’re gonna die on. At once you decide that everything else really comes into alignment.

Karen Yankovich 42:49
So cool. I’d So what’s next for you, Natalie, what’s on what’s what’s coming up the rest of this year, and as you move into the new year in 2024, well,

Nathalie Gregg 42:57
what’s next really loudly we are in the process of looking at what does the lead loudly podcast need to look like. And also, I am continuing to launch and expand the service offerings for speakers as well as sponsors. You know, the live tweeting, and actually putting more substance around that, and helping people understand how this enhanced your business as well as your personal brand. Because you adding value visibility, as well as your unique voice.

Karen Yankovich 43:35
Fabulous. Well, I recommend that everybody listening to the show, takes a quick screenshot right now of the show, share it on Twitter, and LinkedIn. And wherever else, use the hashtag good girls get rich, and the hashtag lead loudly so that Natalie and I see it, because we will then share that with our audiences. I’m gonna speak for you naturally. But we will then share that with our audiences. And that helps you get more visibility, right. So it’s not just about you using the hashtag. So we get more visibility, we want to, we want to build relationships. I want to build relationships with people that listen to this show. Right? When I speak at, I feel like I’m speaking at people with the podcast. And when you share it and use the hashtag or tag me or tag Napoli. It allows us to speak with you. And that’s really at the heart of everything we talked about here today.

Nathalie Gregg 44:21
Absolutely. please tag me. Please use both hashtags. Trust me, I will engage with you. And hopefully we’ll have some fiery conversations and some courageous conversations that move all of us forward.

Karen Yankovich 44:35
I love that. I love that. Well, thank you so much for being here today. Napoli it was fun to thank you, buddy. I’m gonna say we’ve known each other for a long time, but we have never really absolutely had to have this conversation. So, so glad that we did. And I learned so much from you in this conversation. So I love when that happens. So All right, thanks for being here. Thank you. Oh my gosh, I had so much fun talking to Natalie. It was so Good to kind of just gush about all the things I love to gush about with somebody else that is as passionate about them as I am. And you know, for sure we talked on when we were chatting about using hashtag ly loudly using the hashtag good girls get rich, sharing this episode with your audience so that, obviously, we will get more visibility. And that’s why we asked you to do it. But also we want you to get visibility and return and we’ll share that with our audience and start building those powerfully important conversations. This is how you start to build those relationships that change everything. This is how you step into your power as a wealthy woman of influence. It starts with the first couple steps, right, step one, share this podcast step two, book a call, Karen yankovich.com/call gets you to my calendar. I’d love to see your name there. And follow Natalie, I’ve tagged her, all of her sites are in the show notes, so you can see how to follow her. You definitely want to be a part of her Lee Lau, the movement, she provides so much value with that movement. And you want to be a part of that for sure. So if you’ve listened before, or you love what you hear today, I love to hear from you. Please review this podcast episode on Apple podcasts or wherever you’re listening. I love your reviews, it allows me to see to do more of what you what you like, right. And I’d also love for you to again, share this episode with your social media and make sure you use those hashtags. In the show notes. There’s a link for SpeakPipe I would love an audio message from you. It allows you to just leave me a quick message. I respond to every single one of those personally, so that this becomes less of me talking at you and more of a conversation with you. So, Karen yankovich.com/speakpipe get you there or you can use the link that’s in the show notes here, which is at Karen yankovich.com/ 250. I had so much fun with this episode. I can’t wait for you to see what I have in store for you next week. So I will see you back here next week.