Nobody Reads Your Resume — But They’re Definitely Googling You (Is Your LinkedIn Profile Ready?)

GGGR Episode 313 – Final

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Karen,

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hello and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich, and I am

diving deep into LinkedIn with a few episodes in a row, and I this one is, this one is really, truly

going back to basics. We’re talking about the prior, the five profile shifts that will attract your

highest paying opportunities, clients, jobs, boards of director, spots, whatever it is you’re

looking for, right? What do we need to have on your profile to be able to do this. This is

honestly, this is really the most powerful tool you have at your disposal for growing your

impact, growing your influence and growing your income. It’s your LinkedIn profile. It’s what

comes up when people throw your name in a search. It is where you can tell the world what you

want them to know about you.

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And you know, I’m not talking about stuffing your profile full of keywords, or to pretending to be

somebody you’re not. I’m talking about leaning into the genius that you are. And you know, in

our shoes, linked up program, and in all the work that I do, really the private client work as well,

we write your LinkedIn profile for you, and it is so we very frequently, we get people say to us

when we’re writing it, like, Can I really say this about myself? I mean, we’re not making stuff up

about you, right? We’re just, we’re just really helping you lean into the things that are that

you’re amazing at, the things that you’ve done, right? Really projecting yourself into the future.

You know, a lot of people think about LinkedIn, your LinkedIn profile as your online resume, and

I believe that your resume is all about who you used to be. Your LinkedIn profile should be

positioning you for the person you’re becoming, the person you’re stepping into dress for the

job you want, right? So we’re going to talk today about how to do that again. We’re not making

stuff up. We are just going to

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create it in a way that we’re only talking about the things that are valuable to you moving

forward. So I’m going to talk about making five key shifts that move your profile from looking

like that digital resume to becoming an opportunity back. The reality is people do need to they

are checking you out, right? They’re using your LinkedIn profile to check you out, but honestly,

they don’t really care about you. What they want is for you to sell them on why they should

care about you, why you can be the person that can make impact on them, that can changetheir lives, right? So we want to tell them about you, but we want to make it about them. So

let’s talk about like, what is not working first. You know, so many people come to me with

LinkedIn profiles that are again rooted in their past, all about who they used to be. It’s

chronological, it’s factual, and maybe it’s impressive, right? I want you to tell me about all the

impressive letters you have after your name, and I mean, you earned them. You deserve to

shout that loud from the rooftops, right? But it reads like a job application, right? Because

nobody really cares about most of that stuff. That resume energy puts you in a position of

waiting to be picked. Have you ever like, I don’t know if you’ve ever like, put a resume out on a

site like indeed, or something, you just get drowned with resumes. You don’t want to be one of

the million, right? Because we’re not here to be picked. We are here to attract and choose. All

right? Think about that. We’re here to attract and choose. The moment you step into your

thought leader energy, your profile is less like a list and more and less like a resume and more

like a story, right? And those high paying clients, those high paying jobs, those high paying

opportunities, they invest in stories and strategy, right? Not job descriptions. Nobody cares that

you know Word or Excel, right? I mean, there’s a place for that in this process, but really not

here on your LinkedIn profile. So we’re going to talk about a checklist of sorts, right, five high

impact shifts to transform your LinkedIn profile into a revenue generating asset in your life,

okay? And this, remember that your LinkedIn profile, I want you to if you’re going, if you’re

sitting on your computer while you’re listening to this and making changes to your profile,

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if you’re driving, go back and do that, right? So you can pause it and start again. And pause it

and start again. Remember that this is not Mount Rushmore. This is not set in stone. I want you

to lean into your genius and lean into something really specific and be really clear on what you

want to attract, who you want to attract with your LinkedIn profile. But if it changes tomorrow,

that’s okay, you can change it, right? So just kind of just go with me here for a little bit, if you

wouldn’t mind. All right, so let’s talk about your headline. A lot of people think about headlines

as a job title it is, and that’s really what they put in there, right? And nobody is is looking for a

CEO, right? I mean, I guess it may be looking for an accountant like but if you have on your

headline, marketing consultant slash speak.

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Or slash coach, slash whatever.

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You and 90,000 other people on LinkedIn have the same thing, right? I want you to shift the

energy of that. Your headline should tell people who you are, who you help, and how you help

them, right? So make it outcome focused, make it super specific. Speak to the transformation,

not the title, right? So one of the things I like to talk about is, you know, like, let’s say you’re a

financial planner and you’re a financial planner, you’re a great financial planner, and if you’re a

financial planner, you probably can’t even use this, because I know you have licensing

compliance issues, but we’re going to use you anyway as an example. Put yourself, whatever

you do, put it in the you know, put it in this example, you can say, I’m a financial planner. I

have these great letters after my name, and you earned them. You deserve to use thoseletters, right? But nobody really cares about those letters, right? They want to know what you

can do for them. So if you say, I’m a financial planner, and I help women over 50 create enough

wealth to retire at 60. Now you’re talking about you’re telling me about you, but you’re making

it about me, right? To see how that that subtle shift happens. So who you are, who you help,

and how you help them in your about section. And by the way, come into our Facebook group,

LinkedIn for women community.com, LinkedIn for women community.com, join the Facebook

group. I’m happy to give you feedback on this stuff in the Facebook group, once you make

some of these changes, right? Okay, the next shift

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your about section, I want you to think about that word about okay, it what people want to

know about you. They don’t want it to be they don’t want it they don’t want it they don’t want it

to be like, first of all, it needs to be in first person. They want you to be speaking to them, right?

So make sure you read it out loud when you’ve written it, so that you can, you know, you can

make it feel like it sounds like you. Sometimes, what I recommend to people is they take like,

take your phone and take like, a transcription app on your phone, and just talk for a couple

minutes about why you do what you do and why you love what you do and who you serve. Just

talk for a few minutes, have that and then edit that into 2600 characters. You have 2600

characters in your about section. It used to be called summary, right? And the summary is

boring, right? Like, give me the summary. It’s like the cliff notes, but about section that’s juicy,

right? Give me the juice. Give me the juice. You know, if you know anything about digital

marketing, and if you do it, if you have a website, you might notice that your about page on

your website is very often the most visited page. Because we’re nosy. We want to know more

about you. Tell me about you. And a little extra tip,

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use those first three lines powerfully, because before somebody clicks more, that’s what you

need to catch them with, right? You need to catch them with those first couple of lines, you are

not here to just talk about, like, with over 20 years of experience in digital marketing, right? Tell

me something like, You’re not here to build a personal brand for fun. You’re here because

you’re done being the best kept secret and you’re ready to be unforgettable. See the difference

between those two things. That’s what I want from you. All right. Shift number three, we’re

talking about your history now. Now this is the most resume like section of your profile, right?

So this is where you want to put your previous jobs, and you want to put your previous, you

know, experiences. But here’s the thing you want to pull from those experiences what’s

relevant to what you’re doing. Now, let me give you an example. If you look at my LinkedIn

profile, you’ll see that sounds feels like a million years ago. I was the vice president of infinity

Communications Group, and at infinity communications group, I basically did everything. I

mean, I ran the company. The President, God bless him, was an amazing mentor to me, but he

was more of a figurehead president, and I basically did all the things. I bought office furniture. I

picked out health benefits. I hired contractors to clean the, you know, cleaning people. I went

out on sales calls. I, you know, I hired and fired people, right? Most of that stuff is completely

not relevant to what I’m doing now. So if you read that, it just talks about my experience in

sales and marketing and partners. And you know what I mean? It talks about that, because

that’s what’s relevant. If what I was doing now was human resources related, maybe I’d be

talking about that, right? But it’s not so it’s not relevant. You don’t have to put everything youdid in your previous experiences into those things, unless there’s a reason for it. If it showcases

you as a thought leader, then by all means, use it, right? For example, if you are president of

the PTA, put that in your experience section, because that shows that people have have

confidence in you as a leader, right? So put that in there. Doesn’t have to be it, does? It says

experience, not job, right? If you’re on a board of directors, put that in there. It shows people

that you have experience. So really, the goal of that is to you want to build the story of you way

back from when you used to work at McDonald’s to now, right? And when used to work at

McDonald’s, we don’t need to hear about, you know? I mean, you might want to put things like,

oh my gosh, I remember, to this day, coming home smelling like french fries, right? But also

you might want to put, if, like, what you’re doing now is people related. You may want.

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To put something like, you know, I remember that when old man Murphy came in, I was the one

they called because he could nobody else was able to handle his order without him

complaining. But I knew how I became friends with him, and maybe, you know, and I made sure

he was well taken care of, and he appreciated that, right? Tell me something like that, even if it

was about something like McDonald’s, because it tells me about who you are today. Make

sense? So no bullet points of job duties. We want project outcomes. We want client wins in

there. We want aligned media features in each of these sections, you can put media. You can

add links to different media, so put that in there. I want you to brag with purpose, showcase

your results, right? This is your credibility section, not a job board, all right. So moving on shift

number four, that your image, right? I want you to think about from, you know, your profile

image to your header image on the top, we wanted to scream, I own this space. This isn’t

vanity. It’s visibility. People are going, this is your first impression. Very often, your LinkedIn

profile is your first impression online. Okay, so we want that visibility. We want you to to use an

updated headshot. I mean, you can get headshots anywhere these days, right? Almost every

conference has headshot, has photographers doing headshots. Maybe your chamber of

commerce locally is sponsoring a headshot day, right? You want, consistently, want to get

headshots wherever, and every, every time you can. Frankly, you can even use AI to get some

headshots these days, right? I don’t know if I totally, I mean, I always recommend that, but if it

comes out looking like you and you feel good about it, listen, whatever you can do to really

showcase that you are the boss, you own the space, you are the best at what you do. You need

to look the part. You need to look the part. So make sure that you have a great header profile

picture, but then also the banner right the banner at the top. Sometimes, if it’s like if I’m if it’s a

season where maybe I’m applying to be a speaker at a bunch of places. I might just have a

picture of myself with a microphone in that banner. If there’s a some kind of launching thing

that I’m doing, I’m going to put that in there, right? You can use Canva, or some kind of thing

like that to create but you don’t need to do anything. I mean, I tell my realtor clients, like, just

use a beautiful picture of something local, right? That because you, because a realtor really is,

is known as the local presence. I remember I had a client one time who was a an accountant.

What are we going to put in his profile image, right? Like, what is going to make it compelling?

And turns out, he raised sailboats. So we used a picture of his boat in in his header image,

because it made him interesting, right? And, of course, when you went through it and is about

sections of that, we talked a little bit about that as well. Bit about that as well. So it’s we want

people to we want people to see you as interesting. We want them to, you know. We want

them to say, I want to know this person. And your imaging is a big part of that. All right. Shift

number five, okay, let’s make sure you have compelling calls to action. I would love to tell you,

if you say call me, that they will. And I have gotten people that called me from LinkedIn. I’m not

going to lie, that has happened to me, but not enough. And I have a lot of LinkedIn connections,not enough, right? You want to drive people to what exactly you want them to do. So in your

featured section, make sure, if you want people to book a call with you, put a link to that in

there. And don’t just put your link. Put a create a thumbnail that says, want to talk. Click here in

a book on my calendar. Like make it really, really easy you want to get if you’re looking to get

more speaking engagements, make sure that you have your speaker reel in your featured

section. Put a lead magnet in just so many different places you could. Put lead magnets in your

LinkedIn profile, directly into where people can click directly into grabbing your lead magnet.

Make sure that in your about section, you have a let you you tell people exactly what you want

them to do next. And you know, I’ll use Realtors as an example as well. A lot of times, realtors

like to say, I’m going to give you an assessment of the value of your house. It’s a little too it’s a

little bit like going on a first date and expecting a little too much, right? Like, take them for

coffee first. Take them for coffee first. People don’t know you yet. They’re probably not going to

give you their address, because they don’t know who you are. They don’t want you haunting

them and hounding them, right? So give them something simple, like five things you need to

know. I think you five things that you might not have thought of, you can do to your house to

increase the value by 10% something like that, right? Something that people have been like,

oh, I want that, because what it’s doing is it’s drawing them into your world and and then

they’re in your world, and they’ll learn more about you. Now you absolutely also want to make

sure that you let people know how they can reach out to you. I have 100% had people not knew

who I was on Tuesday morning, and by Tuesday evening, work a high paying client because

they came across my LinkedIn profile.

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So I had easy way to book a call on my calendar. I had calendar openings for that day. They

booked the calendar opening for that calendar for that day, and became a client in that same

day. So that has absolutely happened to me, and remember the first part.

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That sense they didn’t know who I was Tuesday morning, right? So it’s not because I have a

podcast or I’m any big deal. It’s the same thing can be for you that came across your LinkedIn

profile. You could take them down the path, look credible, and make it really easy for them to

get on your calendar. If getting on your calendar is what you want people to do. So tell them

what to do next. Make it easy. Make it bold and make it simple. Okay, let me tell you about a

couple of my clients here. First, I want to tell you about Teresa. Teresa was working with us,

and we wrote her LinkedIn profile for her, and she completely blew up her business from some

of the work that we did together. But when Theresa was working with and she was in corporate

still, and so she had, she had occasion to work with headhunters and things like that in the job

she had, and one of the headhunters said to her, your profile, your LinkedIn profile, is the gold

standard for what LinkedIn profile should look like. This is what we want for you. This is what

we want for you. Then there was Katie. Katie literally came to us and we had just started

writing her profile, and she came to us and said, You know, I made the changes you

recommended on my profile. This was Katie was not in our program yet. When this happened, I

made the changes you asked me to make, like so let’s just assume Katie listened to this

podcast, right? She made the changes that we talked about in this podcast. She said somebody

came across my LinkedIn profile. She was able, she booked a call on Tuesday, and by Friday, I

had a new client. Right? These This is how fast this stuff can happen, and I don’t. And thenthere’s Jenny. Jenny, we did work with Jenny, and Jenny had been in the same job for eight

years. Eight years she’d been in the same job, and she was looking to make some changes.

Was looking to make some changes in what she was doing. So we rewrote her LinkedIn profile

for her, really positioning her as a thought leader in what she did. And within a week of

rewriting her profile, first of all, somebody, the mayor of the town, knocked on her door and

said, I had no idea you were that you were doing all this stuff. That’s amazing. I want to make. I

make it a point to make sure I know all of the influential people in our town, which, how crazy is

that her boss’s boss reached out to her and said, How did I not know you work for us? How did I

not know you before I saw your LinkedIn profile and created a position for her, and she has

since then gone on to be C suite in the position that was in the in the company that she was in

eight years she was doing the same job. Three weeks after revamping her LinkedIn profile,

everything changed for her. These are real life stories. Okay, so this is stuff you need to do

once, right? You make these five shifts, and within weeks of updating your profile, these

opportunities come up. That’s the power of positioning. That’s the power of positioning. When

your LinkedIn profile reflects who you really are, not what you’ve done, but who you are and

who you help and how you help them, it attracts the people ready to invest in you at the

highest level. So here’s what I want you to do, pull up your LinkedIn profile and look at these

five areas, and I want you to look at them and say, Is this helping me make more money? Is

this bringing in income? Do I look like I’m peers with the most influential people in my industry,

or is this playing safe? Okay, and pick one section. You don’t do the whole profile today, but

pick one section to upgrade this week. And if you want help, you know I’ve got your back. We

dive deep into these transformations inside she’s linked up, because this isn’t just about looking

good online. It’s about creating a presence that brings in money, right? I want there to be more

wealthy women in this world, and it starts with how you show up. So I want you to have more

high ticket opportunities, more aligned partnerships. And it starts with this work that we’re

doing here. And so if you want to learn more about she’s linked up, just go to my calendar.

Karen yankovich.com/call grab a spot on the calendar. We’re happy to chat with you, and then

we have a bonus for you today for tuning in. I’ve got a free download for you, the 100k profile

blueprint. It walks you through all five shifts with examples and scripts and templates. So if you

go to Karen yankovich.com/ 313, download, you can download the 100k profile blueprint and

then just put it next to you on your desk as you’re going through your profile. And I’ll give you

some tips to move through that the move through this, okay,

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you are not invisible. You are not behind. You are one LinkedIn profile away from the kind of

clients and opportunities that change everything for you. So Let’s ditch the resume, let’s build

your revenue, and I will see you next week on another episode of The Good girls get rich

podcast. Thanks for being here. You.