224 – LinkedIn Tips for Introverts

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 224.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello there. I’m Karen Yankovich. I am the host of this show the good girls get rich podcast and today, I am diving into some great tips on LinkedIn for introverts. So if you’re an introvert, like I am most of the time, then you are going to not want to miss this show. If you’re an extrovert, you might want to listen to because you’re gonna get there’s some good stuff on the show. But here’s the thing, I talk to a lot of people, right, I go to a lot of people, I do what I teach, right, it’s talking to people go to a lot of people, and I’m gonna say that the vast majority of the people I speak to consider themselves introverts, even people like me that I’m probably more of an ambivert. Right, I can, but I can surely relate to being more introverted and having more introverted traits than extroverted. I mean, I do not look forward to walking into a room full of people that I don’t know, I’m not comfortable with it. I’m still not good at it at age 105, or whoever. However, all I have now, right? I’m still not good at walking into a room full of people. I don’t know, even though I teach networking, right? It’s still not something that comes naturally to me. And I have this conversation with a lot of people. And then I’m the one saying, Hey, you all y’all need LinkedIn, because LinkedIn is the place to do networking online. And I’m saying networking isn’t always comfortable for people. Right. So how does this measure out? Like, what do I mean? Why am I saying two different things? Well, here’s the thing. I think it’s important that we’re talking about this, because many people think of introversion as something that’s a detriment, that they don’t that they think extroverts do better in business, because they’re more comfortable, confident, and they’re out there speaking. Just because you’re an introvert does not mean you’re not confident, it just means you’re not the first person to raise your hand. Right? You’re not as comfortable walking into a group of people and talking to people that you don’t know. Right? So and I, you know, if you haven’t yet listened to Episode One of this show, you should, it’s kind of what brought me to this. I grew up in a world where women were seen and not heard. So this didn’t come naturally to me to walk around with a microphone, right? It’s natural to me now. And I hope that if you have an opportunity to give me a microphone, you give me a call, because I love being in front of audiences. And I love having a chance to to talk to people about the things that I that that I think bring them value, right. But it wasn’t how I was raised. And it maybe you feel the same way. Right? So now here you are, you’ve been raised to like, be seen and not heard. Right? Maybe you’re an introvert as well. And now I’m saying and you have to network in order to get business, nothing more important in your business and sales and networking. Right? Okay, well, that sounds scary. But think about this, think about this, when you walk into a networking event, you don’t have like a sticker on your forehead that says, hey, I’m Karen Yankovich. And I am a LinkedIn expert, and I have a podcast, like I have to introduce myself, I have to say, like you just say all these things have to get to plus, you can’t do that you can’t walk up to people stick your hand out and say, Hey, Karen Yankovich, buy from me, right, you’re not gonna do that. So it’s a very different skill than marketing, and networking, virtually, and marketing and networking through LinkedIn. So because that sticker that you don’t have on your forehead, you do have in LinkedIn, you have your profile, right, you have your profile. So your LinkedIn profile is what people are going to see before you even talk to them. So it does a lot of the heavy lifting in networking for you. So we’re still using this beautiful tool called LinkedIn that we have that allows us to meet the just the most cool people we could ever imagine. And, as an introvert, we can come to those conversations with more confidence, because hopefully, you’ve already got a great LinkedIn profile. I’m like, I don’t know, you’re probably going to hear me talk about this more this year. But I’m a little over talking about your LinkedIn profile. Because frankly, if you don’t know by now that you need to have a great LinkedIn profile, then you need to take a few steps back in your business. Your LinkedIn profile is one of the most important pieces of real estate in your business is what comes up when people Google you, and people are googling you all the time. Right? So that same profile done properly. And if you need some help you know how to find me, right? That same profile done properly, is that sticker that lets people know who you are before you get on the phone with them. So as an introvert, it makes it easier so so i That’s why I think this is such an important conversation to have. Because, you know, listen, there’s social media marketing, and I honestly don’t think social media marketing in general, I don’t really move LinkedIn into that same category. The reality is the digital world. We live in your LinkedIn profile, your LinkedIn marketing, your LinkedIn content, your LinkedIn posts are a great way to create a brand for yourself. Right? It’s the way for you to establish your personal brand, establish your authority, establish some credibility. That’s why PR is such a big part of everything I teach because the PR piece also establishes credibility. These are all things you can do online. These are all things that even introverts can do behind the scenes while you’re in your pajamas in your bed. spent whatever that whatever works for you, right? And create that brand for yourself and connect with others without the stress of having to meet face to face or in large settings or in settings that we’re not comfortable in. Right? I have to tell you one of the things that one of my favorite conferences, to go to our podcast conferences, because podcasters very often are introverts. So many podcasters are introverts. So when you go to a podcast conference, everyone is in the same boat, everyone feels the same way. And it’s so warm and comforting, as opposed to going to like a different kind of conference where there’s just different, just a different assortment of people. And it is same like same with that one on one. Networking can be a little awkward to walk into a room and not know anybody, right. But I love hanging out with other introverts because I think that it gives us a chance to really get to know each other. So the digital marketing that the strategy behind your LinkedIn marketing, the profile strategy, the content strategy, the outreach strategy, all of that is done without the stress of having to walk into a room and meet people face to face, you get the same benefits, probably even more benefits, because you have that profile doing a lot of the heavy lifting, right? Without the stress of having to introduce yourself to people, right. The second thing that makes LinkedIn the absolute perfect platform for introverts is the one on one networking opportunities. Right? Most introverts are very good listeners. Right? So most introverts are very good at one on one relationships. So what I teach on LinkedIn isn’t one to many, that’s why you hear me talk a lot about your high ticket offers, you can’t talk to people one on one and have these deep conversations and then sell them something for $5 and expect to make a living enough to pay your mortgage right? There has to be a high enough payoff on the other side to to make these one on one conversations you’re having fruitful, right? But introverts tend to be really good at one on one relationships, right. So as you’re going through LinkedIn, as you’re creating your strategy, I wouldn’t just keep looking for opportunities to interact with people from that basis from that one to one venue that one to one level, so that you’re more comfortable talking, you know, being heard, you’re more comfortable focusing in and talking about the things that you’re really good at when you’re talking one to one instead of one to many. And I gotta tell you, like introverts also sometimes like to have a microphone in their hand. So one to many, I don’t mean, like, from having a podcast, but but like walking into a room full of people and then having to sit down and talk to them. Right. So focusing on that focusing on the one to one who are the people, like five people that you’d love to get on your calendar this week. And then next week, five more people individual one to one calls, right? The beautiful thing about LinkedIn is it gives us the opportunity to connect to so many people. So I don’t want you to get overwhelmed by this, I want you to spend some time doing research, the strategies we teach typically have us batching, that let’s spend, let’s create a list of 20 or 50 people and then each week reach out to five of them, five of them, because as an introvert, it’s a great way to connect. And then you have a continual stream of conversations where you can share your opinions and your ideas and lead people to the work that you do. Okay, so you want to be regularly assessing this, you want to be looking at who’s on your calendar, how did they get there? How can you do more of that, right? How can you use LinkedIn to do that research. And then again, what we talked about on the first thing I talked about, have that profile that really speaks for you, right, so that when you do that outreach, whether you’re connecting or reconnecting or, you know, just building network, building relationships with journalists, or other people in your industry, be choosy, be choosy about who they are, and then just have these one on one conversations, just remember that that’s where the biggest opportunities lie, I

want to take a minute here and talk to you a little bit about her. She’s in depth program. We help you with all of this, we start by writing your profile for you, we then take you through this process to keep your calendar full of those people that were really picky about really choosy about so that you have a steady stream of phone calls, that you have a steady stream of opportunities. The whole program starts with a call with me where I get to spend some time with you brainstorming what that big ticket opportunity is because I wanted to be big enough for you to be able to weigh over deliver. And for you to be able to make it a huge win win for you and for the people that are investing in you. And then we go after it then we then we go after it and we help you land these clients. There’s a strong PR component to this. We want you to be featured in the news in the media interviewed on podcast because that is what gives you the credibility to help you feel and look worthy of those higher ticket opportunities. And all of this is done in this beautiful community of women. I just can’t even tell you how each really grateful I am for the women I get to hang out with in this program. So if you want some help with all of this, that’s what we do in our shoes in depth program, all you got to do is grab a spot on the calendar, Karen yankovich.com/call gets you to that calendar. These calls are absolutely complimentary. These are not hard sell calls, I only want people that are perfect fitness program. Either way, booked the call, we’ll help you whether we think you’re a fit for the program or not. But if we do think you’re a fit for the program, we’ll tell you what it looks like, Karen yankovich.com/call get you on our calendar, I would love to chat with you whether you’re an introvert or not, I would love to chat with you. All right, I want to move on to the third piece of why LinkedIn is such a beautiful tool for introverts. And that is it gives us the opportunity to manage our time and our energy. You know, speaking of conferences, when I go to conferences, I always, always always need my own room. But I do that mainly because I need recharge time, one of the main traits of introverts is being drained from social occasions, right, you come home from a social occasion, like I need to go to my hotel room and recharge, right. So you need to because I need to build up some reserve energy, I need to rest I need to take take breaks, and I need to you know, get my exercise in and I need to get my family in and I, you know, I all of those things help prepare me to have to be able to serve you better, right? Because I’ve recharged. So LinkedIn is just not as noisy as all the other platforms, I want you to talk to five people a week. I’m not I know, there’s people out there that say you need to connect with 100 people a week, there’s people out there selling this stuff leads blah, blah, blah. Frankly, I think that’s all Bs, and it’s going to swamp you. And I don’t have time for that. I don’t have time for that. What I want is for you to build a business, that you need a couple of new clients, and each client is enough. You know, I want you to be building a business that’s a quarter million dollars or more we want more wealthy women in the world. And that’s happens with higher ticket opportunities. You know, listen, there’s a lot of ways to do this. This is my way, right? So this happens in a much more peaceful way. There’s much less interaction that’s needed. There’s much less posting that’s needed. I mean, I don’t even want you to post more than a couple times, maybe five or six, maybe seven times a week on LinkedIn. That’s it. That’s it. You don’t need to post five times a day like you do on tick tock, you don’t need to post like you’d have to do any of that stuff. Post a few times a week? Yes. Do I want you to interact with people I do. I want you to continually do outreach. But this can be done while managing your energy, rest, take breaks, batch some of this stuff, and then work when you’ve got work on your schedule, right and get this stuff done. There is no other social platform, no other way that I know of, to do lead gen that is as simple and as peaceful and as with less stress and overwhelm, then this LinkedIn strategy, you know, I work on managing my energy, I can get hyper, a little hyper, you might have noticed that right, I can get a little hyper. So I work on managing my energy I’ve got sometimes I need to add, I need to ramp it up. Sometimes I need to turn it down. I’m always working on keeping the vibe high, though. And the LinkedIn strategy that I execute, which is what leads to almost all of the enrollments in my program comes from managing my time managing my energy. And it’s and it’s you know, it’s a very simple process. There’s no other platform that I know of that allows you to get the amount of results that you can get on LinkedIn, with the little amount of work, it’s got to be consistent, it’s more about consistency than it is about the amount of time you’re spending. So for us introverts the opportunity to manage your time and energy, and still have amazing success is awesome. You can automate your social posts, you can schedule directly into LinkedIn now. Right, you can schedule that most of you probably already have that. I don’t know if you’ve seen that. But now you can schedule directly into LinkedIn, I don’t even use a third party tool. For the most part, I do have a team and they use a third party tool to post for me on LinkedIn, if there they don’t actually, I don’t think anybody’s posting on LinkedIn for me right now about me. And that’s because I’m very picky about what goes in that feed. But you don’t want anybody but you logging in. So if you’re going to have a team posting for you, then you want them to use a third party tool. But otherwise, I go right into LinkedIn right into the app and posts you can automate it manages my time manages my energy. Right? So let me recap this a little bit. So for all of us introverts out there, remembering that LinkedIn is the premier social platform, if you want to call it that, that allows you to create the brand for yourself, connect with other people without the overwhelming stress and anxiety of having to meet face to face or in person but we still have these opportunities to have these one on one networking opportunities. Right? Don’t think about one too many. Just think about, I got a $5,000 $10,000 $50,000 $100,000 offer who’s the next person that’s going to join my world? Who’s the next person who do Want you to talk to you this week? That’s it. One to One doesn’t have to be stressful, you don’t have to dance. You don’t have to have any of that crazy stuff. And then remember to that you can manage your time and energy with the strategy. It’s much simpler, much less time consuming than any other strategy I’ve ever executed with much better results. So remember, if you want some help with this, I’m here for you. And she’s linked up, we create wealthy women of influence. All you got to do to get started to hang out with the beautiful, incredible women I told you about earlier, is to grab a spot on my calendar, Karen yankovich.com/call get you to that calendar. I would love to see you there. Again, whether you’re an introvert or not, if you’re an introvert or you’re in introvert communities or if you love what you hear today, you know, I love to hear from you. And I love for you to I’d love for you to share this episode wherever you hang out. If you’re feeling it, you know, you can follow us on Apple podcasts or wherever you listen to podcasts. I’d love reviews. If you loved this episode, tell me what you loved because then I could do more of that. And make sure when you share it that you tag me use the hashtag good girls get rich and then I can share it with my audience because I am all about helping you be more successful there. shownotes Karen yankovich.com/two to four has the shownotes you can see all the details everything I talked about here today. And just remember that a rising tide lifts all boats right I do this podcast to support you. I have got free, you know consultations to support you. My goal is to help you help me help you share this podcast, take a quick screenshot and share that on social and then I can share it with my audience. And let’s kick some booty together. Right I’m ready. I’m ready to make this a great year. I hope you are too. I can’t wait to see your name on my calendar and I will see you here next week.