How to Make the Most Out of Q4

GGGR 296 – Final

SUMMARY KEYWORDS
Q4 planning, marketing strategies, end-of-year goals, reflecting and refocusing, top-performing offers,
marketing channels, content success, leaving behind, tweaking programs, high-ticket leads,
holiday engagement, visibility campaigns, Black Friday specials, early bird rates
SPEAKERS
Karen Yankovich
00:00
Karen,
Karen Yankovich 00:10
hello and welcome to the good girls get rich podcast.
00:13
I’m your host, Karen
Karen Yankovich 00:13
Yankovich, and I am, as always, excited to be here with you today. Hard to believe we’re
coming up on almost 300 episodes of this show. It’s been my absolute honor to be doing this
for you, and I
00:27
love all the feedback that we get. So thanks
Karen Yankovich 00:29
for listening and being here if it’s your first time, welcome if you’ve been around, thanks for
coming back. Today’s topic is one that I talk about a lot, but I realized I’ve not really talked
about on this show, so I thought it deserved its own episode. And what we’re going to be
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about on this show, so I thought it deserved its own episode. And what we’re going to be
talking about today is q4 right? Q4 Listen, q4 I believe is, is a critical time in our businesses.
There’s certainly lots of opportunity to continue to land new contracts. I don’t believe that, you
know, Christmas nobody’s buying, or the end of the year nobody’s buying. I mean, it’s just not
true. People have budgets they need to spend over the end of the year. Like there’s a lot of
good reasons to be to have some great marketing plans in q4 but that is not we’re talking
about here today. Today. What I want to talk about is as you are doing that, as you are creating
and hopefully executing your q4 marketing plan. I also want you to think about q4 as the on
ramp to the new year. So this episode is going out in q4 2024 so we’re gonna be talking about
this as the on ramp to 2025 and you know what we don’t want is to kind of wake up in January
and go, all right, what am I doing this year? Right? Like the planning, like I’m a planner, so the
planning can happen, should happen regularly, but certainly in q4 it’s a good time to kind of
reflect it could be a, you know, not only is a great is it a great time to boost your end of your
revenue? But it’s it could be such a great strategic time period to set the foundation for a
strong start to the new year? Okay, so we’re going to talk about some actionable strategies for
that. This is not just like talking the talk. We’re going to walk the walk here because I want you
to start to create that momentum now. And as you know, if you’ve listened before, you know
that I’m not looking for you to be working, you know, 50, 6070, hours a week. I think the better
job we do planning, the more success we’re going to have, and the less time we’re going to be
having to be sitting in front of our computers. And that’s what I want for my business, and
that’s what I want for your business, right? So the strategies we’re going to talk about here are
going to help create some momentum for that. But first, before we can start planning what we
want to do in the new year, we really need to spend some time reflecting and maybe even
refocusing, right? I want you to spend some time and maybe put this on your calendar, put two
or three hours on your calendar and reflect and refocus on what’s worked in 2024 or if you’re
listening to this moving forward, or honestly, just any time of the year. But we’re doing this as a
q4 exercise. So thinking back, what were your top performing offers? What were the marketing
channels that you had the most success with, and what was the content that worked best for
you? And then I want you to overlay on top of that, what were the offers you loved delivering
the most? What were the marketing channels that you loved hanging out on the most, and
what was the content that you most enjoyed producing? Because it’s not just about
understanding what’s working. I also don’t want you bring, be bringing anything into the new
year that you weren’t loving. We don’t have to do that. We don’t have to do that. We can. We
can only step into the new year with what we want to bring with us, which, which takes me to
the next point, as you’re doing this, and you’re putting a couple hours on the calendar, and
you’re spending some time just reflecting on all of that. Think about what you want to leave in
2024 what is it that you don’t want to bring with you? Is there? It’s an energy maybe it’s a
product or service. Maybe you need to change something. You know, we’ve changed up our
shoes, linked up programs as we move into 2024 I 2025 I can’t wait to share them with you.
Actually, I started sharing with you. Sharing with you, sharing with them, with some of you. If
you want to know what that looks like, definitely grab a spot on my calendar, because it was
time, right? It was time. That doesn’t mean they weren’t working. They were working. They
worked phenomenally, but it was time to change how we were delivering it. It was just because
the market changes, right? How I show up changes. What’s going on in my life changes. So how
I want to show up changes every year. So I want to think about that as I’m planning how I want
to show up in the new year, right? And most likely, and this wasn’t, by the way, we didn’t scrap
anything, did we? No, we didn’t scrap anything, but we tweaked things, right? So you need to
spend some time thinking about what needs tweaking what needs. Tweaking and think about,
you know, maybe there’s an offer that your your clients got such great success with, but you
know what? It wasn’t you weren’t loving the way it was landing. You weren’t loving the way
you’re delivering it. Maybe you need to just change the price point on it. Maybe you need to
increase the price. Maybe you need to lower the price and pull some stuff out of some of your
programs. We actually did that this year, right? What can you we rearranged what we offered,
um, different levels of our programs so that we could offer a lower level, right? Because a lower
price level, because we, because I wanted to do that right, so it’s we didn’t change anything.
The system is the system. The system works. But what we needed to tweak was how we were
delivering it, how much time I was putting into it, how much time my team was putting into it,
how much one on one we were giving with it, right? So you need to think about how you can
identify areas for improvement and be ready to pivot with that right. And use, use the
information you have. You have information right? You have information from from q4 2023, or
the year before you have information for the year, go back and look at it. Look and see what
your biggest months were. Look and see what you’re doing in those months. You know, it was
really interesting. I remember a few years ago I have, you guys have heard me talk about the
fact that kids and grandkids, which is so much fun. Listen, I’m like many of you. I always tell
like, I need to, it needs to be me. I got to show up. And I’m learning, and I’m teaching you, as I
go right, that it doesn’t all need to be me. So there was a period of time that my my one of my
kids had a couple, has a couple kids, and then another one of my kids had a baby, and asked
me to watch them. And I, for a couple years, I had been offering to watch the older ones, and I
and they just didn’t need me. And then all of a sudden, in one month, everybody needed me,
like, as many days as I could do. And I was like, whoa. I had a business run here, so I went from
not doing anything to doing two to four days a week with my grandkids. Listen, that’s why I do
this, right? But of course, the universe was like, we’re putting it all on you at once, right? So I
did ultimately figure out a cash schedule that worked, but in that first month where I was
spending more time than ever away from my business, I had the biggest income month I’d ever
had. Let that sink in,
07:07
right?
Karen Yankovich 07:08
It doesn’t always need to be you, right? So think back. Where are you doing things in 2024 that
maybe it doesn’t need to be you doing them so that you can show up. Number one, better for
your family and friends, but number two, better for your clients, right? If you’re not constantly
swamped with busy work, you can show up better for everyone, right? So maybe call this like
an end of a year mini audit, right? We we have a business planning session. Well, if you want to
know about the business planning session, message me, because I think we’re going to make it
available to you, it’s we already, we already did it. We did one. We do one every year. And
basically it’s less, less a business planning session and more marketing planning session again,
thinking about, what do you not want to bring with you? What do you do you want to bring with
you? And then what are the price points to those? Because I want to see can these products
and services, the way they’re priced now, and the way you choose to deliver them, can they
get you to the financial goals you have, right? So when you’re planning all of this in q4 you can
hit q1 running right. And again, you don’t have to run hard, but you got to get moving. You got
to have that momentum going, right? So you want to have this little bit of an audit to see where
you’ve succeeded. What you can streamline where there’s new opportunities, maybe there’s
something new. Maybe this is the year you’re gonna get your book written, right? And you
know, I want you to leave lots of white space, because I want you to be able to take on the
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opportunities that drop in your lap as they come, right? So it’s not about filling 2025 with
marketing. It’s about getting clear on how the products and services you have, how they’re
going to work as you move into the new year, and starting to think about that marketing
calendar, starting to think about that marketing calendar for 2025 are you going to do a
launch? Are you going to do like, one of the things we’re going to be doing in 2025 and I’m sure
you’ll hear more about it is, and some of you might be hearing this for the first time, if you are
one of my clients, we’re going to do a push month, right? We’re going to do it live and then
that’ll be something I can offer as a part of my program as a bonus, right? But we’re going to be
left, because maybe you just need to do a push month, right? And we’re going to do it live
together, right? One month. And I’m, I don’t have to tell you what it is right now, but we’re to do
that in 20 that’s one of the things we’re doing 2025 because I want that training, once I’ve
done, to be available to the people in my program. So if they have something coming up, listen, maybe your kids get married and you want an extra 20 grand, you want to just be able to walk
into the bridal dress shop and say, Pick whatever you want, right? So maybe you want to do a
push month. You don’t have to push all your log. Maybe you want to do a push month, you
know, a month where you really show up more and you, you know, you bring in extra 20 or 50k
right? So we’re going to, we want to put all that on the calendar, but first we need to kind of
think about what was happening last year, and then we can start to look at where we’re going
to lay all this stuff as we move into the new year. And that’s what we do in the marketing
planning training that we’ve got in our shoes, linked up marketing planning training. So the first
thing you want to do, though, before we even kind of get into the q4 One stuff is really think
about. It’s, it’s the middle of November, okay, so you’ve only got a few weeks left, and maybe
you want to take some time off at the end of the year. So what are the one or two high impact
goals that you want to be doing this year, this year and this before this year ends, and then
align that with your New Year’s intentions. Maybe it’s increasing your brand visibility, maybe it’s
reconnecting with old clients, maybe building your leads right, maybe just building your email
list right. Think about what those goals are for the rest of this year, and then how they align
with the goals as you’re moving into the new year, okay, because you want that to naturally
flow into your larger new year goals. For example, if you want to do like a launch or a push
month in January or February, you may want to be doing some list building in November,
December, 2024, right, the on ramp. So if you haven’t done that list building, you’re hitting that
cold when it starts. But if you spend some time now doing it right, you can implement the
things now that naturally flow into your larger goals for January, February, March, creating
alignment, creating continuity, right? We love this stuff. We love this stuff. And then, you know,
let’s put some actionable steps in here. What do you do, right? What are you going to do? To do
that? Are you going to, you know, are you creating new lead magnet? How you going to get it
out there? You going to market it? Did you create it yet? Right? Maybe you want to revamp
your LinkedIn profile and talk about it just for a couple months. Couple months. You want to just
show up on LinkedIn, just talking about your freebies so that you have you’re doing more list
building, right? Maybe, if you do want to bring in some higher ticket leads between now and the
end of the year, maybe they’re nurturing. Maybe you want to put on your calendar, you know,
two hours twice a week on LinkedIn, where you can be nurturing some high ticket
opportunities, right, some high potential leads. And you know, these are all the things you’re
going to be doing in your on ramp to 2025 right? You’re also going to be wanting to spend this
time building relationships, reaching out to your past clients, and leads. Holidays are a great
way to do that, you know, maybe you maybe you know this, maybe you don’t, but on LinkedIn,
you have the opportunity to do little videos. You can do a little video message, send a little
video message to past clients, just saying, you know, I was thinking about you as the years
wrapping up. I hope 2024 was good for you. We’ve got some new things happening in 2025 if
you want to hear what they you know, you know, I loved the work that we did together, there
might be some opportunities to to work together, and I’d love to tell you more about them, if
you’re open to that. Either way, you know, have a beautiful holiday, whatever. Right? Leave
like, think about that. Right? Think about that. Now you can be doing that. Now you can be
using Thanksgiving videos to be grateful, right? I’m just grateful for the time we got to spend
together. So you can be, you know, you don’t have to wait to the new year to wish people a
Happy New Year. You could be just, you know, any any time of year. Or, again, we’re talking
about q4 here. But again, you’re seeding this. If in 2025 you want to have a high ticket
mastermind, or are you going to be running a retreat somewhere, you know it’s a good time to
reconnect with the people that you might want to offer that retreat to come q1 right? So
reaching out to those past clients and leads, you know, create a warm list of people so that
when January comes, you’ve got this warm list of people to reach out to make sense. Do some
networking, right? Think about what your networking is going to look like in 2025 and maybe
set the ground for now. Maybe you want to join some organizations. Maybe you want to go to
the holiday party for your local chamber of commerce. Maybe, you know, maybe you want to,
you know, again, just do some research. What’s happening. And how are you going to be
networking? How are you going to be building your network in 2025, and what can you be
doing now, right? Like, if so that you can set the stage for that, so that, again, you hit the
ground having success. And I really love, like, the holiday themed engagement ideas, right?
Like, I’m grateful for you around Thanksgiving. Or, you know, as the year wraps up, I was
thinking about the work we did earlier this year. I just think, you know, it’s just a really nice way
to to show up in ways that it just gives us an opportunity, something to talk about, right? Like,
it’s, I guess you could kind of call like, it’s, I guess you could kind of call it like news jacking, um,
but it’s not really, it’s not really specifically news jacking, because your news jacking is like,
there’s a story happening, and you’re trying to find out how you can make a timely association
with that news story, with your business. This is sort of like taking the seasons and thinking,
how can I, you know, what can I do to use the seasons to do some outreach? You know, you can
create lead magnets. End of your lead magnets, you can create, you know, one of the things
we’re going to do, and if you haven’t heard this yet, you you are here for the first time. By the
way, I’ve never done this before. We’re going to be doing some Black Friday week specials. I
have never done this in my life. But I thought, why not? Right? Why not try it? Because that’s
one of the ways little insider secrets that I can see what offers are landing with my audience
and do and and they want more of and my so my 2024 part of my 2024 q4 on ramp is to do a
Black Friday. We’re going to do five days of specials. This Black Friday week. So keep an eye
out for that. If you want early bird access to that, we’ve got an early bird bonus. DM me, and I
will let you know what that looks like. But we’re gonna be doing that and and again, we’re
gonna be making some new some new things you’ve never heard before that we’ve done. We’re pulling some things out of our program and making them Black Friday offers. And we’re
maybe doing some things that you have, you just have seen before, right? Maybe we’re going
to do a little bit of a buy one, get one for one day, like we’re testing things, right? We’re testing
things because I want to know what I want to bring into 2025 so that I can have that success
that I’m really looking for in 2025 that makes sense. You know, you can offer a special end of
the year promotions, holiday offers, bundle some services, early bird rates. If you have a new a
program, if you’ve got a 2025, program, maybe you have some early bird rates for that now,
right again, reach out to past clients. Reach out to existing clients. Maybe you can have an
offer for them if they sign up for all of the next year, right they can get some kind of a bonus
with you. Visibility campaigns. What are what are you going to do to show up? You know, listen,
I want you to be authentic. I want you to show up live. But there’s lots of things you can pre
schedule, lots of things. You guys know how well reels do, even on LinkedIn, right? Reels are
doing amazing on LinkedIn. We’ve got our little video tab now on LinkedIn that we have not had
before. Create that now. Get it all out of the way so that you can relax come December, if you
want to take a week or two off, or even the whole month, right? Create a lot of it. But that
doesn’t mean your visibility campaigns have to stop just because you’re taking a break, right?
You may want to, you may or may not, like you could turn your phone off, and that makes me
very happy, right? But you also might want to, you know, pop in every now and then and just
jump into comments, or maybe have somebody on your team do that for you, right? Because
you do want to stay top of mind. So as you move into the new year, people remember who you
are, and they’re excited to work with you, right? So I want you to think about this for a second. I
want you to take a like, just take a beat here. Obviously, if you’re driving, don’t do this. But if
you’re not driving, maybe close your eyes for a second and think about starting off the
16:59
new year with this on ramp of preparation,
Karen Yankovich 17:05
so that when you offer your offer in January, you’ve already got people kind of like, pre sold for
it, or pre raised their hand for it. I want no more, right? This foundation you set think about how
nice it’s going to be as you move into 2025, with a plan, right? With a plan, you know, you
know, part of the work we do in our our marketing planning training, which is actually going to
be one of the Black Friday offers, um, you’ll be able to get that is, you know, do you want to be
interviewed on podcast? How many? Well, how are you going to get them? Do you maybe I
want to sign up for a podcast, like a service or something like, how are you going to get them?
These are all things we help you with. But think about this. You’ve done all that in 2024 now
2025 is here, and you look at your calendar, and you’ve got those podcast interviews on the
calendar, building your credibility, building your visibility, right? You’ve already done the prep
work. Now, in 2025 you’re just rolling it out. You’re just rolling it out, and it’s happening, and it’s
bringing new people in, right? So I want you to just kind of spend a minute thinking about how
amazing that would feel, and that all has to happen now, right? As opposed to, it’s January, and
you’re like, alright, what are we doing this year? What are we doing this year? So I guess what I
want you to do. I guess why? The reason I did this episode is I want you to take q4 seriously as
the on ramp to something bigger. The groundwork that you lay now can pay off exponentially.
I’m not, I’m not kidding you. This is where it happens, in our marketing planning training. You’ll
again, you’ll have an option, an opportunity to grab during Black Friday week. We actually have
a q4 tracking in there as well, because I want you to start it now so that when the new year
comes, you’re just rolling it right into it. Okay, you’re just rolling right into it. So I hope that I’ve
inspired you to see how you can take some time in the next couple of weeks to really set
yourself up for amazing success in 2025 I’m here for you. Archie’s linked up programs are the
content is? We just read you the content all the time, but the content was all new as of last
year, I think, or a year and a half ago, maybe. But we’ve reworked a little bit about how we’re
showing up in these programs, so that we can make a couple different levels available to you.
I’ve also, for the first time, got a platinum level. If you want to work one on one with me for an
entire year, we’ve got the opportunity to do that. I’m so excited about that I can’t even tell you,
because I love being able to really dive deep with you. So if you want to know what that looks
like, or if you just, I mean, if you just want to talk, just book some spot on my calendar. Go to
Karen yankovich.com/call it is the way to learn more about what’s going on. Keep an eye out in
your inbox. If you’re not on our email list, DM me that you want to get on the early bird list, and
I will get you on the early bird list. And for the Black Friday. Deals, because we do have a
special bonus for that. And you know, if this was helpful to you, you know, I’d love for you to
share this with your audience. Just take a quick screenshot and share this episode with your
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social media audience. Make sure you tag me. I’m Karen Yankovich. At Karen Yankovich
everywhere you can use the hashtag. Good girls get rich as well. And that those two things help
me see it, because if I see it, I can share it with my audience. And then I get to get you know
you’ve shown up for me. I want to show up for you, right? So it gives me a way to do that. So I
would love for you to do that. I’m here for you through q4 in q1 whenever you’re looking for it,
we’ve got some great episodes as we as we go through the rest of 2024, I can’t wait for you to
hear them. So we’ll be back next week with another episode of The Good girls get rich podcast.
I’ll see you then.