If You Were a Man, You’d Already Be Known on LinkedIn

GGGR 353 – FInal

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Karen.

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Hello, hello everybody, and welcome to another episode of The Good girls get rich podcast. I’m

your host, Karen Yankovich, and today’s episode, you00:20

know, it’s a little bit different, because I’m kind of calling out something that as a woman, and,

you know, I’ve noticed for my entire life, and maybe you have too, right? So there’s a moment

that many women have, and it’s quiet. It usually happens when you’re, like, scrolling

something, maybe you see a post from a guy in your industry, and he’s talking about

something you’ve lived, right? You’ve lived this. You haven’t studied it, you haven’t observed it,

you haven’t been looking at this. You’ve lived it. And it clicks to you that like, if you were a man

with the same experience and the same track record and the same, if not more, intelligence,

you would already have the things you’re working so hard for, right? You don’t need to be

louder than this. It’s not even better than this. It’s just you. As a guy, you’re assumed to matter,

and as a woman, we just have to spend a little more time on that, right? And here’s the thing

that most people get wrong, and we’re going to specifically keep this focused on LinkedIn

today, just said that we have a point of reference, right? But it can apply to many other places

as well. The problem isn’t LinkedIn is. The problem is what women have been taught about

visibility, right, seen and not heard, right? We were taught to wait until we were invited, right,

to soften our certainty, to, you know, explain ourselves and to to be helpful instead of like

directive. Does that make sense? And then we wonder why we’re invisible in rooms that reward

clarity and presence, right? So we’re not talking today about algorithms, not talking today

about posting tips. We’re not talking really even about LinkedIn strategy. We’re talking about

the invisible and unspoken rules of recognition and what changes when a woman steps up and

is ready to be seen. Because if you’ve ever felt like you’re doing everything right and it’s still

not being recognized, this is the show for you. This is the episode for you. All right, so we’re

gonna dive in here for a second here, you know, I, I want to just be clear that, that, you know,

often, often, and, and, and, well, I’m gonna stop explaining myself and defending myself on

this, right? Because I feel like I’m it’s hard, so hard for me to be having this, talking about this

without qualifying it, but, but I love men, right? This isn’t anti men, right? This is women. We

have to do better, right? Because men are assumed to be competent, and women are expected

to have to prove it, right. So, like we do this, we over explain. We, I’m doing this right now,

right? I’m doing this right now. We all, we, gosh, how crazy is that, right? We throw in

disclaimers. We stack our credentials. We need to get another certification. We need to, you

know, do another thing, get another degree, right. Or we we think hard about language that’s

going to soften our message. And, you know, we look at that often as humility, and maybe it is,

and maybe that’s okay. But is it that, or is it like self protection?

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So here’s the thing, like excellence alone doesn’t overcome this. It doesn’t create visibility03:35

to get recognized for the work that you do you need. You need clarity around it, not more

effort, right? So consistency is important, but consistency isn’t what creates that recognition.

Clarity does. If people can’t name what you’re known for, they can’t recognize you, they can’t

recommend you, they can’t they can’t say, oh, I need to hear more about that from her, right?

Because they don’t understand what you’re known for, so that clarity is so important, right? So

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you know, often again, men speak their minds. They speak from that center, right? They speak

from that stage. Women wait to be invited, right?

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LinkedIn rewards in the center, no one’s sitting like, no one’s having knocking on your door

saying, hey, like, we need you for this. What you so? So this is, this is not like a strategy. This is

an energy. Does that make sense? Does that make sense? So, you know, think about LinkedIn

for a second, right? When you think about LinkedIn, and you know, I believe that LinkedIn is

where you shine your personal brand, but we think boardrooms, we think meetings, we think

panels, we think leadership rooms, right?

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And

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you know, what we might be doing is being help.

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Full instead of being directive05:03

or or being neutral, instead of being opinionated, sharing your opinion, sharing what, exactly

what we think, right? Maybe it’s more important you feel polished, then clarity, clarify your

positioning,

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right and, or maybe just waiting for validation. So here’s the deal, you’re never going to be

ready. LinkedIn is not going to reward you. Going to reward you because you’re ready, because

you’re never going to be ready. There’s never going to be a time where you’re like, that’s it. I’m

done, I’m ready, right? That doesn’t happen. Has it ever happened in your life? Right? It

rewards who’s recognizable for what you do, right? So if you do a lot of commenting, but no,

I’m posting, right? Or maybe you post once and disappear, or

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maybe you’re afraid to really, truly share your opinions. And let me just tell you something. The

reason I do this work today, more than ever, is because women’s voices need to be heard.

Okay, like there’s the world is gone crazy. And, you know, I’m always thinking about, what can I

do? How can I do more? But here’s what I can do. I can help women have a voice and share

their voice. So when you avoid sharing your opinion, you’re avoiding your voice, which is so

needed right now, being heard by the people who exactly need to hear it. Okay, this isn’t a

confidence issue, because I know you know your stuff, right? And, yeah, there’s a posture

syndrome. I recognize all that, right?06:24

It’s conditioning. Like we’ve been conditioned for this. We are still being conditioned for this,

regardless of where you are right now in your life and in your business, right? That’s why I

created the she’s linked up visibility salon, because I needed there to be a space for women to

practice. I had, we had a Q and A call just yesterday where I said, I want everybody to book

calls with each other. Because what that’s doing is it’s you’re practicing having conversations

with people you don’t really know, to see where it could maybe go, where maybe there might

be an opportunity. And PS, opportunities are jumping up right and left for these women, right?

So it’s a place to stop hiding your authority, where everybody else is like, no, no. Like, tell

everybody how great you are, right? You know what? We you’ve heard me talk about this

before, and I’m going to talk about it again later, but it’s important to know that you don’t have

to do this alone. Okay? So I guess I want to ask you, like, Who are you waiting to be chosen by?

Like, who are you waiting to hear from? Who? What? What would you change? Well, not what

would you change? What would change in your life and or in your business if you spoke without

apology? Think about that for a second, right? What would change if you spoke without

apology? I almost want you to journal on that. And I’m not even a journaler, but I almost want

you to journal on that, because this is the this is it right there, right speaking your voice,

making your voice heard without apology.

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Because that’s, I believe that that’s where we can start to imagine that authority is there before

the confidence is even really there. Does that make sense? So

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because, because that authority is shifting before your results come, right? But you already,

like you’re, you are, have so many years of expertise, right? You have so many years of this. So

that authority is there. So don’t worry about, like, waiting for this or this, or this or this. Now is

the time. Now’s like this, visibility does feel uncomfortable. I’m a little uncomfortable having

this conversation right now, right? So it’s going to feel uncomfortable before it feels powerful.

Okay? Because women are not doing this enough. And, you know, listen, it’s not going to

change overnight. It’s not going to change overnight. I’m not going to shame you, right? But we

can’t change this. We can’t change the world. We can only change ourselves and how we’re

showing up and how our voice is being heard. Okay, the women who become known on

LinkedIn aren’t better than you. They’re not more confident than you, they’re just more willing

to be seen before they’re validated. Does that09:01

make sense? And is that? I know it feels a little feels a little wonky and uncomfortable, but this

is why this is so important. This is why this is so important. So like, here’s the thing, you don’t

need permission to be known. Okay, you were not meant to stay invisible. I just want you to

spend some time here, contemplating what I’ve talked about here today, right, contemplating

what I’ve talked about here today, contemplating the statement, if you were a man, you would

already be known on LinkedIn, and see if that feels true for you, and if it does, think about what

you can do a little bit differently today, to get your voice out, because I can’t say this enough

times, your voice is so needed in this world. You know, I want there to be more wealthy women

in the world, because I believe that women with money can change the world. We can don’t.

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Get money to the causes we believe in. We can we have more freedom in our life when we can

just whip out our credit card or check and do the things we want to do? Right?

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It starts in here, right? It starts with the energy. So that’s what this episode is about. It’s kind of

about thinking about the energy of that more than the strategy of that. Okay? You know I’m

here for you. You know I’ll be back here next week with another episode, and I can’t wait to to

hear your voice louder and clearer.