The LinkedIn Authority Shift That Attracts High-Paying Opportunities

GGGR 359 

00:10

There’s a moment that happens when you start paying attention to how people build real money as

independent business owners, as entrepreneurs, not Instagram money, not I made 10k in a weekend,

money. I’m talking about the quiet kind of money, the kind where someone makes 100,000 300,000

million dollars in a year simply by being known for something specific. And if you watch closer,

something interesting starts to appear. The women aren’t louder, right? These are not the loud

women. They’re not posting all day. They’re not dancing for the algorithm. They are doing something

very different. They’re precise, precise in how they describe what they do, precise in who they help,

precise in the proof that they show right. Precise in one action they want someone to take and

LinkedIn, the platform most people treat like a digital resume, becomes something else entirely. It

becomes their authority engine. So today, I want to break down the pattern that I see again and again

with hiring independent consultants or coaches, because the truth is, the women making six figures

on LinkedIn, seven figures on LinkedIn, they’re not doing more, they’re doing less, but with far more

intention.

01:25

And once you see this pattern, you can’t unsee it, right? So you know, for decades, the narrative we

grew up with was career promotion, leadership, retirement, right? But now the most interesting

careers look different, right? Maybe they’re fractional leadership roles, consulting contracts, advisory

positions, board seats, speaking in thought leadership, speaking all over the world, right? Jumping on

a plane and speaking in, you know, overseas. And many of the women building these kind of careers

are making 100 to $500,00001:59

a year independently. And, you know, I know you’ve seen them too, right? You’re like, if you’re in any

of the like local moms Facebook groups, there’s always people in there talking about, how can I make

money working from home? And, you know, I can’t jump into all of them, but I truly believe the best

way to do that is to hang out your shingle for something that you’re really, really good at. And you

don’t have to build a massive company. You just have to build clear authority, right? So you’ve heard

me say this so many LinkedIn users treat LinkedIn like their resume, and their resume is all about who

you used to be, and their profile answers the question, what do I hire this person for? Right? Like

they’re looking for a job, and you want to make sure that you are doing something differently, right.

You want to be doing something differently. You want to narrow your message, because precision

creates trust, right? Like I can tell you, when I first went into business as a marketing consultant, I

was doing social media consultant, consulting in general. And I remember, at the time, I had taken

Marie Forleo as B school, and I was going to do all this cool stuff. And I did do a lot of cool stuff, and

I’m still doing a lot of cool stuff, right? And I said, I’m gonna do a webinar. And I decided to, like, how

to make money, webinar, right? Something like that. And like, you know, four people came or

something, something crazy. And then I, you know, one of the things that I saw was I have a I have a

strong like my my while I talk strategy, I what I love is the energy around all of this stuff. So I am a

Reiki Master. I’m a certified dream coach. Like, I have a lot of fun things that I do, like that I just do for

me for fun, not necessarily from, you know, to run a business on but it’s a part of who I am. So I

decided to run a workshop called How to make money for your Reiki business. And hundreds of

people signed up because I was more specific, right? And I could do the same thing, how to make

more money with your yoga business, like I narrowed my message, and things start to explode. And

then I narrowed it even further, because now people were starting to get to know me as like a social

media consultant, and somebody needed a social media speaker, they’d say, call. You know, my

name would get thrown out with 100 other people, which was amazing. But when I started to narrow

in on LinkedIn now, when people needed a LinkedIn speaker, 100 people said, call Karen. So instead

of my name being one of 100 now, 100 people were saying, call me. Right. So the more you narrow

your message, you build trust. Precision builds trust, right? So who you are, what is the problem that

you solve, and what’s the outcome, I help people make money. Weak. It sucked. It didn’t make me

any money, right? I help newly promoted women executives lead their teams confidently in their first

90 days, right? That’s more specific. It works on LinkedIn because it’s hitting keywords, recruiter. It’s

also hitting the recruiter filters, right? There’s algae.05:00

Rhythmic relevance is, the more you talk about the same thing, the more the algorithm knows to

send people to you. If your positioning is vague, you just disappear in the search, right? So I want you

to do this across your your headline, for example, instead of coach and consultant and Speaker, I

want you to put something like helping tech companies reduce leadership burnout and retain top

female talent right in your about section, tell us a story. Please write it in first person, not like in

Karen Yankovich is known for it, right? Tell me who you work with. Tell me what problem you solve.

Tell me a story about that. Tell me a story about what success looks like, right? Like something that

makes you like I like to say, sometimes I want to put these things on my refrigerator, like my kids

report cards. When I have success stories from my clients, right? I love that. Tell me about that. In

your in your six, in your about section. Remember, that is called an about section. It used to be called

the summary, right? And a summary is boring. You know, the Cliff Notes version about is interesting.

Tell me about you, right? Make it interesting. Make it very specific. Let it tell the same story.

Everything else is saying is, is telling your experience section nobody cares about your responsibility.

Start describing results, right? So instead of saying like, provided leadership coaching to executives,

say something like, I helped 42 senior leaders reduce team turnover by 18% in one year. Right? That

separates the hobby consultants from the high earners. And I want you to be a higher earner. You

know? I want there to be more wealthy women in the world, right? The world needs you to make more

money. The world needs your voice, and it comes from you being able to have the freedom that

money gives you to do more of this, right, right? I want to talk about another mistake that I see

people making on LinkedIn, and it’s a big one too many options. Download this book, a call, join my

program. Subscribe here. Too many options. Too many options. You’ll notice, I very rarely have more

than two options in my featured section. Listen to my podcast, book, a call, or wherever I might be

promoting at any given time. But I’m never going to have five or six or seven. You know, I typically

like to drive people to my newsletter, because I know my newsletter is where they can get to know

me better, right? If they’re, if they’re new to my world, high earners remove friction. They remove

confusion. They design their profile around one primary next step, right your LinkedIn, your LinkedIn

profile should function like, like a mini sales page that’s a white space. One call to action, right? One

next logical move, book a consultation, download my framework, view my services page, right? You

have an option to have a custom profile button if you have a premium account. And I honestly think, I

mean, there’s a lot of good reasons to have premium but this is one of the best ones. And if you look

at my profile, you’ll see it I have it in my profile. I’m actually looking at it right now, so I can tell you

exactly what it says. Give me one second here. I’ll look at my profile. I believe it says, yeah, the

custom button basically says, view my newsletter, right? View my newsletter, like I mentioned earlier.

I can have it say, book a call. I can have it do a lot of things, right? I can take it to a something that

builds my email list, download my free blah blah blah, right? Most people ignore this, but it’s so

powerful, right? Visit my website, although I don’t really like visit my website, I would do like,

download my blah blah blah, right? Or book a consultation or view my portfolio. Another place that

you can put this information is on your services page on LinkedIn. This is something so many people

overlook. You have the option to use the Services page on LinkedIn. Very few people use this well, but

it allows you to give like a clear service description. Remember, your profile is all about you, not

about your products and services, but your service descriptions can drive inquiries directly to you

through LinkedIn. It comes up, brings you up higher in search visibility. It’s you’re giving LinkedIn

more real estate to work with, right? As long as you’re being consistent and you’re not confusing

LinkedIn or the people coming to your profile, you want to make sure it’s all really consistent. When

somebody lands on a high earning consultants profile, the next step is obvious, right? Confusion.

Confused buyers don’t buy. Confused, confused minds don’t buy. But clarity creates conversion.09:09

All right, so now we’re going to dive a little deeper, right? Because you know how I you know you

know that I’m, you know, we’re just about identity, right? Like it happens on almost every show. This

is the deep word, because many, many women stay stuck here because this requires you claiming

your authority. High earners stop introducing themselves as generalists. They become associated

with a specific expertise instead of a career coach. You’re the person who helps corporate women

transition into consulting instead of a marketing consultant. You are the person that companies call

when they need to reposition their brand after funding, right?

09:44

This makes you, it makes you sound so much more confident in your skills, and that’s what people

want to hire. They want to hire somebody confident. They want to hire somebody that that is claiming

their authority. You know? I mean, I’ve used this example so many times.

10:00

Times. But like, you could be a doctor and make $1 you could be a surgeon and make $10 you can be

a heart surgeon and make $100 or you could be a left ventricle specialist and make $1,000 right? I

want to make $1,000 being left ventricle specialist, right? This helps buyers make decisions quickly,

because you’re making it easy for them. They don’t have to weed through 50 people that are

generalists. They’re like, Oh, wait, she does exactly that. That’s who I need, right? That’s who I need.

They feel they choose specialists because specialists feel safer. They see it. They feel more

experienced, more credible, and they make, they make the buyer trust them more. They make, they

build that know like and trust factor, that they know exactly what this buyer wants because they

speak exactly to what the buyer is looking for. So think about, what do people already come to you

for, right? Or what do they say, like, can I ask you something about this, right? This is, these are the

kinds of things that help reveal what you can be known for,10:59

alright? So remember, too, that these high owner, high earners are not just relying on their profile

and on content. They build assets that demonstrate that they are the experts worthy of your

investment. Okay, so maybe you have, like a PDF of your framework, right? This could be in your

download of your of your custom button, a simple guide explaining your process, right? It shows

intellectual ownership. It signals your expertise, right? Maybe you want to, once a month, publish a

case study carousel, right, and telling people problem, the approach, the outcome, please, perform

really well on LinkedIn, because there’s a lot of dwell time. People hang on them and watch them.

They combine story, they combine proof, they combine strategy, right testimonials. High earners

systematically collect testimonials, written testimonials, video testimonials, LinkedIn

recommendations, and then they use them in their content and on their sales pages and on their

presentations. And this proof compounds. You know, I love LinkedIn recommendations as much as I

love video and written testimonials as well. As a matter of fact, if you’re loving this episode, we would

love a recommendation from you on Apple podcast or wherever you’re listening to this, right, or going

over to LinkedIn and write me a recommendation about about what you love from of you know, on

this podcast every week, because it’s really powerful when somebody asks you for a reference, and

you go, Well, I just going over to my LinkedIn profile. There’s more than 100 people there that have

left me recommendations. Feel free to call any of them that is a powerful, confident, high earner,

loving statement, right? You can reuse these things in your content, on your sales pages, right? We

there’s so many ways that you can use this, and you want to be an accumulator of these things. In

fact, one great way to get testimonials is write testimonials. Right? Think about who in your world you

can write a testimonial for that might be able to write one back to you be an accumulator of this.

That’s what the high earners do. They don’t need a million things. They go deep on all the things they

do.

13:01

So keeping in mind here that there’s a pattern. There’s a pattern to this. These high earners are

building clear positioning on LinkedIn, a clear identity, right? Though, that who they are and how they

own who they are. They own their expertise. They own that they’re the best at this.

13:20

A clear, clear proof, right? Testimonials that have other people sharing those things, these and clear

next steps, right? What exactly do you want people to do next? And LinkedIn amplifies that clarity.

We’ve done episode after episode in the last couple months about how LinkedIn is loves the clarity

loves you. The more you talk about the same thing, the more LinkedIn knows how to drive people to

your profile and listen, there’s nothing better than that magnetic effect of LinkedIn sending people to

you instead of you out there, spamming people, right? Like this. So we want, we want to build a

strong magnet. So if LinkedIn stops being a place to show up, and it starts to become a place where

people find you and LinkedIn sends them to you, it’s a beautiful, wonderful, amazing thing, right?14:04

So let me just say, if LinkedIn has ever felt exhausting, it may not be because you’re doing too little. It

may be because you’re doing too much. That isn’t precise.

14:15

High earning independent consultants and coaches are not chasing visibility. They’re building

authority, and authority changes everything, because when someone is known for something specific,

opportunities start looking for them, speaking invitations, consulting contract contracts, board seats,

media opportunities. So the question isn’t, how do I get more attention on LinkedIn? The better

question is, what do I want to be known for? And if that’s a question you’re sitting with right now, you

know, I I’m here to help you, right? That’s exactly the kind of work we do inside the visibility salon. It’s

where smart, experienced, amazing, incredible women come together to build the authority that

attracts, attracts the next chapter of their career. You are never going to hear me say and send out

100 connection requests this week. I want you to attract that business.

15:00

Because then it feels good, right? And that could be more consulting opportunities. It can be more

speaking opportunities, thought leadership, real influence. So if you are are ready to stop being

impressive in private and start being known in the rooms where the decisions are made, come join us.

You can start with a free trial at visibility salon.com. You know, we’d love to see you there, and I’ll be

back here next week with another episode of The Good girls get rich podcast.