Deb Boulanger: How Women Can Thrive in Business When the Old Ways Stop Working

GGGR with Deb Boulanger – Final

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Karen,
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Hello everyone, and welcome to the good girls get rich Podcast. I’m Karen Yankovich, and as
you can see, I’m in a new office now, so we’re still messing a little bit with the background and
the lights for my office, my studio and the podcast background, but I think that we’re coming,
we’re getting we’re getting there. We’re getting there. And I’m really excited about today’s
show. I’m gonna bring Deb Boulanger on in a minute, and we Deb and I, if you have not
checked it out yet, are two of the panel of the weekly show. We do entrepreneurs unfiltered, so
I get to talk to Deb a lot, you know, more often than most of my entrepreneurial colleagues and
friends. And we decided to do something different with this show. We’re going to do a little bit
of interviewing each other, because we’re always looking for new and innovative ways to put
the kinds of topics and content in front of you that we think you might be looking for. So let me
bring Deb on and tell you a little bit about Deb. And then, Hey, Deb, how are you? Karen, so
good to have you here. I’m so I feel like we do this a lot, but we I can’t believe I haven’t had you
on the show yet. So I’m excited to be here. Let me just tell everybody a little bit about you. Deb
Boulanger is a former tech executive. She’s the CEO of life after corporate and the founder of
the launch lab for women entrepreneurs, Deb’s dedicated herself to helping accomplish women
transition from corporate careers to entrepreneurship, ensuring that they can replace their
corporate salaries and achieve consistent SIGs figure revenue growth. Can you see why I feel
like this is aligned with you. All right, with our audience, we’re all about reigniting and rising up
as we move into 2025, this year. So there’s so much, so many parallels to the work and the
people that Deb and I serve So Deb, thanks so much for being here. I’m so excited that we’re
doing this. Karen, I think it’s so much fun rather than, you know, a solo show or an interview,
that we can just have a conversation about how we’re seeing this year unfold. Yeah, so before
we get into talking about all that, why don’t you tell everybody a little bit about, what about
entrepreneurs unfiltered, and how they can, you know, check us out. Yeah, absolutely. So every
Tuesday at 2pm Eastern Time, Karen and I and two other of our great entrepreneurial friends
just Sato and Renee Hughes get together on LinkedIn live for 30 minutes. It’s like the view for
entrepreneurs, where we’re all just we take a topic and we share our views on that particular
issue for entrepreneurs, and it’s great fun, great laughs, storytelling and the opportunity to hop
on in comments and ask us questions, and it was our way of reinventing referrals. So instead
of, right? So let’s remember why we did it in the first place. Was, instead of, who do you know?
Who can you refer me to? We decided to stream on all four platforms at the same time to
introduce each other to our respective communities. So that’s how we were innovating, how we
get referrals. And today we’re going to talk about how we’re innovating in other ways. Yeah, I
love that. And you guys, it’s like it’s 2pm eastern every Tuesday. Put it on your calendar. Come
join us on LinkedIn, if you go to Deb’s LinkedIn, which, if you don’t know where that is, it’ll be in
the show notes. Go to my LinkedIn and just go to our, you know, our activity history, and you’ll
be able to find the live events and the live videos. And, you know, we have an assortment of
topics, but it’s really, I love it. I love having an opportunity to kind of pick a topic and get
different points of view on it. And we do try to, you know, it’s entrepreneurs unfiltered, right?
We do try to not whitewash it, you know? We do try to make it real. So, so anyway, join us
there. So, Deb, so when? So when we jumped on this call, Deb said to me, I’ve got an idea. So
why don’t you tell everybody a little bit about what we’re going to do today? Yeah, so
yesterday, off camera. When we after entrepreneurs unfiltered, we’re talking about our
respective podcast. So I’m the host of life after corporate. Karen is, you know, good girls get
rich. Obviously we’re listening to it right now. And she said, I need to show up more fully on my
own show. And I said the same thing, that it’s easy to interview other people, what’s harder is
to come up with topics and do a solo show for 20 or 30 minutes. And so as I was getting ready
for this interview today, I thought, Oh, this could be so cool. What if Karen and I just
interviewed each other, and then we could stream it on both of our podcasts, so that
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I don’t know, it would just be different. It would be more fun, and we could both talk about
things that we care about. Yeah, and you know, let me set the stage with us a little bit by
saying that my experience, and Deb, I think your experience is as well, and many other of my
entrepreneurs.
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Friends have a similar experience in that what used to work in our business, for lead
generation, for filling our programs, for, you know, for for getting high ticket clients, low ticket
sales, whatever it is, what used to work simply didn’t work in 2024 the way it did before, and it
was baffling. And part of our conversation yesterday on entrepreneurs and filtered was, you
know, like, at what point do you walk away from it like? So there’s a mindset of, like, no, no.
Keep going. People are listening. Just keep going. Just keep going. And then there’s the thing
where it’s like, well, but if it’s not working, maybe it’s time to walk away and try something
different, right? So, so what are you changing as you move into this year? Deb,
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yeah, yeah. So for last year, same thing. You know, I had a system. I had coasted for three
years on the same marketing strategy, the same three offers in my portfolio and things last
year, literally, at one point came to a screeching halt. It’s like people weren’t buying in the
same way that they were buying. I was getting tired of one of my programs that it was, it felt
like a heavy lift to, you know, just create the new content all the time to keep those people
engaged and informed. And they were my longest standing clients ever. And I realized that
there was this resistance and skepticism on purchase buying help with women who were in the
market and struggling with their entrepreneurial ventures, yet they had invested in many
things that didn’t have a return. So there was a lack of trust. Trust eroded. Also, just from a
very practical standpoint, people had less money to invest in support, and that had this whole
trickle down effect, right? So if people aren’t investing in support, those of us who are getting
giving the support need to stop investing in the support that we’re getting, and it affects all the
way down the line. And a year before, in 2023
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I had this idea. I had this intuitive hit that, oh, maybe it’s time to launch a membership or, you
know, a lower ticket offer for people. And I resisted it because, Karen, we’ve been trained that
you focus on high ticket offers, that you grow a business more quickly if you’re selling a
$20,000 offer, that if you’re selling a $200 offer or $2,000 offer. So we resisted that, and I had
met the founder of mighty networks. Long story short, in October, decided to launch a
membership program two months later in December, and it is giving me so much joy. I’m so
excited about it. So it was an innovation in our business model, because a membership is very
different than one on one coaching VIP days or groups. Yep,
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yeah, I am still resisting that. You know, I haven’t gotten all the way there yet, but I’m watching
your I’m watching you very closely. I so, you know, again, I’ve done that in the past, and I found
again, years ago, which it’s not the same market. And I’m I’m recognizing that that it wasn’t
any easier to get somebody into two, a $200 a month program as it was to $1,000 a month
program. It wasn’t, it wasn’t any it was just the same amount of marketing effort went into
them. And and at the higher ticket, people were more invested. They were doing the work.
They were getting it done. And that’s and that’s what I wanted. I don’t want to be dragging
people through the strategies. I wanted people to be anxiously, you know, jumping in and
actively working, you know, working on the strategies we teach. So I hear that, I hear that, but I
what I have done, what is reorganize our programs a little bit for 2025
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with that in mind, with that in mind, right? We have a level, you know? I, I do think too, that
what I’m seeing is that people want more of us, right, and and add. And I love that, right? I love
one on ones with my clients. I love our group calls. I love meeting them in person, and at the
same time, I’ve got to manage my own energy. I had, many of you guys know, I had a crazy q4
in 2020, 24 and, or at least the last month of that, in the first month of 2025, and, and I
practically had to step out of my business. So so had my business been solely based on one on
one work with me, it would have been a real problem, right? So, so I’ve got to manage the
desire, my desire to work one on one with people, and to be able to be interacting personally
with them as often as possible, with my own energy, right? And my own you know what I’m
able to do? So, so what we’ve done is we’ve reorganized our she’s linked up programs. It used
to be that our, she’s linked, and by the way, if this is the first time you’re hearing this, please
reach out to me, because I’m happy to have a one on one conversation with you to explain
what this looks like. But it used to be that you had to go through our 12 week program first.
That was, like the entry level, and it was, you know, it was, it was the price typically, usually
landed around 7000
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And dollars. You know, there were times we increased it and decreased it depending on the
support we gave. You know, over we’ve been running it for five or six years now, so we’ve
changed the different levels of support. And as we change the levels of support, the pricing
changes, right? But what we did was we pulled out a lot of the one on one and dropped that
level lower so that we can get more I want to, I want more women to be showing up in a big
way, right? So I’m like, how do I reach them? And at the same time, at the end of the 12 weeks,
they had the opportunity to join our High Level Mastermind, or she’s linked up scale at society. Well, what we’re doing now is we’re allowing people to just go right into that instead of, you still
get that 12 week program, but instead of just getting the program, you actually get a full year
with me, you know? And so you get the program, and you get the full year. So we’ve changed it
up a little bit so that if you want more one on one support with me, you can do that from the
get go. If you want to just get a taste of it, you can get that too. And you know, obviously I still
work with people one on one. If you want to work with me privately, then we have a level to do
that as well. And we’re and we’re looking at different ways to do this, different ways to do this.
So that’s one of the things that’s changing for me in 2025 The other thing that’s changing for
me Deb is I want to be face to face with people more. Yes, I want to be face to face with people
more. And I, I’m not quite sure how to do that, because the things that kind of took me out and,
you know, in the last few months aren’t gone, right? So, so it’s not as easy for me to get on a
plane and spend a week in California as it might have been a year ago, at least at this moment
in time, maybe later in the year. I’ll get back to that, because I want to get back to that. But I
think that, you know, I think that there’s a there’s a market people are craving that people are
craving that. I put that out to my community, my paid community, the other day, and they
jumped on it. They all want to get together in 2025 in person. So we’re going to be working a
lot more on that, on a on a back end, right with our existing clients, but also on the front end
with maybe creating some really fun, high level networking events for the women that we love
to serve. Yeah, I love that. And that was also part of the impetus of launching the community,
was having a built in number one, a built in society that could gather together at any given
point in time. Maybe they would even create their own local meetups, as well as maybe having
an annual conference or an annual event, and also having it be a feeder for our other
programs, just like you as $7,000 offer, no one could work with me for under $7,000 and not
everybody who wanted to have success as an entrepreneur had that amount of free capital.
And we all hear, you know, it’s never about the money. It’s not ever really all about the money,
but it is about the money sometimes and right? So that’s why we launched the community. The
other thing is, and you mentioned that everything depended on you, right? So I am in a position
in my business now where I’m seeing an exit strategy. So the things I’m looking at are
introducing things in my business model that are not dependent upon me being there all the
time or being the sole deliverer of the service. So the other thing that I’m thinking of for two or
two, maybe three years down the road, is
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licensing. You know, how do I package my content? Yeah, I just had a conversation with
someone yesterday who’s an expert in licensing, and it’s something where, you know, we’ve
built this stuff up. So just like you, I launched the launch lab six years ago, and it was designed
to help women who are leaving corporate figure out how to launch a business, to test their
ideas, test their offers, figure out who their ideal client is package, price, message, their
services, and that’s something that could be streamlined. It could be taught by other people. It
could be taught in many, many different scenarios. So now I’m thinking especially too, with the
advent of AI and all of these tools where you can repurpose your slides, repurpose content,
people can do voiceovers, there’s so many ways that you can leverage your content. Which
leads me to point number three, which is monetize everything. So we’ve started to charge for
the replays for our live launches. At the end of last year, I said I’ve had it with three day
launches or five day launches. I’m bringing them back because they are so effective. But we do
sell the recordings. And if you think about everything that you’ve created in the last 678, 10
years, there’s so much you could be monetizing that would be of value to other people. That’s
awesome. That’s awesome. I love that talk. Can we dive back a little bit, though, to licensing?
Tell me what licensing looks like. So are you saying because I think of because I’ve got a similar
thing in mind, but I don’t really think of it as licensing, but maybe I should, I think of it like, like I
can certify people, yeah, as a LinkedIn and PR
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VA, for example, right? I can have a LinkedIn and PR VA.
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Certification program or I, you know. So there’s different ways that we can do this. Tell me
about licensing. When you think licensing, how do you describe it? Well, first of all, I’m very new
to it, so I’m still wrapping my I heard yesterday you started doing it, so I got Yeah, so I’m just
wrapping my head around it. Number one, could be the model that you just mentioned that you
teach other people how to deliver your content. You give them all the assets, you certify them.
They pay an annual license to do it. And when you’re teaching other people in your category
how to do it, you might get, you know, $20,000 a year for that individual to license your IP and
deliver it in their way, and there’s many different ways they can deliver it themselves. It could
be a white label, or it could just be a package of your content that people resell and they tack
on to their programs and they charge for it. Or you could sell it to an organization that has a lot
of different offerings, that has your ideal client audience, and they kind of like purchase it as
part of their value proposition. So I’m just exploring so right now I’m just thinking about it. I
don’t even have time to wrap my head around it till at least August. So I think for now, I want to
do some thinking about it. I want to talk to some people who I think would be excellent partners
in this new initiative, but I am thinking about a profitable exit in five years. So that has caused
me to think very, very differently about my business model that was heavily dependent upon
me doing all the mentorship and advisory, and I’ve even gone through the process of bringing
someone else on who is a former client to deliver, and that worked out really well, but it still
required my time, and it’s almost like building a consultancy where you have bench talent and
your profits are reduced because you’re now paying someone else to deliver the content. So
when you look at profitability and what’s most scalable, I think licensing is an interesting model.
Yeah, yeah, that’s interesting. So there’s two things, two directions I want to go from that one
time Ty tying back to your I want a profitable exit in five years. I’m signing up for that too. You
know, I’m not getting any younger, and I, I don’t know what that looks like yet, and or, and I will
say maybe I won’t want to exit in five years, but I want to be building it so that I can, if I choose
to right, one of the things that I think I’ve slacked on in the last couple of years, or I know that
I’ve slacked on that I think is going to impact that negatively, which is so this is the year that
that’s going to change, is building my email list. I need to put a real effort into building my
email list. And if that means ads, it’s going to be ads, whatever it’s going to be for me, it’s going
to be a lot of visibility as well. You know, being interviewed on other people’s shows. Front of
other people’s audiences, doing more speaking. But I’ve got a commitment for 2025 now it’s
January, 2025 you guys, let’s hope I don’t we’ll see if you’re listening to this in October, reach
out to me. Let’s see how if I, if I actually did this. But I’ve got a commitment for 2025 to create
a new lead magnet month. Everyone. Wow. That’s ambitious. And I know, well, you know what?
It’s not that I have a lot of this stuff already do what I mean so, so it’s really less about the
creating of it, and more about that’s the marketing. So instead of doing live launches, like you
were talking about doing this is the marketing that I want to be bringing. I want to be doing
that. And I because I think that there’s a lot of there’s a lot of sub content that I can bring to my
audience that I don’t bring to the public. I only bring to the people inside my audience, right?
So, you know? So for example, we’ve got, you know, if you have not yet gotten it, are, what
we’re doing for January is kind of just re energizing our quiz. We’ve got a What’s your marketing
style quiz. So if you go to LinkedIn quiz.com you can take the wheelchair marketing style quiz.
And what it does is gives people a sense of who I am and what I do. I think it’s really valuable. We bring, we brought, I spent a ton of time on it, and it’s, it’s got, like, right brain, left brain
stuff in there, right? There’s lots of strategy based on your answers, but also some energetic
stuff, right? We’ve got visualizations for each each style, and a couple of other fun things. And
for February, we’re just going really hardcore, not hardcore, but really, like simple lead magnet
with a checklist, right? A LinkedIn and PR checklist, right? And that’ll be coming out in February.
And I, I’ve got a list here. And I thought of one thing, you know, I was supposed to do a talk
recently that I didn’t do. I couldn’t I couldn’t. I ended up having to reschedule, but I really loved
the talk topic, so I’m like, All right, so maybe that will be, I’ll record that, and we’ll do, you
know, that’ll be another lead magnet. So that’s one of the things that I’m going to be doing.
Because I think the size of your email list definitely impacts your profitability. It impact not your
profitability, it impacts your Deval, your valuation. It impacts your valuation, right? If you do.
And it’s not just about having the numbers, right, the goal is to have a lead magnet that leads
to people joining your programs, right? And, yeah, and engagement, I mean, that’s what people
are paying for, is engagement. I agree with the email list. We and I had basically abandoned my
email list last year. There was just so much going on.
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I had a Content Manager for a while, then I let her go. I didn’t have anyone, then I took it back
on, and thank God for AI and using AI well. So we now mail to our mailing list twice a week, and
it’s nurture. It’s nurture emails. Not everything is is promo, but I love that idea of a challenge, of
a new lead magnet every single month. And I agree that growing your list so we have a team of
people. And Karen, you may have an opinion on this, we hired a team of people who use
technology along with Sales Navigator to
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create a lot of new connections for us on LinkedIn. In fact, LinkedIn flagged me a couple of
weeks ago and said, you know, are you using technology? Do you agree to our rules? And I
said, Yes, of course, I agree to your rules. So we’re cooling off on that last year, I had someone
who was a human who was reaching out to people using Sales Navigator, making those new
connections and but the slow process was taking those connections and converting them to the
email list. And so I think you know that is the holy grail, if you can have 10s of 1000s of
connections on LinkedIn, but if they’re not on your email list, you really don’t own them. Well, I
mean, look what just happened in January. Tiktok closed its doors for a day, right? So, you
know, we it was another eye opener that we don’t own any of these sites. But here’s the other
thing I think, Deb, I’m looking forward to with this lead magnet, a month challenge that I’ve
challenged myself with. I think it will also re engage my existing email list, because I want, I’m
hoping they’re going to be interested in these things. Right now, they’re getting, you know,
they get an email about the podcast every week, and lots of people open and listen to that,
which I, you know, thank I’m grateful for, but I’m excited that I’m going to be able to provide
more content to the people on my email list without them having to, like, like, bite sized
content, right? Not like, you know, spend a week with me kind of content. So we’ll see, we’ll
see, like, again, it’s all about trying different things. But for me, it feels also a little bit like going
back to basics. And I think that’s a big part of what I’m doing. I think, you know, my
background, and I and yours as well, is corporate. You know, I it was human to human
marketing and and somehow I feel like, in the last 10 years, I let myself get into this digital
marketing.
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I don’t know, like whirlwind, right? And it was served me very well, right? I’m not complaining
about that at all, but it’s not working the way it used to work anymore. So for me, I’m going
back to basics. Yeah, it stopped working for everybody. It stopped working for the really, really
big digital marketing gurus, too. So, you know, it’s like the world shifted last year. So I love
that. And just another plug for memberships. You know, what I get to do in the membership is,
because I have so much content, I can drip content to them that they need, that they’ve never
been exposed to, that adds value, so that I am a little bit more omnipresent in that community
without actually having to be there. So we have, like, 10 day challenges. We have those five
day master classes. I always change them up, so we probably have four or five different five
day five session programs that we can drip out over the course of the year, and also, you know,
taking a piece out of your program. So I teach about outsmarting self sabotage in the launch
lab. So we’re teaching how to outsmart self sabotage in the community today. So I think if
you’re a more established entrepreneur, looking at your portfolio of marketing assets and
monetizing what you already have, that’s still relevant is, you know, so I’m summarizing, I
always do this.
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And then what Karen said, looking at what the market needs right now and creating something
of value that they’re willing to invest their email address in order to have access to. Yeah,
awesome, awesome. So, so what else? What else? Deb, what is there anything that’s kind of
making you cringe a little bit, like outside of your comfort zone, like things that you’re because
it sounds like you’re really got in the groove with all those all the things we’ve talked about so
far. Is there anything that feels a little bit like I really want to try this, but I’m not really sure?
Yeah, I think where I have never really invested time is with referral partner relationships or
affiliate partner relationships. And part of this is the cringy part is I am so good at giving, and I
know this about myself. I’m not that great at receiving, and I’m not that great at asking. And so
the stretch for me that’s going to put me outside of my comfort zone is I’m going to ask more.
And in fact, I was just going back and forth with a new connection on LinkedIn and direct
message this morning. And you know, she had been invited to our community, and she said, No
thanks. And I said, Is there anything else that is there anyone.
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Else in my community I can introduce you to. Are there any resources you’re looking to get
access to, or anything? Any other way I can help? She said, No, right now, how about you? And
normally I would have just like brushed that off, but then I got on a voice note and I said, Well,
actually, I’m looking to speak on different stages, and if you already part of our conversation
when she was connected to all these other communities that were already serving her. If you
know of a community of newish women entrepreneurs where I could add some value, I’d love
an introduction. So I think speaking, and it’s great being consistent with that ask to speak on
stages, because I know, like you said, Karen, the in real life, whether it’s in real life or on Zoom,
when you get on other people’s platforms and you can share your expertise, you always walk
away with some new referrals or some new clients, right, right? I love that. And you know, it’s
interesting. Yeah, I sent out an email this week, and one of the things I put in there was that
commitment, that I have a commitment to be on more stages. And then I literally put in
parentheses, who do you know introduce me to somebody, you know? I mean, I’ve got, you
know, many 1000s of people on my email list. They may know people that can introduce me to
a stage, right? Why? You know so and I and again, though, that takes me back to basics, right?
These are the Back to Basics, things that we somehow, I somehow got away from, you know. I
mean, I can hire people to help me get on stages, and I can do all these things, but, you know, I
have this community. I have this this network, and that’s where I really want to spend my time
this year, is really nurturing the people I have and building that network, you know, and and
maximizing it and also providing whatever value, you know, I can, I can provide because
similar, I think a lot of entrepreneurs can probably, are probably are probably, especially
women entrepreneurs. Probably, when you said, I’m really good at giving and not that great at
receiving, we’re kind of shaking their head, when, when? When you said that, yeah, probably, I
think it’s a woman thing in general, you know, the whole caregiver, giver gene, and also
generationally, too. When I grew up, it was like women were were, and also all the cultural
conditioning and corporate conditioning, you know, we just work harder. So anyway, Karen,
what are you saying no to this year? Well, it’s a I’m saying no to a lot this year. I have really
looked at my I’m I’ve really looked at what I what I’m doing, and I’ve I’ve really trimmed it
down. I’ve trimmed down the organizations that I belong to, because I want to dive deeper into
a few of them, then then being all over the place. But what I’m one of the things because
saying no to some of the maybe virtual organizations that I’ve been a part of is a lot is giving
me a little bit more time to say yes to maybe showing up in person to some local events, right
to local networking things. I mean, I live right outside in New York City. I know you do too. I can
probably find an amazing event a week to go to, right? And I think in this current climate, I
think that’s better for me and for my business and for the way that I work with people, to be
doing that. So I’m trying to, I’m trying to say no to a lot of the things that were on my to do list
so that it made space on my calendar for for those kind of things. You know, a funny thing is
my assistant, I There’s something we need to meet and get together about, and she said to me
yesterday, is your calendar really completely free on Thursday? Like, she was like, booking
herself. She was looking at my calendar to put herself. I’m like, it is, can you believe that you
know? My God, I know. I know, right. I’m truly like, working on getting all of the thing, all of the
things on my calendar that don’t serve me, don’t serve this purpose that we’ve been talking
about here today. Yeah, yeah. Last year I had Fridays that were my CEO days, which was really
special, and then when I took content back on again, I had to open up those those days I’m
saying no to coffee chats. So I’ve always said no to coffee chats, but I’m it’s a hard no right
now. So when we first engaged this LinkedIn strategy firm, they were booking people on my
calendar, and they were absolutely ice cold calls, and I’m thinking, well, aware, oh yes, and
then,
29:08
and no disrespect, but I’m having conversations with people who have been entrepreneurs for a
hot minute, and they’re trying to collaborate with me and share connections and opportunities.
And so that’s a hard No. So the strategy needs to shift and change, because Shane got time for
29:29
that. And so then using marketing. So to your original point, Karen, how can we use our
marketing to really warm up our audience and get people off of LinkedIn into room? So I love
conversations. I love even zoom rooms in person. Yeah, you have to join our luminary
entrepreneur network in New York City. We are navigating the messy mill together. So it’s
people like us who and you can come in, you can share with that. I would love. I would I know
we’ve talked about this before and I haven’t done it. Yeah, and.
30:00
You know, Ruchi Pinker, and Ruchi is one of my co leaders in that. Well, she was, I link to her
show. She, she, she’s been on the show, yeah, not long ago, only a couple months ago, I think,
yeah. So, you know, the community gets really small, folks, when you start to hang out with the
right people, and they can make connections for you. They can introduce speaking
engagements for you. So, yes, less time on cold calls, more time warming up the audience. And
I’m just super excited about the membership. You know, I’m gonna I’m pouring a lot into
understanding what makes a membership tick, because I’m super excited to building that
group to 500 members that brings a lot of value to that community and brings a lot of value to
me and my business as well. That’s awesome. That’s awesome. All right, so what? Where can
everybody find you? What else is it that? What is there anything I didn’t ask you that I should
have asked you? No, I don’t think so. I think you know, what we shared was the inner workings
of like, what’s on my mind right now in 2025 and how am I showing up differently the life after
corporate podcast, and we’re going to re record, we’re going to reshare this same show on my
show. And you know, just take that as a lesson on if you have people in your community who
you really want to elevate their voices, this was a really fun way to do I know I had fun, Karen,
did you? I know I did too. I did too. It was great. It was great, I feel. And it was literally, we
decided to do this three minutes before we hit the record button, you know. So it was very
organic and and not at all scripted. So it was fun. It was fun. We’ll put all the links to Deb’s
things below. Deb. What is it that you they they should certainly connect with you on LinkedIn,
right? What is there, any place, any other thing, and then the podcast, right? We’ll link to the
podcast as well. Yeah, I think LinkedIn and the podcast. And if you’re curious about any of the
other things that we mentioned, you know, drop me a note in direct message on LinkedIn that
always gets my attention, and we’ll take it from there. Yeah, I always say that my direct
messages on LinkedIn is the most profitable piece of online real estate in my business. And you
all should be thinking about it that way, because so many people say to me, Oh, I get so much
spam from people I’m like, if your inbox is all spam, that tells me you’re not messaging people,
that you’re not having any real conversation there, that you’re just reactive. Once you get a
little proactive there, that LinkedIn DMS is some people are really open. Yeah. So, Karen, where
can my audience connect? Same, same? DM me on LinkedIn. Subscribe to the show and
LinkedIn quiz.com. If you want to get a sense of who I am and how I show up, I do believe that.
You know, I do believe that I love strategy. I can talk about strategy all day long every day, but
all the strategy in the world isn’t going to get you there if your energy isn’t aligned with with
the ambitions that you have. So I we, I do spend a lot of time on that as well, and the LinkedIn
quiz is a great way to get a taste of both sides of that. So I’m excited to take that quiz. Yeah, a
lot of fun. It’s a lot of fun.
33:00
All right. Well, thank you so much Deb for being here today. This was fun. If you want more of
Karen, the Karen and Deb show, come on over to entrepreneurs unfiltered, um, you can
certainly catch it on either one of our LinkedIn activity feeds. You can find them there, and at
this moment in time, we have no plans to stop. So 2pm every Tuesday for the foreseeable
future, Eastern, 2pm eastern for the foreseeable future.
33:24
Thank you so much everybody for being here today, and I’ll see you back next week with
another episode of The Good girls get rich podcast. And I think that’s a wrap, my friends.