240 – AI and LinkedIn: The Dynamic Duo for Content Creation and SEO

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 240.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And I’m wondering, I wish I knew you thought about last week’s show, which was part one of this two part series. So what does that make this part two talking about LinkedIn and AI. You know, I mentioned that a couple months ago, I did a whole blog post on why I don’t love AI, even though I’m a tech geek. And you know what, like, as I started to ease into it, and I started to mess with it, I’m like, okay, all right, I can make this work. Because it is such a stinking time saver. And listen, I want you to know, because we’re gonna be talking more about content this week. Last week, we talked a lot about relationship building stuff. This week, we’re gonna be talking more about content, strategies. I want you to remember this is first draft stuff, AI is it there’s, you’re gonna get some wrong information? For sure. You know, I went into chat GPT, which is the tool that we’re I use to create the strategies we’re going to talk about here today. And I said, Who is Karen Yankovich. And it popped out this great bio of me If only it was true, right? There was a there was one or two things in there that I’m like, Huh? Yeah, not so much. Right. So I loved it. I wish I was that person, right. But there was a couple things that there was a lot of that I knew about me, right? Like it definitely knew I knew it was talking about me. But there was a few things in there that were not true. And I tell you that because you cannot use this tool, and not check your work. And fact check things and add your own voice and add your own personality. And, and please don’t just like spit stuff out with this because it’s going to negatively impact your strategy. And I definitely don’t want to do that. But if you use it in these very authentic ways that I’m going to share with you here today, it is going to save you some time, it is going to certainly save you some money to it can be like a practically free virtual assistant to to save, you know to help you save some time. So again, last week, we talked about relationship building stuff. And connecting stuff this we’re going to be focusing more on content and visibility. There’s so much more we can talk about, right. But I can’t make every episode of the show about LinkedIn and AI. So I hope you had a chance to play with this last week, I would love for you to go to Karen yankovich.com/ 240, which will be the blog for this show and look for the link for SpeakPipe. And tell me, leave me a voice message and tell me what you think about this what you’ve tried how it worked. If you have any tips that I didn’t think of that it didn’t share, I want to hear them. And know this in this episode, if you go to Karen yankovich.com/ 240 Download, you’re gonna get a download to all the chat GPT prompts that I talked about in both this Episode and Episode 239. You can print it and use it you know, at your desk so that you have these prompts, save them to maybe a Google Doc, whatever. But Karen yankovich.com/ 240 Download gets you that PDF. All right. So you’re ready, you’re ready to dive into some more. Because remember, I said these are like two of my favorite things, game changers and time savers. Right. Alright, so first I want to talk about and we’re gonna go this first one we’re going to spend a lot of time on and that is content generation. So you know, I’ve said this before I look at AI and chat GPT as in the answer to the blank page syndrome, right? I don’t know what to write, I don’t know what to post, what should I say bla bla bla. Now know that on LinkedIn, the best strategies for LinkedIn do not require you to be on like, you know, stories all day long. One post a day, Max 3456 Up to seven posts a week at most. So we’re gonna be talking about content generation, but know that you can spend some time creating this content and then have like week’s worth of content that you can drip into your feed and now you can schedule right into LinkedIn. Right? So I’m going to just kind of give you some I some posts, some techy PT prompts to get you started and we’ll talk about them kind of individually. So the first couple are first of all right like you can write I need help creating an engaging post or article right from my LinkedIn profile about and you put the topic in and now what you can do is say list 10 topics. And then after that, you can pick a topic and then you can say okay, now write me a you know 1000 character LinkedIn post about this or something like that, right? Or, you know, whatever is true for you. So you can ask you to to embellish on it. So first, you can say I want topics for an engaging post or article to put on my LinkedIn profile. You can ask it to assist you in brainstorming ideas for thought leadership articles or posts that you know that you want to put on LinkedIn. You could ask it to suggest trending hashtags on LinkedIn. Right? So like

One of the things I might says is suggest trending hashtags on LinkedIn related to impostor syndrome for better content visibility, right? That would be a prompt that I would use. So if I’m writing a post about impostor syndrome, I can I now know what hashtags to use with it? Right? And I, you know, there’s other ways to do this. But honestly, this just spits it out for you. You can ask for ideas for polls, right? Suggested engaging in industry relevant poll questions, to post on LinkedIn to drive engagement on blah, blah, blah, topic, right? You can ask it to provide tips on creating effective LinkedIn polls, right, that generate meaningful insights, you can ask it to help you for tips on how do you make these polls even more meaningful. So you can take all these different content ideas, and you can also ask them to expand because then you can say, once it gives you the ideas for the polls, now you can say, Okay, please write the post for this poll with three poll responses or four poll responses. And then you can say, give me four different poll responses. And then you can say it again, give me four different poll responses until you have the four you want, right? So you can use Chachi, pte to do this. And then what I would suggest you do is create like a Google Drive folder, that you can put all this content in like spend some time batch this stuff, right, once your heads in it, patch this stuff, and keep it on a Google Drive folder, and then schedule it out. Like I don’t schedule things out. I do schedule posts on LinkedIn, not all my stuff, obviously scheduled. But I do want to show up every day. So there are times that I scheduled content, although I don’t think you can schedule polls. So just know that but you can still put it on your calendar, you can have the poll ready to go and then score on your calendar and pop it in one day, right. But you can do that and schedule it out. I only schedule it out like maybe a week in advance, because you never know what topics are going to come up. Plus, you know what my days of having a social media agency taught me that you don’t want to have too much content scheduled in advance. Because when things happen in the world, you have no idea that you weren’t expecting to happen. And you might have a post going out there that I don’t know, maybe you know, could be insensitive to what might be going on in the world, right. But when you wrote the post it we didn’t know that was going to happen in the world, right? So I don’t go too far out. Because I also want to be authentic with my posting, and I don’t, you know, maybe something’s going on that I want to talk about. So I don’t want to lock myself out from being able to be authentic and jumping in and doing things live as well. There are some great content prompts, that I just shared with you. Again, if you go to Karen Yankovich shop, comm slash 240 download, you can list you’ll get a list of all these prompts.

We are building just so you know we are building more of this strategy into our shoes linked up program. So for those of you that are listening, that are in the program, look for this, if for those of you that are interested in learning how to do this more effectively, and how to build this into a strategy that is magnetic. That is bringing your ideal clients, you’d having your ideal clients going tell me more. That’s the kind of strategies we teach in our shoes linked up program. It is amazing, our goal is for our women to be creating at least a quarter million dollars a year businesses of a quarter million dollars a year if that sounds like too much money for you or a lot of money too. It’s not because six figure business owners, don’t get me started on that. You can work at McDonald’s and have more money in your bank account, right? I want there to be money in your bank account. I want you to be a wealthy woman of influence, I want you to be able to have enough money to make the kinds of choices you want. And we create LinkedIn strategies, LinkedIn and PR strategies that help you do that. So Karen yankovich.com/call, get you to my calendar. And you’re going to start seeing more and more in the program about how to incorporate AI into some of the strategies that you do. And honestly, if you get on a calendar, we’re gonna chat with you. If it’s a fit, we’ll tell you what it looks like. If it’s not a fit. We’ll tell you that too. I’m you know, honestly pretty picky about who joins the program. And I say that not because I want to be elitist, but because I don’t want to take your money. If you’re not, I don’t think I can help you right if I think I can help you. I’m going to tell you. So again, caring, calm slash home, get you there.

Okay, second idea on this. And this is something I hear so much. In fact, in my shoes linked up program, I have a whole video on how to find video content ideas. I’m telling you, this is a this is like people like I want to do more video, I don’t know what to do. And I’m like, just sit down and write out 20 ideas for videos. And the videos needs to be tiny topics, right? Not a million, like not a million. Like you don’t want five minute videos or 10 minute videos. Do you do not training videos, these are more like reels, right? Like tiny little topics, three minutes, five minutes at most, one minute, whatever that is. And you can ask Chad GPT something like brainstorm creative ideas for video content that I could share on my LinkedIn profile about and then list your topic right? And then ask them to give you 10 And then ask for more. And then what what you could do actually is once you have 10 you can then say please write a one please I’m polite to my chat up to just you know, please write a one minute real script for each topic. And it will write you the script it will bring you the script it’ll even che it will even say like cut to an image of this and cut to it writes you the script. Okay and it tells you what to do. Now of course you have to have some video editing skills for that but or somebody that knows how

To do this, but ask Chachi pte for the video content ideas and then ask it to read through the script for the video. Okay, you can ask it for ideas for LinkedIn live, you can say something like guide me on how to utilize LinkedIn live to host engaging live events or to host engaging discussions, right, you can say help me come up with topics and formats for LinkedIn live sessions that resonate with my audience of women over 40, you know, who want to elevate their brand, right? So you can literally ask chat GPT to give you ideas and then again, ask it for talking points now on LinkedIn live, I wouldn’t script it right, I would maybe ask for talking points, give me four talking points for each of these topics. Right. So you can you can do this so that you’re just jumping in then. And now you can go in and schedule them. And again, if you have a VA or an assistant, they can do a lot of this work, and then just feed it to you. And now you’re just showing up. But you’re showing up with an outline, you’re showing up with something, maybe you’ve pre approved. So you’ve you know, you’re not looking at code for the first time when you’re going live. But these are things that you can get some help with. And what I love about this the most is that this is new to us on LinkedIn, getting a lot of help on LinkedIn, at least in my world, because LinkedIn is so protective of not ever, ever giving anybody you’re logging in, that it’s been hard over the years to get VA support on a really authentic LinkedIn strategy. These are ways you can do that. You can have chat, GPT do all this research for you. Your assistant can help you with this. And then you just jump in and do the videos and do the work. It’s so freakin amazing. All right. And the last thing I want to talk about as it relates to content and copy is repurposing all of this. Now you can ask Chad GPT How do I repurpose this, you can take let’s just say you, you’ve got a topic, right? You create it, you got topics from the first thing about content topics. And then you asked it to create Yes, charge GPT to create a LinkedIn post for that topic, you can now create a new chat and chat GPT. And I use chat GPT for I pay like 20 bucks a month for it well worth it because I want it I want if I’m going to do it, I want the best. And it’s not $2 million a month or 20 bucks a month. And now you can go in and say you can copy that post, right, paste it into chat GPT and then say, Please reformat this post across social media platforms, and it will give you the same content but specifically formatted for your other social media platforms. And an even for like Twitter and Instagram will give you like the hashtags and stuff. It’s, I mean hashtags and emojis, It’ll even give you emojis. So once you’ve created the content, and like these first two sections, you can now say, Okay, now can show me how to report like rewatch repurpose this for my other platforms. Right? Again, you can ask it to, you know, optimize it for these other platforms, right, you can say you if you have an article that you’ve already done, let’s say you did an article on LinkedIn a few months ago, or you know, a few, whatever, a year ago, right, you can now say, you can grab that LinkedIn article, you can share it to chat GPT and say, Please transform this article into an engaging video content, right. So you can take content you’ve already done and repurpose it on LinkedIn and across other platforms, so that you are not continually having to come up with new ideas and new content. The odds are that even if people did see your original content six months ago, they’re not going to remember that, that it’s the same content, because hopefully, you’re talking about it in a different way. And even more, the odds are even greater that they probably, you know, all of your people did not see every post you have. So the odds of the same people seeing both and recognize it is both are almost zero. Okay, so let me recap this a second. First of all, you can go you can use chat GPT. To create content, you can ask it to help you brainstorm for ideas, give you topics, objects, trending hashtags, give you ideas for polls, right, you can do all of that you can use chat GPT for video content, ask it for ideas, ask it for scripts for reals for each one of these ideas. Ask it if it’s asked for ideas for LinkedIn live, ask it to give you three talking points for each of the topics for LinkedIn live, right. And this is you can even ask it to write the description that you’re going to post with the LinkedIn live, right? So you can use this so that you’ve got these video content ideas, and it’s all in like a Google Sheets somewhere that you just have to look. And maybe you can have you or your assistant can go into it and put dates associated with them. And now you know, everyone’s that you go live on LinkedIn. And you’ve got all these ideas already done. Right? How cool is this? And then the last thing is repurposing. Use Chachi PT and AI to give you tips on repurposing content that you’ve already done, ask it to repurpose it to be honest. And I’m going to tell you guys this, if you’re on my email list, now, you know some of my secrets. But I sometimes grab an email that I sent out a year ago and I throw it in chat GPT and I ask it to rewrite it. Rewrite this email and I send the same email out a year later. Like I spent a lot of time writing my email. I don’t there’s no need to reinvent the wheel. Like some of the work we’ve done is really good and not all of our audience has seen it. Right. So repurpose.

As your content, use chat GPT to repurpose your LinkedIn content, repurpose articles that maybe you’ve done into content for LinkedIn or into content for other platforms. And understand that what you’re doing is you’re batching this, so that you’re showing up as the CEO. And just delivering the content on an optimized schedule, and saving yourself so much time. Alright, remember that if you want a list of these prompts, go to Karen yankovich.com/ 240, download, and you will get all of the prompts that I talked about in this episode, and in Episode 239, so that you can just print them and have them we will have we have it all blocked off for you and all the different categories. And we’ve even added a couple more in there for you as well. So you definitely wanna grab that download. And, you know, listen, remember that, please remember that this is first draft work, you must fact check this stuff, you must put it in your own voice. If you’ve got a lot of content out there. You can even say and put it like I can say when I go to chat GPT now put this in Karen Yankovich, his voice, and it knows my voice, probably because I’ve got 240 podcast episodes, and I’ve got the transcripts online for them. So it may know your voice already. It was the weirdest, wildest thing. The first time I did that, I was like, now write this in Karen Yankovich, his voice and I was like, Oh, my gosh, it sounds like I’m talking like it is exactly how I would talk. So it knows it’s creepy as that is, it may actually have your voice. So once you’ve done this, you can the last prompt you might have on all this stuff is now put this in and insert your names voice. And the more you do this, the more it gets to know you, the better it’s going to get at this. So understand, though, that as I continue to play with this, and as I continue to work out my strategy, I’m sharing this with you, I am still I’m having a lot of fun, it is saving me a lot of time, but it is also it’s I also want to recognize that it is first draft work. And I you know, I’m still I still use my writers, I still use all the people on my team, this is not replacing my job or anybody else’s job. Right. That being said, this is the world we live in. So let’s take advantage of what’s out there for us, especially because this is so stinking inexpensive, right. So if you want some help with this, I would love to talk to you go to Karen yankovich.com/call, grab a spot on our calendar, you know, or she’s linked up accelerator program has been in fact, we’re planning some really cool things for it in the next couple of months. I can’t wait for my students. If you’re in there. Now, I can’t wait for you to see this. Our goal is for there to be more wealthy women of influence in this world. I know that women that have more money, have more choices, and those choices, change the world. So I this is what I this is what I can do. This is my contribution to what I think is a crazy ass world right now. I want more women to have more money. And it starts with this program. And I mean it when I tell you, it can be the same for you. The first thing we do when I have these calls, or whoever you know, whether it’s me or somebody on my team that you talk to, we are very, it’s really important to us that we see the path to your quarter million dollar business before we even offer you a spot in the program. And either way, I want to talk to you though, because if today’s not the day for you to have a spot in the program, we’re going to tell you what you could be doing. So we can talk again in six months. Okay. My goal for everyone that listens to this show is for you to understand that a quarter million dollar million dollar multi million dollar business is available to you. And I am here to be your champion to be your cheerleader, and to help you got their Karen yankovich.com/call get you to that calendar. Oh gosh, I feel like I was on a soapbox. But I truly, truly mean this. All right, if you loved this, and you want to share this, I would love that just share this take a quick screenshot, share this episode, use the hashtag good girls get rich and tag me so I don’t miss it. And then I will make sure that I share your posts with my audience. Because if you’re getting me some visibility, I sure as heck want to get you some visibility, right. This is how we lift each other up. Hopefully you’re following the show on Apple podcasts or wherever you listen to the show. If not, you definitely want to do that. Because as things continue to roll out, in this wacky AI world, I will continue to bring some new tips to you. And in the show notes. There’s a link for SpeakPipe. So if you go to Karen yankovich.com/ 240, you’ll see all the links we’ve talked about. And you’ll see the link for SpeakPipe where you can leave me an audio message I want to know have you tried any of these things? I want to know if it works. I want to know if you have a really cool AI tip that I did not mention in these last two episodes. Right? Then maybe I can you know, of course I’m gonna want your permission to share it. So again, Karen yankovich.com/ 240 get you to all of those links and I respond to every single SpeakPipe message personally, a rising tide lifts all boats. We’ve heard this a million times. Right. So I’m here to lift you up. I hope that you’re sharing this episode and helping me help you and I will see you back here next week with another episode of The Good girls get rich podcast