AI means automation, but is automation always good?
About the Episode:
Have you ever searched for something online, then before you know it, your socials are flooded with the item you were looking for? That’s the power of AI! Unfortunately, it gets irritating because it fills up your feed. On LinkedIn, have you realized how sometimes people want to connect with you, and they send you endless messages once you connect and even if you ignore them, they keep sending? Those people are using AI on LinkedIn!
AI is automation. It saves us a tone of time, but unfortunately, sometimes, it can burn our brands to ashes. People have reached out to me for help rebuilding their LinkedIn profiles after the site blocked them. At times I’m tempted to ask them whom they have been spamming. One of the things that LinkedIn dislikes is AI tools that spam its users.
I love AI and how easy it makes my life, but I’m learning that it can make our lives quite unbearable if not well utilized. Imagine using AI for lead generation. You get 40 leads, but none of them converts into a sale. You will have wasted 40 hours on calls only to find out none of them is ready to work with you. How would you feel?
My goal with this podcast is to help you have your fully booked calendar with productive leads. As we go through 2023, you need to do one thing. Define how you want to be seen. Do you want to be seen like the spammers that like message after message after message, even if you don’t respond? Or do you want to be the person who does outreach in this warm and personable way?
One of the LinkedIn AI tools I highly recommend is Crystal Knows. This tool helps you understand your prospects, what they like, how to talk to them and what to avoid. It saves you a load of time and makes you look good in the eyes of your prospects.
Listen to learn more.
- Where to find everything for this week’s episode: https://karenyankovich.com/218
- My love-hate relationship with LinkedIn AI [03:52]
- How to draw the line with AI tools [06:06]
- Avoid spamming [11:54]
Magical Quotes from the Episode:
“Your brand gets hurt when people get all the spam from you.”
“With the strategies and a system that I’ve created, you never, ever have to do cold outreach on LinkedIn.”
“I don’t care how creative you are with your messaging. We know when it’s canned.”
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Read the Transcript
Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 218.
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is episode 218. Of the good girls get rich podcast. And this episode is brought to you by she’s linked up where we teach women simple relationship. Heart based marketing is a LinkedIn and PR marketing system that gets your calendar filled your phone busy, and makes you consistently having conversations with perfect people, people who can change your business, change your life, change your bank balance for ever. My goal is for there to be more wealthy women of influence in the world. And this is digital marketing. But it’s the human it’s a human to human marketing, right, we’ve got that human touch with this is relationship based. The biggest opportunities come when you talk to people. And that’s what we teach people in our shoes linked up program. So if you’ve listened before, if you’re loving what you hear today, I love hearing from you. So make sure that you’re subscribed to the show, wherever you’re listening. If you’re feeling it, leave a review, especially if you’re feeling and if you’re loving it and give us a great review. I love hearing this, it gives me a sense of what you want to hear more of right. And so I can guide what we talked about here on the show. To do more of that right. I’d love for you to share this episode on social media, use the hashtag good girls get rich. Take a quick screenshot tag me I’m at Karen Yankovich. And I will be sure to share your post with my audience. Because I want to help you get more visibility. If you’re helping me get more visibility, right, we’ve got show notes. Of course, if you go to Karen yankovich.com/ 218, you’ll see all the the notes for this episode. And then there there’s a link for SpeakPipe, where you can leave an audio message, whether it’s a review or a suggestion for a guest or a topic you’d love to hear me talk about, I love getting your messages and I respond personally to every single one of them. Just go to Karen yankovich.com/ 218, you’ll see the blog for this episode, you’ll see the link to speak pipe and all the things I talked about here today on this show. So this episode, if you’re listening live, or if you’re not either way, it says hey, right, is the last episode going live in 2022. Which, as I record, this seems kind of crazy. To me, we’ve had such a crazy roller coaster of a few years. Right? And you know, I just think about what I want to project into the new year, right? And I get that January versus just another day. Right? It’s not like it’s, you know, a special day because it’s the first of the year, but there’s energy, right? There’s energy as we move into a new year. And I want and as you’re thinking about that I like to think about how do I want to show up, and I don’t want this to be like a New Year’s resolution, right? I want this to be baked into everything I do as I move through not just into 2023, but through 2023. And, you know, the topic at hand today is AI is automation. And, you know, when I recorded this as as I’m recording this, that AI I think is lens or something is out all over the place at all these people are, there’s like controversy, right? There’s a whole bunch of people using it, creating these gorgeous, beautiful, incredible AI generated pictures of themselves. But also there’s like, oh my gosh, what about your privacy? Who owns these pictures? I actually I did not dive into Lanza. And that, that whole thing for a lot of reasons. I have a lot of stuff going on. But because I have a little bit of a push pull relationship with AI, and I’m gonna talk about that here today. Because as you’re thinking about your brand, as you’re thinking about how you want to show up in 2023, it’s important to understand how we’re perceived by other people. Right? So let me let me tell you what I’m talking about here. First of all, let me just say this at the heart of everything, I am a geek at heart. I love technology. You know, Listen, I I love automation. I you know when when I can use things like Zapier to make this talk to that I don’t have to do anything. It’s like nothing makes me happier when you press that and all the things talk to each other. Right? And I don’t have to get involved. I love technology. I love automation. I’m the person that gets into I use Ontraport here for our CRM. And you know, I love getting in there and creating all these crazy things that talk to things that talk to things right. And technically I love AI right from one perspective at the same time. I also recognize I have a little this is a push pull right? I have a little what let me give you an example. Let’s talk about like aI from the perspective of like ads right? Do you ever I remember a time a couple years ago where I’ve a spin bike in my house was before peloton so I didn’t have a vote on it was an actual spinner bike spin bike in my house. And I hadn’t had it for years. So it was not buying a spin bike but I was moving it because it was in the room where I was putting my Christmas tree and I saw I was moving it so I must have been talking about spin bike and then all over social media for the next few days were all these ads for me to buy a spin bike and I was like This is creepy. I know you’ve experienced this, right? Like, this is creepy. I don’t like this. What’s going on? I’m in my living room. somebody’s listening to me blah, blah, blah. But the marketer in me is going Holy crow. This is cool. How do I do this? Right? How do I get in? How do I listen to other people’s conversations? So this is what I mean by like this little push, pull or love hate relationship with technology and AI from a marketers perspective. So cool. So cool. I don’t know how to do that. And then from a consumer perspective, I’m like, I don’t know what’s going on here. I don’t like I don’t love that, you know, every conversation I have. And as I’m sitting here, there’s a, an elite XA. And Alexa rate literally, like 10 inches from my microphone, listening to every word that I’m saying. So if I didn’t find it, when people listen, I guess I could get rid of them. Right. But I tell you this, because it’s not like I am this person that says, throw all the technology way, we don’t need AI, this is all crazy. I love it. At the same time, I really want to understand, you know, how my brand is perceived. Okay, so where do I land on this? So you know that, you know, LinkedIn is something that I spent a lot of time talking about, and teaching and creating strategy for.
And I also know that probably, you’re getting a lot of spam on LinkedIn, I’m getting a lot of spam on LinkedIn. And it’s all these people that are using these AI tools to send messages by the hundreds to people can make connections by the hundreds to people. Now, I have tried many of these tools. It’s not like I’m like, tools are bad, right? I’ve tried them. I draw a line in the sand when I would. And I’ve made this decision, I guess a couple of years ago. So it’s not like this has always been the case. But when LinkedIn started coming down hard on the people that were using these AI tools, I drew a line in the sand and said, You know what? I have to draw a line in the sand. I teach this stuff, I am not willing to be responsible for somebody getting their LinkedIn account shut down because of a strategy I gave them. Because I said don’t worry about this AI tool, you’re not going to get shut down like No, you aren’t going to get shut down. Right. So or you might get shut down. So so I do not recommend any of these tools that are not LinkedIn sanctioned, I do not use them personally, nobody logs into my LinkedIn profile. But me, I am not the LinkedIn police. You can have any wherever you want, log into your LinkedIn profile. But when you get strategy from me, if I’m working with you on strategy, we’re creating a strategy that still allows there to be a lot of support. But and I don’t want to spend a lot of time doing this. But nobody logs into your LinkedIn profile. But you Why am I saying this? Because your brand gets hurt when you’re getting all this spam when you’re when people are getting all the spam from you. Right? This this episode really is dedicated to how can we leverage our time? What tools can we use? What AI kind of tools can we use, so that we are leveraging our time, but we’re also not spamming our network, and we’re not crossing that line in the sand that I said, I drew that that puts us against LinkedIn Terms of Service. Listen, it’s their playground, they get to tell us how to use their ball, right? Like, I don’t care. It’s I mean, I can care all I want, but it’s their playground. So we got to do, we got to play by their rules, or risk getting kicked off the playground. And I’m not willing to get to risk getting kicked off the playground because LinkedIn is, and the work that I do on LinkedIn is without a doubt, the most profitable piece of my marketing. So I’m going to play by their rules. And what they will say is these AI tools are against their terms of service, the ones that scrape your information, right, the ones that and the ones that send out a bunch of connection requests, and then send out these, these canned messages. So that’s kind of where I land on it. I’m kind of in this middle space. But again, line in the sand is against LinkedIn. LinkedIn is Terms of Service, I don’t do it. And here’s the thing with the strategies, and with a system that I’ve created, you never, ever have to do cold outreach on LinkedIn. Never, ever. The people that I work with the people in our in my shoes linked up program, the people that I work with privately, are never doing cold outreach, and they are having massive success on LinkedIn. Okay, so, so you don’t need these tools. Yeah, it’s kind of sexy to say, I’m just gonna hit a button, all the stuffs gonna happen for me, or I’m gonna hire this person, and they’re gonna hit a button, and all this is gonna happen for me. I get it. It’s not quite as sexy when I say yeah, no, you got to talk to people, you know, but it’s not. It’s a very simple system. It’s just that we gotta somehow we got away from it, right? So. So there’s a way that you can use LinkedIn authentically meet the most amazing people. And there’s like, and I will link to an episode I did a couple months ago about the different types of people, I want you to be building relationships on LinkedIn. And there’s a way to do it. When you never do in cold outreach. You’re never doing cold calls, and you’re never spamming your network. So what does that look like? So the first thing I want you to think about is who do you want to be and I’m going to talk about as you’re moving into 2023, but if you’re listening when I’m whenever you’re listening to this, you know, who do you want to be in the next six months? Right? How do you want to be seen? I have gotten messages like there’s somebody in particular I’m thinking about that sent me a message on LinkedIn, and was, you know, like a regular connection message. I looked at her profile. I’m like, wow, I totally want to connect with this person i, this she looks like exactly the kind of person I want to connect with. I want to learn more about what she’s doing. I think there’s probably opportunities for us to collaborate. So I was really impressed with her. And it was cold outreach on her part, but I wasn’t she got she hooked me I was impressed. And then I got the same exact message again, a second time from her. And I was like, oh, right, here we go. And then I started getting and I saw I stepped back. I didn’t respond right away. And I didn’t say anything. And I started getting the barrage of the follow up messages. Did you get this? I want to reach it, have it like I started? And I was like, No way I don’t I have no interest in talking to this person now. Right. So these are, and maybe you’ve experienced that, right? This is somebody that had a beautiful profile, a great brand, a probably a really good opportunity for me to collaborate. And I just she was a complete and utter turnoff. And her brand was very like high end and high touch and, you know, relationship based and she’s sending me these freakin spam, canned messages. So you know, you could say there’s people that say to me, why don’t you just teach her you teach this up? I thought my job to teach her how to do this, if she wants to, you know, damage her brand. And that way, I’m not, you know, I’m not the brand police or the LinkedIn police where I’m gonna go out and say, Oh, no, you shouldn’t be doing this this way. Like, I don’t care enough. I just deleted her from my network. Because I don’t I just don’t I don’t have the energy or the time to be dealing with people like that. And I feel kind of bad. Because I know that it probably wasn’t her idea. Right? Somebody probably sold her on this strategy. Because I they must be out there selling the strategy, because there’s a million people doing it. So think about how you want to be seen. Do you want to be seen like this woman that was messaging me? Is that how you want your brand to be perceived? Because we know I don’t care how creative you are with your messaging. We know when it’s canned. When I get that second message that’s like, you know, whatever, like, Hey, I haven’t heard from you yet. But I immediately know it’s canned. And I’m annoyed. And I don’t want any part of you. Here’s the thing, the most important thing about this, it doesn’t work. And let me tell you, let me tell you my perspective on this. And that’s not just my perspective, it’s my experience, when you are using a service that’s sending out 100 messages and connections a day, 100 messages a day, blah, blah, blah, it’s possible, it’s probable that you’re gonna have a calendar full. And I said in the very beginning of the show, my goal is for you to have a calendar full of calls. But more importantly, my goal is for you to have a calendar full of qualified calls, because who has time to be talking to people over and over and over, they’re not qualified to work with you. This is what that spam outreach does. I cannot tell you the number of times that people have reached out to me and said, My Profile got shut down. My immediate reaction is, well, like I don’t call them out on it. But I want to call about it and say, why? Well, who did you who’s working on your profile? Like, who’s what who’s doing who you spamming? Like, it’s my immediate reaction is that they’re, they’re using these AI tools? And then they come to me to say, how do I get it back? What do I do and frequency? Often, they then hire me to teach them my process, my process. But here’s the thing, too, like I talked to somebody recently, I might have talked about this on the show before, but I talked to somebody recently who is using a company that does this. And they said to me, you know, and she said to me, we are getting so many great leads so many great leads. We got 40 Great leads last month, and we didn’t close any of them. So something’s like how help us close these leads. I was like, whoa, whoa, whoa, whoa, whoa, don’t talk to me. That’s 40 hours worth of calls, by the way, right? So for those people that are telling me, I don’t have time to do it your way, even though I’m telling you it’s not a lot of time, I want to hit a button and let the AI take care of it. They’re sending you 40 hours worth of work. That’s going nowhere, right? So even though it seems like it works like oh my gosh, is getting so many I got so many leads from this, this is awesome. And even if you closed one of those leads, I don’t want to have to have 40 calls to close one lead. Right? Like so even if it’s like if you pay somebody $1,000 to do this a month, right? Let’s just say. And let’s say that one lead, close, $10,000 worth of work. Like that seems amazing. I got a 10 times return on my investment in that $1,000. But you had to talk to 40 people to do that. I’m not I’m not building. I don’t want to build a business like that, right? So this AI stuff that’s out there right now. It’s not working. So when this when this person came to me and said this, I said to her, you got to be kidding me. You don’t need to learn how to close calls better you need better leads, because I know I’m talking to you. I happen to know a little bit about this company. And I was like, There’s no way that you’re those are 40 qualified leads, if you’re not closing any, you’re getting crap from the system, you’re getting crap from these from these leads, they’re not good leads, and maybe they don’t know. And maybe they even if they weren’t good leads, they don’t know enough about you yet. Right? They’re not ready to buy. So it just doesn’t work these AI tools that you’re seeing out there, no matter how sexy it seems for somebody to say I’m gonna take care of I’m gonna send you leads you’re gonna have all these calls on your calendar, like and you know, how would you feel if I had if I put five qualified He’s on your calendar every week, like, I’m sorry, they’re not qualified. And I, it’s been proven to me over and over and over again by the people that come to me and say, Help me, right. So it doesn’t work. But here’s the other thing. Here’s the here’s the good news. So first of all, like, I want you to know, think about who you want to be, do you want to be the person that is showing up and reaching out to warm contacts to build a beautiful, profitable business to build wealth? Right? Or do you want to be the person spamming people, right? And people spamming the companies that AI tools that are spamming people do not work? That’s the all the that’s all the kind of bad news. The good news is, there are some ways you can leverage your time with some AI with some text. Remember that I’m always looking for the good stuff, right? I always I love a good tech, right? Like there’s, there’s a difference between the this the tools out there that scrape your information, right, and the tools out there that can truly leverage your information, right. So so for example, there’s a debt, if you go to Karen yankovich.com/tools, there’s a page on my website that that links to some of these, and also put them in the show notes. But there’s a tool by the name of crystal nose, Crystal nose, and again, the links are in the show notes, show notes. And what crystal knows does is it crawls the internet. And it pulls information together to give you the DISC profile of the person whose LinkedIn profile you’re looking at. So think about this for a second. Still AI. So I’m not saying I don’t like AI, I don’t like the I don’t like the AI that that spams people, there’s some good AI out there, there’s some good artificial intelligence tools out there. So crystal nose goes out. It’s a little creepy, but I’m not gonna lie. The first time I saw it, I was like, Oh my gosh, this is weird. But now that I saw it again, the marketer in me is like, Ooh, this is cool. Because now, if you’ve got five calls on your calendar, and you’ve got a tool like crystal knows, and there’s another one that somebody just introduced me to recently, and I don’t know it well enough to recommend it. I haven’t even looked at it yet. But it’s similar to Crystal goes down, I’ve got this plugin, right, it’s plugged into my LinkedIn. And it tells me if I pull up Mary Smith’s profile, it tells me Mary Smith wants to be approached like this, her, you know, this is the best way to talk to her, talk to her like you’re her friend, or don’t talk to her like you’re her friend talk to keep it all business, ask her about her, you know, personal life, don’t ask her about it. Like it literally guide you on how to have a successful call with these people. So there are some AI tools out there that I do love. Right, LinkedIn Sales Navigator, for example. It’s built in to LinkedIn, of course, LinkedIn loves LinkedIn Sales Navigator, it’s probably the most valuable investment I make in my business every month, it’s 100 bucks a month ish, right? And so it’s not, you know, a $10 or $5 month tool. So it’s, you know, you have to think about it. But if it saves me if it leverages my time, right, if it’s a service, a tool that leverages my time, then I am happy to use it, because I want to leverage my time, right? So Sales Navigator will tell me things like, hey, of these 1000 people in the search you created, these 400 have been active in the last 30 days. I’m like, Alright, cool. I’m going to look at those 600 Cuz I don’t even know if they’re alive or dead. Nevermind, gotta see my message, right? I’m going to focus on these 400 leverages my time. So it’s not, I’m not here to tell you that I think that technology and AI is a bad thing. There are some really great tools that you can use to leverage your time and to have a successful and profitable LinkedIn strategy. Without spamming your network. Let me just recap this really quickly. First of all, you wanna think about who do you want to be in the next six months? Who do you want to be in 2023? How do you want to be seen? Do you want to be seen like the spammers that like message after message after message, even if you don’t respond? Or do you want to be the person that does outreach, that from this warm, personable, customized way, without like, you can still create templates, but you got to customize them to be really custom to each person. It sounds like it takes longer, but it’s a whole lot less time than 40 sales calls that didn’t land a customer, right? So and it doesn’t take all that long. I promise you, I’m not looking to take a lot of your time up. The second part of this is those things don’t work anyway, they don’t work. They seem like they work because they’re like, Hey, I paid $1,000 And they made $10,000. But what they don’t take into consideration is how much of your time is wasted by feeding you crap leads. And then the turning around piece of this is the good news is there are tools like crystal nose like Sales Navigator, like LinkedIn, right like LinkedIn, that gives us the blend of this good old fashioned relationship marketing, talking to actual people, human to human marketing, with the beauty of the technology that we have in 2023 Using tools like LinkedIn itself, LinkedIn Sales Navigator, Crystal nose, right. These are the kinds of tools that are available to us to leverage our time to make this simpler and to have better relationship marketing strategies that lead to less conversations, more conversions to contracts, more money in the bank. Now I hope that as you move into the new year, you think about what that strategy might look like for you. If you’re looking for some help with this, you know, I’m here to support you. And she’s linked up. My goal is for there to be more wealthy women of influence, we blend, a beautiful mix of strategy to build your to get clients with a PR strategy, right? Because I want you to have that influence that credibility, so you can land those 1020 $30,000 contracts. We have amazing, amazing women in this program. I am grateful every single morning for the women that I get to hang out with if you want to get to hang out with some of these incredible women, grab some spot on my calendar, just go to Karen yankovich.com/call. We will chat for a little bit we’ll see if it’s a fit. What I do know is that this is what’s working right now in marketing. It’s the more intimate human marketing, less AI use the tools we have right to make the intimate human marketing even more effective. LinkedIn is going to is where it’s at. And if you want a strong LinkedIn strategy as you move into the new year, or into the next six months, grab a spot on my calendar, Karen yankovich.com/call get you to the calendar. A rising tide lifts all boats right I do this podcast to support you. I’d love for you to support me by sharing this, share this episode on social media. Take a screenshot tag me, I’ll make sure you get some more visibility and let’s move in to 2023 with a strong, powerful, confident SEO energy and make it the best year ever. Happy New Year, and I’ll see you on the other side.