Reignite & Rise Up: Why 2025 Is the Year Women Stop Playing Small

Special Series Episode 1 – Final

SPEAKERS
Karen Yankovich
Karen,
hello. Hello there. And welcome to this episode of The Good girls get rich podcast where we talk about
how women like you can build wealth influence and impact on your terms. I’m your host, Karen
Yankovich, and let me tell you today’s conversation. You might consider it a Jersey girl rant, because
it’s a little bit different. It’s a wake up call. Today is a rallying cry, because 2025, is the year that we
women stop playing small. We’ve been hustling, we’ve been grinding, we’ve been over delivering,
doing everything right, everything. Everybody tells us we should do right, being the good girls, right,
but still feeling stuck. And I’m here to tell you, there’s a better way. You deserve clients who pay you
what you’re worth. You deserve to be seen as the expert you are. You deserve money that flows to
you easily, magnetically, without that burnout. And that’s what we’re going to be talking about today.
And I’m just going to be upfront with you. I am working on something really special for women just
like you, something I’ll be sharing about more in March of 2025 so stick with me, because if you’re
feeling like this is your year to finally rise up. You’re going to want to be a part of this. So let’s get into
it. I’m so excited. I’m so excited. So this is a special series that I’m going to be doing. We’ll get back to
the regular podcast middle to the end of March, but I’m going to come out with some special episodes
for you in the next few weeks, and this is really the first of that special series. So I’m really, really
excited to be doing this for you. It’s important to me. I know you know you’ve heard me say, if you’ve
listened to the show before, I want there to be more wealthy women in the world, women with money
can change the world. And never in the history of my life, or from what I can see the world, has that
been more important than today. So let’s talk a little bit about the problem. Women are struggling.
Women are struggling in 2025 we need to get real about what’s happening right now, right? Women
Entrepreneurs are tired. We’re exhausted. Social media alone, it feels like a second job, even if you’ve
got somebody that you’re paying to do that right to be authentic, you need to be involved in it. And
it’s not working the way it used to work. It just isn’t we’re seeing six figure women, women who are
used to bringing in a really nice income, struggling, struggling to make sales, struggling to show up
the way they’ve always shown up, struggling to be seen, struggling to be heard, feeling invisible,
right? Wondering if you’re ever gonna hit your next level, maybe feeling stuck. And I do think in some
ways, it’s been since the pandemic. Okay? So five years, right? Five years pre pandemic, we we might
not have even known that we were stuck, right. We were just doing what we always did, and then
when we saw there was a different way. Here we are. And the worst part about this is, what I’m
hearing more and more from women like you is we’re thinking, it’s us. We’re thinking. The problem is
you’re thinking. The problem is you. I’m thinking the problem is me, right? We’re thinking we are. The
problem imposter syndrome starts to creep in, right? We start questioning our values. We maybe we
lower our prices, right? Saying yes to the wrong clients, the clients that drain us, right? We know we
deserve better. Maybe, you know. Maybe as you know, maybe as you move into your next chapter,
you think you need to do this with low ticket offers or really inexpensive offers. Because, you know,
you’ve only been doing this for a day, a week, a month a year, right? No, no, no, no. I get this because
I’ve been there. I, frankly, I’ve experienced all of this in the last five years as well. It’s not just you, but
here’s the truth, the problem isn’t you? The problem is the system that you’ve been told to follow the
Constant Content treadmill, right? The algorithm chasing Right. Like, what do I need to do? How many
times do I need to post? What does LinkedIn think I need to do? How do I game the Instagram
algorithm? Right? The under pricing. It doesn’t work. It doesn’t work for women like us, not for
women, who are leaders. You are not the problem. You my friend, are the solution. So, you know, I
remember, gosh, I’ve hit that wall. Let me just tell you, I’ve hit that wall more than once in my life. I
like, maybe you can see the bruises on me from hitting the wall, right? You know, I’m thinking, you
know, if I just think about, if I just think about, like, even the last five years for me, I’ve built a
successful business. I know I was good at what I did, right, but then all the things I was doing wasn’t
working anymore, right? I felt like I was hustling on social media, chasing clients. I had a webinar
funnel that that worked so well for me for years, and I was posting content to that webinar, and I still,
by the way, have that webinar funnel. It’s still a great webinar. It’s still timely, but the ads to the
webinar, crickets, crickets. And I started to wonder, is it me right? Maybe I’m not cut out for this.
Maybe I’m not as valuable as I thought. Maybe what I teach isn’t really helping the people I think it
can help. But here’s what changed everything for me. I. I stopped chasing the noise, and I got
strategic. You know, I’ve always been talking about LinkedIn, right? But I just turned to LinkedIn. You’ll
see that I post on Instagram and I post on Facebook and some other platforms, because I feel like, I
feel like it gives me, it gets my the podcast out, but the clients, right? The clients are coming to
LinkedIn. So even though I teach this stuff. It was a little bit like the shoemakers children, you know,
what? Not wearing any shoes. I needed to really refocus on LinkedIn and focus on building real
relationships, kind of like my team suggested to me, as well as other people. Like, go through your
program, Karen, and do what you teach other people how to do. And I’m like, right? So, you know, I
double down on my media commitment, right? How many times I want to be interviewed, how many
times I want to be seen and heard, not because I was famous, but because I knew I had something
valuable to say, and I knew that this message right? If I want there to be more wealthy women in the
world, I want more women to have money, I need more women to hear me, right? So the shift was
almost instant, high value clients start reaching out to me that magnetic approach, which is what I
love. I love the first time my new clients see the magnets start. Their magnets starting to get
strengthened. Right doors to podcast, TV, speaking gigs open. You know, people started coming to
me like I, of course, I still pitch myself. I’m not naive enough to think I can just sit here and let
everybody come to me, but, but But it got easier, because the more I do, the more people started
coming to me, so the less I had to pitch, right? And for the first time, I realized it’s not about working
harder, it’s about positioning yourself as the woman you already are. Now listen, I am no stranger to
hard work. I was a single mom with four kids. You can just imagine the amount of laundry, the
amount of things running out the door, making the lunches, doing all the things right. I didn’t know
how to not work hard. I truly needed to unlearn more than I needed to learn, and that’s why I’m so
passionate about this work, because I know that somebody listening, maybe you are thinking, I get
that. I get that because the system is broken. But you don’t have to be broken. You don’t have to be
broken. You just need somebody to champion you, right? Somebody who’s in your corner to show you
a path that actually works. So let’s talk a little bit about what’s working now, right? Shifting, shifting
your mindset along with your strategy. So let me break this down a little bit. What I’m seeing that’s
working in 2020, working in 2025 because the women I work with are winning right now. And here’s
how, first of all, you must have a high ticket offer. It doesn’t mean that’s the only thing you need to
have. But when you position yourself as an expert and charge what will allow you to over deliver, you
need fewer clients and make more money, right? Like, hello, this is how you build wealth without
burnout, right? High Ticket offers. The very first thing we do in our cheese linked up program, well,
one of the very first things we do is help you create your high ticket offer. And I love these
conversations. I love these conversations. We get to get creative and really come up with some really
cool stuff, and then thinking about putting more emphasis on LinkedIn, LinkedIn and relationships, not
content. Stop burning out on Instagram. Stop burning out on Facebook. Stop burning out on whatever
the platform of the day is. The money is on LinkedIn. The real money is on LinkedIn. You don’t need to
post every day. You need the right profile and the right outreach strategy, positioning, not posting,
right? Does it? How does it? Like, I want you to take a second you ever feel into that? Like I am telling
you you need to create a couple posts a week, not a couple posts a day, right? Like, there may be
times that you’re going to have a little push and post a little bit more, but to keep the engine running,
couple posts a week, that’s it, right? And then you also have to build in media and visibility to this. PR
is your wealth accelerator, right? When you’re featured in podcasts and magazines and on TV,
everything shifts. Clients are to see you as the go to expert. You get to charge more, and again, not
because you can overcharge, because you can over deliver if you’re getting paid enough money,
right? So that’s win, win, win. The clients are just getting, you know, way, way, amazing value, you’re
getting inbound leads, because your authority is undeniable, right? So the one of the reason I started
incorporating publicity into the strategies that I teach on LinkedIn, is because many of the women
that I work with, what they’re looking at is their next chapter might look different than their previous
chapter. Maybe you were in corporate, maybe you were, you know, in the C suite, and you want to
move out, you want to get a position on boards of directors, or you want to get you want to go out
and build a consulting business, right? But you’ve never been a consultant before, so you don’t really
have a ton of testimonials around that you’ve been doing the work. You’re really good at it, but you
don’t really have
the social proof. So the reason I started to build publicity and was because the publicity starts to give
you the credibility as you’re building the social proof as you’re building your new chapter out. But the
beautiful thing that I found was that this publicity also absolutely strengthened your magnet, right?
Your magnet, your authority being under. Niable strengthened everything, and people started coming
to you, my highest paying clients ever. Every single one of them, and I kid you not, okay, has come
from a media opportunity. A media opportunity people are coming to me and paying me a lot of
money because they saw me mentioned in a newspaper or a magazine and heard on a podcast, not
because they’ve been following my Instagram, right? They didn’t even know who I was a week before,
but they were willing to invest because I got the credibility of the magazine or the podcast host make
sense, right? So the formula is high ticket offers, plus your LinkedIn positioning plus media visibility
equals wealth with ease. How does that sound? Right? I’m going to repeat that the formula is high
ticket offers plus LinkedIn position positioning. LinkedIn positioning plus media visibility equals wealth
with ease. So I want to ask yourself right now. I want you to ask yourself, What if, instead of looking at
2025 like, what the Ever Living f is going on around here? What if the 2025 was the year you finally
stepped into your power? I mean, this stuff’s not hard. It’s just a strategy, right? It’s just a matter of,
I’m so committed to building ease into the strategies I teach. What if you stopped hiding and started
owning your brilliance? What if you created a business that paid you 10,000 20,050k months with
ease? Because that’s what’s possible. I’ve done it. My clients are doing it, and you can do it too. So
I’m talking about this because we have completely revamped our she’s linked up reignite and rise up
program in March. I’m going to open the doors to that, to that, to this. I’ve built it specifically for
women like you, and it’s going to change the way you do business forever. I’m going to be sharing
more soon. There’s nothing you need to know right now, but stay alone for the ride, because whether
or not you think our she’s linked up program is something you want to be interested in down the road,
you don’t have to think about that right now. Just follow this, right if you want, if you’re feeling like
this is for you, and you want to learn more, and you want to be make sure you don’t miss any of this
messaging that I’m going to be sharing with you over the next few weeks. Send me a message right
now. Go on LinkedIn, go on Instagram, and D me, DM me the word ready, and I’m going to make sure
that you are the first to know what’s going on, that you make sure that, because I’m going to be
sharing more stuff like this. My, you know, make sure you’re subscribed to the podcast so that you
don’t miss the next episodes. We’ve got a bunch of episodes like this that are coming. We’ve got, I’m
going to be doing a bunch of lives. There’s nothing you need to opt into for all of these things. If
you’re on my email list, you’ll get notifications of all of this, but there’s no special anything. All you
need to do is tell me you’re in, right? I just just, I just want to be kept informed, because this, my
friend, is the year that we rise. Thank you so much for being here today. This conversation is just the
beginning, because we’re building something big here. Because when women rise, we all rise. When
women have money, the world changes. If you love this episode, please share it with a friend who
needs to hear it. Tag me so that I see it, then I can share it with my audience, right? And then we all
get more visibility that way. And remember to DM me the word ready if you know that this is your
year. I can’t wait to see you step into your power, and I will see you in a couple days with another
episode in the special series. And until then, go, be unstoppable. You.