From Invisible to In-Demand: How to Get High-Value Clients Through Connection, Not Content

Episode 339: From Invisible to In-Demand: How to Get High-Value Clients Through Connection, Not Content

SUMMARY KEYWORDS

Networking, Connection strategy, High-quality comments, Micro introductions, Visibility by association,

Emotional intelligence, LinkedIn strategy, Consistent engagement, Credibility, Relationship capital,

Warm visibility, Opportunities, High-value clients, Podcast invitations, Profile changes.

SPEAKERS

Karen Yankovich

K

Karen Yankovich 00:01

Karen, hello, hello, and welcome back to the rich woman reset. Today’s episode is all about

something every woman over 40 needs if she’s stepping into a new chapter, getting on the

right people’s radar quickly without burning yourself out on content. So if you’ve ever been

invisible, or you’ve ever felt like you’re starting over, this one is going to feel like a warm

exhale. I’m Karen Yankovich, the host of the good girls get rich podcast, and this rich woman

reset is a sub series to our podcast. Let’s get you seen. We’re going to start with the reality,

which is that the opportunities, the biggest opportunities that come our way, come from

people, not from posts. The algorithm doesn’t change careers the people in your network do,

right? We’ve heard all these things. It’s not what you know, it’s who you know. You’re the sum

of the five people you’re surrounded with. We know these things to be true, but yet we

continue to just create content instead of, instead of creating a network, right relationship,

capital moves so much faster than content, and you know, if you’ve been around a while, then

you already have networks filled with opportunity. They’re just, you’re just not activating that,

right? So we’re not worried about going viral. We want to be known by the right people, and

getting known is so simple when you can, when you’re consistent with doing the things that can

get you there. I don’t believe that you need a content strategy before you need a connection

strategy. I think you need a connection strategy first. So we’re going to talk about three ways,

three fast ways to get on people’s radar. The first way, and we talked about this on the last

episode. You should be listening to all these episodes, high quality comments. This, my friend,

is your superpower. This is the superpower of introverts. It’s the superpower of quiet women.

Thoughtful comments position you as a peer, not as a spammer, not as a follower, but as a

peer. And you’re building you’re building, you know, relationships. You’re building connection.

You’re building conversation. These comments get shown to 1000s of people who wouldn’t

never see your profile otherwise, right? And, you know, we don’t want these comments to be

nice post pretty top we want it to be this insight is so aligned with what I’ve been seeing with

my clients, especially around ABC, right? Thank you so much for saying it out loud. We can’t

say this enough. The reason this works so well is because comments and other people’s

content travels faster and farther than any post you can put on your LinkedIn wall. I’m not

saying you shouldn’t do that. Put posts on your wall. You should. That’s a separate issue, but

the comments on other people’s content number one thing you should be doing because theybuild credibility faster. They show your emotional intelligence, and that’s what people want.

They want to they want to engage with, they want to hire, they want to give their credit card to

people they feel connected to, to people they feel they can trust, right? And that happens when

you engage in conversations way more than when you post scripted content. Does that make

sense? So the second way we can do this is to create micro introductions right DM, people that

inspire you and thank them for their ideas. Your favorite podcast hosts, people that write

articles, people in your community, maybe that own, a boutique that you really like to shop in,

right? People that inspire you in any way, shape or form. I did this one time with a somebody

that gave me a facial one time I wrote her a LinkedIn recommendation, because I was so

excited that she used LinkedIn, right? And I wanted to support her. So just reach out to people.

Maybe it’s someone you used to work with, maybe it’s just congratulating somebody that their

book came out, or they won an award, or even if it’s, you know, maybe there’s a, maybe there’s

a top 10 women who list somewhere, connect with all those top 10 women and message them

and just say, so, so excited for you. This is amazing. Really happy to be introduced to your

work. I’m looking forward to be connected to you and learning more about you, right? Or you

can even just say some something as simple as you popped into my mind. I hope this season is

treating you well, right? We’re talking about warm visibility and connection, not salesy

conversations. Because what’s happening here is you’re not bothering people. You’re

reconnecting to your power, right? Does it? You understand how that the distinction in that

shift, right there? And the third piece of this is being seen in the right rooms. Join conversations

where leaders are posting, show up early in comment threads, talk to people that other people

listen to. Visibility by association is real. That’s why we build PR into our LinkedIn strategies.

Because if I meet you on the street and say, hey. Am Karen Yankovich, and I teach LinkedIn

strategy, you’d be like, All right, cool. But if you know Mary says, you know you need LinkedIn

strategy, you need to talk to Karen. That Association gives me more credibility, right? So this

visibility by association is real, and it’s extremely effective for those of us that have been

around a while and have met a lot of people over time. What I want you to understand here is

that you don’t need attention from everybody. You just need connection and conversation from

the right 20 people, right like just a small subset of people. If you’re doing this consistently,

everything can change for you. Everything can change for you. And if you want to learn how to

get on the radar of high value clients and collaborators and media with simplicity, the visibility

salon is where we practice this together. It has been completely revamped it. I took my many

1000s of dollar program and changed it so that we can get more with available and accessible

to more and more women. I want more. I want there to be more wealthy women in the world,

and this was my way of doing that. It is a gentle relationship, deeply effective program that can

help you with these strategies. So let’s talk a little bit about how these conversations that we

talked about here create opportunities for you. I you know when, when we’re creating a

LinkedIn strategy together. I want it to be magnetic. You know, you’ve seen all the spam that

we’re getting right on LinkedIn. Everybody’s messaging you. People message me that they can

hunt with my LinkedIn strategy. They’re not even reading my profile right? I don’t want you to

do that. I don’t ever want you to do that. I want people coming to you. And when you do these

strategies that we taught earlier in this episode, people start inviting you onto podcasts without

you even having to pitch them. Colleagues refer you quietly behind the scenes. High Ticket

clients reach out because they’ve been seeing your name everywhere, right? You stop feeling

invisible, and you start feeling in demand. Okay, this happens fast, I can tell you, and I’ve

mentioned this before on the show, I have examples, personal examples, where somebody did

not know me, you know, on a Tuesday morning and saw me jump into a conversation on

LinkedIn, checked out my profile, liked what they saw, booked a call with me, and by the end of

that day, invested in my high ticket package, they didn’t know how I was that morning, right?

This could happen to you. They didn’t listen to 300 episodes of this podcast, right? It’s not like

they were following me for 10 years. They saw me engage in this conversation. They feltconnected to that. They checked out my profile. I made it clear on my profile where my zone of

brilliance is, and most importantly, what to do next, right? Book a call, and they did, and they

and they gave me their credit card before the end of that day. So it can happen that fast. It’s

happened to me that fast, and it happens to women who show up quietly, consistently and

intentionally. I can’t I feel like, as I’m about to say something that seems a little bit I’m like, I

want to shout this, but what I’m going to shout is that visibility is not about shouting. I want you

to understand that we’re not creating a message here that you have to shout from the roof

rooftops. It’s about being present in the places that your future opportunities already live. Right

with a few thoughtful interactions each week, you can change the trajectory as you move into

2026 I will see you in the next episode, where we’re going to get into the three core profile

changes that create instant credibility on LinkedIn. I’ll see you in the next episode. You.