How to Use LinkedIn to Land Speaking Engagements

GGGR 292 – Final

SUMMARY KEYWORDS
LinkedIn strategy, speaking engagements, personal branding, keynote speaker, networking tips,
media opportunities, profile optimization, event research, cold outreach, audience engagement,
virtual events, conference season, media mentions, thought leadership, podcast interviews
SPEAKERS
Karen Yankovich
00:00
Karen
Karen Yankovich 00:09
yankovich, hello and welcome to the good girls get rich podcast. I’m your host. Karen
yankovich, and I really love this week’s topic because it is something I think so many of us don’t
think about. And what we’re going to be talking about today is how to use LinkedIn to land
more speaking engagements. And you know, if you are an entrepreneur or building your
thought leader brand, whatever that looks like for you, right? You maybe you’re looking to to
whatever your next if you’re looking at your next chapter looking differently than this chapter,
and one of the fastest ways to start to build your thought leader brand is to have a microphone
in your hand. And it doesn’t necessarily have to be standing on a big stage. It could be virtual.
It could be local, right? Local chambers of commerce, local women’s groups, you know, local
whatever, whatever kind of organizations that that would feed your you know your business,
right? It has an audience full of people that will feed your business, and you know, it
immediately elevates you when you’re the one that’s the speaker, right? It immediately
elevates you energetically. It elevates your personal branding, right? Because now you are a
speaker or a keynote speaker, and it expands your influence, right? You know, a lot of people
say to me, you know, because I, one of the things that I teach is you don’t really need to have a
ton of LinkedIn connections, but I happen to have a lot. But I have a lot because I speak a lot,
and most of the people done at the conference connect with me, right? So it expands my
influence. So every time I’m in front of an audience, and, you know, we’re going to talk a little
bit here. This, like two sides to this, right? There’s as as most of, oh, I don’t have any, I don’t
have it here with me, but, um, you know, and if you’ve, if you’ve ever seen or she’s linked up
logo, then you’ll, you will probably notice that it’s a little Yin yangy, right? And the reason we do
that is because I believe that in order to kind of have the success that I know is there for you as
you’re stepping into your next chapter, as you’re building your brand as a thought leader,
there’s strategy, right? There’s the strategy stuff, but there’s also the mindset. And all the
strategy, all the ambition in the world, isn’t going to get you there if your energy isn’t aligned
K
with your ambition, right? So we’re going to talk a little bit about that too. So there’s a little bit
of a dual approach to what I’m going to teach you here today on this podcast, and this is
definitely a teaching one, so you’re going to want to listen to this again, or take notes, or,
actually, I’ve got show notes here, so you probably don’t even need to take notes. You can
always just refer back to a lot of this stuff. And you know. So what we’re going to be talking
about here is how to use LinkedIn to land those speaking engagements. Okay? And I’m going to
show you how to do that. I use LinkedIn frequently to build to land more speaking
engagements. I’m going to show you how I do that. So let’s dive in and explore a little bit about
why IV speaking is such a powerful tool for your brand and your business. So let’s take let’s talk
a little bit about the elephant in the room, right? Are you getting paid to speak? Initially?
Probably no. Initially, probably no. Initially, you’re probably going to speak. And, you know,
sometimes you even have to pay for your ticket, right? Like, sometimes you’re, you know, not
only are they not paying you, you’re paying tip for the pleasure of being on their stage, right?
But there’s a way to monetize that. That’s not what we’re going into here today. We talk a lot
about that in our shoes linked up program, programs. But there’s definitely ways to monetize
that. But I can tell you this, the vast majority, I’m going to say, maybe more than 90% of the
paid speaking engagements I’ve had where I get paid 5000 10,025 whatever to speak at an
event have come from somebody seeing me on stage already. So the best way to quickly get
paid speaking engagements is to get out there and speak. Okay, even if it’s for free, even if you
have to pay to be on that stage. And I don’t mean not really talking about like, like being a
sponsor. I’m not, again, I’m not, I’m not talking about pro or cons of that here, right now,
there’s definitely pros and cons to that. I’m talking about, like, even if you have to pay for your
ticket or pay for your flight or pay for a hotel room, right? It’s going to cost you money to be
there. It’s okay, because there’s ways to monetize that, but that is how you’re going to get
more speaking engagements, right? So we’re going to so it leads to more media features, it
leads to more podcast guest spots, it leads to more, it leads to more, just more, generally, more exposure for you, right? So, you know, I’ve taught, I’ve been a speaker at events, you
know, all over the world, really, and often, you know, or sometimes, right? There’s local press
right for for these events, and they’ll feature me, or maybe even national press, right? So it
definitely opens the door to more media opportunities, and all of that adds to your credibility.
That’s why the the PR in the she’s linked up, which is, which is LinkedIn and PR strategies for
women, um, the PR piece of it is there because it adds credibility as we’re stepping into our
new ventures, right? So. So every event is an opportunity to show up as an expert, not just to
the audience, but to the media, to the organizers, right, to the other speakers, right? You’re
you’re surrounding yourself with other people that are looking at you as a thought leader. So
what do you need to do first? Ding, ding, ding, ding, your LinkedIn profile, right? You’ve got to
take a look at your LinkedIn profile with an eye to is it setting you up for speaking
engagements? Do you even have like, keynote speaker? I can tell you, my speaker agent was
reached out to me a couple years ago, and she’s like, do you know that you don’t have keynote
speaker on your LinkedIn profile as a skill? I was like, I don’t. She’s like, you don’t. I’m like,
okay, that’s changing, right? So, of course, that’s changed. So I’ve changed that, and I added
that, right? So sometimes you might even need another set of eyes on it, right? Like, certainly
you can join us in our, our free Facebook group, LinkedIn for women community, com, where
we do review, we review profiles frequently in that group, and, well, I can you know if you can
say to me, take a look at this. Where am I missing? If I want to get keynote talks right, but you
need to have a LinkedIn headline and a LinkedIn about section that immediately positions you
as a speaker, right and Qt include like power words like, keynote speaker, industry expert,
thought leader, like, What are you talking about in there? Right in your experience section, you
may want to have a section that talks about you as a keynote speaker, as a speaker. If you look
at my LinkedIn profile, there’s a section there that talks about that in my experience section,
and that’s where I have some one sheets like Speaker One sheets for different kinds of talks
that I do, they’re listed there as media, right? So even if it’s small or virtual, you want to put
some of that in your experience section, because that’s how you start to show up as a thought
leader. People don’t want to be the first place you’ve ever talked to, even though that’s going
to happen, right? They don’t need to know that they’re the first place volunteer. Get out there
talk to, like, again, your local chamber of commerce, or places that you can they’re an easy
yes. And then you start to leverage that right your featured section. If keynote speaking, or
speaking is a big part of your next chapter, then you might want to put, like, if you have a
speaker reel or a speaker one sheet, you may want to put that in your featured section on
LinkedIn, right. If you are speaking at events, and this is like, this is a tip. I don’t want you to
forget this. I want you to put this in your brain and leave it there. Okay, you have to forget
something to make room for it. Then forget something. Because I want you to make room for
this. When you do speak at an event, I want you to ask them for a LinkedIn recommendation.
Okay, you can guide them a little bit how to, you know how to, you know how what you want,
like and say like, Hey, if they say this was great. I love the work that you did. Then then say,
That’s so nice. I’m so happy that you were happy with this. How would you feel about writing
that as a LinkedIn recommendation for me? Because that would be really helpful to me,
because what this is doing, what these initial engagements are doing, or even if you’ve been
speaking forever and you’re starting to do this stuff that I’m talking about here. Now it, it starts
to, it starts to that positioning, right? It starts that positioning because when you optimize your
LinkedIn profile for speaking engagements, you are also feeding it these keywords, right? And I
may have heard me say this before, but you know, I can, I can put key LinkedIn speaker,
LinkedIn keynote speaker, you know, blah, blah, blah, all of my LinkedIn profile, but guess
what? All of my competition knows how to do that. So if somebody’s out, somebody goes into
LinkedIn looking for a LinkedIn. Keynote speaker, I am probably going to be one of a lot of
profiles that come up, but your competition probably doesn’t know this, right? So if you are a,
you know, mindset, a money mindset for real estate agents coach, right? And, you know, maybe a real estate conference is looking for a money mindset, and you’ve got those words
sprinkled in your profile, you are going to come up number one. So when they get your profile,
now, you want to grab them. That’s why you want to have some of this in your experience
section, in your headline, in your about section. So yes, we want keywords in there, but we also
want to make sure the profile positions us as worthy of their time, so that they reach out to us.
Right? It’s, yes, it’s amazing when you come up, but we want them to actually reach out to you,
right? Like I want my goal is not for you to have more visibility. I mean, listen, I want you to
have more visibility, but the end goal is to have more calls on your calendar, right? And that
comes from a profile that will convert them to wanting to book a call with you. Does that make
sense? So again, even if you don’t have really formal and speaking experience yet, start
volunteering position your existing content or thought leadership as speaking topics right in
your LinkedIn summary. Start building that authority in your LinkedIn profile. And then what do
you need to do? Now, you got to start networking. Now you got to start networking. So you’re
starting to build a network full of people that are you know, that could lead to you landing more
speaking engagements. One of the ways you can do this is you can research events. In
advance. And guess what? We can use AI to do this now, right? We can go into, into chat, GPT,
and say, you know, list conferences, you know, 2025, conferences in this industry, in this
geographic area, that are that are looking for speakers. And at, you know, like, like, go into you
go into Gemini me, because that’s connected with Google. Maybe that’ll do that. Start doing
some research right now, what you want to do is you want to look to see who the organizers
are, who books the speaking gigs, who are the speakers that are there now, right? So let’s take
this one piece at a time. First thing I want you to do is see if you can find who books the
speakers. Is it some? Is there something that says, you know, speaking inquiries, go to Mary at,
you know, ABC, company, com, right? Is there, is there a speaker? Is there a speaker?
Application, right? When is the conference like, I like to say, like, probably six to nine months
before the conference. Is when the application will go out. Could be earlier, you know, it could
be, it could be a tighter timeline, but you want to look as far out as six to nine months before
the conference. So if you see a conference that maybe is happening now, this episode’s going
out, I think in October or November 2024, this is conference season, right? So there’s a lot of
conferences happening right now. So you might not be able to get in for this year, but you may
be able to get in for next year, right? So you want to start to have a follow up. If you have a
spreadsheet. You know, we use Asana around here for those kinds of things, right? So, so you
want to start to connect with them. And I can tell you that I have done this very successfully. I
can think of a conference that I identified. They have an entire track for women in finance. So I
was like, wow, I want to speak at that. It was too late for the conference that they were doing
on the west coast, but they were having an East Coast Conference. So I was like, Well, you
know, I live right outside of New York City, so I just connected with the person that booked the
speakers. Easy to find that out from their website on LinkedIn, and they didn’t seem to be using
LinkedIn all that much, but it’s okay. I connected anyway, and just said, I’ve been following the
work you’re doing and the conferences you’re doing for this organization, and I’d love to be
connected. PS, I’m right outside of New York City. I’d love to talk about your your, you know,
your East Coast Conference, what’s coming up. And she accepted my connection request and
didn’t say anything to me. And then I reached out a month or two later, and I and she’s like,
You know what? Reach out to me in this month and let’s talk, because we are going to be
looking for speakers, and this is when we’re going to be looking. Well, I dropped the ball like I,
you know, at the end of the day, I dropped the ball on that. I didn’t get back to her. What time I
saw it? It was too late. I reached back out to her and said, Oh my gosh, I completely forgotten.
And remember, this woman did not know me, right? All she all she knew of me was what was
on my profile. Nobody introduced me to her, right? And I reached out to and she’s like, oh, all of
our speaker slots are full. I’m so sorry, but let’s stay connected for next year. Two days later, I
get a message from her and says, You know what? I think I could put you on a panel. Yes, yes. I
will take that panel, right? I will take that panel. So do you understand what I’m saying? So, so
you want to be connecting with these people and just in the framework that we teach, and
she’s linked up in the framework that we’ve talked about a lot in this, you know, in this podcast,
I don’t want you to be just spamming people. I want you to build actual relationships with
people be of value if you’re following along with the conference, maybe you see some posts.
You can tag them and say, Wow, look at this. Was a great event. Like Share it right? Share
posts that they’re sharing so that, you know, be of value. You’re probably not looking to speak
on stages 10 times a month, at least not initially. So if you’ve got like five to 10 conferences in
the next 12 months, can you do this times 20? Maybe, maybe, if you’re doing this times 20
conferences, it’s not that hard to do. It’s not that much work. Using Sales Navigator, you can,
you know, you can identify them in a list there. So there’s ways to do this. So the first thing you
want to do is research these events and start to connect with the organizers. The next thing
you want to do is you want to look at the speakers, at those events that you’ve identified, and
you want to look to see who are the speakers that probably align with what you talk about,
right? It’s like for this Finance Conference, obviously, it wasn’t all about marketing, right? It was
about a lot of different things, but I made sure that I was connected to all of the speakers at
that conference that talked about marketing, because, you know why I I wanted to see where
else they were speaking, right? So you don’t even really have to connect with them on
LinkedIn. You could just follow them, and then you could, you could ring their bell, right, so that
you get notified of their content and and now, anytime they post a post like, hey, just you
know, they posted a picture of them standing on a stage at a conference. Now these are, these
are more leads for you, right? These are like networking strategies, research strategies. And by
the way, it doesn’t have to be you doing this. You can have an you know you these are things
your VA can do, right, or your assistant can do, right? They can feed you these opportunities
when they come across them. But your assistant can be doing some of this research into the
speakers that are on the. Topics at the kind of events you want to be speaking at that can be
opportunities, you know, opportunities for you to now identify this because, like, for me, for
example, I’m always looking to speak at events that focus on women. But there’s, like, Women
in Trucking in the Midwest, on mountains. Do you know what I mean? Like, there’s a million
women’s conferences I can’t like, there’s no way for me to find them. Well, you can Google for
them, but, you know, it’s hard to find out. It’s hard to find that so and again, we use it, you
know, we can use AI to do some of that research too. But if you have an assistant that can do
some of this work, or maybe even go into, you know, Fiverr or Upwork or something, and have
somebody do some of this research for you that’s just one way you can do this, because you
want to be networking and you want to do it intentionally. Here’s something that’s also really,
really important. You want to be sure that you are only in front of an audience of people that
potentially are your clients. Because what happens is, like in my example, in my in my
experience, there are definitely conferences that are maybe 5050, maybe even 2570 but like, I
only think a small subset of that conference might be a good audience for me, but I might still
choose to speak to it anyway. But I do it intentionally, right. There would be a reason for me to
do that. I did an event a couple years ago, and it was a virtual event, and it was pushed out
across the country to all of these newspapers there was, like, I think the 4000 people at this
event, I was swamped from people that were never going to buy anything from me, right? So
what I do? It was a lot of fun, but would I do it again? I don’t know, because it I don’t, you know,
I am not ATT, right? Like, I don’t have the kind of staff that can support that kind of an influx of
of, you know, crap leads. This is one of the reasons why I don’t like AI tools to be spinning for
leads. For you, I only want you. I want calls on your calendar, but I want them to be very
intentionally researched, so you’re not wasting a lot of time getting on the phone with people
that are never going to buy anything from you, right? So you want to be sure that the audience
is people that potentially are your ideal clients. You’re going to get this wrong on occasion, and
that’s okay. And have I took down talks in front of audiences that are not my ideal clients,
absolutely, those are the ones I want to get paid for, right? Those are the ones I will only speak
in front of those audiences if somebody pays me, if you want to know about LinkedIn and PR
strategies, and it’s a, you know, whatever the opportunity, whatever the room is, if I don’t think
that my clients are there, I will do it, but you got to pay me right? Does that make sense? So
you want to be proactively networking with these people, proactively networking with
conference organizers, pro net, proactively networking with other speakers at some of these
things. Build some rapport right. Comment on their post, share their content, connect
thoughtfully, use their hashtags if you’re talking about their conference, right? So you’re,
you’re, it’s still kind of cold outreach, because, and, you know, I don’t really stand for cold
outreach, but it’s cold outreach with like, warm intentions, right? You, you are reaching out, but
you, you’re saying, I saw that you’re speaking at this event. I saw, I’ve been, I’ve been following
this conference. It looks amazing. How was it? Right? So you can use, you can use that now,
remember, once you start to connect with them, now you know your your LinkedIn strategy
system kicks in, and they’ll see occasionally that you’re posting, for example, if you are
speaking at your local chamber or other local events, you’re going to post pictures of that on
LinkedIn. You’re going to post pictures of yourself with a microphone, right? So you know, my
head or image default often is just a picture of me with a microphone on LinkedIn, because it
tells the story without me telling the story, right? Does that make sense? So, so these are some
of the ways that you can easily do that. You You also want to leverage your media mentions,
right? Because now, as you’re starting to connect with these people right on LinkedIn, and
you’re starting to build this and remember, this is if you are looking to be a professional
speaker and you want to make $50,000 $100,000 a month speaking, this is not what I’m talking
about here. Can I help you with that? Absolutely. I’m talking about somebody that’s using
speaking to get more visibility, to build their business, right, to build their email list, to get
more clients. So you’re probably maybe looking at getting, if you’re if you really want a solid
speaking career, maybe you’re going to get one a month, right? So that’s 12 for the year. So
you know, this is not going to take a lot of your time. I just want you to be intentional with it,
right? And then once you’ve done this research and you’ve done this and you’re connecting
with people now you want to stay engaged with them, and this is why I like Sales Navigator,
because it allows you to create these lists that you can see what they’re posting, or even if you
just ring their bell so that you see what they’re posting. But you might kind of forget, right? Like
there might be somebody you’re connected to that, let’s say it’s a coach that does something
similar that you’re doing, right? If they’re on a Sales Navigator list that says speakers from
events I want to speak at, you’re going to remember why you’re following them and why you
want to share their content, and why you’re keeping an eye on what they’re doing if you are, if
it’s just somebody you followed, and then it’s just going to be they’re going to blend in with all
your other LinkedIn connections, right? Make sense? Yeah? So as you start to get media
opportunities, which, again, in our shoes, linked up framework, we that’s a big part of what we
teach. It’s, you know, we’re not asking you to get a $10,000 publish a month publicist, right?
We’re teaching you how to do this, again, with with ease, with simple strategies. Don’t take a
lot of time every week or every month. You want to start leveraging that and showcasing that
all of these things are something to position you as a thought leader, as worthy of somebody
that’s on the stage right. So cross promote any events that you’re going to be doing right and
current. Connect with all of the other speakers. Really. Use LinkedIn to show a lot of visibility if
you go to events, take pictures with of the speakers. Take pictures with the speakers, use the
conference hashtag, really immerse yourself in the culture of of the kinds of events you want to
speak at, because I think that’s really gonna it’s really going to help you do this. You know, I
want to remind you, too, that this does not just have to be in person. It could be virtual. I
remember I was booked to speak at a virtual event, and it was a live event, and I it turned out I
wasn’t going to be able to make it. So I knew the organizers. I called the organizers, I’m like, I
am so sorry, but I can’t be there live. And she said, Huh? I said, I can. I’m going to be like, I’m
going to be in the car or something. Like, it wasn’t like I was going to be. I couldn’t, you know, I
couldn’t be, I couldn’t be live doing it. So what we ended up deciding to do was pre record the
presentation and just have me live in the comments, right? Which I was easy. I was able to just,
you know, I got, I’ve got my, like, trusty iPad here, you know, I was easily able to just jump into
the comments and be a part of the conversation. And we announced it right at the beginning.
This is what the entrepreneurial life is like, right? Like, I’ve committed to this. This thing came
up that I was a not, I couldn’t reschedule it. And, you know, it almost never happens, like, it’s
certainly not something I want to make a habit of. But it worked out great. It worked out great. I
actually got some real business from that conference, right? So there’s ways to do this stuff. It
doesn’t have to be the traditional way. I want you to think outside the box. I while I really do
love in person speaking opportunities, and if you have any, by the way, reach out to me. Info at
Karen yankovich.com is the best way to get to somebody that can help you with that. Or Karen
yankovich.com/speaking anyway, I love your I love your referrals on that, and then we get to
meet and hang out. Wouldn’t that be fun? But you can, you want to leverage this stuff. You
want to you want to talk about all of these things. So many people say to me, I don’t know what
to post. I don’t want to post content. And they make up all this crazy garbage that they post
about on LinkedIn. People want to see you, right? People on LinkedIn want to see you. They
want to see what you’re up to, and they don’t, you know if you want to post what you have for
lunch, go ahead. But if you’re posting that, I’m speaking at this event, you take a screenshot of
the zoom, and you tag some of the other speakers in there, or some of the other attendees in
there. That’s the kind of content LinkedIn loves. Is going to push out and get you more
engagement on LinkedIn, right? So, so this, this is ways to broaden this right? So whether it’s a
small event, it could be a tiny, little niche event or a large industry conference, the approach is
the same, right. Build relationships, provide value, showcase your expertise. I remember
another opportunity where there was somebody that asked me to speak to her group, and it
was virtual, and I ended up having to do all the work, and I wasn’t really happy with that. I had
him create the sales page. I had to create the registrations. And I really didn’t want to do that,
frankly, but I did, and I wasn’t they weren’t paying me right like, normally, if you ask me to
speak in front of your group, you’re doing all of that, and I’m just showing up. But I did it. I did. I
don’t remember why I did I did it. It was and there was, like, maybe eight people there. I think
two or three of those eight people signed up for one of my programs. I do not over like you. Just
never know. Go with your gut if you feel like it’s a good audience. Do it. Do it okay. And then,
you know, ongoing engagement with these people to stay on their radar. You know, hopefully
this makes sense to you. Hopefully you’re starting to see how this can make sense. So a couple
of important points here your LinkedIn profile, right? Do some research. Be really specific about
the people that you’re reaching out to, because you want to make sure the audiences are are
perfectly aligned with your your ideal, perfect client, right? And then you want to just stay
engaged with these people. Keep track of it, whether it’s a Google sheet or an Excel
spreadsheet or Asana or something like that. Keep track of it. You’re not doing this times 100
you’re doing this times a few, right? And if you’re listening to this in the fall of 2024 when this is
going live, it doesn’t really matter when you’re listening to this, but if you’re listening to it in the
fall, this is conference season, so keep your eyes open. Keep your eyes open and pay attention
to what you’re seeing other people in your industry. Post, are there conferences they’re
speaking at? And by the way, one last little tip about that, while I it is definitely too late to get
on the formal roster for most of the events if it’s a month away, if, especially if it’s a bigger
conference. It doesn’t hurt when you connect with the organizer to say, You know what, I’m
only a half hour away from you. If you end up with somebody pulling out and you need a last
minute fill in, feel free to reach out to me. If I can do it, I’m happy to help you. Right? Does it
hurt to say that? Right? You never know, you never know when, when you’ll get an opportunity,
when you get an opportunity like that. Okay, so as we wrap this up, there’s a few things I want
to talk about. I mentioned earlier in the show that if you’ve got an opportunity for me to be
speaking on your stage, I would love to chat with you about that, because I love to meet my
listeners in person. I feel like I only I feel like I’m talking at you a lot, right? And I love to have
an opportunity to talk with you. So at the at the same time, if you’re speaking at an event,
before the event starts, start inviting your network, right? Invite your network to the event. You
know the conference organized law because they show up and they say, Hey, where’s Karen
yankovich, I’m here because she invited me here, right? Sometimes, as a speaker, you get
some free passes. You can even give out some free passes. The deep engagement with your
audience. That’s what we stand for here, right? So, on that same note, on that same note, if
you are going to be free in January of 2024, 520, January 2025, want to come to Orlando. I’m
going to be speaking at podfest multimedia Expo. Podfest expo.com is the link. I’d love to see
you there, right? It’s a podcast conference. So it feeds into all the things I love, right? Because I
want you to get more podcast interviews. We’ve talked about that a lot on the show, and you
can certainly do that at a podcast conference, but if you have a podcast or a YouTube show or
any kind of regular content that you show up for this conference is amazing, and we get to
hang out, right? I will probably do, I don’t know, I’ll probably do some kind of meetup or
something, but for sure, go, you know, DM me on LinkedIn if you want, if you want to know
more about the link to get to register for that. Okay, and then remember, too, that in our she’s
linked up program. This is what we teach. This is what we teach. In fact, this episode is
prompted by a two hour masterclass I did on this topic in our mastermind, in our she’s linked
up society scale up mastermind, because I want, I was like, this is such a good topic. I want to
do this on my podcast as well, right? But we went deep, and it’s actually going to end up being
a second part. Is going to be a second part to this in our mastermind. So maybe there’ll be a
second part to this too. Who knows? But there’s, there’s, this is I want to go deep with you. I
want you to be I want you to know exactly how to land these opportunities and to get them,
because the gate, the end game is to profit off of every single one of them. You’ve heard me
say this before. I want there to be more wealthy women in the world, right? So it isn’t just about
having a microphone in the hand. Yes, I want you to have the credibility. Yes, I want you to
have the visibility. But most importantly, I want you to have the profitability, right? So each one
of these events will lead to more profits. For example, for in the the podfest Expo event that I’m
going to be speaking at, I’m actually bringing my community there, some of my she’s linked up
students. I’m hoping, I’m hoping a lot of them will be there, but we’re going to have like, you
know, at no additional charge them. I’m going to be there for them to support them, and
they’re in their efforts to be at that event as an attendee and monetize it and land podcast
guest spots. And also, you know, get some real good, juicy, good strategies for their own
content so that, so that they are continuing to build their wealth, right? So we’re there for that.
And here’s what happens then again. You know a little behind the scenes. What happens if my
students are roaming around this conference, right? If you’re there as podcast listener and
you’re hearing them and we meet, I don’t know, maybe you’ll decide you want to be a part of
our ecosystem, right? Doesn’t that feel better than all of this outbound, spammy garbage that
you’re seeing out there in sales? Maybe you’re even having a difficult 2024 financially, because
it has been a weird year for coaches. We’ve talked about that on the show. This is how we’re
landing business. This is how people landing business with those deep connections, right? So
when you’re a speaker, you want to invite your audience there, that conference organizers love
that you’re bringing people there, the people that show up there, that you’ve invited, they are
people that really want to stay connected to you, and maybe eventually will be a part of your
ecosystem, right? So just a bunch of little tips there. So if you want to know what it looks like to
get some support with all of this work, the best way to do that is to get on our calendar. Go to
Karen yankovich.com/call I’d love to talk to you. Okay, so as we wrap this, you’ve got some
homework to do, you’ve got some research to do. If you love this episode, I would love for you
to share this on your social media. Tag me. I’m at Karen yankovich across all social media, use
the hashtag. She’s linked up and or a good girls get rich, and we’ll get to see it, because then
I’ll share it with my audience. Because what did I talk about? That deep connection? I want to
support you. I want to get your content in front of my audience. If you’re if you’re supporting
me by sharing this with your audience, I am surely going to you know if I can see it, if you tag
me, I’ll make sure that I share it with my audience so I can get. That favor back to you, right?
That rising tide that lifts all boats. All right? I hope this was valuable. I will see you back here
next week for another episode of The Good girls get rich podcast.