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116 – Polishing Your Virtual Networking Skills

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 3 ways to polish your virtual networking skills.

As COVID-19 has hindered our ability to network in-person, virtual networking is more important now than ever.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

In-person networking is a great way to meet people you’d like to be connected with. But for now, until the COVID-19 pandemic passes, it’s important that you polish your virtual networking skills and keep making connections. Here are three ways to get started:

Improve Your LinkedIn Profile

LinkedIn is THE place to be for virtual networking, and making great connections starts with having a great LinkedIn profile. Take a look. Does your profile make the services you offer clear? Are you taking advantage of the “About” and “Featured” sections? Is your profile picture up to date? Listen to Episode 114 for more details on how to improve your LinkedIn profile.

Look at Your Existing LinkedIn Connections

When people attend in-person networking events, oftentimes they make many great connections, but they fail to follow up with those connections. Sound familiar? Now is the time to look at your existing LinkedIn connections, rediscover those people you meant to follow up with, and get on the phone with them.

Expand Your Network

While we can’t attend in-person events for now, that doesn’t mean you have to stop expanding your network. You still have the power to find new connections who belong to the same groups as you. For example, if you’re a member of a Chamber of Commerce, find people within that group who might be a good connection. Then, reach out to them on LinkedIn by letting them know you’re part of the same group and that you’d like to connect with them.

It’s more important now than ever that you polish your virtual networking skills. And as you start to use those skills, you might just be amazed at how many interesting people you’ll meet.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/116
  • Introducing this episode’s topic (1:09)
  • The benefit of online networking (3:12)
  • How COVID-19 might change our thinking (3:43)
  • Why you should polish your virtual networking skills (5:29)
  • How to improve your LinkedIn profile (9:09)
  • Look at your existing LinkedIn connections (11:51)
  • Expand your network (16:31)
  • Recap of this episode (19:56)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 116.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And this is Episode 116 of the Good Girls Get Rich Podcast. And this podcast is brought to you by Uplevel Media where we teach simple relationship and heart-based LinkedIn marketing, LinkedIn being the tool to building relationships with people that can change your business, your career, your life, your bank account forever, the perfect people. I don’t want you to have to talk to hundreds of people that are not valuable. I want you to learn how to be really micro targeted. Really get on the phone with people that can change so much in your business. So much in your life, heart-based marketing, right? Digital marketing with the human touch. That’s what we teach here at Karen Yankovich Land and Uplevel Media. So it’s been an interesting few months here, as I’m recording this, it is April 2020. And been self-quarantined in my house for a month now. And things have shifted a lot. And I’m going to talk a lot today on this show about what I’m talking about. A lot of it is my opinion. And you know, may or may not be what happens, but I want you to think about it. Because what we’re going to teach you on the show today, this is definitely a teaching episode is going to be valuable to you whether or not you know, what I think is going on, you know, kind of really happens. And again, this is not doom and gloom at all. I think this is really positive for us. Because I think what’s happened is, you know, not being able to leave our houses and go to networking events, go to conferences, I hate it. I love talking to people I love meeting people in person, but What it’s what this has made me do is kind of really refocus. I mean, I teach this stuff, you guys. So, you know, the fact that I’m saying this is kind of crazy, but it reminded me even more. So how important it is to be building actual relationships. Because here’s what happens. Let’s say you get in the car, and you drive to a networking event, which hopefully we’ll be doing again, real soon. Hopefully, if you’re listening to this episode in 2021, you’re thinking back and going, “Oh, my gosh, I’m so glad we’re over all of that now.” Right? You know, you go to a networking event, and I love that I’ve met some great people. I’ve made a lot of good friends, right? I spoke to somebody yesterday, who was a client who said, “I love this particular organization I belong to but it’s just a lot of people like me that like hanging out.” And I love that too. But that’s not business for me, right? So when you go to a networking event, often you meet people that are you love, and they’re not necessarily great business connections, but you love them and you build relationships with them. So but you know, you wouldn’t be going to the networking events, if you didn’t have a business goal in the first place, you have to talk to a lot of people to find the people that are the valuable people, the people that could really bring change in value to your business. Now, we don’t have to do that anymore. Right? Now we can cherry pick through the people that we say, you know what I’d like to get on the phone with these people. Because you know, we’re not walking into a room, we’re kind of looking at our screen and going right who’s valuable? Here’s what I think the reality is, as I’m recording this, it is, you know, the second or third week of April 2020. And we just don’t know they’re still talking about when the economy reopens. I think that, you know, I have no nothing to say about any of that. None of that is my area of expertise. But what I do think is even if we wake up tomorrow morning, and fairy dust sprinkled all over the country, and COVID-19 is gone, and the risk is gone. And we’re completely covered. You know, we know that that things have changed, which I obviously is not gonna happen, but let’s just say that happen even if that happens. And tomorrow, I think we’re going to think differently about the events we go to, at least for a while. And when I say for a while, I think maybe for a year, right? So for example, if there’s a conference that you’ve been thinking about going to, you might think, stop and say, You know what, I think I’m going to skip the 2020 one and go to the 2021 one, right? Because maybe you’re like, I, you know, if I don’t have to get on a plane, if I don’t have to stay in a hotel room, maybe I just won’t for a while, even if I can write even if the economy is reopened, I think that it’s gonna be a slow progression, to getting back to the things that are not as necessary as the things that are, right? So obviously, there’s things that are necessary to get the economy going, but you know, will you be as quick to book a hotel room for an event that’s an hour and a half away that then you might have before? You might say, “You know what, I can drive home and sleep in my own bed where there’s no germs,” right? Now, this might be germaphobe Karen talking here. So maybe You don’t think that way and maybe that won’t happen. But here’s the thing, I think it’s possible that it does happen. I think that hopefully business we get back to business soon, and the economy starts to thrive, and our businesses and our bank accounts are thriving. But even when that happens, I think it’s another progression to get back to the not mandatory stuff, right? The the the in person networking, and you guys, I love my chamber of commerce, peeps, I love all of the talk, I love having a microphone in front of a room, I just think that we’re going to that’s going to be a little bit slower to come back to where it was before, because we’re going to be maybe making choices to do a little, you know, a little modified social distancing, at least for an extended period of time. So that’s not a i’m not i’m not talking about that, like it’s a bad thing at all. I just think that that’s possible. And if so, I think it’s even more important right now to be polishing our virtual networking skills, because I don’t think that has to change Your business, I think it’s just going to change the way you network for a while. So what I want to talk about today is polishing up your virtual networking skills so that you continue can continue to build relationships with people that maybe you did before in person, and you’re doing more now virtually. Okay, so I want to talk a little bit about that on the show today. So if you love this show, you know what I want, right? You know, I want you to take a screenshot and share this with your social media tell your social media audience, that you’re listening to this episode, and that they should listen also. Okay, tag me, I’m @karenyankovich. And I will share it with my audience and that’s how we lift each other up, right? We want to lift each other up especially in these trying times, a rising tide lifts all boats, right, so let’s rise the tide together. How you can help me is by sharing this episode, a screenshot of it with your audience. I will then help you by sharing your post with my audience, getting us both some visibility right so cool. The shownotes and all the links we talked about in this episode, you can find at karenyankovich.com/116. That’s where you can also leave us a review and audio review in Speakpipe. Of course, you could leave a review, wherever you’re listening, that helps us, again, get more visibility for the podcast, but also, you know, dive in a little bit because we’ll know a little bit about what topics we’re getting good feedback on. And we could do more of that, right. So by all means, we love your feedback. Leave us a review on Apple Podcasts, or wherever you listen to the show. Leave us a review on Speakpipe where the links in the show notes, and let’s dive in. So whether or not you agree with me, I don’t care if you’re with me or not. Like, that’s not that’s just what kind of what I’m thinking. It’s still gonna benefit you to polish your virtual networking skills because I think we’re seeing the power of it now. Right? We’re seeing the power of getting on the phone with people in a very strategic way. I have done I have had conversations in the past few weeks with people I’ve known for years. people I’ve met at networking events. In fact, I met I spoke to someone yesterday about, you know, that I’ve met for years at networking events. And one of the things he said to me was, you know, I go to all of these events, but maybe I’m going to too many events because I’m not doing this. I’m not taking enough time to dive deeper into the relationships with the people that I meet at those events. Right? Can you relate to that? Can you relate to that? I’ve known this guy for years, this is the first time we actually had a Zoom call, and you know what, we’re gonna work together. I know, I can help him bring some profit to his business, and he’s gonna help me do some really cool things in my business. So why don’t we have this conversation a year ago? I don’t know. Right? I mean, I like I said, I teach this stuff. But I also need to, you know, be more consistent about implementing it my own business. So if you can relate to that if you can relate to going to events, and then not really seeing the benefit of that event, because you didn’t dive deep enough into some of the relationships with people you might have met there. Then this episode, is for you. So the first thing I want to talk about and you know, this is going to be LinkedIn focus, because let’s get real, this is me here that’s talking about this. The first thing I want to talk about is your LinkedIn profile, I want you to take another look at your LinkedIn profile. And just, you know, especially if you are still offer it well, especially if you do offer services virtually, make sure that that’s very clear in your profile, because people now are looking for that. If you help other businesses, run their business virtually put that in your profile, make sure that your profile like this is your profile is a living breathing thing, you can change it all the time. And if in a few months, that’s not valuable anymore, it doesn’t matter anymore, that you offer virtual services, then you can change it again. But at this moment in time, I want you to make sure that you’re adding into your profile that you offer virtual services. If you do, maybe you’ve you know pivoted to offering virtual services, then put that in there right, but update your profile. Make sure because now more than ever, people are checking you out online. And you have the opportunity to tell the world what you want them to know about you. But that starts with your LinkedIn profile. You know, I’ve got a ton of resources to help you with this. We do a weekly live workshop, freelinkedInworkshop.com. We dive into profile, among other things there. So check that out. If you want my help. We’re doing it live again for the spring of 2020. Who knows what we’ll what we’ll do after that, but Eddie, no matter when you go to that link, you will find our latest workshop on there. But right now, we’re doing this we’re helping you create your virtual presence and do some virtual net, you know, polish your virtual networking skills. So to do that, make sure that your picture is there because we want you know, as we’ve seen from doing, in my case, an uncountable number of Zoom calls in the last couple of weeks. You know, it helps, it helps to have a face to go with the profile. So make sure you have a great profile picture. Make sure you have a header image that also bring some life to your LinkedIn profile. Make sure you’re using things like using the featured section, which is an amazing new section on LinkedIn, make sure you’re using that section, make sure you have an About section that is compelling. And that tells me a story about you. And that makes me want to read it. Okay, take some time to create a great LinkedIn profile. This will make you stand out from the crowd. And this virtual world is pretty crowded right now. Right? So we want you to stand out from the crowd. So take some time to polish your profile. You know, you can also join me in my facebook group, which is karenyankovich.com/facebookgroup. It is a LinkedIn tips Facebook group, you can pop your profile in there and we can give you feedback on it right? So I can help you with this. But this is the time to take some time to create a great profile. Do it Do it your home, you sit in front of a computer, take some time to create a great LinkedIn profile. The next thing I want you to think about then is to look at your existing LinkedIn connections. And again, like walking into a room of 100 People were you know, 90 of them are lovely, but not necessarily going to help you with your business. I’m not looking for you to talk to every single one of your LinkedIn connections. What I am looking for you to do is to cherry pick, go through your LinkedIn connections, see who might be somebody that, you know, we’ve been connected for a while, I’d love to hear what this person is doing. Because there might be some opportunities to collaborate. It’s not necessarily selling your services. It’s about who are you connected with, that you might be able to have a conversation with, because maybe they can offer your stuff to their audience, right? Or maybe they would be a good client. Or maybe they could refer you to someone and say, you know, this is not something I’m looking for right now. But I really want to introduce you to my brother, Joe. But here’s the thing, you’re not reaching out to them and saying, hey, buy my stuff. you’re reaching out to them and saying, you know, Hey, Hey, Joe, we’ve been connected on LinkedIn for a couple of years now. We never really took the time to get to know each other. But I was, you know, poking through My LinkedIn network because you know, I feel like this is a good time to really get to know some of the people I’ve been connected with for a while and haven’t really built a relationship with and you’re doing some really cool things. I see you were featured recently in Forbes or I see you’re teaching some virtual classes now, how’s that going for you? I’d love to hear more about that. That’s the kinds of introduction that I want you to an introductory opening that I want you to do with your LinkedIn network, your existing LinkedIn network, so go through if you’re using Sales Navigator and I did will also link to it was a two part series are mainly been a three part series that we did on how to use LinkedIn Sales Navigator, it is by far the best tool I pay for every single year. So it’s a great tool and it allows you to narrow down the search of your first degree connections so that you’re not sitting there paging through them. But I do want you to read the profile. So it is a little bit of like I say tedious, but know that there’s no magic wand. You’ve got to go through it, you’ve got to read their profiles, especially if you want them to get on the phone, I don’t want you to send 10 canned messages to people, that nine of them are going to know it’s candid, not respond to you. So maybe you get one phone call, I want you to send three kids three messages that you have really dove into their profile, and really personalized that message. Because again, you don’t know until you get on the phone with someone if they’re if there’s value. But the more you, you know, the more pre work you do and research you do on these people before you met, reach out to them, the better shot you will have a number one getting them on the phone because you’re personalizing the message. And number two, getting on the phone with people that you know, you’re like, Oh my gosh, this is gonna be amazing. I can’t wait to talk to this person, right? But here’s the thing, you’re not on that first message to them. You’re not saying let’s talk you might if it’s somebody that you’ve known for a long time, but it’s really like I’d love to hear more about that and then if they respond, maybe your next messages Do you have a couple minutes to jump on? The phone or jump on a Zoom call, okay, I wouldn’t make I wouldn’t go straight for the phone call, unless it’s somebody that you know, you know, or that you think will be responsive to that, but put yourself in their place. Yes, you’ve been connected for a couple years. So technically, it’s a warm-ish connection, but they still don’t know you. So I still wouldn’t go straight for the phone call. Because at the end of the day, we’re all on LinkedIn to grow our businesses. But we don’t want to feel like we’re being pitched all the time. So you want to make sure that you genuinely are interested in what they’re doing. Maybe you can truly introduce them to your audience, right? Maybe you’re doing videos, interviews with people now and maybe they there’s a possibility that it’d be a good person here to interview right? Who knows, this is the time to dive deeper into those relationships. And I know, when you see the power of this, you’re gonna keep doing this even six months from now, when maybe the economy is open, but you know, you may be still doing a little bit less in person networking than you might have been a year ago to understand where I was going with that. So you know, you’re at existing LinkedIn network, now’s the time to go through it and see who you may want to get on the phone with. And maybe you just say, here’s what I’m doing. Who do you know? Who do you know, is a great question to ask on LinkedIn? Because you know, listen, we’re not we’re there to network, we’re there to build our business. It’s not like Facebook, or Instagram or Twitter, where it’s part personal and maybe part business, depending on your business, right? LinkedIn, it’s all business. So it’s okay. I mean, it’s not okay to be pitching people all the time. But it’s okay to have a business focus and say, here’s what I’m doing. Who do you know? All right. And then the last piece of this is to think about expanding your network, I would love to see you building your network by 5 to 10 people every single week, and I normally say five people, but now that you’re locked in your house, maybe you could even do 10 I don’t want you to do more than that. Because I’m not looking for you to have this big giant network of people. You don’t do anything with. You know, hopefully, you’ve gotten from this podcast already, that I want you on the phone with people right. So who made You belong to a chamber of commerce. Okay. And again, let’s say there’s 1000 people in the member directory, you’re sitting in front of your computer, ma’am, while you’re catching up on your neck while you’re watching Netflix, right? So So grab your laptop, open up the member directory, and again, cherry pick, if business coaches or your industry if insurance agents or your industry if sales organizations are good contacts for you look to see who those people are. You’re not these are people you’re not currently connected to, but you have a warm connection being that you’re both members of the same chamber. So now your connection request to them says, you know, hey, Sally, my name is Karen and I, we’re both members of this Chamber of Commerce. But I don’t know that we’ve ever actually met in a meeting and looks like we’re not going to be meeting at a meeting anytime soon. So I was kind of poking through the member directory to see who I thought you know, I’d like to get to know more. And it looks like you’re really doing some cool things. I’d love to be connected to you here on LinkedIn. That’s it, drop it there. Okay. But again, Sally’s likely to accept that connection request because you gave her a reason to say yes. You’re not just saying, Hey, we have connections in common, right? Or hey, you look like you’re a pretty cool, you’re saying, We’re both members of the chamber, I joined the chamber to meet more people, and you’re somebody that I think I’d really like to meet, but have never made the time. We’ve somehow that’s never happened yet. So let’s start by connecting on LinkedIn. Okay. I can give you 50 examples of other warm networks you can do this with In fact, I did a whole podcast about this. And I’ll share that in the show notes to where you can find other warm networks to do this with. Okay, maybe it is maybe you spoke at a conference. And there were other speakers at the conference. You can say, Hey, you know what, six months ago we were both speakers at this blah, blah, blah conference, and we never actually made time to get to know each other. But now that I’m sitting here with a little bit of extra time on my hands, I came across some of the stuff you were doing or I watched the replay. Play of your talk or something. And it was, you know, really, it was really intriguing. I love that you talk about this and this, I talked about this. And this, I’d love to get to know more about you. Let’s start by connecting here on LinkedIn. Right? Or maybe you weren’t a speaker at the conference, maybe you just went to the conference, you know, these warm connections, real, give people a reason, five to 10 a week, because, again, I want you to ultimately get on the phone with these people. And if you do this to 20 or 30 people a week, you’re not going to be able to, you’re going to overload yourself. And I don’t want that I want this to be simple, consistent, but simple. Okay, so the three things we talked about here are ways that you can polish your virtual networking skills is one, first and foremost, take care of that profile. Because in the next two things we talked about, you’re going to have much more success with those. If you have a profile that positions you as somebody they want to get to know right and that’s on you. That’s on you. Create a great profile. Let me help you join the Facebook group. Watch the webinar. You know, join me for the workshop. All the links are in the show notes. Number two, go through your existing LinkedIn connections. Who is it that you want to get? Pick the top five people you want to get on the phone with this week and customize a message to them. That is gonna that there’s a no brainer, yes on their part. Right. Make sure you’re telling them why you love what they’re doing. Make, you know, don’t be as authentic as you can and genuinely be looking to support them as well. Don’t just be looking for a way that they can give you money. Okay, when you LinkedIn is the place to for the best use of LinkedIn is for those collaborations. You absolutely will meet people that will ultimately hire you, okay, if you do this job if you do this job, right, but start by offering them value. And then the third thing is continue to build that LinkedIn network, but do it with your warm networks. Okay, if you belong to networking groups, look and see are you connected to them all on LinkedIn, maybe it’s even like a bi group or something and there’s six people in there that, yeah, you’ve met but you’ve never been connected to them on LinkedIn. And when you connect with them on LinkedIn, you see that they, you saw something about them you didn’t know before, maybe that’s valuable. I can talk about that forever. And again, I did a whole podcast on that. So I’ll share that here as well. But that is how you start to polish your virtual networking skills. And whether or not you feel comfortable in a month or two months or six months. as comfortable as you did six months ago going to in person events. These are skills that are still going to serve you well because once you see how powerful this is, hopefully you’re going to continue to do this even when you are going out and networking in person because of this, my friends is why I love LinkedIn so much. So for me as much as I hate what got us here. I love the lightbulb that’s going off in so many of my clients heads and so many of my contacts heads about how this really just get on the phone with people thing really works right. So I love that and I can’t wait to see that light bulb for you. I can’t wait To hear how this works for you. So if you love this episode, remember, I’d love for you to take a screenshot of it, share it with everyone, you know, now is the time for everyone to be doing this, right. So share this wide, share it all over the place that helps me you know that I want to help you as well. So I will do everything I can to get you the same visibility. I want you to stay safe and happy and healthy and thrive through all of this and I know that you can. And I hope that you take me up on my offer to help you join the Facebook group happy to look at your profile, they are joining the workshops, share this stuff and let’s lift each other up so that we are thriving as we go through this, this crazy spring of 2020. And when we’re on the other side of it that we still learn, we take with us the lessons that we learned unexpectedly as we are emerging through this event. I will see you back here again next week for another episode of the Good Girls Get Rich Podcast.

115 – How to Make a Career Switch with Dr. Dawn Graham

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Dr. Dawn Graham and discusses networking, the importance of your personal brand, and how these things relate to switching jobs.

Dr. Dawn Graham is a career switch coach, TEDx speaker, LinkedIn learning instructor, and host of the show “Dr. Dawn on Careers” on SiriusXM. She’s also the author of Switchers: How Smart Professionals Change Careers and Seize Success. 

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Switching jobs is becoming a common habit in our modern world. Oftentimes, it’s a good thing, too! Dr. Dawn Graham teaches how to properly make a job switch. Networking and your personal brand are two important factors in a successful switch.

Networking

Years ago as the internet was becoming more popular, networking online was easy and convenient. Fast forward to today, we’re bombarded with information everywhere we look. Online networking is still very useful and effective… if done properly.

To make online networking effective, you need to connect on the human level. To make this happen, if you do great work, you must be genuine with others and let your true self shine. Then comes the follow up. Following up with your connections is necessary to make your online networking efforts effective.

Personal Brand

A brand isn’t just for businesses and products. It’s for you too. Many people are scared to display themselves as their own brand, but if you don’t have a strong personal brand, you might get overlooked.

What exactly is a personal brand? It’s who you are and how you present yourself to others. You might work for corporate, but what is it about you that makes you unique? The attributes that make you stand apart are what make you who you are and what make up your personal brand.

When you’re looking to make a job switch, you want to make sure you’re noticed and taken seriously. This starts by networking effectively and building your personal brand. And once you’re finally ready to make the switch, Dr. Dawn shares with you what you should do to make the switch successful in her book Switchers: How Smart Professionals Change Careers and Seize Success.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/115
  • Introducing this episode’s guest, Dr. Dawn Graham (3:17)
  • The true spirit of networking (5:55)
  • The future is relationship marketing (6:37)
  • Dawn’s journey (8:20)
  • The importance of building your personal brand (10:07)
  • How a personal brand relates to recruiters (13:18)
  • Make your brand relates to your audience (14:01)
  • The difference in your résumé and your LinkedIn profile (17:53)
  • Job-switch killers (20:10)
  • Why Dr. Dawn wrote her book (22:41)
  • What is a job switcher? (24:37)
  • How to find out more about Dawn (31:44)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 115.

Intro 0:07
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hi there. I’m your host, Karen Yankovich. And this episode is brought to you by She’s LinkedUp where we teach women simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people. People that you can’t wait to have the opportunity to chat with the people that can grow your career, your business and your life and change it for forever. We teach digital marketing with the human touch and you know as this podcast is going live, it is the spring of 2020 we are in the midst of the coronavirus, the COVID-19 pandemic, and boy do we need human touch now more than ever. It’s interesting. I recorded this podcast episode with Dawn Graham, a few months ago before this even or I guess a month or so ago before this even was a thing. And it is the perfect episode for this time, because Dawn is the author of the book Switchers. And what Switchers basically does is it talks about as your as things are shifting and changing in your career. Dawn’s book and Dawn’s work supports you with that. So I think that a lot of us are seeing, maybe considering maybe not maybe maybe not seeing changes, but considering changes as we move into whatever the next chapter of our business in our career looks like. So I think Dawn is going to be a great resource for you. You totally want to check out her book, we’ll put the link to the book in the show notes as well. But lots of good conversation here today, not just for my entrepreneur, friends, but also for people that are looking for a new corporate job or have a corporate job or looking to change from corporate to entrepreneur, entrepreneur to corporate Dawn is great support for you. And the story of how children I met is actually really funny. So I can’t wait for you to hear that. So as you know, if you listen before, if you love what you hear today, we love to hear from you. So make sure to take a quick screenshot of this episode and share it on social media. Tag me. I’m @karenyankovich. Tag Dawn, her social media handles are in the show notes here. And let us know that you’re listening. And what I will do is of course, if you’re sharing my content with your audience, I love to share that with my audience. And I’ll get we’ll both get each other some visibility here, right, and this is how we all lift each other up in this crazy time in the world. in the show notes, there’s also a link for Speakpipe where you can leave me an audio review. I love that tell me what you thought about this show. Tell me what you thought about dawn, tell me maybe if you have a guest that you think we should have, or if there’s a topic you want me to talk about, right? You can basically just leave me a voice message about whatever you want. And you can check all of that out at karenyankovich.com/115. And of course, if you have, if you’re so inclined to leave us a rating or review, we love that as well because that helps us understand how to best support you as we plan out our shows moving forward. So I am going to move now right into my interview with Dawn Graham. So we have Dr. Dawn Graham with us on the show today. Dr. Graham is a career switch coach, a TEDx speaker, a LinkedIn learning instructor and host of the popular call in show Dr. Dawn on Careers on SiriusXM Radio channel 132. She’s a regular contributor to forbes.com under the leadership channel and the career director for the executive MBA program at the Wharton School at the University of Pennsylvania. Her latest book Switchers how smart professionals change careers and see success combines her experience as a career coach, licensed psychologist and former corporate recruiter to give career structures and strategies to break through obstacles and land the job they want. And I’m so excited to have you here on the show today.

Dr. Dawn Graham 3:58
Yeah, it’s great to talk with you again, Karen. And it’s definitely been too long. I’m excited about this.

Karen Yankovich 4:02
It has, and this is a change because you know, I’ve been on Dawn’s radio show a few times. This is the first time I get to interview you, which is fun. Yeah. Yeah. So Dawn and I met a few years ago, I can’t remember exactly how we met. I don’t know if you know this, but I have was running at the time, a different version of the LinkedIn profile challenge that I’m running now. And one day I just like my email box was like exploding, saying, I heard about your challenge on on Sirius Radio, on XM Radio. And I was like, what the heck, and you go on some topic, and somebody said, you guys have to check out Karen’s challenge. And I was, you know, of course, I teach LinkedIn marketing. So I was like, it was fun to have, like all this activity coming out of the blue one day, but also I reached out to you that and said, I had such a fun day today, as a result of your show today. And I’d love to get to know you, as well. Do you remember that?

Dr. Dawn Graham 4:55
I completely remember that. And I think I think that’s a perfect example of How opportunities come to be is that you know, something, you know, you put yourself out there somebody latches on to it, talks about it somewhere else. And that’s how worlds get connected. So I love that story.

Karen Yankovich 5:11
Yeah. And you know, when I teach LinkedIn marketing, it isn’t always about going for the win immediately, right? It’s about like building relationships that can introduce you to people that can be your ultimate win, whatever that win is for you, whether it’s client or job. So what what you know what I guess my strategy was, when that happened was, well, heck, if there’s, if there’s somebody that has a, you know, a talk radio show, talking about careers on SiriusXM, I need to know that host. And that’s a big part of what I teach. When I do that. It’s not just about like, you know, I didn’t reach out to you, john, and think Dawn’s gonna be a client someday I was like, wow, would be great if I can do it. And I can build the relationship because maybe I can get more visibility for my products and services through her show. And that’s exactly what happened.

Dr. Dawn Graham 5:54
Yeah. And I think when people often hear the word networking, Karen, and they get very nervous because They think it’s some kind of process. But you know, when you look at it this way, using this example, I think it’s two things. I think it’s one doing great work. So whatever you’re doing whatever your expertise is doing it very well. And that’s exactly what you do. So that this person called into my show and says, Hey, you have to check out Karen. And then following up on opportunities when they present themselves like this. So sure, you could have just said, Oh, this is a great day, and I’m very glad this happened and let it go. But you did it. You followed up on it. I think that is the true spirit of networking. And if you constantly are doing those two things, you’re going to start to get a lot of opportunities.

Karen Yankovich 6:36
Yeah, and I think this is true across the board and I I feel like and I’d love to know if you what you think about this, I kind of feel like that is how like that relationship marketing is what fueled sales and marketing and you know, careers 20 years ago, but I think it’s coming back to that now. I think that we’re starting to like the noise is starting to get deafening there’s so much wear Like we’re getting hit, like, almost barrage by so much content and so much stuff, you know, says the person with the podcast but we’re getting barrage with so much content and so much stuff that I think we’re going back to oh my gosh, I can’t just talk to a person who were there to build my business. So I think that it is starting to kind of come back full circle to that.

Dr. Dawn Graham 7:19
I completely agree. I completely agree. We just talked about this on the on the radio show today about the future and how it is coming back around full circle because relationships have always been core to opportunities have never really gone away. But you’re right when the internet became very popular and job searches on the internet and social media. Now this gave everybody a brand new platform, which has been wonderful, but now the novelty is these one on one relationships or face to face relationships. So again, you can definitely use these platforms as an opening but if you want to get to the next level trust is very important and that often comes through building those those one-on-one relationships.

Karen Yankovich 8:02
Yeah, yeah, I completely agree. And I think that so you know, you have a new book out. So let’s take a step back. So we, we already dove into like topics. Let’s take tell us a little bit about your journey that brought you to being the host of this radio show and coming out with a book and tell us a little bit about your journey.

Dr. Dawn Graham 8:20
So yeah, my my expertise is around career coaching and all things career and the way I got here was actually having some stumbles in my own career. I was with Arthur Andersen when the whole Enron fiasco happened, and you know, that’s a long time ago now so maybe some of your listeners need to look that up. But but it was it was terrible, 100 year old company with a great reputation and 10s of thousands of employees across the world basically crumbled in six months. And here it was a young professional thinking I would spend my career here and I was doing well and getting a lot of opportunities just to find that not only did my job go away, but I spent all my time I’m building my network in that company. So all of my contacts now we’re also out of work and also the brand of that company because of the, you know, unfortunate way that it came to fold was pretty much not very positive, I will say. So I have the, you know, the three things I talk about all the time, which are, you know, strong skills, network, and brand where we’re all kind of crumbling at once, and I thought, I never want to be in this position. Again, I never want to be in a position where I feel like I’ve been, you know, I have nothing and that my security lies with one company because that really put me in a very difficult place. Of course. After that, I made sure that I built a strong network both in and out of companies, I made sure to focus on my brand and I made sure to continuously grow my skills, not just in the company or role I was in but outside of that to that, should this ever happen again. I’d never find myself in that. Place. And then I’ve built basically my career around helping others to do that. And that’s where all this came from.

Karen Yankovich 10:07
So one of the things you said there that I think is really important is that you under you started to learn about the importance of building your brand. And often we think about that, as entrepreneurs, we don’t always think about that as a career employee. We don’t think we have to have a brand. In fact, when I talk to people that are in careers that are in corporate or that have paycheck jobs, about LinkedIn, a lot of times they’re like, Well, my employers, but I think I’m job hunting. And I’m like, on a personal mission to overcome that stigma, because it’s really so important that, you know, I feel like if a company invest in the personal brand, for the people that work for it immediately elevates the company, if all of the people that work for the company have strong personal brands, and that is a different. I think that’s a different mindset that has evolved as this as we’ve evolved through the past 20 years.

Dr. Dawn Graham 10:56
Yeah, and I completely agree. I feel like a lot of people Look at brands and say that’s for a product or that’s for an organization. But here’s the deal. You know, Carla Harris, who has also been a guest on my show said something that I think is really profound for anybody who’s in an organization, which is a lot of the decisions that are being made about your career are happening when you’re not in the room. And when you think about that, if you think about you know, the higher ups you know, the new clients who are coming in know if there’s going to be a merger knows if if there is going to be some kind of layoff, you know, if you don’t have a strong brand and brand being, you know, your reputation for doing good work, your expertise. I mean, there’s a lot wrapped up into that word, but if people don’t know who you are, what you’re good at and what you want to do. Those decisions that are being made may mean that you get overlooked not because you’re not qualified, not because you’re not a great person or a great fit for whatever they’re doing, but because they don’t know about you and what you can do.

Karen Yankovich 11:55
Yeah, it’s so true because skills are important right skills are important, but I think I think skills are, you know, people know how to use Excel and Word and you know, Adobe products and things like that. So, so skills are definitely important. But you’ve got to stand out from all the other people that have those skills.

Dr. Dawn Graham 12:14
You really do. And some people think about that. And they say that that sounds difficult. I don’t know what that means. And, and so I think a good way to look at it is how do you approach your work that’s made me different from other people who do the job and you know, for me, I’m a licensed psychologist. So I bring a lot of psychology into my coaching and into the work that I do. And so that that kind of differentiates me from from maybe other career coaches. So I think people need to start thinking about what makes them unique. Maybe it’s how they approach their work. Maybe they have a dual background, because they switched careers and they can bring those skills in to help but there’s always something that makes your approach unique or the way you do your work or what you focus on or if you’re not sure You can ask people you see, what am I known for what what you know, stands out, because I guarantee that other people will probably tell you things that maybe you don’t see in yourself. And that can be a great way to start understanding the value you bring to your workplace or to your clients.

Karen Yankovich 13:17
Yeah. So So how does this all relate to recruiters because we, you know, we talk a lot about on this on this podcast about entrepreneurs and how to build your brand as an entrepreneur. But, you know, often recruiters could be valuable to us in many ways, not just as we change jobs and change careers. But even as we enter enter a new phase of our new, you know, a new stage of our life or career. So how does how do recruiters fit into all of this conversation about branding?

Dr. Dawn Graham 13:47
Yeah, so I mean, obviously, you’re a LinkedIn expert and LinkedIn is the go to place if you’re a professional, you need to be on there and you need to be you need to have a clear brand and so before we get to the recruiter part, I will say One of the things that we know, especially in 2020, we are we are very, we are very targeted, we want information quickly in bite size. And we don’t want to have to wade through anything that’s not relevant. So I would say, first and foremost, when you’re thinking about brand, make sure it’s relevant to your audience. In order to do that you have to identify your audience. If you’re looking to find a new job, and in a corporation or somewhere where recruiters are looking for you, they need to see this first and foremost, they’re not going to go through your LinkedIn profile or your resume, or you know, whatever other social media they may be looking at and say, Hmm, Karen’s get it all these things, which one do we want to hire her for? They’re not going to do that if you don’t meet their need very quickly, and front and center, they’re going to move on to the next person. So I think that’s, that’s first and foremost is that you have to know who your audience is, and you have to speak to that audience. The other thing is, is not to forget about their relationships, I mean, building relationships whether it’s Executive external headhunters or recruiters if you’re, you know, you’re going to be in a job search, the relationship part still counts. And I think sometimes we overlook that because technology has made it so easy to just click and send and, and you know, like and all that. But I mean, the fact is people hire people, they like people hire people they trust. So I think it’s really important to also build that relationship. And remember that we’re all dealing with people, even though we’re on a computer, there are people on the other side.

Karen Yankovich 15:29
Oh my gosh, I love that. And that speaks to the need when you’re creating your personal brand to make sure that it’s in your voice. Because often I see people on LinkedIn feeling like they have to be really they have to have corporate speak in there. You know, they have to be really have to sound really professional. And yes, you need to sound intelligent, but I think it’s important that it’s still in your voice and that you don’t have to pretend to be somebody you’re not. Because people will people we can feel that in your online presence and feel when it’s really you and when you’re trying to be Someone you’re not.

Dr. Dawn Graham 16:01
Yeah, being genuine is so important. I think that’s why a lot of people shy away from the idea of brand because they feel like for some reason, it’s, it’s not genuine, but it is actually all about being who you are. And picking and choosing those aspects of yourself that are going to be most relevant and impressive to your audience. So it doesn’t mean you’re making things up. But you know, the way I describe it is if you if you’re buying a car, and that car has amazing safety features, airbags, child locks and all that, and you’re selling it to a young family, that’s what you’re going to start out with. But if you’re selling it to somebody who wants to use it to go camping in the mountains, you’re going to start with the features of that car that include the the built in refrigerator and the four wheel drive and all the other things. So it’s like, we have to look at ourselves as complex with a lot of skills and a lot of dimensions and then say which of these are going to be most relevant to my audience and that’s what I’m going to put forward. And that’s completely genuine.

Karen Yankovich 17:03
Oh my gosh, I, I say the exact same thing when I’m helping people with their LinkedIn profiles. Nobody needs to know what you did at that job that’s not relevant to what you’re doing now. It’s not being inauthentic. It’s just irrelevant.

Dr. Dawn Graham 17:16
It’s so true. I tell people all the time, Karen, that, you know, if you look in my background, my resume my LinkedIn looks like guys, I’ve had this perfectly planned career all my life, you would never know that I was laid off twice. That, you know, I tried some things that weren’t a fit. And, and that’s the fact is that we all can create this story. And just because we leave parts out of the story, it doesn’t mean that the story’s not true. It’s just that look, people are very short timeframe. They need to hear the story that grabs their attention. And once you grab their attention, there might be other things you want to add. But if you don’t grab their attention, you’re not going to have an opportunity to do that.

Karen Yankovich 17:52
Yeah, yeah. Well, one of the other things that I say about LinkedIn as it as it relates to personal branding, and I’d love to hear what You think about this is, you know, when you when we think about careers, and recruiters, you know, job searches, we think a lot about resumes. And I think I like to, I like to think about LinkedIn as differently than a resume and that resumes are who you used to be all the things you used to do. But your LinkedIn profile position properly is the person that you want to become kind of a dressing for the job you want. It’s not faking. It’s not faking that at all. But you have to be you have to put forward the confidence in being you know, having the skills and the desire to be this, this next chapter version of you. And that’s what I want to see you portray in your LinkedIn profile, because that is what you know, that helps, like you said early on, like, tell me what makes you different than everyone else. Make it easy for me to pick you. Right. And I think that that’s one of the ways to do that.

Dr. Dawn Graham 18:52
Agreed. I would say that you want your LinkedIn to be aspirational in nature and again, using the skills experiences and every thing that you’ve built, but but framing them in a way that shows what you can do with those things. I mean, the fact is, is that the number one thing any employer wants is, is hunger. And then they’re gonna say, once you have that hunger and that drive, which you’ll show through your achievements and accomplishments, they want to know how you’re going to help them with their mission or their bottom line or helping your clients with with getting their projects done or what have you. And so they want to see that. And I think that aspirational piece is so important, because we’re moving into a time where passive candidates are becoming a huge way that recruiters are bringing on new hires and passive candidates or people who are not necessarily looking but have this aspirational LinkedIn profile that shows their skills and accomplishments in light of what those skills and accomplishments will help companies do and they’re seeing this and they’re reaching out to these candidates are not necessarily looking and starting the interview process and this is where they’re hiring from. So I think knowing that this is Even if you’re not looking today, you think you might be looking, you want a profile that speaks to recruiters who are starting those searches.

Karen Yankovich 20:08
Yeah. So in your book, you talk about some of the mistakes that switchers make with that you wish you had known before making some of your own career switches to any of these applied to like your personal brand. And tell us about some of those, those job switch killers.

Dr. Dawn Graham 20:24
Yeah, so I think one of the job switch killers, if you’re looking to make a functional or industry switch, one of the things that we have to realize when it comes to our brand is that what works for us last time may not work for us next time, meaning there might have been a specific accomplishment that everybody’s been impressed with and that we lead with. But if you’re looking to move into a new function or a new industry, this may not be the most relevant and so you need to look at your background and your brand and see what’s most relevant. So you know, quick example from my from my work at Wharton is I had a student you He wanted to move from the the clinical side of pharma to the business side of pharma and the student had all the business skills and all that but kept leading with the PhD, which is very impressive. Having a PhD in chemistry is ridiculously impressive. But now that you’re looking to do something completely different, the business side didn’t really care about the PhD. They didn’t care that that you know, you had the scientific background, what they cared about was that you had data analysis and that you knew finance and that you had, you know, client experience and this type of thing, which this student had, but she wasn’t leading with it. So when she started leading with that, all of a sudden doors started opening and the best part of it, Karen, was that when she got down to the the final two candidates, they said, Okay, well what makes you different, what makes you stand out and she’s like, well, I also have a PhD in chemistry, and so…

Karen Yankovich 21:56
Which is like, a dream, right?

Dr. Dawn Graham 21:58
Yeah. Bam. So I always say metal. First standout second. And this is a prime example of how that works much worse because what people don’t understand is that the hiring process is actually about elimination, it is not about selection. And elimination is a very different process in your brain. And when a hiring manager recruiters looking to eliminate there, it’s really easy. Oh, you have a PhD, we don’t need a PhD, we need some of our business fields or you have this or you don’t have that. But when you’re down to those final two or three candidates, now it flips and now they want to know what makes you unique. So when you know that the job search process is like this, you can redesign your strategy completely to be more competitive and get where you want to be.

Karen Yankovich 22:39
Very cool. Very cool. Tell me what else prompted you like what what were you seeing that prompted you to write a whole book around this?

Dr. Dawn Graham 22:48
So great question. And I this is a this is a very easy answer. The fact is the job world is changing and hiring hasn’t caught up period. So so we are now Moving into a market where we have hybrid roles, we have portfolio careers, we have, you know, basically hire for project type work gigs, because there’s such a fluidity in the market right now in terms of, of what the needs are globalization, technology, all these things are happening, which means what I hire you for today may look very different from what I need you for next year. And so, so switchers, in my opinion are becoming the new normal, you need to be able to have this agile set of skills and be able to move from function to function and industry to industry. However, what I see is that the hiring practices, although they’re changing, they’re not quite there yet. So we still have applicant tracking systems looking for keyword matches or five years of experience in marketing and this and the fact is, if your switcher you don’t have that doesn’t mean you won’t be a successful candidate, but you’re probably not going to make it through the applicant tracking system. So what I realized is that we’re in this very interesting time where The, you know, career dreams that people have, are not necessarily in alignment with hiring practices that we have. And this book essentially helps you to get past that barrier so that you can land the job you want. And it’s a very tactical practical book around, here’s how to make a career change as a switch. Of course, the techniques work for non switchers as well. But what I’ve realized is that the traditional methods that sometimes you can get away with as a you know, non switcher just are not going to work for the career changer.

Karen Yankovich 24:37
So tell me, I don’t know that we’ve actually ever defined what you what you will define switcher for us. I don’t think we’ve got to defined. How do you define switcher?

Dr. Dawn Graham 24:46
So a career switcher is somebody who’s changing industry function or both industry and function. So, you know, the traditional career path is usually, you know, moving into a similar industry or function or maybe moving up The ladder progressing advancing, but a switcher is going to go from maybe the the manufacturing industry to the farm farm industry or maybe they’re going to go from working in marketing to working in finance. And so these are some pretty big changes that, you know, that people are making today which honestly, are becoming more and more necessary as jobs change and shift and more. But we don’t necessarily have the tools in place to hire or to assess these candidates. And let’s face it, I mean, you know, this to hiring managers are often not trained on how to to select candidates, and that’s not a slam on hiring managers. It’s just not their job. their day job might be accounting or finance or data analysis. And so maybe they hire somebody two or three times a year and they don’t really get trained or get a lot of experience doing this. So to hire a switcher, they you know, they really have no idea where to start. What they tend to do is go away The tried and true skill match or word match and hire those people, which, you know, I’m not saying those people aren’t qualified, but you may have a fantastic candidate who’s a switcher that gets overlooked for the sheer fact they don’t have the right keywords on their profile.

Karen Yankovich 26:16
So could you be a switcher, if you’re going from a career to an entrepreneurial role or from an entrepreneurial role to a career or even from a career to a, you know, side hustle, entrepreneurial role? Maybe, maybe you’re retiring and you want to, you know, just do something different? Can that is that can you still be considered a switch? Or do you really define it as career to career?

Dr. Dawn Graham 26:37
I think all those things are switchers. In the book I talked about, you know, returning after maybe an absence from work, that could be a switcher. So there’s a lot of that, yeah, retirees are great, because a lot of times you’re retired, but you want to keep working, but you want to do something different. So yeah, I address that in the book as well. Because the fact is, it’s really anything that is not the traditional career path. So it’s not traditional for People that work in corporate and then stop and start their own business. So all of the skills and practices we talked about in the book absolutely apply to all those populations. Because the fact is, all of that is based on on building a strong brand, building a network, understanding how to present yourself differently, and in a way that’s relevant to your target audience and not let the great great things get lost in the good stuff. And, and a lot of it to Karen is I weave a lot of psychology into the book. As a licensed psychologist, what I’ve learned is that a lot of the job search is based on human relationships and interactions. And, you know, we all know that humans tend to have communication challenges at certain times and things like that. So I talk a lot about how psychology gets in the way, both from the hiring managers perspective and what’s going on in their mind. Also the candidates perspective and some of the things that trip us up as candidates so that we can kind of wipe that off the table and get around that barrier as well.

Karen Yankovich 28:00
So cool. And I almost feel like you’re kind of almost giving, if you need it permission free will to do this because I think it’s becoming more common. But I think there’s still a lot of reluctance to kind of straying off the what is I don’t even know if there is such a thing as a traditional path anymore. But, you know, I think the days of starting with the company when you graduate college and retiring when you’re 70, you get that same job. I think that’s not happening that often to me. I don’t think that’s traditional anymore. That being said, though, I think that’s still kind of what’s expected. Right. So I kind of feel like you’re giving permission for people to be switchers?

Dr. Dawn Graham 28:34
Yeah, I love I love the way you say that. Because I think that’s what this book does. It basically says, like, this is a new world we’re living in. And for most of us, you know, we’re hanging on to strategies and tactics and ideas that that don’t exist anymore. So to your point, if you you know, you’re not a job hopper anymore. If you stay at a company one to two years Matter of fact that especially in certain tech industries, that’s pretty expected and the flip side is if you stay with a company, ah, 10 years, now employers start to believe that maybe you’re not agile enough to make a move, and why did you stay somewhere so long? So attitudes are shifting. And, you know, applying online used to 20 years ago be like it was new, it was great. It was working. But as you mentioned earlier, it’s so oversaturated now that it’s not working anymore. So I think what the book does is exactly what you said, Give people permission to let go of the old ways of doing things and what used to work and what now is actually getting in their way and to say, look, it’s not me, it’s not that I can’t do this work. It’s that I’m using old strategies and techniques, and that’s why I’m not getting where I want to be.

Karen Yankovich 29:44
Oh, my gosh, well, I I love that you’re doing this because I think, you know, I tend to talk too much to my entrepreneur listeners. And I know that there’s a lot of business professionals that listen to this show. So I’m so glad that you were You know that that you and I were able to have this conversation, and that you bought this book to us because I think that, really that’s what this whole podcast is really about. Not that you need my permission or your permission to do anything, but sometimes we just need to hear it, we need to hear that it is more common than not, especially one of the things you mentioned, too, that sometimes you’re you, you’re, you know, you’ve taken a few years off for whatever reason, maybe you raise kids, maybe maybe you just traveled for a while, whatever. I think that that’s becoming more common. And I also think that it’s rare that you’re sitting on a sailboat for three years, you know that you probably did something in those years, that still positions you maybe around maybe you were you know, working for a nonprofit, you were volunteering, you’re on the board of directors of something, right, those are all things that still position you I think with the skills that put you in a position of leadership to get that new, you know that have that new chapter in your life.

Dr. Dawn Graham 30:50
I totally agree. And the book talks about that there’s a there’s a lot of exercises, ones that who I am map and it really encourages you to look at all those things. You’re Three years sailing trip your volunteer experience and everything and look at yourself really holistically because i think i think we do tend to, you know, start to identify with our label our title our company. And we it’s really hard for us to start to see ourselves different ways, but, but my mantra in the book is no apologies, you don’t have to apologize for anything in your career, whether you were fired or laid off or took three years off, because you wanted to or whatever, you don’t have to apologize, stop doing that, and start owning what you did and showing how it has made you an even better candidate. And I think when you start to do that, again, confidence breeds confidence. So So it’s about taking what you’ve done and positioning it into a story that shows why you’re qualified.

Karen Yankovich 31:43
Oh, my gosh, so cool. So, Dawn, how can people learn more about you? How can they get a copy of the book? I know you spend a lot of time on LinkedIn. So maybe that’s a place people can learn more about you tell us how people can?

Dr. Dawn Graham 31:54
Yeah, absolutely. I’m on LinkedIn. If you if you heard me on this podcast. I’d love for you. To say that in a personal note, so I know where you saw me. You can also follow me on twitter @drdawngraham. Of course my radio show is on SiriusXM 132 every Thursday live at noon. So if you want to call in and ask a question, you can do that. And of course, I have a website as well, drdawnoncareers.com where you can find everything that I’ve done, including all my podcasts and radio shows and my blog and everything in one, one quick place. So lots of different ways no matter what what kind of media tool you’re using.

Karen Yankovich 32:32
Cool. We’ll put links to all of that in the show notes. Thank you so much for doing this. This was such a it was fun to hear what you’ve been up to. And I haven’t talked to you since you’ve since the book has come out. So it’s been a It’s been a while. So I’m glad we got a chance to do this. Thanks so much for being here.

Dr. Dawn Graham 32:46
Yeah. Thanks, Karen. It’s been really fun talking again and yeah, let’s let’s get together soon.

Karen Yankovich 32:51
Sounds good to me. It was so fun to catch up with Dawn. Dawn and I met in person a few times because she does her interviews for SiriusXM Career Talk Radio, in person in her studio in Philadelphia, which is always fun to, to meet up with people in person and what we’re kind of missing now at least I’m kind of missing now that it’s spring of 2020. And I’ve been cooped up in my house for a couple of weeks now. So, first of all problems, you know, it’s really nothing to complain about here. But uh, it was it’s, I’m looking forward to the days where we can start doing these interviews in person again. So don’t talk about a challenge. We’re not doing that challenge anymore, but we are still doing weekly live workshops, you can check them out at freelinkedinworkshop.com, and every Wednesday, I’m doing a live workshop at that, at least in the spring of 2020. We’ve also started doing more YouTube videos, so make sure you check out the link to our YouTube channel, in the show notes and subscribe to that we’re doing lots of LinkedIn tips on YouTube these days. So that’s just a way to get some more support and more connection, right? So again, check us out at freelinkedinworkshop.com, join me for a live workshop. What I love about what we’re doing with this version of the spring 2020 version of these workshops. I’m actually staying on the workshops at the end of the live workshops for as long as you want me to do brainstorming your ideas, there is nothing that we did I teach on LinkedIn marketing that doesn’t start with what is a win look like for you, right? If you invest in my course or my programs, or any one on one strategy, I want to know before we even get started, what does it look like on the other side, right? What is it? What is going to make you say this was the best money I ever invested? And everything we do from that point forward is focused to make that happen, right. So I help you brainstorm those things live on this free workshop every Wednesday. So check it out freelinkedinworkshop.com. If you’ve been on these workshops before, join me again because it’s all new. And I hope to see you there, and we’ll see you back here next week for another episode of the Good Girls Get Rich Podcast.

114 – Three Simple LinkedIn Profile Updates

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares 3 ways you can update your LinkedIn profile.

As you’re staying at home during the COVID-19 pandemic, now is the perfect time to update your LinkedIn profile and make sure it’s reaching its maximum potential.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

Are you stuck at home amid the coronavirus pandemic? Now is the perfect time to take a look at your LinkedIn profile and make sure it’s reaching its maximum potential. Here are 3 ways you can improve your profile:

Your Profile Header Image

The header image is one of the first things people see when they visit your LinkedIn profile, and you need to make sure it shows who you are, what you do, and what you have to offer. Use it to show the world what product you sell. Update it to promote your upcoming event. Tell your fans how they can subscribe to your email updates. There are many ways to make the header image work for you… use it to your advantage!

Your “About” Section

The “About” section of your LinkedIn profile is a tool to show others what you’re all about. Don’t be shy! Tell others all about yourself and what you do. The more information you share about yourself, the better search results you’ll get on Google… more visibility!

Your “Featured” Section

The “Featured” section, which used to be the “Media” section, is a new update on LinkedIn. This section allows you to feature what’s important to you. Have an event coming up? Add it to your “Featured” section. Just released a podcast episode? Share it in “Featured.” Use this section of LinkedIn to promote what’s important to you.

As we’re all stuck at home with little to do, take advantage of this extra time, update your LinkedIn profile, and reap the benefits!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/114
  • Introducing this episode’s topic (2:58)
  • Taking control of your personal brand (6:37)
  • Why your LinkedIn header image is important (8:18)
  • What makes a good LinkedIn “About” section (11:31)
  • The value of the “Featured” section on LinkedIn (13:56)
  • Recap of the episode (19:33)
  • Info about Karen’s weekly live webinar (20:31)

Resources Mentioned in the Episode:

Help Us Spread the Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

Ways to Subscribe to Good Girls Get Rich:

Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 114.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich, and we’re on episode 114 of the Good Girls Get Rich Podcast. And at the time that I am recording this, I live in New Jersey, and in New Jersey we are self-quarantining due to the coronavirus and the COVID-19 pandemic. And you know, the world’s upside down a little bit, right? So I’ve shifted my business I’m sure that you’ve shifted yours or you’re thinking about shifting yours. One of the things that I’ve been doing if you haven’t seen them yet, is creating daily live videos. How can you Make $1,000 Roday? And I think it’s important that we understand that while we might not have control over a lot of the things in our life right now, right? We don’t have control over what our employers do with our paychecks. We don’t really have control over what our customers do, although we can have a little bit more control over that, you know, we don’t have necessarily even control of what the government does, we’re our families do, we do always have control over what we do? And we always can count on ourselves to show up in a way that is confident and that is going to make an impact, you know, a positive impact in our lives moving forward. And I get it, let me tell you, I get it that it’s not easy. You know, I’m recording this on a Monday and I will tell you that I spent the weekend not really depressed because I’m not really a depressed person, but in a way like what the ever-living heck is going on. And when I went to bed last night, I went I went to bed thinking I need to wake up tomorrow and kick myself in my own behind, and, you know, take control over how I spend the next few weeks. Because it is, you know, it is possible I only can control what I can do right I can’t control what’s going on in the world. And what I can do is continue to support you continue to support you and learning how to continue to make a living during this crazy time. And that’s why I’m doing these Make $1,000 Today videos, you can check them out at make1ktoday.com. That gets you to my YouTube playlist. So I hope that that is inspiring you to just shake a little bit of cash out of your business and not be waiting on the government to send you a check or you know your employer to rehire you or anything like that. I’m always available for consultations if you’d like go to my LinkedIn profile. I’m going to talk to you a little bit about that today. Be go to my LinkedIn profile and there’s a button there that you can schedule some time to chat if you want to brainstorm with me about what that might look like for you. But here’s the thing, I think today is a great day to, to take a look at your LinkedIn profile. Because as you are stepping into whatever this new chapter of your life is, it’s up to you to tell the world what that looks like why you what makes you the person to support whatever it is that your support right now, right and, and your LinkedIn profile is where you tell the world what you want them to know about you. So what I’m going to do today is give you some ideas to get you just give you a couple little quick ways that you can make the biggest impact on your LinkedIn profile. While maybe you have a little bit of time, because we’re all sitting here with our phones in our hands all day long rate, or hopefully not, but at least I am way more than I should. And people are going to throw your name in a Google search, your LinkedIn profile is going to come up. So take this opportunity now where maybe you have a little more time behind your computer and create make some make some little changes to your profile that could make some big changes in your brand and your business and your career. So as usual, if you’ve listened before you love what you hear today, you know, we’d love to hear from you. So take a quick screenshot of this episode, and share it on social media tell the world that you’re listening to this show tag me, I’m @karenyankovich across all social media and I will share it with my audience and that way we both get more visibility right and that’s how we we support each other. That’s how we lift each other up in the show notes for this episode, which is at karenyankovich.com/114. You’ll see a link for Speakpipe or you can leave us an audio review. I love that! In the audio you not only, not only can you leave us an audio review, it’s kind of like a voicemail, right? You can just leave us a message with whatever it is if you have a guest you think we should have on the show speakpipe is a great way to tell us about that. If you want to be a part of my Make $1,000 Today series messaged me, you know reach out to us on Speakpipe and let me know what kind of ideas you have about shaking cash out of your business in your life in this Crazy new world of ours. And, you know, because we’re looking to book guests, we’re doing this every day. Right? So we’ve got a lot of a lot of guest opportunities on that. So check that all out. So, you know, I will just a little bit of a backstory as to why I’m doing this episode. Right before this pandemic really became a big thing here in the US. I was at a conference, Podfest Multimedia Expo Conference with 2000 people. And you know, we got to the conference, knowing that this was going on in the world knowing that it might be moving to the US but not really understanding the impact of it yet. By the end of the conference, which was like three days later, the world had shifted. I was in Florida, my parents live in Florida, so I took a train to go back with them and spend a couple days and literally didn’t stay the end up end up saying the whole week I ended up turning around and going back but what has been interesting since then, not just Podfest, but Podfest then created a virtual opportunity to kind of talk for me anyway for some people to talk to their audience about what their topic was at the show, but also independent podcast conference. And I’ll put links to both of these Facebook groups because they’re both public in the Facebook group. Both of these learning opportunities also did a two day summit in the last two days, just with lots of free information about podcasting. So I have had my head in the world of supporting podcasters since this since I was at the conference, and then I did to, you know, live virtual events for podcasters since then, and really what I was trying to get across to the podcast community and that translates to what I’m going to teach you today is you are an influencer. And whatever it is you do, you can be you can position yourself as influential. And it starts with you. It starts with you what makes you different. So it’s really been more apparent to me than that. The importance of really taking control of our personal brand. Listen, a lot of people that I work with on LinkedIn strategy are businesses, right? Sometimes they’re small businesses, and they bring me into training. Sometimes they are entrepreneurs, and they and they hire me to help them get leads. And I love doing all of those things. But for the podcast community, it’s really been more about creating a strong personal brand, so that you can get better guests so that you can get maybe to be a guest on other people’s show so that you can get great sponsors, right. And you have to take control of that. So I’m going to give you a couple tips today on how you can do this because I think whether you’re a podcaster or an entrepreneur or a small business owner, or somebody sitting here looking at your computer going, what can I be bringing to the world during this time, right? I mean, we’ve had a week or two to kind of stick our heads under our pillows and say, oh my gosh, what is this world coming to right? But you know, we got to pull ourselves out of that at some point. So when you’re ready to pull yourself out, I’m here to support you and I wanted to share that with you show you a couple ways today that you can start grabbing control over what people see when they throw your name in a Google search. And these are simple things, right? These are three simple things that you can update on your LinkedIn profile right now while you’re quarantined while you’ve got a computer and not a whole lot else to do. So the first thing I want you to look at is your header image. And that is when you pull up your profile that is what’s at the very top of your profile. And if you haven’t done anything with it, it’s just like a gray box as very, you know, doll and, and, you know, it basically just shows that you’re not paying all that much attention to your LinkedIn profile. So there are so many free tools Canva being one. Canva C-A-N-V-A, we’ll link to that in the show notes being one where you can create a header image of yourself and let me just tell you, graphics are so not my thing. I am not great at graphics, but I can create a graphic on Canva that I can put on my LinkedIn profile. So because Canva makes it so easy for us. So When you go into Canva, they don’t at the moment that I’m recording this anyway, they don’t have a template for your LinkedIn header image for the LinkedIn hero image, whatever you want to call it. So what you’re gonna want to do is create a custom image and the custom dimensions are 1584 pixels, so 1584 x 396. So 1584 x 396 are the dimensions that you want to use when you’re creating a new header image. Now, you don’t have to make this beautiful, you don’t have to add words. In fact, I kind of almost recommend you don’t, because when you pull up your profile on different types of devices, different kind of mobile devices, you know, when landscape portrait, your iPad, your computer, your profile image, which is the picture view sometimes moves around, so you don’t want your profile image to be on top of the text that you have in that. So I’m not saying you have to make this complicated. You can make this if you’re a realtor, take a beautiful picture of something that you have. That’s a second in your community, right maybe it’s springtime and the apple blossoms are in bloom take a picture of that. upload it to your header image. If you do you know if you’re a an author take a picture of your book and and just kind of just showcase what it is that you do and use this header image to showcase what it is that you do. I changed my header image a lot. I use it for kind of promo right now I have my free training up there. And you know, it lets people know that I have this free training if people are interested, right. So I change it a lot. It’s not hard to do, but it’s something that we don’t often do. So now that I’m asking you to take a couple minutes and look at your LinkedIn profile. And make some updates. Make an update to that header image. Just take some time, create a new graphic, update it, you know, in Canva, you can even create like almost like multiple graphics of the same size, right? So you might want to create a couple like if you’re a realtor, create four different ones for four different cities. Write and then update them. If you have if you know you have something coming up, but you’re not marketing it yet, update it right now with something that’s more generic something maybe that’s list building for you. But then make another one and be ready. When you’re when the time comes to update your header image to whatever it is you’re currently going to be marketing. Again, I could talk about this forever different ideas for that you can always join me in my facebook group as well, which is completely free. And we’ll link to that in the show notes as well. And we can brainstorm What a great header image might be for you. The second thing I want you to think about is your about section. Now this is really interesting. And this is really cool because the about section, let me just talk about the about section for one second. the about section used to be called your summary. And in fact when you go to edit it at least in my case, it still says summary. It says edit about but then it has summary there, right? So your about section used to be 2000 characters, but it’s been changed. Now it’s been changed that now you can update it to 2600 characters, they’ve given us an additional 600 characters. So that’s a lot more characters, right when 2000 to 2600 is a lot more characters. So it’s giving us more time, more, more opportunity to really tell a story. So when they change this from summary to about, think about this from a psychological standpoint, it’s a tiny little change on your LinkedIn profile, but it’s I think it has big psychological impacts. A summary is a book it’s boring, it’s just you know, like the summary of a book and it’s just the you know, here’s, here’s a little bit about what the book is like. But about is interesting, right? You know, anything about website marketing, you’ve probably know that your about page on your website is often the most visited page on your site. Because we’re nosy, right? We want to know more about the people that we do business with. So when you’re creating your about section, make it interesting. Don’t make it boring. Make it in first person Tell me a story. Tell me about you tell me what makes you interesting what you’re passionate about about the business, you’re doing right? And use all 2600 characters because those characters feed Google. They feed LinkedIn. They feed it, they feed it when people are searching. So think about what are people searching for on LinkedIn that you want to come up as a search result if you want to be a podcast guest, put that in your about section. So when people search for that you come up if you want to be a keynote speaker, put it in your about section. If you are a money mindset coach, make sure you’re using those words in your about section, right, and feed these platforms so that when people are searching for this stuff, your profile comes up. So again, all 2600 characters make it interesting, make it a story and take some time to really recreate this section. You’re welcome to model mine. I actually am always changing mine so I don’t even know what mine’s gonna look like by the time this episode goes live, but you’re always welcome to model it. The last thing I want to talk to you about here that you can make a little change on, and this is cool. This is a really cool. So LinkedIn has recently taken the media that used to be living in our about section. Right. So at the bottom of your about section, there was an opportunity to put media in there. And if you scroll down to your experience section, you’ll see what I’m talking about, you can still add media to your experience section the way we used to be able to edit our about section. Now I’m going to qualify this by saying there are still a few people that don’t have this feature yet. So if you’re still seeing the media that’s across your about section, I still want you to listen to this because this is going to apply to you. Even today, even though you don’t have this feature. And I’m going to tell you why in a minute. But what LinkedIn is doing is they are rolling this out slowly but I think the majority of the people are seeing this now. They’re pulling the media out of the about section and they’re creating a section called featured. And these this featured section is immensely valuable. These are giant tick boxes that really stand out from the little tiny media boxes that we used to have before compared to the little tiny media boxes that we used to have before. And you still have the ability to put a whole bunch of different things in your featured section. But I am a fan the way it’s laid out right now, and this could change. This is a brand new section. But at this moment in time, I’m a fan of only using two because when you use more than two, it becomes like a carousel with those arrows that you can click to make it to go through them. And then it gives people like something else to do besides click on one of them. I want them to click on one of them right. So what I’m currently doing right now for my featured section, is I have one of the boxes I’m using and I’m updating it every week for my most current podcast episode and then the other one I created a box that says apply for a complimentary strategy call. Now I have been doing complimentary. I mean most business coaches do complimentary strategy calls right? I’ve been doing this for years, and I’ve had this on my LinkedIn profile for years. And I’ve gotten a few people book calls from my LinkedIn profile over the years, but I’m getting multiple people booking calls from this section a week now, because this I, what I did was I wanted to create, I went back into Canva that we talked about in the first tip that I talked about. And I created a box in Canva that just says ready to learn how to leverage LinkedIn, apply for a complimentary set strategy called click to schedule. And when you click that box, it takes you right to my calendar, so that you can immediately schedule time to chat with me. This is huge. This immediately monetizes LinkedIn by doing these kinds of things. Now, what you’ve also can do and the thing I can’t imagine that I’m ever going to take down this apply for a complimentary strategy call. But I’m always testing other things in the on the box on the left, for example, I did a LinkedIn live with Marie Forleo a couple months ago, and it got a lot of action and it was a lot of fun to do. And one of the things you can do With your featured section is feature a post. So if you’ve got a post that’s doing really well on LinkedIn, like an actual post, like maybe it’s a blog post, or maybe it’s just a question you ask your audience, you can feature that post. And when they click on it, it will go right to that. So by featuring the interview with Marie Forleo, I got even more people that were able to click on it, which was really cool. All kinds of things you can put in here. The other thing that’s really interesting about this section that’s different than way than the way it was before, and it’s different than the way the media still is, in the experience section is, when you click on these links in the experience section, you go straight to the link that you’ve identified there. Whereas before you would go to this interim kind of a holding page. So it wasn’t a direct link. You had to click at least twice to get to the place you wanted people to get to and I don’t know you lose people that way. Right? This you go straight there. So I’m still experimenting with this section. But I am telling you it is one of the best changes LinkedIn is made in a long time. So the third thing I want you to do while you’re quarantine is look at the media you have in your about section. Or maybe you don’t have any media, maybe it’s time to add some media. And make sure if you have this featured section, make sure you’re really intentional about using it with. I like to two specific types of media. Here’s the thing. That’s important to know, even if you don’t have this feature yet. When I look at everybody’s profile on LinkedIn, I see it the way I have it. So let’s just say Suzy doesn’t have this featured thing yet. When I look at Susie’s profile, I see her media as a featured section even though she doesn’t. Okay, and when she looks at mine, she doesn’t see it as featured. She sees it as media in the about section. So what’s important to know about that is you need to do this even if you don’t have the feature yet, because everybody that does have the feature sees your media the way I’m saying here right now. So you want to still do this, even if you don’t have it pulled out of your about section yet, in the featured section, I know this is a little complicated. But listen, I don’t make this up. I’m just reporting it. So you want to make sure that you’re picking choose really important types of media creating a really strong graphic to go along with it, and send people to that section. Again, if you’re, if you’re not sure how to do this, or you are looking for support on how to how to, you know, really take advantage of these things that we talked about today. I’m here to help you and I’m going to tell you a couple ways we can do that. But let me just recap real quick. The first thing I want you to do is update your header image 1584 x 396 simple to do take some time, make sure it’s updated and relevant. The second thing is update your about section you have 600 more characters than we’ve had before. Make sure that it is story based easy to read something that is going to intrigue me and interest me make sure you have a call to action in there. Make sure it’s first person I know it’s a lot of rules, but you’re gonna be so happy when you’ve got this done. Because it’s really going to be valuable to your business and may help bring the profits to your business. That’s why we’re doing this right not so that we can look pretty so that we can have more money in our bank account. And the last thing is to be really intentional about two pieces of media to use in your featured section on your LinkedIn profile. So in addition to and I may I, by the way, I broke all the rules that I teach in this episode by saying one call to action one call to action. I gave you a million calls to action in this episode here, but I’m going to give you one that you absolutely want to take advantage of and that is this. In addition to doing the daily videos that Make $1,000 Today videos, I am doing a weekly live webinar because what I know is when people start to see more about you on your LinkedIn profile, when they start to maybe invest in you on a smaller level that we’re teaching in the make one k today, there are going to be a certain number of people that will want more from you. And LinkedIn is not the place for you to sell your hundred dollar programs because I want you on the phone with people and you cannot get on the phone with enough people To make enough money at $100 a pop. So what I’m doing is I’m brainstorming every single week with you, I’m doing a short webinar or short workshop. And then I’m sending out as long as you want to brainstorm with everyone that’s on the workshop live about what Your $5,000 Offer can be on LinkedIn. And here’s the thing, all of the things we talked about today need to be in line with that, right. So if you have a podcast, if you have a blog, or if you’re doing video, make sure that that is in line with what you’re, you know, maybe an introductory offer that you’re driving people to, which is where you make the thousand dollars in a day. But make sure that offer is in line with something that is a higher end offer. People will pay for faster results. We have lots of people now that are working more than ever, right? They’re working from home, they’re homeschooling their kids, they’re swamped. They need our help. Okay, this is not the time to stop offering what you provide in the world. It’s the time to continue to offer it. So your continued is to continuing to support people through this crazy time. Yes, I mean, I am providing free life videos every single day free weekly workshops every single week. But obviously at some point, I am a for profit business. If you want more, I’m going to tell you what that looks like. That’s what I want you to be able to do too. So join me every Wednesday, if you go to create your5000offer.com you can, you can register for that workshop. I love to have you there. And we can brainstorm what Your $5,000 Offer is, but maybe even what the featured images or your header image might be, that will be in line with that $5k offers that you get people into that offer when you’re ready. So I hope that this was valuable to you. I mean, you got no excuse. If you’re sitting around at your computer. Listen, I work from home. So this really shouldn’t be all that different from me, but somehow it is. So take some time position yourself so that you are ready for the business when it comes in. There’s so much more to this than I can talk about on this short podcast. But position it make sure that your LinkedIn profile is is pivoted to go with the kinds of Things that you’ve you’re pivoting to in your business I’m here to help you decide what that might be. Again free workshops every single week. Happy to do that. So you join my facebook group at karenyankovich.com/facebookgroup, watch the weekly videos at make1ktoday.com. They’re broadcasts across in my in my Facebook groups that’s the best way to get notified of those. And join me every week for the your5000offer.com workshop. Let’s lift each other up here. We need each other, we need each other. Let me help you so that you can help the people that you need to help share this podcast. Remember, take a quick screenshot of this episode on your phone and share that on social so I can share it with my audience. The bottom line is I want you to be massively successful in 2020. I want this to be simple for you. I want to look at this time as a time for us to really evaluate what the next season of our life and our business and our careers are going to look like. And innovation comes from challenging times like this. So Let’s do this together. I’ll see you next week for another episode of the Good Girls Get Rich Podcast.

113 – Change and Work Ethic with Suzanne Evans

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Suzanne Evans and discusses the importance of change and work ethic in business growth.

Suzanne Evans, the founder of Driven, Inc., went from secretary to a $7,000,000 business in record time. She’s also the author of The Way You Do Anything is the Way You Do Everything.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

The goal of your business should be to grow, and two important catalysts that bring business growth are change and work ethic.

The Importance of Change

As the world changes, so should your business. When you started out, maybe your client market was different. The economy was probably different. The niche you filled in the market has also most likely shifted. You probably learned what does and doesn’t work for your business.

Shifting your business to meet demands is important. Without doing this, your business will become outdated. Your business needs to stay current with the times and demands of clients.

Work Ethic

Growing a business, often, is difficult. Even if you love your business and love what you do, that doesn’t mean it’s easy. Business growth requires a lot of time and effort. You know what they say… nothing good ever comes easy.

Success might not come easy, but that doesn’t mean it isn’t fun! With a strong work ethic, you will achieve much higher goals at a much faster pace than those who only put in half the effort.

There is a lot to learn and figure out in a business journey, but with an openness to change and a willingness to work hard, you will set yourself up to achieve your business goals!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/113
  • Introducing this episode’s topic (2:21)
  • Learn about the free video series, Make $1,000 Today (4:12)
  • Learn about the weekly workshop, Your $5,000 Offer (5:20)
  • Introducing this episode’s guest, Suzanne Evans (6:41)
  • Why shifting your business is important (13:07)
  • Suzanne’s biggest challenge (19:01)
  • Why it’s okay to say “No” (23:10)
  • The importance of work ethic (26:21)
  • How to find out more about Suzanne (32:41)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 113.

Intro 0:07
Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hi there. I’m your host, Karen Yankovich. And this is Episode 113 of the Good Girls get Rich Podcast. And we’re brought to you by Uplevel Media where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone with the perfect people that are interested in your high ticket offers people who you can’t wait to have the opportunity to chat with. We teach digital marketing with the human touch. How do you build your business from the top down, not the bottom up. So if you’ve listened before or if you love what you hear today, we love to hear from you. We love to get your rating And reviews, you can rate us review us on Apple Podcasts or wherever you’re listening to the show that helps us know what episodes resonate with you, especially if you give us some details. If you’ve already rated us remember, you can also whether you rated us before or not. You can also go to karenyankovich.com/speakpipe or go to karenyankovich.com/113. And you’ll see the show notes for this podcast there and look for the link for Speakpipe there, and you can leave us a voice review and you can tell us if there’s a particular episode that you liked. If there’s a show or a topic that you’d love to hear if you have a guest, you think we should interview going over to karenyankovich.com/speakpipe or find the link in the show notes and leave us a an audio review. We love that. So lastly, before we dive into this, take a quick screenshot of this show. share it on your social media tagged me I’m @karenyankovich. Put it in your stories or in your feed whatever whatever works for you. Because when you share that you’re listening to this podcast with your audience. It helps more people get to know about the app, the show gets to know about me and my business. And I appreciate that so much that I share your posts with my audience. And that gets you more visibility. Right. And that’s how we lift each other up in this crazy world. And speaking of crazy worlds, so this episode is coming out or it’s getting edited, right in March 2020, right smack in the middle of all this COVID-19 virus craziness. And you know, it’s shifted things a little bit, right. It shifted things a little bit in my business. And when I listened to this episode with Suzanne, I think what she’s talking about what we’re talking about is even more important today, since the world has shifted a little bit on its axis, certainly the marketing world, because it really boils down to understanding marketing. And marketing isn’t a bad thing, even in today’s world. We still The world needs, the services you provide. It is not the time to stop sharing your greatness with the world. Of course, if there’s something you can do to provide value, or to support the people around you that might be struggling, by all means you should be doing that. But you don’t have to hide from the marketing. Because of things that are happening in the world. You want to look at it, you want to make sure that it still makes sense, right? You want to make sure that the marketing you’re putting out there is still the messaging is what the messaging you want right now, but it’s still really important that you’re marketing. And to me, it’s even more important today that we recognize how important our own skills are to our lives, right. So many people are getting laid off or getting furloughed and we don’t have a lot of control of that right. We don’t have a ton of control if if our job is laying us off or furloughing us, but maybe this is the time to think about what are the skills you have? what it what is your zone of genius? What do you do whether or not people will pay you to do what you love doing it? Maybe now’s the time you can build a business around that. Right? I’ve been doing a free video series that we’ve labeled Make $1,000 Today. Okay, so I’m going to link to that in the show notes to an episode that I did with Laura wick. And then a subsequent episode that I did Laura and I used to play this little game with each other and we were in a mastermind together, when one of us would get a little like frustrated or whatever with our business or you just needed some cash. We would challenge each other to make $1,000 that day, and honestly, it happened almost every time. Can you do this every day, but you definitely can do it today. And in you know, here in the US, the government is talking about sending checks to people for $1,000 which is amazing. And I love that and I’m not saying that you shouldn’t be looking for those checks. What I am saying is you have it inside of you to be to be generating income and when you when you build a business or even a side gig or career, whatever level looks like to you, when you build it around your own skills, you always have complete control of that, right? So, we’re doing a video series, you’re, if you go to make1ktoday.com it’ll link you to some of the videos we’re doing. We’re also doing a free weekly workshop, how you know, on how to take that because when you’re working with people, right, when you’re making those lower end offers to people to bring $1,000 into your world, there’s gonna be some portion of those people that are going to want more from you. And I want you to be ready for that. I want you to be ready. When somebody says Alright, this half hour has been great. How do I get more? So we’re also doing a free workshop. Make $5,000 your $5,000 offer what is your $5,000 offer? So we’re doing weekly workshops on that your5000offer.com. your5000offer.com will take you to the weekly workshop. I want Be ready with that higher ticket offer when you’re offering the lower ticket offer to bring that thousand dollars in at some percentage of those people are going to say, all right, I need more from you. And I want to be ready with that. And of course, all of this ties back to LinkedIn because that’s where you establish your personal brand, right? That’s where you tell the world how amazing you are at what you do. So I wanted to just kind of give you that PSA, public service announcement in light of what’s happening in the world, but I do for sure that you’re gonna love the conversation Suzanne Evans and I are going to have today this conversation took a little bit of an interesting twist as we realize we were both raised by parents who were basketball coaches, so if you want to hear our stories around that, listen in. So I am here today with Suzanne Evans and Suzanne went from Secretary to a $7 million business in record time. Her company driven Inc has been on the Inc 505,000 List of fastest growing companies for five straight years. Her New York Times best selling book, the way you do anything is the way you do everything. Said hundreds of thousands of business owners on their fast paths success. Suzanne’s grown her brand from humble beginnings inside a 350 square foot Manhattan apartment to a sprawling office where she works with clients around the world. She currently lives with her family in Chapel Hill, North Carolina. Suzanne is so good to have you here. Thanks for being here today.

Suzanne Evans 7:20
Thank you so much for having me. And as I joked a few minutes with you, I’ll let everybody know. I’m not usually drunk by the afternoon. Sometimes on a Saturday, but I had a root canal this morning. So if I slur a word, I’m not sipping on the podcast. I’m just still a little numb.

Karen Yankovich 7:41
Well, thank you for doing this in light of what your morning was like. And also, you know, that speaks to your determination like your commitments like this was on my calendar. This is what’s happening and you know, life goes on business goes on.

Suzanne Evans 7:54
Absolutely. Happy to be here.

Karen Yankovich 7:56
Yeah. So now that we’ve heard your official bio, why don’t you tell us about little bit about your journey. I mean, you know, there’s a part of me I live right outside of New York City. So there’s a part of me that thinks, okay, 350 square feet in Manhattan sprawling ranch in North Carolina. That’s about even price wise. Like, that’s, that’s kind of my thing. And I’m sure that that’s not true, but…

Suzanne Evans 8:16
It’s definitely not but it’s 30 acres. So… Definitely more space.

Karen Yankovich 8:24
Yeah, no, no, no, I get it. I get it. I, I mean, it just it is it’s not easy to start to have a start in Manhattan, right? Because because of the cost of that. So tell us a little bit about when you started your business, what were you thinking and What kept you moving? Because I think we have listeners here that are in that space where they are doing something that they know, there’s something more for them in this world and they’re, you know, kind of trying to find out what their first couple steps are.

Suzanne Evans 8:47
Yeah, you know, ignorance is such bliss. You know, I didn’t know what I was doing. I kind of had an idea of why I was doing it. But I I just knew I didn’t have another choice. And what I mean by that is I was working in the Broadway theater industry. And I was just, I had the itch. And I think that most entrepreneurs or small business owners, they can relate and they get it at some point where you are, you know, I’m an overall happy person, if I, if I get assigned to, you know, shovel horse food, I kind of make the best of it. So I wasn’t unhappy, but I wasn’t satisfied. And when I began to look at what I wanted to do next and who I wanted to be, when I grew up, I went a million different directions. But when I landed on coaching, I really thought, I just need to replace my salary. And I have no idea if that’s possible, but I can tell you this, I have no one else to depend on. I’m $100,000 in debt. If I stay in a job, I’m just going to get raises and I’m never going to really be able to accumulate wealth. Or even have free will and choice. And so um, so when I started out, I really started out with the mentality of, you have nothing to lose, and you have to do this no matter what, and you can’t stop no matter what. And the end result can’t be worse than what where you are now. And that wasn’t even that bad. But I just knew that if I went long enough, something would pop and I kind of believed that about everything.

Karen Yankovich 10:29
Yeah, I agree with you. So when you when you took the shift in your life and your business to do some coaching, did you take coach certification classes Did you like how did you know what did you do to equip yourself to start to move into that world?

Suzanne Evans 10:43
Yeah, I’m kind of a coaching school dropout. And what happened was…

Karen Yankovich 10:48
You and me both. I’m sending you high fives like across the nation here.

Suzanne Evans 10:52
I started off with a coach. And that’s really what made me go Oh, I think I’d love to do this Matt, a wonderful coach. And I was like, putting it on three credit cards to be able to afford it. And I did go to a coaching certification program. And what I realized was because we got in these little mentor groups, and we got in these buddy groups and got an accountability partner, and you know, within six months, I was doing about four or $5,000 a month. And then within a year, I grew it to a six figure business in a year and 18 months after I first went to that first coaching class, if you will, I had people who were still trying to figure out their website, you know, that were in my accountability group and I went, Oh my god, this is a place for people to stay broke. I gotta get out of here.

Karen Yankovich 11:42
Well, you know what, I I kind of almost want to qualify what I when I left about that, and what I do agree with you, I’m not knocking coaching. Oh, no, I think it’s great to get certified and to get trained and all of these things, but it is the drive to just make something happen. I think that really makes a difference. And I’m right there with you. When I, you know, first started my business, I took programs and same kind of thing was part of groups. And, you know, some of the people that were in those groups with me are my clients today and I look at them and go, but you’re still not building your email list, you know what I mean? Or you still aren’t doing this, like, it’s been years. So, you know, so like, what is this really what you want? Right? So I, I love that you, you know, the action really is what propelled you as much as the training.

Suzanne Evans 12:30
Absolutely. I just, you know, I knew enough. My dad had been a politician. And I knew enough about like, the circle you it you’re in determines the win. And I thought, I’m, I’m in trouble here, right. I mean, this was great information, and it was great knowledge, but I’ve got to, I’ve got to get myself to a place where people are taking action that that created You know, monetary results. Because what’s the point in doing this, I have no desire to run a not for profit, and I have no desire to coach my neighbors for free, I really do want to start a business and I really do want to leave my job. And I really do want to have a future. And I really do want to get out of debt. And so that, you know, when I was transitioning through that it was hard because I kind of made all these friends in that world because it was so exciting to be around people who were also getting certified and had dreams, and then I had to kind of shift to those friends. So there are a lot of transitions very quickly those first couple of years.

Karen Yankovich 13:36
Well, you know, this is the first time you and I have talked so so I want to just let everybody know that but I you know, I’ve seen some of your journey. I’ve watched some of your journey just through being in the entrepreneurial world and you have shifted your journey a few times. So can you tell us a little bit about that like when, you know, because I think I think by the way, that is something that is also key to success is knowing that Shifting isn’t a failure. It’s just staying. You know, it’s just you as you learn more about what you’re good at, and what works and what you’re doing and as the world and the industry in the market changes, you know, sometimes it’s important that you can you can shift with that.

Suzanne Evans 14:14
Yeah, well, it’s really simple, it’s change or die. I mean, I look at people who are still trying to do the same thing that they did, you know, listen, you know, I’m now 11, I guess, 11 years in business. And I’ve had a couple of brands from the standpoint of, you know, of course, everybody starts off with some, my brand was like, blueprint life coaching design your best life. You know, it was like free clipart from from Microsoft Word. But, you know, I’ve had a couple of transitions of brand and transitions of message. At the core, we’re still the same. You know, it’s still my belief around that. You know, the best way to have freedom in your life. is to have financial freedom. And I believe that money is not the most important thing in the world, but it touches everything that is and that money makes everything easier. that triggers a lot of people and annoys a lot of people, but still the heart and core of what I’ve always believed from the beginning, but the world changes, you know, and and the internet changes and economics change. You know, I started my business in an incredible recession. And here we are in, you know, an incredible economic time for the US. And so, you know, money changes, and people change and society changes. And so if you’re not moving with that, that doesn’t mean you change the essence of who you are, or even maybe your business does. But if your business doesn’t shift, and it doesn’t innovate, you become you know, it’s kind of interesting, right? Because we’re in a political season right now. Now presidential season, and you hear people go, oh, that person seems outdated or that person seems out of touch, or that person. And it really got I love looking at that analogy in business, because you see, like, that person seems outdated or out of touch, or they’re not innovating and nothing about what they’re doing is fresh and it can keep you okay, but it’ll never keep you great.

Karen Yankovich 16:24
Yeah, that is interesting. That is interesting. And, you know, I don’t really want to get into the political scene here. But one of the things that I’ve been one of the things that I’ve actually been trying to driving my friends crazy with is because I’m in marketing and because I love marketing so much. I’m so fascinated by the marketing around all the candles, you know, and it is, you know, it is fascinating to me, and it is a light it should be a lesson to all entrepreneurs by the way.

Suzanne Evans 16:50
Marketing right now, marketing, to everybody listening, this is the time of season when I almost stopped reading any marketing emails. Come into my inbox. And I only read political emails that come in both sides, no matter what side you’re on, because the best marketers are always hired by the political campaigns. And if you want to read the best copy get the best angles. That’s where you should be putting your attention.

Karen Yankovich 17:15
Yes, yes, yes. Yeah, I agree with you. Because I’ve seen ads, you know, again, on all sides where I’m like, Oh, my God, this is a brilliant ad. Yeah, you know, this is brilliant and and, you know, we can all I mean, just just even looking at like taking just looking quickly at like Mike Bloomberg, he just hired great people, and his ads are unbelievable. Now, what it means to the country is not a conversation we’re going to have right now but marketing when you when and and and as a business owner, you don’t have to have that kind of money. To do that. You just have to understand that marketing will make or break could make or break your business.

Suzanne Evans 17:52
Again, doesn’t matter. And actually I think a lot of business owners miss a lot of learning and a lot Lot of knowledge because they do, or they’re like, but I don’t agree with them. The best copy you’ll ever read is from people you don’t agree with. So you got to watch all of it. You know, that’s how, you know, I was getting a root canal at 9am this morning and before 9am I had read three different periodicals. I had read five different news skims. I had watched two different news stations. I had read two chapters in a book and it’s my job to know more than everybody else. And if I don’t read everything, all sides all opinions up down political, not political, social justice, business, finance, money help. I it’s my job to know more than you not not you.

Karen Yankovich 18:45
No, I know I agree with you. Yeah.

Suzanne Evans 18:47
So it’s really key. That’s a key marketing tool that I think a lot of people miss.

Karen Yankovich 18:53
Yeah, yeah. And, and it’s not sales. It’s marketing. Right. There’s two different things.

Suzanne Evans 18:57
Yeah, absolutely.

Karen Yankovich 18:59
Yeah, very cool, very cool. So what’s your biggest challenge now?

Suzanne Evans 19:04
Oh, my biggest challenge now in business. So what’s my biggest challenge? Now, I’m probably finding a I don’t want to use the word balance because I don’t believe in balance finding a, the word that comes from a balance of how much I really want to do have a three year old. And so, you know, again, you know, you change and your business has to change and economy changes and you have to change, you know, everything affects you. And I used to travel quite a bit, and I was speaking all the time everywhere. And I’d certainly cut that out the last couple of years, doing a little more of it now. Just because we’ve moved and I love it. I mean, it’s something I love doing so. So it’s really about like how much I can do of certain things without impacting what’s really important to me which is to be with my son and to to expect that it’s going to change even again next year, because he’s been in preschool a couple days a week, but next year is full time. And so how often I travel and he’s gone everywhere with us. It’s so funny, he’ll get on a plane and somebody will go, Oh, is it your first flying like? It says, it’s like this. So I think that it’s a very personal thing for me. My business is, you know, in many ways, I have a lot of things on autopilot. We’ve done really well over the last 10 years, I’ve been very blessed. We work for every bit of it, but we’ve also had great fortune. And so my business does really well and a lot of it is we innovate the programs and the angles, but the core is rinse and repeat, if you will. And so and we also know what works for us. I’ll tell you a struggle I was having that we’re kind of out of this. You know, you get in this this thing where you think you need to do everything. I’m just as guilty as other people. And the last few years we’ve just done such an amazing job of at. I know what works for us. I know what works. I know where we get the highest return, I know where we close the most cells. And so I’ve just eliminated doing some things that worked. Okay. And we really are trying to just keep the things that worked amazingly. So that that’s been a shift the last few years, because also I did used to have a lot more time and energy to do some things that worked. Okay, right, I could keep those up. I worked a lot. And I don’t say that as like, workaholic or Oh my God, I had to work a lot like I loved it. You know, I vacationed and I party then I had friends and I had hobbies and I worked. A child changes that and of course for the good. I’ve never been happier in my life, but I don’t want to work on things that kind of work anymore. It’s not a benefit to me. So that that’s a huge shift.

Karen Yankovich 21:59
That’s that is That’s an important shift. And you know, a couple things I want to just address from that. Number one, you have created a business for yourself. And I think that, you know, you have, while you have done extraordinarily well, I think that anybody can really focus and create a business that fits around the lifestyle that they want. I didn’t know that when my kids were little. And I didn’t do that. And, you know, there’s a lot that I missed. And I, I don’t live with regret. But I, you know, there was a lot that I missed when they were young, because I didn’t know that I could, and maybe maybe the time wasn’t the same either. Maybe I couldn’t really do as much as we have the ability to do now with with the free tools and the internet and all these things that we have. So I think it’s important that we all recognize that we can you know, one of the first things that when I work with people around creating their businesses, it’s what did you What do you want it to look like in your life? Do you want to be home at three o’clock when your kids get home from school? Or do you want to be able to work from Italy for a month, you know, like, what are what are the things that are important to you? And let’s kind of build your business around that because I think that we can, but the other thing that you said that I really wanted to point out was when you said that, you know one of the The big shifts you made was in really staying focused on the things that were the most profitable things. And that’s exactly how you said it. So I hope I’m paraphrasing that, right. But I had a conversation yesterday with one of my clients, one of my private clients, and she got on the phone and it just sounded like she was exhausted and she’s had a tough day. She’s like, Oh, my gosh, all the things and I was like, you know, what, sometimes the money is in the know, you know, sometimes you have to start saying no to the things where there’s no money, so that you’re not exhausted when it’s when so that to focus on the places that where there is money, you know, and you know, there’s more money sometimes and saying no to things than saying yes to everything.

Suzanne Evans 23:36
Yeah, absolutely. And, you know, I do have a belief I have a slightly different belief around No, I think my job is to say yes to everything, but to get somebody else to do it.

Karen Yankovich 23:49
Oh, okay.

Suzanne Evans 23:50
So I don’t say no, a lot. Um, I sometimes don’t even engage if that makes sense. But I’m kind of this Funny, I don’t know Goofy, maybe magical mindset belief that anything that’s brought to me is something I’m meant to try. But I don’t have to do it and I don’t have to put the work down. So I have a pretty big team. And one of the reasons that sometimes my team even may even be a little bit larger than I need is because I do say yes to almost everything. I just don’t do all those yeses. And now that is not something I knew in the beginning either. To try to do it myself, but but I do love the idea of when an opportunity comes up for me. I don’t know if it’s the right opportunity for me, and I don’t you know, I got a pretty good gut, but I don’t always love going on gut I like going on data. And so to try something gives me data. But I have the team do it and my rule is an 80/20 rule, which is 80% of everything we do has to go to somebody else besides myself. I’ll only hold on to 20% and the other data point that I can give you is only 20% of everything we do works only 20%. Yeah, but that 20% we wouldn’t find without the other 80% I love the story of the Chief Marketing Officer of Coca Cola going into the board meeting and saying, well, the news is we spent $500 million on marketing this year. And the good news is 50% of it worked. And they all said great, like, wonderful. Let’s repeat what he said. The bad news is we don’t know what 50% and so that’s kind of how I look at our marketing all the time.

Karen Yankovich 25:35
Interesting. Yeah, that is interesting. But it’s also important to note too, and this is something that maybe we at least I wasn’t brought up with, I did not grow up an entrepreneurial family at all. It’s normal for only 20% or 50%. Which means 50% or 80% is not going to work. And that’s not something you can beat yourself up over. It’s just like, Alright, well, we’ve learned some lessons here. And you know, let’s take what did work and and, you know, kind of rebuild from there.

Suzanne Evans 26:01
Absolutely. And I think the challenges, most entrepreneurs don’t even do 20% to get 20% of 20% so you got to be doing 100% right to find that 8020 to find that 20% that’s gonna make you multiple six figures or making multiple seven figures.

Karen Yankovich 26:19
Yeah, yeah. So let’s like rewind back to some of the people that are listening that are making their first hundred thousand. What advice would you give them that you you know, you know, now that you didn’t know them?

Suzanne Evans 26:32
You know, I’d say a couple of things. But I would say that, you know, I’m a big believer in I’m never going to outsmart most people. And I’m never going to out educate most people. And I’m never going to out experience most people, but I can outwork everybody, and every highly successful person I’ve ever met been able to interview but friends with connected With his just outworked everybody else. There’s, as a matter of fact, the smartest people aren’t typically the most successful. And I wouldn’t say that’s something I know that I know. Now, I always knew that I grew up in a family that told me that my dad’s a seventh generation farmer, and he would always say, you know, if I came home and I didn’t get the best grade, or I didn’t win the thing, or whatever it was, or I didn’t get appointed to something, he’d say, it doesn’t matter. In the end when all of you have graduated when you’re all through college, because you can outwork them all. Anyway. He said, People exhaust from working, he said, and if you can, you know, create a work ethic where you have an incredible amount of endurance, which I do, you’ll always win. And it’s been true and that doesn’t mean hours. You know, that doesn’t mean that I’m good to the office at 6am and I leave at 10 o’clock at night as a matter of fact, I don’t actually work that many hours. I’m a very smart worker and a very focused worker. But I really think, you know, I was talking to somebody the other day, and it was a colleague, and they just had done a couple of things where I was like, What in the world are they thinking? And the person said, I mean, they just need help in their business. And I looked at her and I said, I gotta be honest with you, this person does not have a business problem. They have a parenting problem. She said, What do you mean? And I said, their parents didn’t teach them something they needed to know. And I said, and now she’s a 56 year old woman that’s trying to have to figure that out. And it’s so true. No, I coach housands of people a year and what they were taught in their home is how they typically behave in their business. Now people relearn those behave, you know, unlearn bad behaviors, and they and they recognize they didn’t get it, but when I meet somebody who parents had an incredible work ethic and they instilled that in their kids. It is easier for them. It really is actually.

Karen Yankovich 29:09
Oh, that’s an interesting, that’s an interesting message to a lot of parents who are who struggle a little bit with, you know, parenting their kids and how much work they should be doing versus doing it for them. That’s a really interesting message. An interesting message.

Suzanne Evans 29:23
Just on parenting standpoint, for parents listening out there, this will… I hope it won’t get too too much hate mail, but…

Karen Yankovich 29:30
I could care less.

Suzanne Evans 29:33
I don’t think people teach kids to win anymore. My parents taught me to win. They taught me the importance of winning. They taught me that Yeah, there’s a first in a second, a third and the third is not first and the first is not last and there’s value in winning. Now. They also taught me to be a good loser. And they taught me to respect when other people won. And they also taught me that like, if you don’t win, it doesn’t make you a bad person. Right? It may mean you need to work at something or you need a new strategy or you but my my parents really taught me to when my mother was a very, very, very successful basketball coach. And was…

Karen Yankovich 30:13
Wow, so was my dad.

Suzanne Evans 30:14
Oh, really? Yeah. My mom was she was a phenomenal I mean to this day, it’s so annoying people come up to me and go where you’re the basketball player. Your mother was no, I was not.

Karen Yankovich 30:25
Yeah, no, 5’1″ me of me did not have the basketball genes. My dad the basketball coach. Yeah.

Suzanne Evans 30:34
But my sister so I played her my mom a little bit, which is not something I necessarily recommend. But um, she she’s a really tough coach and an amazing coach. And, you know, we’re like in the state finals game and I rolled my ankle. And I came to the sidelines and I said, Mom, I think you got to take me out of the game. I said, I rolled my ankle and she said, What’s the rule about coming off the coordinate injury and I said, if you’re bleeding, you have to Come off the court. She said, Are you bleeding? I said no. She said when the damn game. And you know, people are gonna hear that they think one of two things. Oh my god, how cool are mother? Or they’re gonna think oh my god she taught indoors. I wouldn’t take that lesson back for anything in the world die from a sprained ankle. But I learned how to I learned how to win with an injury. I learned how to keep playing even when you were hurt. And that’s all you do. That’s that is the only thing entrepreneurs need to learn to be successful is to keep playing even when it hurts. If you can learn, you will make money.

Karen Yankovich 31:37
Yep, yep. And so I will add to that my and I have never I haven’t thought about this in relation to business and ever I don’t think but my dad’s I remember my dad when he was a basketball coach. And he you know, as a high school coach, he had an incredible record as a college coach he did as well. I mean, it just really he was really a great coach. And one of the things that he would say was like, you know, if it’s halftime and his, you know, two is up by whatever 20 points or whatever he’s like. The winner is who’s got the most points at the end of the game? Yeah, like it’s not the game ain’t over yet. You know, like no sitting back on your laurels because the game ain’t over yet. The game is over when, you know when the clock buzzes, and if you’ve got more points and they’ve got not a minute, not a second before then so you know…

Suzanne Evans 32:19
You can win in the last minute, and you can lose in the last minute.

Karen Yankovich 32:22
Yep. Yeah, intersting. This isn’t a direction. I didn’t think this interview is gonna go.

Suzanne Evans 32:28
Here. Yeah, we’re big basketball fans. Yeah, I think most of what I learned about business actually came from basketball.

Karen Yankovich 32:36
Interesting. Interesting. Well, that’s, that’s really interesting. Okay, so tell us a little bit. We’re going to link to all of your sites and everything. But tell us a little bit what you’ve got going on in your business and what we should be looking for. Moving forward, I know that you have that you offer strategy sessions. I want to talk about that.

Suzanne Evans 32:56
Yeah, I’ve got a phenomenal coaching team and so I think you guys are gonna put a link out there to grab a complimentary session it’s we really set them up to be kind of fastest path to cash sessions. So you can see where gaps are opportunities are for yourself and we’ll lay out a little strategy for you for a few months of how you can make more money so you can grab one of those with my team. We also hold an event we held a couple of big events every year but our one that’s upcoming in April is in Charlotte, North Carolina and it’s called driven the event I’m happy to give some tickets to your listeners and yeah, I don’t they didn’t even tell me to do this. So I don’t know if I’ll get in trouble with my team but I’m happy to get the story my life though. Right I pay I pay all the bills but I still get in trouble. But yeah, I’d love to give this a three day conference in Charlotte, North Carolina called driven the event which everything you’ve been hearing me talk about on here today, plus, plus, plus tactical marketing and Sales and strategy and all of that. And, yeah, I’d love to give some tickets if anybody’s interested. And I think the best way to do that would just be to email us. You can email us at [email protected] It’s a help @ D-R-I-V-E-N-inc.com. [email protected] and just say, Hey, I heard it on the podcast, and I would love to grab one of those complimentary tickets. Awesome. Thank you. When is that event? It’s mid April and it is in Charlotte, North Carolina. So it is the April 17 18th and 19th.

Karen Yankovich 34:41
Okay, great, great. Suzanne, this was great. Thank you so much for all of the wisdom that you shared and all the goodies that you shared with our audience. And it’s been really fun getting to know you.

Suzanne Evans 34:51
Oh, you as well. Thank you for having me. And I love that. We both have basketball as a background. I think you tonight Think about all of your basketball analogies and all this stuff your dad talk.

Karen Yankovich 35:02
I don’t think I’m gonna have to create a podcast around that. That that one say, right? Yeah, interesting. Very cool. All right. Well, thanks. Thanks so much for being here. And I will definitely be looking into all of the stuff that you share with us. Thanks so much. Thank you. Well, I had a blast chatting with Suzanne, it was fun to dive into our basketball coaching parents and the lessons we learned from them. I think I’m gonna dive into a whole episode on that, and maybe even next week. So check that out. And I hope you enjoyed our stories around that. Suzanne made an offer for a live event, the time that we’re editing this, that event is still on. If you email if you email the email address that you know, she said to get your free ticket, put a link in I’ll put a link in the show notes for that. I’m sure if there’s going to be any changes to that they will let you know. But at this moment in time, that event is still active and still happening in April. So definitely take her up on that offer and don’t forget my gift to the world during the challenging We have is I’m doing daily videos on how you can make1ktoday.com. So we put a link in the show notes, make1ktoday.com, we’ll get you to the free videos and your5000offer.com, we’ll get you to the weekly workshop where I want you to be ready with your higher ticket offer. When somebody says I love this, I want more. And of course, it all ties back to LinkedIn because I want you to shine on LinkedIn so that you are should making sure they know that you are worthy of their investment. So I hope that this helps you. I would love to see you at one of these workshops that one of these free workshops we’re doing every week, and I hope you’re happy, I hope you’re healthy. If you’re homeschooling your kids and working from home, maybe you don’t have time to do some of these things. But if you do, maybe you can help out some of these people that are struggling with time management through all of us. So I look forward to hearing from you on speakpipe or in the reviews for the show or if you join me on my free workshop. So I will see you there and I’ll see See you back here next week for another episode of the Good Girls Get Rich Podcast.

112 – Pivoting Your Business Amid COVID-19

We’re experiencing an unprecedented time as the Coronavirus (COVID-19) stops the world in its tracks. It’s important that you know how to pivot your business during this season.

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how you can pivot your business amid the pandemic.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About the Episode:

We’re living in an unprecedented time in our modern world as the Coronavirus stops the world in its tracks. During this season of life, it’s important you pivot your business, even if it’s not forever. What are some of the changes you should make? Glad you asked!

Your Responsibility

As your visibility grows, your responsibility grows. The more people that work with you, follow your program, listen to your podcast, read your blog, or follow you on social media, the greater responsibility you have to guide them through this time. You might not know it, but a lot of people who work with you or follow you look up to you… you might not even know them!

Instead of being flippant about the events around us, model what should be done for the greater good. Wash your hands, stay home as much as possible, and stay safe. Even if you’re not in the high-risk category if you catch the COVID-19 virus, there are others who are. You don’t want to be responsible for spreading the virus to them.

Check Your LinkedIn Profile

During this time as more people are working from home, you gain more networking opportunities. Instead of walking around the office during a break, people instead might be networking online.

Is your LinkedIn profile an accurate representation of who you are? Does it express to others how you’re here to support them? As you shift your focus on how your business can be there for others amid mass quarantine, so should your LinkedIn profile.

Remember, your profile doesn’t have to stay changed forever. Once the world returns to normal, so can your profile.

Focus on Supporting Your Current Tribe

Growing your network and client base is important and invaluable, but it’s easy to forget about the network and clients you already have. Instead of putting most of your focus on making new connections, find new ways to support your current network connections and clients. Often, they can be our biggest assets.

Learning to adapt to the COVID-19 pandemic can be difficult, but we’ll make it through this unprecedented time together.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/112
  • A recap of Podfest (2:33)
  • Introducing this episode’s topic (6:59)
  • Things need to shift amid COVID-19 (9:54)
  • Your responsibility during the pandemic (10:28)
  • Why you should check your LinkedIn profile (13:15)
  • Focus on how to support your current tribe (15:06)
  • Recap of the episode (18:42)

Resources Mentioned in the Episode:

Help Us Spread the Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast episode 112.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hi there. I’m your host Karen Yankovich. And this is Episode 112 of the Good Girls Get Rich Podcast, and this podcast is brought to you by Uplevel Media where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who you can’t wait to have opportunity to chat with so what we basically teach here is digital marketing with the human touch. And that actually is in that we’re gonna explore on this episode. So that’s actually kind of cool. So just so you know if you’ve listened before or if you love what you hear today. I love to hear from So make sure that you subscribe to The Good Girls Get Rich Podcast on whatever podcatcher you listen to podcasts on. And we love when you give us some feedback. So you can either leave us a review on Apple podcasts, because that helps us apps with our visibility, but it also helps us understand what’s landing with you what you love, and what so we know what to do more of right. And there’s also a link in the show notes to speakpipe, where you can leave us an audio review. And honestly, you could give us an audio message, you leave us a message on whatever you think you want us to know about. Maybe you’ve got a great topic or a great guest for us for the show. Leaving us a message on speakpipe is a great way to get that information to us. And then we can hear your voice, we can respond. It’s kind of a fun way to communicate. Also take a quick screen share of this episode on your phone and let your followers know that you’re listening to this episode. And what we’ll what I’ll do then if you tagged me, I’m @karenyankovich across all social media, if you tagged me then I can share it with you my followers, and that gets us all more visibility right? I appreciate you sharing letting the world know that you’re listening to the show. That gets me more visibility I in turn, would love to help you get more visibility as well by sharing the post that you shared. So when when right we love that, so just go to karenyankovich.com/112. You can see the blog for this page. You can see the link to speak pipe. You can see all the notes on this. We’ve actually started adding transcripts so that if you want to read the entire show, you can do that. So yeah, we’ve kind of gone all in on this. You know, to kind of start to dive into the topic of this week. I actually spent last week at Podfest Multimedia Expo, which is a which was a gigantic conference in Orlando, Florida. And it was such an amazing show and every time I go to a podcast conference, if you guys are interested in doing a podcast definitely check out the upcoming podcast conferences in your area. There’s some there’s conferences like Podfest, which are people come from all over the world to that but there’s lots of local conferences as well. So check those out. I definitely always go to the one in New Jersey, which is Indy pod con, which is coming up in September 2020. So I’m looking forward to that. But anytime I go to these podcast conferences, I really get all kinds of great new ideas for my show. So hopefully you guys will see some new things coming up in the show, as I process all of that. But I wanted to talk a little bit about my experience at Podfest, not the conference itself, because the conference itself was amazing. So there’s lots of ways you can hear all about the great things at the conference. But you know, what I teach is how to leverage relationships. So what I did for this conference, and by the way, I’m you’re going to be seeing a lot more of this for me because I loved, loved love doing this. What I did was I built a little mastermind around the conference. I brought people together Friday, the conference didn’t start till Friday night. I brought people together Friday, I might even bring them together earlier, moving forward. Just a small group of people that I then worked with personally through the conference to help them build relationships with the people. That they came to the conference to meet either whether they were the speakers, and it doesn’t have to be a podcast conference, right? It can be any conference, but really thinking about who are the people that are also at this event, that could be the people that can be the catalyst for change in your life and in your business. Right? Often we go to these conferences, and there’s such a whirlwind. We don’t even really make the time to make build relationships with the people. And I have to tell you, I, I because I built this little mastermind around it, I was so focused on my people and making sure that they had success, that I actually kind of didn’t build the relationships in some cases that I wanted to build around the conference, but you know, listen, live and learn, right? So I really loved the way doing that. Were taking a small group of people through the conference, and helping them understand who might be great guests for their shows, who shows they may want to be on as guests, right, because being a guest on other people’s shows, I could also build a lot of value into your business, who are the speakers that they want to meet? Who are the collaboration who can build great collaborations together, right? So really taking the concept that I teach in my digital courses in one on one and putting it into practice immediately at the conference, it was so much fun. It was so great. You’re totally going to see more of that, for me, actually had a suite at the conference. So I could bring my people up to the suite. We did masterminds on each morning, before the day started so that we could see how it was going, you know, and really dive in a little deeper. So really, really fun. But here’s the thing when the conference started, so this conference on Friday, and my friend Nicky Wilkes, which I will link to her website in the show notes. She actually came to this conference from the UK and one of the things we wanted to do when we were together and we had been masterminding for years and it never been in the same room together. But it was so fun to actually be in the same room with her. One of the things that we really wanted to do was put together in person workshops where we could work together. So that was really one of our goals. And on Friday and Saturday, we started talking about that. By Sunday and Monday. This is when things started to blow up with the Cronusvirus, with the COVID-19. And all of the challenges around conferences are being canceled. People were coming up to me at the conference saying, I’ve got a conference next week, their speakers are dropping right and left, do you want to speak at this conference? Ultimately, those conferences got canceled. So in that short matter of days, that pod fest was running. The world shifted on its axis for real. And, you know, I was hesitating a little bit about well, not hesitating. I wasn’t even sure what my role was in all of this. So I basically texted Nicky on Monday, and I said, we can’t be building an in person workshop in New York City in the next month. You know, people might not want even get on the subway, from uptown to downtown, right wherever we decided to hold the show. So this event so so it really shifted. In that matter of days, it really shifted some business plans that I had for my, my event, and Nikcy and I are actually putting together a virtual workshop. I will put in the show notes because you definitely want to check that out. And that’s actually what I want to talk to you about today on the show. So here’s the deal. I am not in any of the high risk categories for this virus. So I don’t want to get the virus I 100% do not want to get this virus, but I’m not too worried because I feel like if I do, I’ll be okay. Right. So I wasn’t really worried about that maybe even a little cavalier about that, as we were going through the conference. And I what I did when I went to the conference is I flew in and out of Fort Lauderdale, because I’ve My family has a condo in Fort Lauderdale, and then I went up to Orlando for the show, took a train back to Fort Lauderdale on Monday. Again, being really careful. We had tons of hand sanitizer and soap and, you know, we were really cautious about the events we were holding at the conference. But again, a little Cavalier personally thinking not really worried about it, I’ll be fine. And on the train, I’m sitting next to this woman who was a real talker, right, which was which was fun. I had four hours to chat with her. And this is a woman that was older than me. She was in her mid 70s and she was traveling south in Florida for chemo treatments. She had a very weak immune system. And that was a slap in the face to me, because I sat there the whole time thinking, How arrogant of me to think that I was that my responsibility here ended with me. Right now I was just at a conference with 2000 people. And again, I took really good care of myself. I wasn’t worried that I was passing the virus. But, I mean, I was of course I was, I mean, I shouldn’t say I wasn’t I’m always worried about that now, like, I don’t know, I don’t know, you know, what my risk my what my exposure was to it. So it was a real eye opener to me, and made me stop to really think what is my responsibility around this, not only as a human right, as a human being that that cares about my fellow human beings, but also as a business owner, right? As somebody that supports businesses around there, what is my responsibility here? So do you can you relate to that like art and it’s so funny because I almost didn’t do the show because things are changing so quickly. Around To this virus that I by the time the show goes live, I have no idea what to even expect. Maybe it’ll be over, maybe there’ll be no scare whatsoever. Maybe life will have completely changed, I don’t know. But I decided to do the show anyway, because I think that it’s going to be helpful either way, moving forward, just the wake up call that I got around what this, this pandemic meant to me personally and my, my personal responsibility to the people in my life. Listen, I was traveling to Fort Lauderdale to spend time with my parents that are in their 80s. So not only was I worried about the risk that I would bring to this woman that I didn’t know, I was worried about the risk that I was bringing home to my parents, right? So maybe you can relate to that, like maybe you can relate to, you know, not really knowing what your responsibility is. So over the past couple days, I’ve run a couple of group coaching programs, and I did some brainstorming with my clients around this, because there’s a couple of things that I think needs to shift. And there’s things I’m shifting in my business like Nicky and I are Already shifted the fact that we’re talking about doing an in person workshop in the spring to doing something virtual, right. But there’s other things that I need to shift. And I’m going to talk a little bit about these things individually. But what I want to, I want to just kind of go through this with you and give you some ideas what your role may or may not be in relation to what’s happening in the world right now. So the first thing I want to talk about, and I’ve talked about this before, and I really believe this from the bottom of my heart, is as your visibility grows, as your visibility grows, as in with digital marketing, as your network grows on LinkedIn, as your Twitter followers grow, your Instagram followers grow, as your visibility grows, your responsibility grows. And we see this right. We often think, you know, some of us don’t realize, as digital marketers that we have the same responsibility that maybe pro sports athletes have to the little kids that look up to them, right. So while it’s not the same thing, right, if you can, you can see the correlation that I’m making, as your visit. Ability grows, people are watching what you do. And they’re watching how you behave in your business in your life. And they look up to you as a role model. And I, you know, I don’t always think about that. As a matter of fact, some of my friends that read this conference, were pointing out some things to me that I had never really seen before. As two people at the conference that were were coming to me for advice, I didn’t really pay attention to the fact that they were looking up to me as a business role model. I wasn’t even really, I never really even saw that before, until the people closest to me pointed it out to me. So that’s what I’m talking about here. So as you move forward, in whatever moving forward looks like in your business in the spring of 2020. Or even if you’re listening to this in the spring of 2021. And you’re looking, hopefully looking back at this time thinking, Oh my gosh, that was such a crazy time. I’m so glad it ended so quickly. That’s what I’m hoping we’re talking about a year from now and that’s that’s what I’m sticking with. But while we’re in the meat in the meat of it, while we’re in the heart of it, people are Looking to you to see how you’re handling it, and what your role is around this, you know, maybe you’re an Instagram influencer, maybe again, you’re just building out your LinkedIn network. And you’re putting out content. You’re putting out blogs, like you’re putting out a podcast, right? Whatever you do, you have responsibility. So the first thing you really need to do is think about it. I actually saw somebody post something that said, you know, imagine your content in your social media feed, whether it’s your LinkedIn feed, right, and there’s a post about COVID-19. And then there’s your posts. And then there’s another post about COVID-19. What is your post look like? In the middle of that? Do you is that the image you want to portray? Are you I’m not saying that we all have to completely change our messaging. But we have to understand that the visibility that we have is reaching people alongside all kinds of other kinds of content. And do you feel comfortable with the with the content you’re putting out there as it sits in that feed? With all of the other content that’s out there about all these other topics, is that comfortable to you. So with visibility comes responsibility, you have a responsibility to check the kinds of content that you’re putting out on LinkedIn and other platforms and make sure that it is in line with how you want to be perceived. The second thing I really want you to do, again, around this, but also possibly around, you know, moving forward again, people listen to my shows, years later, I want you to go back and look at your LinkedIn profile, and highlight the fact if you do offer virtual services highlight that. If you don’t offer virtual services, maybe you want to think about that. Right? I think that we don’t often look at that. And when, again, when I was having these, these group calls with my people in my private programs, we were really looking at their LinkedIn profiles and saying, like, even me, I talked about the fact that I’ve digital programs, but I don’t really highlight the fact that they can be done from anywhere that they’re virtual. So if you’re maybe working from home from home for a few weeks, like I, one of my kids works for Amazon. He’s working from home for three weeks. Not that that means he’s not going to work, right. But maybe it’s going to shift the way you work. Maybe he’s going to spend more time networking on LinkedIn versus walking around his office, right? So does your LinkedIn profile position you not only as a leader in your industry, but as a leader in your industry that can help your clients whether or not they meet with you in person, okay, so take a look at your LinkedIn profile. And see maybe if you can infuse some more of that into your profile. So in these few hopefully days, maybe weeks, maybe hopefully not months or years, you are still not only supporting yourself and your family, with your income because your business is continuing to thrive. I think we’re the lucky ones those of us that that have online businesses, right but also that your that the people that you support, know that you’re still able to support them even if they are not comfortable leaving their house. Okay, so make sure sure that you go back to your LinkedIn profile, and maybe some of your other social media platforms, and make sure you’re highlighting that. And then the last thing I wanted to just mention to you is that I want you to really focus on your current tribe. And I know that a lot of times we use LinkedIn to build new relationships to build new clients. I love that. But for this moment in time, and maybe you do this, you know, moving forward as well focus on your current tribe, who are you currently working with? That might be struggling as a result of the changes in this, maybe they’ve lost their job? Maybe they’re, they’re worried about losing their job, maybe, you know, maybe you do energy work, and you can help them manage your energy as their, you know, maybe loved ones are dealing with this challenge. I don’t not sure what that looks like for you, right? There’s a million different ways that this could be happening. But I want you to focus on your current tribe and think about what do they need from you now? Okay, that is probably also going to get you new business, as I again as I was going through this with my current client In my programs out there were some of them that were really were already having people reach out to them about things. You know, people that they had offered these virtual services to before they’re now coming to them going, you know what, I need to do this now, right? We need to hustle with this now. I have clients that focus on HR, right HR departments are struggling with how do I manage these people that are home? Right. So maybe that’s not always her focus. But that’s a tiny bit of what she does. How about if she refocuses the work she’s doing reaches out to her current clients and saying, this might be something you’re struggling with just so you know, I can help you with this. I have another client and hopefully you guys are listening and you recognize themselves because I’m so impressed with the way you’ve been creating these, this, these reaching out to your current clients with this stuff that works with students in education. And now in the US. We’ve got a lot of students that are now being told college students have been working for they have to finish their semesters from home. What does that mean for the parents that now have to manage these kids being home, these kids have no idea how to, you know, finish up these courses, virtually They’ve just never had to do that before. So I want you to focus kind of go back, maybe even go back to your PayPal account or go back to your stripe account and go back through your client list and see what clients you’ve worked with over the past year, two years, three years, that might be time to reach back out to them and say, I was thinking about you, as I was watching the news about this and wondering how you’re making out with this, can I support you, because I know I can support you virtually these are the ways that I can do this. Not only you know, I want you to do this from and the reason one of the reasons I struggled with this was because I wanted to make sure that it was truly coming from a place of support, and and responsibility, right? You if you can help these people, it’s your responsibility to reach out to them and tell them that, yes, it’s also going to help keep your business afloat and that that hopefully will satisfy your responsibility to your life and your family and the people in your world. Right. But there’s probably a lot of people that you can help right now that you’re not even thinking about. So All of the business plans you had for 2020, I want you to kind of pause that for a second and go back through, you know, the kinds of services you do the kinds of things that are happening happening in the world. And think about, what is it that where’s my responsibility? What can I do to help people that are struggling? Whether they are now working from home for the first time, and they’ve no idea how to keep focused? Right? Or maybe their kids are home? Or maybe they’re quarantined? Right? How can it is there a way that you can support them so that they can have better success with this so that they can ride this out in a more successful way? And then are you making it really clear to them and your LinkedIn profile how you do that? So let me just recap this a little bit, reminding you a little bit that with visibility comes responsibility. Right. As your visibility grows, people are looking to you to see how they’re looking to you to see how you’re handling your business. Throughout this change of circumstances in the world. That is hopefully temporary. You need to know Know that and you need to focus on that you need to pay attention to that, whether or not you see it because very often, the people that are looking up to us, we don’t even know that, right? I don’t know who’s listening to this podcast right now. But I know that I have a very sponsibility to them, even if I don’t know who they are. The second thing is, make sure go through your website, go through your LinkedIn profile, make sure you’re highlighting the virtual services you have, make sure you’re highlighting the services that will be of most support to people struggling through this challenge. And if you’re listening to this a year from now, there’s going to be other challenges, right? So do the same thing. The content that I’m giving you in this podcast, hopefully is relevant to other changes that might happen in your world, in your business in your life, right. And then the third thing is, don’t always be going out looking for new business. Remember that sometimes your best customers are the people that have invested in you before. Think about them. Think about what they might be struggling through with through this period of time and how you can help them focus on your current tribe focus on what They need from you now and offer to them reach out to them offer a hand. You know, you probably I mean, I don’t know about you, but I know I’m working on ways that I can do that in a way that I can feel like I’m contributing to the support, right? Like, you know, co pays are being waived, and I have to still be in integrity with the clients that have paid me and have paid me well, but I think I also can create a package that supports people on a different like an almost like an emergency level, right? So think about your current tribe, go back through them, see what is your date that you can offer to them, and reach out to them? Because I think that they’re gonna appreciate it. They’re gonna appreciate it. And that is, I think what our responsibility is right now to see what it is we offer to the world. And what can we do to offer to the people that have invested in us that are in our world? What can we do to help make them have a successful transition through this crazy time on planet Earth? Here’s the deal in all businesses, there are seasons in your business, and pivoting in the world we live in regardless of what’s going on with, you know, with this pandemic pivoting, when you can pivot with your business, that’s where you’re going to have the most success. This might be a time in your business that you need to make a pivot, your LinkedIn profile is not set in stone, you can change it as your life changes as the seasons of your business change, you can update your profile and make some changes to it. And then change it back. Right? Like make like make a copy of it, like do a screenshot of it or copy and paste it or something so you can see where it is. You can change it back later. But for this moment in time, position yourself where you can best serve the world and best serve your clients. Change your LinkedIn profile to showcase that and get it in front of people. You know, we talk a little bit about success is a pebble with a ripple effect. Right you are that pebble so the ripple effect that you might be making by making these little changes and pivots in your business. That ripple effect is what is going to support the world. I’m here cheering you on, you know, a rising tide lifts all boats and I’m Helping you rise. I want you to be helping the people that you support rise in whatever way that looks like for you. I’m here to support you with that. Remember that I have a free Facebook group, we can chat about that there Karen Yankovich comm slash Facebook group, get you into that group, you can see that in the show notes as well. Let’s lift each other up, join the Facebook group. I’m happy to brainstorm with you there to find out what that what that role might be for you. I love to brainstorm these kinds of things. Remember, help me help you more often. And I will be able to help you if you share this podcast. If you take a quick screenshot of it, share it with your social media and tag me and then I can share it with my audience and I can help you that little pebble that you are making that bigger ripple effect. The bottom line is I’m here to support you. I want this to be simple for you. Let’s create our simple plans together. Be healthy, be safe, wash your hands. I’ll see you back here next week for the Good Girls Get Rich Podcast.