256 – Attract High-Quality Clients: A Deep Dive into LinkedIn and PR Techniques

Karen Yankovich 0:00
You’re listening to the good girls get rich Podcast, episode 256.

Intro 0:06
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl, stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:24
Hello there. I’m your host, Karen Yankovich. And today’s episode is one of my favorite topics, because it just kind of leans into my commitment to create a business that really supports the life that I want to lead. And it’s one of the areas that I work with my clients on as well, because I think this is one of the biggest keys to having a really successful abundant business. And the topic is, what if you only had high quality clients, just like imagine that forget it just kind of sit in the yumminess of that, you know, when I first started, my business had like, a decade more than a decade ago, in the version that it is right now when I first started to shift my business towards the structure that it is now I just took clients where like I did business, so I took on everyone and you know, it’s it’s was not always a good thing very often, it was just a mismatch in ideals and mismatch. And even just if I was able to help them or not, right, like I could do the tasks, but sometimes there just wasn’t the kind of connection that I like to have, where I knew my client really knew where I was coming from, and I really knew where they were coming from. So it was a little bit of a struggle, right to have to help them have success. So it’s not that they didn’t have success, I had to work even harder to help them have success because I because I wasn’t necessarily understanding what it is they did and how they did it and why they did it. Right. So I had to work even harder. And it took a lot more energy. And it’s draining, it’s draining right. And but at the time, you know, starting a business, I needed clients, I took whatever, but anybody that had a credit card, right, and maybe you’ve done the same maybe when you started your business, you’ve done the same and maybe even today, sometimes you feel like you’re doing the same. And it takes courage to start leaning into being picky about the clients you take on it takes courage, especially if you’re in a place with your business where you have a commitment, and maybe you’re not quite meeting that commitment. Maybe it takes courage to be like, oh, this person isn’t really a fit. But when you do this, when you start leaning into this, so many things change in your business. And this is where you start to create a business around the life that you want around the life that you’ll be surrounded by the kinds of people you want to be surrounded with right? Things like, you know, trust and loyalty, high quality clients are more likely to trust your brand, right? They you know, if they’re, if they’re coming to you, and there’s a lot of as a high level of connection and a high level of investment. They are, you know, you’ve got a customer base that consistently comes back to you for your products and services over your competition. There’s less complaints, there’s less refunds quality clients or you know, typically satisfied clients. There’s a connection there. And that connection brings that that trust I talked about earlier, because sometimes there’s a little bit of a miscommunication, right. But if you have that trust, you can fix that miscommunications before it leads to things like complaints and refunds. Because often, you know, again, it’s just a miscommunication. It’s not that you know, you are, you know, you’re happy to fix whatever it is that needs fixing. If that needs to happen, right, you get more word of mouth recommendations more, you know, satisfied, high quality clients are more likely to recommend you to other people, right, and they become like brand ambassadors to you protect your brand, you know, greater customer satisfaction. I mean, I talked about this, I’m like 30 times, I want to like put my clients pictures on my refrigerator, like my kids report cards, you know, like the press, they get the media they get, because I’m so proud of them. And I love when they’re happy, I’m happy. And then there’s just this like mutual admiration society, right. And all of that leads to higher financial benefits in your business, catering to high quality clients, who appreciate you and who are willing to pay for your high level of service kit leads to improve, increase profitability, stable revenue streams, and all the things we go into business to do. Right. So let’s talk a little bit about how we get there. How do we get to these high quality clients? Well, who’s ready? Who’s Who’s gonna be surprised by what I’m gonna say next? LinkedIn. LinkedIn is the place that it should be the hub for your high quality clients. It’s a goldmine for finding quality clients. It’s got a professional user base. LinkedIn is clients have a higher income level than average income level than any other platform. Any other social platform that’s out there. People on LinkedIn are expecting to be networking for business, right? So you’re gonna want to use LinkedIn as the base as the hub for this high quality client attraction strategy that you have. You want to have a profile

That speaks to those high quality clients with professional photos and a compelling bio. And you want to have your featured section working so that you have, you know, your expertise and your achievements are shown so that they feel confident, even in investing in that first conversation with you, right? High quality clients want to work with high quality coaches and consultants, and they want other high quality people in their life. So before you even get on the phone with them, and you can see if there’s that, that connection, you have to look worthy of their time, right. And then of course, there’s, you know, there’s some strategies for doing this. And that’s what this show is about. And that’s what a lot of the work that I do is about, you know, you want to be engaging with industry leaders regularly updating and engaging with your network and maybe doing a different kinds of content across the sphere, like video and audio and just plain old content, talking a little bit about the work that you’re doing, maybe the panels that you’re on write things that really position you as a leader in your industry, because your high quality clients want to work with the best in the business. So you have to show up first and foremost, like you are the best in the business, right? You know, the next thing you want to do is start to build those authentic relationships on LinkedIn, you want to have, you know, I’ve talked on the show many, many times about the different kinds of connections you want to build, we’ll link to some of that in the show notes. But you want to be picky. Right? If you’re if you are like, you know, one of the things I talk about is looking at a directory stay for a chamber of commerce or a networking group you belong to be picky. Just build relationships with the high quality people in that network. It’s not like you don’t you can’t hang out with everybody. I’m not saying ditch everybody else or dump everybody else. But what I’m saying is let’s keep our focus on the high quality clients when we’re doing this outreach, right, engage with their posts and content from these potential clients, you know, ring their bell on LinkedIn, so that you see what those potential clients are talking about. And, and you can jump into those conversations you’re sending, you know, you’re sending personalized messages to them, not just engaging on their message, maybe even messaging them privately and saying I saw your post today on LinkedIn, I love that you’re talking about this, you know, not enough people talk about that kudos to you for bringing this to everybody’s attention, right, like dive deeper into these, these relationships with these people that you think can be your high quality network, your high quality client, right? I mean, these are the kinds of things that when you do this, it attracts high quality people to you, I can tell you that, you know, in my personal experience, and I can give you probably 20 examples of clients where you know, where I have engaged authentically in conversations, but because my profile was set up to easily see what it is I do, and how credible I am, and also had a really easy way to get on my calendar, I have brought clients in within 24 hours of them even knowing who I was high quality clients, because I have done this work, right. And I’ve shown up at a high level. And that’s what you can do as well. Right. And by the way, you know, once this happens, this is when you get to spend time with these amazing people.

One of the things that I am so grateful for in my life and in my business are these amazing women that I get to hang out with, I can’t even tell you that how I can sometimes just be steeped in gratitude for having these beautiful, amazing women in my life. And my she’s been dubbed accelerator program, she’s linked up accelerator program is the place that you get started with this process. And if you want to hang out with some of these beautiful, amazing, brilliant women, let me know, let’s talk his links in the show notes and go to Karen yankovich.com/call. Our entire process is to help you fill your life and your business with beautiful high quality people on your calendar. So that starts with a conversation. And just gotta get on our calendar to get that started at Karen yankovich.com/call. So I would love to chat with you about that.

The next thing that you can do to kind of deepen your strategy to fill your life with high quality connections, high quality clients is start to utilize some of the PR strategies I talked about on the show, you know, connecting with journalists engaging with the media, leveraging your social proof, right highlighting, you know, you want to you want to have a consistent strategy for being featured in the news interviewed on podcasts, things that will let your high quality people know who you are. Because sometimes you might have a high quality person and you feel like you’re a high quality person but there’s just a disconnect, right? You’re just not just not a Connect and understanding each other. The PR piece of this helps eliminate that because they’ll get that and they’ll be like Karen Yankovich Bush She sounds like she knows her stuff. But she talks 100 miles an hour I would never do that.

Do that right? Like, maybe that’s okay, that’s okay. That’s who I am, right? I am like high energy from New Jersey. So if that’s not what you’re looking for this PR strategy, these PR strategies that I employ that get me, you know, my podcast alone showing up with this show, but also being interviewed on other people’s shows and being introduced to other people through the PR strategies, I have help the high quality clients out there, decide if they even feel that there’s a connection with me, before we even have a conversation, right. And this is how you build more ease into your business. And by the way, these PR strategies is how you build that magnetic strategy, that magnetic marketing into your business when you are, you know, when you’re interviewed in newspapers and magazines, and a podcast, and you’ve quoted in places and other people’s are quoting you, this is how your your marketing on with these LinkedIn and PR strategies becomes magnetic. And all of these things lead to those higher quality clients. So you want to integrate these strategies together, right? You want to make sure that as you are, you know, looking at potentially podcasts, or newspapers or magazines that you want to be interviewed and quoted on. So I connected with those writers, right, use LinkedIn to start connecting with those writers who did the work to position yourself as a thought leader in your own profile, start positioning yourself with, you know, start connecting with these journalists, and start to share, like and comment on their articles. The beautiful part about connecting with journalists is that they’re prolific, right? Like we journalist that like my podcast comes out every week, there’s always something to talk to me about if you want to build a relationship with me. And that is exactly the same for other people that have podcasts or news or write articles for newspapers or magazines, right? So do that look for those articles. And don’t just share the article connect with the journalist tagged a journalist engage those journalists in your conversations on LinkedIn? Right, this is how you integrate these LinkedIn and PR strategies, you might be familiar with help reporter which is a we’ll put a link to it in the show notes, which is a platform that journalists are looking for sources for their stories. And you know, you have to be really careful because their Terms of Services can you know, respond to this source only. But if you see a source that you know, is consistently coming up in help report or requests that write articles about what you do, it’s I think it’s perfectly acceptable for you to go on over to LinkedIn, and connect with them and say, you know, I responded to a few of your requests on harrow not sure if I’m a good fit or not, but I wanted to connect with you here. Because I love the topics you talk about. And maybe I can help you find other sources for your stories, right? Like, don’t you’re not even just pitching yourself, you’re building that relationship, right. So there’s, there’s 100, other tips and tricks to use LinkedIn and PR together. But this is just a couple of them to start to build those relationships with those journalists. Okay, so let’s recap this a little bit. Here, you are looking to keep all of your focus on high quality clients, you want to just spend a minute, just thinking about what a high quality client looks like, and leaning into the courage to be picky about the clients you work with. And then start to position yourself with your profile, so that these beautiful high quality clients know that you are exactly the right person for them. You want to start to build authentic relationships with them on LinkedIn. So that now you’re not just pitching them, you’re not saying hey, here’s who I am, give me your credit card, you’re building actual relationships with these high quality clients, you’re starting to, you’re starting to infuse some PR strategies, right? So that you’re starting to get seen in newspapers and magazines, and you’re starting to get seen as an expert, so that these high quality clients can start to know that you’re worthy of their time. And you’re they’re going to integrate these LinkedIn and PR strategies together, so that you can really put a little fuel under this fire and have it happen really quickly. Right? I want you to just stop and think for a minute about how unbelievably amazing it would be. If you just had if your business was just full of people that you could not wait to get on the phone with. Like, just I can’t sit here in silence because this is a podcast, but I kinda want you to like pause for a second and just spend a minute thinking about this. Right? I know that there’s been a time in your life that one of your clients has been on your calendar and you’ve gone like, oh, I can’t wait to talk to this person. Right? I don’t want that anymore for you. i That doesn’t have to be that way. Right? So I want you to think a little bit about your current client acquisition strategies. And think about how it could shift so that you can maximize the benefits of only having quality over quantity. Right? Think about how beautiful and amazing that would be. And that you know, the best part about this is, at this moment in time this podcast is being released live in the fall of 2023. Marketing is the marketing that works best is more intimate. We’re kind of overall the noise of social media. It works but you know algorithms change as well.

If and as we, you know, change our clothes and, and we don’t know how to work through them and you know, but this building relationship stuff, it’s timeless, it’s timeless marketing, and it can build your business. And this is the people that are successful in business right now, this is what they’re doing, this is what they’re doing. And you can be doing this as well. And these are the kinds of things that we can help you with, in our shoes linked up accelerator programs, we, our goal is to have every one of the women that join our program, be on a path to being a wealthy woman of influence, every single one of them, we are looking for your path, your first quarter million dollars. And if you’ve already done that, then your first million dollars, right, like that’s what we’re looking for, for you. And it is there for I’m telling you, if you can’t see it now book a call on my calendar, because I can help you see that path. Okay, so if you want to hang out with me, and with some of these incredible women, all you got to do is grab a spot on our calendar, right, Karen yankovich.com/call. On these calls, we’ll spend a couple of minutes just talking about what you’re doing in your business and our you know, you know, we’ll let you know if we see this path for you for the quarter million dollars a year. And if we if we tell you that it’s not your time yet, we’ll let you know that and a couple strategies you can, if you know that you can take to kind of get things settled so that we can talk again in a few months, and maybe see maybe if now it’s your time, right. So we’re very, you know, my goal is for this to be available for you. And I know it’s available for everyone. But you know, if it’s the right time for you, we will tell you what it looks like to get some support around this. So hopefully you’ve got some value out of this podcast, hopefully you’re starting to think about or spend some time today, maybe just take some time today to just be in that space of all of my clients are high quality, amazing clients. And if that’s something that you are, if this podcast has inspired you, you know that we love for you to share that. So be sure that you’re following this podcast on Apple podcasts or wherever you listen, we love your reviews, leave us a review, so we know exactly what episodes you’re loving. And then of course, I’d love for you to share this episode on your social media. Right, just take a quick screenshot of this tag me I’m at Karen Yankovich, use the hashtag good girls get rich so we can so that we don’t miss it because I want to share your posts with my audience. Because I believe that my best high quality clients come from people that resonate with the messages right that I talk about. And my clients don’t start, the minute they give me their credit card are the client that P the women that we get to work with, it starts when they start to be they start to engage with us when they start to, you know, kind of dive in and to see, you know, start to employ some of these strategies that I teach here on the podcast, even before they’ve taken a step towards joining our program. And that starts with me wanting to share your content with my audience, right? If I can see it, if you’re if I’m tagged. And if I see the hashtag, we’ll share it with our audience, because this is how we all get more visibility. And this is how I build a business full of high quality people because I want to get to know you as much as you want to get to know me. So that’s how we do that help me help you and we can lift each other up. Right. That’s just the beautiful space that I like to live in. We’ve got show notes for this episode at Karen yankovich.com/ 256. All the things I talked about here on the show today are in those show notes. There’s also a link for SpeakPipe where you can leave an audio message I love your audio messages, I respond to every single one of those personally, we get to have a little chat, which is what I love to do. So just go on over to Karen yankovich.com/ 256. You’ll see the blog, you can leave me an audio message. So this is a little bit less of me talking at you. And a little bit more of us getting to talk to each other. Right. Check that out. All right, I will see you back here with another episode of The Good girls get rich podcast. Spend some time this week just being in that space of imagining your life with amazing, beautiful clients. I’ll see you next week.