This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Nicole Coustier shares with Karen Yankovich the difference between experience and expertise.

Nicole Coustier is the creator of The DART Method® for deliberate planning and Founder of Aurelian Coaching. She is a veteran Silicon Valley medical technology consultant, business coach, career strategist, and leadership mentor for both private individuals and corporate entities.


We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at

About the Episode:

Do people pay for experience or expertise? While similar, the two are different.

Experience is vitally important, but expertise is valued higher. In order to build expertise, you have to build credibility. In order to build credibility, you have to know how to network.

If you want to learn how to properly network, build credibility, and become an expert, this episode is for you. Listen in!

Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Introducing this episode’s guest, Nicole Coustier (1:44)
  • The difference between experience and expertise (6:24)
  • Nicole’s perspective is evolving (11:34)
  • Impulse or intuition? (14:06)
  • Nicole’s coaching career (14:33)
  • The transformation Nicole’s clients have (16:38)
  • The power of networking (21:26)
  • Nicole’s networking campaigns (24:16)
  • You have to build credibility (31:26)
  • Where you can find Nicole (34:55)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 198.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is episode 198 of the good girls get rich podcast and this episode is brought to you by she’s linked up where we teach simple relationship and heart based marketing to women, that gets you on the phone with the people that can change your business, change your life, change your career, change your bank account for ever. And this leads to us there to be more wealthy women of influence on the planet. And that is what I stand for. So if you’ve listened before, or if you love what you here today, I love to hear from you. So make sure that if you’re wherever you’re listening to this, we’d love to review from you. We’d love for you to take a screenshot of this, share it on social media, tag me use the hashtag good girls get rich, so that I can share your post with my audience, we all get more visibility. And all of this helps me know what kind of content you are resonating with so that I can do more of that. And make sure that you tag our guest today as well. You’ll see all of our content information in the show notes. There’s also a link for SpeakPipe where you can leave us an audio message. Maybe there’s a guest You think I’d like to interview or a topic you’d like to hear me talk about, you just leave us an audio message about that we love getting your audio messages. All of the information on this is at Karen 198. You can see the blog for this episode, all the details, everything we talked about is there. So our guest today, Nicole coos DA is somebody that I’ve been working with for a while now. And she’s just so brilliant, and I love the work she’s doing. And it was really fun to have a conversation with Nicole, outside of just the brainstorming stuff that we’re always talking about. Right. So I learned a lot from her today. I hope you will too. So take a couple minutes and listen to my conversation with Nicole. We have Nicole Kooskia with us today. And Nicole is the creator of the Dart method for deliberate planning. And she’s the founder of are really in coaching. She’s a veteran Silicon Valley Medical Technology Consultant, business coach, Career Strategist, leadership mentor for both private individuals and corporate entities. And Nicole and I have known each other for a few years now. So I’m really excited to have this conversation, catch up with Nicole and see how everything’s going. So, Nicole, welcome.

Nicole Coustier 2:33
Thank you so much. I am so excited to talk to you.

Karen Yankovich 2:37
Yeah, so I’m gonna let you get started. Tell me a little bit about so your bio, obviously, is the formal thing. Tell me the informal thing. Tell me a little bit about the kinds of work you do and why you do that work?

Nicole Coustier 2:50
Yeah, I’m a little all over the place. Right. So the the word that people use these days is multi passionate entrepreneur. Yeah, that’s me. I was that before there was a phrase to describe that thing. So yeah, I came out of the tech world and did that for 16 years. And the, the company that I helped build got acquired in 2017 or so. And then, you know, I didn’t want to work for a big multinational firm, there was a reason why I stayed at a small firm for 16 years. And my daughter was three at the time. And I decided, You know what, I want to do something a little bit different. And, you know, it was a consultancy that I worked out in consulting is awesome. You get to do all kinds of different things. Yeah. And it consultancy, and that it was so fun. And I just wanted to pivot and do something else. My daughter was young, I wanted to be home and still work. And I thought, well, what can I do? And I decided to take the one thing that I loved so so so much, which was coaching, young, smart, talented female leaders. And I thought, what can I do? If I had to pick one thing? Could I just do that?

Karen Yankovich 4:18
Or, you know, I love that. I want that I want all of us to be doing right? Like, let’s talk about what you love doing and do more of that. Right?

Nicole Coustier 4:27
Totally so, but I had to it was such a hard pivot, you know, to go from the tech world. And it was med tech. It was Health Tech, it was hard sciences, life sciences. And to go into the touchy feely, you know, coaching, let’s talk about your feelings and what you want and like all that kind of stuff. And then that’s when I found you. I was like, Karen, you gotta help me. I need to do this hard pivot on LinkedIn and I do Do not know how to do that. And I don’t know if you remember that time, but that was like,

Karen Yankovich 5:06
oh, yeah, I remember when we first connected. Yeah, I that’s why I wanted to catch up because I want to hear like, How did everything? How Did everything work out. But you know, I do want to hear the rest of this. But there’s one thing that you said earlier that I want to just say that like point out to people, because I hear this a lot. And that is you worked at a company in Silicon Valley, and they were consulting companies. And what I find is that a lot of people that that I talked to, they’re like, these consultants come in and charge him $500 an hour, and I’m like, ding, ding, ding, ding, ding, do you know what I mean? Like, out of what you’re doing, and you know, you can do a better job than a consultant? And how about you go out and do it? You don’t have to be a consultant, right? But you can do some coaching and strategy. And, and you can you can do the work that like when when people are coming to me saying, like, I just left corporate, or I’m leaving, I want to leave corporate and I don’t know what to do. That’s like, I’m like, Well, if that and because they get annoyed by that like, Okay, well, let’s How about we do that? How about we shift that perspective, and say, you know, because at the end of the day, when you come into people, you know, you’re not coming in as an employee with all the overhead and the benefits and all that stuff. So you get to create the business that you want. And I love that you chose to do that. So then tell us a little bit more about how that path went for you.

Nicole Coustier 6:21
Well, yeah, and I will, and I will, but just to piggyback on what you’re saying? Because it’s such an important point, right? Yeah, the thing that I preach about is two things. One is the difference between experience and expertise. Right. So my experience, right is just what happened. That’s not particularly compelling, right? Because you can work 20 years, and just have a lot of things happen, right? And not, not gain any wisdom from it, and not convert any, anything from those 20 years into expertise, which is taking all the lessons converting all of that into wisdom. On the other hand, you can work two years and have immense expertise, immense wisdom, right. And if there’s one thing that I learned coming out of the tech world, and you know, where people are really cash strapped, your venture backed, you have to show ROI, people care more about value than number of dollars, right? I will give you money, as long as you give me value, right? Yes, I will pay the $1,000 an hour, if you’re giving me $2,000 worth of value, I don’t care about the amount of dollars I care about about So, so focus on expertise rather than exposure, I hear so many people, women, especially, I don’t have enough experience, you know, this other person over here has been in the industry for 10 years, I’ve only, you know, don’t worry about that. Don’t worry about people will pay for the expertise focus on that instead.

Karen Yankovich 8:19
Oh my gosh, I had never really heard that. Talked about that, why that’s I wrote that down that is so powerful. That is so powerful, because you’re so right, so many people, I you know, I’m on a little bit of a rant these days about high ticket sales, like people think that’s a bad thing. I’m like, Dude, I’m not asking you to just charge too much money, you know, I want you to charge enough so you can over deliver, you know, like, I want you to be able to like it’s not if you’re worried about $1 or $10 or $20, and you’re having the wrong conversation with your people. You need to you know, if you can bring value in $100 Imagine how much value you could bring in $1,000. Right? And it’s not about just charging $1,000 for $100 worth of work, right? It’s about thinking about that bigger value, and then it’s Win win even more. Because you’re you’re showing up with a value perspective with an expertise perspective, not a, you know, price and experience perspective. And so powerful

Nicole Coustier 9:17
Yeah, it’s it shift in thinking it’s moving from a you have things in this one category of, you know, tasking what I can do, you know, what are the deliverables that I can produce? What is, you know, what are the hours that I can, you know, it’s the, you’re checking things off a list, right? Versus this other category, which is the expertise in your brain, right, it is the knowledge that people are paying, you know, I There are so many calls that I’m on, where, uh, you know, don’t you get to a point where you don’t even charge for that initial consult anymore? Right? You’re teaching people what and why. And what you charge for is how, right? Right you’re at a point where I, you know, the value in that first call, like, I’m not even charge you anymore, I’m just gonna tell you what you need to do. And you you’re at the point where you just give, give give, right, they’re going to come back around because they need you to walk them through the house, they’re not going to go anywhere else. It’s at that point, right? You’ve given them what you given them so much value, they just need to come back to to have you walk them through the how, and it is this play, it’s a different plane of not just the nitpicky, you know, gosh, I’m so concerned about how much time and did I give them too much. And, you know, counting by the minute and all those things, you you leave all that behind, and you’re looking at the bigger picture, you’re looking at value, you’re looking at growing a business, rather than and thought leadership and what you’re putting out into the world and how you want your your industry to change how you want your practice to grow all these other things, it’s it’s a lot bigger than just, you know, the the one offs and the little things that you’re you’re trying to keep track of. So

Karen Yankovich 11:34
do you think that this perspective of yours is evolving as you pivot and had made all these multiple transitions with your business over the past few years?

Nicole Coustier 11:44
Yeah, definitely. In fact, I’ve made so many. Well, I was gonna say, I’ve made so many pivots and transitions, but I don’t I don’t know that that is the case. It’s not like I left one thing behind, and then did another thing. It’s like I added maybe,

Karen Yankovich 12:04
yeah, like are shifted, maybe, yeah, or shifted? Off? And,

Nicole Coustier 12:10
yeah, and, and, you know, I, it’s one of those things where there’s a lot of advice out there. And there are a lot of things, both personal life and professional life where, and I think this is some of the kind of Silicon Valley mindset that I kind of grew up in and kind of cut my teeth on, which is, you have to question the conventional wisdom a little bit. And just, you don’t throw it out necessarily, you just have to put a question mark on it. And just make sure that it actually applies to you. Don’t just embrace it wholesale. Right, you just have to question whether it applies to your particular situation. And one of those things is you have to, once you pick a thing, you have to stick with it. Right, you just have to do that one thing. And you know, you can’t be distracted, and you have to focus on that one thing all the time. And that is definitely definitely something that just does not work for me. Interesting, when there is something that interests me, that inspires me that I just feel compelled, I have to follow my nose on that thing. There is a difference between it being a distraction, and following a passion and something that I have to follow through to its completion. But as long as I know, it’s not a distraction, it’s always worked well. And it’s through those different paths that I’ve taken, where it’s actually forced me to your point to see the bigger picture more than I would have, if I just focused on the one thing and have not, you know, decided not to follow all those different paths.

Karen Yankovich 14:05
It’s interesting, you know, I have a conversation that I have with one of my coaches, consistently, which is, I struggle a little bit with understanding whether it’s intuition or impulsivity. So it’s so like, I’m like, is it impulse? Or is it intuition? Like, how do I know? But it’s important, it’s important that we do follow those paths because we tend to if when we don’t we, I don’t know, I find that I often regret that when I when I ignore what is truly my intuition on this. So okay, so all so these transitions and the shifts have brought you to where are really and coaching is today. Tell us a little bit about that. Tell me a little bit about the kinds of people your people that you’re coaching now, what they’re dealing with, what kind of transformation they’re having when they’re working with you.

Nicole Coustier 14:49
Yeah, so more broadly, I say that I coach people who are working in very, very demanding industries. So these are people who feel like they where the decisions that they make feel very high stakes and high consequence. Okay, so there are people who often work in medicine or frontline, sometimes there are lots of high pressure deadlines, it could be consulting, things like that. But also, you know, it’s interesting, sometimes I get artists, you know, people who feel like, you know, the choices that they’ve made to follow their passions, have put them in a spot where, you know, they feel like they’re between a rock and a hard place in terms of following their passions and having to make certain compromises that they don’t like, the fact that they have to make, right and so how do they reconcile those things? And so, yeah, these are also you know, people who feel they have an identity as high achievers, right. So they self identify as High achievers often. And so, you know, they’ve kind of grown up always getting the the gold stars, and they definitely are people who, you know, sometimes they’re often people pleasers, or, you know, they get to a certain point in their lives. And they’ve, you know, gotten all the accolades, you know, they’ve achieved what they thought they wanted to achieve, or what, what society wanted them to achieve. And then they kind of look around and they realize, wait a minute, what do I want? And they

Karen Yankovich 16:36
What do you help them with? What transformation do they have with that when they work with you?

Nicole Coustier 16:42
Yeah, so at the most basic level, they first first of all surface, what they actually do want, sometimes they don’t know what they want. They haven’t, they haven’t actually, they’re so busy, fulfilling what other people want of them, that they don’t know what they want, and then getting what they want, without having to throw everything else out the window in order to get what they want. And then being fulfilled through that process. And Ahsan having to, you know, be somebody totally different, they can still be the leader, they can still be the mom, they can still be all these things and get what they want.

Karen Yankovich 17:26
How cool is that? How cool is that? Well, I you know, I know a big part of the work that you do has a networking component to it, right? And you look at it more as like brokering. So tell me a little bit about that. When you when you work with people, and you’re helping them kind of move into their next chapter, is this networking slash brokering a part of that? And what does that what does that look like?

Nicole Coustier 17:48
Yeah, so no, gosh, I wish there were a different word for networking, because it’s such a word that people feel icky about. But until there’s a different word, we’re gonna have to use it. When I think of networking, I think of meeting people just to know what they’re about, and what their work is and what they’re passionate about. And if there’s a way that we can help each other, I would like to do that. And my goal is always to find a bridge, this is where the brokering comes into place. Can I broker an introduction? Can I broker a resource? Can I broker information between two or more people? And the more I network, the more I can broker any of those things. And so yeah, so a lot of times people are like, well, networking is, you know, sometimes I don’t have anything to add, I don’t network as much because well, I don’t know, as many people are, you know, why would I meet them? Because they’re not in my industry or they’re not, you know, we’re not, there’s no overlap, you know, I might be wasting their time. And it turns out, like, if you approach it from the standpoint of brokering, there could be lots and lots of things to exchange, even if it’s just a fun way to kind of break up a monotonous day.

Karen Yankovich 19:14
Well, you know, I completely agree with that. Because I think that that is fundamentally how we grow our businesses, right. It’s we’ve heard our whole lives, it’s not what you know, it’s who you know, we ask people where you get most of your business from and 99% of the time they say referrals, and like, I could go on and on and on and on about this, and then they’re like, Oh, but I spent three hours today creating content for tick tock, you know, so I’m, I love tick tock. I’m not saying don’t do that, right, but let’s not do let’s make sure like, people that work in my program. I’m like, you do anything you want as soon as you do this. First, you gotta get some, like, you’ve got to do this outreach, and it doesn’t have to be a lot, right? It can be micro targeted, but you don’t know who you know, a conversation with somebody. Were you not really show where it’s gonna go is something you need to build a muscle around. Right? Because it is a little scary to say, I don’t know, I don’t know why I’m, we’re having this conversation, right? But isn’t it amazing when they say things like, you know what I really want to introduce you to Joe, he’s going to love what you have to say now, instead of you reaching out cold to Joe, you know, Mary is making that introduction for you. And that’s a warm introduction, right? And that conversation with Joe, that first conversation never has to be cold. Never ever has to be cold. There’s no end of people that would be willing to have this broker type conversation with you. Yeah. So you know, I love that approach. Because it is, it is how at least half of the business comes into my business. Like, that’s my goal is to have at least half that’s what I teach, right? So I want half of the, I want to make sure that I’m walking the talk, right?

Nicole Coustier 20:50
And it snowballs, right? Because it’s one of those things like if you, you know, meet somebody new three times a week, like Yeah, at first, it’s like, it might feel a little bit hard to make those connections. But yeah, three new people a week, man at home point. Oh, last week, I talked to this other person, you should talk to them. Right? That’s exactly aware. Just the fact that you, you know, extended yourself to make a warm introduction is I mean, you make people feel special. And it’s a wonderful thing to do. Yes, just being nice.

Karen Yankovich 21:25
And, you know, Nicole, I can probably there’s probably at least 10 people, if I think about it long enough that I can point to that ultimately brought six figures into my business. You know, they asked me to speak here, which introduced me here, which asked me to speak there who introduced me to these three people who brought this person in, right, like, there’s at least 10 of those people. And it comes from these conversations. And you know, sometimes, you know what, sometimes what I, what I get is people say, Well, I reach out and they say well, what do you want, like, well, then they’re not your people? That’s right, not everybody’s willing to do this, just let them go, you know, just let them go. But if you reach out, like if, like, I like I always use chambers of commerce as an example, like they are, inherently you only belong to a chamber of commerce, if you want to meet people to grow your business. That is why people join a Chamber of Commerce. Right? So if you and I don’t want you to reach out to all 500 members, but they have a directory, right? Go to the directory, who are the people that you most want to get just have in your world? Even if you’re not really sure why, and start to reach out and have some conversations, and it’s warm, because you’re both members of this chamber of commerce, even if you got to pay 400 bucks to be a member, right? Like, you can make that warm. And then if if some of them say to you, Well, what do you want, then they’re not your people just let them go? And, you know, do some more outreach? Because it’s, it’s, it is how you build the who, you know, in your world?

Nicole Coustier 22:49
Absolutely. Absolutely. There are so many, you know, in, in your particular industry, there are groups of people who are, if not, like, embedded deeply in your industry, they’re what I call industry adjacent. Right. Those are the folks that are you know, when I think of, you know, life sciences there, they’re probably not going to be in health tech. Right. But there are physician groups, who are, you know, they’re interested in knowing what new technologies are coming down the pipe, right? Or there are people in in graduate programs at universities nearby who are studying this stuff? And, you know, yeah, maybe they want to work, instead of going into research, maybe they want to work for, you know, a med tech firm or something, you know, they just want to know what’s going on. And they just might be interested. And, I mean, there’s so many different options to your point.

Karen Yankovich 23:51
Right, right. And it’s it is how the big opportunities happen. I mean, listen, you might be able to get people to buy something for 20 bucks or even 120 bucks from you know, that they don’t know you, but if you want somebody to invest in you at the 5000 10,000 20,000 50,000 $100,000 contract level, you got to talk to these people, they’re not doing it because they saw your right like you gotta you know, you’ve got to, you’ve got to build relationships around this. So you have this thing that you call networking campaigns, right one of those and how do you use them to build out your work and your business?

Nicole Coustier 24:24
Yeah, so there are because I have so many things in the fire and I have so many things going on, I need to organize myself a little bit. I found myself at some point last year, just going on LinkedIn haphazardly and just you know, whoever was interesting to me, I’m reaching out to them. I’m having great conversations that wasn’t the problem. It was and I have Sales Navigator and all the things you put me on to Sales Navigator years ago, so thank you for that wonderful tool. However, even with all All of the features and tools that exist out there in the marketplace, I still wasn’t finding a way to get myself organized. So I have this concept of a networking campaign, which is, depending on the initiatives that I am working on. I have a name for the campaign, you know, what is it? I’m, I’m trying to get out of meeting certain people about what information am I trying to, you know, learn about? A lot of times it’s this concept of IDEA validation. I’m trying to determine whether there’s a certain coaching program or a certain service line through my startup advisory that I want to launch. Who do I need to talk to? What questions do I need to ask? Sometimes, because I homeschool I have yet another idea for like a homeschool curriculum, who do I need to talk to? In order to run that idea past people maybe even get more ideas, right? So many different people that I need to network with get in contact with how do I get organized? And I started putting together this idea of a networking campaign. And it is just collating, you know, the purpose the people, you know, what are the keywords are the hashtags that I need to put together for that? And then who are the individuals and again, this idea of brokering, right? It’s not just me collecting all this information and collecting all these people. But you know, when you think of a network, even like a computer network, there are people are individual nodes within that network, and you are a node in that network. And the more you can broker, again, resources, information and introductions, the more your node within that network grows. And so the concept is, even if you have a networking campaign, where you’re trying to get what you need, within that campaign, if you are now making introductions, right, and sharing information, your note is growing, even within the campaign. So now, if you’re doing that, then people are thinking of you more, right, right. Now I have my network doing more for me, right? So now more people are aware of, you know, my name is the top of their mind. So if I’ve made an introduction for them, oh, Nicola is looking for homeschool, blah, blah, blah, blah, they will, you know, if they come across a resource, they’re going to send it to me as well. And so it’s this whole thing of, I mean, even think of it as a political campaign. But that’s where the word comes from. It’s how do I build? How do I have my network also working for me, as I’m trying to validate an idea, get some information and resources and kind of build out something new, that I’m my work.

Karen Yankovich 28:06
I love that. Can you can you give us like a hands on example of that, like I wanted to do this? So here’s what I did. Here’s who I needed to meet.

Nicole Coustier 28:15
Yeah. So this is like a total one.

Karen Yankovich 28:17
I’m hitting her cold with this. You guys just see now.

Nicole Coustier 28:19
So what’s that?

Karen Yankovich 28:21
I said, I’m just telling everything I hit you called with that question.

Nicole Coustier 28:23
So yeah, that’s fine. So as I mentioned, this is something that I was working on this morning. So I homeschool and I have a service based business. My husband has a product based business. So we’re both working out of the home. And a lot of our homeschool examples. You know, we we do our own curriculum here in the home, a lot of it just happens to be, you know, through the lens of business and entrepreneurship and in our our math lessons and our English lessons that our history lessons are all through, you know, economics and business and all of that stuff. And I’ve had a couple of friends who are homeschoolers, and some friends who are not say, hey, you know, what, Nicole, you should really put together like, package that. And I bet if you were to sell it, people would buy it. And it’s like, oh, that sounds like a cool idea. But before, again, another thing was like, wow, that maybe that maybe I should do that. But before I do that, to really validate like, really, would people buy that? I’m just not. Right. Right. So that is a campaign I have to validate that idea. I don’t have people like I’m not actually connected. I have, you know, homeschooling friends, right? But who I don’t know anything about, you know, homeschool conferences, like packaging something like this, like, Who do I talk to? I Maybe there’s an ed tech component, like who’s in ed tech that I could talk to about this. So, you know, literally, like went on LinkedIn. And I saw, I don’t know, I’m not connected on anybody on LinkedIn and the ed tech space or in the school space, right? That’s like, totally cold. So I did some searches. I went into Sales Navigator, I went through the filters, did some hashtag research, also on Facebook and Twitter. And I just collated some contacts, I put together lead lists and Sales Navigator. And I put together you know, a script, very short script, and went into LinkedIn and started sending out some messages, right. And so this is just an example of connecting with people and seeing, you know, who bites that goes,

Karen Yankovich 30:55
I love that I have a connection for you. I’m gonna, I’ll send you a link I have. One of my kind of my cousin’s has a whole curriculum for homeschooling. And he’s been doing it for like, 20 years. Oh, there you go. Right. And that’s exactly as underway. Right. And that’s exactly. And if you buy that, you know, and not that, you know, I mean, if you reach out to him and say your cousin Karen said, it’s easier for him to want to get on the phone with you versus, Hey, I just found you I tripped over you on you know, and you know, here’s the thing, what I love about that campaign, so to bring it to the heart of it, though, yeah, I’m gonna circle this back to experience versus expertise, right? If somebody is reaching out to you, are you reaching out to somebody to work with them? Right, and you’ve got two years experience there, you don’t have like, you’ve got to build credibility, because there are people that are going to just look at that they’re gonna look at the facts. Well, why would i She’s been around for two years, this person’s been doing it for 10 years. So So what do you do about that what this networking campaign that you are have created is doing for you is, is helping you with credibility, while you’re building the years of experience you have? So it doesn’t mean you don’t have the expertise, right. So like, that’s what we use, like in our program, we use PR for that as well like, right, listen, I don’t care if you’ve just been doing this for five minutes, right? If you are the one quoted in Forbes, and all these different places, you are the one that’s going to have credibility, even if you’ve only got two years of experience, right? So so I think that that this networking campaign does that for you. And for the other people in the campaign, it gives them credibility, so that you can go for the higher ticket opportunities, and not be spinning your wheels so much. And it comes in it all circles back down to who you know, right? Like it circles back to who you know. And when you get introduced to people that know people who know people. I mean, I don’t know why we’re all not spending more time doing that, right? Thanks so much for doing this, or 50 Miles live online marketers with all the things you know, and you know, I just had a conversation this morning with somebody on my team. And I was like, and I’m just I said, I’m just doubling down this month on my, the time that I spend doing the things that I teach, you know, because sometimes you can get caught up in the busy work, right. So I’m like, I just I need to just double down on it, I need to double the time that I’m spending on it so that I don’t get distracted by all these other things I need need to be intentional because even people like me who teach this stuff can easily get distracted by a very long to do list, right? And not get to these things. And these, but these are the things that are career building and business building and profit building, and millionaire building. Right

Nicole Coustier 33:31
right. And it’s one of those things that if you spend time away from it, sometimes you don’t notice, right, in the absence of it is not something that you just kind of look up one day, and then you might realize that you don’t have it. When it goes away. You don’t necessarily notice but then, but it’s like riding a bike, right? You get back into it. And it’s it can snowball like crazy, which is the the beautiful thing, right? It’s like getting back on a bike. It’s like no time has passed, and then it can snowball like crazy. The and that’s the beautiful thing about it. And it’s you start to see results, you know, really quickly and it’s just it’s so validating, you know, it’s

Karen Yankovich 34:17

Nicole Coustier 34:18
it’s a really beautiful, beautiful thing. It’s very reinforcing.

Karen Yankovich 34:22
I love that. So all of the things you do do tend do seem to me to be I’m always looking for where’s the you know, the LinkedIn personal whistling where’s the intersection of all of these things so that you don’t look like this scatterbrain crazy person on LinkedIn. Right? So So where’s the intersection of all these things? And for me, the intersection of all these things, I think there’s I think when it comes down to though, is exactly what you coach on, right? What is the heart of what you do? What is it that you love doing? Right? And how do you do? How do you spend time doing more of that? And that sounds like what you is exactly what you help people with as you you know, in your coaching and consulting work. If people want to know more about that about how to How’d it get some help from you? To understand I met you know, I’m in a, I’m in a high demand industry. My life is not my own. And I want to do more of what I love. How can they? How can I get started with you?

Nicole Coustier 35:12
Yeah, so they can go to So that’s a u r e l i a n

Karen Yankovich 35:19
We’lllink will link to it in the show notes. Great make it really easy. Yeah.

Nicole Coustier 35:23
Yeah, really, in The way it works is that a lot of the people that I work with, because they are really sharp folks, is they can just sign up for one session. Like I just sell single sessions, just because kind of times people can they just need the one session to kind of get over the hump. They’re just like, No, give me what I need to know. And then they’ll they’ll go and run with it. So they can do that. There’s also a high achievers self coaching guide to getting what they want. So they can download that I love that get a sense of my style. And it’s a 10 question video guided tour through through that, and so they can download that. And they can find that on your website. Absolutely. Yeah, that’s on the front page there. So awesome. Awesome.

Karen Yankovich 36:11
Nicole. It was so good to catch up with you today. I know and to hear what you’re up to. Yeah, it was so good. Thank you so much for sharing this, because I do think it’s important that people do understand the power of building these relationships and the power of building, you know, and that these relationships can is exactly what can help you build the kind of life that you want to have, right doing the kinds of things that you want to be doing. And, you know, I don’t, I don’t live in regret at all. But you know, it took me a lot of years to realize this, my kids were grown, I spent a lot of years, you know, in the craziness of having a bunch of kids and doing all the things and thinking that I had to go to work and do all this stuff and have this long commute. And, you know, I love that you that you were able to identify this earlier, because the sooner we identify that we don’t we can be whoever we want to be. Because we have these tools now that allow us that help us get there. I think you’re very blessed that you can spend your time now with your daughter. Have your kids be homeschooled. Right. So that’s amazing. So yeah, good on you for finding that path. Yeah. And in your career,

Nicole Coustier 37:16
your work and helping me through that incredible pivot and continuing to be such a great resource and there for me when I need to bounce ideas off of you. And it’s been such a fun ride with you over these last few years.

Karen Yankovich 37:31
Thanks. Thanks, I right back at you. All right. So everybody, go go to a really in, download the high achievers self coaching guide to getting what you want. I know I’m going to do that. Because I never you never know what you’re gonna see or hear. That’s gonna be the thing that might shift you today. And, Nicole, thanks so much for being here.

Nicole Coustier 37:50
My pleasure. Thank you.

Karen Yankovich 37:52
I had so much fun having this conversation with Nicole, I hope you enjoyed it as much as I did, make sure that you’re following her on all the places, connect with her on LinkedIn, and take her up on her offers, because definitely well, well, well worth it. You know, I mentioned to you in the beginning of the show, and I talked about this a lot. It’s really important to me that women are realizing that they can be the ones in their families and in their world, creating generational wealth, they can be the ones creating wealth for themselves and wealth for their family. And that’s what I want to do more of that’s what Nicole is doing. That’s what I’m doing. And that’s what I would love for you to do. That’s what we do here. Right? So one way to help us with our mission is to share this podcast episode, if you resonated with it, again, take a quick screenshot, share it on social media, tag me tag nickel, use the hashtag good girls get rich and then we can share your posts with our audience. And that gets us all more visibility, right. And that’s what we’re looking for. We want to support you. That’s why I do this show in the first place. And if you want to know what it looks like to start to step into your role as the builder of generational wealth in your family, grab a spot on our calendar, just go to Karen That gets you on the calendar. And we’ll chat we’ll spend about an hour just talking about what what you’ve got going on. And what we think you can do as a next step towards that goal. And if we think that’s something we can help you with, of course, we’ll let you know what that looks like. But most importantly, we’re just going to make sure that you’ve got some clarity on what that next step is. So Karen, get you on the kick, get you to the calendar, just grab a spot on the calendar, you’ll get a window will open up to answer a couple questions so that we can come to that call. Really, really prepared to support you. And then you know, it’s time right it’s time. It’s our time. Let’s do this together. I’m here for you. We’ll be back here next week with another episode of The Good girls get rich podcast and let’s build this together. See you next week.