Reinvention Is Your Superpower: Why Midlife Women Hold the Visibility Advantage

Episode 341: Build Your Visibility Pipeline: The Simple System That Keeps Women Booked, Seen, and Paid

SUMMARY KEYWORDS

Visibility pipeline, thought leadership, consistency, identity, relationships, platforms, authority,

weekly invitations, emotional labor, marketing strategy, next chapter, sustainable rhythm,

magnetic attraction, LinkedIn, core message.

SPEAKERS

Karen Yankovich

Karen Yankovich 00:01

Karen, hello and welcome back to the rich woman reset this sacred December container where

you and I are resetting what it means to be seen, valued and paid as a woman in her next

chapter. Today, we’re talking about something every thought leader, consultant, author,

business leader and expert needs a visibility pipeline, not a funnel, not content chaos, a calm,

steady flow of opportunities that keep you booked year round. This can be magnetic. Let’s build

yours. So first we’re going to talk a little bit about why I feel like this is this this piece right here

is what’s keeping so many women stuck. So many of us are showing up inconsistently because

we’re overwhelmed. And listen, I can relate to that. It is December 2026, when we’re recording

these. And you know, post Thanksgiving, pre Christmas, life is a little crazy. You know, I was,

before I recorded this, I ran downstairs and threw a load of laundry and answered the door for

the Amazon guy, and you know, all the things we’re doing in December. So So you try to post

or comment or email or network or pitch without a structure when there’s no structure visibility

feels like even more emotional labor. But when this becomes a pipeline, when you create an

exact plan for this visibility, it becomes easeful, predictable and grounding. So here’s the deal,

you’re not inconsistent. Life is inconsistent. You’re just unsupported and maybe not as

organized with this as you could be. But once your visibility has a home, you rise naturally,

because this visibility is the magnet that attracts opportunities to you when it’s done properly.

So what is, exactly, is a visibility pipeline? A visibility pipeline is, it’s a simple, repeatable

system that keeps you top of mind. It’s, in fact, in our visibility salon, we just did a full blown

visibility marketing planning session for 2026 and it’s not how many. I mean, yes, we’re

thinking about how many clients and how many opportunities we want to land, but to do that,

how much? What are the visibility things we need to have first, right? How many podcasts Do

you want to get interviewed on? How many joint ventures Do you want to do? Those are the

kinds of things that when you do that consistently, it brings more consistency to your

marketing, to your income. So this simple, repeatable system, it keeps you top of mind because

you’re consistently doing these visibility tasks right. It’s giving you a steady present in all the

right places, and it’s a rhythm, not a race and not a struggle and not a hustle, and it’s a simple,

sweet little blend of identity and relationship and strategy. So this pipeline has three layers.

Okay? Layer number one, who you are, right? You, we’ve talked about this, but your identity as

you’re stepping into your next chapter. Who is who is it that you are stepping into your voice,your authority, your energy. This is the foundation of your visibility strategy and your visibility

pipeline. And then the next piece is who you talk to, right? I don’t want to get interviewed on

any podcast, right? I want to get interviewed on podcasts that speak to the exact right people

that I think will feed my business. Who is, you know, who are the right people that I want to

have in my network, who are the right people that I want to build warm relationships with, and

who are my strategic connections, all right? And then the third layer is, where are you showing

up? LinkedIn, podcasts, collaborations, DMS, comments, threads you want to speak in places

where your future clients or opportunities are already gathering. You don’t have to be

everywhere. The goal isn’t more. The goal is to be consistent and have a consistent, aligned

presence in fewer places where you can go deeper, not wider. It feels so good when you get

this right, right? And I’m telling you, it feels so good when you look like you need to be

everywhere. So if you’re listening and you’re thinking like, I want a visibility pipeline that feels

like me. I want this magnetic attraction marketing, not the hustle world. That’s exactly what we

do inside the visibility salon. We create sustainable rhythm for your next chapter. But for now,

let’s just keep deepening here, because we I want to move on to Section, to the next section,

which is, how do you build this pipeline, right? How do we build this pipeline? So the first thing

you really want to think about is, what is your thought, leadership, anchor, your one core

message that repeats everywhere, right? For me, I repeat a lot. I wanted to be more wealthy

women in the world. Visibility is wealth. Midlife is your most powerful career season, right? And

quiet confidence creates a loud impact. So this is what becomes my identity in my space. So

what become what are those messages for you? What is your core message? What is the core

message that becomes your identity? D in your space, okay? And then that relationship engine,

right? Your DMS, you know, listen, there’s lots of ways you can automate some of this stuff and

all for simplifying your life, but nothing replaces your actual presence, right? So your DM

present, you’re having actual conversations in your DMS on LinkedIn or wherever, right? Your

micro intros, your high quality comments, your warm reconnects, this is where women of my

generation thrive, because relationships are a superpower, right? You know it is. It’s so

interesting to me, because people look at LinkedIn as this, like left brain corporate space, but

really it’s where relationships thrive. So it’s where we can thrive if we shift the way we think

about this. So the next thing you need to do is think about your platforms. Choose one or two

platforms, right? Not five. Maybe it’s LinkedIn in your podcast. Maybe it’s LinkedIn and threads.

Maybe you know you don’t have to be everywhere, right? Nothing else is required. It doesn’t

mean you aren’t in other places. Right? For me, my relationships happen on mostly on

LinkedIn, show me through my podcast and lately on threads, but my podcast gets promoted

on other platforms, right? But it’s not as much me as it is on those other platforms, right? Does

that make sense? And then you have to have something that’s building your authority, right?

For me, it’s my podcast. So what is your longer form value that you’re bringing to your

audience? Is it? It could be as simple as just consistent, solid LinkedIn content. Could be a

podcast. Maybe you’ve got a YouTube channel, right? A carousel, a conversation dropped into

the world that that really makes people think and talk, right? These are the things that

positions you as the woman in the room that people trust. And then this next one, this next

one, number five, the fifth point I want to talk about here. This is the one I get the most

pushback on. And you gotta ask high earning women ask, they invite, they offer, they make

themselves available. Your pipeline must include a weekly invitation. I often say, must, right?

But if you you must be including invitations. If you want people to to invest in you, you have to

tell them how right. You have to ask them to do that, right? And here’s the thing this, this

brings peace if you are, where is it? If you’re watching this on my YouTube channel or on video

somewhere, like I have this like Jade peace sign that I hangs out in my office on my desk with

me all the time, because I’m all about bringing more peace into my life and into my world. And

the the peace that comes from this pipeline helps me stop feeling behind, right? You stop

chasing. You know exactly how to be visible today, you become more magnetizing, not becauseyou’re everywhere, but because you’re steady, right? And this pipeline turns strangers into

followers and followers into clients. And this is where women begin to feel powerful again, in

this world that’s making us feel pretty freaking un you know, disempowered, right? This is

where we can start to become powerful again. Your visibility is not a performance. It’s a

pathway. It’s a pipeline. It’s a rhythm that supports your next chapter instead of draining you,

right? You deserve to be booked and supported and resourced and seen all year long, right? So

I’ll see you in the next episode of the rich woman reset, where we’re going to talk about

reinvention and why your age isn’t a limitation, it’s your leverage. You.