How Women Are Landing Big, Fat, Juicy Contracts on LinkedIn—Without Posting Every Day

Unknown Speaker 0:00
Karen,

Karen Yankovich 0:10
hello and welcome back to the good girls get rich podcast where we talk about how women build wealth and impact on their own terms. I’m your host. Karen Yankovic, and today I want to share something really powerful with you. This is the second in a kind of a special series that I’m doing, and they’re going live in February 2025, and you know, today, what we want to talk about is how women are landing big fat, juicy contracts, opportunities that they’ve only dreamed of using LinkedIn and visibility strategies for their to land these contracts, right? So over the past few years, you know, I’ve worked with so many incredible women, and always, always they’re done playing small. Always they have these big, giant, beautiful dreams, and almost always they’re not charging enough, or they don’t have big ticket items, right? And what I mean by that is, we’re not looking for you to overcharge, we’re looking for you to create high ticket opportunities. And they’re ready to really be seen as the experts. They are so smart. These women are so smart, so brilliant, and when they made the shift to shift their mindset and to shift their business looking for the bigger opportunities. Magic happened. Everything changed for them. We’re talking about high ticket clients, media features, major partnerships, consistent, five and six figure opportunities, all from stepping up their LinkedIn strategy and their LinkedIn visibility. And you know what, for me, the best part of all this is, is that there’s not a ton of posting required. You don’t have to post a million times a day on social media, on, you know, I don’t know, reels and 15 million posts and no pointing at things and dancing. You don’t do any of that, right? You don’t have to grind for leads, you don’t have to be messaging and DMing 100 or 200 people a day up to any of that. So today, on this episode, I’m going to share exactly how they did it. And if you’re feeling like this is your time to rise at 2025, is going to be your year, then go on over to LinkedIn or Instagram and just DM me ready, and I will get you some details of what I’ve got coming out for you in March of 2025, and if you’re listening to this later on DM, you’re ready anyway, because I’ve always got something to go for you, right? So let’s get into this. I want to talk a little bit about some of the women that I had the absolute, the absolute pleasure to work with. I can’t even tell you how, how, just genuinely grateful I am that I get to hang with these amazing, amazing, amazing women. And, you know, it’s all interesting, because when I talk to my coaches, or just, you know, marketing people in general, they’re like, Well, what’s your niche, Karen, you only work with accountants. You only work with attorneys. Like, yeah. None of that really matters to me. What matters to me is that you’re ready to step into something new, and you’re ready to do it from a position of confidence and power. And I think about my client, Elizabeth, who was had a pretty powerful C suite position, and she was retiring. It was just time for her to retire. She was in a country that wasn’t a lot of women in power, and she just wanted to be known for that. And what she really wanted was a position on a board of directors, maybe more than one, right? And she was really looking to do that in a big way. I mean, some of those positions paid her really, really well. So we created this strategy, right, this LinkedIn and and visibility strategy for her. And you know, here in the US, we’re not quite as subtle, or we’re not as concerned about putting ourselves out there as maybe some other countries are, right? Some of the countries, other countries in the world, like I can’t say that about myself, right? So, so we I, I was mindful of that, right? We were mindful of that because I wanted to make sure that she felt really comfortable with the strategies that we were creating. Not everybody needs to to show up like an American might show up, right? So, so it works so quickly for her, I can’t even tell you, or so quickly for her. She got these, these opportunities so fast that I remember her saying to me one day, you know, I know I need to do all these videos you want me to do. And I was like, Why do you need to do them? She said, Well, you wanted me to do them. I go, Yeah, before you got all these opportunities, but you already got what you wanted this strategy to do. So, so now, if you want to continue to show up like an influencer in your country, if you want to continue to show up as a role model for the women in your country, then yes, of course, do some videos, but the strategy to land you the opportunity you already that already happened, right? So, so now you can do this on your own terms. And it was such a beautiful thing. It was such a beautiful conversation, because she had a big fat, juicy salary, and it didn’t take long for her to convert that into a big fat, high income spot on a board of directors. So, so. Amazing for her. And then I think about how many, I mean, I could probably list five of them or 25 of them, right, but how many women I got to work with that just undercharged? Right? For years, they undercharge. And I think about Deirdre, who was telling me that she went through my program and she listened to the part about where I talked about VlP days and how to create a high ticket offer. One of the first things I do when I work with people on any level is, what are your high ticket offers? What are the where’s the money, right? Where are the big fat, juicy opportunities? And then we reverse engineer a strategy to help you land them. So she had a conversation on her calendar, and she would have normally, I’m not gonna, I don’t know what, exactly what the numbers were, but again, she wasn’t in the US either. So the numbers, you know, the numbers, aren’t the same for me, right? They’re not dollars, so sometimes it’s hard to for me to equate them. So she was going in, let’s say she was going in, and she normally charge $100 right? Or $1,000 or a million dollars, whatever it is. And she says, as he’s talking in my head, I heard your voice, Karen, and I heard your voice saying, double the number that’s in your head, and then just stop talking. So I did. I doubled the number that I was going to give him, and then I stopped talking. And he said, Okay, that sounds great. When do we start? And I love that conversation so much, because we are the ones in the way of landing these big fat, juicy contracts. Guess what happened when she doubled her number, she was able to way over deliver to this client because she had the budget to be able to do that right if she had gone in with her original number. Sometimes we find ourselves going, oh, I want this, but I really can’t do this in this budget. Right? When you create an opportunity that’s a higher ticket opportunity, and the client says, yes, it’s win, win, because we can over deliver, and the client gets such amazing results. I think of, I can think of another client that I had this conversation with. She was, her name is Claire, and she was looking to work with corporations. And she said she came to this call, and she said, I know it’s going to be, I know you. You You know I’m looking for like, like a $10,000 opportunity, but are you gonna want it to be a $20,000 opportunity? So let’s just go there. So I laughed and said, Okay, let’s find you a $20,000 opportunity. So we crafted something together, and about 10 minutes before the end of our call, I said, let me just ask you something. What if it was a $50,000 opportunity? She went, well, then I’m go on site once a month. I can give them assessments. I can work with people individually. She started, like, vomiting all these amazing things she would be able to do for this client if it was a $50,000 contract instead of a $20,000 contract. I was like, wow, doesn’t that sound amazing, right? Like, don’t you want that? And and now the client is getting a better value from you. They’re getting better results. Often, these are corporate clients. Often, these corporate clients have budgets for these kinds of things. Why are we not asking for it when we know we can deliver at such an amazing value when we’ve got enough budget, right? So I can so many of the clients I’ve worked with have just gone in just under charging, because they’re when they think about charging more money. They think about overcharging. And I’m not talking about overcharging. I’m talking about over delivering and having enough budget so that you can over deliver. Does that make sense? Then there is the entire huge list of clients that I work with who think they’re too new to the online space, right? And even though they’ve leveraged their expectation, maybe they were in corporate last week, and now they they’re moving to entrepreneurism. He’s like, Well, I’ve never been a coach before, a consultant before. They can’t, but you’ve done this work before, right? You’ve done this work before. And again, the strategy is the same, right? Create a higher ticket opportunity and then create a media plan to get to give you the credibility that allows you to land those higher ticket opportunities and go in from that point forward, I oh my gosh. I got a list here in front of me of the women that I didn’t want to forget. Allison, my gosh. Noel Tiffany, there’s like so many people that that when they started to, when they when they were leaving, what they were doing before, and stepped into this new thing. But did it with power. Did it with confidence. Did it with that media, that opportunities over them. I’m thinking of Tiffany, if you’re listening Tiffany, she learned. She did these strategies so well, she started offering these exact services to corporations, right LinkedIn and PR services to corporations, because she was doing such a great job of it for herself that she, she built an entire side business just doing that right? I’m thinking about, Oh my gosh, another one of my clients.

Unknown Speaker 9:27
She, she, she works with communities,

Karen Yankovich 9:31
and she landed a big, gigantic opportunity with a company you would. I don’t have permission to share this. Are we shared here, but I should have thought of this before with a company you would know to build communities around their products, right? It was a huge opportunity. I’m thinking of another client of mine, who, who? And by the way, she, she hadn’t really thought about going for these bigger opportunities,

Speaker 1 9:55
right? So, so huge, right? These are so huge. Huge.

Karen Yankovich 10:02
And, you know, here’s the other thing too. You know, I’m thinking of another one of my clients, Kristen W she, I’ve had a lot of Kristen. She, she was a long time entrepreneur, and she was kind of stuck in this low paying place. She’s getting clients, but they weren’t not a lot, and they were kind of barely, she’s barely breaking even on the work she was doing for them, and she implemented, I talked to her on a Tuesday, so she implemented the strategies that I that we created, crafted on a Tuesday. She booked a call on her calendar for Friday, and had a new client by Monday. Like it can happen that fast for you at the higher price point, right? Because here’s the thing, too, people are yes, people want a bargain, but they don’t necessarily want bargain, bargain contractors working on their business, right? They want the best. They want the best, and they’re willing to invest in the best. They’re willing to invest in the best. Noel is somebody that, my gosh, she was doing this part for herself, ended up getting herself this great corporate opportunity that she allowed her to kind of do a little bit of both. She was a contract, so she didn’t actually go back to a paycheck, but she got this great corporate contract opportunity, right? So, so, so, so much amazingness with all of this. And you know this works for you, whether you’re a coach or a consultant or maybe you’re a physician and you want to get out of working with patients. I can. I’m thinking of my, one of my other clients, Tanya, doubled her income, and she’s in the medical field, doubled her income from 2023 to 2024 doubled, right? Maybe even tripled. Not totally short, but the number was, the number was significantly more just by implementing these words, not by working harder, by working smarter by stepping into their brand and showing up in a different way. And here’s where this is so important in this world that we find ourselves in at this moment in time, nothing is more important than your brand and your credibility. We need to show up as if we’re worthy of these opportunities, because if not, we’re going to get beat down, or somebody else is going to get them. And you know what? Somebody else going to get them anyway. So we need to be, we need to be we don’t want to get a million of $1 something that costs $1 we want to be landing a higher ticket client after higher ticket client that keeps us abundant, that brings more money into our bank accounts. I want there to be more wealthy women. Because wealthy women change the world. They can donate, they can do all kinds of things that change the world in the ways that are important to them, right? And that’s what I want for you. So let me just talk a little bit about some teaching points around this episode. LinkedIn is not just about the content, it’s about the positioning. And I know so many people are out there saying, Oh, let me show you how many views I got on my content. I don’t really care how many views I got on my content. I care about how many new clients I got, right? So these are these women that I just told you about. They didn’t spend hours posting. They optimized their profile to attract these high level opportunities. They didn’t talk about their profile of this if it was a resume, right? They did it as if it was their brand, and they made sure that their brand showed up as high value, and they focus on the relationships and engagement, but but not necessarily just the content. Right? You want to be having conversations, and that’s where the opportunities are, right? The PR and visibility establish you as that go to expert right? When you’re seeing in the media, you immediately gain credibility. I think about Barbara Cochran right from Shark Tank. She talks about the fact that when she first started, she created the Cochrane report, and she had like, two sales, three sales, but she she built like a little brand around it, and she put it, sent it to all the different newspapers, and the New York Times picked it up, published it as the Cochrane report, and the rest is history, right? She when people, when people think you’re bigger than when people, when people see your name in the news, they think you’re bigger than you are, right? And we’re not looking to fake people out here, but we’re looking to show up with the credibility we know we deserve, clients, partnerships, more and more opportunities, speaking gigs, they start coming to you, right? I talk so much in the work that I do about the magnetic effect of this work. I don’t want you out there banging on doors. I want people coming to you. And that’s what happened when it happens, when you implement these strategies. You know, I think about, Gosh, I think about one of my clients who landed, who was interviewing on a podcast, and got a big opportunity, and then a big opportunity from that, a big opportunity from that, right? If you think about where your biggest opportunities came from, and think back to them, they probably came back from originally, from a relationship, or maybe from some media I think about some of the biggest opportunities I have, and they came from media features, right? And that can be the same for you, and we need to shift to that high ticket mindset. You need fewer clients, not more hustle, right? Let me repeat that you need fewer clients, not more. Hustle. The women who made this shift realized it’s easier to sell one high ticket offer than it is to sell 10, like 120, $5,000 offer than 10, $2,500 offers, right? It’s the it’s the case every single time. But we get in our own way, and I’m here. Up to clear the path for you, get you out of your own way so that you can start bringing in the higher ticket opportunities. And when these women that I told you about elevated their pricing, elevated their confidence, elevated their visibility, the client stepped right up for them. So if you’re ready to create your higher ticket opportunities, then we need to talk right? This is exactly what we do inside our she’s linked up inside our she’s linked up program, and her she’s linked up community. And we have revamped the whole program, and we are reopening our doors in March. So text me the word Damn me, the word ready on LinkedIn or Instagram, and I’ll tell you all about it. There’s no obligation here. I am here for you, just showing up for you, because the women who rise up in 2025 are the ones that are taking action right now. So thank you so much for being here today. If this episode inspired you, please share it with a friend, right? This is how we lift each other up. I feel it, you know, right? Give us a rating or review on iTunes that’s always helpful, and don’t forget to message me or DM me. Ready if you’re ready to step into that next level of your business, let’s build your high ticket business right here, right now, together, I’ll see you next week.