Why Powerful Women Don’t Post More on LinkedIn (They Edit, Repeat & Pause Instead)

GGGR 354 – Final

SPEAKERS

Karen Yankovich

K

Karen Yankovich 00:00

Karen, hello, hello, and welcome to the good girls get rich podcast. I’m your host, Karen

Yankovich, and I want to talk about something that is really interesting to me, and that is that

powerful women don’t use LinkedIn the ways most experts tell you to they’re not louder,

they’re not sending out a million messages, they’re not everywhere, and they’re definitely not

defending or explaining themselves. So we’re going to do three quick shifts in three minutes,

and then we’re going to dive deep into each one shift. Number one, powerful women edit more

than they add. They don’t explain their resume, they don’t justify their opinions, they don’t

apologize for clarity. Shift. Number two, powerful women speak in patterns, not posts. This is

huge for LinkedIn authority, right? Authority doesn’t come from one viral post and then a

different one and a different one and a different one. It comes from being recognizable over

time, the same messages and the same authority, right? This is like leadership without a

checklist. This is how you start to show up and be known for what you want to be known for.

Right? Shift number three, they let other people catch up. So many women like kind of rush to

be understood, right? But restraint, staying back, like saying something and then waiting

people to catch up with that, that’s what signals leadership, not quickly jumping in and

defending your point, right? Silence can actually build trust, because you’re saying, Here’s what

I think, zip right? So let’s talk a little bit about what this looks like on LinkedIn, because I want

your LinkedIn expertise to shine, right? The beautiful thing one of my favorite things about

LinkedIn, and you know, I have a lot of favorite things on LinkedIn, but one of my favorite things

on LinkedIn is how we don’t have to post every day, right? Powerful Women post less but with

more signal. So what do I mean by signal? Are you getting it doesn’t I don’t care what the

numbers are, but is somebody like you can see from your stats, this person connected with you

from your post today, right? That’s a signal. Those are the things we want to be paying

attention to if you’re watching this on video. Sorry, guys. I have a piece of hair on my head

here. Powerful Women post are posting less, but they’re looking for those signals, not numbers.

They’re not looking for how many people are liking a post. They’re looking for how many people

connected with me from this post, how many people booked a call with me from this post?

Right? Like that’s what we’re looking at, those signals, not those numbers, that vanity numbers,

right? Their profiles you want to write about, have a profile that feels calm but has your success

feeling inevitable as opposed to desperate, right? They comment, and they’re commenting, butthey’re not commenting great posts. They’re certainly not joining these, like LinkedIn tribes,

where you all comment on each other stuff, because that’s just nonsense. Like, I don’t want to

comment on yourself. I don’t have a point of view, right, but if you belong to these pods, you

have to comment, right? So we’re not and I don’t want you to comment on everything. I want

you to comment on things that you have a point of view on, selectively, but do it as often as

you can, because that’s it is important that you show up in conversations on LinkedIn right, and

they’re not chasing approval, right? They’re not chasing approval. These are the power moves.

These are the these power moves are so much more important than how many people liked

your post or exactly what you’re posting, right? This is what I want for you, and these are the

kinds of things that we practice inside the visibility salon, not louder strategies, but stronger

positioning. Okay, you know I’m going to share more about that, so let’s dive in. Okay? I want

to, I want to. I want to dive into what changes when you stop explaining yourself. And I know, I

know you know what I mean when I say that. I find myself doing that way too often, still, right?

This isn’t something that just disappears. It’s something that we have to pay attention to. It’s

something that we have to focus on. And as we move through our power, power era, you know,

I want there to be more wealthy women in the world. I think women’s voices are being

squashed, and we need to get them out there right. And as we move through that, we don’t

want to be explaining ourselves. We want to be we want to be taking a stance and letting that

stance speak for itself and then moving on. Right? Even if it means you’re understood briefly or

misunderstood briefly, it’s okay. It’s okay because they’ll come around. Leaders don’t explain

right? So if it means that you have to be misunderstood for a second until people catch on to

where you’re going with this, that’s leadership. That’s leadership, right? So, and LinkedIn

rewards that steadiness. The more you are, the more LinkedIn can see what it is that you shine

and what the topics are that you’re an expert in. The more it can send people to your profile,

the more it works. I you know, I don’t love talking about the algorithm, because, you know, the

minute I do, it changes. Is, but what has been consistent over the years with LinkedIn algorithm

is that if you’re talking about a bunch of different things, you’re confusing, not just the people

that are following you, but LinkedIn right? The more consistent you can be, the more you stop

explaining, and you just show up for your position, and you know, and stand for that. Not only

you’re telling your followers who you are, but you’re telling LinkedIn then and LinkedIn, then

can help and listen. My goal is for this all to be magnetic for you, right? This is how we create

that magnet in your marketing, because now it’s all starting to it’s all starting to come together.

Power is not announced, it’s inferred. So how are you doing that? Are you doing that? Right? If

you’re explaining yourself, you’re you’re diluting your power. Let people infer what your power

is. I want to go deeper now into the three shifts. Right? Powerful Women edit more than they

add. You know, this is something that I had to learn, right? I mean, I have a lot of words in my

life. I have a lot of words in my head, and I’ve learned this. I remember when, when we first

started our shoes, linked up program. We had, it was, it was a very high ticket program. And we

had mindset coach in there, we had a PR coach in there, we had a copy coach in there. We had

a people, somebody that was doing accountability, calls them. I was in there, right? So I was

like, Oh my gosh, they’re getting all this value. And then people were saying to me, I had a call

the other day with that girl, what was her name? Like they didn’t even know who these people

were. I was giving them too much, and I was confusing them, okay? So, and it was costing me a

fortune, which means the price point on the program was higher, right? So, so So when I

started to edit that, that’s when this program had more and more power. That’s when our my

business, started to create more and more power around around me and around our

messaging, and that’s when our students started to see more successes. Okay, because we

were, we were just trying to do too much and say too much. Editing is one of your most

powerful tricks. Okay, ladies, it’s one of the most powerful tricks. And again, we’re not

explaining, we’re not justifying, we’re not apologizing, we are just stripping out what’s

unimportant and just sticking with the important, the important content that we want to put outthere, the important messages that we want to put out there. Shift number two, speaking in

patterns, not post. Listen. There’s a lot of places that I post a lot, right? I want to get more eyes

on this podcast. I want to, you know, we want to bring more people into our products and

services and our programs. LinkedIn is not the place for that, right? Like I do that on our

Facebook group. If you’re not in the Facebook group, join us at LinkedIn for women

community.com so there’s a lot of content that goes out there. There’s a lot of content that

goes on on Instagram. There’s a lot of content that goes out on threads. Right? If you’re not

following me in those places, please do, because I love having conversations there as well.

There’s different energy in all those different places, and that’s where we put out a lot of

content. But on LinkedIn, it’s about the pattern, not the number of posts. Okay, you want to

have consistent posting, two, three a week, maybe. But you want the messaging to be

consistent, even if you do multiple things, like many of us are multi passionate, right? See

where the where’s the thread that ties those things together. And again, remember that you’re

showcasing you, not necessarily just your business. So, so what are the what’s the thread that

positions you as the authority across those things that you’re multi passionate with? Okay, this

is what we’re talking about if you’re going to be, if you want to be known as a thought leader.

And I know it’s a buzzword, but the reality is, it’s the word we can use, right? It’s the word that

explains what I’m talking about here. If you want to be known for something, if you want your

voice heard around a topic, you need to, there needs to be so much clarity around that, and

they need to, people need to see the same kinds of conversations coming from you can shift it,

right? But the same kinds of conversations over and over. Shift number three. This is my

favorite one. They let other people catch up. I mean, I don’t know. I mean, listen, I’m not only

am I from New Jersey, I’m Italian. I have a lot of lot of words in his head. My hands go, my

mouth goes, right. I literally record this podcast sometimes with the I don’t have it now. Or

show you a metronome that that, that I have that when you know those old fashioned

metronomes, I have a digital one on my iPad to keep me, to keep me from talking 100 miles an

hour, right, which I know still happens. Sometimes it’s who I am, however, the the last thing I

want is to confuse people. I don’t want to over explain myself. I don’t need to rush to be

understood, right? The more I pause, and the more I let you catch up to what I’m saying, the

more you’re going to connect with it,K

Karen Yankovich 09:53

right, the more you’re going to connect with it. And it’s that silence that builds that trust and.

And these are things that are that could be a little counterintuitive to you, but it’s certainly

some of them are certainly counterintuitive to me, but it’s important and it’s powerful. And

think of the people that you think, or think of the one you think are powerful women, okay? And

think about how often they speak, what they speak about, right? Think about that. They’re not

out there yakking all damn day long, right? What they say when they when they talk, we listen.

That’s what I want for you. That’s what I want for you. Okay, so listen, I’m here for you, for this,

for whatever I want you to show up. I want your voice to be heard, okay, I want your voice to be

heard, and that’s how that this is. These are ways that we do that these these tips that we just

talked about. Here are ways that your voice can be heard and you can infer more power on

LinkedIn and and again, it’s about the energy behind what you’re doing. Less about the more

things on your to do list. There’s going to be less things on your to do list, right? This is why I

want you to, like, have this show in your ear, binge it as you’re walking, right? Because,

because these are the kinds of things you can hear me say once. But you have to practice this,

or you have to practice this. This is something that has to be practiced, not just something that

is a to do, right? So you have to practice this. So listen to this episode over and over. We’ve got

a couple more episodes coming on these topics. Honestly, I’d love for you to check out the

visibility salon. If you go to Karen Yankovich com slash free trial, get a free week with us,

depending on when you join. You’ve got all kinds of good things going on every week so that

you know you’ll get, you’ll get to hang out with us. That whole we get all the training, like all of

our trainings in the visibility salon, which is so fun, and they’re just the most unbelievably

amazing women I have ever met, I get to hang out with in this visibility salon. I’d love you to be

there too. So check it out at Karen yankovich.com/free trial, and I will see you back here again

next week for another episode of The Good girls get rich podcast.