How to Position Yourself as a Premium Expert (And Get Paid Like One!)

GGGR Episode 304 – FInal

SUMMARY KEYWORDS
high ticket opportunities, reduce hustle, premium offers, LinkedIn strategy, media opportunities,
visibility importance, client referrals, networking benefits, expert positioning, credibility building,
lucrative career, no hustle, program details, audience engagement, high vibe relationships
SPEAKERS
Speaker 1, Karen Yankovich
00:00
Karen,
K
Karen Yankovich 00:10
hello and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich, and this
is the place where we talk about building wealth, impact and ease into your life as a woman
entrepreneur or career owner or business professional, if you are tired of hustling for every
single dollar, today’s episode is for you. And you know, I remember somebody said to me one
time, you know when, when I had a paycheck, you wake up on Friday and there’s money in the
bank, right? And yes, you earned it. You worked for it. But as an entrepreneur, sometimes you
feel like you have to actually, and it’s probably true that you have to earn every single dollar,
right? You have to bring in every single dollar. So it could feel like a hustle. It could feel like a
hustle. And I am so anti hustle. I am breaking down in this episode, the new approach, the one
that’s working right now for women like you. We’re talking about how to attract high ticket
opportunities without burnout. That’s what we’re talking about today. She’s linked up opens
again in March. We’re going to be walking you through this exact strategy. So if you want Early
Access, DM me on LinkedIn or Instagram ready and let me know, and I’ll get you some details.
And for now, let’s get into it here on the podcast. So one of the first things we do in our she’s
linked up program is we
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Speaker 1 01:19
help you create a high ticket opportunity,
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Karen Yankovich 01:23
and it’s different for everyone. We’ve had people that wanted spots on boards of directors.
and it’s different for everyone. We’ve had people that wanted spots on boards of directors.
We’ve had people that wanted high ticket clients. We’ve had people that wanted to sell their
business, right like so what is a high ticket opportunity? It’s not that I think that you should
never have low ticket offers, but so often, I find that there’s so much focus on the low ticket
offers that the high ticket offers don’t happen. So what I want you to do, what we do, is we help
you reframe the way you look at your offers, and we focus on the highest ticket opportunities,
and we let business trickle down to the lower cost services. Right? Does that make sense? So
we need you to just, I’m not. And again, you know, I’ve said this in this series. This is, I think,
the third in the series of special episodes that we’ve got out for you here on the good girls get
rich. And we’ve said this, I’ve said this a few times. I’m not looking for you to overcharge. It is
not about overcharging. It’s about having enough of a budget to over deliver where everybody
is so unbelievably thrilled and happy at the end of the end of the engagement, right? So what
you need to do is you need to kind of package your expertise into those premium,
transformational offers, right? If it’s you again, you’re looking to get hired somewhere, or you’re
looking to get a promotion, then we’re looking to position you as that, and we’re going to talk
more about what that looks like in this. This is truly one of the first things we focus on. And
she’s linked up because and you know, we have live group sessions. And I love when I get an
opportunity on these sessions to brainstorm with you on what those opportunities are. It’s one
of my favorite things to do is to help you create your high ticket offer. And you know, it’s about
getting you out of your head. It truly is about getting around her head, because it makes such a
big difference. And I think I mentioned on the last episode of this, if you haven’t listened, you
need to go back and listen. You know, a client that we doubled and tripled in more than that by
the end of one conversation about this, right? And it was by the time we were done. It was such
a huge win, win, win, and she needed to get less clients who wasn’t hustling as much, right?
Reduce the hustle, build in the ease. That’s what we’re looking for around here. This is what
you need to do if you want to work less and earn more. There is no two ways about it, unless
you’re Walmart and you’re going to sell a billion of something. It’s not going to you’re not going
to hit the numbers you want with those low ticket offers, at least not upfront, at least not up
front. I mean, there’s strategies, and there’s people that teach that, and I don’t want to dis that,
it’s not my expertise, right? But I know that there’s ways to do that, but it is the hard way. It is
the hard way. You need to have a lot of ad budget and a lot of patients. You can get high ticket,
you know, contracts signed within a day or two. And I’ve seen it happen. It happens. It’s
happened to me and it happens to my clients consistently, right? So it just, it’s just, I’m not
saying don’t do those things. Make sure you have one of these high ticket opportunities in your
back pocket so it’s always available to you. And then, right? We need to go back to LinkedIn,
because when I ask people where they get most of their opportunities from the biggest
opportunities they’ve gotten, almost always they say, well, it was from a referral, right? Well,
where do referrals happen? They happen when you network, they happen when you talk to
people. They happen when you meet people. Where does that happen? Ding, ding, ding, ding,
LinkedIn, right, LinkedIn. And the beautiful thing about LinkedIn as a relationship platform is
you don’t need to post three times a day. You don’t even need to post every day, right? I do
want you to be in the wall consistently, but it isn’t about the Remember, we’re reducing the
hustle so you don’t have to have a billion posts on the regular basis. You just need a profile that
positioned you as the expert, as the influencer, as the person with the expertise that we know
you have and you know you have. Of, right? You need to build, you need to then use LinkedIn
to be building real relationships with decision makers, not you know, it’s not about talking to
100 people and hoping something sticks. It’s about creating a strategy that gets you on the
phone with the people that can say yes consistently and simply not a million times a week, one
or two times a week, maybe three times a week, right? It’s it can be simple. And again, these
are all the things we teach you how to do step by step in our she’s linked up program, which
has been completely reimagined for 2025 so I’m so excited. I’m so excited about this. I can’t
even tell you, you know we’ve heard right? It’s not about what you know. It’s about who you
know. We’ve heard these things. You’re the sum of the five people you hang out with, please
put your focus there. It’s where the opportunities are. And I can help you do this. Here’s the last
thing I want to talk about on this show. This is gonna be a quick one. Visibility is non negotiable.
It’s non negotiable you in this world we live in, if you are not standing out, you’re invisible, and
you are not going to get clients if you’re invisible. Now, when I say visibility again, remember,
this is the low pressure, no struggle, no hustle, visibility. But that’s why we focus on media
opportunities, because I get to in front of one to many, right? You’re not hustling like let’s think
about this. Think about this. If you’ve got a great talk and you want to get in front of a room of
100 people. You can hustle to put 100 people in that room, or you can let somebody else bring
the 100 people to that room, and you just stand in front of the room and talk. That’s the she’s
linked up way, right? That’s the way that we bring in the ease into your life and in your
business. So with immediate opportunities. When we teach you how to get these media
opportunities, it’s about letting other people put you on those stages, put those the microphone
in front of you, and get you in front of their audience of 100 1000 10,000 a million people. I
mean, we’ve had people featured in just the biggest news outlets on the planet, right? It can be
you and it it doesn’t those are not people that were like superstars. There were people that you
know, maybe had never had media before, and then we’re featuring on NBC the next week.
Right? This happens so consistently, so consistently. When you’re in the press, people see you
as the authority. You borrow the credibility of the media outlet that’s featuring you, right? So
it’s not just you telling everybody that you’re really good at this stuff. It’s other people saying
you need to listen to Karen. She really knows her stuff, right? This is how this works. This is how
this works. And you stop trying to you’re not convincing people all the time that you’re that
they need to buy from you, or that they need to join your program, or that they need to hire
you to do something. You’re attracting, attracting it that magnetic quality, which is priceless in
your business and in your career, that meant people reaching out to you, people seeking you
out. That’s what we want for you. And that’s again, that’s the she’s linked up way. We like I love
it when I start to see people’s magnets strengthening, I’m like, you see that? Do you see that?
That’s your magnet, right? That’s what we want. We want you to be out there in a simple way,
but getting in front of these audiences that position you as an influencer, build your credibility
and change your life and your career forever. And I do not say that lightly, right? I think about,
you know, oh my gosh. I think about so many people, but I think about one of my clients who
was a realtor on the West Coast and saw an article written by somebody on NBC News, right,
and just commented on it, right? Had a great LinkedIn profile, right? We want to make sure you
have a great LinkedIn profile, because you need to look credible. So had a great LinkedIn
profile. And by the way, you know, she has LinkedIn program, we write your LinkedIn profile for
you. You never have to do that again. But putting that aside, you had a great LinkedIn profile,
but then reached out because I saw an article about, you know, housing prices or something, I
don’t know, something that this one engaged with the journalist, which is what we teach you
how to do, tagged the journalists in a couple different places, and said, and then connected
with the journalist on LinkedIn and said, Hey, I just, I love this article that you just wrote. And,
you know, maybe, maybe you saw I tagged you in a couple places. I shared it with my
audience, right? So the journalist, of course, loves this. This is what we this is what we want us
in the media, right? We, we, I want you to share this podcast. I want you to tell me you liked it. I
want you to share it. It helps me so much when you do that. So of course, that’s the same, even
if it’s NBC, even if you’re Oprah, right? So a week later, the journalist then reached out to my
client and said, Hey, I’m writing another article. Can I ask you a couple questions turning to a
full page article on NBC news.com just the only person quoted was my client seen by, I think 65
million people see NBC, right? But here’s the thing, it’s not just that somebody heard about my
client, you know, in Texas and now is buying a house and on the West Coast, right? It’s not
about that. It’s about my client being able to take that article and focus, feature it, share it,
take it with them on listing appointments, so that they can say, hey, when I was NBC News’s
housing price specialist, right? That’s the credibility and the authority that none of it the
competitors had, right? These are the kinds of things that happen when you make this shift,
and it happens that. That fast it happened for this client in a week. Thinking about another one
of my clients, who has been was struggling for years, wrote books on the topic that she’s an
expert in, and was struggling for years to to really monetize right? She She was really good at
what she does, but she was really struggling to monetize what she did. And before she even
finished our 12 week program, she was getting asked to speak on panels, like on, you know, on
virtual events with some of the people that she has been looking up to for years, she was now
positioned as a peer of the most influential people in her industry. Right? This can happen the
when you shift the way you show up, when you shift your mindset, and you step into thinking
things from that higher vibe level. Okay, that’s what I want for you. That is what we do around
here, and that’s what I want for you. So I hope that this makes sense for you. I hope you
understand what we’re talking about here. You know, if you’re ready to start to create a really
lucrative career, life changing, generational wealth, type money in your career, in business,
without the hustle, without the hustle, I want you inside. She’s linked up. Okay, our doors are
opening in March 2025 we’ve completely revamped this program. I would love to talk to you
about it, so just DM me on LinkedIn or Instagram that I’m ready, and I’ll get you the details. This
is, again, no hustle, no pressure. If you’re interested, let me know. I’ll get you the details,
because we’ve got some really cool stuff for you in this new, newly redesigned version of this
program. So if this episode resonated with you, and you think you’ve got an audience of people
that it might resonate with, and you know, I’d love for you to share this episode with your
networks, right? It helps tag me so that I can see it, so that I can share it again and get you that
visibility that you’re kind enough to get me right. So share it with your friends. Share it with
your network. You know, this is how we lift each other up, and this is that high vibe relationship
build your business with ease, vibe that we go for around here. It really can change everything
for you. So if you’re ready for that next level, don’t forget all you gotta do is DM. Gotta do is DM
me that you’re ready, and I am here to help you build that lucrative career together. I’ll see you
in a couple days with another episode you.