This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares why you should shine a light on your brilliance.

Do you feel bad telling the world what you’re good at? Feel like you’re being egotistical? But didn’t you do those things?


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at

About the Episode:

As women, we’re taught not to brag. When we accomplish something, we often feel like we’re being egotistical. But showing the world what you’ve achieved is the only way to help the world.

So how can you promote your accomplishments without feeling like you’re being egotistical? There are 12 steps you need to follow.

To learn these 12 steps, listen in to Episode 195!

Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s topic (1:41)
  • Know your outcome for using LinkedIn (5:43)
  • Share why your accomplishments are important (6:35)
  • Adopt a mindset that allows you to profile yourself as a collaborator (7:16)
  • Stop saying, “No big deal” (7:57)
  • Go for it (9:02)
  • Complete your LinkedIn profile (9:38)
  • Infuse your personality into your profile (10:30)
  • Tell why you’re passionate about what you do (11:40)
  • Share your perspective (12:38)
  • Be clear about who you help (13:20)
  • This is not a resume (14:03)
  • Write in first person (14:27)
  • Episode recap (15:14)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to good girls get rich episode 195

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:22
Hello there. I’m Karen Yankovich. And this is episode 195 of the good girls get rich podcast and this show is brought to you by she’s linked up where we teach simple relationship heart based LinkedIn marketing to women, that helps them create their next chapter, take control of their life, and build relationships with people that can help them achieve those goals once and for all. We create wealthy women of influence here in our she’s linked up family, if you’ve listened before, if you love what you hear today, you know, we love to hear from you. So make sure that you subscribe to this show, wherever you’re listening. And you know, send us a message, leave us a review, there’s a link in the show notes to a SpeakPipe where you can leave us an audio message. Maybe you have a guest you think we should interview or topic you’d love to hear me talk about, I love to hear from you. So again, I review a message whatever works for you, we would love to hear from you. And then of course, I’d love for you to share this episode on social media, use the hashtag good girls get rich, I’ll be sure to share your posts with my audience. And that’s how we all get more visibility. So if you go to Karen Yankovich COMM slash 195, you’ll see the blog for this page, you’ll see the link to speak pipe, I can listen to your message, I can reply to your message. Right and we love getting your messages. So a couple of weeks ago, I was talking to one of my students, and this is a topic that comes up a lot. You know, when we work with women on LinkedIn strategies, and really creating income and impact and influence. And basically what I said to her is, you know, because because what happens is people feel like it’s their ego. Like I feel like I’m bragging right when I say this stuff about myself. And what I said to her is shining a light on your brilliance and showing up as a leader is not about your ego. It’s about having the ability to reach more people with your message, right without that visibility without you shining a light on your credibility and visibility. Without the PR and the visibility and creating a personal brand that all of these things give you these people would stay stuck. Right? So it’s not about you. It’s about the people that you serve the people that benefit by the work you do. So if you’re not doing this, they’re the ones that are missing out. So it’s not about your ego. It’s about shining a light on your brilliance. So I really thought it would be it was thought it was a perfect topic for a podcast episode. So here we are. Because here’s the thing, women often have difficulty shining a light on themselves, because we’re afraid that it sounds egotistical, right, we’re taught not to be vain not to be self congratulatory, right. Talking about yourself can seem the can seem that way. Right. As you’re as you’re talking. And you’re you know, telling people about your accomplishment, owning your accomplishments, right? It’s not, we’re not asking you to make stuff up. That’s not true. Somehow. It seems like it’s not how we roll, right? It’s not how we roll. We don’t talk about ourselves, but telling the world about your expertise is not your ego talking, it is absolutely necessary to achieve the kind of success that’s there for you. And you know, of course, I think that happens on LinkedIn starts with your profile, right? So telling people how you can help them and why you’re passionate about how you can help them is where this all starts, right. Hiding your expertise, and not offering it to the world is doing everyone a disservice. It’s vital to your business. It’s vital to your success. It’s vital to your career, that you’re able to put yourself forward and show people how you can uniquely serve their needs. Because you have this power, this expertise, right, this unique ability. LinkedIn is a place to build and nurture your network, right. And you need a LinkedIn profile that portrays this. So people look at your profile and go, Ooh, I want to know her. Right. That’s what we want for you. So you can share your expertise and brilliance with empathy, not ego, to really create a positive impact for the people that ultimately benefit from what you do. Your expertise fills a need that helps others right. You know, there was a woman that I worked with a bunch of years ago now. And she was somebody that was like, you would have recognized your name and top 10 Women who write in Forbes or wherever, like she’s been mentioned a few times over the years of different different organizations, or different publications in a big way. Like she’s really serving the world in a huge way. And when we did her profile, she looks at me and she’s like, I don’t know if I can publish this. Like I feel like I’m bragging. I was like are you kidding me? You did all this stuff. We didn’t make this up. You do all this stuff. Right? So it’s I said we need to just you need to own that you did all this stuff. This is not bragging about it. But I’m telling you this because this happens at the highest levels, right? This is not just the people that are just moving into a new role that have this, this thing about them, right? These women that you know, that are feeling like they’re not ready to talk about themselves in this way. This is a woman who has been like I said, listen and talk to him women who magazines, right? And she was still thinking, Can I really say this about myself. So I’m telling you that because you’re not alone, you’re not alone. And this happens at highest levels. So let’s talk a little bit about how you can promote yourself without being egotistical. So this is one of you might want to get a pen out. This is one where you might want to pause this Get a pen and paper, or if you listen to this in your car, make a note to listen to it again, when you can write some of this stuff down. So the first thing that I want you to think about is it’s always important by knowing what your outcome is for using LinkedIn. Right? Are you looking for a new job? Are you looking to create more branding? Do you want speaking engagements Do you want to do client? Do you want to do prospecting? Are you just looking to build your network? Right? You need to really be clear on what that is. Because you Once you’re clear on it, then we can speak to it, I actually have a picture of a target that I flashed in front of my camera at least once a day, like what’s the target, if we don’t know what the target as we can’t hit the target? Right? So the first thing you need to do is be really clear on what your goal is, for doing this, what you’re what you’re looking to achieve with a one thing, right there’s there’s lots of things, we can have all kinds of shiny objects, right? But let’s get that one thing and get it you know, land that contract, sign that whatever we’re looking to do, and then move on to the next one, right? So you got to be really clear about what your goal is. The next thing is to share why your accomplishments are important. Right? So like, let me talk a little bit about this. I don’t want you to just say, you know, I help women be millionaires, I help women become millionaires, right? That’s great, right? We all who does want to be a millionaire, right? But if you say I help women become millionaires, so they can retire, you know, by 50. So they can retire by 60. That is now making it about me, not about you. Right? So how, you know, so when you shared the Why have what you do, right? You’re talking about how it contributes to the people that you’re speaking to, right? The organizations, the team or the people? Does that make sense? The next one is a biggie, you have to adopt a mindset that allows you to profile yourself as a collaborator, as a contributor, not just a Me, me, me, me, me, right? How does what you do help others advance a cause? Create a positive change in the world, right? What is the positive change that you create? These? Do you see where I’m going with this? This is about you. But we want to showcase how you change the world. All right. They’re all I’m gonna say it’s a big, I’m probably gonna say this is a biggie every single time. Just be prepared. Right? So number four, okay, that was number three. Number one, it’s important to define your goal. Number two, share the show why your accomplishment is important. Number three, adopt a mindset of a collaborator. Okay, number four, stop saying I got this. It was nothing, right? No big deal. I know you’ve done this, right. Because often we think that because we know how to do something, everyone knows how to do it. That’s not true. That’s absolutely not true at all. I remember one time I happen to be a really good cook. But I don’t, I just don’t have time, I have a bunch of kids and grandkids I love to cook when they’re all over. But I can’t, I really am not a big fan of cooking for myself. So I was talking to one of my friends, I was like, you need to, you know, you need to cook for me, I’m gonna pay you to cook for me. This was years ago. And she’s like, That’s ridiculous. You can cook for yourself. I’m like, I know, I can cook for myself. But like, she didn’t understand the value that she had. And she was looking for extra income this particular person, right, she didn’t understand the value that her ability to cook has in the world, because she just figured everybody can cook, no one’s gonna pay me to cook, right? So you got to understand that what you bring to the world has value, there’s somebody that is willing to pay you to do it. And you’ve got to, you’ve got to understand that and stop minimizing the impact of what you do. Number five, go for it stop waiting for somebody to give you permission stop waiting for somebody to give you a promotion. Stop waiting for somebody to sign up for your program or offer you a job or or you know sign a contract as a consulting client ask for what you want. If you don’t ask the answer is always no right? So go for it stop waiting for this to happen. And start moving taking positive action towards making it happen. I’m not talking about swamping yourself with action talking about micro targeted consistent action. You might have heard me refer to this as watering your money tree right? Number six, complete your LinkedIn profile. I see so many people who join our program and have only a few sentences in their about Section maybe they don’t even have an about section right or partially completed the other sections you know I do a lot of in person Oh, I do to do a lot of in person speaking I’ve got some really fun things on my calendar for this year. So I’m excited about that. And when I’m with people in person, I typically But if I’m around, I’ll do profile reviews like, let me see a profile. Right. So we’ll look at your profile. And what I often see is that people completely skip over their about section. And this is the this is the powerful section, this is what makes this not a resume. Right? So complete your profile. I mean, yes, at the very least get that on my LinkedIn All Star badge, right? I don’t really mean did you fill in all the blanks, but at least fill in all the blanks at least do that there’s so much more that we can help you with and that you can do to make this really work for you. But some people don’t even do that. Number seven, show your personality on LinkedIn. Right? infuse your personality into your profile. If you’re not a buttoned up, corporate executive, don’t talk like one on LinkedIn, don’t try to be someone you’re not. Right. I use the example of like, let’s say you’re like dating or online dating, right? And you got used to you know, you see somebody Bumble profile, and it’s got pictures from five years ago, or 10 years ago, and it talks about like that they do yoga, or whatever, and then you meet them, and they’ve got a completely different person, right? Nobody marries that guy, nobody marries that guy, nobody’s gonna hire you. If you are trying to be someone you’re not. Right. So infuse your personality into this because somebody is going to relate to that. Right? Somebody is going to relate to that. And that’s who you want to work with people that relate to your personality. Listen, you guys know, if you’re a longtime listener, you know, I’m I talk fast. I’m from New Jersey, I pull no punches. Some people really enjoy that some people don’t. That’s cool. I want to work with the people who enjoy that I don’t want to have to be someone I’m not. Right. So the more I infused my personality into my LinkedIn profile, and into all my online marketing, the more I’m attracting the exact right people to me. Okay, number eight, tell me why you’re passionate about what you do. Okay? Why are you passionate about what you do? All of these are things that are making this about you, but not about your ego, right? Because you’re passionate, and you want to share that passion with other people. If you haven’t yet, go back and listen to episode one of this podcast, right? Karen Yankovich COMM slash 001. Because that’s why I talk about why I did this podcast, why I’m so passionate about lifting women up in the world about helping them understand that it can be them that has this success, why not you? Right? That’s what I want for you, I want you to share why you’re passionate about what you do. I have three granddaughters right? Ranging from ages six months to four years old at this moment in time. And I want them to understand that they can have anything they want in this world. So the sooner that I can move that needle a tiny little bit in this planet, or on this planet, I’m hoping the better it’s going to be for them, right? That’s one of my why’s. Share your perspective, right? Your ideal client is going to resonate with you through that. Right? What is your perspective on this? Don’t just say loved that. Tell me why you loved that. Tell me what resonated with you about that? Right? Share your perspective. Because, listen, perspective is important in the world we’re living in right now. Right? You can find something to defend any single thing you want. You could be looking straight at a black pen and have somebody next to you say, oh, no, that pen is white, right? So you got to share your perspective on what you’re doing and why you’re doing it. All of this builds to your brand, right and makes this not about your ego but shines a light on your brilliance. Number 10. Be clear about who you help talk directly to your ideal client. Listen, I can help men, I don’t really care which body parts are how you identify. But I want to help more women. So I speak to women, women are going to understand me when I say things like I know you’ve said I got this, don’t worry about it at least one time in the last week. Right? My that because because if you resonate with that, You’re my ideal client. If you know, like, if a guy is going to hear that. And then and they if they do resonate with it, cool. I’m happy to help you. But if they don’t, then they’re not, they’re not who I want to work with. Right? Does that make sense? So be clear about who you help. And in your profile, speak directly to that person. Okay, two more, we’ve got 12 number 11. This is not a resume, a resume is all about who you used to be. Right? Your LinkedIn profile should be shining a light on the person you’re becoming right dress for the job you want not for the job you have. Right show up as the person you are stepping into. Right? Again, not about ego about shining a light on your genius. And number 12 This is an easy one, right in first person. Okay, so many people feel that they feel more important. It feels more they feel more like I don’t know important I guess if they write like Karen Yankovich is known for nobody cares about that. This is People to People human to human marketing. People need to feel like you’re speaking to them. So if your profile is in third person, make it in first person. Okay? Honestly, I feel like it’s more ego when you’re writing it in third person than when it’s first person, right when it’s first person is just you speaking to your ideal client. Okay? And when you You’re doing all of these things, these 12 things and I’m going to whip through them again real quick, right? When you’re doing these things, this is what makes you shining a light on your genius and not bragging about what you’re doing. You’re making it about the people that you’re supporting. Okay, so let’s whip through these. Number one, it’s important to start defining your goal, you need to know what your goal is here on LinkedIn. Number two, sharing why your accomplishments are important, right? Not just what they are, why it’s important. Number three, adopt a mindset that allows you to position yourself as a contributor or collaborator, number four, stop, please stop saying I got this, it was nothing right? Please understand the value in what you do. Number five, go for it. Stop waiting for somebody else to give you the permission or the contract or whatever, ask for what you want. Number six, complete your profile. Number seven, show your personality on your profile. Number eight, share why you’re passionate about it. Number nine, share your perspective. Write your unique perspective about what you do. Number 10. Be clear about who you help and speak directly to that person. Number 11. Remember, you’re talking about the person you’re becoming not the person you used to be. Right, your resume is all about who you used to be. This is about the person you’re becoming. And number 12. Please make this in first person. So let’s recap this a little bit. Just in general, okay, you can shine a light on your brilliance without being arrogant without being annoying, right? You can connect with your passion for what you do your passion for your services, your passion for the work you do and how you help people. People have to know who you are, in order for you to make that impact in the world that I know you’re here to make. And they need to know what how to find you where to find you. And what impact that is that you look you’re looking to make in the world, right? If they don’t know all that stuff, nobody, like we can’t move forward, right? We just stay stuck. So use your LinkedIn profile, use it to explain your benefits, highlight your achievements focus about, you know, focus your about section on you, and create a clear call to action. What do you want people to do next? Right. Once your profile is done, and you’ve done all these things, you can go out and build powerful relationships to help grow your business. Remember what I said in the beginning, I want you to be reaching out to people who say, Ooh, I need to know her. Right. That’s what I want for you. Shining a light, I’m going to repeat this again, shining a light on your brilliance. And showing up as a leader is not about your ego. It’s about having the ability to reach more people with your message. Right. And without the visibility that LinkedIn and PR and a personal brand gives you the people you’re here to serve on this planet will stay stuck. Okay, so let’s let’s focus on them focus on what on the people you’re here to help and not worry about your ego, or your that you’re bragging. Okay, this is what we do here in our she’s linked up family, right? We create wealthy women of influence. And we do this by helping them do all this work. Because I know this is a lot. I know this is a lot. It’s really hard to write your own profile. If you want to know what it looks like to get some support with this. You know, I’m here for you. Just go to Karen And you will put the links in everywhere you’re listening to this and grab a spot on our calendar and speak to someone about what it looks like to work with us. This is truly these calls are truly to serve you. They’re not like sales calls. We’re not going to sit here just try to talk you into joining anything we want. If it’s if it’s a fit, we’re certainly going to tell you what it looks like. And we’ll help you make the decision if it’s if we think is the right fit. But at the end of the day, we are only looking for people that are a right fit. And these calls help us see you know who’s in the space right now, to move forward. If we think it’s a fit, we’re certainly here to help them. You know, we do this because a rising tide lifts all boats. I do this podcast to support you, right. We offer these complimentary calls. I’ve also got a free masterclass. We’ll put the link in if you’re not sure yet. If you want to book a call, you can certainly watch the masterclass first. And all of these is the first step to LinkedIn Success. All of the women in our program that are now having 2030 $40,000 months, months in some cases that are equal to what their yearly salary used to be started with this masterclass on this phone call. Okay, so that’s where you would start as well. And again, let’s lift each other up. Help me help you right, share this podcast, take a quick screenshot of this episode on your phone. share that on social media use the hashtag good girls get rich tag me I’m at Karen Yankovich across all social media so I can share it with my audience. That helps both of us get more visibility right and let’s make 2020 to the best year we’ve had. I want this to be simple for you. I am here for you to help you with this. And I will see you back here again next week with another episode of The Good girls get rich podcast