This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen chats with the incredible Renee Hughes, founder of The AromaSpecialists and co-founder of Seven Figure Profit. Renee is all about helping entrepreneurs, especially women, escape the “Seven Figure Poor” paradox—where you’re making big bucks but struggling to feel fulfilled or financially secure.

Renèe Hughes is the visionary founder of The Aromaspecialists and co-founder of Seven Figure Profit™, an advisory firm dedicated to helping entrepreneurs escape the paradox of high revenue but low satisfaction, termed “7-Figure Poor.” This term highlights the struggle of business leaders who generate million-dollar revenues yet face low profit, limited time freedom, and unfulfilled personal relationships.

Renèe’s approach focuses on holistic well-being, combining her expertise in communications, messaging strategy, and personal development to create tailored solutions for clients. At Seven Figure Profit, Renèe and her team recalibrate operational strategies to ensure financial success aligns with improved quality of life.

Believing that true wealth extends beyond financial abundance to include time freedom and meaningful relationships, Renèe conducts thorough reviews of messaging and business practices to identify smarter decision-making areas. This operational oversight helps businesses boost their bottom line while enhancing personal satisfaction.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Episode Highlights:

  • What is Seven Figure Poor? Renee shares how many entrepreneurs bring in significant revenue but experience low satisfaction and profit. She helps business owners recalibrate their strategies for a more aligned and fulfilling life.
  • The Power of Prioritization: Renee and Karen dive deep into how focusing on just a few key priorities can transform both your business and your life.
  • Profit Psychology: Learn how your mindset around money affects your bottom line, and how to shift from spending impulsively to making smart financial decisions that fuel long-term wealth.
  • Navigating Entrepreneurial Life: From the reality of feast or famine cycles to embracing change as your business and life evolve, Karen and Renee discuss how to thrive financially without sacrificing your personal life.
  • Actionable Advice: Renee offers practical steps to help you make real changes in your business—starting with identifying your true priorities and making smarter decisions with your money.

Magical Quotes from the Episode:

Karen Yankovich:

  1. “We have so many women with big, beautiful dreams, but there’s just not enough money coming into their bank accounts. That’s why conversations like this are so important.”
  2. “You get to create the life you want your business to support, but once you’ve made that choice, you have to align your business with those priorities.”
  3. “Women need to think bigger, build true wealth, and take control of their financial freedom because that gives us more choice and more power in our lives.”

    Caterina Rando:

    1. “We coined the term ‘Seven Figure Poor’ because so many business leaders generate million-dollar revenues but still feel unstable financially and personally.”
    2. “Profit psychology helps us get healthy in our relationship with money—both emotionally and in terms of actual dollars in our bank accounts.”
    3. “It’s about identifying your true priorities and making smart, strategic decisions that align your financial success with the quality of life you really want.”

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      Read the Transcript

      GGGR with Renee Hughes – Final

      00:00
      Karen,
      00:09
      hello. Hello, and welcome to another episode of The Good girls get rich podcast. I’m your host,
      Karen yankovich, and I am here to have have there be more wealthy women in the world. That
      is at the heart of everything that I do. It’s the heart of the energy of this show. And today’s
      guest is somebody who I know is so aligned with that, and I’m really looking forward for you to
      meet her. I’m going to bring her on now. Her name is Renee Hughes, and Renee and I met at
      an organization called the dames. If you’ve not, if you don’t know anything about the dames,
      you totally should. It’s a networking event, a networking organization for women. And if you go
      to my website, Karen yankovich.com/tools,
      00:47
      you’ll see there’s a link there for you to test out the dames. But it’s a place where I get to meet
      really cool people, right? And that’s at the heart of what I want you to do, too, and why we’re
      doing this. Because, you know, referrals make the world go around. Referrals make us wealthy,
      right? And I know that Renee is down for that as well. So hang on. Let me quickly read you. Tell
      you a little bit about Renee, and then we’ll let her introduce herself. Renee Hughes is the
      visionary founder of the aroma specialists and co founder of seven figure profit, an advisory
      firm dedicated to helping entrepreneurs escape the paradox of high revenue but low
      satisfaction, termed seven figure poor. I love that name. This term highlights the struggle of
      business leaders who generate million dollar revenues yet face low profit, limited time, freedom
      and unfulfilled personal relationships. Rene’s approach focuses on holistic well being,
      combining her expertise in communications, messaging strategy and personal development to
      create tailored solutions for her clients at seven figure profit, Renee and her team recalibrate
      operational strategies to ensure financial success aligns with improved quality of life, believing
      that true wealth extends beyond financial abundance to include time freedom and meaningful
      relationships. Renee conducts thorough reviews of messaging and business practices to
      identify smarter decision making areas. This operational oversight helps businesses boost their
      bottom line while enhancing their personal satisfaction. And through her guidance, Renee
      empowers business leaders to transform their companies into entities that thrive financially
      and enrich their owners lives, ensuring business achievements no longer conflict with personal
      fulfillment. Renee, I could probably reword this and make it very similar to to what we do over
      here. You know, we have so many women that have these big, beautiful dreams, and there’s
      just not enough money coming into their bank account. That’s it, you know. And I love that
      there’s people like you that massively focus on that. So welcome to Good girls. Get Rich. Thank
      you. I’m excited to be here. Yeah, tell everybody a little bit about your journey. I know that. I
      know that you you’ve as all as many of us do, right? There’s most entrepreneurs, or I don’t
      know, a single entrepreneur, that can say, and I started this business when I was 18, and then
      I’m still running the same business like nobody does that, right? So about your journey, and
      what brought you to doing what you’re doing now, and what made you realize that people were
      making money, but not profit, yeah? And so, yeah, it was part of the journey, because I was one
      of them. The thing is, we my first iteration coming out of corporate, I worked on Wall Street and
      did the whole thing, and learned a lot about business, which was great, but I was overwhelmed.
      And my husband and I, we got married in 2002 and we decided, You know what? We want an
      entrepreneurial life. We want to travel. We want it more than just the numbers. You know, we
      wanted a whole certain lifestyle. So in 2009
      03:42
      we say goodbye to corporate. We start our businesses. Along that journey, you make so many
      mistakes you don’t understand. Fortunately, my husband’s a CPA, so he he was able to help
      with that side of the numbers. But bringing in clients and understanding who you want to work
      with and what you want to do. Took me a long time. It took me a really long time. But then as I
      started to get those right clients and those right offers, and things started to take off, I thought,
      well, I’ve done it, you know, I’ve arrived. I’m making all this money. And then it was gone. It
      was just gone, you know? And I’m and I’m going to invest in certain things, and I was
      sponsoring everybody and all these projects, and I’m just doing all these things, and all of a
      sudden it’s just like, okay, whoa. What happened to all of this big revenue that’s flowing in? It
      was still flowing in, right? But it was going as fast as it was coming, yes. So that’s when we
      started to have the conversation of, are other people experiencing this? And I started a couple
      years ago, actually doing some market research with my clients, with friends, with colleagues,
      just asking questions and seeing like, Is this really a thing? And found out, yeah, it really is a
      thing. And so we coined the term seven figure.
      05:00
      Poor, because it’s like, yeah, this Monday’s great. You thought you were going to make it right?
      Such a great name, such a great name, yeah, you know, kind of a little bit of an interesting
      personal story around that. My My grandmother used to say that she was born with her hands
      like this, right? That everything that came in went right through, and she did it from a place of
      generosity, you know, like if she if they won $20 on it, my dad was an only child, so my sister
      and I were her only grandchildren. If they won $20 in the lottery, my dad got 10, and my sister
      and I each got five, right like, so she was, you know, she did it from a place of generosity. But I
      remember one time sitting at a holiday table, and my dad was there, and he said to me, You’re
      just like your grandmother. Your hands are like this. And I went in my head, oh no, no, no, I
      can’t I’m canceling that right now. I am not accepting that. I am not accepting that that’s a part
      of my life. And I have, like, deliberately,
      05:55
      more consciously, then been been been caught. I guess I’ve been more conscious of that
      because, you know, I’ve got a bunch of kids, I’ve now have a couple grandkids, and a lot of
      people in my life, and it’s really easy forget about the business, like the wanting to sponsor
      people in my life, and it’s really easy forget about the business, like the wanting to sponsor
      things and all that other stuff, right? There’s also the personal side of that too. So I totally can
      relate to that, and I had to make an intentional decision, spurred by that comment that my dad
      was just, I think, thinking he was paying me a compliment
      06:26
      on where I went. Oh no, no, no, that’s I’m not accepting that, you know, and because, because
      we don’t realize we’re doing it right. We’re, we’re, we’re running this million dollar business. Where’s the money,
      06:39
      right? And there have been times over my business journey, it’s a big number to us when we’re
      growing up, you know, and we think, oh, gosh, if I can get even six figures, multiple six figures,
      like, we’re like, yeah, that’s all I really want. But you know what? And I think for us as
      entrepreneurs, we have to remember is having a multiple six figure salary or seven figure
      salary at a company or something, is completely different. Yes, I think I say that at least once
      an episode of the show, right? It’s not the same. And I have, there have been times in my life I
      am not, I’m like, full disclosure here that I have fantasized about a paycheck. It’s Friday, there’s
      money in the bank. Do you know what I mean? Like, who you know, like, and as an
      entrepreneur, you know, listen, we can, and we should be able to emulate that, that being said,
      you know, it is very different. It is very different with all of the expenses and all the things that
      we need to do. And I wouldn’t give it up for a second, right? Like I chose, I chose this life and
      and I you know, as you were talking about choosing the entrepreneurial life, what I want to kind
      of remind people too, is it doesn’t everybody’s version of that is different, right? Some people
      may want to be home for the school bus at three o’clock every day. Other people might want to
      work from Italy for a month every year, right? It’s okay, whatever your vision of what you want
      your business the life you want your business to support. You get to create that, right? You get
      to create that. But you have to create that then, like, once you’ve got your entrepreneurial
      journey, then you have to, and I, and I’m saying this, by the way, to remind myself sometimes
      that, you know, I did it for similar reasons to you. I wanted to be able to spend more time with
      my grandkids and be able to, you know, it’s funny, I say things like, I love what I do, and I’m
      never going to retire because I love what I do. But as I every year that I get older, my friends
      get older, and they’re all going to Broadway shows on Wednesday, right? Because they’re all
      retired, and I’m like, Oh, I can’t go right? So, so as I say, I want to work forever. There’s also lots
      of reasons that I want to build in that flexibility into my life, you know. And life changes, you
      know, we we need to honor the transitions of life. It’s different. And even though you love what
      you do, and a lot of us, it’s funny, we were just, I don’t know if you were in that networking
      group we had yesterday, but we were just talking about this. I wasn’t I missed yesterday. I was
      thinking when I was on my calendar, I’m like, I missed yesterday’s event. Yeah, and we were
      talking about the fact that a lot of women don’t ever really want to retire, because we like
      being active. We like doing something, we like giving back. But what happens is your your
      inspirations, your desires, your focus does change, right? And your energy level changes, right?
      And how much time you want to spend in that thing and that desire to be in the hustle and the
      fun of the hustle gets old. Yes, you do not absolutely, does, you know? Yeah, as the years click
      along, things change, and so we have to be able to honor that and roll with those changes and
      maintain our lifestyle. That’s the thing. You don’t want everything to come crashing down.
      Because, you know, there wasn’t that profit planning. So that’s, that’s the big thing that we
      right? So okay, so I do want to hear about profit planning, but first, let’s talk a little bit about
      priorities, right? How do we start to create? How do we start to pray?
      10:00
      Prioritized what is important from for us, so that we can start to create a business that does
      support the life, but that also is one that is supporting us financially as well. Yeah. So when it
      comes to priorities, what I try to do is you can only have a few priorities. That’s the one thing
      sometimes we look at right there, like, there’s a sound bite. You can’t have 100 priorities. You
      10:22
      only need, like, three or four, obviously. And so what I do is, I, you know, I sit with myself to to
      know what those priorities are. I’m very aware of my priorities. What is most important, you
      know, where do I really want to spend my life at the end of the day, when everything is said
      and done and it’s over, I want to be able to say I did, you know, I ran the race, I did what I
      wanted to do, I accomplished what I wanted to accomplish to the best of my ability, and I was
      the person that I wanted to be. So there’s priorities around all of that, and then I surround
      myself with people, whether they be team members or clients who have similar priorities,
      because it keeps you in sync, and that’s how I help to prioritize so that it’s not for me, it’s it’s, I
      do understand the importance of having wealth and building that but it’s wealth beyond
      numbers. To me, wealth is so much more than the numbers. It’s who you are, it’s your values,
      it’s who you love, it’s who you serve, it’s it’s all of those things, and you have to be really
      intentional about building those things into your your profit planning, as much as anything else.
      11:30
      I love that. I love that. All right, I want to hear about profit psychology. So when I asked, when I
      asked, when I asked Renee, right before we jumped into this interview, what you want to talk
      about, just like I’ve been talking a lot about, lot about that. So I was like, don’t even tell me
      anything, because I don’t know what it is. And I want to ask you on while we’re live on the
      show. So tell us a little bit about profit psychology, and how does it, or does it tie in to the to
      what we’ve been talking about, and the prioritization and the Create, creation of a business
      that supports your life? Yeah, so profit psychology is the thing that we need to avoid. Seven
      figure poor
      12:07
      what happens? There’s, there’s two main things that I found that that causes people to get, you
      know, stuck in that paradox. One of them especially for creatives. I work with creatives, and we
      think a certain way. One, one part of it is there’s a for a group of people. For some people,
      there’s shame around earning a lot of money, and they only feel good if they’re giving it away.
      You know, I’m okay if I give it away. I don’t really make that much. You know, that kind of thing.
      There’s all this guilt and shame around money. That’s one subset that we work with when it
      comes to the psychology of it, the other side is spending more than they make trying to create
      a certain lifestyle from the outside. You know, getting validation from people like this is how I
      live, and this is I have several homes, and I do these things. So we help people to think
      differently about money, to understand how to prioritize, to pull from them, not give them what
      their priorities should be, but pull from them. What’s really important? What are you really
      trying to accomplish here? And then help them with the thought process behind money. It
      really is psychological how we spend sometimes people are, you know, just kind of sometimes,
      how we have a unhealthy relationship with food. I think we all know about that. Oftentimes we
      also have unhealthy relationship with money in one way or another. But profit psychology helps
      us to to get healthy and our relationship with money and that will keep us profitable,
      emotionally and also profitable in dollars in the bank account. So how does that? How does
      that? How do you get started with that, like, how do you start to identify your I guess we each
      have our own profit psychology. Is that right? Yeah, I think it’s, I think that’s a really good way
      to put it, we start with a lot of questions. It’s a coaching process where we really help people
      first, to identify what their real priorities are. Sometimes we we have sound bites of priorities
      because they sound good and it’s what somebody else told us, but in our heart, it’s not really
      how we feel. So it starts with a lot of questions to identify what really is important to you in
      your life. What do you want? Ties into that prioritization, right? It ties into the prioritization
      14:32
      and what you want to fuel and what you want to fund. So we talk about those things, and then
      once we’re clear on that, then we go about making a plan to help achieve that. And part of that
      plan is our thought process, our mindset around it. How are we going to be thinking about this?
      For example, if there needs to be an adjustment in spending, and sometimes there is
      sometimes when we’re trying to get out of seven figure poor into seven figure profitable and
      seven figure rich, then there’s got to be a couple of.
      15:00
      Changes in how we spend and in order for that change to work, we have to be making some
      changes in how we think. And I love comparing it to our relationship with food, because that’s
      something that people really understand. You know, you can go on a a million diets, not going
      to work unless you change how you think about food, your relationship with food. So it’s that
      same process that we go through with the profit psychology,
      15:23
      and then, and then, what right, like, is there a is there homework? Are there things that we can
      learn? Is there, like, you know, you are helping us identify this, which is brilliant. I can, you
      know, I mean, look, you can look behind me, how many books I have, right, like I or, if you’re
      watching this on the video, I have, you know, no end of things I want to learn about, right? And
      I’ve probably Googled diet tips 60,000 times in my life, maybe 100,000 times in my life, right?
      But if I Googled profit psychology, I don’t know that I would get the same amount of maybe it’s
      good that I wouldn’t get as many different opinions, right, but, but how do you take that next
      step to kind of start to shift the way you think about profit and and and your finances. Yeah. So
      our process is a lot less that type of learning and reading, and a lot more active. So the only the
      homework is more some journaling, some thought, you know, thought processes that you’re
      going through. But it’s more action heavy. It’s things that you’re actually, literally changing, and
      it’s in in
      16:27
      in harmony with the work that you’ll be doing, that our client to do with our CPA and our CFO.
      So those are, like, those tangible, actual things that you got to do. But then there’s this other
      side of it that you have to want to do it, and where it doesn’t feel like you’re pulling teeth. And I
      hate this, you know, that that that whole process that we go through with money, we won’t talk
      about it, we don’t want to do right? And so it’s more action based, you know, it’s more of a
      healing process emotionally as we take action and changing things that are, I love that you
      approach it from both sides. And I love that you under that you that you kind of understand
      that people sometimes don’t even want to look at this. I remember there was a period of my
      life. I don’t remember when or why, but I had what I called an eyes wide open journal that
      where every day I had to write down my weight and how much money was in the bank. Like I
      needed to know those numbers, maybe not every day, but a few times a week. Like it was, like,
      I need to have my eyes open, head out of the sand, right? And figure this out. I mean, I’ve had
      crazy years. I mean, I was divorced, I had, was a single mom. I had, you know, like crazy roller
      coaster type years, right? So I so getting connecting with people like you in my life and in my
      business, where it stabilizes, it is so huge. So tell us a little bit about that. How do you help
      entrepreneurs like us that have these roller coaster income years,
      17:50
      stabilize it? You know, the first thing is getting comfortable with that we have so much guilt and
      blame about that. It’s like, oh, gosh, I did this. I did great this year. You know, especially with
      creatives, and we work with entertainers too. And you know, you can’t always control when you
      get, you know, booked for a show, right? You know, you might have a full, you know, concert
      and something gets canceled. You know, weather related, whatever you may be booked on a
      TV show that gets canceled. You know, it’s the same thing as entrepreneurs. We have feast or
      famine that happens. So the very first thing is to get comfortable with that. That is the reality of
      an entrepreneurial life, right? Whether you’re an artist or you’re running a business, that’s the
      reality. It’s okay. You are not a screw up just because you had a million dollars one year and
      you got 6000 that. I mean, it can be that drastic, right? I know, I know. Yeah, it is the reality. So
      first is getting comfortable with that, understanding this is not your fault. This is life. Economy
      goes up and down, things change. It’s okay. That’s the first thing. The next thing is, is, is that
      thing that you mentioned earlier, which I loved, is looking at those numbers and looking in the
      mirror, which we hand hold you through, because that is easier to put your head in the sand
      and say, I’m just I cannot look at this. Hurt to look at it. Yeah. But we handhold you through that
      process, because that is difficult. And then we give you simple things that you can do to, first of
      all say, for one thing, when you’re making a lot of money, you get killed in taxes, so learning
      how to avoid that, so that that money is going into your bank account and not to the IRS, to
      legally, safely save on those years that you’re making a lot. So actual tax planning, not just
      reactive to your tax burdens. Perfect. Listen, I mean, I’d like to also say making a lot of money, meaning paying a lot of tax means you’re making a lot of money, right? So, so, but there’s that
      P, the P word the profit board, right? And tax is sometimes somebody’s, people’s biggest
      expense. I’m telling you, it’s massive. The amount, the more you make. I mean, you’re just but,
      and it’s.
      20:00
      So, and it’s so much easier than people think, to avoid that it really just takes what you said
      that some proactive conversations, and then people think, Well, I have a, you know, an
      accountant. I have a bookkeeper, but not everybody is trained to know how to do this with you,
      and you may not have engaged them to do to do that with you, because it’s a different
      engagement than preparing your tax return well. And I also think that there are people that are
      better at supporting entrepreneurs, especially online. Like, I’m an online entrepreneur. I don’t
      have an office, I don’t have, like, a rent overhead for my business. And I remember talking one
      time to somebody I who I know well, who I, bunch of years ago, brought in to help me figure out
      some finance stuff around my business. And she was like, drilling me about charges for things
      like Ontraport, which is what I used to send emails out, and is that I’m like, I’m like, she’s not
      the right person because she doesn’t understand that. That’s she doesn’t understand those
      expenses, you know. And when you don’t understand those expenses. You can’t be that you’re
      not the right person for me. Yeah, so even if you have somebody, maybe you don’t have like
      you. We have to be open to maybe we don’t have the right person, right and and because
      different people have different skills around all these things, I remember asking her one time
      about, do I have to send 1090 the big question entrepreneurs ask, Do I have to send 1099, to
      people I pay with PayPal to? What I mean, like, a million people ask that question, yeah, I don’t
      know that anybody really knows the actual answer to that, but she really didn’t, because she
      was, you know, like so, because she had never had anybody that paid with PayPal before. You
      know, this is why we work one of the one of our specialties and our niches. What makes what
      we do special is we work with people who have a current accounting team in place. We’re not
      necessarily replacing that, because what we do is so unique. We’re coming in with advice and
      setting people up and taking a look at what your team is currently doing, because no doubt
      they’re doing a lot of things right, and no doubt there’s some gaps right. So we come in and
      kind of take an overhaul of everything and see, this is what you guys need to be doing. This is
      what you know. So whether you have a current team or not, we come in and kind of write the
      ship where there’s gaps and holes and making real profit. I love that. I love that, and I think
      that I try to operate the same way, right? I don’t take over for your business coach. I’m not a
      business coach. We come in and help you create your brand, create a plan to get on the phone
      with people, to create some publicity, to create some credibility for yourself, and to create a
      high ticket offer, right? I’m not really looking at the profitability of that offer. I’m looking at
      pouring money into the top of the of the, you know, pouring into somebody at the top of your
      business, but that, but you’re still, you know, and it can be a short term engagement, right? I
      love that. And I think it’s so, it’s, it’s, I love it. I love that. So, so tell me, like, Give me, give us
      some examples, maybe, of what you’re seeing now. So we’re recording this. It is the middle of
      2024 it’s probably going to go live early, early fall, late summer, 2024 what’s Is there anything
      different about this year or last year than maybe we’d seen in the past five years? Is there
      anything we should be paying attention to as we move into 2025
      23:12
      yeah, there’s so many changes, and I’m not the CPA, so that’s my husband’s side. But even just
      in our meetings and stuff, just hearing about changes in law,
      23:22
      possible changes that are coming, right? Yeah. The other thing that we’re seeing is a shift in
      people, especially those of us who are entrepreneurs, we’re seeing a shift in how people are
      making decisions in hiring. So whereas a few years back, a lot of people were getting coaches,
      a lot of people were investing in their businesses. People are a lot more cautious now, and
      that’s not a bad thing. We just need to be aware of it. And what you do is so important because
      you’re helping people to gain credibility. And that is something that we drastically need right
      now. You need credibility. So this is something that we’re seeing, we’re seeing that people are
      needing to pay more attention. We had a client who was working with an accountant for a very
      long time who disappeared, and they didn’t even know they had disappeared. Had not been
      handling his accounting. This happens a lot, but some of you may have heard the story about
      Steve Harvey like he he’s he’s gone public with that how, you know, for years, he thought he
      was paying his taxes, he thought he was up to date on everything, and found out his
      accountant wasn’t ever sending the payments in. So this is the other thing that we’re saying, is
      that people are unaware of what’s happening with their finances, especially the money they
      make, because they don’t want to look at it, because it’s a pain. So becoming aware you’re so
      understanding, number one, that your clients are making more strategic decisions. So you need
      to be credible. Number two, you need to know your own numbers. And it doesn’t mean that you
      have to become an accountant and you have to get all into it, but you do need to understand
      what your team is doing. I.
      25:00
      And that’s not accusatory, and it’s not, Hey, are you spending my it’s nothing like that. It’s just
      let me be aware. Just let me be aware of what’s happening. Ask the questions. Know what
      questions to ask? Those are some of the things that we’re seeing just a trend and people
      needing to be more aware, making more sound decisions and becoming more credible so that
      they can continue? Yeah, I completely agree. We’re seeing the same thing here, that things
      that used to work in marketing three, four years ago are just not working anymore. They’re not
      working the way they used to. You know, people are more cautious about making decisions
      they want to know, like and trust the people that they’re that they’re deciding, you know, that
      they want to hire and and, you know, one of the things that I remind people is when, when you
      are an entrepreneur and you’re looking to bring people in, obviously, you want to look worthy
      of their investment, right? But you also, but the first investment they’re making is in your time
      is, is your is their time? Right? To speak to you, to talk to you, to get to know you, so you have
      to at least look worthy of getting of getting their attention and having that conversation with
      them, at least for the higher ticket things. And my expertise is not, how do you sell a pen? My
      expertise is, how do you get distributor that wants to buy 100,000 of your pens, right? So if
      you’re selling pens, yes, people don’t necessarily need to know too much about you, but if you
      want a distributor that wants to buy 100,000 of your pens before they buy before they decide if
      they’re worthy of investing in your pens. They you need to make them buy into, invest, giving,
      giving them the invest, giving you the investment of their time, you know, and that, I think, has
      shifted even in the last few years, where in the past, we didn’t have to do as much
      26:36
      that we have, that I feel like we’re doing now to earn people’s trust. Yes, yes, it’s your
      reputation. Is your brand. Reputation is so important, and that’s rather you are an artist looking
      for your next role, or you’re, you know, an entrepreneur looking for your next client. I love what
      Jennifer Lopez, I heard her say many years ago, is that when she goes in for an audition, she
      makes them fall in love with her. Oh, I love that, and that’s
      27:03
      we fall in love with us, our brand, who we are, and then they’re going to follow us through,
      because they don’t. They’re not. They’re no longer worried that they’re getting involved with a
      brand who’s going to tank them. And especially, like you said, if you’re looking for like a big
      distributor, this is something big. You know people are, and you can be, by the way, you can
      be, and you should be right, like, so, right, right, yeah, it’s important your reputation and them
      knowing that for the long haul they can, they can trust you. We have such good examples and
      we have such bad examples. You know, look what just happened. Like, at the time of this
      recording, we just had this ridiculousness with Diddy. You know, he has had that all these
      endorsements, and everybody’s now signing off from him, but his reputation has been trashed
      for decades. Yeah, you know, so those who signed on with him were there. They were being
      risky, where they’re going to be a lot more cautious now, and they’re going to be looking for
      brands and people to endorse that are worthy? Yeah,
      28:06
      yeah. So we’re all looking for that, that trust, that trustworthiness. So Renee, tell us what’s in
      store for, for seven figure poor and Renee Hughes for the rest of 2025, and 2026, what’s
      coming up? Well, we’re really focused on having conversations with seven figure profits. Randy
      and I and our team. We are talking to a lot of people, so we want to talk to people who are
      feeling that pinch of bringing in a lot of revenue, but feeling unstable,
      28:37
      unstable in their finances, and not sure about their decisions and wanting to feel more stable
      through transitions. Rather that transition, is that an economic transition or an age transition,
      or that just that you have a different passion and you’re going in a different direction, you want
      to be able to maintain or even elevate your lifestyle. And so we want to talk to people who are
      in that in any of those situations, and so that’s our big thing through the fall, and really through
      this year and next, we’re going to be having a lot of conversations. So right now, at the time of
      this recording, those conversations are complimentary, so we get to know you and your
      situations and offer real, valuable, tangible advice right there on the first call. So if you’re
      listening and you want to make sure that you are not working your way into seven figure poor
      and who isn’t, by the way, like who doesn’t need to, at least, again, eyes wide open, right? It’d
      be it’s a beautiful thing. If you have a conversation with Renee and she says, Wow, you’re good.
      You’re the poster girl, and that if you find that out, you get a gold star, and it’s all good, right?
      Still have that conversation, because if there’s sometimes it’s just little tiny tweaks, right? And
      then also, the sooner we realize the better, right? Like, if you’re losing money on every pen,
      you’re not going to make that up in volume, right? So, so let’s identify it as soon as we can. So
      that again, going back.
      30:00
      What I said in the very beginning, the reason I do this work, and the reason I bring I have
      conversations with women primarily about like, if you sell pens, let’s find your distributor for
      100,000 of your pens, is because women need to think bigger. We need to think more about
      the profits. We need to be building more true wealth into our world, because wealth and money
      give us more freedom and that and and allows and more choice in our life, right? And when in
      the world, have we not needed this more freedom and we’re more choice right, in what we’re
      doing? So so I think that it’s so important that even if you are working and you’ve got these
      beautiful 5k or 10k or 50k or 100k offers. You know, do the do the due diligence to check in?
      Why not? Right? I can tell you, and hopefully you can tell already by this interview, that time
      with Renee is time well spent. So we’ll put a link in the show notes to how you can grab a spot
      on Rene’s calendar and Renee
      31:00
      thank this has been so good. This has been such a great conversation. Thank you so much.
      Thank you so much for doing this. You know, if you are, if you’ve listened before, or if you love
      what you heard today, you know we love to hear from you, so please, you know, first of all,
      subscribe to the show wherever you’re listening, but also take a quick screenshot. Right now,
      we’ll take a little smile, you know, and and take a quick screenshot and share it on social
      media. Tag me, tag Renee. Will link all of her links below as well, and then we’ll share it with
      our audience. And this is how we all start to build these beautiful networks, these these
      beautiful relationships, that rising tide, that lifts all boats, right? And you all know too, if you’re
      looking to get some support with your LinkedIn and PR strategy, with the strategies that help
      you build that credibility, you can also book a call on our calendar. We’ll put the links below this
      video for that as well, where you can go to Karen yankovich.com/call
      31:53
      again. There’s no obligation on these calls, and there’s no cost for these calls, at least not at
      this point on my side either. And our goal is to just really chat to see what makes sense for you
      to build this big, beautiful business or big, beautiful brand, if that’s what you want. And if we
      think we can help you with that, we’ll tell you what that looks like. But either way, our goal is
      for you to have a plan at the end of these calls. So yeah. Yeah. So Renee, thanks so much for
      being here. You guys remember Renee and I met on the dames. So I will also tag them. And if
      you go to Karen yankovich.com/tools you can get invited to a complimentary I think it’s like, I
      think they do these little round tables. They do round tables before you join, and you get a
      sense of of who you know, who’s in this group. And I will say, of all the networking groups I
      belong to over the years, the dames is one of the best. They’re really very good. So it’s a great
      community. I’ve met some beautiful women. We’re going to be meeting a lot more of them,
      because I’m like, oh, I want to have you on my show. I want to have, I swear about this, on my
      show. So, but again, that’s what I want for you, right? That’s what I want for you. I want you to
      be surrounded by people that are lifting you up and helping you step into your next chapter
      powerfully and profitably. So thanks so much for being here, Renee, thank you for being here,
      and I’ll see you guys all again next week. Take care.