112 – Pivoting Your Business Amid COVID-19

We’re experiencing an unprecedented time as the Coronavirus (COVID-19) stops the world in its tracks. It’s important that you know how to pivot your business during this season.

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how you can pivot your business amid the pandemic.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

We’re living in an unprecedented time in our modern world as the Coronavirus stops the world in its tracks. During this season of life, it’s important you pivot your business, even if it’s not forever. What are some of the changes you should make? Glad you asked!

Your Responsibility

As your visibility grows, your responsibility grows. The more people that work with you, follow your program, listen to your podcast, read your blog, or follow you on social media, the greater responsibility you have to guide them through this time. You might not know it, but a lot of people who work with you or follow you look up to you… you might not even know them!

Instead of being flippant about the events around us, model what should be done for the greater good. Wash your hands, stay home as much as possible, and stay safe. Even if you’re not in the high-risk category if you catch the COVID-19 virus, there are others who are. You don’t want to be responsible for spreading the virus to them.

Check Your LinkedIn Profile

During this time as more people are working from home, you gain more networking opportunities. Instead of walking around the office during a break, people instead might be networking online.

Is your LinkedIn profile an accurate representation of who you are? Does it express to others how you’re here to support them? As you shift your focus on how your business can be there for others amid mass quarantine, so should your LinkedIn profile.

Remember, your profile doesn’t have to stay changed forever. Once the world returns to normal, so can your profile.

Focus on Supporting Your Current Tribe

Growing your network and client base is important and invaluable, but it’s easy to forget about the network and clients you already have. Instead of putting most of your focus on making new connections, find new ways to support your current network connections and clients. Often, they can be our biggest assets.

Learning to adapt to the COVID-19 pandemic can be difficult, but we’ll make it through this unprecedented time together.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/112
  • A recap of Podfest (2:33)
  • Introducing this episode’s topic (6:59)
  • Things need to shift amid COVID-19 (9:54)
  • Your responsibility during the pandemic (10:28)
  • Why you should check your LinkedIn profile (13:15)
  • Focus on how to support your current tribe (15:06)
  • Recap of the episode (18:42)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 112.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hi there. I’m your host Karen Yankovich. And this is Episode 112 of the Good Girls Get Rich Podcast, and this podcast is brought to you by Uplevel Media where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who you can’t wait to have opportunity to chat with so what we basically teach here is digital marketing with the human touch. And that actually is in that we’re gonna explore on this episode. So that’s actually kind of cool. So just so you know if you’ve listened before or if you love what you hear today. I love to hear from So make sure that you subscribe to The Good Girls Get Rich Podcast on whatever podcatcher you listen to podcasts on. And we love when you give us some feedback. So you can either leave us a review on Apple podcasts, because that helps us apps with our visibility, but it also helps us understand what’s landing with you what you love, and what so we know what to do more of right. And there’s also a link in the show notes to speakpipe, where you can leave us an audio review. And honestly, you could give us an audio message, you leave us a message on whatever you think you want us to know about. Maybe you’ve got a great topic or a great guest for us for the show. Leaving us a message on speakpipe is a great way to get that information to us. And then we can hear your voice, we can respond. It’s kind of a fun way to communicate. Also take a quick screen share of this episode on your phone and let your followers know that you’re listening to this episode. And what we’ll what I’ll do then if you tagged me, I’m @karenyankovich across all social media, if you tagged me then I can share it with you my followers, and that gets us all more visibility right? I appreciate you sharing letting the world know that you’re listening to the show. That gets me more visibility I in turn, would love to help you get more visibility as well by sharing the post that you shared. So when when right we love that, so just go to karenyankovich.com/112. You can see the blog for this page. You can see the link to speak pipe. You can see all the notes on this. We’ve actually started adding transcripts so that if you want to read the entire show, you can do that. So yeah, we’ve kind of gone all in on this. You know, to kind of start to dive into the topic of this week. I actually spent last week at Podfest Multimedia Expo, which is a which was a gigantic conference in Orlando, Florida. And it was such an amazing show and every time I go to a podcast conference, if you guys are interested in doing a podcast definitely check out the upcoming podcast conferences in your area. There’s some there’s conferences like Podfest, which are people come from all over the world to that but there’s lots of local conferences as well. So check those out. I definitely always go to the one in New Jersey, which is Indy pod con, which is coming up in September 2020. So I’m looking forward to that. But anytime I go to these podcast conferences, I really get all kinds of great new ideas for my show. So hopefully you guys will see some new things coming up in the show, as I process all of that. But I wanted to talk a little bit about my experience at Podfest, not the conference itself, because the conference itself was amazing. So there’s lots of ways you can hear all about the great things at the conference. But you know, what I teach is how to leverage relationships. So what I did for this conference, and by the way, I’m you’re going to be seeing a lot more of this for me because I loved, loved love doing this. What I did was I built a little mastermind around the conference. I brought people together Friday, the conference didn’t start till Friday night. I brought people together Friday, I might even bring them together earlier, moving forward. Just a small group of people that I then worked with personally through the conference to help them build relationships with the people. That they came to the conference to meet either whether they were the speakers, and it doesn’t have to be a podcast conference, right? It can be any conference, but really thinking about who are the people that are also at this event, that could be the people that can be the catalyst for change in your life and in your business. Right? Often we go to these conferences, and there’s such a whirlwind. We don’t even really make the time to make build relationships with the people. And I have to tell you, I, I because I built this little mastermind around it, I was so focused on my people and making sure that they had success, that I actually kind of didn’t build the relationships in some cases that I wanted to build around the conference, but you know, listen, live and learn, right? So I really loved the way doing that. Were taking a small group of people through the conference, and helping them understand who might be great guests for their shows, who shows they may want to be on as guests, right, because being a guest on other people’s shows, I could also build a lot of value into your business, who are the speakers that they want to meet? Who are the collaboration who can build great collaborations together, right? So really taking the concept that I teach in my digital courses in one on one and putting it into practice immediately at the conference, it was so much fun. It was so great. You’re totally going to see more of that, for me, actually had a suite at the conference. So I could bring my people up to the suite. We did masterminds on each morning, before the day started so that we could see how it was going, you know, and really dive in a little deeper. So really, really fun. But here’s the thing when the conference started, so this conference on Friday, and my friend Nicky Wilkes, which I will link to her website in the show notes. She actually came to this conference from the UK and one of the things we wanted to do when we were together and we had been masterminding for years and it never been in the same room together. But it was so fun to actually be in the same room with her. One of the things that we really wanted to do was put together in person workshops where we could work together. So that was really one of our goals. And on Friday and Saturday, we started talking about that. By Sunday and Monday. This is when things started to blow up with the Cronusvirus, with the COVID-19. And all of the challenges around conferences are being canceled. People were coming up to me at the conference saying, I’ve got a conference next week, their speakers are dropping right and left, do you want to speak at this conference? Ultimately, those conferences got canceled. So in that short matter of days, that pod fest was running. The world shifted on its axis for real. And, you know, I was hesitating a little bit about well, not hesitating. I wasn’t even sure what my role was in all of this. So I basically texted Nicky on Monday, and I said, we can’t be building an in person workshop in New York City in the next month. You know, people might not want even get on the subway, from uptown to downtown, right wherever we decided to hold the show. So this event so so it really shifted. In that matter of days, it really shifted some business plans that I had for my, my event, and Nikcy and I are actually putting together a virtual workshop. I will put in the show notes because you definitely want to check that out. And that’s actually what I want to talk to you about today on the show. So here’s the deal. I am not in any of the high risk categories for this virus. So I don’t want to get the virus I 100% do not want to get this virus, but I’m not too worried because I feel like if I do, I’ll be okay. Right. So I wasn’t really worried about that maybe even a little cavalier about that, as we were going through the conference. And I what I did when I went to the conference is I flew in and out of Fort Lauderdale, because I’ve My family has a condo in Fort Lauderdale, and then I went up to Orlando for the show, took a train back to Fort Lauderdale on Monday. Again, being really careful. We had tons of hand sanitizer and soap and, you know, we were really cautious about the events we were holding at the conference. But again, a little Cavalier personally thinking not really worried about it, I’ll be fine. And on the train, I’m sitting next to this woman who was a real talker, right, which was which was fun. I had four hours to chat with her. And this is a woman that was older than me. She was in her mid 70s and she was traveling south in Florida for chemo treatments. She had a very weak immune system. And that was a slap in the face to me, because I sat there the whole time thinking, How arrogant of me to think that I was that my responsibility here ended with me. Right now I was just at a conference with 2000 people. And again, I took really good care of myself. I wasn’t worried that I was passing the virus. But, I mean, I was of course I was, I mean, I shouldn’t say I wasn’t I’m always worried about that now, like, I don’t know, I don’t know, you know, what my risk my what my exposure was to it. So it was a real eye opener to me, and made me stop to really think what is my responsibility around this, not only as a human right, as a human being that that cares about my fellow human beings, but also as a business owner, right? As somebody that supports businesses around there, what is my responsibility here? So do you can you relate to that like art and it’s so funny because I almost didn’t do the show because things are changing so quickly. Around To this virus that I by the time the show goes live, I have no idea what to even expect. Maybe it’ll be over, maybe there’ll be no scare whatsoever. Maybe life will have completely changed, I don’t know. But I decided to do the show anyway, because I think that it’s going to be helpful either way, moving forward, just the wake up call that I got around what this, this pandemic meant to me personally and my, my personal responsibility to the people in my life. Listen, I was traveling to Fort Lauderdale to spend time with my parents that are in their 80s. So not only was I worried about the risk that I would bring to this woman that I didn’t know, I was worried about the risk that I was bringing home to my parents, right? So maybe you can relate to that, like maybe you can relate to, you know, not really knowing what your responsibility is. So over the past couple days, I’ve run a couple of group coaching programs, and I did some brainstorming with my clients around this, because there’s a couple of things that I think needs to shift. And there’s things I’m shifting in my business like Nicky and I are Already shifted the fact that we’re talking about doing an in person workshop in the spring to doing something virtual, right. But there’s other things that I need to shift. And I’m going to talk a little bit about these things individually. But what I want to, I want to just kind of go through this with you and give you some ideas what your role may or may not be in relation to what’s happening in the world right now. So the first thing I want to talk about, and I’ve talked about this before, and I really believe this from the bottom of my heart, is as your visibility grows, as your visibility grows, as in with digital marketing, as your network grows on LinkedIn, as your Twitter followers grow, your Instagram followers grow, as your visibility grows, your responsibility grows. And we see this right. We often think, you know, some of us don’t realize, as digital marketers that we have the same responsibility that maybe pro sports athletes have to the little kids that look up to them, right. So while it’s not the same thing, right, if you can, you can see the correlation that I’m making, as your visit. Ability grows, people are watching what you do. And they’re watching how you behave in your business in your life. And they look up to you as a role model. And I, you know, I don’t always think about that. As a matter of fact, some of my friends that read this conference, were pointing out some things to me that I had never really seen before. As two people at the conference that were were coming to me for advice, I didn’t really pay attention to the fact that they were looking up to me as a business role model. I wasn’t even really, I never really even saw that before, until the people closest to me pointed it out to me. So that’s what I’m talking about here. So as you move forward, in whatever moving forward looks like in your business in the spring of 2020. Or even if you’re listening to this in the spring of 2021. And you’re looking, hopefully looking back at this time thinking, Oh my gosh, that was such a crazy time. I’m so glad it ended so quickly. That’s what I’m hoping we’re talking about a year from now and that’s that’s what I’m sticking with. But while we’re in the meat in the meat of it, while we’re in the heart of it, people are Looking to you to see how you’re handling it, and what your role is around this, you know, maybe you’re an Instagram influencer, maybe again, you’re just building out your LinkedIn network. And you’re putting out content. You’re putting out blogs, like you’re putting out a podcast, right? Whatever you do, you have responsibility. So the first thing you really need to do is think about it. I actually saw somebody post something that said, you know, imagine your content in your social media feed, whether it’s your LinkedIn feed, right, and there’s a post about COVID-19. And then there’s your posts. And then there’s another post about COVID-19. What is your post look like? In the middle of that? Do you is that the image you want to portray? Are you I’m not saying that we all have to completely change our messaging. But we have to understand that the visibility that we have is reaching people alongside all kinds of other kinds of content. And do you feel comfortable with the with the content you’re putting out there as it sits in that feed? With all of the other content that’s out there about all these other topics, is that comfortable to you. So with visibility comes responsibility, you have a responsibility to check the kinds of content that you’re putting out on LinkedIn and other platforms and make sure that it is in line with how you want to be perceived. The second thing I really want you to do, again, around this, but also possibly around, you know, moving forward again, people listen to my shows, years later, I want you to go back and look at your LinkedIn profile, and highlight the fact if you do offer virtual services highlight that. If you don’t offer virtual services, maybe you want to think about that. Right? I think that we don’t often look at that. And when, again, when I was having these, these group calls with my people in my private programs, we were really looking at their LinkedIn profiles and saying, like, even me, I talked about the fact that I’ve digital programs, but I don’t really highlight the fact that they can be done from anywhere that they’re virtual. So if you’re maybe working from home from home for a few weeks, like I, one of my kids works for Amazon. He’s working from home for three weeks. Not that that means he’s not going to work, right. But maybe it’s going to shift the way you work. Maybe he’s going to spend more time networking on LinkedIn versus walking around his office, right? So does your LinkedIn profile position you not only as a leader in your industry, but as a leader in your industry that can help your clients whether or not they meet with you in person, okay, so take a look at your LinkedIn profile. And see maybe if you can infuse some more of that into your profile. So in these few hopefully days, maybe weeks, maybe hopefully not months or years, you are still not only supporting yourself and your family, with your income because your business is continuing to thrive. I think we’re the lucky ones those of us that that have online businesses, right but also that your that the people that you support, know that you’re still able to support them even if they are not comfortable leaving their house. Okay, so make sure sure that you go back to your LinkedIn profile, and maybe some of your other social media platforms, and make sure you’re highlighting that. And then the last thing I wanted to just mention to you is that I want you to really focus on your current tribe. And I know that a lot of times we use LinkedIn to build new relationships to build new clients. I love that. But for this moment in time, and maybe you do this, you know, moving forward as well focus on your current tribe, who are you currently working with? That might be struggling as a result of the changes in this, maybe they’ve lost their job? Maybe they’re, they’re worried about losing their job, maybe, you know, maybe you do energy work, and you can help them manage your energy as their, you know, maybe loved ones are dealing with this challenge. I don’t not sure what that looks like for you, right? There’s a million different ways that this could be happening. But I want you to focus on your current tribe and think about what do they need from you now? Okay, that is probably also going to get you new business, as I again as I was going through this with my current client In my programs out there were some of them that were really were already having people reach out to them about things. You know, people that they had offered these virtual services to before they’re now coming to them going, you know what, I need to do this now, right? We need to hustle with this now. I have clients that focus on HR, right HR departments are struggling with how do I manage these people that are home? Right. So maybe that’s not always her focus. But that’s a tiny bit of what she does. How about if she refocuses the work she’s doing reaches out to her current clients and saying, this might be something you’re struggling with just so you know, I can help you with this. I have another client and hopefully you guys are listening and you recognize themselves because I’m so impressed with the way you’ve been creating these, this, these reaching out to your current clients with this stuff that works with students in education. And now in the US. We’ve got a lot of students that are now being told college students have been working for they have to finish their semesters from home. What does that mean for the parents that now have to manage these kids being home, these kids have no idea how to, you know, finish up these courses, virtually They’ve just never had to do that before. So I want you to focus kind of go back, maybe even go back to your PayPal account or go back to your stripe account and go back through your client list and see what clients you’ve worked with over the past year, two years, three years, that might be time to reach back out to them and say, I was thinking about you, as I was watching the news about this and wondering how you’re making out with this, can I support you, because I know I can support you virtually these are the ways that I can do this. Not only you know, I want you to do this from and the reason one of the reasons I struggled with this was because I wanted to make sure that it was truly coming from a place of support, and and responsibility, right? You if you can help these people, it’s your responsibility to reach out to them and tell them that, yes, it’s also going to help keep your business afloat and that that hopefully will satisfy your responsibility to your life and your family and the people in your world. Right. But there’s probably a lot of people that you can help right now that you’re not even thinking about. So All of the business plans you had for 2020, I want you to kind of pause that for a second and go back through, you know, the kinds of services you do the kinds of things that are happening happening in the world. And think about, what is it that where’s my responsibility? What can I do to help people that are struggling? Whether they are now working from home for the first time, and they’ve no idea how to keep focused? Right? Or maybe their kids are home? Or maybe they’re quarantined? Right? How can it is there a way that you can support them so that they can have better success with this so that they can ride this out in a more successful way? And then are you making it really clear to them and your LinkedIn profile how you do that? So let me just recap this a little bit, reminding you a little bit that with visibility comes responsibility. Right. As your visibility grows, people are looking to you to see how they’re looking to you to see how you’re handling your business. Throughout this change of circumstances in the world. That is hopefully temporary. You need to know Know that and you need to focus on that you need to pay attention to that, whether or not you see it because very often, the people that are looking up to us, we don’t even know that, right? I don’t know who’s listening to this podcast right now. But I know that I have a very sponsibility to them, even if I don’t know who they are. The second thing is, make sure go through your website, go through your LinkedIn profile, make sure you’re highlighting the virtual services you have, make sure you’re highlighting the services that will be of most support to people struggling through this challenge. And if you’re listening to this a year from now, there’s going to be other challenges, right? So do the same thing. The content that I’m giving you in this podcast, hopefully is relevant to other changes that might happen in your world, in your business in your life, right. And then the third thing is, don’t always be going out looking for new business. Remember that sometimes your best customers are the people that have invested in you before. Think about them. Think about what they might be struggling through with through this period of time and how you can help them focus on your current tribe focus on what They need from you now and offer to them reach out to them offer a hand. You know, you probably I mean, I don’t know about you, but I know I’m working on ways that I can do that in a way that I can feel like I’m contributing to the support, right? Like, you know, co pays are being waived, and I have to still be in integrity with the clients that have paid me and have paid me well, but I think I also can create a package that supports people on a different like an almost like an emergency level, right? So think about your current tribe, go back through them, see what is your date that you can offer to them, and reach out to them? Because I think that they’re gonna appreciate it. They’re gonna appreciate it. And that is, I think what our responsibility is right now to see what it is we offer to the world. And what can we do to offer to the people that have invested in us that are in our world? What can we do to help make them have a successful transition through this crazy time on planet Earth? Here’s the deal in all businesses, there are seasons in your business, and pivoting in the world we live in regardless of what’s going on with, you know, with this pandemic pivoting, when you can pivot with your business, that’s where you’re going to have the most success. This might be a time in your business that you need to make a pivot, your LinkedIn profile is not set in stone, you can change it as your life changes as the seasons of your business change, you can update your profile and make some changes to it. And then change it back. Right? Like make like make a copy of it, like do a screenshot of it or copy and paste it or something so you can see where it is. You can change it back later. But for this moment in time, position yourself where you can best serve the world and best serve your clients. Change your LinkedIn profile to showcase that and get it in front of people. You know, we talk a little bit about success is a pebble with a ripple effect. Right you are that pebble so the ripple effect that you might be making by making these little changes and pivots in your business. That ripple effect is what is going to support the world. I’m here cheering you on, you know, a rising tide lifts all boats and I’m Helping you rise. I want you to be helping the people that you support rise in whatever way that looks like for you. I’m here to support you with that. Remember that I have a free Facebook group, we can chat about that there Karen Yankovich comm slash Facebook group, get you into that group, you can see that in the show notes as well. Let’s lift each other up, join the Facebook group. I’m happy to brainstorm with you there to find out what that what that role might be for you. I love to brainstorm these kinds of things. Remember, help me help you more often. And I will be able to help you if you share this podcast. If you take a quick screenshot of it, share it with your social media and tag me and then I can share it with my audience and I can help you that little pebble that you are making that bigger ripple effect. The bottom line is I’m here to support you. I want this to be simple for you. Let’s create our simple plans together. Be healthy, be safe, wash your hands. I’ll see you back here next week for the Good Girls Get Rich Podcast.

111 – The Selling Staircase with Nikki Rausch

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Nikki Rausch on how to connect with potential clients in the sales process.

Nikki Rausch, CEO of Sales Maven, is a sales guru who has a passion for selling. She has the unique ability to transform the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. In this episode, she shares with us about the art of selling.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Do you struggle with making a sales pitch and closing the sale? While you’re not alone, it doesn’t have to be this way.

In this episode, I had the opportunity to interview Nikki Rausch, CEO of Sales Maven. She shares with us how to use her sales process, The Selling Staircase, to make your selling efforts effective.

Your Unique Personality

An important part of the sales process is being yourself. When selling, you can’t be an emotionless robot employing generalized selling tactics on potential clients.

You have to let your true self shine in order to make a connection with the person you’re talking with. Otherwise, they’ll see through your falsehood and lose interest in what you have to share.

Dog Calling vs. Cat Calling

A brilliant example Nikki uses when discussing how to make a sales pitch is the difference in how you call a dog versus a cat.

When calling a dog, you probably become really excited and start calling the dog in a high-pitched voice. And guess what… the dog comes! This, however, doesn’t interest the cat. With the cat, you have to work on intriguing the cat if you want the cat to come to you.

Sales is similar. If you share everything about who you are and what you do with a potential client all at once without drawing them into the conversation, the potential client will lose interest. Why? Because the client is like a cat, but you’re talking to them like you would talk to a dog.

Instead, slip into the conversation something they’ll ask questions about. By them asking questions, you’ve been granted permission to share more about you and your business while making the conversation become a two-way conversation, not just a one-way.

A Gift for You

Nikki is here to support you in your sales journey. By using her 5-step sales process called The Selling Staircase, you’ll learn the right way to close the sale effectively. As a gift, she’s offering her book, Closing the Sale, for free to Good Girls Get Rich listeners! Download your free copy here: https://yoursalesmaven.com/gggr

Being a sales guru isn’t impossible. It just takes using the right tactics that will connect with the right clients.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/111
  • Introducing this episode’s guest, Nikki Rausch (5:14)
  • Nikki’s story (7:03)
  • Make sales using your personality (11:00)
  • Nikki’s selling process called The Selling Staircase (12:12)
  • Why curiosity is important in the sales process (15:36)
  • Dog calling vs. cat calling in the sales process (16:30)
  • Buying signals (20:06)
  • How to make a proposal correctly (24:25)
  • Making the close statement (25:40)
  • How to find out more about Nikki (33:51)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 111.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, Girl. Stop being the best kept secret in town. Learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m Karen Yankovich. The host of the Good Girls Get Rich Podcast coming off a few day conference at Podfest Multimedia Expo. So my voice is still a little shot from that. So just bear with me The episode was recorded before this. So the episode you won’t hear all this crackling you’re hearing in my voice now. But I wanted to get this out to you because if nothing else, I really learned the value of getting my podcast out consistently which has you know, which I’m normally pretty good at but I slacked a little bit in the last few weeks. So we’re back on track and I didn’t want to let this one slide. So if you’ve listened before you love what you’re here today, you know that what we teach around here is simple relationship and heart based LinkedIn marketing. And that was so evident at this gigantic conference I was at this past week, because what I think I know I was lacking. And I see a lot of my clients and a lot of people I speak to are lacking in their conference strategy is the is the tag teaming it with the follow up, right? This particular conference was using an app called Huva. So there’s the opportunity to follow up with people on that. But that requires people to actually be remembering to check on that app after the conference. I love teaching how to use LinkedIn to really maximize the relationships that you build at these conferences, because that’s where the profits are. We go to these conferences, 9 out of 10 times we’re going to conferences because they’re building our business or career in some way, shape or form, right. And if we leave there without have really strong strategy for how to follow up with the people we’ve met. And we’re absolutely leaving money on the table. So what I did at this conference was I actually wrapped the conference with a little with a workshop and some masterminding with a small group of people to help them understand how to maximize their conference time using LinkedIn, to meet people at the conference to get podcast interviews to get people that could be on their show, to maybe even get sponsors or clients. And I was really successful it was it was really a successful experiment, I guess. And you’re gonna see more of that for me. So if you’re going to a conference and you’d like to see some outside the conference, workshopping masterminding, reach out to me because I’m looking for other opportunities to do this because it really was extremely successful. So what I want to remind you guys is that we are here for you. We love your ratings and reviews because that helps us get understand more clearly what we can bring to you on this show. So feel free to go on over to whatever to iTunes or Apple podcasts or whatever your pod catcher that you listen to the show on. And leave us a review or email me or leave a note in a message on speakpipe which you can check out the show notes of this episode, which you can find at karenyankovich.com/111. And let me know what you loved about this episode, maybe what you’d like to hear in a future episode. Right? If I met you at Podfest, and you’ve got a topic that you’d like me to talk about on the show, go on over to the link of the Speakpipe link in the show notes. And leave me a message and let me know what that topic is. Because then we can make the show. You know I wanted this issue this shows for you, right? So if you’ve got a topic you want us to talk about, by all means share that with us. So we have Nikki Rausch on the show today and Nikki somebody it’s rare that I have guests on the show that I don’t know beforehand. And the reason for that is I find just my personal style is that I have better conversations with people that I’ve already had conversations with and I can gauge the kinds of interactions we’re going to have, then coming cold to people. No, we definitely do have guests that I reach out to maybe they’ve got a book or whatever, right. So we definitely do have guests like that. But it’s not as it’s not as common as people that don’t. And so Nikki was somebody that a bunch of people told me, I needed to interview them, she reached out to me, and you know, to be a guest on the show, so I was happy to have her because it turns out when we had this conversation, there’s so much synergy in what she teaches and what I teach. So I can’t wait for you to hear that because as much as I love opposing views, and I’ve got a couple of those lined up from the people I met at Podfest, and I don’t mean opposing I mean, you know, I am very open about the fact that this is the way I teach things and I know it works. But that doesn’t mean that I’m not open to hearing what you do and maybe that’ll help me modify what I do right or what I teach. So we’ve got some really interesting shows coming up around that but this one, you’re going to hear Nikki’s point of view. on some of the things that I’ve already taught you, and sometimes when you hear it differently, it might land so I was really excited about the show. I hope you’re really excited about it as well. So listen in to Episode 111 of the Good Girls Get Rich Podcast with Nikki Rausch. So we have Nikki Rausch with us here on Good Girls Get Rich Podcast this week and after 25 years of experience selling to such prestigious organizations as the Bill and Melinda Gates Foundation, Hewlett Packard and NASA, Nikki Rausch decided to trade in her Road Warrior status so she could help entrepreneurs sell in a way that builds relationships creates true connection and results in more close deals and long term clients. That sound familiar to some of you guys that listen to this podcast. Now you know, I wanted to have her right. So she’s a sales coach now and author and speaker and the founder of Sales Maven, Nikki transforms the misunderstood process of selling into techniques, tools and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product or service or themselves. But she’s not helping business owners move their clients along the selling staircase. Nikki enjoys is taking all the beauty that living in the Pacific Northwest affords her. Nikki, thanks so much for being here with us today.

Nikki Rausch 6:09
Thank you so much for having me. I am really excited for this conversation.

Karen Yankovich 6:14
Yeah, I am too. And, you know, when I said to Nikki, when we just we jumped on the call. Most of the guests that we have here are people that I know or I’ve met, or I’ve talked to you before, and Nikki is somebody that I’ve, I’ve seen her work and I loved her work. So when, you know, the opportunity came up to interview her for the podcast, I was like, Yeah, I do want to have her on the podcast. And I don’t do that very often. Because most of the time, I like to know, I like to know that there’s going to be a rapport and there’s you know that there’s a message that that I think that that my listeners will like so we’re kind of coming into this without knowing a lot about each other. So you guys are gonna get to hear us get to know each other.

Nikki Rausch 6:46
I’m super, super honored that you said yes to having me as a guest.

Karen Yankovich 6:50
And I’m honored you wanted to be here. So Nikki, why don’t you tell us a little bit like beyond the bio, tell us a little bit about you know what brought you to under Standing that entrepreneurs need this work?

Nikki Rausch 7:03
Well, what brought me to this was met a few years back before I started my business, I can’t I come from the corporate sales background, and I was a professional sales rep for many, many years, as you kind of talked about in my bio, and I got a little bit disillusioned feeling like there should be something more in my life. And at the time, I didn’t know what that meant, or what what it was going to mean for me. And so I went, I left my corporate job and I went to work for my neuro linguistic programming teacher at the time to help her grow her business. So I was doing sales and marketing for her. And also some event planning and, you know, teaching and assisting and all that stuff. And that was when I started really meeting entrepreneurs and started going to networking meetings. And when I was at networking meetings, I was hearing buying signals all the time from people and the way they were communicating and I was seeing people miss buying signals and I was noticing that a lot of entrepreneurs struggled with sales conversations either mostly because they didn’t understand the structure. Nobody had ever taught them that. And I started helping some of them really on the side just because I really liked these people. They’re super fun to be around. I am so inspired by entrepreneurs and that passion that they bring to what they do. And I just wanted to kind of help because sales to me felt very natural. I thought everybody knew how to do this, you know, because I’ve been doing it for so long.

Karen Yankovich 8:33
Right? And you know, we often think that about something that we’re good at that.

Nikki Rausch 8:37

Karen Yankovich 8:37
Marketable skill. Everybody knows how to cook or, or do whatever it is right. And it’s so is your probably your best marketable skill.

Nikki Rausch 8:44
Yeah, and so being able to see some success by offering them some, you know, suggestions and techniques when they were open to it. And really, it was somebody that I had become really good friends with at a networking group that was like, why are you not teaching people how to do this, like, Why is this not your business? Like, we need you? And I thought at the time, you know, again, like, everybody knew this who’s gonna possibly pay me to do this and so my business was really born out of somebody pointing out to me like Nikki, you have a skill set people will benefit from and if you just put yourself out there, you know, like, put the offer out there and they kind of show up and and it that’s what happened. And so here I am six and a half years into my business and having the time of my life working with the most amazing people like I seriously get up every day and I go through a list of the things I’m grateful for and it’s always full of the people in my life and these entrepreneurs that I get to spend time with.

Karen Yankovich 9:49
Well, I bet they’re grateful to you too. Because with you know, in your bio you listed you know if you are selling a product or service or themselves, but honestly most of our livelihoods rely on sales most of our lives result rely on sales, right? I mean, we sell, we’re putting our kids to bed. So, you know, I feel like this is a skill that when we get better at it, and by the way, it’s a skill that I am always looking to get better at. I mean, I will you know, I will go to my grave wanting to get better at sales because it’s there’s always room to grow, right? Because the better I get at it, the more the more people that I can help that are the right people right because you you know you sometimes when you’re talking to people, you realize they’re not the right people, the better I get at it, the better I can bring the exact right people to me and the less time I have to spend weeding through the wrong people.

Nikki Rausch 10:42

Karen Yankovich 10:43
And time as the older I get time becomes more and more precious to me.

Nikki Rausch 10:48
I totally agree with that. I think it’s so important in one of the main reasons why learning how to hone your selling skills and doing it in a way that is super authentic to you. So I often people will hear me say I don’t teach people how to sell like me, I teach you how to be strategic in your conversations, so that your natural personality can come through and that you can attract your ideal people and you can repel the people that are never going to buy from you or aren’t gonna resonate with your message or just going to time suck from you, you know that that never actually want to pay you money. And so I truly believe that it is about learning these skills to say, like you said, to save yourself time, but also the inks that sometimes goes into people with the selling process of like, you know, How many times should I you know, call or follow up with somebody? Or how much time should I wait between calls and like all that energy that we expend, trying to figure out the answers like I teach people, here’s what you do so that you no longer have to have that eggs or worry about those things or spend time and energy to Trying to go after people who are never going to buy from you.

Karen Yankovich 12:04
Oh my gosh, so important, so important. So you talk in your bio about a Selling Staircase kept. Tell us about that.

Nikki Rausch 12:13
So the Selling Staircase is my signature process. It’s my step by step process of how you lead somebody through a sales conversation. So the oftentimes when you hear people talk about sales, they talk about filling your funnel. And, you know, I come from that corporate background, I got screamed at me all the time by my sales managers like fill your funnel, and I get the concept of the funnel and I do you think it’s important, and I think it’s a lot of marketing activities. And what this where the sales funnel I think lacks is that it doesn’t teach you how to move somebody through the sales conversation. And so I developed this five step approach that I call the Selling Staircase and this I actually just wrote a book about it this last year. It’s it’s really of how do you lead somebody from step to step up so that you get to the place where you can exchange dollars for service or product. And there’s the five steps. So step one is the introduction step. And that’s when people are being introduced to you, or you’re being introduced to them. So you want to make sure you’re making a powerful first impression. It can also be that introduction phase might be people who have been in your life for a really long time, but you’ve never actually introduced the concept of working together or, like what it is that you do, like if you go to, you know, a party with your friends, how many of them can really tell you what you do when you’re an entrepreneur? And if they can’t, there’s a decreased financing in that introduction step.

Karen Yankovich 13:43
Yeah. So I might stop you after each step because…

Nikki Rausch 13:46
Yeah, go ahead.

Karen Yankovich 13:47
… the stuff to do so I you know, like so for those of you that listen that because of the LinkedIn strategies that you get around this, this is why your profile is so important, right? This is why I’m like up your butt about getting a great profile because it’s something Is your first impression. And I’ve had clients that have said, you know, listen, I connected with my doctor on LinkedIn. And the next time I went in for a physical I, he said, I didn’t know your health coach, and now I’m doing workshops for his patients. I have a client that just, you know, Jackie, if you’re listening, I’m still bragging about you, she had a conversation with a friend. And because the friend was so clear on what she did, because of the works that are how LinkedIn profile, mentioned it to her husband and her husband reached out and said, I think my company might be able to use your work, right? Yes. So it isn’t, none of it was something none of that was selling, right? It was all serving, but it came from a place of making sure you are clear on what you do, and and how how? Because sometimes that is where the great sales come from, right when you’re sitting in someone’s backyard and having a barbecue and they had no idea that you were this, you know that you had these skills. And and that is sales and that’s the best kind of sales, I think.

Nikki Rausch 14:56
Yeah, and that’s, I mean, that’s where the process starts right? And until that happens, you might see those people for 20 years, once or twice a year, and have no idea that they have something that you could serve them with. And so I always think you’re doing a disservice to people when you when you don’t know these skills when you’re not sure how to make a powerful first impression when you can’t articulate what you do and how it relates to the person you’re in conversation with. And so like you said, having those your profile and people being able to go like I had no idea that you did this, this is so phenomenal, because then now that leads to step two, which is creating curiosity. And curiosity is such an important step in the sales process. Because this is where we get into some conversation or some dialogue in some way that you want to be able to pique somebody’s interest and or identify quickly that they have got no interest. So there’s no point in trying to lead them up the selling staircase. They’re not Not a potential client, which is fine. If you’re just out of barbecue and having a good time with people, it’s totally fine for them to just be acquaintances or friends. And don’t miss these opportunities to create curiosity. So there’s a there’s a technique that I teach around how to create curiosity. This is just one piece of it. And you can do this in your LinkedIn profiles. You can also do this in your messaging when you’re sending it out to people. But we want to have somebody want to ask us a follow up question. And so the way that I teach in a face to face or voice to voice type conversation is it’s how you answer questions to start. That will start to pique people people’s curiosity. So I have a technique that I always compare curiosity to how you call a dog versus how you call a cat, which I know sounds a little crazy.

Karen Yankovich 16:52
No, I want to hear it, I guess.

Nikki Rausch 16:54
Yeah. So you know, when you want to get a dog’s attention, you you I don’t know if you have it. Dogs so you tell me Karen, do you have a dog?

Karen Yankovich 17:01
I do have a dog.

Nikki Rausch 17:03
Okay, so this will see if this relates to so if you want to get your dog’s attention if you do this like high pitch like, give me a boy Come here, you know or girl or I don’t know if it’s girl or dog boy boy but, and dogs respond to that they’re like, oh, something funny is going on like, well, I want to go see what Karen’s up to like I’m totally in. But when you’re really excited about what you do and who you are, and you show up at events or you show up in conversations, and you have what I call dog calling energy, you turn people off, because we are skeptics and…

Karen Yankovich 17:35
I love dog calling energy. That’s a great such a great example. I agree. I agree. I’ve talked to people and you’re like what this chick’s crazy.

Nikki Rausch 17:45
Yeah, like she’s she’s too much for me, like Who else can I talk to? Or like, I don’t think I don’t think she can help me because I can’t get past this. Like, I also, people who have dog calling energy tend to word vomit over people. So they want to like tell them everything. little thing that they know or really establish themselves as, like the experts. I see this all the time in LinkedIn invites where people send me like their full bio of like, here’s all my list of accomplishments and why I’m a really big deal. That’s very dog calling energy. That to me is like the No thanks. Total turnoff, I agree. So instead, think about how you call a cat. So how you call a cat is you do this little thing where like, Here kitty kitty, and cats will like check you out. When you do that. They’re like, what’s Karen doing? Like, maybe I should see what’s going on. And they may come. But what we’re trying to do is get enough attention for them to want to know a little more. So the way you create some catcalling energy is it’s the way that you answer questions, and I call these Here kitty kitty answers. So for instance, if somebody says right now like, hey, Nikki, how are you? Like I could say fine, but that’s probably not going to create any like Here kitty kitty. So instead I might say something like, Oh, I am having the most amazing week I just recorded a training yesterday for 1100 business women. Now that might get somebody to be like, what was the training about? Or who are these women? Or what do you do that you would be doing a training for 1100 women that create somebody wanting to know a little bit more so now I have permission to share a little bit about oh, I put together this training it’s on this topic. I’m a sales coach. That is gonna allow them to go oh, maybe I need help with sales or like, Oh, that’s interesting. Good for you. What do you think about the you know, game this weekend, they could totally change the topic and not pick it up at all, which is totally fine. And it is my job to plant those seeds to see if somebody would like to know more and or if they might have a need for what I do.

Karen Yankovich 19:59
So cool. So cool. That’s really interesting. I love that creating curiosity. Okay, so then what’s next?

Nikki Rausch 20:06
So once you’ve created some curiosity, people who would like to know more start to give you what I call buying signals, and buying signals lead to step three. So it’s your job to pick up these buying signals, like somebody going like, Hmm, maybe I could use some help with that. So then my next step is to move them to step three, which is the discovery. And the way you do that is by issuing an invitation to say, Well, is it something you’d like to chat about more like, maybe we should schedule a time just to get to know each other? Or maybe we should schedule a time to talk about ways that I might be able to serve you. And so step three is the discovery. This is your these are priceless, priceless times with people. And it’s your job during a discovery to assess what’s the need or the problem or the wants that this person has. And then make sure that you’re asking questions in a way that leads People to seeing that you have the solution for them. So what I mean by that, just to add some clarification is be really aware of the questions that you’re asking during a discovery. And you want to make sure that you’re asking questions about things that you potentially help people with. So I don’t ask a bunch of questions in a discovery about what kind of CRM are you using? Or what kind of, you know, sales tracking system do you use? Because that’s not what I do? I teach conversation sides of sales. So when I’m asking people about their sales, I’m asking them like, How good are you at creating curiosity? Do you know how to clearly lay out a proposal? Like the things that I teach? That’s what I’m asking in a discovery call? Because those questions ultimately lead people to say, yes, Nikki has a solution for me, and I’m interested in her giving me a proposal or No, she’s not for me. And that’s all Either way, but Right, right, make sure that your discovery is really leading people to hiring you. So I was like, this is one one of the things I work with clients on a lot privately is what are their questions and the discovery. And most of the time, I find that people are asking way too many questions. They’re spending way too much time on those discovery calls. And they’re not really setting themselves up to earn that business because they don’t ask the right questions in the right way.

Karen Yankovich 22:31
Wow, interesting. Can you give us an example of like, a quote, like a, you know, just something random, you know, some kind of coach maybe that you’ve worked with and questions that make sense?

Nikki Rausch 22:41
Yes. So for instance, let me think about somebody I worked with recently, where we did some discovery with her and what what we found was in the discovery, she was asking a lot of questions about like, big dream type stuff like where Do you want to be in 10 years? And who do you want to be there with you? And, and I was like this, this relates not at all to your business. So yeah, these are great big questions. But this isn’t going to lead somebody to hiring. And it creates a lot of story during this conversation, which sucks time. And so you might run out of time with somebody because you’re, you’re asking them to go to these like, really big ideas and dreams, but you’re never getting to the nitty gritty about like, what do you actually do for somebody? Well, what I do is I coach them through like their seat, like I become their CFO, like, okay, so we don’t need to know all this big stuff. Like maybe you want to know that once they’ve hired you, but you don’t need to know in order to earn their business.

Karen Yankovich 23:48
So what is a question that they should ask that you would recommend not using that example? Like, what would be one or two good questions?

Nikki Rausch 23:55
Yeah. So one of the questions is like what’s important to you in the next year, about Growing your sales, right? Like, because as a CFO, your CFO needs to know like, Where’s your focus? Where are you going to be spending your money? Or where are you spending your money? Right like that. Those are the types of questions that should be being asked, like, how effective Have you been with your marketing efforts? Do you know what your return on investment?

Karen Yankovich 24:21
I love that really cool. Okay, so then what’s the next step?

Nikki Rausch 24:25
Okay. So once you’ve done a really great discovery for somebody, the next step is the logical step is to lay out a proposal about how to work with with you, right. So in the proposal, one of the things I will say is moving from discovery to proposal, don’t just launch right into a sales pitch, like you’ve done a good discovery. Don’t just go like, Well, here’s all the ways that you can work with me and here’s all the ways you can hire me. Instead, ask permission. And the way that I do that is I would say to somebody, you know, based on everything we’ve talked about so far, I do see a couple key ways that we could work together. Are you interested in having me talk Through those, because now as soon as they say yes, now I’ve got permission to say, great. So based on everything you’ve shared, there are three key ways that we could work together. We could work together privately in a one on one session, we could, you know, I could talk to you a little bit about a masterclass that I’m teaching next month, or you could come in and join my society, which is my membership platform, and you get access to training based on those three things, which is most interesting to you. And then they’re going to tell me, right, like I would, I’m more interested in working on with, you know, working with you one on one, Nikki. Great. So now I’m going to talk through here is the way that I work with clients, one on one, and then once I’ve laid out the proposal, the next step in the process is the close. So I lay out the proposal and I say, you know, so here’s how we work together one on one. Does that sound like something you’d like to move forward with? That’s the close that’s me issuing a close statement. And if you’re not issuing close statements, During your proposal, like at the end of your proposal, if you’re just saying like, Well, you know, let me know, look it over, let me know what you think, no, you’re missing that sale, you have got to issue a close statement to make it really easy for someone to make a decision like, yes, I’m ready to move forward. And or it also gives them the opportunity to voice any objections or concerns they might have. And if you don’t issue the close statement, sometimes you don’t get what those objections or concerns are, therefore, you’re never never able to overcome them, and therefore they never hire you. And that means they never get what it is that you can really do for them in their business or in their life.

Karen Yankovich 26:41
Oh my gosh, absolutely. Absolutely. I completely agree. And I think that that is a really important piece of understanding how important it is how important getting good at sales is to your business and your life. Because when, you know, somehow somehow we’ve gotten this impression Sales is a bad thing. But what reality is, is sales helps people make life changing decisions in their lives, you know, that they might not have made otherwise, you know, and, and I teach this stuff and I sub remind myself that sometimes, you know, when I, when I see people get results in the programs that I offer, and I think if they didn’t invest this, you know, thousand dollars, they wouldn’t have gotten this job at $85,000 a year more than they’ve ever made before in their life. You know, so where is my hesitancy to coming from in introducing this or trying, you know, or helping them make the make a yes decision, right, where’s my hesitancy coming from because I know the results people get. And if they, you know, if they if we do what we’ve always done, right, we get what we got.

Nikki Rausch 27:46
Yeah. I love that you said that in and it’s so true that the fact of the matter is, most people won’t decide to move forward with you until you have I always say invited because I liked it. But you can also use ask in place of invite, but until you ask them and and so then they don’t get that, like whatever it it’s going to do for them in their life. I mean, what you just said this example of somebody getting a job that’s going to bring in 85,000 more than they’ve ever made. Those are life changing things. Exactly. And it just changed their life, it’s going to change the life of their family members, and it’s probably going to change the life of the people, they end up hiring to do other things for them. Right. And so the long term effect of what you are doing by issuing invitations, giving people opportunities to purchase from you, it changes lives. And this is why I agree with you. Sales is so crucial to understanding because it makes a difference for the person who’s buying it more. I mean, yes, it makes a difference for you, but it makes substantial difference to the person who takes you up on your offer and then is able to implement Whatever it is that you’re teaching or doing, or even if it’s just them enjoying something, right, like you’re selling vacations, it doesn’t matter what it is. But these are life changing experiences for people.

Karen Yankovich 29:12
Yeah, yeah, it’s true. It’s true. And, and, you know, I want you know, often, often the people that you’re helping and that I’m helping there, they don’t their businesses, their yoga teachers, or they are coaches or consultants or attorneys or whatever they are, right? I mean, it doesn’t matter what you are, you could be you know, you could be working for a corporation as a, you know, as an accountant, whatever it is, doesn’t matter. Yeah, that’s what they want to be doing. Right. But without the sales piece, they’re not going to be able to continue to do that as successfully as they might if they nail the sales piece. And that’s why I think it’s so important. That’s why I wanted to bring you on the show because I want people to understand that the better you get at this piece, the the less time you can spend on it, and you can spend more time teaching your Coaching your clients, you know, taking people on hikes to, you know, the Appalachian Trail, whatever it is you do, right, the better you get at the sales piece, the less you have to do it, right to meet the numbers and the goals that you want to meet for your life in your business.

Nikki Rausch 30:13
Yeah. And by being really good ahead, you do attract your ideal people, you will get to work with people who will blow your mind. Like I feel this way every day with my clients. Like honestly, I pinch myself, I’m like, I can’t believe that I’m getting to work with this person. And it’s because I’m really good at sales. And if you ask them and track back, like, how did we get here, I follow this same step approach. Like I one of the biggest mistakes that people often make in the selling process, because they don’t understand it, is they try to go right from introduction to close and they skip all the steps in between, which is what turns people off and frankly, like I get these every day and LinkedIn connections, you know, connect with me and then they go right in for the sale and then I’m like, I’m Now I’m not even interested in being connected to you. So no thanks.

Karen Yankovich 31:04
Yep. Yep. And you know, when the the process that I teach on LinkedIn is I basically, you know, obviously, there’s a strategy and the strategies, you know, you takes you through different processes, but I actually like to build in what I call a probing call before the call you’re talking about. Because on LinkedIn, there’s so many people doing exactly what you said you’re doing, and I want those to be I am ruthless about them being 15 minutes long, not a minute longer. Because I’m 15 minutes. You can’t tell me I can’t tell you, but I can probe and see if there’s see if it’s worthwhile for us to have that next call. And then, but truly, you have to truly be coming to it with an open heart that, you know, can I introduce you to someone, right, maybe that maybe the way that’s gonna go is you’re going to introduce them to someone, you know, but it is just kind of like going to a networking event. But just like you go into a networking event, if you walk up to somebody and you stick your hand out, and you say, I’m Karen Yankovich, and you should buy my LinkedIn strategy. They’re going to be like, see ya, right. Yeah. So that so those In between steps are the relationship building things. And, you know, they don’t always work if you’re selling pencils right, or $5 things, but, but I know that almost everybody that listens to the show can craft some kind of an offer that makes it worthwhile to build relationships like this and to have to invest some time and doing these kinds of calls and learning, you know, and honing these kinds of skills. Because we get, we get teased, you know, with the sexiness of, you know, create a sales funnel and sit on the beach and money’s gonna pour into your business. And, you know, I mean, like, I love that I would love to be doing that. And I definitely have, you know, a funnel that brings in some money, but that came way down the road. You know, that was not the first thing that I did in my business. The first thing that I did in my business was like, Okay, I need to sell some stuff. I need to make some money. I need people to buy, you know, buy some packages for me, and you know, and I think that these kinds of conversations that you lay out in your Selling staircase makes it makes it makes it simpler to really get there.

Nikki Rausch 33:06
Yeah. And that’s that’s what it should be sales to me. And I really again, I focus on the relationship side of sales. And it should be easy. And not just for you, frankly, but also for the person that you’re in conversation with. For both parties. It should be easy, it should feel seamless, it should feel simple. And it should feel authentic. Otherwise, it feels this is why sales gets a bad name is right is so many people are doing it poorly, because either nobody ever taught them how to do it, or they’ve just never invested in the time and the energy and maybe a little bit of money on how to do it well. And it will make a huge difference to who you get to work with.

Karen Yankovich 33:49
Yeah, cool. So if people want to take the first step to getting to know more about you and to learn a little bit about the techniques that you teach, how can they do that?

Nikki Rausch 34:00
Well, one of the ways they can do it is I’d love to offer a gift for your audience that are listening. And if they like, if they like this message, then I have an ebook called closing the sale where I kind of walk through a little bit more in some of the some of the steps and give you some language. So you can get that by visiting my website, if you go to yoursalesmaven.com/gggr. So that stands for Good Girls Get Rich.

Karen Yankovich 34:27
So we will put that link in everywhere that you’re listening to this show. So thank you for that. Thank you for that we love presence, and I definitely want to dig into it because like I said, I always like you. There’s a few things you said that I’m thinking I’m gonna incorporate that into what I do is Yeah, because it’s it is it is an important piece of what I do. And it’s important. Frankly, it’s an important piece of what I teach. You know, um, you know, we teach the LinkedIn process to get people on the phone consistently, you know, with their perfect people, but at the end of the day, if you don’t What to do once you get on the phone with them. And that’s not I mean, I teach a little bit of that, but that’s why I wanted to have you on because I think that when people hear this, they, it will help them it will help simplify the entire process. You know, if you need to get on the phone with 20 people to make one sale, the better you get at the sales process, maybe you can get that down to 15 people. Right? And that saves you so much time and that’s what I want. I don’t want people spending all of their time you know, talking to the wrong people or not closing sales. I want your friend to talk to five people and close to them, right but yes, you know, let’s take it one step at a time.

Nikki Rausch 35:37
Yes, my goal is always to get my clients over 50% like if you’re going to get on the call with somebody I want you to close any more than 50% and it’s pretty common for my clients to get 70 to 80% and that just means also that you need to be really clear on who you’re getting on the phone with.

Karen Yankovich 35:52
Yeah, so cool. So Nikki, I have to bring one of the things is just when the universe those these things at me, I have to bring them up. So one of the other things that I teach in in my program. So those of you in my programs have heard this, I really want people to think big, not just with their business goals and their life goals, but with the people they’re connecting with. I think on LinkedIn, we can use LinkedIn to really connect with people we never really dreamed would be able to be in our world with us, right? So, and everybody always asks me Who is the person that you want to meet? If you could get if you can find a way to work your way into developing a relationship with people that can introduce you to somebody who would it be? And for me, my answer is always Melinda Gates. And you have just said that you started the Melinda Gates Foundation. So…

Nikki Rausch 36:35
Well, I sold to them. That’s how…

Karen Yankovich 36:37
You sold to them. Okay, so that’s interesting. But you know, to me, because I, you know, I know she is out there on, she’s got a new initiative, I think, supporting women in to be more successful. And I’m like, well, that’s what I do. I think Melinda Gates, I need to be BFFs. So when I saw that I wanted to, you know, I needed to just shout that out. So I’m putting it out there to the universe. Anybody listening today that can take me down the next step of the introduction because I think everyone in Melinda Gates world needs to take my LinkedIn profile challenge. That’s what I think.

Nikki Rausch 37:09
There you go. I agree. If I could open that door for you, I definitely would. Now I’m like, my brain is like spinning like, hmm…

Karen Yankovich 37:21
And I’m not asking you for any favors. I’m just saying when I when I read that, and I know that there’s people that are that have heard me say that before, because she just recently announced this initiative, maybe three or four months ago. And I was like, wow, you know, that’s right in line with the work that I do, because I’ve really reframed. I mean, my podcast is called Good Girls Get Rich, I help men but my business really is primarily about supporting women to step into this new role with and build relationships that can using LinkedIn that can further their life and their business. So yeah, pretty funny.

Nikki Rausch 37:49
I love that. And I am totally about like, please use your network like you’re networking doors for you for sure. And I teach a whole process around how do you Do it in a way that again doesn’t come across like weird and awkward and you know, but actually feels really good to you and the people that you’re asking for connections and introductions.

Karen Yankovich 38:11
Well, Nikki, this is might be our first conversation, but I hope that it’s not our last conversation because I think that there’s a lot of things that that we can do together to support each other’s businesses and I hope everybody that’s listening takes Nikki up on her offer to get her her book. I know that I’m going to be doing that because I I feel like I feel like there’s a electronic highlighter in my future as I go through her book.

Because I you know, I want to get I this is the one thing that I always want to get better. I always want to get better at the sales conversations and, and honestly, everybody listening should be feeling the same way. Because it simplifies your life.

Nikki Rausch 38:45
Yes, it will make things so much easier for you. So thank you so much, and I hope it’s I hope it’s not our last conversation. I’d love to continue this with you and if I can support you in any way, like, please reach out to me and anybody listening If I can support you, that’s why I’m here to be of service. So I’m, I’m happy to, I’m happy to make connections for people. And I’m also happy to support people in learning how to like hone those skills get better at it and, and it gets easier.

Karen Yankovich 39:14
Awesome. Well, Nikki, thank you so much for being here today. I really appreciate it. And look forward to see what comes next for us. Thank you. Nikki was amazing, wasn’t she? Oh my gosh, that was such a fun conversation. So for sure, take advantage of getting to know Nikki better. And following her. All of her links are in the show notes below. Totally check that out. And I’d love you to stay connected with me, you know, behind the scenes of the show beyond these conversations, we’re taking these conversations to LinkedIn. You can connect with me on LinkedIn at karenyankovich.com/in/karenyankovich Join me in my LinkedIn tips group on Facebook. You can find that karenYankovich.com/facebookgroup all the links are in the show notes below. And that’s where we continue these conversations. And that’s where you’re a part of my Facebook group, you’re getting behind the scenes not shown to anyone else. videos. Like if I come up with a topic that I want to share with my audience I often shared in that Facebook group and that’s it. So you definitely want to be a part of that Facebook group. So join me over there as well. I will see you there and I’ll see you back next week for another episode of the Good Girls get Rich Podcast.

110 – Podcasting for Your Benefit with Matt Passy

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Matt Passy on how you can create a podcast that will benefit your business.

Matt Passy, known as The Podcast Consultant, helps others create, edit, produce, and launch their podcasts. He also helps podcasters reach their target audience. He shares how you can start your own podcast to your advantage.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Have you ever thought about creating your own podcast? Not sure what the benefit will be?

I had the great pleasure of interviewing Matt Passy, The Podcast Consultant, and learning why podcasting is a great tool for networking and being part of a community.

Emotional Connection

Blogging is a great way to get your ideas out there, but words on a page lack emotion. When reading, it’s impossible to sense if the writer is laughing, frustrated, or being sarcastic. In other works, it lacks emotional connection.

Podcasting, on the other hand, allows you to convey emotion, not just an idea. When listeners tune into your podcast, they’ll hear your joy and pain. They’ll hear your personality and who you really are. And that’s the first step in gaining others’ trust.


Podcasting is also an amazing tool for networking. If you were to reach out to someone and ask if you could chat with them for an hour, they’d most definitely say, “No.”

But imagine if you asked them to be a guest on your podcast. Instantly, they’re intrigued, and if they agree to join your podcast, you get one hour to spend with them, ask questions, and connect.


There’s nothing like the podcast community. Podcast communities, like Podfest, are warm and welcoming. Since most podcasters aren’t in competition, everyone is willing to connect, share their experience, and learn from you. Podcast events are also the perfect places to network with other podcasters.

Creating a podcast only for the purpose of having a podcast lacks direction and won’t bring much benefit. But hosting a podcast with a clear purpose and understood direction will benefit your business growth and open up new networking opportunities.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/110
  • Introducing this episode’s guest, Matt Passy (3:22)
  • Podcasting is great for networking (5:53)
  • Matt’s origin to podcast story (8:11)
  • The doors opened by podcasting (10:06)
  • The benefit of podcasting over blogging (14:25)
  • How to start a podcast (15:51)
  • Networking in the podcast community (21:30)
  • Info about Podfest (24:07)
  • How to find out more about Matt (37:04)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 110

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hey, there, I’m your host, Karen Yankovich of the good girls get rich podcast and you know, sometimes you gush, and you kind of like even maybe brag about how cool you are and how you do all this cool stuff. And then like you just get kind of slapped in the face with the reality that you’re, you know, maybe not so cool as you think. Well, that’s what happened with this episode. You’ll hear in this episode, I met up with Matt Passy, who’s our guest this week, at a really cool podcast studio in Boston at the staples Connect center. And we recorded this podcast there and it sounded great. And we also broadcast it live on LinkedIn. So What happened was we grabbed the audio for a gig stick and ran out. And the audio didn’t upload to the gigs tick properly. The official goal perfect podcast studio audio didn’t upload to the exit properly. So total user error on our part, but luckily, we did have the audio from the LinkedIn live. So it was still such a fun interview. They want to share it anyway. But please do not listen to this audio and think that it’s the audio studios problem is it absolutely was not. In fact, I think the audio is pretty freakin good for something that was literally Matt’s laptop sitting 10 feet away from us picking this up on LinkedIn live then broadcast on LinkedIn live and then down, get downloaded from that. So the studio was amazing, but we just kind of messed up the saving of the great, perfect studio audio. So hopefully you’ll love this anyway. And you know that if you do love this, you know I love when you share it with your audience. So take a minute now to take a quick screenshot of this and let everybody know you’re listening Because there’s lots of good stuff that you’re going to hear about this episode. One of the reasons why I wanted to have Matt on the show was because I, for me, podcasting has been such an amazing asset to my business. Having a weekly podcast gives me content that I could share consistently. The guests allow me to meet some really cool people that I really get to talk to. It kind of positions me gives me a little influencer positioning, right. And I think that is really if if it’s something that you’ve been thinking about doing, you’re totally going to want to listen to this episode because Matt talks about how to get started simply and easily. And we have some really great resources for you in this show. So share it, take a screenshot of this, share it with your friends, tag me at Karen Yankovich across all social media, you can use the hashtag good girls get rich and if I see your posts, I’ll be sure to share it with my audience, because that’s how we lift each other up right now how we all get more visibility. in the show notes. There’s a link for speakpipe or you can leave us an audio review. I love your Audio reviews. So just go to Karen yankovich.com slash 110. To see the blog and the show notes and all the links for everything we shared on this episode, you should you’ll get a lot of it also on whatever pod catcher you’re using to listen to this. But without further ado, I want to introduce you to my friend Matt pacity. And we’re going to gush about podcasting today. So this week on good girls get rich, we have another very special guest and Matt, did you know that you have the honor? This is probably Episode 110 maybe, and you are the third male guest on the good girls get rich podcast. So you have the honor of being the third male guest. So happy to have you here. So I’m gonna let Matt introduce himself but Matt and I are recording this in a podcast studio in Boston, Massachusetts and both jersey residents but a little bit of a story behind that that you guys really don’t need to know. But in any case, it’s important part of the staples Connect Center, which is a really fun center and we really want to talk a little bit with a little bit today about podcasting as it relates to supporting my business and how I use podcasting to monetize my business. And and Matt, I’m gonna let him explain who he is. He’s very integral to some of that process as well. So, Matt, why don’t you tell everybody who you are?

Matt Passy 4:17
Sure. So my name is Mathew Passy and I go by The Podcast Consultant. You can find my website, fellow podcast consultant calm. And as you might assume, based on all that I help people with podcasting. So I help clients who want to launch, edit, produce, publish and promote their podcast. I’ve got about, you know, almost 50 shows that I work on and I’ve consulted with lots and lots of other folks in the space. And just like you and your audience, most of my clients are brands, small businesses, companies that want to use this platform to tell their story, get their message out there. And actually, there’s a host of other really good reasons why you might want to have a podcast And we were just talking about it outside the studio actually with the the previous guest. Networking, I mean, podcasts, even if you don’t have a single listener, you can get some really great networking done through it. So it’s just there’s a lot of great things you can do with the space. And so and it’s just, it’s a lot of fun. So I think a lot of people get it.

Karen Yankovich 5:19
Yeah, it is a lot of fun. And you know, places like the staples connects on that right now are really doing it. They’re really doing their part to support people like us that don’t have at least like me that don’t have an in house podcast studio. Right. And you know, we’re this right now these studios are only in Boston. And I think he said there’s one in Toronto, but they’re only in Boston, but suddenly I’m saying it looks like a really awesome setup and it isn’t really awesome setup. And it’s cool that this is available to us because it’s very inexpensive. If you wanted to use a studio like this, you don’t need to write you don’t absolutely don’t need to, but it’s fun that you get to and you know, man I love what you said about podcasts be great for networking because that fits right into everything I teach with LinkedIn marketing, right? It’s not LinkedIn is the tool. It’s not LinkedIn that is, you know, bringing in, you know, I use referred to LinkedIn as my money tree. But it’s the tool that helps me get the clients and helps me do the networking. That helps me build my business. And podcasting is a big part of that. And that’s really why I wanted to have Matt on the show, because I want you to understand a little bit about maybe a little bit about my journey. And then also about and you heard some of this because we’ll link in the show notes. We had just come from it and Elsie Escobar on the show couple months ago, and we talked a little bit about it there. But you know that? I don’t know. I don’t know if you remember this, but we first met was couple years ago at the what was then the Middle Atlantic podcast conference. And I was speaking on LinkedIn marketing, and it was a conference in New Jersey and I had one episode of this podcast recorded and had not produced have not published anything yet. And I heard him speak at a podcast conference, right? But I did it because I knew I needed to can do consistent content and I was just tired of blogging. I was just tired of like three ways to blah, blah, blah. And now I still kind of do that with the podcast, but you get I think you get a little bit more of my heart. You get a little More of my personality, right? And that helps people know like, and trust me. And that is where that’s how God has in my business and brings business into my business, right brings money into my business. And I don’t think I realized it at the time. Like, in fact, I know I didn’t realize it at the time, because this year, you were at the Mid Atlantic podcast conference this year as well, right? This year when we were at the conference, and I remember subjectivities, saying, you know, it’s really not always about the fonts for them. It’s about connecting and the network and the people didn’t hear that my first year. How I monetize my podcast is by using it as a as a content tool. So people can get to know me and then people then reach out to me because they want to do business with me. And that’s how I monetize it. Not necessarily because I’ve got billions of downloads and you know, big fat sponsor checks coming in. So tell me a little bit about your experience cuz I know you work. I just like me and my little podcast and you talk to a lot of people. So tell me, how did you how did you get into podcasting? What’s your experience and how people will Getting started with it and how they’re using it to help support their business. Or even you know, obviously, there’s lots of podcasters that don’t do it for business goals, but we’re kind of focusing on, you know, the money generating stuff on this podcast.

Matt Passy 8:12
So my origins of the podcasting are a little bit more simple than that. I used to work in radio. My first job actually at a station in New Jersey, NJ one, two and five. I was working in the newsroom there. It was around the time that the iPhone came out, and they launched the podcast store. And I turned to my boss and I said, you know, we should try launching a podcast. Why not? And he said, as long as it doesn’t cost me anything, I don’t have to do any more work. Go for it. So we launched a podcast there. Then I had another job, half radio, have podcasting. And was doing that for a long time. Mostly news, podcasting. So it was really a different side of the business. At the end of 2014. They cut all of our jobs. And so while I was out there trying to figure out what I was going to do next looking for another job. I kept getting people Reaching out to me who I used to interview for this radio job and said, We missed doing the podcast was a great marketing vehicle for us. Can you help? And I looked around, I was like, Sure, I think all I need is my computer. So I, I literally did this as a side project. I never wanted to be an entrepreneur, I never want to own my own business. I was doing this just to make a little money while I found my next job. And lo and behold, this all happened at the start of 2015. And at the end of 2014, is when cereal came out. And podcasting had its latest Renaissance and this massive surge of interest. And so, lo and behold, fast forward a few years later, I found myself podcasting full time for other people. And so to your other point about the networking, a lot of my first clients, like you said, they didn’t come to me and say I need to get a billion downloads to be successful. A lot of them said, I want to have a podcast out there because I want to put out good content, tell her story. make myself more personable. Make my Soft, more approachable. And that will bring in business. I’m what I do, you know, nine to five during my day job. But believe it or not one of my very first clients actually said, You know what, I’m really not that interested how many people listen, but there are people that I want to talk to. There are people who I want to access in my industry. And if I write them an email and say, Hey, you have an hour to chat, they’re gonna say, No, right? Like, our exact but if you approach them and you say, you want to be on my podcast, it opened up all sorts of new doors for people. And not only did it open the door for people to talk, but in a lot of cases, it open the door for people to meet in person. And when you meet somebody in person, especially if and most people regardless whether you say you’re in sales, we’re all in sales, selling ourselves at selling what we do. But the point is if you get to sit down with someone, and you really get to talk to them and meet them, you can then take that to the next step. You can, you know, take this to whatever it is that you got to do so by interviewing people your podcast by going into the podcast, I think people in, you know, helped a lot of people grow their business. And just in case we are things for the laptop and freeze or anything like that, there we are. But so my experience has been Yes, there are plenty of people who produce content specifically to grow an audience and sell that audience to advertisers. But the majority of the folks that I get to work with are in it because podcasting, like Like you said, LinkedIn is the tool. podcasting is simply the animal that allows people to create content, tell their story, network. It just it creates a ton of opportunity for a lot of people’s like the first part of their sales funnel, right? Yeah. So this is my first part of mine, right? Listen, this podcast and now get into my LinkedIn mastermind or something.

Karen Yankovich 11:49
Exactly. Exactly. And you know, man, I’ve had people like listen, you guys if you’ve listened to this podcast before, you know me, right I’m I have like, I’m from New Jersey. It’s pretty hard to not know that I don’t take you know, I don’t have a lot of I don’t really like to take two years to do things. I like things to happen quickly. I, you know, I’m going to tell it as I as I hear it, or as I feel it or as I think it. And that doesn’t work with everybody. And that’s okay. The people that want to work with me will already know what they’re getting into when they call me because they’ve heard my podcast. So the perfect people are going to reach out to me, because they were and I’ve had people reach out to me that say, you know, I’ve got this West Coast company, and I want your East Coast energy, you know, and I have had people do that. And that’s great. And there’s probably other people that go, oh my gosh, she would drive me crazy. She talks so fast. That’s okay, too, because they’d probably drive me crazy if they were going to take forever to do something right. So, so the perfect people come to me because they already know a little bit about who I am. Because they hear I mean, you guys that are listening to the podcast, we’re actually broadcasting this on LinkedIn and I’ll put a link in the show notes to this broadcast on LinkedIn if you want to go back and watch later my hands. I Italian hands are flying as I’m as I Doing this right? This is who I am. So the podcast allows people to see that more. And you know, I was thinking about something you said to Matt like about how a few years ago, like, right, right around or before when cereal came out when podcasters and even when my podcast came out, podcasts weren’t as well. They were well known, but they weren’t as prevalent as they are now. And I remember at the time, I had a girl that worked for me, she was in college, and she did some, she was amazing. She some social media stuff for me. And she was like, I was like, you know, I’m gonna do this podcast, and we’re gonna do these things. And she’s like, who listens to podcasts? I’m like, people do. And then you know, so I kind of you know, she was all in with it, right? Because I was the boss to do whatever I needed her to do. But then a few years later, I reached out to her like two years later, so maybe like a year ago, I reached out to her and I said, you know, listen, I know you’ve graduated and when you have college student, you lose them when they graduate. Right? I reached out to her and I said, Listen, I know you’ve graduated and you working full time, but are you interested in some side work because I love the work you did for me. And I would love for you to continue some sandwiches. Absolutely and I center. Not only for started this you didn’t know, like, who listens to podcast and we were cracking up about it because now at that point now, everybody was listening to podcasts, you know, like my, you know, my kids are in that age bracket and they’re reaching out to me when you listen to this, do listen to that are there you know, I find myself subscribe to something because they needed another email address to enter a contest and a podcast or something, you know. So, so it really has grown a lot. And because of that, you know, I think what it does Matt is allows people think that everybody’s a writer, right? And but but everybody if you want to have more visibility, especially as an entrepreneur, content creation is important, you got to do something, and has to be something valuable, right? Nobody wants to see your cat videos all the time you need to do something that establishes your authority establishes you as an expert. And podcasting is a great way to do that for people that are just not writers and we’re told for years, you’ve got to have a blog.

Matt Passy 14:48
For people who aren’t going to be comfortable in front of a camera. We’re in front of a camera right now, but you know, one whether you can get access to a studio like this which are great and it is amazing, but it is literally takes so little, to just start recording yourself.

Karen Yankovich 15:05
It does.

Matt Passy 15:06
And you can really tell a good story with just your voice, right? Like, you can write and you can read what you wrote. But people reading what you have written, can’t actually hear your tone. And they don’t hear like the dramatic pauses that you put in. They don’t hear as you get more excited as you talk. They don’t hear if you’re smiling when you speak. It’s like, you can convey a lot of emotion with your voice. Yeah, don’t always get to do when you’re writing. And if you’re not comfortable in front of the camera, well, you can do it in a podcast without having to be on camera. So it is a great way like said it’s an easy, simple, great way to start creating content and make a connection with people.

Karen Yankovich 15:46
I love that. So somebody’s listening to this, Matt and they’re thinking All right, I’m in like how what do you how do you recommend people get started?

Matt Passy 15:52
Honestly, the first thing I tell people to do is to figure out why you want to podcast. The one thing that always drives me crazy is every So often you’ll see in Facebook groups are leaving an evil set of resources. Like, I really want to start a podcast, but I don’t know what I want to do it about. No, like, it’s you don’t have to have a podcast, you don’t need a podcast. The idea is this is the tool. This is the vehicle. The question is, why are you doing a podcast? What is your ultimate goal? If it’s for your business, if it’s for, you know, to grow whatever? The question is, at the end of the day, someone is going to spend 5, 10, 15, 20 minutes, 2 hours listening to you, when they are done listening to you. What do you want that person to do? Do you just want them to laugh? Fine. Do you want them to sign up for your mastermind? Do you want them to reach out and become a client, you want them to read more sign up for email list, you have to have a goal. So first and foremost, figure out why you want to do this second before you spend $1 on any equipment, any studio space, take your phone out, find the stop voice recording app and just record yourself once or twice? Yeah, you might think, Oh, my buddy and I, we love to talk on the phone all the time we make a great podcast and then you actually have to have to do it. Anyway. So if you know, it’s okay to try it for free and see if it works. And then if it does work, okay, go up, get a microphone going for less than $80 and be ready to go and podcast with anybody in the world or do it by yourself, or invest a little bit more money and build out a little studio or start renting studio space. And then commit, yeah, commit, commit to the idea. commitment and consistency. Commit to your listeners. Every single one of them. Don’t just be like, oh, I’ve only got one download. Somebody listened to you.

Karen Yankovich 17:46

Matt Passy 17:47
Somebody took time to listen to your content. Yep. cherish each of those people, respect them, respect their time and be unique. You know, Nobody. Nobody wants to be a new Another so and so podcaster. Right? Why? Why do you think you’re going to be successful? If you’re going to go out there and say, Oh, I’m going to be another Joe Rogan? Right? Nobody wants to listen to another Joe Rogan because Joe Rogan is already out there already is a Joe Rogan be you be unique and provide value. Don’t waste people’s time.

Karen Yankovich 18:21
Yes, yes. And and I love that advice was so good because nobody is you right? You’re the only you out there and and you don’t have to be somebody else you don’t don’t think and I actually say this, I give this advice just about LinkedIn as well. Everybody thinks they need to be this professional person on LinkedIn, be who you are, right? Because there’s somebody that’s going to connect with that someone’s going to connect with that and you have who you are. And you know, Matt, like I can tell you like I really thought I will be like full transparency here. I thought by Episode 110 I’d be getting a whole lot more downloads that I’m getting right now and I get plenty of downloads. I’m not complaining, but I thought I was gonna get more excited this big social media audience and it was Listen, and blah, blah, blah. And then I think I have a phone with, you know, a gazillion hours of podcasts that I really want to listen to. And I haven’t gotten to yet. Because it doesn’t mean that people don’t like the podcast, if they’re not downloading and listening to it every week means they’re busy, right? There’s plenty of podcasts, there’s probably 50 podcasts I wish I could listen to every week. I don’t have 50 hours a week, right? So I have to kind of pick and choose my listeners pick and choose as well. So I’ve kind of gotten over the worrying about worrying about that. But the even think even even really considering that. But the really interesting thing that just happened to me recently was back in November we did I did the first LinkedIn profile challenge that I’ve done a really long time. We just did another one in January. But there’s one in November we had all the stats afterwards. And you know when I do my podcast and not every episode, but you know, maybe once or twice a month, we’ll do a if you want the associated download with this episode, go to Karenyankovich.com slash blah blah, blah download, and occasionally we give some like list building things out that are associated with the topic. I taught on the podcast when I did that lock the LinkedIn profile challenge. And I then went and looked at. And then of course, we sold five, get my shoes linked up program from there. When I looked at the people that bought the program and I would go into my CRM, I use ontraport, I would go into ontraport. And I’d look to see where did this person come from? And I would say, maybe 15 to 20% of the people that bought the program. The only other thing they ever did with me is download something from my podcast. And you know, that’s like people say, how do you monetize your podcast? That’s how you monetize your podcast right? They that’s the only thing that ever they’ve ever done with me is downloads and makes my podcast so so even though we’re not seeing maybe me or I’m not seeing the numbers I thought I was seeing it’s accomplishing what I wanted to accomplish. There’s so many people that you know that talk about my podcast when they meet me and, and it gives me credibility and I want your feedback. I want you to tell me, I loved this episode, and I didn’t love that episode. I didn’t episode one time. Something about, you know, Oprah, or what it was. And I had a few people that reached out and didn’t like Oprah. I didn’t know there were people that didn’t like Oprah. But there are. And I’m like, Alright, so I got some negative feedback about that. At the end of the day, I love Oprah. So if I’m going to talk about loving Oprah, I still will. But all feedback is good feedback to me, because it helps me understand how to create better shows. I’m just going to like, hit this thing again. The computer goes off every now and then. So we were actually and maybe you are still seeing us, but I need to know you. Yeah. So so let’s get back to the whole networking thing that so So Matt, and I met at a middleman, a podcast conference, which is now indie pod con. Right, Andy independent. I’ll link to that as well, because that’s coming up in September of 2020. But I want to talk a little bit about a conference that’s coming up because I’m going to really talk about like, Why don’t use a podcast to let you know what we’re doing. I one of the things I wanted to talk to Matt a little bit about is, is the podcasting community because here’s the other thing that happens when you have a podcast you immediately Join. This I’m telling you is like a family, don’t you think it’s like a podcast family. I’ve been to billions of players. I’ve been to lots of conferences. And there are no conferences like podcast conferences. They’re so warm and welcoming and helpful. Like I left that first conference where I had one episode on my phone that was recorded. And I, I left there with everything I needed to know. I took pages and pages and pages and pages of notes. Because I because everybody was so generous and so helpful. I’m so friendly. So I love podcasts conferences, because it helps me in so many ways. Do you agree with that?

Matt Passy 22:38
Yes, I agree. One. I’ve never been to a conference like a podcast conference. I think there’s a couple of different reasons why that is. But two, I find they are very, very helpful for content creators for several reasons. One, everyone is willing to share what’s worked for that. And while not everyone’s formula is the same or not Like you can’t copy everybody’s formula and expect the same results. But you can learn why they did something, and then apply it to your unique experience, and then turn that into something that will be fruitful for you. So, you know, somebody has a growth hack on their podcast, like I don’t can’t do it quite that way. But now I understand why they did it. You can come up with something else. So yes, they’re great experiences. They’re friendly, too, because I think a lot of us, we podcast alone, yeah. Alone in our offices in our basements and our closet. Right. And so it’s great to get out there. And it’s great to see other people that are doing this. The other reason is that most of us, we’re not in competition. There’s no right, like, just because I listened to your podcast, doesn’t mean I can’t also listen to somebody else’s, right? It’s not like I’ve already haven’t hit five podcasts, right? Like I can listen to whatever I want whenever I want, so we’re not in competition. And so it just creates a very warm friendly, you know, rising tide lifts all boats kind of kind of feeling. Yeah, a podcast By the way, especially. Chris and the crew at pod fest have always done a great job of making it a warm, inclusive. Joe Pardo as well with map con podcast conference. they’ve always done a great job of making them like warm and inclusive.

Karen Yankovich 24:20
yeah, absolutely. So Podfest is coming up March 6th, 7th, and 8th of 2020. And one of the things that, you know, so I, I have really embraced the podcast community and I’ve done a lot of talks at some of these conferences, how to use LinkedIn to monetize your podcast. And again, if you’ve got even one of the things I will say, though, about Podfest, and now it’s called Podfest Multimedia Expo, because one of the things that Chris Krumitzos is really committed to is making it about more than just podcasting. And so there’s a lot of video. There’s a video track, I think, and then there’s some other other kinds of content that don’t have it’s really for content creators, right. Obviously, there’s going to be a ton of stuff about audio and a ton of stuff about podcasting, but there’s a lot of other content Well, so one of the things that so I’m going to be speaking at Podfest, Matt, what are you speaking about at Podfest? I’m speaking to right.

Matt Passy 25:06
Yeah. So there’s a part of what you’re saying is a lot of like specific mini conferences.

Karen Yankovich 25:10

Matt Passy 25:11
So there’s a podcast editors conference. So I’ve ever thought about becoming a podcast producer for others. great experience. It’ll be a wealth of knowledge with amazing group of podcast editors. So I’ll be talking about other ways to build your podcast, production business besides just taking outcomes and other people’s audio. And then I’m doing a talk that I’ve done a couple of times about the 10 biggest mistakes essentially that most podcasts are making.

Karen Yankovich 25:37
Cool, awesome. So one of the other things that I’m going to be doing at Podfest, and Podfest is in Orlando. Again, March 6, seventh and eighth. Chris Krumitzos reached out to me a couple of months ago and said that he really thought that what the podcast community could benefit from was a really deeper dive into LinkedIn. So I’m collaborating with Chris put on an event the day before Podfest and march six I’m doing a full day live event. And I’m calling it a jumpstart to your jumpstart to the conference and what we’re actually going to be doing at this LinkedIn live event. And I would love your feedback on it. So you guys that are live, I’d love to hear you think about this. Or if you’re listening to the podcast, you know, drop me a drop me a, you know, an email or something you know, or wherever you’re listening to this, take a screenshot and put on social media, tell me what you think. We’re going to be doing a full day event the day before Podfest. And the goal of our full day event is to monetize Podfest. So you know, you go to conferences, and like you go there and you got all these plans, you’re gonna meet all these people and you have all these business cards and you get home and three months later, you find the stack of stuff from the conference that haven’t looked at it, you love the conference, right? And you’re like, Oh, my gosh, there’s so much opportunity there. And I like I blew it right? I had fun. But I you know, I really could have made more money, right? Because it’s an investment to go to these cons to any conference, right? So what we’re going to do is we’re going to be spending the day really learning a little bit in the morning about LinkedIn like picture your profile. oppositions you like you’re worthy of somebody’s attention. And then we’re literally going to be looking at the attendee list and the speaker list for Podfest, and we’re gonna be putting a plan in place to say, all right, which of these people do you want to meet? Whose podcast? Do you want to be a guest on? Who do you want to have as a guest on your podcast or whatever your goal is, I met somebody at pod fest last year, Matt, and this is what maybe think of this. She flew in from California to Podfest, and she went there, she doesn’t have a podcast, she came specifically to meet other pod to meet podcast hosts, because she wanted to be guests on podcasts. I thought that was brilliant. That was brilliant. Because you’re meeting all these podcast hosts and I as a podcast host, I very rarely take somebody on my show as a guest that I haven’t already met or talked to. I don’t you know, people pitch me all the time. But I feel like the best shows are people that I’ve personally invited because I, I can get a sense of what kind of vibe we’re going to have and if the show will be valuable. So we’re literally going to put a plan in place on on the six to monetize the monetize podcast, so that you leave there with the interviews you’re hoping to get or with the guests that you’re hoping to be able to interview or maybe it’s clients, maybe you maybe maybe there’s people there that you would love to have as clients right. So we’re going to be, we’re going to be putting a plan in place on the six. And then we are going to meet again on the set on the seventh at dinner time to kind of catch up like I’m going to hold your hand through this the whole weekend. And we’re really excited about it. And the beauty of this is and I’ll put a link in the show notes to this but you can also go to Karen yankovich.com slash pod fest 2020. And you can see the you know, the the page that describes all of this, what happens when you purchase a ticket to my live event, it gives you full access to the pod fest event as well. And honestly, it is only at night it’s not much more money to do the full day event and with the full ticket than if you just came to pod fest and bought your ticket. It’s like an extra like 50 bucks I think at this point, maybe 100 bucks, something like that. So you’re getting you’re practically getting this full day event before pod fest for free with your ticket to pod fest. So check it out. If you have any questions about it, I would love to see you there. I’m it’s the first time we’re doing this. And I’m really excited. I’ve also got some special guests that have decided to join us. Jessica brace is going to be there and she’s going to be offering everybody that comes to this event. She does video marketing. She’s going to be offering everybody free video marketing consultant, she’s going to be supporting us with that. And my friend Nicole is coming and she’s coming from London. And she does branding and business branding and personal branding. And she’s also going to be offering to you Kylie and get this full day event with me learning about LinkedIn and learning how to monetize the conference, and then the whole conference. I’ve got all my friends on I help Oh, I’ll help so I’m really excited about it. And if you are at all interested in coming to Orlando for this conference, you need to be there you need to be there if you’re already have a podcast ticket and you want to come to my live event just messaged me wherever you messaged me DM me, LinkedIn message me, email me, you know, it’s pretty hard not to find me and tell me that you want to come to this and we’ll we’ll make happened, we’ll have to manually do some things to make that happen. But I’m really excited about it, Matt, because I feel like I feel like I, I have a whole process. I’ve done a whole podcast on how do you leverage conferences, but most people don’t. They go to conferences, and they don’t understand that. Just a little prep. Right, you can leave that conference monetizing it in such a massive way.

Matt Passy 30:21
Well, I like the fact that it’s white. So for Podfest, because so often, we either hear about something, and then we don’t put it into practice right away. And so when we actually need it, we’re like, not ready. Our skills aren’t aren’t, you know, adapt or anything like that, right? Or better yet, you go to Podfest, right? And you go to one of these great workshops, you’re like, Oh, that’s a great thing on email marketing, like, I totally need to get in there and start doing it. And then like you said, you go home, you don’t do it right away. You spend 234 days, two weeks. Next thing you know, it’s like how do I do this again? So the fact is, you’re going to look How to leverage a conference. Walk out of this workshop into a conference. So you can put the skills right into practice right there.

Karen Yankovich 31:09

Matt Passy 31:09
And then fresh. It’ll be, you know…

Karen Yankovich 31:12
And I’m going to be there. Like, I just commented, that’s brilliant back knows, once you’re in my world is one of my clients. I’m on it. I’m on it. I’m like, Did you do it? Because you and I know. Exactly. I know so many people there, I can introduce you to some of these people. Right? So, and Matt will be there. All right. So so there’s so many, you know, there’s so many opportunities there. So I’m really excited that you need to be there. Okay? I don’t think Orlando’s that far from you. I mean, I know it’s not the wrong corner, but you should totally be there. So anybody else is interested in this reach out and let me know we do have a limited space. But you know, to be a little wild. I took me a little while, you know, Chris gave me this opportunity. But I wasn’t ready to do it until I had. I had I knew what I was going to do. I didn’t want to just be like, hey, let’s go on LinkedIn, the day before. podcast. I knew I needed to find the exact right, you know agenda for the day and I think I did. I’m pretty excited about it. And again, there’s still people stepping up saying, I’ll help I’ll help I’ll you know, I’ll give your people something. So like somebody just as I was, you know, driving here, I was texting her about something, she’s like, Well, what do you mean I’ll do whatever you want, like I buy people want to meet with you. And she’s like, okay, so they’re offering half hour consoles and you know, free half hour consoles, people coming to this just because they want to be you know, it’s just such an exciting exciting event and that is the mat I also feel like it embraces the spirit of Podfest, you know, and embraces the spirit of just support it the supportive and you know, I know nothing, I just I my podcast, you’re listening to this, it doesn’t cost you anything to listen to this. There’s a lot of things that I offer that are at no cost to you. But you know, if you hire me, you gotta pay me right. I want to make sure that you’re getting massive value from anytime I get you invest in something with me. So I think this case, you’re going to get massive value because you get the full Part three day podcast conference and everything that goes with it for free by buying a ticket to the LinkedIn jumpstart the conference jumpstart the day before so and after that we’ll put the link in the show notes to that. I’m pushing it to me back and I hope we’ve inspired you a little bit to to really understand the power of this medium. My when I say I recorded my first podcast episode and you guys can listen to it to Karen Yankovich show .com/001 I mean listen, it’s not going to sound like this sounds but it doesn’t sound bad. And I will tell you I recorded it on my iPhone with my iPhone headset on my bed at my parents house at the beach. And that was I had caught I had no cards and I had you know I remember what I had but so is it the best sound it is not but honestly if I didn’t tell you that I don’t think you would have known that. So that’s how I got started. I got started with my iPhone and and i would the recorder app on my iPhone and my and my iPhone headset, the one you get when you buy the phone right so you’ve got now I bought you know fancier equipment, I still need to upgrade. And I think one of the things I’m going to be doing a podcast is really doing some research around equipment. Or maybe I should get backed up for the leave here today for some equipment suggestions, but I know I need to do some upgrade to equipment. I think it’s time for me to do that. But you don’t need to get started to do that. And I think it’s such a great. It’s such a great medium for so many people.

Matt Passy 34:21
Yeah. And to your point, by the way, about getting started on the phone, and you know, building up like a couple of things. One, you won’t know what mistakes are making until you start doing it. Yeah, too. If you start out on your phone, and then you realize after three or four episodes like no, I really like this I want to do and then you buy a microphone, those people who have been with you since episode one, and get to experience your growth and progression and evolution, all the improvements. They’re going to be so happy for you and so proud of you like they get to be a part of it. If you think about some of your favorite TV shows, right shows that have been on the air for 10 years, and you go back and you watch the very first episode that That episode, it probably looks like garbage. That’s exactly what you know, wait, they got started, they put something out there they care. And then they built on their momentum and they made improve. So like you said earlier and a lot of podcasts will say this, you’ll hear it if you go to the office, just get started. Just start doing it today start making mistakes and make little improvements every single time. And one you can go back and hear your progression get better, you can go back and use this stuff as blooper reels, and to the people will come with you on a journey and be so happy that you were getting better and better and have been able to invest in more and go to a studio in Boston to record like, people are having fun. People want to enjoy your success with you.

Karen Yankovich 35:48
Yeah, yeah. I mean,

Matt Passy 35:49
You gotta start somewhere.

Karen Yankovich 35:50
And you know one thing that that maybe some people that have was this show before have heard him say, but one thing that I you talked about things you didn’t know to get started and you experience it once thing that I absolutely did not expect to happen. And I only realized this not even that long ago, I get downloads to every single episode of my podcast every single month. That absolutely did not happen with my blog. There are not people every single month reading a blog that I put out for years ago. It’s not happening. But with my podcast, and with the podcast players and the way they work people binge it, I guess, right. And and I never anticipated that. And now I’m going back to those old episodes go and listening to them and saying, Do I need to change some of the calls to action? Like, where do I send people? Is there so some more intentional now about what those are knowing now that people can be listening to this in two years? Right. So that’s a really, really cool unexpected benefit of podcasting for me is that people are having opportunity to really listen to their bingeing on my podcast, you know, they’re calling me at some point saying, How can I hire you? Right? What else can you do? Right? So that’s what that’s there for you but you’ve got to take that first. Stephen get started.

Matt Passy 37:01
I couldn’t have said it better myself.

Karen Yankovich 37:02
All right, Matt, how can people find out more about you?

Matt Passy 37:07
Very easy. thepodcastconsultant.com, or Mathew Passy, on all the social networks.,

Karen Yankovich 37:16
okay, I will link to all of it anyway in the show notes. And for those of you that are listening to the podcast in the show notes will also put the link to the LinkedIn live broadcast. We’re doing this again, we’re coming to you live from the Staples Center staples connects center in Boston, they’re doing their grand opening to these really, if you guys are in the Boston area, you really have to check these locations out. It’s really cool. They’ve got this I wish I could show you. Yeah, maybe I’ll just take a little video a little like video video and upload it somewhere. It’s just a really cool space. And it’s available to all entrepreneurs. And you know, Matt, I mean, again, as an entrepreneur and you guys, like no I hear this stuff. I share it with you. One of the things he was saying was that they have community space like Oh, how much does it cost to rent? That’s was free. I got what? Like it’s free, you can put 15 people in a room and teach LinkedIn marketing and not pay for the room at the staples Connect centers in Boston. Right. So that perked my ears up because always looking for places that I can get other people, right. And I thought I have to pay somebody to do that. It’s a beautiful thing, right?

Matt Passy 38:16
So it’s a nice, really clean. So it’s usually somewhere that everybody recognizes. Yeah, you have a staples in yourself. Of course. It’s usually there’s a parking lot. It’s very easy to get to. Yeah, familiar.

Karen Yankovich 38:29
And yeah, this is not sponsored by staples, by the way.

Matt Passy 38:31
They’re not sponsoring this

Karen Yankovich 38:35
We’re just gushing anyway.

Matt Passy 38:36
They’re just they’re nice. They’re, you know, it’s like a great shared co working space. And again…

Karen Yankovich 38:42
And I’m here because I met Matt at these podcasting conferences, and he posted on a Facebook group. Again, for podcast, you’re saying who’s got a podcast in Boston? I’ve got you know, I’m doing this thing with staples who wants to check it out? And I was like, I’m going to be in Boston that week. Maybe I’ll check it out. And that would have happened if I wasn’t just fun, right? It’s the fun thing to be doing while I’m up here. So thank you so much, Matt for being on the show. And I’ll put all the links to everything we talked about. Hopefully, Matt and I will both get to meet a bunch of you guys that are listening at pod fest on March 2020. If you guys are whoever’s listening to this after that, because you know, I said people listen to this years later, hopefully they’ll be still still be pod fest and your future and we’ll, we’ll see at those as well. So that audio wasn’t too bad, right? It wasn’t so bad. I hope that you enjoyed the conversation as much as I did. And I would love to meet you in person at pod fest at the jumpstart workshop before pod fest. I am not kidding you. When I tell you that if podcasting has been on your radar, you will leave that workshop with every single thing you need to know to get your podcast moving the workshop in the conference, right the workshop we’re going to, oh my gosh, I’m planning so many fun things. We’re going to be leveraging the conference so that you meet the exact right people you want to meet that can absolutely bring your business to a new level. And that’s what we teach on LinkedIn. Right? How to hadn’t been one powerful connection at a time, I’m going to teach you exactly how to do that. So if you invest in coming to pod Fest, you also have the opportunity to make sure that you’re leaving there with exactly what you went there to do if you go to the page, which of course is all over the show notes for this, or you can go to she’s linked up jumpstart calm and get to the page. If you’ve already got your pod fest ticket, you can still come to the jumpstart workshop, just scroll to the bottom of the page and you’ll see a link there that just says I’ve already got my pod fest ticket, I just want to add the workshop as an add on. So you have the opportunity to do that as well. If you have any questions about any of this on the page is also a link to schedule a short call with me so that we can talk and see if this in person opportunity is a good fit for you. Because I get that sometimes it’s not right. And I only want people to invest in this that I think I can absolutely support and absolutely hope so. I hope you check it out. I would love to see you there. I’m really excited about it. And again If you’re listening to this episode after the pod fest conference has already taken place, she’s linked up jumpstart, it’s something we’re looking to do more of moving forward, not sure exactly how we’re going to position it because this one is really specifically designed to leverage this specific conference. So we’re going to kind of see how it goes right at this conference, and then see how we can bring these to more cities and more areas. So I would love for you to come be part of this inaugural one, you know, that the first one is always the best deal to write. So get in on this, she’s linked up jumpstart calm gets you all the details, and gives you a place to schedule a quick call with me if that’s going to be helpful in your decision making. So thank you again to Matt pezzi. For the fun experience of being and hanging out at the Staples Center, the staples Connect center in Boston, Massachusetts. It was a lot of fun. I will absolutely be back there to take advantage of that amazing space. And if you’re in that Boston area, you should check it out if you’re in the Orlando area. Yeah, you know definitely come to pod fest if you want to. If you’re like me and you know a couple hundred dollar plane ticket will get you anywhere come to both. I will see you guys again next week for another episode of the good girls get rich podcast.

109 – Taking Care of Your Brain with Veronique Cardon

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Veronique Cardon on the importance of taking care of your brain.

Veronique Cardon, the creator of the CogniDiet Program, is a holistic nutritionist who teaches others how to rewire their brains, make their brains happy, and help them lose weight naturally. She shares with us how you can take care of your brain for greater productivity.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].


About the Episode:

A lot of people struggle with stress, not getting enough sleep, weight loss, and so many other things. And when people struggle with these things, it effects their productivity.

I had the great joy of interviewing Veronique Cardon and learning what practices will help us take care of our brains and be more productive.

We, as entrepreneurs, live hectic lives, so it’s important we be as productive as possible. But if our brain isn’t taken care of properly, our productivity will decrease. Here’s what Veronique says we should do to have a healthy brain.


Proper nutrition is essential to a healthy brain, and a healthy brain is a happy brain. Without proper nutrition, your brain can’t function at peak performance. In fact, of the most important nutrients you can give your brain is magnesium. So instead of pasta for lunch, how about a salad?


We all know exercise keeps our bodies healthy, but did you know it also helps keep your brain healthy? One benefit of exercise for the brain is the release of endorphins. Endorphins not only make you feel good but also help your brain function better.


Another factor in keeping your brain happy and being more productive is getting enough sleep. Sleep isn’t a waste of time. It’s a free way to relax your mind and recharge your body.

Without enough sleep, your brain won’t function at peak performance, which means you won’t reach maximum efficiency in your work.

Trouble sleeping? Exercise during the day. Exercising helps you spend enough energy during the day so you can sleep at night. Also, limit your screen time at night. The light from your phone can reduce melatonin levels, so instead of scrolling through your social feed while lying in bed, read a book or practice meditation.

As an entrepreneur, you have a lot of stress, and you need to function at maximum efficiency. The first step in achieving maximum efficiency is taking care of your brain.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/109
  • Introducing this episode’s guest, Veronique (3:27)
  • What Veronique says our brains need to be happy (6:31)
  • What type of exercise Veronique recommends (12:17)
  • Exercises for when time is limited (14:49)
  • Why sleep is important for your brain (16:19)
  • How Karen prevents her phone from keeping her awake (20:59)
  • Veronique’s rule on keeping her phone and computer out of the bedroom (22:10)
  • The hectic life of an entrepreneur (23:47)
  • Tips on slowing down to meditate (25:46)
  • How Veronique helps build healthy habits into people’s lives (28:37)
  • How to find out more about Veronique (37:05)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 109

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hi, I’m Karen Yankovich, the host of the good girls get rich podcast and we’re Episode 109. And this podcast is brought to you by uplevel Media where we teach simple relationship and heart based LinkedIn marketing. We do that in all kinds of ways from programs to masterminds to private client work to, to membership programs, we’ve got all kinds of exciting things happening around here. And you can check all that out at Karen Yankovich calm. So what we teach here is digital marketing with the human touch, and we want you to actually build relationships with people people that you know you just can’t wait to get on the phone with Artists guest Veronika is somebody that I’ve actually met in person built relationships with, you know, with the human touch, we have met at local networking events. And she’s got such an interesting story that I really wanted to share that with you today. So I hope you love it. We’re going to introduce Veronika in a minute. But you know that you know if you’ve listened before or you love this episode, I love to hear from you. And I love I want to hear exactly what you loved about this episode because that helps us help you even more. So go on over to wherever whatever the podcast catcher that you’re listening to this on Apple podcasts, whatever, leave us a review. That helps us in so many ways, but one of the ways that helps us especially if you tell us specific to this episode, what you loved. It helps us do more of this kind of thing. Right? And it also of course helps us get more visibility. We love sharing your reviews on podcast. And of course I’d love for you to also share this episode on social media. So If you stop what you’re doing right now, take a quick screenshot of what you’re, you’re listening to this now, and tag me in it. I’m at Karen Yankovich, put it in your stories or put it in your social media. And I’ll be sure to share your post with my audience. And that’s how we all get more visibility, right. We’ve got show notes, there’s a link for all the things we talked about on the show today. But there’s also a link for speakpipe, where you can leave us an audio review. And I would love that it’s really, really easy to do, you can tell us what you love about this particular episode. And if you want, you can, you know, tell us about maybe future guests you think we should have or topics you want me to talk about? This is like, you can just kind of like leaving us a voicemail message, right? So take advantage of that, because that helps us help you as well. So again, I mentioned that I met ronique in person marketing events. And you know that technique right there, like leveraging using LinkedIn to leverage your in person and offline marketing is really the best way at the fastest way I think to grow the profits in your business. And what I love about roenick story is that not only does she teach us how we can be better people, human beings, business owners, but also a little bit of her journey and how she got to where she was, which was an opening of his corporate stuff to where she is now where she’s got a best selling book that that helps, you know, tons and tons of people. So I think you’re going to love roenick as much as I do, and here we go. I am so excited to be here today with Veronique Cardon. We have met in person a few times we live near each other and network in some of the same circles and I have loved the work she’s been doing for a while so I was excited to be able to invite her and that she accepted the opportunity to have this conversation here for all of you that are listening, not just Veronique and I talking about it in the corner of some networking meeting. So Veronika is a she had a wonderful career in Europe and pharmaceuticals. She was General Manager in her 30s and traveled the world for many years. She was awarded young businesswoman of the Year by the Financial Times in 1994. moved to the US in 1995, and worked for different pharmaceutical companies and biotech companies in commercial leadership in roles of growing importance, she won many leadership and advertising awards in her career. And I could talk about this forever. But what I what we bring her on now for is that Veronique has written a few books, and now supports primarily women, I think, but I’ll let her tell you that with the how weight loss and stress and your brain all impact your your level of success and in your life and in your business. So I’m sure that I botched that Veronique but I’m going to let you jump in and tell everyone a little bit about yourself.

Veronique Cardon 4:47
You know what, thank you for this wonderful introduction, Karen. In fact, yes, at one point, I was very happy with my career in corporate America, but I decided I wanted to help people. You know, just change and become healthier. So I became a nutritionist, and I developed the CogniDiet, which is a way to help you lose weight by changing your behaviors focusing on yourself, because if you don’t change, you’re going to lose the weight. But the minute the date is over, you’re going to go back to your old habits, but also, I guess it’s based on my education, but I’m kind of a nerd. And I’m a very interested in the brain. And in fact, it’s by studying neuroscience that I came up with the cognitive diet because you know, weight loss, our brain, this is where you make all your decisions. And as a corporate person, I did very well but I had my share burden of stress. And at one point, I also you know, collapse frankly speaking in 2006. So taking care of your brain is crucial for success. For a happy life, and I, you know, in my practice, I see so many business women and men, more women than men who are really on the verge of collapse, because they’re multitasking, they have ambition, they have those amazing careers, but they really don’t take the time to take care of themselves. So I, you know, I developed a process that or something that is very dear to me that what does our brain need to be happy, and we always look at our muscle, you know, if we go exercise too many times and we go too hard, or muscle, our legs or arms are going to be sore, right? We never think about our poor brain. Our brain is a muscle but it also needs a mental break. And so if we don’t get your brain wants to have Pleasure, the brain wants to be happy. It’s really true. And we need to give our brain this happiness through, you know, love, an exercise and being nature, meditation, relaxation, whatever. But we all like running and running and running like from eight in the morning to 10 at night non stop, and we don’t even sleep enough most of the time. That is like a couple of things that I feel like your brain really needs. So that is highly performing and you can be the best leader, the best businessperson. The best person in general, is it’s your brain needs of course, oxygen, and good fats and minerals and so forth. But you need sleep. It needs relaxation, it needs exercise, and it needs self love. So they are, I’m going to cut it short because it could be a whole new Nutrition lecture. Okay? You’re like four, there are four nutrients that are crucial for your brain health. And if you have to remember one thing from this interview is you need magnesium. You need probiotics, because you know there’s a superhighway between your gut and your brain and recent research shows that you know, lack of probiotics or an unhealthy gut can trigger you know, mental issues such as depression, anxiety and so forth. It also completely lowers your immune system. The third one is the wonderful B vitamins, all of them a complete supplement vitamin B six and vitamin D 12 are very important. And the last one is omega sorry that you can find you know, in fatty fish, but also implants like chia seeds, flax seeds, and some plants like personally. So remember this magnesium, probiotics, your vitamin D complex, and omega three.

Karen Yankovich 9:15
That is interesting. That is interesting. And the reason that to me it’s interesting is I was at a conference just last week, and you know how when you’re at a conference, you get a bag swag bag full of stuff. And I somehow ended up with two swag bags. And it was this little pocket of magnesium things like magnesium salts to put in your bath magnesium oil to put somewhere else some some kind of spray and then some kind of like a it looked like a lip balm kind of thing like so something that you could some kind of a bomb, and I was looking at it, and I kept it because I’m like I need to find out why. Why this person thinks magnesium is so important. And now here you are telling me that magnesium is so important. So interesting, really interesting.

Veronique Cardon 10:01
Yes, make magnesium has an impact on the health of your, of your synapses. So the web not to get too scientific but it’s it’s acting as a gatekeeper for an MDA receptors which are found in your nerve cells. And it’s important for brain development memory and learning. Interesting Oh, and omega three is very important because it’s it’s promoting nervous tissue grows and function. And the vitamin D as I was saying is the happy environment it makes you It makes you happy in the creation of serotonin dopamine in and so forth. So yes, this is this is nutrition but the second one that is very important is exercise. It’s not only because Going to help you get rid of the extra stress which it does. But you know what? It’s going to improve your sleep a lot of people tell me I don’t sleep enough I don’t sleep well. Well, it’s because you’re not really tired because you haven’t moved enough during the day you did not have enough physical activity. And the you know, it’s gonna improve your sleep. It’s it’s releasing endorphins and serotonin. And it’s, you know, even walking, walking for for one hour a day is going to affect your ability to focus. So I always say sometime to my clients, you know, I’d rather you stop paying me for nutrition and hire a trainer or take your body seriously. And build muscle and move. And and really, you know, each time you move and you exercise, you’re promoting an accelerated block. flow. So you’re bringing extra nutrients and extra oxygen to all your cells in your body. And you promote the growth of micro capillaries, micro capillaries, including in your brain. So, I’m always saying the more you exercise, the more effective you will be. And I know some people know that, but you have to have the discipline to do it every day.

Karen Yankovich 12:26
So do you have a particular type? I mean, do you? Does it matter if it’s cardio or weight training or yoga? Or was it just a matter of getting your heart rate up like Tell me a little bit about what types of exercise you think contributes best?

Veronique Cardon 12:40
Well, so. So especially for women, doing strength training, or weight lifting is very important because you need to keep your muscle mass and I have so many women I see who are like I call them the skinny fat because they have an amazing weight but when they get on my special Body Composition scale, they realize that they have a 45% body fat, which officially like into very, very extreme, I don’t want to use the certain word but very high. And it’s because even when you do cardio, you are going to lose your glucose and then you’re going to be burning fat. But you’re not going to be a muscle. In fact, if you do too much cardio and not enough strength training, you can even start to burn your muscle. Well, okay, yes. Whereas, okay, so cardio is very good at burning your fat especially your belly fat and of course at accelerating your heart, your heart rate so it’s all micro capillaries and you feel great after re because swelling you eliminate toxic strength training is going to help you you can do this with yoga or plotters, but it’s going to help you build your muscle mass and your muscle mass is burning three to four times more calories than your body. mass. So the more muscle mass you have, which is an advantage for men, in fact, the more the more effective you are at Burning extra calories. So I hate to say you can eat more when you have more muscle mass, but it’s true. Because you are a burning machine. And you know, we women as we age, you know, and men, you want to be independent, as long as you can in your life. You want to be able to continue to walk, play tennis, play golf, whatever, stand straight, avoid osteoporosis, I mean, so many benefits. So your muscle mass, especially in your back is going to help it’s going to hold you and keep you helps you being independent. And, you know, very often people tell me, well, I don’t have the time or so but you know what, there are a couple of words they hacks that you can you can do and you know, like for instance, you know, you can sit on Those balls, you know, like those? Yeah. Right, yeah, that that’s going to help you burn an extra two or 300 calories a day because also you have to, you have to work with your back, you have to walking desks, or the standing desks. And then you know, I do this all the time, every two hours, you should take like a two minute to five, five minute break. Please take the time and that’s going to give a little mental break to your brain. And it’s going to help you move and shake all this blood in your body. So they always to to move me I always said to some companies, you should have like a walking path in Europe. Like, you know, like,

Karen Yankovich 15:47

Veronique Cardon 15:48
is that, yes, five minutes walking fast. And even with some scenery and some plans. I God knows why. But you can become very creative. In fact, at Google You know, they have all those ways.

Karen Yankovich 16:02
Yeah. I was just at a Google office a couple weeks ago and it was so fun to see all the fun things they had there.

Veronique Cardon 16:11
Yeah, yes. So um, so exercise was my second thing and then the third thing is sleep. And I’m a I’m very disciplined with my sleep too Even to the point that my family says, Oh my God, you’re so boring. Because…

Karen Yankovich 16:31
Veronika you and me both you and me both I am very disciplined I thank goodness I sleep well and I began I am as well very disciplined because I know what my days are like when I don’t have a good night’s sleep. Me too.

Veronique Cardon 16:44
I know. Yes.

Karen Yankovich 16:46
Yeah. So I’m pretty I’m like okay, I mean, obviously there are times I’ll, I’ll stay out later or whatever, but I am really very disciplined about it.

Veronique Cardon 16:55
Well, sleep is a free Yeah. is a free way. Of being super effective in your life because and you know, when people say, well sleep is for, you know, sleep is a waste of time. No, no, no, because I mean some studies that just showed that was just published, that when you sleep, the some protein, the briefs are being expelled in the fluids in your brain. And the thing is a correlation between the accumulation of those 14 degrees and the onset of Alzheimer’s disease. So, to claim in fact, when I vision sweep as the garage is open, and all the mechanics are coming in your brain to repair all your synapses, and, and your your neurons, this is during the night, that all all the elements of your brain are taking a break and are being repaired. And if you shortchange your brain of sleep, it’s not being repeated. And if you don’t sleep, it’s also during sleep that your short term memory is getting transformed into long term memory. So if you want to have a good memory when you get old, please sleep.

Karen Yankovich 18:15
I didn’t know those things that’s interesting

Veronique Cardon 18:18
yet and the D, your, your European studies show that your emotional state, you know, your your ability to be resilient and to to really be very good and have strong executive functions, logical thinking and being being focused laser focused. It’s also being mended during the night. Okay, the role of dreams By the way, still not fully understood, but you know, sleep deprivation for 35 hours he did some studies with the Marine Corp is going to lead you to hallucination and erratic behaviors. So sorry, five hours Is not that long. I mean, come to think about it. Yeah. Oh, right. So I need to an end. It’s the discipline that matters. You need like seven to eight hours of sleep a night. If you sleep five hours and six hours, two or three days in a row, and then you sleep 12 hours. This is a good thing, but it’s not gonna be enough. It is the sleeping on a regular basis like you and me. Like whatever from nine to six or something.

Karen Yankovich 19:31
Yeah. Yeah, that’s exactly what that’s exactly why schedule. Yeah.

Veronique Cardon 19:36
And when you when you don’t have a good night’s sleep, your crappy in the morning, you’re not going to make the right the best decision. The brain is slow. And also your cortisol, the stress hormone is going to be more elevated. And to come back to weight. You may notice that after a bad night’s sleep, you’re going to be you’re not going to be So good at also making decisions and you’re going to have a tendency to go for carbohydrates is because an elevated cortisol is also going to mess with your glucose level. So the, you know, staying sleeping sleeping is absolutely crucial and, and the discipline you need is also to prepare for sleep. And to I mean, it’s recommended to stop being on your computer or in front of the screen, even watching a nice TV show that the screen light is going to mess with your melatonin and Melatonin is the hormone that’s going to tell you to go to sleep makes you tired. Well, if you spend too much time on the screen, it’s going to delay so you add or influence the release of that hormone so you’re not going to feel or you’re not gonna fall asleep us as quickly as you should.

Karen Yankovich 20:58
So you know what I did to trick myself A little bit with that just recently I did this or only I on my phone which is really what I’m on more than anything I mean sometimes I’m sitting at my desk still at seven eight o’clock at night but usually I’m not but I have my phone is always in my hand I changed it so that the night setting starts at seven. So if I pick up my phone and I see that the it’s almost like like like a bar I can see it right and I’ll see it look different and that will remind me that I should not be on my phone as much now right like so. I just recently changed it to that and I made it at seven o’clock because I do shoot same assume similar I like to go to bed at night I love even getting up at five you know so but between five and six is usually when I wake up and and I go to bed at nine as a result of that so at seven so for the two hours right? presume Annette normal basis before I go to bed My phone is in night mode already. So that way when I pick it up and look at it, I’m not as tempted to keep it in my hand and maybe play a game or see what’s happening on Facebook. or whatever. And

Veronique Cardon 22:02
yeah, that’s, that’s very that’s a, that’s a very good tip. I never thought about this. What I do is, and it’s tough for me to do it because I’m kind of a person who never stops working. But I have a rule that my computer and my phone cannot be in my bedroom.

Karen Yankovich 22:24
And I’m not there yet. I’m not there yet.

Veronique Cardon 22:28
Yes. So and and that works. Yeah, that works. Because that just the sheer fact that those objects tools are in your bedroom is impacting you.

Karen Yankovich 22:44
Absolutely. Yeah. So so these are these three things are things that so many of the people that listen to the show are entrepreneurs or they’re very hard working women professionals, and we’re doing so much, right. We’re raising our families. We’re cleaning our houses Were volunteering and you know, working and doing a million things. And it’s Push, push, push. And what I love about what you teach is that, you know, incorporating some of these other things might, you know, you’re saying incorporating some of these other things will, will make those make it make us more effective at all of the other things that we’re doing and what I found in my own life, and I am so far from being perfect with this. I’m still I’m still trying to incorporate little things at a time. But the more I incorporate the things you’re talking about, in small ways, the more productive I am and the less I have to work. You know.

Veronique Cardon 23:46
I in fact, I can tell you that I, we intrapreneur have a very hectic life. I mean, I’m not saying corporate doesn’t have an active life, but as an entrepreneur I have because I be sorry, five years in corporate so I have enough years as an entrepreneur that I can show the field of dance, we have to jump from one thing to another all the time, and we have to have this flexibility that things happen. And origin agenda can really change often. So for instance, I found a way to not be bogged down that all I need to access a professor or I go, I’m very religious about discipline about the gym, but sometimes I learned to compromise. Okay, I have to cancel this session with my trainer. But I’m going to find a way to do 20 minutes of high intensity interval training on the treadmill. So I went from one hour to 20 minutes, or okay I have been working a lot. I don’t have the time to go to the So what I do is I go walk outside for 15 minutes. So I call them the the mental, the mental brain hacks. You can always find a way to take 510 15 minutes to take a brain and mental brain a mental break for your brain. Oh my God, that’s a complicated word. And when you come back, Karen, you’re refreshed. It’s like, Okay, my brain though, is happy. And I have noticed that when I adopt this kind of behavior with the good sleep and so forth, I can work almost two more hours per day. I am more productive. Two hours more.

Karen Yankovich 25:43
Wow. Wow. So you know, I’ve recently not recently but I have been really good for the past at least year if not a couple years, about morning mindfulness and really kind of being intentional about how I spend my morning and I I’ve been really good really intentional about it. minimum of a 15 minute meditation every morning. And I know I 100% know that it impacts what I do. And my intention for the last couple months has been to incorporate a second one in the middle of the day. I am not doing it. And I even put it on my calendar. Because I know that it makes a difference, right? I even put it on my calendar, like in the middle of the day, I’ll block out a half hour, you know, for like a second meditation in the day. And I’m not I’m you know, you’re right about the discipline, the discipline, and I’m determined. I’m trying not to be I’m trying to push this. I’m trying to incorporate it rather than to kind of force it. But I was just going first morning, why am I having so much trouble putting this incorporating the second one into my day?

Veronique Cardon 26:47
Okay, well, first of all is because your brain is super active and being busy doing things. So when I am a meditator, I’m a very disciplined meditator. So I can tell You’re done when the brain is overactive, it’s even it’s very difficult to get into the meditative state. Okay, so there is a certain resistance of the brain to slow down. Okay? So and I’ve been in your situation so what you do is if you can you go for a walk, okay? preferably outside, okay where you see nature. And even when I was working in New York, sometime I was doing it. I was going outside and just to have the fresh air if you can see that New York areas really fresh air, but you see the point and what you do for 510 15 minutes, you you just let your mind wander on admiring a building or a flower or even looking at people. You just let your mind go on to an observation of your surrounding This is a kind of meditation and school walking meditation. And that’s going to give you what you need without you having distressed I think, Okay, I have people meditate now.

Karen Yankovich 28:11
I like that. I like that. I that’s a great idea, even if I what I’m hearing in that too is maybe what I will do. Because I like the opportunity. I maybe I’ll go for a walk First I’ll take the dog for a walk first, because then it gives me like an ease in period, right to a 15 minute quiet meditation. Right? Because I, you know, so that’s interesting. Maybe I’ll try that today. I think you know, so you created a, you’ve written a book about this, you’ve got a whole program about this. Tell me how you help people, you know, build these these habits into their lives and the kinds of results the people that you’re supporting are getting.

Veronique Cardon 28:53
Well, today for the interview, you know, as we prepared, we decided that we would focus on something That would be very useful for the entrepreneur for the corporate person who needs to be feeling like I’m using my brain. And I’m, I have a very well oiled and well cherished brain. But it’s because I told you I’m, I’m very interested in the brain. I’m still studying the brain a lot. But my core business is the cognate diet, which is a weight loss program. That’s where most of my business is. And the books I’ve written are about this but I incorporate stress management as a tool that you have to tackle if you want to lose weight because if you are constantly stressed, and constantly in a fight or flight mode, it’s like you are a fighting a, you know, a wild animal nonsense. But you’re not using, you’re not using your legs, you’re not using your arms, you’re just stuck in a meeting and you boiling with anger, or you’re frustrated or whatever, right or you’re stuck at the red light. We’re in traffic. So this elevates your cortisol and cortisol, in fact, depletes your serotonin. So it stress makes you unhappy, and also makes you fat. So that element is, is in is in my book that if I have clients who say they’re unique, and there are business women very often, I’m doing everything right, I’m exercising and this and that, and I still cannot lose the weight. Well, those women are so stressed that, you know, sometimes they’re not even into the meeting with me, because they already think about the next, the next appointment or what they have to do in their lives. So

Karen Yankovich 30:58
that’s giving me goosebumps That’s giving me goosebumps I thinking I’m totally my body is like totally relating to that. Yeah. saying listen to this woman.

Veronique Cardon 31:07
Well, hmm. And so, so, you know, and and the dangerous stress is not the stress you’re going to have what, God forbid, because you have you’re in an accident or something terrible happened in your family, you know something major, that’s going to create stress. But we are living with this never ending stress. You know, it’s like warning there all the time. And practically speaking, we kind of get accustomed to it and we don’t deal with it. But this is very image stress is is at the root of 90% of diseases, cardiovascular diseases, cancer onset and so forth. So you have to take your stress seriously, and I always ask my clients monitor your stress level during the day. From zero to five, five is extreme it can happen during the day is zero is you are in Nirvana and see how you are silly during the day. And if you are in stage four or five, for too long, you know, you want to end up being disconnected from people and you will end up with a crash. So, and, and and be aware, be aware of the difference between a zero and a two because that too, needs to be addressed as well. To go back to what I’m doing, I am that’s what I was talking about, you know, all those elements that are important for brain happiness and balance in your life. Yes, I’m doing workshops about this in the corporate world. And you know, my stories that I did not listen to my stress level in 2006, and I got myself in level five are so long that I finally crash and my doctor told me, You broke your brain. And I hate you My gosh, yes, I hate you said you can break a leg, you broke rubber, and I had to heal my brain. And what saved me is running, which is a form of meditation and exercise. And, and, and meditation and of course treatment but meditation, you know, really is, is crucial and I wish more companies would organize like we do this one Asia, you know meditative meditation breaks, because that when you are in the meditative state, which is kind of similar to, to dreaming, or to certain forms of dreaming, you know, you have those when we call the alpha waves. Your brain gets two alpha waves and they promote calm relaxation, your brain gets a rest and it’s It’s it doesn’t have to be with meditation, but you know gentle yoga or when we call forest bad thing that they do in Japan right they call it forest bad thing when a forest and you are so one with nature, you are so grounded, that you you get into this alpha wave situation. So I mean, yes, please, please, please, all the people who are hearing us today, take care of your stress and sleep well and eat the right food because the food is going to give the right nutrients to your brain and take good care of yourself. You know, you said Karen, something that I applaud you for you said, I put exercise on my calendar.

Karen Yankovich 34:48
Well, I put I put meditation on my calendar exercises next.

Veronique Cardon 34:54
If you put it in your calendar, it means that you are serious about it. Yes, tension has Right. Yeah. Otherwise it’s like it’s always going away for another priority. So yeah, I am I do those workshops, and is called power ness, your brain and I use the NES for nutrition, exercise, sleep, stress reduction, and then of course self love. You have to love yourself. You have to love yourself to say I am worth taking the time to take care of myself. I deserve it. I need it. And I really deserve to take the time even if you are a multitasker and entrepreneur, a mother a father, you know a juggling a person juggling so many balls. But yeah, and there is one exercise that you can do. You take take your calendar, and for the past two days or whatever number of days You want take your 24 hours a day and split them into the activities you have been performing. And then and by the way surfing Facebook or Instagram is not what I call me time.

Karen Yankovich 36:17
I agree, but it but it is mine it is the I honestly that’s the time that I think that we have to be paying attention to the time that the time that’s getting sucked up in these mindless, you know activities.

Veronique Cardon 36:31
Yes. And and for me I am I’m, I’m a victim of this, but for you for you and me. It’s very important. We have to have a social presence, we have to communicate we have to promote ourselves and so forth. So this is my By the way, my decision for 2020 is to be more disciplined and disciplined about my social media time in You’ve been when it comes to work. Yeah.

Karen Yankovich 37:04
So tell me how people can find out more about you. We’ll put links in the show notes to your book and to your website. But tell me a little bit about how people can start to incorporate some of the tips that you have and you know, learn learn more from you.

Veronique Cardon 37:18
Okay. So the first thing is that if you if you interested to lose weight, and in a way that you look at yourself, and you take care of yourself holistically, it’s called The CogniDiet, and I did a clinical trials been published, it’s been, I mean, serious is The CogniDiet, and go on my website and I have all the social pages you can imagine. And I give a lot of tips not only for weight loss, but for for stress relief. And if you’re interested to have me as a speaker or organize a very oiled workshop on power and power And your brain or you just can email me at [email protected] My information is going to be all there, right?

Karen Yankovich 38:12
We’ll definitely share everything per week. Thank you so much. I definitely have to pay more attention to the work that you do. I you know, I enjoyed it a little bit from more from the outside. I think I need to be a little bit more on the inside of it. So because I definitely I mean, I know that I could benefit more by following some of the techniques that you that you teach, because I’ve experienced it right. I’ve experienced it I know how much better My life is just by being really consistent with morning meditations. And you know, we talked a little bit about the mindless like social media type thing. That’s the kind of thing I say to myself. I think, why is it you can sit here with your phone and lose an hour on watching Instagram stories of people you don’t even know Yeah, when it when it comes to sitting down and doing 15 minutes of meditation you think you are better than that? Do you know like, Why? You know so. So it is really about training your brain and I love that you’re helping us with that because I want in this deck and this new decade, I want all of us women to have more abundance in our life and that sometimes that means time, right? Like, like having more imagine how amazing it would feel to have more space in your day and not have this crazy packed calendar. Because you took the time to do that. And listen, I I joke to people and I probably joked about it on this podcast. Like sometimes I need the universe to knock me over the head with a bat to remind me of these things, you know, like, be you know, because I know it but then like, you know, I mean, I’ll give you an example. There was one time I was in the middle of this big project and I was really pushing, pushing, pushing. It was a couple years ago for sales and I sat on the I said I have to get out of here. So I went to the beach for a couple of hours and while I was sitting on the beach for the couple of hours, like forcing came in. And I like that the universe hitting you over the head with a bat saying, just stop. Just stop and let everything that you’ve put in place start to happen, right? And enjoy the fruits of, of building more space into your life. And, you know, so I, I’m a big fan of that message. I’m so grateful that you came on the show to share your perspective and your techniques. Because I think we need to know where to get started with this. So everybody get Veronica’s book. And I think you’ll you’ll love it and you know, everybody, everybody that I think you’ll I think just incorporating the habits and I know some people that have taken your programs, and they’re they’re huge fans because they’re saying that the habits, the little habits that she’s doing is life changing. So yeah,

Veronique Cardon 40:52
And one last quote one last time. Don’t try to Don’t try to change everything at once you Like, if you’ve never been on a mountain, you say I want to climb the Everest just take small steps because that’s the best way to succeed that one step at a time. One new habit at a time. You know, if you saw me, I’m going to add 15 minutes of relaxation in my day, this is a start, and then you succeed at doing it and then you go to the next one.

Karen Yankovich 41:24
Yeah, perfect. Okay, let me I will put everything in the show notes. Thank you so much for being here with us today. And I look forward to more ways that we can collaborate moving forward into this new decade. Thanks so much again, Veronique.

Veronique Cardon 41:38
Thank you Karen.

Karen Yankovich 41:40
So I hope that you loved Veronique. I think she’s such an amazing woman. She’s got such an amazing journey. And you know, I I love the neuroscience aspect of what she does because as much as I love the marketing piece of this and really truly the conversation piece and the relationship piece. It’s so cool when it Actually a science based right that to me, really, I don’t know, it makes it it’s for me it makes it dive in, it makes me dive in a little bit deeper. We actually had Shantae Taylor on a few videos a year ago, maybe we need to have Shantae back. But we’ve had her on also talking about. She’s a neuroscientist, so just neuroscience and the brain. And honestly, any little tweaks we can do to help us have more productivity helps us actually have a better life. Right? So that’s one of the things I love about the story that veroni talked about isn’t the healthier we are and the better we can create a healthy place to live our life from right a healthy vehicle to live our life from, the more enjoyment we can get out of our life. And it’s all about joy, right? So I’m just I just really thoroughly enjoy her. So hopefully you know that by now that I’m here to support you in your journey as well. I would love to invite you to join us in our free Facebook group. You can the links in the show notes below or you can go to Karen Yankovich dot com slash Facebook group. That’s where we have all the best LinkedIn tips and tricks and I do LinkedIn video training videos there that I don’t share or do anywhere else. So you’ve got to join that Facebook group if you want to get the behind the scenes, LinkedIn training tips and training that are public. It’s a completely free group. But it’s the only place you can get these trainings. We don’t share them anywhere else. So come join us at Karen yankovich.com slash Facebook group. We’d love to have you there. And I will see you back here again next week for another episode of the good girls get rich podcast.

108 – Learning to Embrace Yourself

Advancing in your career starts with embracing how good you are. Don’t be scared to show the world who you really are.

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses embracing how good you are and the challenges that come with that.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].


About the Episode:

The doors to the She’s LinkedUp program were recently opened where new participants signed up for the course. The course is designed to help people achieve their business goals through the help of LinkedIn marketing.

One of the biggest challenges course participants face is embracing how good they are.

Embrace How Good You Are

Who do you view yourself as? Do you view yourself as an expert or someone who doesn’t measure up?

No matter how you view yourself, you’re an expert in your field, and you have to believe that! If that makes you queasy, you’re not alone. But changing your mindset and viewing yourself as the expert you truly are is the catalyst that will help you achieve your business goals.

It’ll be hard at first, but I believe in you, and I’m here to support you.

Don’t Be Concerned What Business Peers Think

A common excuse I hear from people who are nervous to embrace their true awesomeness is being concerned what others will think about them.

But what does it matter? When someone doesn’t like you for embracing yourself, they were never going to do business with you in the first place. When you show everyone how good you are, though, everyone else will also see and want to do business with you.

It shouldn’t be your concern which business peers won’t like you. But it should concern you that everyone else isn’t getting to see what you really have to offer.

Don’t Be Concerned What People In Your Personal Life Will Think

Sometimes the hardest part in letting yourself shine is worrying what the people in your personal will think. But again, what does it matter?

Your family and friends see you for who you are and love you for that. By embracing yourself, you’re not changing who you are. You’re simply grabbing ahold of your greatness and showing the world what you bring to the table.

Embracing yourself makes you get out of your comfort zone, but once you’re out of that zone, you’ll see a world full of more opportunities. 

Need help embracing your greatness? Join me for my next FREE LinkedIn Profile Challenge! Sign up now at linkedinprofilechallenge.com.

Episode Spotlights:

  • Where to find everything for this week’s episode: com/108
  • Info about the She’s LinkedUp program (4:02)
  • A testament to the power of the She’s LInkedUp program (10:11)
  • View yourself as the expert you are. (13:33)
  • Don’t worry what people in your business life will think about you. (16:42)
  • Don’t worry what people in your personal life will think about you. (22:07)
  • Episode recap (26:25)
  • How to join the free Facebook group (29:11)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 108

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks. Hey there.

Karen Yankovich 0:22
I’m your host, Karen Yankovich. And this is Episode 108 of the good girls get rich podcast. And this podcast is brought to you by uplevel Media, where we teach simple relationship and heart based LinkedIn marketing. Because we want you on the phone that actual phone where you talk to people you’re that phone you have, you know, you can actually talk to people on it right? Well, that’s what we teach you how to do over here at uplevel media with our she’s linked up programs. We want you on the phone consistently with people that can change your business and your life forever clients, partners, sponsors, whatever, whatever is valuable to you. People that can hire you for new jobs, right people who use Can’t wait to have the opportunity to get on the phone with basically what we teach is digital marketing with the human touch. And because of that I love when I get to meet you in person. So I do I’ve got a commitment to do a lot more live events in 2020. So if you’re going over to my calendar, Karen yankovich.com slash events you can see what I’ve got coming up in the next few months and hopefully we can meet up at one of these events right? It would be so fun to meet you in person and take a selfie all the good stuff right so if you’ve listened before or if you love what you hear today, you know, we love your ratings and reviews, it helps us It helps us get more visibility on the podcast, which helps us continue to run the podcast right? But also it helps me understand the kinds of things you’d like to hear about not only can you leave me a rating and review on the wherever you’re listening to this apple podcasts, whatever, but we also have a link on in the show notes for this episode two speakpipe or you can go to Karen Yankovich comm slash speakpipe and you can leave us an audio review And then that audio review, not only can you leave us an audio review, but it’s like leaving us a voice message, you can just tell us, maybe you have a guest you think we should have on the show, or maybe you have a topic you’d love for me to cover. I’d love to hear that from you. So all of that is in the show notes for this episode, Karen Yankovich comm slash 108. And of course, we love when you share these on social media, take a quick screenshot, share it on social media tag me I’m at Karen Yankovich, that allows me to see it because if I see that you’re sharing this, I can then share it with my audience. And that’s how we lift each other up. Right, I can get you more visibility in return for you giving me more visibility. And that collaborative spirit is really the spirit. I’m moving into more in 2020. Lots of things going on with that I’ve actually started doing a weekly LinkedIn video LinkedIn TV series on Wednesdays at 1230. Eastern where I’m going to be interviewing people that support other women in business on LinkedIn. And what I’m calling it is like the anti affiliate movement. So if you want to know more about that tune in on Wednesdays to my LinkedIn profile at 1230. And you can catch one of those shows, and I’ll tell you a little bit more about that. But I really think that we spend, we entrepreneurs spend a whole lot of time in our heads of all the tech stuff we think we’re supposed to do, and not enough time just lifting each other up. Right, if I if you share my episode with more people, that helps me right. And I in turn, I’m happy to help you by getting you more visibility in front of my audience. And those little things are how we’re going to grow our businesses and change make the change in the world that we want to make. So I’m all about that this year. I’d love your ideas on how we could do more of those kinds of things. Because that’s really what I want to lean more into this year. So remember also at Karen yankovich.com, slash 108. You can see the blog for this episode. And we can you know, you can you can read some of the stuff Just get a quick, you know, a quick overview of this as well. So we just finished up a launch of our she’s linked up program. And that is our digital program that takes you step by step through creating a very simple process, that that that process that I said earlier that gets you on the phone with your people that have you dancing around the kitchen, when you see them on your calendar, we teach you how to do that process. That process in the she’s linked up program. It’s we’ve done everything we can to make it as affordable as possible. I love that we got it in the hands of so many people again, we will be opening the doors to it again at some point this upcoming year. But because we’re just on the other side of it, what we did this time and we’ll maybe we’ll do it again. We ran a LinkedIn profile challenge that led to and now the next step is to to get some strategy help right. And when I from every step of the way in this launch, from the first day of the challenge to the day, we close the doors of the program. We didn’t we embrace the fact that your LinkedIn strategy is not just tactical, okay? Sure, it’s important that you know, the kinds of things you need to put in your headline, who you are, who you help and how you help them, right? every step of the way, we teach those things, I want these, these tactical pieces to build on each other in a very simple way. So by the time I’m done with you, you don’t even realize it, you’ve created a great profile. And you’ve got a great strategy by implementing simple steps every step of the way. But it’s not just tactical. We also from the very first day of the challenge, we hit you in your mindset, because LinkedIn success doesn’t just come from the tactical piece. It comes from the mindset piece. And let me tell you what I mean about that. You know, basically you you need to, you know, You may have heard me say on this podcast, that your your LinkedIn profile is not your resume, your resume is who you used to be all the things you used to do, right? All the things that brought you where you are today. And sure, we’re going to talk about some of that on your LinkedIn profile. But the big value of your LinkedIn profile is that it shining a light and shining a light and telling the world about the person you are becoming. You know, we’ve heard the saying dress for the job you want, not the job you have? Well, that’s kind of what I want you to do with your LinkedIn profile as well. I want you to create a profile for the person that you are becoming for the person that you step into. And we take you through a an actual like, almost like a meditation process. In the challenge in the free challenge. We do a lot of this stuff in the program as well. But in the free challenge, we take you through a process that kind of puts you in the person you are a year from now looking back at the year of success, because I know if you’re listening to this when the podcast comes out, it’s still January 2020. Right, so, so I know you have big plans for this year, right. But I also know that that the business plans important, but the mindset plan is where we get hosed sometimes and having the success we want to get. So I want you to kind of imagine who you are at the end of the year. And then go back to your LinkedIn profile and infuse the energy of that person into the work you do on your profile. And it’s not easy, it is not easy it all this crazy crap comes up in in certainly comes up in me, I have to tell you, we do that we do all of this live every every month, or every time we run this challenge. And I actually went back and listened to that process a couple times as I was going through the launch because I had to remind myself of the person that the goals that I have for 2020 and the person I need to be now if I think those goals, I’m going to achieve those goals right. So I had to go listen to my own mindset that Right. So it’s not just what so you’re not alone if you’re having these challenges, right, can you relate to to getting a little nauseous at the thought of really letting the world know how good you are? Right? how great you are? Does that make you a little queasy? I mean, that is why we do this podcast, right? Good girls get rich when you tell people how good you are. That’s where the abundance comes into your life. But it’s not always easy. And and when you know, it’s really easy to kind of pull the shade down between the Pete the person you want to become and your LinkedIn profile. LinkedIn is all business. This is I mean, I’m not saying this is. This is what I hear a lot. This is not what I think LinkedIn is all businesses where we need to be professional. And, you know, we just talked about the skills and the traits we have. No, no, no, no, no, no. LinkedIn is the place that you shine a light on your genius, right. And sometimes that makes us a little queasy to say those kinds of things about ourselves. Let me just tell you something. I did my programs, by the way, they’re called she’s linked up. But we have lots of men that take this program, you are welcome to take it, but it is a very right brained approach to LinkedIn marketing to lead generation. So and I also do I also brand it that way, because it’s not the men that I need to be convincing of this very often. It’s the women that I need to say, you know, say you gotta tell people this, you can’t just think they’re going to, you know, figure out that you were this good. You have to tell them this, right. So we have somebody that actually is gone through the challenge. It actually has gone through the she’s linked up program. And the people that went through the she’s linked up program that registered in November of 2019. are finishing it up now that it’s the end of January 2020. And we had a call the day before I’m recording this where we did you know we’ve only got a couple clothes left. So we had a call where I’m always I always had the cause was Tell me about your wins. Well, I have to literally stop stop. In the calls that way, because now at the end of his program, that people have gone through weeks of building, the building blocks, right of all the things that are that they need to do to have these wins, they’re having crazy amazing wins. But somebody said something to me yesterday on the call, Teresa said this to me yesterday on the call, and I want to tell you what it is because I think it made me want to do a whole podcast around this topic, right? And she said, once you start writing about yourself, the way you teach us to write about yourself, you start to think about yourself as that person and that helps you achieve the goals that you had going into this. And that is that was so I loved hearing that, of course. But it’s not easy to start writing about yourself. Right and thinking about yourself as the person that’s actually achieving the things I know you want to achieve. Right? Because all those little Gremlins come up and say yeah, but yeah, but yeah, but yeah, but right. So, so that’s what you know, I wanted to share that with you. And by the way, Teresa took the program because she’s got some she does some freelance work, but she’s also looking to, you know, to move into a bigger career in a bigger paycheck job right. And she’s getting, she just she said initially her first week, about a week ago, she got her first. Her first offer from a recruiter for a position that was $28,000 more than she’s ever made in her life. And then this week, she had a recruiter reached out to her for a position that’s $65,000 more than she’s ever made in her life. And it came in and it came, and she attributes it to the fact that that she’s now starting to think about herself as that person that she’s been writing about herself as in her LinkedIn profile. But it’s not but but the point of this show, is to take you back to the beginning to let you know that you’re not alone. If it’s a feels a little vulnerable, to kind of open yourself up like that and talk about yourself like that, right? We were we, I might have talked about this before, but we do LinkedIn profiles. We write LinkedIn profiles here. And one of the things one of the we had a, somebody that we wrote a profile for years ago, crazy, accomplished person. She is, you know, probably in the top 10 women who lives somewhere in Forbes or somewhere, I mean, crazy, amazing person. And when we finished her profile, she looked at me, she said, I feel like I’m bragging. I was like, You gotta be kidding me. You did all this stuff, right? Like she felt a little vulnerable. This person who is incredibly accomplished, probably makes, you know, our salaries probably in the millions, okay. Felt vulnerable on her LinkedIn profile, just talking about the things that she has already accomplished. And I’m telling you this because I want you to know that no matter who you are, what level you’re at, you’re not alone. Okay? You’re not alone. This is something that is, you know, that is is is common, especially for us women. So let’s talk a little bit about why LinkedIn, so Sometimes is the is the Poke to that vulnerability space. And, and it’s really easy again to pull the shade down and not go there. But when you let that shade up, and you shine the light in on you and the achievements you have, and the work that you do and the good that you can do for your community and for the world. That’s where it changes everything as we move ahead. And we’ve got to embrace that. Okay, so I want to help you embrace that a little bit. And that’s why we’re doing this show today. I want you to step into the greatness that can help you make the change that I know you can make in the world. And the first part of that is comes from you. Right? You really have to see yourself as that expert. And I know that there isn’t anybody that’s listening to this show that thinks that they are there is nobody better than them at what they do. We learn from I learned from gurus all the time from experts from people that train different things I am always learning. I mean, that’s just who I am. I’m the book buyer and the course taker and You know, I’m always and that’s how I that works for me. Because I know that I need, there’s always a better I can always get better at this right? And there’s people that teach LinkedIn marketing that I look up to, right. I do I think that I’m one of the best in the world I do. And let me just tell you, it gives me a little bit of a pit in my stomach when I say that, because it is not easy for me to say that. But I know it’s true. Because I know because I see the change the transformation that happens when I work with people, whether it’s people on a, you know, people that are just getting started, or corporations that bring me in to transform their marketing and their visibility in this space, right. I know that they’re seeing successes, and I know that I do this better than almost everybody on the planet. Maybe it may be better than everybody on the planet. I there’s my vulnerability poking, right. I know that I’m good at this. But I gotta tell people this or they’re not going to hire me, right. So you have to see yourself as that expert and and certainly in the beginning and still to this day. I learned things to this day. Last week on the show. We had brown And fans Oh, who does not teach LinkedIn marketing and I had a page notes of the way he does things. So I, you know, I, if you haven’t listened to that show, you want to go back and listen to that. It’s not that I think that I’m the best in the world and nobody can ever teach me things about this all the time. It’s not that at all, I still can learn every single day on how to get better at this for me, and how when I get better at it for me, it makes me better at helping you, right? But I also know that that I also can own the fact that, you know, I am I am peers, with the most influential people in this industry. And that’s what I want you to understand. And that’s how I want you to position yourself. So even if you feel like, you know, like, you’re like you’re like you’re a sixth grader in in in this and there’s all these high schoolers and college students and and you know, experts at this, the people you are helping our fourth graders and to a fourth grader, a sixth graders a big deal, right. So that’s the place I I want you to be in the mindset I want you to be in, you have to really start to see yourself as that expert and create the brand of you that positions you as amazing at this. And I know you are I know you’ve had successes and the people that have that you have transformed in the with the work you do, regardless of what that work is, I know they see you that way. You’ve got to see yourself that way. Right? And, and it’s and it takes practice, you have to practice that muscle, kind of just like what my client Teresa said, once you start writing about yourself like that, you start to think about yourself like that. And that’s that, so So know that that’s the first challenge that I think you need to overcome, but I think you can. The second thing is now, you’re putting this out to the world, right? So your LinkedIn profile is getting put out to the world and you, you, your boss, right, your colleagues, the people that you work with They all see now the way you’re talking about yourself. Right? And you, they probably see you that way already. But you are like, Oh my gosh, what are they going to think when I write this stuff? I hear this. I’m not making this up. I hear this stuff all the time. You know, like, my boss doesn’t even talk about themselves that way. I don’t care frankly. Right? I don’t care. I’m not worried about your boss’s personal brand. I’m worried about your personal brand. Okay, so there’s a little vulnerability there right in creating yourself putting yourself out there as an expert. I can think of somebody that I worked with that does shaman work, right and freakin amazing freakin amazing. And, but she felt uncomfortable using words that even her teacher weren’t using about wasn’t using about themselves. To this day. I don’t know that she’s ever gotten past that because I couldn’t get past it. So but the reality is, just because we get really good at this and we we understand how to talk about our Sounds like we are the amazing people that we are. It doesn’t mean, you know, we have to do it in a way that we don’t really worry about what it’s going to do to the egos of the people that are teaching us. Because it’s going to hold us back. It will hold us back. If we don’t do that. And I don’t want you to get hold yourself back because of what you’re worried about the people that have taught you are thinking about this, okay. I actually saw an exchange on Facebook the other day, and it was somebody that was it was a woman, of course, a woman Facebook group, because these are where these conversations happen where women don’t step into their power. And this is a woman that was saying she does freelance work, and she does freelance work, contract work for like several different companies. I don’t know what the companies are, but let’s say let’s call them you know, whatever, IBM, Apple and, you know, American Express, and she’s like, Can I use those on my profile as I work for those companies? And she really can’t because she’s not an employee for those companies. And all of these people were giving her all this advice and I jumped in and said, Why aren’t you just creating The brand of you, you are running a business, right? You have contract, you get contract work from multiple corporations, you are running a business. So what and you as such, can position yourself as the CEO of Mary Smith International, or Mary Smith enterprises. And Mary Smith enterprises is who American Express apple and you know, whatever contract with to get this work done, you can start to position yourself like the CEO of Mary Smith enterprises. And there was somebody that pushed back on that with me. And she’s like people see right through that fake CEO be BS. I was like, fake what fake CEO BS. I’m not asking her to do something she’s not just because you’re not the CEO of Apple, doesn’t mean you’re not the CEO. I actually had a challenge with that myself. I teach people how to do this. And on my LinkedIn profile, somebody called me out and said, Why does your LinkedIn profile say you’re the president of uplevel media? I was like, that’s a really good question. You know, and I Change it to the CEO of uplevel Media. Let me tell you something, I manage bookkeeping, I manage the books, I manage my virtual assistants that work for me, I manage the processes that get the work out to people, right? So even if you don’t have a team that supports you, and it’s just you doing contract work, you are still the CEO of that business. And I can tell you, I don’t know if I made an impact on anybody in that group. But I can tell you, that woman that pushed back at me is never going to achieve what she wants to achieve, because she has put that block in her head. That, that, that it’s that when I say I’m the CEO, I’m I’m faking it. I am so not faking it. Let me just tell you, I am so not faking it. Okay? And I, I need you to start thinking that as well. I don’t care what the people around me think. And she’s like, what people gonna think you’re, you know, you’re fake. You’re fake. I don’t care because it’s the people that I think I’m a fake. They’re not gonna hire me then it’s the people that I can embrace this. The people like Teresa that’s now getting job offers for $85,000 more than she’s ever made before in her life, okay that embrace this, this way of thinking, that’s who I know, I help. I can’t help you if you don’t get out of your own way. And that person that was pushing me back in that Facebook group couldn’t get out of your own way. I had to get in my own way. Right? I got called out by somebody that said, Why does your LinkedIn profile say you’re the president, not the CEO. my LinkedIn profile now says I’m the CEO, right? So so I get it, it feels a little vulnerable. When the people in your current business environment, start to see the way you’re shining. But I got to tell you something. I’m not worried about the people that have a problem with you. I think the people that see that you are going to inspire to do the same thing. And that’s how we start to lift each other up and have more success in our life. The people that get triggered by that not my problem, not your problem. Okay? So, so that I but I get Get that is vulnerable. All right, I, I hope you know hope you know that I’m here to support you with this. Okay. And the last piece of this is and this is sometimes the hardest piece, how about the people in your personal life? Your family, your friends, your ex, right? Like, what if they start to see your talk about yourself this way? Like, all they know is your this, you know, like, I mean, not that they don’t love you. Right? Not that they don’t love you. But, you know, you’re positioning yourself and now you’re, you know, like, even when you like when I started this podcast, you know, I don’t talk a lot about my personal I mean, frankly, the people in my personal life, it’s not my place to tell their stories, right? So it’s not like I hide that business, but it’s not my place to be taught telling their stories, right. I so I don’t tell a lot of stories about my you know, I mean, if it relates to my business I do. And now here’s me, here’s me feeling all right. This is where the vulnerability is coming up me. So I’m going to share this so you can see where this is. I’m going to give you an example of this. Here we go. So my, my parents love me I’m sure I know they do. I love them and they’re very supportive. My dad was very successful in his career. And I know that he doesn’t get me at all. Like, he doesn’t get me at all because I’m an entrepreneur and nobody in my family is an entrepreneur, they get paychecks, so they don’t understand me at all right? Plus, you know, plus, there’s, there’s, there’s dinner there. My dad’s sad so I’m not trying to. I’m not trying, I miss I guess I’m making excuses for him. But there’s a there’s a little bit of a gender thing, right? I’m a girl, right? And I know he supports me. I know he’s proud of me. And I know he loves me. But they have somebody that’s a neighbor of theirs who is a consultant. And he, he’s a speaker, right? I’m a speaker. So I have literally never met this guy yet. I need to meet him at some point. So he, I said my dad was telling me about him at one point, and I was like, oh, wow, that’s really cool. I wonder if we’ve ever talked at the same events because he’s a business speaker and my turn looks at me. And he’s like, he started laughing. He’s like, Oh, come on. And I just was like, You have no idea. Like he they have. So for me, that was, you know, so that’s so. So for me to have to say like for him, they don’t get it right, they don’t get it, and they will never get it. So, but I have to overcome that there’s a little vulnerability there cuz I have to say to any idea that kind of audiences I’ve talked in front of, you know, because all he’ll say is, well, how much did they pay you to do that, like, I just got in front of an audience of 10,000 people, I made, you know, a solid five figures in business from that, you don’t get that sometimes it’s not that I need to get a big paycheck from the organization for that to be. And I don’t need to explain that to him. But there’s vulnerability around all of that, right. There’s vulnerability around all of that. So sometimes when you’re speaking about yourself, or you’re getting on stage, or you do a video where your family and your friends see it, you you there’s a vulnerability there, right? So when your LinkedIn profile is owning all of these things, and you You’re positioning yourself like you are peers, with freaking Oprah. Right? Sometimes it’s not just the people in your business life, that you have to kind of overcome the vulnerability around. But sometimes it’s the people in your personal life, too. Right? So, you we kind of do it we’ve but we’ve got to do it because because what will who can’t we have to like we really, truly Honest to God have to say who cares? Who cares? I know that I am on the path to do this. And I know that I probably have speaking engagements that may be even more prestigious than the guy next door has right? I don’t need my dad to know that. And I’m not saying that to trash him. It’s just there’s a, if there’s no way for him to understand it, and there’s no need for me. There’s no need for him to understand it, frankly, right. I don’t need to continually defend myself around those things. But sometimes it makes me vulnerable when the topics come up, right to the people in my life who love me the most So I’m telling you this, because this is because when they see on your LinkedIn profile, the kinds of things you say about yourself to be that person that gets those job offers for $85,000 more than they’ve ever gotten before in their life. You have to be vulnerable and pushed through those things. Okay, so that is why I’m here. All right, and I hope that this episode makes sense. Let me just recap that a little bit. The first thing you really need to do is do it the internal work, right? And I’m not talking about 10 years of therapy, I’m talking about really seeing yourself as an expert and and finding that space that where you can shine the light on the fact that you are peers with the most influential people in your industry. I know you are. Your current, the current people in your life, you’ve got to you’ve got to push through that vulnerability. Who What are they going to think when they see you’re talking about yourself like this on your LinkedIn profile? Is it going to trigger them who cares if it triggers them, right? And I get sometimes you have care if it’s your boss but honestly, we can work through that. I and I’m going to tell you a little bit about how no no charge here and then your family and friends the people that love you the most the people you love the most right you know or you they don’t you know when you go to them and say hey, I need this favor I want you to do this for me and they look at you like you’re not qualified to do that because they have no idea you got to push through that you got to tell you gotta let you got to shine the light on your greatness regardless of what the people around you with, regardless of whether or not triggers that people around you. Okay? So I hope that that makes sense for you. I’m not asking you to lie or be inauthentic or be a fake CEO like that person was was pushing back at me yet. I’m asking you to embrace the fact that you’re a real CEO, if that’s what you are, if that’s what you’re you know you created in your life. I mean, I want you to embrace the fact that you are a real expert in this that you are the best At what you did what you do, right, I want to read your racist words to you again, once you start writing about yourself, the way you tell us to talk about yourself, as you start to think about yourself as that person and that helps, that helped me to get these job offers. So I need you to embrace the vulnerability, know that you’re not alone. But those of us who face their fear and work through it are the ones that are creating change in the world and change in our lives and in the lives of our families. Right? Because success has a ripple effect, right? So that pebble if you are that pebble, right? That that in that lake, it has the ripple effect. But if you do not, you know, and when you have the kind of success in your life, that you can leave generational wealth to your children, okay, that’s the ripple effect I’m talking about here. But that starts with you understanding that you can create this and sometimes to do that you have to be vulnerable and you have to push through it a little bit hopefully you know by now that I’m here cheering you on, we have I have a free Facebook group if you go to Karen yankovich.com slash Facebook group the links in the show notes as well you can join us and that we are there I’m there all the time cheering you on helping you along the way. I would love to have you in the Facebook group The link will be in the show notes as well. As I mentioned before, a rising tide lifts right lifts all boats right? If you are lifting people up and if you lift me up by sharing this episode, I will lift you up by by sharing that your your tweet or what your Instagram post with my audience. And we get we all get more visibility to our, to our greatness that way, right? I do this podcast to support you. And now you know, now I want I want to I want you to step into into your greatness and hopefully this podcast let you know you’re not alone. I’m here to help you with this. There’s lots of people in that Facebook group to support you in this. It’s the podcast is my gift to you. The Facebook group is my gift to you, I want to I want to be able to support you in this every way that I can. So let’s let’s lift each other up, help me help you share this podcast, take a quick screenshot, tag me, leave us a rating or review all of these things help me and then let me know how I can help you in return. I am happy to do that collaboration. 2020 Let’s do this together. I will see you back here again next week for another episode of the good girls get rich podcast.