Ready for a tool that will help you make better connections on LinkedIn? If so, leveraging LinkedIn Sales Navigator for your business growth is the perfect place to start!
This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen continues her conversation on the best tool to use on LinkedIn to gain more clients: LinkedIn Sales Navigator.
Making connections doesn’t have to be time consuming! In part 2 of the 2-part special on LinkedIn Sales Navigator, Karen explains how to leverage LinkedIn Sales Navigator to your advantage to grow your business.
About the Episode
LinkedIn Sales Navigator is THE tool to use on LinkedIn! Why is it so important to me? Because it leverages my time.
While leveraging LinkedIn Sales Navigator is a financial commitment, if you want to grow your business through LinkedIn in 2020, this is the one tool that you absolutely need! And yes, there is a free trial for LinkedIn Sales Navigator!
LinkedIn Sales Navigator helps you easily and more efficiently find the leads you’re looking to connect with. And while you can use LinkedIn’s search function for free, LinkedIn Sales Navigator is what helps you automatically filter the useful leads from the useless leads.
Let’s get started on why LinkedIn Sales Navigator is worth the extra money.
Better Search Parameters
This has to be one of the biggest benefits! With LinkedIn Sales Navigator, you gain the ability to fine-tune searches for leads.
Instead of broad regions, you can search for people within a specified mile radius of a zip code. It gives you the ability to search for leads with specific seniority levels, positions, functions, and years in a certain position. You even gain the ability to search for people who have recently been active on LinkedIn.
Even more, you’ll be able to search for people who previously worked for specific companies, started new jobs, made posts that contain certain keywords, recently appeared in the news, share similar experiences with you, and more.
The value of this tool’s search parameters is invaluable! It helps you find the exact people you want to connect with, and it almost does it for you! This saves you time and energy!
The Ability to Save Search Parameters
You might be slightly off the mark in finding the right leads your first time searching with LinkedIn Sales Navigator, but after you fine-tune your search, you can then save that search with its parameters. Why is this such a big deal?
Let’s say your initial search parameters turns out 50 leads. That looks like all you’ll get with that search, right? Not so!
After you connect with one or multiple people who appeared in the original 50 leads, LinkedIn Sales Navigator will then filter through the connections of the people you just connected with. When a new lead who matches your parameters is found, they’re added to the list.
In essence, your saved search never goes empty! LinkedIn Sales Navigator does the work for you.
In the end, you’ll be able to spend more time connecting and making human connections instead of spending your time looking for new leads on LinkedIn.
Your time is valuable, so use LinkedIn Sales Navigator to earn more freedom and get your time back!
Need help with perfecting your LinkedIn profile so you can use LinkedIn Sales Navigator like a champ? Join me in the second round of my FREE LinkedIn Profile Challenge! Sign up now at linkedinprofilechallenge.com
- Where to find everything for this week’s episode: karenyankovich.com/106
- Introduction to today’s topic, LinkedIn Sales Navigator (0:27)
- Using conversations in sales (3:27)
- Overview of LinkedIn Sales Navigator (8:17)
- Difference between free search and LinkedIn Sales Navigator (10:13)
- Difference between leads and accounts (11:20)
- Additional parameters to search by (13:51)
- Saving your searches (17:09)
- Recap of leveraging LinkedIn Sales Navigator search for business growth (24:49)
- Special free offer for our LinkedIn Profile Challenge (27:05)
Resources Mentioned in This Episode
- Join my free Facebook Group if you have any questions about today’s episode
- How to use LinkedIn at speaker events
- Join Karen’s brand new, free challenge at linkedinprofilechallenge.com
- Karen’s expert LinkedIn services: karenyankovich.com/linkedin-services
- Follow me on Instagram for more content
Help Us Spread the Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
Ways to Subscribe to Good Girls Get Rich
- Click here to subscribe via Apple Podcasts
- Click here to subscribe via PlayerFM
- You can also subscribe via Stitcher
- Good Girls Get Rich is also on Spotify
- Take a listen on Podcast Addict
Read the Transcript
You’re listening to the good girls get rich podcast episode 106
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich of the good girls get rich podcast. And we have part two of the two part episodes that we created around LinkedIn Sales Navigator. We teach LinkedIn Sales Navigator in many of our programs. You don’t need it, but it is so valuable. And I often talk about the fact that it is the one tool that you’d have to pry out of my cold dead hands, because it helps me grow my business in a way that gives me freedom and time back and oh my gosh, so many other things. So we’re going to dive into that today. And know that this podcast is brought to you by Uplevel media where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone, having conversations, building relationships consistently and simply with your perfect people, people who you can’t wait to have the opportunity to chat with. We’re going back to the good old fashioned human touch around marketing using the cool tools that digital marketing gives us that we didn’t have 10 or 20 years ago. So if you’ve listened before or if you love what you hear today, you know I love to hear from you. So make sure that you leave us a review or go on over to show notes and click on the link for speakpipe and tell me what you loved about this episode. Tell me what you want to hear more about. Tell me whatever is there are there guests we should have? Is there a topic you want us to cover? Those kinds of things you could leave us information for on speakpipe which is or you can also find on karenyankovich.com/speak. By your reviews help us because it helps us dial this in and helps us podcast get more visibility. That helps us help you. And, you know, just go to Karen yankovich.com slash 106 to see the blog for this page, all the links for everything we talked about today, and the link for speakpipe. So that we can together help you grow your business and have the most amazing upcoming year of your life, which is what I want for you. It’s what I want for me. Right? How cool is that? So I’m going to take you a little bit into the Wayback Machine for a minute. When I first stepped into my digital marketing business, which has now evolved into full on LinkedIn marketing strategy, I use the term conversational marketing. And because I found that even though I’ve been in sales my whole life, there were so many people that I were speaking to a lot that felt like sales was, you know, like the five letter version of the four letter word, right? So they were they were afraid of it. They had this amazing talent. But listen, if we don’t, if we’re not doing sales, we don’t have a business. So I would find people all the time that we’re just like, Oh, I hate the sales part of this, I get my business by referral, which is amazing, right? Which is amazing. But it’s not repeatable. And if you want to really have the business that supports you and your life and your family, and whatever it is, you’re looking to support with your business abundantly, we really have to understand that we have to have a plan to continue to grow the business. And to continue to find leads, if that word of mouth marketing kind of just dries up for a minute. So and many times this was my female clients, right? They were, you know, kind of scared of sales. But I’d say we’ll have that conversation. Right. Like you have a favorite client, they come into your store, they come into your spa, they they come into your life in one way or another and you’re talking to them and you’re making you’re having life changing conversations with them, and you might not think you are but these micro changes that you’re making in your clients. You know, maybe you are a career coach and you’re helping them understand that they really can have the career of their dreams. Right. And that micro shift in their thinking is really changing everything for them. So maybe you’re like, Oh, I just want to I just want to keep talking. I love the people that I’ve got. Now I just want more of those kind of people. So if you’re talking to your favorite clients, right people that you already love to talk to, that’s conversation. And often those are the people that come back to us for more. Right, they you know, that long, you know, talking about going to the Wayback Machine. It has always been known in the sales world that your best leads are your current clients, because they all come back for more and don’t overlook them in favor of trying to always get new clients. Plus, they can refer people to you, they can introduce people to you. This is just conversation, right? It’s not knocking on doors, like the old days of trying to sell encyclopedias door to door. It’s having conversations with people. And this was like, somewhere around like the early like maybe 2010 maybe. And so it was the heyday of social media. Twitter was the number one source of traffic to my website. My Facebook page was growing. My emails were getting opened and read, right getting visibility was so much fun, and so simple, but it’s changing. Right. So now we’re feeling bombarded by noise. And I’m sure it’s gonna change again, you know, who knows what, even to what we probably don’t even know what it’s gonna change do right now. You know, we’re doing a lot of work with chat bot marketing, and what is chat bots. It’s conversation, right? When I’m emailing you as a one way conversation. And yeah, I say email me back and let me know. It was a chat bot. we’re chatting with you. You know, when you go on LinkedIn, and you see the little green dot next to somebody’s name and your connections, and you messaged them, you’re actually having a conversation with them, right? This is what’s working now in marketing. So it’s kind of going back to the good old fashioned you know, yeah, we know talking to people build businesses. So you know, this is what hasn’t changed since time began people to people, right? We there’s organizations like rotary, or chambers of commerce that have been established hundred as hundred years ago, right? And they’ve been successful throughout all of the changes in digital marketing, because it’s people, two people marketing, it’s people having conversations, people introducing people to you, you may still be you may be thinking now like, what does this have to do with Sales Navigator? Don’t you worry, I’m coming back to that. You know, I still go to in person networking meetings, but now I have tools like LinkedIn to help me leverage them. So let’s just use a chamber of commerce meeting, for example. You know, hopefully it’s not far from you. So you’re not driving an hour each way to get to them like I sometimes do. But let’s say it’s a half hour away, right? That’s an hour out of your day right there. Right. And then you’re at the meeting, maybe for two hours and you walk in the door, maybe there’s 50 people, there are 100 people there. And you know, that there’s some people there that could be good connections for you or you wouldn’t be going, but you don’t know who they are yet, right? You’re walking in the door. So let’s say it’s four hours of your week that you’ve let’s say you do this every week, once a week. Let’s say it’s four hours of your week. You spend and you’re not really sure who in that room could be valuable to you. But you know, that can happen and you start talking to people. And as you do this networking, you get better at this, right? But you know that there’s going to be lots of people that you’re going to talk to that are probably not maybe the people that you really want to talk to, but you’re going to talk to them because you’re polite, and you’re nice and, and you actually never know, right? Maybe they’ll introduce you to a client that will be your biggest client that you ever got. But having a tool like LinkedIn helps me leverage those in person meetings that I go to, because I can target that audience in advance. This is like an introvert dream. Okay, actually knowing people before you show up in person at networking events, you know, when I teach people in my course, I teach people in my course how to do these kinds of things, right? Because it comes down to the strategy and even on LinkedIn. So what I’m doing is I’m leveraging LinkedIn with these in person networking meetings. And you can use in person networking meeting and replace that with Facebook group or You know, business, there’s lots of online business groups as well. You know, I’ve business friends from all over the world because of this amazing thing called the internet, right. But LinkedIn allows me to target and advance the people that could be valuable to that. Right. But it comes down to the strategy. So what if I told you that for $80 a month, right, which is the cost of Sales Navigator, you could have a sanctioned LinkedIn tool that isn’t going to get you shut down by LinkedIn, that allows you to spend an hour or so a week doing some research, pre work connecting, so that you are massively leveraging those in person networking events are massive, massively leveraging those Facebook groups of 5000 people that you know, could be valuable to you. You’re just not sure right, who could be valuable in there. We talked we started talking about Sales Navigator in Episode 104. And I talked to you a little bit about the features in Sales Navigator that are not available in the free version. And this episode, I want to take you through the reason that is the tool that you would have to pry out of my cold dead hands as long as I’m running my business, because it leverages my time. And that and that is something that I am not willing to give up. I went into business for myself and gave walked away from paycheck and full benefits and all those security things that, that, you know, I’m not gonna lie, sometimes I miss, because I want to be able to have control of my time, I want to be able to babysit my grandkids when that you know, when they need me, I want to be able to, you know, have lunch with my friends in the middle of the day. I want to be able to, you know, to do all these other things. I don’t, I did not go into business for myself to work seven days a week, 10 hours a day, which is what I was doing in the beginning because I was bootstrapping everything. And I was afraid to spend any money on things like an $80 a month tool. But once I started to get confident and learn how to use this tool and learn how it can be beneficial for me, everything started to change and I started to take back control of my time and for $80 a month. I’ll do that all day long. Right. I’ll do that all day long. I have to tell you about all that how much you spent on Starbucks, you know, kind of things, you know that. But so I want to dive into Sales Navigator and talk in the second part of this two part series and talk about the value add that Sales Navigator gives us about the amazingness of search functionality. Okay, so we’re going to talk about we talked about the features that it gives us in this episode, we’re going to talk about the difference between the free search which is still going to work, but it is I am telling you, it probably saves me five hours a week, which is a huge when you think about what your hourly rate is, it’s a huge amount of money is well worth my $80. Right. It saves me about five hours a week in in searching through and weeding through all the things I find in the free search by being able to use this paid Sales Navigator tool that allows me to dive deeper into the search. So first thing I want to talk about is you have more search parameters. So in Sales Navigator you have an option if you go into advance Search. And again, you can get a free trial for this. Okay, so so if you get the free trial, you can walk through me with this when you’re in listen to this episode again while you’re sitting in front of your computer. And what you’re gonna do is you’re gonna click on Advanced Search in the search bar at the top, and you have two options search for leads, and search for accounts, and an episode 104. I told you a little bit about the difference between leads and accounts. Okay, I am if we’re connected to you, if I’m connected to you, I am a lead. Okay, I’m a person I’m a lead. And account is my company uplevel Media. So if you want to know everything that account my account is doing and everybody that is associated with my account and what they’re doing, you would save me as an account. But what we’re looking for, in this case, our leads, so we’re going to click search for leads. And it’s going to bring up a ton of search filters that you don’t have the opportunity to use in the free version. And I’ll talk a little bit about what they are and how the difference between them and why some of these are valuable. Some of them you can search right so you can upload a custom list. Right, which is, or you can search through a custom list that you’ve created, right, so that’s an account list or a saved search. You can search by geography. Now you can search by geography in the free version. But in my case, I live outside of New York City, actually, we’ve kind of right kind of smack between Philadelphia and New York City. So in the free version, my options are Greater New York City area, and Greater Philadelphia area, which gives me a probably 100 mile radius around New York City or 100 mile radius around Philadelphia. But with the Sales Navigator version, I can also toggle that to postal code. And I can search with some pre I can tell them how many miles around a specific postal code I want to search. That is huge, right? Because if I’m doing a let’s say, I’m doing a talk at a particular in a particular location, right, like we’ve got a live event coming up that you’re going to start hearing more about in Orlando in March of 2020 and I can now go through your Sales Navigator, pull up a search of all of my LinkedIn connections within a 50 mile radius of the zip code of that conference. Right? And now it’s going to pull up a search of my first degree connections, because I want people I’m already connected to, because I want to now invite them to the conference, right? This is not something I could do if I was going to do this. With the free version, I wouldn’t have that tight search. Listen, I could certainly people are going to be flying in from all over the world for this conference. So I am definitely, you know, not looking to necessarily do that. But you know what, I know that I’m going to have a greater rate of success. If I’m saying oh, my gosh, this is in your neck of the woods. Right? Hugely valuable. If I get one person to come to my conference from this search, it pays for Sales Navigator for a couple months, right. So right off the bat, that’s worth my money. Some other things that you are able to do in Sales Navigator is I mean, there’s just additional tools like when if you’re looking for, let’s just say you’re looking for new leads, you have the ability to search by seniority level, you have the ability to search by function, how many years they’re in their current position, what their title is, how many years they’re at their current company, how many years of experience they have. And then there’s company filters. Let’s say you have, there’s a company that you want, you know, you want it you want to search for people that work for a company that has a headcount of something, or is a company type, right? Maybe you maybe you like working with nonprofits, right? You can search by that. You can search by the actual company, maybe all your leads are, were all work for IBM, right? You can search for that you can search for what past companies they used to work for. Maybe you’re a career coach, and you know, you know, you know, ABC company went out of business six months ago, you can search for everybody that used to work for that company, right, which you can do in Sales Navigator. Other filters that are huge. You can search for keywords in the content that they post. How cool is that? Think about how creative you can be with searches around That, right. And you can search for groups, right, you can search within a group, which is also huge, also huge. Let’s say that there’s a conference for an event that you want to go to, I’ll use and I’ve used this example before, the conferences for women, the Pennsylvania conference room in the mass conference for women, the Texas conference for women, they all have very active LinkedIn groups, and they do conferences every year, you can do a search. Now scripts can be one search parameter. So you can search for the LinkedIn group for the mass conference for women, right? And then within that dial deeper into the parameters, and who’s in that group that has this function that has this many years of experience or whatever. And now it’s going to bring you up a list of these people. And now you can eyeball them. And for whatever reason it is and now you’re opening thinking be Hey, I see we’re both in the mass conference for women. Group. Have you ever been to this conference I’ve been before. There’s 10,000 people there. It’s an amazing conference and Right. But I’m really looking to find people that are going to be there that you know are similar to looking for needs that are similar to mine and I see you teach yoga or do this or do that I you know if you’re going you know i’d like to connect with you so that you don’t really want to go too far I kind of went a little too far in that example you don’t want to go for the ask like let’s meet up and have coffee there. But you definitely can. So think about how powerful that search parameter can be. So first of all that right there is worth my money every month. The second thing that you can do once you’ve created this search I when I work with people privately or in my digital programs, we do this we spend a lot of time on the saving searches thing. And by the way, you don’t need to have Sales Navigator if you’re if you’re in my digital programs are my private clients but most of them choose to because I you know one of the first things we do is talk about what a win would look like for you. And if you can get one win it will pay for Sales Navigator for year right so I’m a big fan of putting together putting a process in Place fast, that allows you to keep this crazy tool, crazy, amazing tool for as long as you can, because it’s just going to help you continue to grow your business. So once you’ve done the work on this search, and you’ve got you dive deep, you’ve created a search that is amazing. That is got your exactly your ideal people in it. And sometimes you have to start to, to message people to see if you’ve got it right, because sometimes you met your wife, your mark a little bit. And what you can do, then as you can save your search. And here’s where this is important. So let’s say you let me think of an example that I could use for this, let’s say that you are, let’s say, a realtor. And you actually let’s not use that let’s use the example of the Career Coach with the ABC company that just went out of business. So ABC company went out of business, and you’re looking for second degree connections that used to work for that company. Because you want it first you can look for first degree connections, right? Because those are people that you can reach out to directly immediately. But now you want to build your network for the second degree connections with those. So what Say you do a search of second degree connections that used to work for ABC company and have these couple maybe other parameters that you found. And you’ve got to search and there’s 1000 people on the search. And you save that search, because you’re not going to reach out to 1000 people in a week and reach out to 20 people in a week, I, if you’re following the strategies I teach, this is very micro targeted, I want you on the phone with these people. I don’t want you to just be continually connecting and connecting and connecting without a plan to actually turn these people into clients, right? and turn them into clients, you have to have that conversation with them, right. So you can’t do that times 1000 in a week. So let’s say you’re going to do a 20 week that thousand is going to give you a ton and I’m going to tell you in the next point, I want to talk about how to narrow that down even further and make it even more valuable. But let’s just start with the thousand. What happens is, if you understand how first degree and second degree connections work, okay, every time let’s say there’s 1000 people and of those thousand people, you send out 25 connection requests. Sound stands to reason that that group now has 975 People in it. But that is not true. Because Because what happens is every time somebody moves from a second degree connection to now be a first degree connection, all of their connections become eligible for your new search. Right? So you’ve saved this search. So you you’re connected with Joe Smith, Joe’s not a first degree connection, but he has four people that he’s connected to that are that meet the criteria of your saved search. So now they get added to your safesearch. So that serves that you spend some time up front to create never empties, it’s never empty, you never run out of it. This is why it’s so valuable and and you’re not constantly looking for leads because you’ve spent some time up front looking to find a great search. You create a way to you know, you, you you mess around with it, you start connecting with people you find out if you’re if you’re on target or not. And then once you know you’re on target and that search is saved. Pet search continually refills itself. It’s like a drug Right, you don’t have to continue to make new searches. So that’s hugely, hugely valuable that search continues to grow. But let’s keep talking about that same search. One of the other things that LinkedIn allows you to do in LinkedIn Sales Navigator, once you have that saved search, okay, so you are you have, again, your career coach, you’ve searched for people that used to work for this company, the search came out with 1000 people. And in that thousand people you have, you know, you’ve narrowed it down. But we know that there’s a lot of people that signed up for LinkedIn accounts 25 years ago and haven’t even looked at them. And if you are messaging and connecting with those people, you’re still wasting that precious time that I think is so important. One of the things you can do when you’ve created this search, is you can narrow the search down even further by a few more parameters. One is how many people have changed jobs in the past 90 days. That could be valuable to you if you’re a career coach, right? So that maybe you’ll take it down from 1000, maybe to a 50. Now, those are 50, you want to reach out to right. And if they’ve changed jobs in the past 90 days, you know, they’re active on LinkedIn, because LinkedIn wouldn’t know if they change jobs in the last 90 days if they hadn’t gone in and told them, right. So they’re not going to be somebody that hasn’t that you’re wasting your time with. The other thing that’s really valuable is they tell you how many of them have been mentioned in the news in the past 30 days. What a great conversation starter, right? You know, these people in this great in this search are all potentially valuable to you. Now you can narrow down and maybe there’s five people in that search that have been mentioned in the news in the past 30 days, and almost all the time, not all the time. But almost all the time. LinkedIn will also give you the link to the article that they were mentioned in. So now they’re feeding this to you. You can read the article and say, you know, hey, Miranda, you know, we’re not connected here on LinkedIn, but I just came across your article in Forbes, where you were mentioned for this And this, how cool is that I love to be connected with you. And you’ve already done the pre work to know that she qualifies for this search, which is valuable for you in whatever way you decided they’re valuable for you. Now LinkedIn is giving you an opening to that conversation. Again, introverts dream. Okay, this next one is just the most important thing ever. And that is, the next thing that they give you is the opportunity to see how many of those thousand people have posted on LinkedIn in the past 30 days. That is very often, especially in the beginning, as you’re starting to connect with people going to drop your search from 1002 well over 500. Now this does not say active on LinkedIn, it says posted on LinkedIn. So it doesn’t mean that somebody in that search of 1000 is not using LinkedIn. But we don’t really need to worry about that. Because if it drops it from 1000 to 400, and even if there’s 200 of those 600 we’re not worried about any more or active on LinkedIn. We don’t really need worry about that, because we’ve got 400 people we know are active on LinkedIn. That is the list that I would be building off if I were you. Because that when I connect with people, I only connect with people that I know from Sales Navigator have been active on LinkedIn in the past 30 days, because why would I send out connection requests. And this again, you can’t do this with the free version. So even if you find a service that you really like, with the free version, you’re working off that thousand, where I’m telling you a good 60% may not be active on LinkedIn. That is not to say LinkedIn is not valuable because 60% of the people aren’t active. I don’t care about the people that aren’t active. All I want to worry about is the people that are active, right? Does that make sense? So by using this feature by people that have posted on LinkedIn in the past 30 days, now you are really maximizing your time. Okay, because now you’re not sending out connection requests. You don’t have hundreds of connection requests that have never been accepted because these people might even not even be alive anymore. Right? So now you are only you’re really diving deep into using LinkedIn powerfully. There’s a few other things that you can do it that gives you people that have shared experiences with you. So maybe they worked at the same company you worked at at one point, maybe you have a face a LinkedIn group in common. It also tells you how many of the people in that group, follow your company page if you have a company page on LinkedIn, which could also be really valuable, right? So amazing. I can you tell how you get excited about this. This is why this and I spent a couple hours a week on this not a ton of time, but this is why when I get on the phone with people, I’m getting on the phone with people I cannot wait to get on the phone with because I know that I’ve targeted them so well, that I’m going to enjoy the conversation. And I’m not going to be getting on the phone with people that I’m going to be rolling my eyes in the back of the head wishing that I had never scheduled this call. So let’s recap that a second. Number one, you have more search parameters. Number two, you can save those searches and once you save those searches, they never run empty. That is Amazing like, mind blowing Amazing, right? And then you have amazing additional features, like who’s been active on LinkedIn that you can narrow that search down, who’s been mentioned in the news in the past 30 days, which is hugely valuable, right. So hopefully you can see the value of this. And once you see the value of Sales Navigator, LinkedIn, which we’re all hearing, LinkedIn is the place to be now, right? Because we’re getting over all the noise because we’re not seeing the results from some of the other platforms that we used to see before. And because we’re kind of coming back around to people to people marketing, having conversations with people, yes, you can leverage this and you want to leverage your time as much as you possibly can. And that happens with Sales Navigator. So even for you bootstrappers listening, it’s important that you understand that when a small investment that will save you massive amounts of hours and produce a targeted approach to growing your business with relationship marketing and conversational marketing. It’s an investment worth making. I’m a person that can It’s exhausted by talking to tons of people and and to find the few that can grow my business, right? I’m the person at a conference that’s always looking to run back up to my hotel room for a people break. Because I kind of I don’t know, I think there’s a word for when you’re like part introvert part extrovert? I definitely I don’t like to share hotel rooms at conferences. I need, like quiet time when I’m around a ton of people. So how can I possibly expect myself to be any different online? Right? I don’t want to talk to a million people that are not valuable to my business. It exhausts me. I don’t want I don’t want to do it in person. And it is unreasonable to expect myself to have an ability online that I don’t have, and never have had in person, right? I want you to have the life and the businesses of your dreams in 2020 and beyond. And I know that you’re hearing that LinkedIn is the place to focus your marketing in 2020. And you’re probably wondering how, as I said in Episode 100, I know that you can have it all and not have to be superhuman to it. It, I’m here to support you every step of the way with this podcast. That’s why I do this podcast. And the doors are open for the latest LinkedIn profile challenge. When this podcast episode is coming out, the challenge is about to go live. We’ve run this once before in a very micro targeted way. And the results were unbelievable. This challenge is not just tactical that yes, there’s some tactical things. There’s a lot of mindset in this challenge. Who is it that you’re looking to be in the upcoming year? And are you positioning yourself that way on LinkedIn, and I hold your hand every step of the way through that we have people telling us that their search views doubled since they did the challenge. I mean, think about that. magine coming up more in search. Also an introverts dream, right. You don’t have to be reaching out all the time. People are finding you getting tons of new connections. Listen, I have a big goal for my business in 2020. And I need your help. I want to support 100,000 women was stepping into a bigger role in the world and that starts with your link to own Winning it. And when you own it and put it out to the world, it can start with your LinkedIn profile. And it is completely on me, I’m not looking for 100,000 people to join my program. I want 100,000 people to take this challenge for free. So not only do I want you to register for the challenge, the link is all over the show notes. And you can also check it out at LinkedIn profile challenge calm, I want you to share this link with all of your friends. And by the way, if you’re listening to this, that link is still going to work. It’s just we have a waitlist in between when we’re running this live. So either way, get your name on the waitlist if you’ve done the challenge before and you want to go through it again. Get your name on the waitlist. Okay, a rising tide lifts all boats, right. I do this podcast to support you. Because I know that the more women that are doing good in this world, the more that helps me It helps my kids and my grandkids and now I’ve got this free training courses free challenge to help you get started with your profile, which is the first step to LinkedIn success because all the things we talked about here and the challenge I mean in this podcast episode with this Sales Navigator will work better if you look like a rock star when you’re reaching out to these people, right? That happens with your profile. So let’s lift each other up. Help me Help you share this podcast, take a quick screenshot of this episode on your phone and share that on social media so that I can share this with my audience. And then I can get you were visibility with my audience could because you’re helping me get more visibility by sharing the podcast right? So that’s how we both get more visibility. Make sure you tag me so I see it. I’m at Karen Yankovich. Share the free challenge. And let us both kick some 2020 booty Let’s do it together. Because the bottom line is I want it I want you to have success, but I want it to be simple for you. So let’s create our simple mermaid empires together.