251 – Unleash Your Team’s Potential: Elevating LinkedIn Strategies for Business Success

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 251.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello, hello, I’m your host, Karen Yankovich. And for so long, and maybe still, employers were really hesitant to help their employees and their team with their LinkedIn profiles, they were worried about things like, why would I help my employee with their LinkedIn profiles, so they can go look for another job? Right. And, you know, I get that I do get that. And there’s still a lot of people that still think that what we’re going to talk about this week is how to incorporate your team and your employees into your LinkedIn strategy to better leverage their reach, right? This is 21st century marketing. This is, you know, if you’re helping one of your employees with their LinkedIn profiles, and they’re all getting new jobs, it isn’t a LinkedIn problem, right? It’s a huge problem. So if you are investing in your employees and investing in their success, and incorporating them, and their opportunities into the marketing for your business, it helps them right, when your business is successful, everybody wins, right? So we’re gonna talk today about how to leverage that because you know, maybe you can relate to that a little bit, right, maybe you have a virtual assistant, or an online business manager, or somebody that works for you. But that also works with other people. You know, the reality is, that’s the world we live in. Now, I highly encourage you to encourage your team members to incorporate they work with the work they do with you on their LinkedIn profile, I want to talk about how we do that, because it’s the business environment that we operate in now. Right, just like we can hide how old we are. Because the minute we tell somebody, we’re 10 years younger than we are, somebody will tag you in your you know, 30 of high school reunion picture, you know, people, people know more about the people on your team. So it’s a normal course of business, to have people on your team, at least in the world, the virtual world we live in now, that also work for other people, if that’s an issue for you, if you want them to only be talking about you then hire full time people, or hire part time people or make that a requirement of your staff. That’s okay, too. But know that it is also okay. And it is also, you know, just normal course of business. For you to have somebody that works on your team that also works for other people. And for them to claim all of that on their LinkedIn profile, we’re gonna, we’re gonna dive into that today. So you’re ready, we’re diving in. The first thing we want to talk about here is their profiles, the profiles of the people on your team, I want you to lean into their brilliance, I want you to invest in them having great LinkedIn profiles, you know, you want to make sure that their profiles are connected to your company page. If you have a company page, you want them as they create their experience section, you want them to choose your company, when they talk about the experience of working with you and your business. Because when you people go to your company page, and they can see everybody that’s on your team, everybody that works with you. And everyone that works for you looks like a rock star, it immediately elevate your business presence, right? When the personal brand of all of the people on your team are shining stars, that immediately elevate your business brand way better than just all the money you’re spending on your business branding, like colors and logos and all those other things, right. So take some time to invest in the profiles for the people that are on your team and the people that work for you. But remember that their profiles are about them, I do not recommend that you give them a whole lot of a long laundry list of things that they must do if they’re going to talk about you. Their profiles are about them, not about them as it relates to you, right? So you want to showcase why your accounting manager or your bookkeeper or your virtual assistant or your executive system or your online business manager, why they are the best online business manager in the world? And how because of that your business shines, but you’re not. You know, I don’t want you to be giving them a lot of rules about why they what they can and can’t say. Because at the end of the day, when you’re helping your employees with their LinkedIn profiles, what you’re doing is you’re helping them shine a light on themselves, not on your business. And when they shine a light on themselves again, it immediately elevates your business because you have all these rock stars in your business. Does that make sense? So take some time to have them create a great headline that talks about why they love working with the kinds of people they work with and in their role for you right same thing with their about Section same thing with their experience section and by the way, if their listing experience working for other people, oh well, right. Oh, well. We live in a world where we’re multi passionate, so many people. You know how

have are a accountant by day and a Reiki Master by night, right? That’s okay. I think that’s okay. Okay, if you have a problem with that, you know, I get that there’s no right one right or wrong way to do this. But I do think that if you if you just kind of open your mind to how amazing it is for your business, when your employees talk about the work they do for you, even if they’re doing work for other people as well, I think we’re gonna start to see some some changes and big changes, I want to talk about what they can be doing to elevate you as we go through the rest of this episode. All right, the next thing that they can do is share the company content, right. So you can encourage your employees and your team members to share relevant company updates, blog posts, your podcast episodes, you know what achievements your company’s has done on their Legion profiles, because what this does is it amplifies your reach, and it puts your business in front of that wider, but targeted audience, right, encourage them to tag you encourage them to tag other people in the business that maybe they collaborated on. Or that were part of the collaboration on this, right. But if you are sharing content on your company page, you want to encourage your employees to be sharing that content on their profiles as well. So you can get that content in front of more people, right, it makes sense. But encourage that to be a part of your strategy. And when they share it, what they can do is, is add their point of view, right? When you’re sharing, it’s just like you’re sharing other posts, when you share the company content, you you want to say, you know, oh, I was so much fun to work on this, or, you know, I love when Karen talks about this on the blog post, because on her podcast, because in our team meetings, she talks about this all the time, right? Like add your point of view, make this personal when you know they want to you want them to add their point of view and make it personal. When they share your company content. You also want to encourage your employees to use LinkedIn for professional networking. Because when, again, if they’re sharing your content, and the and that and they’re sharing it in front of a wider targeted audience, that’s a beautiful thing, right? So you want to encourage your employees to be connecting to be active networkers to be connecting with potential clients, potential partners, or other stakeholders that can grow your business. Remember, the success of the business filters down to everyone in the business, right? So they can introduce these contexts to the business when there’s a mutual benefit, right, potentially leading to new business opportunities for your business? Will it also benefit them in other ways? Of course, it will. But isn’t that okay? Right. And at some point, if their business, if their expertise gets elevated to that they move on to other things. I mean, isn’t that what we want? Right? Isn’t that we want, like, as much as we want people to work for us for the rest of our lives, especially our best people. We know that, that that’s not realistic, right. So when you encourage your team to be networking, and building a strong network of people around them, it immediately elevates your reach as well and your business’s reach, I would also encourage you to encourage your set your team to endorse each other skills on LinkedIn, take some time when you’re creating their profile, to put skills in there that are commensurate with the the work that they do for you. So that when people are searching for those kinds of things on LinkedIn, even if your profile doesn’t come up, their profile will come up, right. So you want to make sure that the skills are aligned with the kinds of things your business does, the kinds of things you want your business and your team to come up for. And LinkedIn searches, right. This helps with your magnetic marketing approach that we talked about in episode 249. Right, and then encourage everybody to endorse each other’s skills, right? Because the more endorsements you have on each other skills, the more LinkedIn will drive people to their profiles, when people are searching for those kinds of things, and obviously potentially getting in front of you as well. Right? So it helps with that authentic skill verification, it makes your team look more competent and skilled, because remember, they’re connected to your company page, right? So because they’re connect to your company page, when people check them out, and they see they’ve been endorsed dozens, if not hundreds of times for the kinds of skills there. They want to hire a company that has those those skills, it benefits you Right, absolutely enhances your organization’s credibility.

I want to talk for a minute here, I want to take one step back here and talk a little bit about how you can get some help with this. This is what I do with Karen Yankovich. Team and the shoes linked up Team. We help our students with this kind of stuff. We help you with your profile, we help you with your strategy, we help you get more visibility, right we help you create the plan that can elevate your business, elevate your brand and elevate your income to higher levels. If you want to know more about what it looks like to be a part of this team of people that are absolutely stepping into these big great SEO beautiful roles. Then just grab a spot on our calendar, Karen yankovich.com/called. Get to to our calendar, and we’ll have a chat and we’ll see if it’s a fit for you get some help with this because

I know that the things that I’m asking you sometimes makes sense. But you’re like, Well, how do I do this? What do we do what like help me with this, I’m here to do that. Karen yankovich.com/call Gets you support with all of this. Or at least we’ll see if it’s a fit to get you some support, right? We got to start somewhere, and it starts with that call.

Alright, so back to the things that we can do to elevate your team’s participation and your business’s LinkedIn strategy. The next thing I would love to see your employees and your staff and your team doing is celebrating achievements. We have a culture of celebration here and in Karen Yankovich, land and she’s linked up land, I want to celebrate your achievements big and small. So of course, I want my team to be posting work achievements, certifications, that they’ve had milestones that they’ve reached on LinkedIn, maybe they’re sort of maybe they’re celebrating, you know, I don’t know, whatever it is, it could be a life celebration, right? It makes them feel recognized and values, but it also enhances the image of your company, right? As a place where you’re cultivating a culture of celebration. Wow, that’s a mouthful, you’re cultivating a culture of celebration. And and your company is a place where individuals grow professionally, right? It all makes, it all adds to the value of your business. Another thing your team can be doing is sharing customer testimonials, right? If you have your clients permission, your employees can share testimonials from your customers, or case studies to showcase the quality of work and customer satisfaction of the people that your company works with. Right? Because again, that’s another thing that immediately and significantly improves your company’s credibility. And, you know, listen, if your customer is sharing testimonials, if most of the time they want you to be sharing it, right, because you can be remembered, this is LinkedIn, you can be tagging your customer in that you’re getting more visibility to that customer. This is like, I mean, I talk a lot about that on this podcast about like lifting each other up, and a rising tide lifts all boats, this is how that happens, right? When you’re getting customer testimonials. And not only are you sharing them, like in a cold corporate way, but your team is saying I loved working with Mary so much. This testimonial makes me just smile from ear to ear. Because her achievements are like just they blow my mind every week, right? So they can be sharing these kinds of stories as well. And it immediately elevates your business, of course, you want to talk about the fact that, you know it’s in relation to your business, especially if they work for other people as well. But these are ways that you can again, just kind of be lifting each other up. Speaking of your customers, you want your team to also be connecting with and supporting your customers, right? I cannot tell you the smile that comes on my face when I open up my LinkedIn wall. And I see my customers posts with my team’s comments underneath of them. Right, really lifting them up and elevating them. This is the this is what you want. Now, you know, have there been times where my customers have hired people on my team to do things that I don’t do they have been, I’m cool with that. Right? Why would I not be cool with that, I have a very specific thing that I help my customers with, if there’s people on my team that can help my customers beyond that. I’m okay with that. Right now, if you’re not again, you don’t have to do these things. But I’m okay with it. Because as far as I’m concerned, this is the internet, right? It’s an open book. And when your team are connecting with your customers and building relationships with those customers, it just again elevates everything. And it really shows your customers and your clients and your students, that they’re not just working with you that they’ve got that you’re bringing this wealth of experience to their world. Right. It’s It’s such it’s so beautiful. And the last thing I want to talk about here is having your team engaging in and sharing things like industry events that maybe you’re hosting, or maybe you’re going to your lead magnets maybe that you’re that you’re putting out there you want your your team to be sharing this information and their personal takeaways from this stuff, right? Like if you’re, if you’re hosting a workshop or a webinar on your team’s a part of it, you want them talking about this, right? You want them sharing information about this. And because it is it not only increases your visibility, but it can lead to engagement with other people that were a part of that after the fact right? Like if some if your team is engaging with people about a webinar, and then people that participated in that webinar are not only engaging with you, but they’re engaging with your team. Right? This is how we just kind of can just see how beautiful this is right? How magnetic this becomes. As opposed to I hate to even say this because I feel like this is such a beautiful collaborative episode. But as opposed to spamming your network, right? This attraction, marketing, this magnetic marketing that you’re incorporating your team with, you’re elevating your team, you’re elevating your customers, you’re elevating your business, you’re elevating your prospects, and it’s all done in this positive beautiful attraction way right?

So let’s recap this a little bit, I’m gonna run through these eight things that I mentioned here. The first thing that I talked about is optimize their profiles, take some time invest in optimizing your employees and your staff and your team’s LinkedIn profiles, whether they’re contractors, or whether they’re employees. And again, I mean, you know, check with your accountant on the legality of whether they should be a contractor or an employee, I’m not qualified to talk about that. Alright, the second thing, share, have them share company content, right? If you’re posting content on your company page, you want to encourage your team to share that with their point of view. Encourage your team to network and build their own personal networks that immediately elevates your business’s reach, right? How cool is that? Make sure that everybody is endorsing everybody’s skills, right, you want to make sure that their skills listed are the ones that you want them to be known for, and then do everything you can to to get more endorsements on those skills. So that it again, it’s helping your workforce and your team look more competent and skilled, and which immediately enhances your team. your business’s credibility, celebrate, celebrate, celebrate, have your employees celebrate their work achievements, have them celebrate their certifications, and jump in on those celebrations. Like just cultivate that culture of celebration. And encourage your team to be celebrating their achievements on their LinkedIn wall and then jump in and celebrate them with them. Encourage your team to share customer testimonials. Tag your customer tag, you tag whoever right tag, if it’s legitimate, right? Don’t tag random people, but tag them, encourage them, tell them how much you know, make them ask them to add their point of view to that testimonial on how much they enjoy working and what their perspective is on that when the customer testimonial when right. And then the last thing is make sure you know encourage them also to be to be sharing your information on your events, your webinars, your your lead magnets, your sales letters, anything that you’ve got going out there, encourage your employees to share this information and to engage in conversations on these things. Because it’s just it’s a way to just get more visibility all the way around. And it’s just lifting each other up in so many ways. You know, I mentioned earlier that this is 21st century marketing, we have got to open our eyes to the fact that we the world we live in is much more transparent than 1020 30 years ago. And I believe when we jump into when we embrace that transparency, and we just leverage the opportunity, all the opportunities we have, we are not only helping our business, but we’re helping our team, which who doesn’t want to be doing that, right, and we’re helping our prospects find us, we get to help more people, it’s just it just is such a ripple effect that brings in and create that magnetic approach to your marketing. I want you to have a more magnetic marketing approach. And I’m here to support you, if you’re looking for some help with that, in our she’s linked up programs. My goal is to have there be more wealthy women of influence in the world, I want you to have this magnetic approach, not spamming have five calls a week on your calendar, and you’re converting four of them, right, a very high conversion rate, very specific marketing strategy that’s built around ease and not spam and stress. Okay, and we attract the most beautiful, incredible people into this program. If you want to hang out with these incredible women, grab a spot on my calendar, Karen yankovich.com/call gets you to that calendar, I’d love to chat with you and see if it’s a fit to get you some support. So if you’ve listened to this show before or if you love what you’re hearing today, you know, I love hearing from you. So make sure that you’re following good girls get rich on Apple podcasts. We love your reviews, your reviews, help me get a sense of what is resonating with you. And so I can do more of that right. I’d love for you to share this episode on social media, take a quick screenshot, use the hashtag good girls get rich tag me, I’m at Karen Yankovich across all social media, be sure to share your posts with my audience. And that’s how I can get you more visibility for helping me get more visibility. Right. It’s that collaborative, beautiful approach that we teach day in and day out. In the show notes below. There’s a link for SpeakPipe where you can leave us an audio message I love your audio messages. I respond to every one of them personally, I feel like it’s a way for me to make this less of a me speaking at you. And you know, conversation and a way for us to actually have a two way conversation. So jump on over there to Karen yankovich.com/ 251 and leave an audio message and then we can chat. Right? I would love that. All right. Remember that rising tide that lifts all boats. Right? I do this podcast to support you. We’ve got our quiz if you haven’t taken that yet LinkedIn quiz.com tons of resources from you once you’ve taken the quiz. I’ve got my videos everywhere. Remember I said earlier a rising tide lifts all boats. Right? I do this podcast support you I’ve got tons of free resources for you. We’ve got our LinkedIn quiz.com where you can take a quiz. There’s so much so many resources for you once you’ve taken that quiz that gets emailed to you

You, I don’t want to continue to do this right. These are these are the ways that I support you. Help me help you share this podcast on your social media. And then we can continue to do this for you. Right. I hope this resonated with you. I hope that you take a minute to implement some of the strategies we talked about here today. And let’s do this. Let’s do this together. I’m here for you. I’ll see you back here next week with another episode.