How to Turn Your LinkedIn Profile Into a $100K Revenue Generator

GGGR 307 – Final

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Karen,

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hello there, and welcome back to the good girls get rich podcast. I am your host, Karen

Yankovich, and today’s episode is for every woman who has ever looked at her LinkedIn profile

and thought, What am I doing here? Like, is this profile even doing anything for me? Here’s the

truth, your LinkedIn profile can be one of your most powerful revenue generating tools if it’s

positioned correctly. And then I’ll say this lightly, you know, I’ve had many conversations with

people about LinkedIn, as you can imagine, but just recently, I’ve had a few and the

conversations I’m having are around I don’t even really think about LinkedIn as social media.

Hallelujah. Hallelujah, that we’re finally starting to realize that right? Because it is not social

media, your LinkedIn profile is not just a resume. It is not just a digital business card. And what

we’re going to talk about in this episode is how to turn one profile. You need to have one

profile. It is your personal brand. There’s not one for your coaching business and one for your

accounting business. One profile for you. We’re gonna turn you talked about how to turn that

one profile into 100k in revenue. I’m gonna show you exactly how that’s possible. I’m gonna

break this down. I’m gonna break down what a high converting profile actually looks like, what

women are wildly underestimating, why women are wildly underestimating its power, and how

this one piece of online real estate can unlock your dream clients. Can get you media coverage,

can help get you speaking gigs. Whatever it is that’s going to elevate your brand and elevate

your authority, elevate your bank account. We can do that with your LinkedIn profile. Because,

listen, if people can’t find you, they can’t hire you, and they’re going to hire who, who does

come up, right? I am so over watching brilliant women lose out because they’re the best kept

secret in their industry. It is your time, and we’re going to talk today about how we can start

making LinkedIn work for you. And, you know, I have a couple stories about this, because, as

you can imagine, right? I think back to my client, Lauren. I’ve been connected with Lauren for a

while, and for whatever reason, it wasn’t she didn’t feel it was the time to step in and get, you

know, get the work done.

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And She’s a hard worker, believe me, she is very successful, a very hard worker, but she called

me one day and she said, You know what? I applied for this opportunity. I had a conversation

with them. I didn’t get the opportunity. But here’s the thing, they looked at my LinkedIn profile,

and as soon as I saw that, I knew why I lost the opportunity. I lost the opportunity because I

didn’t take the time to create the profile. That’s it. I’m doing this now. Here’s my credit card,

right? Like, it’s happens time and time and time again. And here’s the thing too. Like, if peopleare going into LinkedIn, and let’s say you’re a speaker, right? And that’s how you generate

business, and they type in money, mindset, speaker, and you don’t have the right keywords in

your profile, your competitors are coming up. They’re getting the business, right? They’re

getting the business. And I remember a time, a couple moves ago, I’ve moved up a few times in

the last couple years. A couple moves ago, I moved to the Toms River, New Jersey area, and

needed a dentist. I needed a dentist. So what I do? I’m an online marketer, right? I went online.

I Googled, well, dentist, you guys need to get a better online presence. I couldn’t find any

dentist that, I mean, I kind of looking I didn’t find anything. I found this one dentist. It wasn’t

that far from me, and he had this great online presence. Said all the way things in his pro, on

his on his website, to me

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the worst dentist I’ve ever been to in my entire life.

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But I went to him because he attracted me with his online presence, right? I went in, I’ve

searched for a dentist. I looked at reviews, I looked at his website, I looked at things. And

honest, I mean, I didn’t know there wasn’t a thing as a really terrible dentist, but trust me,

there is right? And it was really eye opening to me, because I realized I probably talked about it

on the show. If you’re a long time listener, you’ve probably heard that story before, because,

because it’s a this is stuff we have control over, right? I talk a lot about how I think, you know,

this episode’s going live. It’s, you know, q2, 2025,

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the world is crazy, right? So where can we take control of our destiny? This your LinkedIn profile

is where you can take control of your destiny. And listen, we’ve got enrollment open now for

she’s linked up, so we can help you with this. And one of the things we do and she’s linked up is

write your LinkedIn profile for you. Okay, so we’ve completely redesigned the program you go

to. She’s linked up.com, you’ll see the details. The content is the same. We’ve redesigned how

we’re delivering it, because we’ve because it’s the sign of A times like, I want to be able to

deliver what you’re looking for. But one thing that doesn’t change is that in our flagship cheese

linked up program, we write your profile for you, because I know how important it is, okay, I

know how important it is, so you’re gonna be able to take a stab at it after this episode, or

check out cheeselinked up.com if you want some help. So let’s talk a little bit about why your

profile is not.

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Just a profile, right? You know, so many people think of LinkedIn as a resume, but in 2025 it is

your virtual brand. It is your virtual storefront. It is where people check you out, and you need

to check out. Your profile should work like your highest converting sales page, that’s right, sales

page. Your profile should be written like a sales page, not like a resume. And so many people

are wasting that space. Right? Every day, every day I talk to decision makers, PR people,podcast hosts, buyers, everyone searching for their experts on LinkedIn, right? Everyone, me.

Everyone is doing this right? If your profile isn’t screaming, pick me, pick me. I’m the one for

you, and here’s why. And like writing a profile that tells me why you are peers with the most

influential people in your industry, you’re missing out, right? So let’s end that day.

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You know, I can, I can tell you there was a time that there was a time that I had a client that

came to me, and it was really interesting, because it was, I at the time we were doing we had a

higher ticket our program was a much higher ticket program, and we’ve shifted that, because

that’s what our people are asking for, that’s what you’re asking for, right? So it’s a much higher

price point program. I think at the time, it was around $10,000 and we delivered a lot more one

on one, like there was a lot more one on one in that, in that version of the program, which for a

lot of reasons, it didn’t need to be that way. Anyway. That’s a story for another day, right? But

it’s time we were doing enrollment calls to enroll people in the program. So I had a calendar,

and in my enrollment call calendar open, which is still open, by the way, you can still book a

call with me if you want to know what it looks like to work with me. And that link to that is right

on my LinkedIn profile, right in the in the featured section. But it was like a Friday afternoon or

Friday morning, and I look at my calendar and somebody books a call for, like, four o’clock on a

Friday. I was like, Oh, okay. Like, and listen, I shouldn’t say right, because it’s my business, and

I love talking to you guys, I truly do. But I was like, oh Friday, like, end of the day on Friday.

Like, I maybe had a one week, I don’t know, but I don’t know, but I remember thinking like, Oh

my gosh. Well, she filled out the form, did all the things, right? And I get on the call and she

tells me I was on LinkedIn this morning, and I was poking around LinkedIn, and I saw your

comment on somebody else’s thread. So hear me here. Okay, she didn’t know who I was Friday

morning. Okay, Friday morning, she didn’t know who I was. I had commented on somebody

else’s thread. Remember, I wasn’t selling, I wasn’t promoting, I wasn’t marketing, right? I was I

jumped into a conversation, but when I jumped into a conversation, my headline shows up,

right? It’s easy to see who I am. She clicked on my profile, liked what she saw, was looking for

some help with LinkedIn strategy so on my profile that there was a way to book a call. My

calendar was open for that same day. She booked a call and enrolled in my program at 10k

okay, that happened within a matter of hours. Now, she didn’t do that because she listened to

300 episodes of my podcast. She didn’t know who I was on Thursday, right? And I’m telling you

this because this can happen for you too. Okay, she doesn’t know. She doesn’t really. She

didn’t know much about me at all. Now listen, I’m sure she checked me out and I did my job of

creating the credibility all the podcast interviews I do and everything else, but she didn’t get

me from any of that. She simply saw my LinkedIn profile, saw what she wanted, saw what was

saw what she was looking for. Book to call enrolled in my program. This can happen to you. So

let’s talk about what 100k LinkedIn profile looks like. Okay, remember that I’m going to use

$10,000 because that’s the number we’ve been throwing around on this episode so far, right? If

you’re telling me, oh my gosh, Karen, I can’t come up with a 10k offer, by the way, and she’s

linked up, the very first thing we do, or one of the very first things we do, is we help you with

your higher ticket offers, right? Because LinkedIn is not the place I’ve said, said this a million

times. It’s not the place to sell a pen. It’s the place to get a distributor that wants to buy

100,000 of your pens, right? So the first thing we need to do is, what’s your 100,000 pens offer?

Let’s say it’s a 10k offer, whatever that looks like. My favorite thing to do is have conversations

with you about this. And even though we don’t have as much one on one in the program, he

gets talked to me often, right? So there’s lots of opportunity to brainstorm with you on what

your one on one offer is, you and I, right? So remember, if we’re getting to 100k with this, you

don’t need $1,000 offers, right, or a million dollar offers, right? You need 10. You need 10people. You want to make 100k you’re, by the way, it’s not enough money. I want you to make

at least a quarter million dollars a year. Keep that number. Keep that number in your brain as

you’re doing your marketing plans, all things we talk about and choose, linked up, right? But

you’ll we’re looking at 10. We’re talking today. We’re talking about 100k from your LinkedIn

profile. So we need 10, 10k clients. Okay, so thinking about how this can be right,

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if you do retainers, let’s say you do retainers, right, or you do speaking, right? Let’s say you do

speaking and you want to speak every month. Let’s say you get $2,500 for your speaking

engagements, right? Times 12 months, that’s 30k with 30,000 into 100,000 right? Here’s the

thing that happens too. One client finds you, refers to more. Maybe you get a media feature.

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Maybe you get an inbound inquiry, like I did on that Friday, right? Your profile is the trigger

point for this, for that ripple effect of revenue. Okay, but you’ve got to start somewhere. You’ve

got to start somewhere. Okay, you know, I think about Marisha Murphy. She’s actually been on

this podcast, and marusha and I worked together to support each other. She was, she’s a

expert in community. We’ll link to the show in the show notes that I talked to with Marusia at

and so she helped me, and I helped her. So she joined our program right as part of what she

did, and basically I’m reading to you a message I got from her. I’m loving what I’m creating on

LinkedIn. Two weeks of posting, two weeks working with you and I already have five perfect

leads. Two weeks, two weeks, okay? Like in two weeks, she had five perfect leads because she

was intentional about what she was posting. She was intentional about her profile, right? This

can be the same for you. The beauty of LinkedIn, listen, I you. I love credibility. I teach

credibility. That’s why we talk about PR. But the beauty of LinkedIn is your credibility is there? If

people are searching for it, don’t, honestly, almost don’t need it. You get built in credibility on

LinkedIn with things like your

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testimonials, right? If you’ve got recommendations on LinkedIn, built in credibility. So think a

little bit about your positioning. Okay, don’t say I am a coach or a consultant. I mean, say use

those words, because those words are important on LinkedIn. But the positioning is that you

are the go to expert. You need to be positioning yourself as if your peers with the most

influential people in your industry. Okay, your headline is your first impression. We want it to be

magnetic. Remember, we’re talking about Inbound inquiries here on LinkedIn, right? So that’s

magnetic. We I can’t even tell you how the joy that I get when I start getting messages from my

clients about their when I start to see their magnet strengthening, they’re starting to get those

inbound inquiries, right? Oh my gosh. I love, love, love, love, love, that. So in your headline,

keep in mind, nobody really cares about you. They care about what you can do for them. So

you want to be positioning yourself as the go to expert. But in your headlines, help people who

you are, who you help, and how you help them, because that’s going to let them understand

why them, why you are the person for them, the example that I’ve used a million times on this

podcast, but it’s one that works, so I’m going to use it again. Is you can be a financial planner,

and maybe you’re a great financial planner, but you and a million other people on LinkedIn aregreat financial planners, but if you say on your LinkedIn profile that I’m a financial planner, and

my expertise is helping women over 50 create enough wealth to retire at 60, now you’re

speaking my language right now, I’m like, Ooh, you’re telling me why you now. Keep in mind, it

doesn’t mean you can only work with women over 50, right? But you’re you’re creating a

magnet for that type of client. If that’s the kind of client you want, and it’s going to attract

those people, and it still gives you the opportunity to work with other people. I mean, my

podcast, this podcast you’re listening to, is called Good girls get rich. My program is called,

she’s linked up, and I’m going to say about half of my private consulting clients are men.

Sometimes I can’t help men just because I love I just like to focus on women because I feel like

they don’t feel included in this work, right? So I want to include more women, and that’s why I

focus on women, right? So you want to do that in your headline,

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then you get to your about section, right? And remember, the about section used to be your

summary. And one day, I remember I was actually a client, so I was I knew exactly where I was

sitting. Crazy. How that stuff happens, right? I know exactly where I was sitting. And I looked at

it, and it was like, all of a sudden, it was called about and not summary. And I was like, Oh,

that’s interesting, because the summary is boring, right? A summary is like, give me the Cliff

Notes. About section is is emotional, right? You You’re telling people a little bit about who you

are and why you love this work and and you’re telling me about you, if you know anything

about online marketing, if you’ve done any research at website design and things like that.

Often the about page on websites is the most visited website because people want to know

about the people that they’re working with. So tell people about you in your about section,

right? If you’ve got media and speaking of features, show us that stuff, right? But do it in a way

where you’re telling us a story. Like, you know, I can say something like, Oh my gosh. I

remember the first time I was at a Sirius XM radio station studio. I felt so cool to have those

headphones on and to be sitting across from the host with all the Sirius XM branding around

me, like you can show you can tell stories about that in your about section, right? And I can say,

I love when I get those stories from my clients. I love when my clients tell me about their first

time that they were like, Wow, maybe I have a big deal, right? Like, this is, this is how it works,

right? So you want to include all of that in your about section. You want to have an about

section that tells stories that make people want to read it nobody wants to read you know,

Karen Yankovich was known for like, please, if you do nothing else, keep your about.

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Action in first person. Because remember, this is a one to one intimate connection between you

and me on LinkedIn, right? This is not this standoffish second, you know, or third person type

thing. It is. It is something personal. And I want to, I want you to be, I want to feel like you’re

talking to me directly, right? So, so when you’re creating your about section. Do that? Use all

2600 characters in your about section, because remember, we’re talking about keywords here,

right? Remember I said if somebody was looking for a money mindset speaker, they’re going to

look, they’re going to look for that on LinkedIn. And if you don’t, so you want to be talking about

money mindset a lot, and your about section is a great place to do that. You don’t want to stuff

those keywords, but you certainly could use those terms over and over again. Think about what

people are searching for on LinkedIn, which is a little bit different than on a search engine,

right? We’re not looking for vitamin D on LinkedIn, but we might be looking for a vitamin Ddistributor, right? So think about how it might be a little different on LinkedIn and use those

words consistently in your profile. There’s we, I talked a little bit about the power of your

testimonials and recommendations. You know, again, going back to your website, right? If

you’re doing online marketing, or you’re creating a personal brand, or you’re looking to get a

consulting gig for $25,000

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chances are you, you have referrals, right? You have people going to ask you for references,

right? You’ve hand picked them. It’s okay. We all hand picked them. You’re expected to hand

pick them, right? But on LinkedIn, if you go to my LinkedIn, if somebody asked me for

references, I say absolutely, I’m going to send you a I’ll send you my references this afternoon.

But in the meantime, going over to my LinkedIn profile, there’s more than 100

recommendations. There. Feel free to reach out to any of those people and ask any question

you want. That’s pretty powerful stuff, right? This all happens on your LinkedIn profile. Those

endorsements, those things that people feel like are annoying. You know, like when your

people you get endorsed for something you don’t even do by people you don’t really even

know. Guess what? They’re powerful. They tell LinkedIn that lots of people have trust in you for

this keyword, right? Endorsements, your keywords to help bring more people to your profile

and and it tells people looking to hire you that 100 people, a million people, trust you in this

topic, right? Really, really important stuff. The best part about this, I mean, listen, there’s so

much more we can talk about. I don’t want this to about. I don’t want this to be too long. I’m

really committed to keeping these little bonus episodes somewhat shorter.

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There’s so many, I mean, there’s so many ways that you can skin this cat, but know that when I

mean, I feel free, by the way, to connect with me on LinkedIn and look at my profile and model

it right. Well, copy it, but model it, because you can look at it and how if it’s going to help you

take action on your profile. I’m all down for that. I’m all down for that. I am here to help you in

any way that I can, because I am so tired of smart, accomplished, successful women showing

up small online. You know what if we were back to when I started this the reasons I started this

podcast. I was taught to wait, to be modest, to not self promote, right? I had to unlearn all that

stuff. Maybe you can relate to that, right? We’re fighting visibility blocks and imposter

syndrome. I don’t know why this is. I really don’t know why this is, but to this day, I find that

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women just don’t get the reach that men get. I don’t know why that is. I don’t know why, but

you know what? I’m not going to worry about it. I’m just going to I’m just going to overcome it,

right in my world, and hopefully you do in your world, right? We want to shift the narrative

here. You don’t have to post on LinkedIn every day. You don’t have to post three times a day.

You don’t have to go viral. You just need to show up like the leader that you already are, and

your profile is the easiest place to start. This does that make sense?

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So there you have it. One profile, one powerful, powerful, powerful positioning shift, one

decision to finally stop playing small, and suddenly you’re not the best kept secret. You’re the

one people are looking for. You’re the one people find when they’re looking for what it is that

you want to be found for. So if today’s episode lit something up in you and you’re ready to

reposition your LinkedIn presence attract premium opportunities,

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potential media opportunities, speaking opportunities, things that position you for more impact,

more influence, and ultimately more income, then you know, I’m here to help you grow your

business without chasing leads. I am all about it being magnetic. I’m not going to ever teach

you to spam your LinkedIn network. Ever, ever, ever. This is a very micro, targeted approach

we take, which means it brings in. It brings a lot of ease into the process.

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If you’re ready for this, I want to personally invite you to join us inside. She’s linked up, the

doors are officially open. We we spent a little time redesigning the program. The content is the

same. We have not the content is good. If you’ve taken she linked up before and you’re

listening to this, go back through the content and by the way, one of the things we’ve changed

and she’s linked up is we have opened up all of our calls to our entire.

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Alumni community as well. So if you’re an alumni, if she’s linked up, you are, you are invited to

our calls. I just, you know, I was looking at, how did I want to move forward with this? And so

many people are moving to more of a more community aspect, and billing you, you know, $5 or

$5 million a month to stay a part of the community. I decided I didn’t really want to do that. I

have a community. I just want to continue to serve the community that I already have, and

then continue to add to it, right? So we’ve redesigned this program to be more powerful than

ever. We’re bringing in some guest experts that are amazing. So especially if you are,

especially if you are a woman who is ready to step into more leadership with visibility, with

ease, in a micro, targeted way, check us out at she’s linked up.com Remember, we’re going to

write your LinkedIn profile for you, right? By professional LinkedIn profile writers. They are

amazing. We’re going to help you create a magnetic visibility strategy. You’re going to get PR

and media training without having to pay $10,000 a month to a publicist, right? You’re going to

learn how to do this simply for yourself. By the way, we’ve even got a bonus in this program

that you can give your virtual assistant, if you have one to learn how to support you in this,

because you’re probably already paying somebody to do this, right? So I don’t You don’t need

to be doing all of this yourself. It’s LinkedIn. You need to be doing a lot of it yourself, right?

People think they’re talking to you. They need to be talking to you. There’s a lot of support you

can get. We’ve got a bonus with our VA training, especially that you can give to your assistant

so that they can help you with some of this stuff, so that you can I want you to continue to

show up in your zone of genius, right, not stressing over how to pitch a journalist, right? Like,

let we’re gonna teach you how to do that. But if you have somebody that can help you, we’re

gonna help them lifetime access to our coaching support and sisterhood. This is, this is not just

a course. This is not just a course. It’s a complete reset of your brand, of the way you think. Wehave a private podcast that is mindset focused, that is just for our seasoning up community. If

you are a a it is fairly new. We’ve got about 12 or 13 episodes in at the time I’m recording this,

maybe 15, they’re fairly new, and it’s fairly new. So if you’ve been a part of our she’s linked up

community, and you’re not a part of that private podcast, message me on LinkedIn, and I’ll get

you the link so that you can join it, because it’s available again to all of our alumni forever.

Because the mindset I can give you all the strategy in the world, right? And I love strategy, I

love talking strategy, but if your head is not in the right place, it’s not going to work right? So

we need to have your way to align your ambitions with your aspirations, right and with your

mindset. This is your brand, your life, your income that we’re going to impact here. This is next

level leadership. So go to she’s linked up com. Check it out. And I am here to help you build the

business and the life that you truly deserve. We need each other at this moment in the world,

we need each other. I don’t know what’s happening in I don’t know what’s happening in the

world. I know people are getting laid off. I have a cousin, if you’re listening to this, I think about

you all the time. She worked for the government. She got laid off, right?

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This is what you need, whether you’re employed or unemployed or an entrepreneur, you need

to take control of your destiny with your brand. All of that is poured into this program. I’m here

for you. I’m here for that because this is how we build wealth, and this is how we stay and do

what it is we’re good at, right? This is the name of the show, Good girls get rich. I want you to

do what you’re good at and build wealth while you’re doing it. Alright, I’ll see you back here

next week. Check it out. She’s linked up.com