This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Fabienne Fredrickson and Karen Yankovich discuss why women should leverage their businesses.
Fabienne Fredrickson is a beloved mentor to thousands of women in business. As founder of The Leveraged Business program, Fabienne has reverse-engineered how she scaled her business to several million annually while remaining powerfully feminine. Her book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get Your Life Back), is the definitive roadmap showing women how to increase their income and impact with heart.
About the Episode:
As women, we often hear doubting voices. They’re everywhere. But don’t listen to them.
We have the power to create our own destiny. Put the doubting voices behind you, start working smarter, and stop stressing. That’s why you should leverage your business.
How do you leverage your business and create your own destiny? Guest Fabienne Fredrickson shares how in this episode. Listen now!
- Where to find everything for this week’s episode: https://karenyankovich.com/219
- Introducing this episode’s guest, Fabienne Fredrickson (1:56)
- Women, don’t listen to the doubting voices (7:33)
- You have the power to create your own destiny (10:32)
- You need to know what to do (12:40)
- Why leverage? (13:23)
- Work smarter, stop stressing (18:42)
- Be strategic with your time (20:59)
- Hire someone, even if it scares you (24:37)
- Omnipresent marketing (30:38)
- Fabienne’s program and book (37:35)
Magical Quotes from the Episode:
“The team that got you to where you are now will never get you to seven figures.”
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Read the Transcript
Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 219.
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello there. I’m your host, Karen Yankovich. And this is episode 219 of the good girls get rich podcast and this show is brought to you by she’s linked up where we teach women simple relationship heart based marketing, a LinkedIn marketing system that gets you on the phone consistently with the kinds of people that can change your business, change your life, change your bank balance for ever. I want them to be more wealthy women of influence in the world. And this is my way of supporting that goal. If you listen before, if you’re loving what you hear today, you know, we love hearing from you. So make sure that you subscribe to this wherever you’re listening. If you’re feeling it, leave a review so we can get a sense of what’s you know what you want to hear more of. And of course, it’s always nice to wake up to a review, right? So, so pay it forward. For the time we put into this and leave us a review. I would love that. And it helps us understand what what kinds of content you want to see more of right. I’d also love for you to take a quick screenshot, share this episode on your social media sites, use the hashtag good girls get rich tag me at Karen Yankovich Tag our guest today, we’re gonna have all the Fabien ins links in the show notes. And you can easily tag her there. And there’s also a link for SpeakPipe in the show notes where you can leave me an audio message. I love getting your audio messages. I respond personally to every single one of them. Maybe it’s maybe it’s a review, right? Maybe it’s a guest you would like to me to interview or do you think would be a good guest for the show? Maybe it’s a topic you’d like me to talk about SpeakPipe is a great way to get that information to me and again, then we can have a little mini conversation right? Can you give me Chuck comm slash 218 has all this information. That’s where you can see all of that. I love this conversation that I’m about to share with you with Fabian Fredrickson. Fabian has been marketing for a long time, she got to have very successful, you know, multiple seven figure business and she is really changing the world with the work that she does. And it was so fun to have this conversation with her. So fun to get to know a little bit more about her and the work that she does, and I can’t wait for you to hear more about it as well. So check it out. Okay, so I’m here today with Fabian Fredrickson. Fabian is a beloved member to 1000s of women in business as the founder of the leverage business program. Fabian has reverse engineered how she scaled her business to several million annually, while remaining powerfully feminine. Her book, the leverage business, how you can go from overwhelmed at six figures to seven figures and get your life back is the definitive roadmap, showing women how to increase their income and impact with heart. And you can find her at Bold heart.com. But we’re gonna have all of her links in the show notes to this episode. Fabian, it’s so fun to have you on the show. Thanks for
Fabienne Fredrickson 2:54
I have a feeling this is gonna be a great conversation.
Karen Yankovich 2:56
Yeah, I think so too. I think so too. You know what, I got a chance to listen to your book, I read the audible version of it. And I loved I love so much about it. But first of all, I would love to kind of take a step back and just talk a little bit about what brought you to really wanting to support women in business. Right? What brought you to that journey. And I know you’ve had a really interesting journey. But let’s talk a little bit about that journey. You know, why women in business and why women in particular?
Fabienne Fredrickson 3:22
Well, okay, so I’ve been a coach for 21 years, most of the people who have been attracted to me over all these years are women. But there was a point at which I had about 70%, female 30% Male clients, and I don’t know, it could be that, like, you know, men don’t necessarily want to be coached by a powerful female, it could be that or it could be that, you know, if a woman in business looks up the ladder and, and wants to learn from another highly successful woman, she, you know, maybe that was why, but I’ll tell you what happened a few years ago, my husband said to me, Fabian, why don’t we just call a spade a spade, you got 98% women that you’re coaching? And it’s been like 10s of 1000s of women in 21 years, not like five you know, yeah. He said, Why don’t you just talk to them from your heart. So one day, I just in my Saturday email, I just said, you know, hey, insert first name. Women like us, we do business differently than the guys we don’t want to do do bro marketing, bro selling bro running of our team. We want to do it in a powerfully feminine way where we don’t have to put a masculine mask on. The response was so surprising women were just hitting reply and saying yes, yes, more please. And that’s when I changed my entire website, not the next day, but within a few months, I changed my entire website and I said, You know what, there are 1000s of male masterminds What about the mastermind? First women at six figures who unapologetically want to get to seven figures, doing it with heart.
Karen Yankovich 5:08
I love that so much. I love that so much. And that, you know, that’s part of the reason why I did the same exact thing almost that you did a couple years ago, I was looking at it thinking most of my most of the business that most of my clients, my coaching clients are women as well. And that’s why we created this podcast a few years ago specifically focused on supporting women. But for me, I felt like women weren’t feeling as supported as they built their business to multiple six and seven figures, as men were, and I wanted them to know that there were people to support them, especially on LinkedIn, which is where I focus on their brand and on their, you know, on the relationships they build, they felt so masculine and left, you know, and left brained and, and I’m like, No, it’s where you meet people. It’s where you have conversations, it’s where you build relationships, things that are things that women are often very good at. But somehow we, you know, when it came to business, the men were talking about building a seven figure businesses, and the women were like, I’m gonna break six figures, right. So I just think that I want, I want them to feel more supported. Right? So
Fabienne Fredrickson 6:10
if you think about it, Karen, well, how long has it been in society, that women have had their own businesses at that level, like 20 years, they’re not long, not a lot. There are not that many highly successful women in business, who aren’t acting like a dude. And who are, you know, kind and generous and loving and authentic and vulnerable, and have a great marriage and have kids at home? Like there aren’t that many examples of that. So, like you and I were like, kind of building that.
Karen Yankovich 6:46
Right? Well, and I love that you’re saying that, you know, there was a statistic that came out a few years ago, maybe two years ago. So it was 2019 that this statistic is based on. And this was before the pandemic, right. So I think this is probably gone in the wrong direction since the pandemic, but at that time, there was a study that showed that women for like, for like jobs, were making $565 billion less than men. In 2019, not in 2005, not in 1915, right. A couple years ago, we were still making a half a trillion dollars less than men for the same job. And I, you know, we can get annoyed by that I choose to look at that as opportunity, right? Like, there’s a lot of opportunity. For us, there’s no, and we just have to have the mindset and the and the strategy, and the mentors and the path to be able to get there.
Fabienne Fredrickson 7:32
There’s a lot of doubting voices in a woman’s life, especially when she ventures off outside of baking cookies, you know, waiting for the school bus to come out. People say, oh, you know, are you sure that you just want to stay home and all of that. And then when you start making six figures and multiple, six figures, there are even more doubting voices, like the school nurse who says, you know, why don’t you pick up your kid now what’s you know, what’s wrong with you? And, and everybody’s trying to tell you to get a real job. And I’ll tell you this, though, so you asked me the big why, around why I coach women. Here’s why is that when you have your own business, and you know how to market it, and you know how to close the sale, you control how much money you make your if when you’re in that big building corporate hierarchy, you do not control how much you make. But here self employed, you are you can set the fees, you can decide how much you market because I deeply believe and I have told this to 10s of 1000s of women, you control how much you make by how much you’re willing to market and how much you’re willing to charge and how much you’re willing to leverage team, your systems, your time your business model, everything that’s in this book, the leverage business, you’re in control, nobody can take you take that away from you. And the big why that I discovered over the last like five to 10 years. From having all these women I used to do a three day event called the mindset retreat. I’ve done hundreds of women in the room I’ve done about 2025 of these women would come up to the mic and they’d say if Ibn if I do this, I’m going home to a fight, no matter how great their marriage help no matter how healthy and we all know plenty of women who are in toxic relationships and stuff like that toxic whatever. Whoever I figured this out, whoever makes the most money in any relationship has the last word. Ooh, well, that’s a powerful statement. And that’s I’m sure very true. I can see that being chronically historically women don’t make as much as their partners, even their business partners, right. So when a woman makes her own money and lots of it self employed, all of a sudden she She has a voice, she has a choice, she takes up more space, she’s more confident, she starts to create the life she wants. And that’s in the best of relationships. Sadly, many of our sisters are not in the best of relationships or situations. And for her, it’s get the heck out of dodge. Because when she has her own money and lots of it, she changes the course of her story, and the course of her children’s story
Karen Yankovich 10:32
that’s so beautiful, and who, you know, listen, I want I want what I wish for everyone listening is that you have supportive, supportive family and supportive partner around you. But I also know that very often, they just don’t get it, like my family are all teachers and they have pensions, and I’m like, like, I’m from Mars, like, they just don’t get it, they don’t understand. They just don’t understand it. And I get it, that they don’t understand it. Like I understand that they don’t understand it. And that’s okay. They, you know, I remember driving home with a friend one time and she dropped me off at my house at you know, whatever, after dinner. So are you gonna, like go work now, I’m like, Well, I don’t know, I may check my email does that count is gonna work like, like, they don’t get that you work, you stop work, you know, like a nine to five job or whatever job is, you just, you don’t work after that, like, I can fit it in. But here’s the deal. I can also sit at the beach on Tuesday with my kids and my grandkids because I decide I want to work a little bit on a Saturday, right? So so I can create that life. And that’s what I want for for the people listening here. And I love that you talk about giving, giving us the power back giving women the power back to control their own destiny. And that is there for us. And, you know, I don’t really want to harp a lot on the pandemic. But I do think that what we’ve learned over the last few years is that those are the people the people that are entrepreneurs are the people that fared the best through the pandemic, they did you know, if you lost your job, and you were, you know, a an employee, and you didn’t know what else to do, I had, I mean, listen, my my specialty is LinkedIn, I was getting phone calls from people that were, you know, making half a million dollars a year as a director of sales at age, you know, a guy at age maybe say 58 saying, okay, like, help me get another one of these jobs. I’m like, not really sure I know how to do that. You know, like, you know, they’re not here anymore. Those jobs aren’t around anymore. So having being an entrepreneur, I think it’s it’s having it today, right. And it’s still there’s still a lot that’s not understood about it. But I do think it’s having its day because we can control how much we want to work where we’re working, if we’re working from home when our kids are, you know, maybe they were home for a while or whatever we can we can juggle that a little bit. I do also think, though, that women took a lot of the brunt of of the childcare during all of that, but not something we need to get into now. But but we’re but we’re able to make choices, which is what’s most important, we’re able to make the choices as to what we want our next chapter to look like.
Fabienne Fredrickson 12:40
Yeah, and there’s a caveat to this, Karen. And you know this because I’m sure you weave this into your work, you need to know what to do. So I see so many people saying, oh, I want to be a coach, I want to be a consultant, I want to have my own. They put up their shingle and they’re like four months later, they’re like, Wow, crickets. Yeah. So
Karen Yankovich 13:02
yeah, and I bet so let’s talk about that. Tell me about that. Because I loved I love what you’re talking about in your book is leveraging your business. And one of the things you said in your book, which hit me right between the eyes, was still wait until you can afford to hire somebody, hire somebody so that you can afford to pay them. You don’t even if you can make enough money to afford to pay them. So there’s just some really interesting things that you talk about. So talk, let’s first talk a little bit about why leverage, like, why did why do you focus on leverage when you’re helping women get from a six figure to a seven figure business? And I just wanted to just put it out there like, can you tell me if you agree or disagree in at least here in the US, when you hit six figures, you’re not making six? Like there’s not six figures in your bank account? Often there’s no money in your bank account? No, I, you know, I like to focus my people on like, we need to be focused on a quarter million dollar, you know, that needs to be your baseline, right? And let’s, you know, that will that will maybe put six figures in your personal bank account, if you do everything else, right. So talk to me a little bit about why leverage is so important when we do that. Okay, so
Fabienne Fredrickson 14:02
just if we go back 21 years, when I created my business, I was I was I create a client attraction system for myself. I won’t tell you my living in a van down by the river story, but basically I didn’t have enough clients do and I was floating everything on credit cards life business, and I created this client attraction system for myself. And for the first few years, it was little Kochi Fabian on the phone, everybody gets 30 minutes I’ll teach you how to fill your practice. What happened is I got married I had a baby and I found myself doing what you were talking about working on Saturdays working on evenings not really being able to go on vacation with my husband and my kids without taking the laptop and thank one more email and mopping will be right there. Like a wash with guilt. You know, I really shouldn’t be on the on the sands building the little sand castles with that. And I started See, and as I started seeing that I had become the bottleneck in my company. And I had, I had to figure this out, because I was, I was underpaying myself. But now I was working like a 60 to 80 hour week. And I’m thinking, I would never work that much, versus somebody else, and underpaid, get underpaid this much. And it was like, Oh, wow, do I throw in the towel and go back to work for somebody else? Or do I find a way to do this. And so it’s part that and I figured it out. And in 2008, when the whole world was crumbling financially, I got my business to a million, so that so I’ve been at multiple million a year for 14 plus years now with three, three kids. The key, though, is that every time I would step off a stage, a woman would come up to me and say, Yeah, I like what you’re saying. But I think I’m going to shut down my business. And I’m like, Whoa, what’s going on? How much are you making? I’m making 250. Or I’m making 125. And I said to, you know, you’re in the top 5% of entrepreneurs in the world. And for women, I don’t even know what the percentage relax, right? And she’d say, Yeah, but I’m working so much. I don’t see my kids, I don’t see my husband, I’m traveling all the time. And I don’t get paid enough for all this, you know, Shi T. And, and I’d say, well, just give me one year. Just give me one year. Don’t do anything, just come work with me. Let’s leverage your team. Let’s leverage your systems. Let’s leverage how you use your time. Let’s leverage your business model. Let’s remove you from the day to day operations of your business. Let’s have it be you the leader of a process driven company, let’s have accountability in your business. Let’s hire world class people. Let’s have you do only what you love to do. Let’s have you stop working on evenings and weekends. Let’s have you take 814 weeks of unplugged vacations a year. And then let’s talk about weather. Let’s have you pay yourself really well. Then let’s talk about whether you want to fold your business and she’s like, Alright, let’s try it. And you know, you can go to bolt art.com You go to those member stories of success stories that paid video after video after video of a woman saying and just a normal woman. She’s saying, Yep, I’m at a million a year I take eight weeks off, totally unplugged. And what I got Ken is like there’s a million and a half coaches that are helping the person get from four to five, or even five, from five to six, I help women get from five to six, two. Yeah, but my sweet spot is this leveraged approach the leveraged business approach, because there are other people doing it out there. But they want you to do the 5am club or the six, you know, the 6am. Man, I want to ease into the day, I do not want to seize the day at 5am. I don’t want to show you how much I can work. I want to show you how elegantly I can use my time to generate multiple, seven figures without losing my sanity without losing my freedom without sacrificing and that nobody this is gonna sell. Some people might think it sounds arrogant. But please be arrogant. Nobody does it like us. I love that you’re saying that. Yeah, nobody doesn’t like us. And this is why people come they stay for years, they tell others, they may leave, go see if the grass is greener on the other side. And they come back because nobody doesn’t like us.
Karen Yankovich 18:41
I love that you’re saying that. And you know, I think you know, one of the things that I because I’ve had similar conversations with with my students. And one of the things that I remind them to I even think back to myself, like sometimes, you know, if I’m getting into a place where I’m like, oh, like I gotta you know, whatever. It’s my to do list is too long. I definitely can benefit by a lot of the things in your book. But one of the things that I remind myself and that I remind, you know my students and I’m not the last thing I want is people to be working 80 hour weeks like you don’t I don’t even think you need to be working a 40 hour week, I think you can make a million dollars and way less than that. That being said, I don’t think that sometimes we are not working as much as we think we’re working we’re just not we’re stressing about the things we need to do as often as many hours in the day as we are working right so and I what I mean by that is if we’re working smarter, we probably can get it done a lot faster. But because we don’t know how to do that. And I you know I remember saying to somebody one time like listen when I last job that I had where I got a paycheck for I remember changing my business at my hours to be to show up there at 730 because I was in northern New Jersey heading to New York City. It was like you needed a helicopter to get there without an you know, a million hours of traffic so I I went in earlier so that I could beat the traffic. So my alarm was set for 430 Every day Monday through Friday. And I happen to like I get up early now, but I like having slow mornings. That’s why I get up early now, right? But I was like, you know, I don’t get up at 430 for my business don’t until I’m doing what I did for my last job in my business, that I’m not even gonna, we’re not even, we’re not even going to have that conversation, you know, because if I really think that I’m not doing as much than I need to work, like when you’re at work, you’re working, there was some, you know, you didn’t sit around and, you know, go talk to your neighbor at the mailbox for a half an hour in the middle of the day, you were working all day long. So until I’m putting that many actual work hours in, in every day in my business, there’s no comparison. And I just don’t think that we do that as an entrepreneur, and that’s why I love your systems and your processes, because we can have a system, we can check the check boxes off, and then, you know, then we don’t have to stress over it get to this stuff yet. Because I think that those stress hours were counting as work hours. Right? Yeah. And we’re at the soccer field stressed that we’re at the soccer field not enjoying our time at the soccer field with our kids, because we didn’t plan properly. I want
Fabienne Fredrickson 21:00
to add something I want to do it. Yes. And yes, I’d love that. Yeah, yes, please. So I don’t know if you’ve gotten to Chapter Three of the book. But this the chapter three is the leverage your time activator. So just so you know, in the program, yeah, two year I teach the first four leverage in the first year and the second four in the second year. And this leverage your time is foundational, and it’s not time management. It’s like that’s, you know, go read about that elsewhere. This is about being super strategic, about how you use the time that you do have. And in chapter one, we talk about hiring world class people who will use assessments to get them on board. They are finishers, not necessarily starters, that will finish what we start. And that allows us to get back three to four hours a day. When we get to really looking at how we use those hours, we do have in the day, we notice that we’re working on things that we’re incompetent at, or competent at, competent meeting, meaning we can do it but frankly, somebody else could do it better. Right? And and here’s what I’ve learned about time, so we’re just going to use let’s just even if we don’t work, like let’s say 10 hour day, just for this argument, yes. We work 10 hours a day, okay? If you look at the Pareto Principle, also known as the 8020 rule, you understand that 80% of the hours or activities or hours that you’re working, are producing only 20% of results or income. So if we’re going to break it down a 10 hour day, eight hours of that 10 hour day, is only producing 20% of revenues. Wow. Conversely, yeah, 20% of your activities, or two hours out of your day is producing 80% of results in revenues. What, what can we do to leverage that. So this is one of the things that we do with the ladies who jump on board is over a two day period, we start analyzing everything they’re doing. And we pop things into categories, incompetence, competence, excellence, unique brilliance. And we realize all the things that the eight hours a day they’re focusing on the wrong things that don’t actually move the needle or make money. When you eliminate, automate delegate those activities, you get back about eight hours a day. And instead of eating bonbons, instead of you know doing you know, going to the gym or the grocery store during the day. This is where you start looking at where are the high yield activities. were what we call in goldheart. The E G A is the exponential growth activities. And you start doing that at scale. Instead of just two hours a day you start doing that four hours a day, five hours a day. And honestly can you don’t need to work six hours a day. I work I work two to three hours a day, sometimes except quarterly when I believed my programs with my ladies. But you couldn’t you can create a multiple million dollar business on working like four to five hours a day because you’re not working on all the stuff that isn’t moving the needle. Yeah, that is leverage. Okay, so
Karen Yankovich 24:37
tell me then about let’s go back to the hire somebody even if it scares you, type concept that you’re talking about in your book. Can you talk a little bit about that? Because I do know I mean, I do know I mean I’ve experienced it and I do know a lot of people are they’re worried about hiring their first VA or their you know, or their, their next Assistant assistant and I will tell you this, there are a lot of things I’m really good at Hiring is not one of them. So we’ve never been taught. Yeah, you know, I read that part of your book and like soaked in every single thing. So, and I’m not really talking about for me, in this instance of like you can’t afford to hire. But tell me about that concept when you talk about that, because some of the people that are entrepreneurs, maybe, maybe they’re, you know, consultants for the first time, you know, and they’ve just been in corporate and now they’re like, Am I really going to have, you know, what if I don’t make enough money this month to pay them? Like, tell me a little bit about how you how you explain that.
Fabienne Fredrickson 25:32
So there’s so much to unpack here, I’ll unpack several things. The first thing is, we have overinflated belief systems about how much it costs to hire someone world class. First, we go back to corporate days, and we think we just have to hire somebody full time. Of course, that’s going to make you anxious. You don’t need to hire somebody full time. I have no at this point, I have quite a few people working with me. 25. But that no one’s full time. No one, you don’t need 25 people, it’s just I have, you know, I write things. Yeah, I grew my business to a million in 2008 with seven virtual assistants, all part time. All obviously, independent contractors and all of that, you don’t need a full time person mindset shift number one, mindset shift number two, when you hear that a VA is 45 bucks an hour, you’re like, one to five bucks an hour, can’t I find somebody at 20 bucks an hour, of course you can, but they will not be world class. Perhaps they are Forgive me if somebody’s listening in their VA, she might say I’m a world class va 20 bucks an hour. If you’re a world class VA, you need to be charging more than 20 bucks an hour. But also VAs you can turn up or down the dial, then what happens is the sense of responsibility can wash off, you know, like water off a duck’s back. Because it you don’t, you don’t need to be tied to them with the idea of like, I need to put a roof over their head. Third, you don’t just give them things that are like, you know, the things you’re incompetent at, you’re also giving them things that you know will generate money, the way to get somebody to pay for themselves. I believe that you hire somebody, you’re not hiring them for a year, you’re hiring them for three months. What does that mean? You hire them for three months, because the first month you’re onboarding them, they’re getting trained, they’re getting their feet, you know, wet, they’re getting the lay of the land, and by the third month, you can start being really strategic with them about having them pay for themselves. What does that look like? It looks like two things. One, they take stuff off your plate. So much so that you can focus on getting more clients and business which pays for them. Right and second, you give them other than their three or four, you know, things tasks that they are going to do every week, every day, for the rest of the time they work with you, you give them things that will either generate money, or grow the business. That is part of their job. They understand this, you said and chapter eight in the book is about Chapter Six is about accountability, making sure that everybody is growing the business with you. So then, how many women have I accompanied to seven figures who at first said, I need that person to run my business for me I need to hire that that superstar salesperson, but I can’t afford her. She’s like 150 a year, I say No, she’s not 150 a year, you divide that by 12, you’re really only paying for the first two or three months. And then she pays for herself. This is why you want to hire for where you’re going. And not for where you are now. The team that got you to where you are now will never get you to seven figures. Ooh,
Karen Yankovich 29:08
that’s an interesting statement. Yeah,
Fabienne Fredrickson 29:10
the systems that you have now will not get you to seven figures that were you using your time now will not get you to seven figures, the business model that you have now will not get you to seven figures, everything that I outlined in this book and therefore the program is a whole shift in how you approach your business or everything how you approach your marketing, your accountability, how you how you approach that your positioning in the marketplace, everything that got you to multiple six figures will never get you to seven figures. We have to rethink everything for a quantum leap. It’s not difficult. Wow. I love that. That’s all Yeah,
Karen Yankovich 29:51
yeah. And you know, one of one little point I want to just make on your, you know, the $45 an hour VA. Often they’re doing what they do they do so well that they get so much done. then that our that the overall bill at the end of the month is nowhere near what you think it’s going to be. Because they’re they’re so much better at it than you are, you know, they’re I could what might take me an hour in Canvas may take them 10 minutes, right So, so you’re not really it’s not apples to apples. So I love that you’re saying that there’s so many things that we can talk about. But there is one thing I want to ask you specific to this, but also, you know, one of the things that conversations that I’ve been having with people, you know, we’re, we’re recording this as the end of 2022, you’re probably listening to this the beginning of 2023, or at some point in the future, and marketing has shifted, right marketing has shifted, we’re starting to see things, you know, we’re starting to see things, marketing strategies that used to work that are not working, you know, so I’m gonna I want to say to you, one of the things you talked about in your book is, I think, how do you describe it about having like marketing in multiple places? omnipresent marketing, omnipresent marketing? Right, so So can you tell me a little bit about what you’re seeing is working now, from a marketing perspective, from a social media perspective, and from a visibility perspective, and maybe what you know, what we should be thinking about as we’re moving? We’re creating our marketing plans as we move through a new year.
Fabienne Fredrickson 31:07
Okay, so there’s several things that have been shifting over the last 20 years since I’ve been in business, I’ll share briefly something that I noticed 15 years ago, is that they hit him over the head with a two by four until they buy, hi, that pendulum has swung, nobody wants to buy from you. Second thing, especially women, love to buy, we love to shop, we love to be sold. So the I’m going to pull the wool over her head, and I’m going to you know, manipulate her into buying from me, that’s nonsense. What has shifted into place, less tactics, more vulnerability, less strategy, strategy is important. But you know what I mean? Like it Yes, strategy and more like authenticity, compassion, love, extreme generosity, carrying a value. I’m here for you that the definitive here to stay approach for marketing, because there’s plenty of sleazy icky people out there. And yeah, they may get a quick buck, but you don’t keep clients for 810 years that pay you high tickets, and get value from you, if you are doing that. So what’s new is the era of results in advance.
Karen Yankovich 32:32
Okay, tell me about that.
Fabienne Fredrickson 32:34
So people, so my book is free.
Karen Yankovich 32:37
And we’re gonna show everybody how to get it. There’ll be a link right in the show notes to grab it.
Fabienne Fredrickson 32:41
And what I’m saying is, people say to me, why is your book free? And I said, it’s very clear, I want you to read it. So if the if it was like $14, and be like, Oh, no, but if it’s free, the likelihood is you’ll read it. And if you like what it says, and you say, how do you how does she know me? So well, oh, wow, I’m getting results in advance from this free book, and then the video series. And then the blah, blah, blah, blah, blah, when there’s one woman who read the book, and who said I was making 80,000. And in one year, since I’ve had the book, I’m making half a million, that woman has told countless people about it. Here’s what I mean by results in advance, lead with extreme generosity. And be transparent about why you do things. I’m transparent. If you like the book, maybe one day, you’ll raise your hand and say, Hey, Fabian, I’m really interested in your community and you and your program and your methodology. It’s so uncommon, then that when people experienced this, they’re like, ah, if I’m already getting results from the stuff that’s free, yep. I bet you there’s great value. That is, first of all, also, it’s about marketing from your heart. In fact, I mark it from my heart chakra, for what whoever believes in that. I think there’s a huge energy shift between people when you are just here to give, give, give. And if everybody started doing that, you know, your, your clients on LinkedIn, and everybody started giving more and as you know, it’s all relationships and things like that. It would change everything. So results in advance vulnerability, compassion. Also, one last thing your marketing shouldn’t be about you ever. People don’t care.
Karen Yankovich 34:38
Yeah. Yep. Can I can I must say that exact phrase five times a day. Yeah. You know, when I talked to me about the LinkedIn profile Yeah, I know you think it should be about you, but nobody cares about you. They care about what you can do for them what changes in their life when they are a part of your when you are a part of their world?
Fabienne Fredrickson 34:54
Yeah, well, what they understand what you can do for them and and they You know, then they were like, Who is this woman? Until they start working with you? They’re they’re really only interested in what you can do for them. Fine.
Karen Yankovich 35:09
Of course. Right? And of course, yeah, you know what, what everything you said is in line with what many of the other people I’ve talked to said. And it is in contrast to what many people think they need to do, which is, I mean, although I do want to ask you to qualify omnipresent, but before you do that, like, what a lot of things we think about, we have to post everywhere we have to be in all these places, we have to do all these things, we have to live all the time. And the end of the day, like there was a time maybe 10 years ago, that I was getting clients from Twitter, like I tweet, they call me, you know, when I get high ticket ties, it does not happen. Now, it does not happen anymore. You know, now the way you know, the more authentic and the more relationship based my marketing is, and the more intimacy there is in marketing, the more my business is growing, and I and you seem to be confirming that too. But I do get a little wiggy when I hear omnipresent marketing, so what let’s just kind of talk a little bit about what that
Fabienne Fredrickson 35:58
means. Here’s what I mean, think about when you first started your business, at least when I first started my business, I lived in New York, and I would go networking, like seven networking groups a week. And I would gig and I would like do all these things, write the newsletter, and I still do a lot, but I’m not generating it all. So I want you to think about omnipresent marketing is not you being everywhere, it’s the appearance of you being everywhere. So what does that look like? It looks like creating evergreen, pull marketing. What is that you create something once and you set it and forget it. So whether so if you do something once, let’s say it’s you write an newsletter article, you put it on your blog, as well, you chop it up, you put it on all the socials, you create memes, you you, then you take all those articles, you create a book that book and then turn into an assessment. It’s like, you create it once and then and you start diffusing it everywhere, where where your clients are. Now that’s just for one thing. And then you just keep going and going. So after a while, you’ve got the book, you’ve got the assessment, you’ve got the podcasts, you’ve got all those things, and you’re really doing only 1/20 of it. Because everything lives out there in perpetuity.
Karen Yankovich 37:34
That’s amazing. That’s amazing. All right. So tell us a little bit about your program. Tell us a little bit about Hopefully, everyone that’s listening now. I mean, we’ll show you how to get the book book is amazing. But tell us a little bit about what’s beyond the book. Okay, so
Fabienne Fredrickson 37:47
what most people do is they read the book, they take the assessment, and the assessment allows them to say, Oh, these are the three activators that I should be working on first. And after a while somebody will raise their hand and say, You know what, I want to talk to one of your, your strategy coaches, and for about an hour we map out the marketing plan, the business growth plan for that person, again, results in advance extreme generosity, and sometimes that person will say, So tell me more about the program. And really, it’s it’s called the leveraged business program. It’s a two year program. We do the first four activators of the book. This, we cover a little bit in the book, but we dive deep and do it together. I coach I’m coaching with you every week. We’ve got monthly masterminds quarterly activators weekly coaching with me that but most importantly, the community of dozens and dozens of other women at this level. Women thrive and community women when they are champion, encouraged and held lovingly accountable by dozens of other women who are kind yet healthfully ambitious, there’s nothing that they can’t do without that. And it’s a two year program. People say why two years to completely take your business from where it is to seven figures. And it simply takes that long. And people are honestly relieved that they don’t have to try to do it in 12 weeks, or even six months. Yeah. So you can go to bold heart.com You can you know what would be really actually interesting. So you can go look at Bold heart.com To find out more. But if you go to YouTube, and you type bold heart business documentary, there is a filmmaking team that came to see me when we were in person, but you know, before COVID Now we do everything online. So members all over the world. They came and they filmed me with all of the members for a full week. Oh, wow. They gave it to me and they said you can use this for your marketing. I’m like, I can’t use this for my marketing. It’s all about community And people want to see like, increased percentages. And I said, they said Fabian, this is your fairy dust. This is in large part while what all these ladies are getting to a million or more, yes, your methodology is great. Yes, the accountability is great. Yes, the structure for their nature is great. But this is the thing, that community is the secret sauce. And so I have yet to see a woman not be moved sometimes to tears when she goes and sees the documentary. It’s nine minutes on YouTube.
Karen Yankovich 40:36
So I’ll find that we’ll find that and we’ll put that in. We’ll put a link to that in the show notes. Also, we’ll definitely find that I want to watch it. That’s awesome. That’s awesome. This has been great. I’ve gotten so much from your book, I’ve got more to do more to read, I’ve got you know, I can show you like you guys can’t see this. But I’ve got her her things printed. And her, her you know, the the leverage business PDF Academy activators things printed all over my desk here. Because it really is interesting. And I think that we all have, you know, we all have the capability of doing this. And if you just get one thing from this conversation that intrigues you then take the next step, get the book. And if you get one thing from the book, take the next step, you know, do the do the assessment book the call. And that is how we get to the goals we want to get to. So thank you so much for being here today and doing this with me, Bobby, and I’m it’s been my honor to have you on the show. I hope that everybody enjoyed this. And I am really looking forward to finishing your book and diving in more on some of the things that you that you teach.
Fabienne Fredrickson 41:33
Thank you, I had such a great conversation with you. I knew that we would have a great
Karen Yankovich 41:36
I know, I know. I know, I feel like we could go for two more hours. But I, you know, we need to respect your time and my time, but the people that are listening are probably like, Alright, you’re right, Karen, invite us over for coffee, and we’ll have it we could talk for hours. So thanks for doing this. And yeah, well, you know, I’m excited that the women on this show had the opportunity to just find other ways to grow their business in their in their worlds. This was such a fun conversation to have, I thoroughly enjoyed getting to know Fabian and the work that she does, I am a huge fan, love, love, love her book, when I tell you and when I read her book leveraged, I had my pie read a lot of books, right? So I’ve got a lot to compare it to. And there’s just so much good stuff in this book. So definitely take her up on her offer, get some support, get, you know, check out this book. And, you know, see if you agree with me, I’d love to hear what you think about that, you know, I’m here to support you as well. If you are a woman moving into a big year ahead, let me help you. We create wealthy women of influence in our shoes linked up program, and if that’s what you want, if that’s something that you want for your life and your business, the first step is to get on my calendar, go to Karen yankovich.com/call. I would love to speak to you there and just chat. You know, those calls are really just us getting to know each other, getting to know if the time is right, right. It’s more of a fit call. I worked with somebody that calls them fit calls isn’t a fit to move further in our relationship, whatever that looks like, right. But as far as what the call doesn’t hurt to get on the calendar and do that call Karen yankovich.com/call. If I think it’s a fit, I’ll tell you what that looks like. But either way, there’s so much I love to brainstorm with people and help them with their, what their plans are and what you know, what could work for you. From a LinkedIn and relationship marketing standpoint. NPR, you know, that’s a big part of the work that we do. Karen yankovich.com/call gets you there. link is also in the show notes. And, you know, help me help you. I do this podcast to support you with these complimentary strategy calls. I would love for you to share this podcast with your audience. Take a quick screenshot of the episode, share it on social whatever works. Tag me tag Fabian, we’ll share it with our audiences. And we all have an opportunity then to lift each other up. Right. Thanks so much for listening and I’ll see you back here again for another episode of The Good girls get rich