266 – Unwrap the Best Gift: Investing in Your Brand for a Prosperous 2024

Karen Yankovich 0:00
Hello, and welcome to episode 266 of the good girls get rich Podcast. I’m Karen Yankovich. And I am excited to be wishing you all a happy holiday season this episode is going live on Christmas Day 2023. So if you’re celebrating Christmas, Merry Christmas, whenever you’re celebrating happy everything, and I hope that you’re taking some time, the end of 2023 to just reflect a little bit on all of the amazing things that happened for you in 2023. You know, I mean, I think we spent a lot of time thinking about what didn’t work, but I want you to really just spend some time this week reflecting on what did work. And what we’re going to be talking about today. Is Christmas presents, right? I mean, isn’t that what you’re supposed to be talking about on Christmas, at least in my crazy, gigantic Italian family. And so we talk a lot about that and food. But today, we’re not talking about food, we’re talking about presence. And what I want you to do today is, is consider giving yourself a gift, because the absolute best gift you can ever give yourself is an investment in you. Right? That is something that will always pay off, it is never a bad idea to invest in yourself. So I want to dive into that today and talk a little bit about my journey with all of that. Right and and hopefully you can relate to some of it. You know, I remember when I first started this version of my business, the there was a conference that I don’t think the conference is there anymore called the World Domination Summit. And I was watching some of my business friends that were going to this conference. And I was like, how do you guys go doing this? Right? Like, you know, my business was doing okay, but airfare hotel conference attendance, like who spent in five grand or whatever that came to, you know what to do that like, like, I didn’t get it. I totally didn’t get that that was not a an extravagance, that that was an investment. And I hope some of you are thinking that as you’re listening to this, you’re in good company, you’re not alone, right? You’re not alone. But, but investing in yourself is the absolute ultimate gift. Because, you know, when you know, and ladies, I’m speaking specifically to you here. I don’t know why this is the case. But it has happened to be in my experience, what I see, we are so quick to help our kids or our loved ones with what they want, right? Your kid wants insanely inexpensive lacrosse lessons, right, or whatever that is, you know, we find a way to make that happen, we find a way to make that happen. I mean, odds are they’re not going to be professional lacrosse player, right? But you want to inject you want to invest in their success, you want to be supportive, right? So we spend an insane amount of money on those kinds of things, and then hesitate when it comes to investing in ourselves. Right? So, you know, I want to try to shift that narrative as you step into the new year here, okay, because it is absolutely transformative, when you start to think about, like, what the difference self investment will make in your life. And in your business. And you know, there are tons of studies and statistics, and I, I researched them and I was gonna stop recording them. But I was like, yeah, no, they’re boring me. They’re gonna bore you. Right? You could do that. You can do some research and see, but But I probably you probably don’t need to. Right, you probably know that. Success comes from people that work hard. Right? Success comes from people that work hard. And when I say work hard, I don’t mean, like you might be working hard and not investing in yourself. Right. But, I mean, what I mean by that is, you know, and also I don’t want to be my record. I don’t also don’t mean hustle, the hustle. I mean, maybe I shouldn’t be saying work hard. Maybe I should say working smarter, right? Learning how to do things, getting good at what you do. And also getting good at understanding what it may be, it makes more sense for you to invest in support, because even investing in support is investing in you, right? Like if you’re spending hours a day editing your videos, and you hate it, right? pay somebody to edit your videos, you can spend hours a day generating new sales, right? That’s an investment in yourself. Right? But we’re specifically really going to be talking about getting some coaching or mentoring support. You know, I come from corporate right so when I was in corporate I didn’t ever think that I thought coaching like there’s like life coaching like like Oprah, like you guys remember, like the Gilmore Girls and you guys remember when Paris got a life coach and, and Laurel, I was like, I love life coach like Oprah, like that’s kind of how I thought it right. I didn’t understand that. That coaching wasn’t about, you know, like, fat, you know, like, just, like poofy kind of things in my life. It was important stuff. It’s important stuff. You know, nobody that’s a highly successful athlete would be able to be where they are without a coach. Right? But somehow we think we can do it. We think we don’t need to have a coach. So once I shifted my attitude around the importance of coaching actually was I hired a coach. It really wasn’t until I hired a coach is that let me check this thing out, right? But you know, even as I talk to people now, like even people in my personal life, friends and relatives might be struggling with things and, and getting therapy, and I’m a big fan of getting therapy. I also think sometimes we need coaching, right? Because therapy helps us understand the whys behind we’re doing things and, you know, I’m I’m no expert at the difference in therapy and coaching. But sometimes we need to relearn, we need to learn new ways of doing things, right. And that’s more coaching in my world, then, or my mind, then therapy, right? So so as if you want to really have 2024 be different than the things you were doing in 2023, then, then maybe it’s time to think about what investing in yourself looks like. And you know, the first thing I always want you to invest in, and that’s your personal brand, right? How you’re showing up in the world. We live in a world where everything you know, virtual is important, right? Your digital presence is important how you show up, what happens when people throw your name in a search bar, it’s important to do that. And the firt, one of the first things you can be investing in is, are you showing up the way you want to be seen? Are people seeing you in the way that you want to be seen? Right, I think going back to LinkedIn is important with that, you know, LinkedIn, especially as we move into 2024, I want you to really understand LinkedIn is the tool that I think is brilliant to help us with these things. But it’s not the duo. And it’s the tool, right? What’s important is the brand. LinkedIn happens to be one of the first things that will come up when people search for so let’s take control of our LinkedIn profile. Right? We can, so we should, right? So take me a little time this year to invest in creating a LinkedIn profile. And, and again, you hear me talk a lot about PR as well. The PR piece is also part of your personal brand, because when people search for your name in a Google search, what shows up is part of your personal brand. And if you’re showing up that you’re quoted in newspapers and magazines, and interviewed on podcasts, and on TV, whatever, right, that helps with your brand, right? So, so think about how as you move into 2024, you can invest in that. Okay, you can invest in that. And, you know, one of the first things that I want you to remember is that you shouldn’t you don’t have to do this yourself. And in fact, you shouldn’t do this yourself. Like, listen, I have DIY versions of the work that I do. And if you don’t know what that looks like, DM me on LinkedIn, you know, and I can share that with you. And the reason you probably don’t maybe don’t even know that I have that. And but one of them, you go to LinkedIn profile training.com. Right. And that will get you the DIY version of our LinkedIn profile training. The reason is, it’s so hard to do this ourselves. So yeah, you can invest, you know, a very little amount of money and get a DIY version of my LinkedIn profile training and try to do it yourself. And is that investing in yourself? It is, right? Is it the same as investing in your kid in that high end lacrosse camp? That’s not always Definitely not? Because what you’re getting your, you know, like, you’re what you’re probably doing is paying for coaches for your kids. Right? So getting some guidance on this, right, like professional guidance, guidance from people that have been there before that have done it before. If you have if 2023. Karen told, let’s go with 22,003. Karen, like 20 years ago, 20 years ago, Karen, that I would be investing the kind of money that I invest today in coaching, and training and personal development for myself, personally, professionally, and personally. I’d be kicking my own butt. I feel like are you crazy? What are you doing? Well, there’s a lot of money, right? Where’s every time times 10? Every investment I make in myself comes back to me 10 times over. Right? So yeah, could I invest in in you know, a $50? or something, or 100 or something? And have it be a 500? Or $1,000? Or something? Yeah. What if I invested in a $10,000 or something or $100,000 something. And now that $100,000 Something is bringing me in a million dollars, right? I always thought those numbers around lightly. That is the difference between investing in DIY type stuff, and investing in somebody that can support you with this that can help you with this. Somebody that’s been there that’s done that and has credible, you know, success stories with the people that they’ve helped with this. Right. I know. I can hear across the ethers. I can hear across the ethers. All the the imposter syndrome that’s eating up. I cannot I cannot spend $100,000 Not myself in 2024. You know, okay, I hear that. I hear that. But understand that it’s normal to have impostor syndrome. Whether you’re investing $1 Or a million dollars, there’s impostor syndrome around is this worth it? Am I worth it? Right?

And this is another reason why a support system is important because these people can help you understand that you have to think bigger and you have to show up bigger and you are worthy of, you know, hanging out with the most credible people in your industry. Right? And, and having people invest in you, in that 5k 10k 100k investment level, it absolutely can happen. And it should be happening for you, if you’re listening to this podcast, you are likely somebody who is, is, is maybe thinking about opening a business thinking about being a coach or consultant, or maybe your real estate agent, or maybe you’re a maybe you’re a coach or consultant, right? Some kind of entrepreneur, you have some kind of entrepreneurial spirit, right? Anybody that has an entrepreneurial spirit that also has the desire to create actual wealth has the ability to do it. In this world we live in right now, we have more control of our destiny, as entrepreneurs than we did when we had paychecks. Right, because we don’t have that same control. In fact, many of them when I work with almost almost more than way more than half are women leaving corporate leaving their paychecks and stepping into a new role as an entrepreneur because they they can craft their life. They’re right. They can craft their life. They’re so how could you know how to do this? If you are leaving corporate and stepping into this new role? How could you possibly know how to do this yourself? Sure, could you watch 6000 YouTube videos, you could? Can you listen to hours and hours of podcasts you could write, but getting personal guidance helps you get fresh perspectives valuable insights specific to you, right specific to you. You know, in our she’s 12 week, like our signature 12 week, she’s linked up accelerator program, everybody gets a custom solution, we don’t have a cookie cutter answer, you know, if you go with my, my LinkedIn profile training, it’s cookie cutter, you get the same training everybody else gets. But when you invest at the higher levels in yourself, you get more specific support. In fact, as we move into 2024, we are actually building in more done for you resources in this program, we’re going to just kind of immerse you in a personalized experience that you can take with you on the other side of it, because I want to do everything I can to help you have that success. Okay, so building a support network, and understanding that the so and when we do that, by the way, it’s not just the training and the strategy and the mindset work that we give you. It’s a community that you get, it’s all these other women that I work with, that get to meet each other, that get to that get to help each other think bigger. And you know, I’m sure and I’m sure you’ve heard me say this before, if you’ve listened to the show, but I’m sure you have people in your life that support you and love you and want the best for you. But if they’re not entrepreneurs, they don’t get it, they don’t get it, you need to surround yourself with mentors and peers, even online communities, right. And every year we get older, this gets more important, right, because frankly, as far as the way that I see it in the way that it seems to be for many of the women I work with, I just don’t have time for the nonsense anymore. Like I don’t want the nonsense, I just want to go straight to the opportunities, straight to the opportunities. And that’s what I see from many of the people that I work with. And what happens when you do that when you’re starting to surround yourself only with the people like really being picky with who you surround yourself with. Was it was it inevitable. I’m not saying cut people out of your life, but let’s not bring in new people that are gonna drag you down, right? Let’s bring in all new people that are going to lift you up. Okay, but this takes an investment. And and again, how could you possibly think you could do this? And even as smart as you are? Right? How would you how you’ve never done this before? If reading books was gonna get you there, you think I’d need all the billions of books that are behind me here, right? Like, I have so many books. And that’s not my Kindle. And my you know, and my Audible account, right? Like, I love to learn, and I’m always looking for the next level, and things are always looking to learn, and are those investments in myself, they absolutely are. But they’re not going to get me to the, the, you know, the million dollar business, the multiple million dollar business that I want to be that I’m that I’m building, right? So the only way I’m gonna get there is by investing in support, you’ve got to do something different. And you’ve got to invest in yourself. And these are investments in yourself. Right? Does that make sense? So how do you do this? How do you build your support system? You know, first, you have to take a step backwards, right? And really get clear on what is it that you want to be doing? Right? I absolutely love having conversations. And probably the most favorite thing that I do is having conversations with people around what their higher ticket offers are, right? So if you’ve got some ideas about what kind of business you’re going to be running in 2024, I want you to think about flipping the funnel, right? If you so you know, I’ve said this 1000 times if you sell pens, you can keep selling pens, but how do we find you a distributor that wants to buy 100,000 of your pens, right? What’s the $10,000 sale the $100,000 sale, right? Like that’s what I want you to be thinking about so you need to spend some time thinking about that. And we’re actually going to be doing a workshop, I believe it’s scheduled for January 9. You know what, I’ll put a link in the show notes to register for it. Okay, which, so there’ll be a link in the show notes to register, we’re going to be a workshop doing a workshop on January 9 2024. And how to build your high ticket offer? Because you need to have a target, right? If you’re going to get support. I mean, yes, could you get support? Like is this workshop support on helping you identify your high ticket offer? It is right, that’s what we’re doing, right. But then beyond that, once you’ve identified what that high ticket offers, once you have some self awareness around how you can create these bigger ticket opportunities, so that you’re showing up in 2020, for breaking the, the cycle of I need to build a six figure business and understand because understanding that number one, that’s not the same as a six figure paycheck, and you want a six figure paycheck, which means you need to be building a quarter million dollar business. And that’s available for everybody listening to this show right now. If you are investing in yourself to get help to get there. Okay, so I’ll put a link in the show notes for the, for the workshop that we’re doing in January, so that you can get started with what exactly is that higher ticket thing you can do. So that you can be showing up in a in a in a bigger way. But and you need to really have understand that but from there, now you have just research, you got to seek out your mentors, mentors, right? Who are the people who are, you know, the podcast hosts that you listen to, if you listen to these people every week, if you listen to me every week, I would love to get on the phone with you, right? There’s a link below in the shownotes here, or go to Karen yankovich.com/call, I would love to have a conversation with you. Listen, I expect you to be picky. When you have a when you start working with people. I am picky about who I work with. So if I don’t think I can help you, I’m going to tell you that and I’ll tell you how, you know what I think you can do to get started, it’s a conversation of is this a fit? Not? Can Karen sell you something right? Is this a fit. So you have to start talking to people seek out mentors, talk to the people that can help you as you step into 2024. Okay, and then I think that looking for mentors that offer some level of peer support is so valuable. I remember back in 2012, when I took Marie Forleo xbi school initially, the community at that time was the most valuable part of that program. Okay, I’m gonna still use tactics from Marie Forleo as B school, so I’m not knocking the program at all, but the community was what was it most valuable for me at that time that had changed over the years? You know, so, so those of us that got in early, we’re lucky to have built these amazing. I mean, some of the people that I met my first day of visco 2024, I’m still close friends with right, and they’re still huge support for me to my business. So look for something that’s got not just support, when you’re investing in yourself, right? Look for something that’s gonna give you peer support as well. You know, I’m going to be doing an episode coming up on joint ventures, and how you can pick and all that comes down to leveraging your network, right, which is why I talk about that. So you want to be doing you want to be you know, you want to be thinking about these things. But remember, as you’re doing this as you’re building your network, all the way back to that first if I gave you did you invest in your brand? First? Are you showing up looking like worthy of somebody that that somebody wants to get to know in the first place? Right? The investment starts with the first conversation, not the money, not the credit card handing over, right? So you know, start to do some research around who might be a good fit to support you, as you step into 2024 in a big way. Who What is that gift you’re going to give yourself in 2024? Who are you going to invest in to help you get where you want to go. And the other thing I would add, I would suggest that you make sure is included in this is accountability. You know, I don’t invest in things and think I’m not going to do the work, right? Every time I invest in something, I think I am going to do the work. But let me get let me just say something if you could see the pile of papers right here on my desk that I haven’t gotten to yet, like I get I get distracted. I mean, I try I’m working on that, you know, and I’ve got systems and stuff. So there are times that I invest in things and go crap, I’m like three weeks fired or whatever. Like I It happens to all of us, especially smart, successful busy women. So make sure that when you’re doing that don’t be afraid of accountability, it doesn’t mean you need a babysitter, it means you want to get the most out of this investment in yourself. Okay? You want to get the most out of this investment in yourself and understand that as you start to shift your mindset towards investing in yourself and stepping into that next chapter with that investment know that that you are shifting your identity a little bit here and that’s okay, that’s okay. That’s that’s a pretty cool thing right? Isn’t

it? I want to take a minute here because you know I love talking about my she’s linked up accelerator people are choosing the accelerator program is continuing to evolve. And in fact, as I mentioned earlier in the show, as we move into 2024 One of the things we’re asking we’ve been asking for more is can you just what can you do for me Karen, I’d like to visit to do this my So I get that I get that I do not, at this moment in my career, want to run an agency. So I don’t really want to do it for you. But we have built out a brilliant, a brilliant strategy to incorporate more done for you into our she’s linked up accelerator program. So if you’re, if you’re alumni listening to this, or you’re currently the program, don’t worry, we got you covered, there’s going to be options for you to take advantage of this as well as well. But anybody new coming in is going to have the option to, to have a lot more done for them. And we’ve been able to offer in the past. And you know, I talked about community, our community is such an important part of our program. In fact, like, my community is an important part of the program, I routinely connect my students with my network. In fact, just this week, there was one of my students who was looking to do something. And she’s like, I just don’t know how to do this, like, I want to do this. But I need to find somebody that can do this. And remember those people. I said, I met the first day of the school. Well, I texted one of my friends from the first day of the school and I said, Hey, I have a student that’s looking to do this. I know you did this, are you willing to give her 15 minutes to just guide her in the right Dilek direction? She was like, Absolutely. Here’s my night here. Here’s my email address, right. So so. So it’s not just the connections between each other like my, you know, 20 years. For than 20 years now, of business connections are, I’m using them for your disposal as well. So, and we recently, as much as we were incorporating the done for you, you’ve got this beautiful network of people. And we incorporated accountability into this this year, because I took a course that had accountability calls. And I was like, This is amazing. I love this, I want this for my people. So I’m telling you this because we are always shifting this course, to be able to best support you the very first thing we do for people that enroll in our cheese accelerator program is put them on my calendar. So I can have a big, beautiful brainstorm, call with you with what is your high ticket offer. And remember, it is not just about overcharging, it’s about being able to over deliver, right. I’m not saying charge $100,000 for your pen for your dollar $1 pen, I’m saying what’s the big offer, what’s the what’s the high ticket offer of the fact that you have a pen, so it is my favorite thing to do in my business. So that’s the first thing that happens. And that continues to happen. And then we reverse engineer, remember I said each student gets their customized version of this. Well, that’s even becoming more apparent now that we’re doing done for you. It’s more done for you in the program. So if you want to know what it looks like to be a part of this incredible community, as we move into 2024, grab a spot on my calendar, Karen yankovich.com/call get you to the calendar, I’d love to see your name on the calendar. And you know, you can chat with me or someone on my team. And we’ll eventually we’ll just have a conversation and see if it’s a fit. You know, if it’s not a fit, we don’t say we don’t just blow you off, right? We’ll give you some tips, we’ll give you some more like, Okay, here’s what I think we should you should do. You need to do this, this or this, and then come back to us in three months. And let’s have another talk, right? If you really want to do this, we are here to help you do it. Right. But again, I am looking for people that I know we can support. So again, I don’t want that to scare, you know that I am here to support you at any level. In fact, many of the people that come into our program are coming into our program. Like Like I said, they just left corporate or they’re still in corporate. And they’re built because they’ve never had a customer yet, right. But they’ve got expertise. They’re smart, they’re successful, they’re resourceful. Okay, that’s what we look for. So if that’s you, I’d love to see your name on our calendar. All right. So there’s some challenges, of course, right as you do this, sometimes, let’s just like let’s just put the elephant out of the room. Sometimes the challenge is the investment. But like I said, we find the money for our kid that’s never going to be a professional lacrosse players. billion dollar lacrosse coach, okay, find the money. Okay? I am we work so hard to have money never been in the way of people that really want to be a part of our program. We offer payment plans, we’ve got a financing opportunity this year for people. So know that it takes some courage sometimes to do that. Thinking about a call I had with somebody one time who, oh my gosh, I love this person so much i And again, if I know that I can help you, I know that I can help you, right? I knew that I can help you. And part of me knowing that I can help you is me seeing in you that you’ve got what it takes to get there. Right? Like if you get on a call and complaint continue to make excuses today about why you’re not there yet. I don’t want any part of that. Right. But if you own it, and you’re ready to jump in and you’re resourceful and ready to do the work. So this one was like that she was so ready to do this. And she I think she even she got approved for the financing. And then she couldn’t pull the trigger because she didn’t have the confidence in herself. Her family wasn’t I don’t think her family was really backing her. And she’s like, I’m just gonna go I’m just gonna get a job. I’m just gonna get a job. I’m gonna go work at Macy’s for a little while and then or whatever, and then come back to you and I know that that is I get it, believe me, I get it, I get that it takes courage to make an investment in yourself. And I am not looking for you to go into debt to do any program. Okay. But again, let’s go back to your kids, how many? How many of you have taken out loans for your kids college? Right? And they’re like door dashing now until they figure out what they want to do with their life. Right? So investment tickets, so So not all, not all loans, not all debt is bad debt. Sometimes investing in yourself is the way you grow your business. We have so many people learn about that during the pandemic, when there was all these funding opportunities, right? Not all debt is bad debt, believe me when I tell you that took me a long time to learn, right? So if you have to, and it breaks my heart still that this woman is now waiting tables or something, right. And she has a business, she has a business, but she’s you know, she’s now putting less time towards your business, because she’s waiting tables or whatever she’s doing. So, you know, it’s, it’s the elephant in the room, and I get that it’s a thing. And, you know, the other thing too, is it’s so interesting to me as, as a business owner, when I speak to people that are interested in investing in our, in our in the work that we do. And, you know, they’re like, Alright, we’re gonna go talk to my husband, and I’m like, alright, well, your husband wasn’t on this call, how I get it, I get it. But your husband wasn’t on this call, there’s no way you’re going to be able to explain to your spouse or your wife, or whoever it is, right? There’s no way gonna be able to explain to them, what you the conversation that you and I had, or you in might somebody on my team had, there’s no way you’re gonna be able to do that. Now we are willing to bring them on the call, we’re willing to talk to them as well. And it’s not about overcoming objections or anything like that. It’s Is this a fit? And if we think it’s a fit, and we both want to do this, how do we make this happen? Right, so so if you’re going to step into this next level, these are some things that that come up a lot. That’s why I’m mentioning them to you. They’re Gremlins, we let these Gremlins get in our own head. Right. I get them I get the let the Gremlins get my own head. Sometimes I get it. And listen, I struggle a little bit. And some of you have heard me say this before. If you’re listening to this, and you’re one of my mentors, you’re laughing right now, I struggle a little bit with the difference between intuition and impulse. Right? Is it the right choice? What am I what do I feel is it’s the right choice? Yes, it’s the right choice. I want to do it, or is it an impulse, right? So I get I get wanting to take a little bit of time. But if you’re having a conversation, and you feel it’s the right fit, and you’ve got the funding, let’s just do it, make the jump, invest in yourself, don’t let time. Don’t let time pass let the Gremlins get in your head. Okay, when that because here’s what’s going to happen, you’re going to end up spending more money, I happened to me, I did that with a program that I took a couple years I probably six figures invest into that program. And it was one of the best programs I’ve ever taken. And I didn’t pull the trigger on the first call. So I lost the opportunity to get the fast decision discount, and I paid more money for it. Right? I pay more money for that I get that money back to times 1000. Right. But you know, what’s the money out the window? Right? It’s money out the window. There’s a reason people offer fast decision discounts. And it’s because we let the Gremlins get in our way. Right. So let’s open the door with the Gremlins out the door. Okay, you know, some other challenges you might have is imposter syndrome. Right? Do you really have the support system? Do you have the time for this? This is another thing I hear a lot, you know, do I have the time I really want to invest in myself, I know I need to do this, but boy is my To Do Lists long. You know, again, that’s why we built an accountability. And this is by the way, this isn’t an entire episode on why you should join our program, although you should join our program. But this is any program, anything you’re looking to do, I want you to understand that today, Christmas Day, give yourself the gift of an investment in yourself. Okay. And, you know, if you if one of your one of your issues is I have too many things on my to do list, pay somebody just I’ll give you an example. As I’m recording this this morning, it’s I’m recording this, it is a Sunday morning. And I really, really needed to go food shopping today. And I don’t I tend to waver like, you know, sometimes I’ll I’ll Instacart sometimes I won’t. I’m like because I’m just like, you know, I could spend that extra 100 bucks, it cost me to Instacart because it does cost a lot more another conversation a lot of other ways. But I was like, You know what, I need to do that I need to get this food delivered so that I can sit down and record the podcast and do the things I need to do today. Right? So So sometimes you need to, you need to just kind of like invest in what it takes to get there. Like save. So that saved me the time, right? Like I could have said like I could have said, well, no, I’ve got all these things to do. I can’t get the podcasts out this week because I had to go food shopping, right? No. I said, Alright,

let me pay somebody to do my food shopping so that I get the podcast out. Right? So find ways to clear up your calendar to do this. And we again, because the women we work with are smart, successful women, we get that and we don’t have an insane amount of hours each week that we need from you. It’s a very limited amount of hours as a matter of fact, and again, that’s why we built the accountability coach Is it right? You know, we’ve built mindset work in because even after the investment, we have people, we have women that are like, Oh my gosh, I know if I can do this, right? Like, how do I say like, especially when we write their LinkedIn profiles for them? They’re like, do I do I really? Can I really say this about myself? Right? Yes, you can. It is time for you to understand your brilliance, and to step into your brilliance and invest in your brilliance so that the rest of the world is getting your brilliance. And not you’re not checking them out at the food store. Believe me, I am not knocking out people that check in thank God for people checking out the foods, because they helped me this morning, right. But if you have a mission in this world, that changes lives, right? Then you, you got to find the time, you’ve got to do what you got to do to invest the time. Next, we’re gonna meet Tina Wiles, and Tina walls is one of our students in our program. Oh, my gosh, she’s amazing. And I’m not going to give you away too much. But one of the things that Tina does is she helps adults with test anxiety. And I think about the work that Tina has is doing and Tina is killing it. I think about the work that Tina is doing. And the ripple effect that has how many people have gone on to a less than satisfying career because they couldn’t pass the real estate exam, because of test anxiety. How many people have not passed? You know, she works with mortuary schools? How many people have not done that, and are now working or underemployed because of that? How many lives has Tina changed? Because of her work with test anxiety? In adults? Right? That’s what I see, when I see the work that I do, I see the ripple effect. And I want you to see the ripple effect of what happens when you like, I know when I bring people like Tina, into our program, and I can help Tina reach more people with her things that many, many, many 1000s of lives are being changed. And then there’s ripple effect beyond that, right? So you need to start seeing that about the work that you’re doing. Right. And when you don’t invest in yourself, and you don’t reach these levels that are there for you. This is these are these ripples don’t happen for you. Right, those lines are not being changed. And, you know, this is where this is, this is where I can just go on forever. So I don’t want to I don’t want to ramble here about that. But hopefully you get what I’m saying there. You know, there’s so many things we can talk about on this right? What are you committed to? Are you committed to diversity and inclusion, then then make sure that you incorporate that into the work that you’re doing? Make sure that you look for somebody that supports diversity and inclusion, right, make sure that your values are being are being supported. Because I do think that that’s important. By the way, I do think that that’s important that, that when you’re investing in yourself, you feel really good about your investment. There have definitely been times I invested in people, and I don’t listen, I don’t expect everybody to have 100% my beliefs. One I don’t absolutely do not believe that needs to happen. But there are times like there was somebody I can think of that wanted to take my program, and she sent me an email and she said, here’s what I want to do. Are you prepared to support this? And I was not. I said, No, I’m not. I’m not. I’m not prepared to support that. Right? So. So it’s it’s important, I love that she checked, right? She checked with me before she invested. And it wasn’t the right investment for her. Because I really wasn’t on the same page with her with what she wanted to build. Right now, if she had joined, and didn’t tell me that beforehand, I would have helped her, right. But she asked me and I was honest. And I love that she asked me because if there’s a disconnect, I’m always a little bit like, oh boy, you know, like, how am I going to do this and stay in integrity, but they’ve invested in me. So of course, I want to be honorable to that. And you know, at the same time, I’m sure there’s a little bit of that on the other side as well. So check in as you’re making these investments and make sure that you’re feeling really comfortable with this, okay, and know that, you know, people like me, are here for you to help you make these decisions. Okay, I want you to kind of reflect on your own journey up to this point, you’ve got another like, week or two of 2023 you have a week or two of that, you know, understand that, like just reflect what is that you want to bring with you from 2023 into 2420 24 and below the ever loving eff up. Okay, and and where can you invest in yourself, what kind of a Christmas gift or a holiday gift can you give yourself that can help you do that, so that we can make 2020 for once and for all the year that we’ve been waiting for. Okay, the year that we’ve ever I’m told and I’m, I’m a I’m a I’m a follower of these kinds of things. I’m definitely not an expert, these kinds of things. But I’m so I’m told the stars are aligned for this. The stars are aligned for 2024 to be a beautiful year for us entrepreneurs. So I hope that you understand the importance of what that investment in yourself can be and know that I’m here to support you with that. So a couple of things that ways that I can help you number one, grab a spot on the calendar, Karen yankovich.com/call. It’s just the best way to have that conversation and see if it’s a fit to work together. Check about the upcoming workshop I have coming up on January 9 2024. It is a paid workshop. But it’s very, very, very inexpensive. It’s just you know, we’re always testing new ways to reach new audiences. So we’re testing this. Because here’s the thing, too. If I give you a free workshop, I feel like I let me change the way I’m saying that, because it’s a paid workshop, I’m going to deliver over deliver, and I like to over deliver on my free workshops, but you’re paying me, you’re gonna get a crap ton of value from that. And what we’re going to be focusing on on that is building your high ticket offer, so that you’re going into 2020 for not selling, if you want to make $500,000 you want to sell $500,001 pens, right? Probably that has a overhead of 90 cents, right? So you’re not making any money, I want you to understand what your high ticket offers, because I want you to be making enough money from day one that you can pay people to help you so that you can do the kinds of things you are meant to be doing on this planet. Okay, so a little bit of a have a sermon here on Christmas Day, I think for you guys. You know, my goal is I just wanted to be more wealthy women of influence in the world. I know that it’s there for you. It is my heart explodes when I get to watch the my clients do this work and show up in a bigger way and start having these new experiences and bringing in the kind of income they’ve been dreaming about. Right. So if you love what you heard today, please You know, I’d love to hear from you. There’s a link in the show notes to speak pipe or go to Karen Yankovich TOCOM slash SpeakPipe. And leave a voice message. Let me know what you thought about this. Tell me what you think. I respond to every one of those messages. Personally, I would love to have a little mini conversation with you is how I can make this a little bit less me talking at you. Instead of us talking with each other. Right? Take a quick screen share of this, share it on social media. Make sure you’re following this podcast on Apple podcasts. We have so many amazing things coming for you. This is the last episode of 2023. So use the hashtag good girls get rich tag me I’m at Karen Yankovich. I would love to share that with my audience then. And that’s how I can start to support you. Right, these little tiny ripples of you sharing my podcasts with your audience and me getting maybe a couple of new listeners and me sharing your share with my audience. And me bringing a couple of people to your attention is how we start that ripple and that is what I want. So just go to Karen yankovich.com/ 266. You’ll see all the details for this show. If you’re listening it on Christmas Day, I hope you’re having an amazing day. Whatever it is you’re celebrating. Know that I’m celebrating with you and I am celebrating you I’m celebrating you for thinking about what it might look like to actually make an investment in yourself to give yourself the best gift of the holiday season. Okay, happy holidays to everybody. Happy New Year and I will see you back here next year.