270 – How to Use Your Comfort Zone to Catapult Your Wealth

Karen Yankovich 0:10
Hello, and welcome to episode 270 of the good girls get rich podcast. I’m your host, Karen Yankovich. And I’m excited about this topic today. Because this is a topic that helps us lean into what we do well, that is the heart of everything we talk about on the good girls get rich podcast, right? Good girls get rich, meaning when you do what you’re good at, that’s where the abundance comes into your life, right. And we spend so much time fighting that we spend so much time thinking we need to be better at something and learning things that are not our natural talents. And then we hear people say things like, and you need to be outside of your comfort zone. And I get that I probably agree with that. I do think that, you know, miracles happen when we step outside of our comfort zone. But what I want to talk about today is loving your comfort zone, understanding your comfort zone, incorporating your comfort zone into everything you do normalizing your comfort zone, not not making it a bad thing, it’s not a bad thing to know what your comfort zone is. And to be really clear that you want to spend a lot of time there, right, because that’s what you’re good at. Now listen, I’m the first person to push people to take the next step and take the next step. So I’m not saying we want to live in our comfort zone. But we want to spend a lot of time there. For example, when I first started in my business, podcasting wasn’t as much a thing blogging was a bigger thing. And I was writing a blog post every week and writing is I like writing I really like reading and my childhood. You know, in my childhood, I thought that I would be an author as when I grew up writing, but yet writing was never really something I did. I’m not very good at journaling. So but that’s what I was holding on to do I have a blog every week. Well, when I shifted to a podcast, I’m like, This is my thing. This is my comfort zone. Blogging was not my comfort zone, my podcast is more my comfort zone. So I leaned in to my comfort zone, created this show, and built a business around that, right. Because again, when you do what you’re good at the abundance happens, that’s where we build more abundance in our life. So I want to normalize and stop demonizing your comfort zone. Okay, and that’s what we’re gonna be talking about here. So, you know, success doesn’t only come from stepping outside of your comfort zone. You know, I may have told this story before on the show. But I remember having years ago, I have a friend who’s happens to be a really good cook, and I happen to be a really good cook, but I just don’t always have a lot of time for it. Right? So I said to her, you know, she was I forget what it was she made. And I was like, I want you to cook for me. And she’s like, well, you know how to cook. I’m like, I know, I know how to cook. But I don’t have time for it. She’s like, That’s ridiculous. That’s ridiculous. You’re not paying so you can’t pay I’m not letting you pay me to cook for you. That’s stupid. The reality is, it’s not stupid, because she happens to be a really good cook, she could have built a really great business around cooking for people like me, who loved her food, right? But because it was her comfort zone, she felt like it wasn’t valued, right, it wasn’t valued. So you could have, she could have had a lot of success, just staying in her comfort zone, bringing in a little bit of extra money, you know, making great salads for people like me that, you know, at the time, I was like single living alone. And I just didn’t want to I was like I’d order a pizza on Monday and eat two slices every day till Thursday, like that was my dinners because I was busy. And you know, I don’t as much like cooking for myself as I like cooking for my gigantic family. Right? So. So there’s so it’s a misconception that your comfort zone is not where there’s no success can happen in your comfort zone. Right? There’s plenty of opportunity to have success in our comfort zone, we just have to, you know, we just have to really kind of embrace it, and we have to know it and understand it and get really clear on what it is. And then and then just rethink rethink that, that maybe it’s a misunderstanding and maybe your comfort zone is actually the foundation for growth and success. Right. You know, there’s, there’s, there’s so much work, we spend a lot of time in our choosing accelerator program on things like mindset, right? Because so many people that I speak to, they’ve got these beautiful ambitions, right? They want this is going to be their year 2024 is going to be their big year. But their energies here, right? So we need to raise their energy to match their ambitions to match their mind. And that’s mindset work, right? Well, sometimes we need to do a little bit of mindset work, right? And understand the power of beliefs, the power of beliefs, that shape our ability to grow and succeed. So when we believe that we’re really good at what we do, right, that’s our that’s in our comfort zone that’s redefining the value of our comfort zone. Right one of the people that do that really well is Carol Dweck and her book mindset? It’s a great book. And it’s a great way to kind of understand how you can think differently about what you’re great at. Okay, so again, we talk we’re talking about here, I want there to be more wealthy women in the world, right? That is my, that is at the heart of why I do the show is at the heart of all the work that I do. Your Comfort Zone, when properly understood, should be the bedrock for that wealth building. Right? It should be that we and we know this, because we do things like take strengths based tests, like the Gallup test,

and, and, you know, what’s your, you know, what are your strengths? And we know what are, you know, we know all that all the tests we take to understand what our strengths are, right? So we know that there’s value in understanding our strengths. And then we completely demonize staying in those strengths and being in and understanding our comfort zone and really hanging out in our comfort zone. Right? So I won’t, but what I want you to do is leverage this, I want you to leverage your core strengths, leverage your passions, build a business around what you’re passionate about, build a business around your comfort zone, and then leverage that for financial growth. Right? Like, can you imagine if, you know, like, I mean, listen, at the end of the day, I don’t know, I don’t know why this is the example I’m thinking about right now. But I happen to be, you know, short, I’m like five foot one, if I’m lucky, right, my dad is a basketball coach, my dad is like six foot something my mom is short. I might be a great basketball player. I’m not but I might be I could be. But I’m certainly not going to be a center. Right? Because I’m not building on my strengths. Like my strengths would be Listen, I’m not going to be able to out jump, no matter how good I am not gonna be able to have five, one, I’m not gonna be able to out jump those six, five people, right? So why would I not play to my strengths and say, Alright, I got, I can I’m little I can get around things, I’m going to play to my strengths. And I’m going to be a point guard, right? Like, so that’s just like one on one example of what I’m talking about here. We do not have to create a business, or learn skills that we don’t want to do. I mean, listen, there are times that we we you know, just as we’re bootstrapping our businesses, we’re building things that we might do stuff we’re not going to want to do. I’m not saying that never happens. But you’re never going to if you hate web design, and you built your butt, you can do it because you built your own business, but you hate it. And it’s not a passion, you’re never going to build a well a profitable business, you’re never going to get wealthy from building a business around web design, because it’s not in your comfort zone, you might hate it, right. I mean, thankfully, in this world, and the 2024 world we live in now, we’re learning more even about learning in schools and our kids, I think it’s getting better. I know, when my kids were little there was there was a lot of talk about, you know, like, we were forcing kids to learn a certain way, right, we’re forcing them to learn a certain way. And that wasn’t the way that and that and that all kids learn in the same way. So we were taking them out of their comfort zone and expecting them to learn, right. And then I remember hearing a Cubs conference one time, and there was somebody talking about, let’s just talk about, let’s just say it’s, you know, medieval times or whatever kings and queens in medieval time, and like you’re giving it a book, and you’re forcing them to learn this in social studies or in history. And they’re reading this and they’re failing, right? But what this person said was, what if you made this a video game, and each chapter you had a beat the game. And at the end of the game, you needed to know who the kings and the queens were and the, and you needed to know what their strengths were and what you know, what they what you needed, what weapons you needed to get through to the next level, right? Those same kids that can’t pass a history exam, right, but learn differently, because reading is not their strength, put them in their comfort zone of video games, and they’re going to learn the content. What difference does it make how you learn the content, right? So that’s what I’m talking about here. We feel like we have to fight our comfort zone, instead of embracing our comfort zone to achieve the things that we want to achieve. There is a way to do this with a balance of growth and comfort. Okay? I mean, listen, we can’t just if you can, and if this is what you want. That’s beautiful thing. If you’re in a place right now with your business where you’re bringing in a couple of clients each month, and it’s you know, you’re bringing in maybe a six figure income that’s probably putting about 50 or $60,000 in your bank account, right after you pay all your bills as an entrepreneur, which I personally to live in the United States don’t think that’s enough money. Certainly not in Bergen County, New Jersey, where I live. So, but if that’s what you want, and you’re comfortable there and you’re not looking for more cool, that’s beautiful, that’s amazing. But if you’re like, I want, I want to be wealthy, right? Now, I’m gonna have to push you a little bit outside. I want I understand your comfort zone. But I had to push you a little bit outside of your comfort zone and say, All right, how do we how do we get you visible and this is this shows up most likely in the world, in my world with the women that I work with, with imposter syndrome. Let me talk a minute, and I’m gonna talk I want to talk about impostor syndrome. But before we do that, I want to talk a little bit about the shoes linked up programs that we, that we offer, you know, like I mentioned to you earlier, are ambitious. In our in our energy, our vibe are not always aligned, right. And we work really hard to get them aligned with things like my weekly mindset calls, weekly mindset work, surrounding yourself with a group of other really ambitious women who want to build wealth, right? Creating a program that puts the most influential people on your calendar, right, the most influential people in your industry or on your calendar, these are the things we teach in our choosing accelerator program, we want you in your comfort zone, but then we’re going to take you outside of your comfort zone a little bit and help you create a visibility plan and a marketing plan. So that you can have people on your calendar that you’ve only dreamed of, okay. It’s it’s so much fun to watch the women in our program as they start to go through this. And they start to build these programs. And they build these relationships. And they’re featured in newspapers and magazines and interviewed on podcasts and things like that, much of which is outside of their comfort zone. But we do it together. So we hold your hand, as you’re stepping into our we hold your hand. And as you step outside of your comfort zone, if you’re a part of our shoes linked up accelerator program, you absolutely need to know about this check if especially if you liked the show, just book a call on my calendar, Karen yankovich.com/call, get you to the calendar, it’s talked to somebody about what it is we do. If we think it’s something we can help you with, we’ll tell you what that looks like. And it starts with a call, you know, if you’ve listened to the show, and you have not yet been on my calendar, or if you’ve been on my calendar, and for whatever reason, it wasn’t the right time to work with us book a call, right? We’re happy to talk to you again, we’re happy to support you in any way you can to help you get to the next level. Because that imposter syndrome that I talked about earlier, is in our way, and I want it out of your way, right? There is not an impostor syndrome in your comfort zone, right. So we need to understand your comfort zone. And then as you step out of your comfort zone, right, I want you to understand where it is, step out of it it with little baby steps. Because if you if you step out of your comfort zone, if you like jump out of your comfort zone, and let me tell you something, many women in my program are looking to do that they’re looking to jump into it. And that’s cool. I’ll support you anywhere you need to be supported, right? But maybe you just want to take a baby step here and there. Maybe you want to take a new challenge at a new strike. Maybe when I say things like, I really like to see you do more video, maybe the first couple of videos, you’re not gonna put your face on camera, right? Because you’ve got this imposter syndrome, you’re worried about what people are going to say whatever you’re worried about, right? It’s typical, it’s normal, it’s okay. All right. But if you want to build generational wealth, you need to understand your comfort zone, you need to leverage your comfort zone, you need to to be comfortable in what you’re teaching and with the products and services that you’re doing. And then maybe step outside of it enough to to get to that next level. Right? Does that make sense? So you don’t have to abandon your comfort zone, right, we need to just understand it, have the clarity of it, and then balance it with a little bit of, you know, discomfort, as we step into the next role and the next role and the next role in our life and in our business, if that makes sense. So this is a short one, I just kind of wanted to just talk a little bit about that, because I hear so many people talking about that. In fact, when I researched this episode, I I every time I put something in there, like in Google, or wherever I was looking to research for this episode, I all I kept seeing everything there was was about stepping, there’s two TED talks about the importance of being outside of your comfort zone, there was nobody talking about the importance of understanding your comfort zone, of using your comfort zone as the foundation for everything you do. And then building your business from there. And that’s what I want you to understand today. That is okay. That’s a beautiful thing. It is where amazing things can happen. And it’s a way to build your business in that in a way that helps you feel that confidence. Maybe feels a little bit outside of it. Like when I say I want you outside of your comfort zone, I don’t want you to like if you are an accountant, I don’t want you to become a writer, right? I just want you to be a great accountant and maybe do a couple things to take to level up your life as an accountant. Right. That’s what I’m talking about here. This is available to you. But all of this starts here. It’s all up here.

So if anything I’ve said to you today resonates if you think you’re like oh my gosh, I’m allowed to hang in my comfort zone and view wealthy woman. That’s where that’s the place I want you in right now right now. Okay. That’s the place I like to spend time and that’s the place I like my clients to spend time in our members of our choosing. Have an accelerator program, I want them to be spending time with that mindset. You can be in your comfort zone, understand your comfort zone, leverage your comfort zone, to build wealth to take the next level to step outside when you need to write and do things that are maybe a little uncomfortable here and there. But doing doing it from a place of what you are amazing and great at. Okay, so remember in it, she’s linked up, our goal is to create more wealthy women of influence in the world, I think more women with more money change the world. You know, these are women that are understanding their comfort zone, loving their comfort zone loving on their comfort zone. And then you know, blowing it blowing their business out of the water and really doing amazing things in the world. They’re building more income, more influence and more impact in the world. So if you want to know what it looks like to be one of these amazing women, just grab a spot on our calendar, Karen yankovich.com/call, we’ll, we’ll have a conversation about that. If you love this episode, or, and I’d love for you to take a quick screenshot of it and share it on social media, tag me so that I get to see it and that I can share it with my audience because I want there to be more wealthy women in the world. So I want you to get more visibility anyway that I can do that. I’m happy to do that. If you love this episode, I’d also love a review. I’d love for you to follow the show on wherever your whatever podcast player you listen to, so that you don’t miss an episode. You know, at the end of the day, this is how we this is how we do it right. We support each other. I am so down for supporting your growth. And in return, I’d love for you to just share this episode so that I get some we get some more growth on this end. And we’re all we’re all just expanding the ripple that we make in the world, right? We’re expanding the ripple that we make in the world. In the show notes. There’s a link for SpeakPipe you can leave us an audio message there. I love your audio messages. I respond to every one of them personally, it makes the show a little bit more interactive, a little bit less me talking at you and more of me talking with you. So I love having an opportunity to do that. And you know, just remember that rising tide that lifts all boats. I am here to support you. I do this podcast to support you to help me help you by getting this message out to more people and wishing you so much success as you step into the next year of your business and your life. And I will be back here next week with another episode for you