237 – Escaping the Procrastinate Training Trap

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 237.

Intro 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hello, this is your host, Karen Yankovich. And are you overflowing with certifications, but you’re still not landing actual clients. This was recently described to me as procrastinate training. And I want to talk today in this episode about why this might be happening. And the pitfalls of over reliance on training. And I get it I have been there, right. We know that our world loves its formal education. It loves qualifications and why wouldn’t it right certifications have become these like shiny badges that we wear badges that say, I know this. I’m an expert at that. But guess what we’re doing today, right? Today, what I want to do on this episode is turn the tables and shine a light on something that’s been showing up to me a ton lately, and I do a lot of calls with a lot of entrepreneurial women. And I see I’m seeing this more and more. What we’re going to do now is we’re gonna dive headfirst into a conversation about the need for hands on practical experience. Right, the relevancy of the information we’re learning and the importance of those often overlooked soft skills. So we’re going there. We’re going there today. Okay. So let me ask you this. Are you decked out with a bunch of certifications? And you know, listen, I love a good certification. I am always taking new training class, but sometimes, maybe you’re decked out with these certifications, and you’ll find that they’re not quite translating into success, new clients actual money in the bank, maybe you invested in a coach who’s working with you on all the things right websites, branding, colors, your emails, your your funnels, right, your products, your services, maybe you’ve got a LinkedIn profile that’s loaded with qualifications, right, but somehow, it just doesn’t really reflect who you are, what you’re truly capable of was just like, I do all these things, right. It’s like resume, like, so if you’ve not addressed some of these questions, then buckle up, because this episode is tailor made just for you. I’m bringing my jersey into this one today. Because here’s what I’m seeing. What I’m seeing is that so many people are doing this. And then I say like, Okay, I hear all this. And I, I you get a lot of points for all the hard work you’re putting into this. But where’s the money? Like, where’s the money? And then their next line? I can predict it? It’s like, yep, that’s the problem, Karen. That’s the problem, Karen, and I am not here to diss other coaches and other programs. But what I’m seeing is more and more programs, more and more people talking about all the things because listen, you invest in a coach, and you come out of it with a website, you feel like you’re, you know, your money was well spent, right? But what I want is for you to actually have clients, right? I want you to make some money so that you can pay people to do things like create your website, create your branding, and do all the things create your funnels, oh, my goodness, like pay somebody to do that stuff. Right? So let me give you a couple of things that I see when I see over reliance on certifications. And I’m not, I’m not sitting here to say that there’s that certifications don’t have their place, they absolutely have their place. It’s just not in place of the client getting stuff, right. Because what sometimes happens, what I find sometimes happens is you’re coming to the actual real life situations with not enough practical experience. Right? So a lot of times he certifications they they emphasize theoretical knowledge over practical skills, right. And I know that a lot of code certification programs expect you to have to work with a certain number of clients and, and I love that you get to do that, right? But I want to make sure that you’re doing that, right, because you have all the qualifications in the world. But if you don’t have the hands on experience, to effectively, like do the work you’re there to do, then you’re never going to you’re never gonna make any money. And you know, my commitment is to be have there be more wealthy women in the world. And we only could do that if we’re making money, right? Not if we’re just getting more and more certifications. And frankly, one of the things that I’m seeing lately is a lot of these certifications have outdated or like less relevant information because things change so fast. Things are changing so fast, especially like in the online marketing world, right. This is why one of the things we do just a little pitch here for for the work that we do here in our she’s linked up program. The first thing I do when I work with people and she’s linked up is we have a call that’s like, Okay, where’s the money? Like, what’s the quickest path for you making 5000 10,000 $50,000?

Speaker 2 4:48
Because I know that you’ve got the expertise, right?

Karen Yankovich 4:52
I know about the expertise to do this work. It’s just about positioning you with all of these certifications and then getting you putting up plan in place to land that first client. My goal for everyone that joins our shoes like duck program is for them to be making money, by the end of it, not just have like a pretty LinkedIn profile, yes, you’re gonna have a pretty LinkedIn profile. But more importantly, you’re going to have a client, you’re going to have a media hit, right? Because the media hits help give you the credibility to help you land that client, all the certifications in the world aren’t going to do that, right? They’re not going to do that. You need to, you need to be doing the client getting work. So you know what that looks like, grab a spot on our calendar, Karen yankovich.com/call get you on the calendar, we can have a chat about what that might look like for you. The next thing that I’m seeing that I want to address that sometimes we are over reliant on these credentials, right, we’re focusing so much on gaining more certifications. And it leads to like, like, almost like a false sense of competency. Right. And I know you’re good at what you do, right. But we overlook the things that we are naturally good at. Because well, I’m certified in this well, is that what you’re naturally good at? Is that what you love to do? Right? So I you need to be quick on your feet in this online marketing world, right? It’s a fast paced, ever changing world right now. And I’m not saying like you, I want you to build ease into this. I’m not saying that you need to be constantly on top of things. But it’s okay. It’s confident to say, I don’t know, let me check this out and get back to you, right. And if you’re over relying on your credentials, and that’s where you’re coming from, that’s the position you’re coming from. When you have sales calls and enrollment calls for people to bring into your world. You’re not going to clip you’re not going to land them, they’re going to want to know what your what your actual competency is, right? Not your certifications. So we have to be less reliant on credentials, and more reliant in our more trusting of ourselves more trusting that we know what we’re doing, and we can make this happen. Okay, so And while we’re doing this, I want to reference you back to episode of this show that I did years ago with Kendrick Shope Kendrick talked about the fact that when she started to build her coaching business, which is now a, probably a multiple seven figure business, she decided that she was going to do 100, free, like discovery calls 100. Because discovery calls are the best way for you to learn and build your skills in enrolling people into your program, not more certifications, it’s actually getting on the phone with people. Okay? So when you’re when we’re over reliant on credentials, we’re neglecting the soft skills, the skills of communication and leadership, critical thinking, right? Like, these are the things that are going to help you bring more people into your world. And frankly, it’s comes from your heart, not from your head. That’s what helps bring more people into your world. Okay, the next thing I want to talk about is, and this is a big one, oh, my gosh, this is a big one, the time consumption of this, right? More certification means dedicating more time to studying and sending courses and passing exams. And, you know, this could otherwise be spent gaining practical experience doing those 100 calls, networking, getting on the phone with people achieving goals that are going to help you actually land the client, right. And here’s the thing to the opportunity cost you’re missing by spending another month or another three months or another six months, working on all the things you think you need to have in place, right? These certifications, these credentials, these webs, you know, the all the things you think you need to have in place, every day that goes by that you’re doing that, and not the client getting stuff. There’s a missed opportunity cost, it costs you money. So the time and energy that you spend earning all these certifications is this missed opportunity. Because Because you could have used that same time and energy, building relationships, right getting on the phone with people actually going out and networking, right meeting the kinds of people that can lead to your bigger ticket opportunities. And that’s what we want here. If you’re listening to the show, that’s we want to hear, you’re not going to get be a wealthy woman by selling a pen, you’re only going to be a become a wealthy women when you’re selling 100,000 pens at a time. Right? So what does that 100,000 Pen look like you got to go out and talk to people, right? You have to talk to people and that when you don’t have time for that, then there’s an opportunity cost to that. And all of this, and this is huge. This is huge. All of this puts a huge financial strain on you and on your business because this stuff’s expensive, right? And putting your resources to these things to trucks from other areas, right, like personal growth opportunities, like you know, hiring a VA that can help you get your emails out so that you can get out networking or getting on the phone with people or building those relationships, maybe joining a mastermind, right things that where you are surrounded with other people who are lifting you up and are there for your success, not just training you and certifying you in something now listen, I want to say again that I am I there’s nothing wrong with training and certifications, right, we have a certification program that we’re working on right now for virtual assistants to be certified in the strategies that we teach to support their clients. There’s nothing wrong with that. But I so and I’ve got a ton of training and certifications, I’m always working on one or another. But I don’t do these, I don’t want to be over reliant on these, because I know that what makes my business profitable is not the certifications is not the training. It is me talking to people. It’s getting out there and talking to people getting on the phone, getting on Zoom, and talking to people, right, joining masterminds, you know, building relationships, getting, you know, finding ways to be interviewed on podcasts, building relationships with other podcast hosts, so that my podcasts and the work that I do get showcased in front of their audience, right? This is where I need to best spend my time. So it’s not doesn’t mean that I’m not training and getting credentials, but I’m only doing that after I do the client getting stuff. Right. And that’s really at the heart of what I want to talk about here. Because, you know, I talked about this earlier that we that I this was referred to me recently as procrastinate training. And I get that I get that, especially as women, we like to check off boxes, we like our to do list, right? Like, Oh, I gotta do this, gonna do this, I gotta do this, I gotta do this. I want you to have money in the bank. And, you know, listen, I procrastinate with the best of them. I procrastinate. And right before I recorded this episode, I’m like, kind of laughing as I’m saying this because it wasn’t a training, but I was doing something else. Right? So what’s gonna happen, but just take a step back. All right, I’m gonna kind of slow down a little bit here, take a step back. And think about the things that you are invested in right now. The trainings, the programs you’re invested in? Are they leading to a very quick opportunity to bring in a new client? If not, we need to talk, we need to talk because that is why that is for front and center of all the work we do. And she’s linked up, I want you to have the bank account, to hire people to do all these things that you’re getting all this training to do, right, the branding and all that other stuff. So let’s recap this a second, right over reliance on on certifications, procrastinate training, right gives you less practical experience, over reliance on credentials is giving you like not enough real life conversation experience. Right. And we’re gonna refer back to Kendricks episode on the show, because it was brilliant. It takes up time that you could be spending on the client getting stuff on the relationship building stuff. And frankly, it’s a financial strain, because you can’t keep putting money out and training without even seeing an opportunity where the money is going to come back in. Right? My goal, in this show, good girls get rich, I want you to be doing what you love to do. I want you to be doing what you’re good at. And I want you to be a wealthy woman of influence. Okay, but it starts with really thinking bigger, and not thinking that you have to do all the things. But thinking like, Well, how do I quickly get some of these higher ticket clients so that I can pay people to do the things that are taking me out of my zone of genius? No more procrastinate training, okay, no more progressive training. You want to invest in yourself, by all means invest in yourself, go get a massage, do some work with a mindset coach, get some sales call training, right? Get on the phone and talk to people and stop procrastinating. Okay, so if you loved if you if you love what you’re listening to today, or if you’ve listened before, you know, we love to hear from you. So make sure you’re following this podcast on Apple podcasts or wherever you’re listening. I love your reviews, I would love a review, because that helps me understand what shows are resonating with my audience. And of course, most importantly, I’d love for you to share this episode on social media. Use the hashtag good girls get rich tag me so that I can be sure to see it so that I can share your posts with my audience. And we can both get more visibility that way, right? In the show notes, which you can check out at Karen yankovich.com/ 237. There’s a link for SpeakPipe where you can leave an audio message I respond to every one of those personally. So just leave a message say hello. Tell me an episode that you loved. Maybe a guest you want me to interview or a topic you want me to talk about? Just go to Karen yankovich.com/ 237. And you will see that link right there. Ladies, no more procrastinate training. Okay, can I hear that? Can you shout that across the room? No more progressive training. Okay, I am here to support you. I’m here to support you. to level up your business to level up your life. I would love to see your name on my calendar. Let’s lift each other up, support each other. All good things happen when there’s more wealthy women in the world and it starts with you. Alright, see you back here next week for another episode of The Good girls get rich podcast.