The LinkedIn Glow-Up: 3 Elegant Tweaks That Instantly Boost Your Credibility

Episode 340: The LinkedIn Glow-Up: 3 Elegant Tweaks That Instantly Boost Your Credibility

SUMMARY KEYWORDS

LinkedIn presence, visibility salon, personal brand, headline, banner, about section,

digital first impression, personal branding, midlife women, financial planner, credibility,

emotional resonance, visibility pipeline, high-earning women, digital strategy.

SPEAKERS

Karen Yankovich

K

Karen Yankovich 00:01

Karen, hello. I’m Karen Yankovich, and welcome back to the rich woman reset your December

visibility rebirth. And today we’re going to do something fun. We’re giving your LinkedIn

presence a little, a gentle, elegant glow up without rewriting your entire profile, just three small

shifts to create instant credibility, especially for women that are stepping into this new chapter

in midlife. So let’s make your brilliance visible. You know, most people think they need a full

profile overhaul, and sometimes you do right, sometimes you do. I mean, there’s nothing, not

going to say that, that that’s never a thing. We spend a lot of time with profiles in our visibility

salon. But before you need that, like, there’s lot there’s most of most. Like, 80% of your

authority comes from three core elements, okay, your headline, your banner, and your about

section, and it’s not even your whole about section, the about section opening. These are the

first things people see, right? So these are what if there is your first impression digitally. Very

often, if people are googling you, your LinkedIn profile often comes up pretty high, right? So it’s

what they’re going to see, and it shapes their perception of you in seconds. So we’re not talking

about perfection here. We’re talking about clarity and authority, and clarity invites opportunity.

Here’s the deal. Online, many people look at their LinkedIn profile as like their online resume,

but digitally, LinkedIn is really where your personal brand lives, and you need to position

yourself for the person you’re becoming. Your resume is all about who used to be, right? You

need to position yourself for the person that you’re becoming, and that’s the person that you’re

shining a light on, and that’s what we’re going to be talking about here today. So let’s first talk

about your headline. And your headline is that that little section under your picture, your

headline, should tell people who you are, who you help, and how you help them. What is that

shift you help people create? It’s not just a job title. You know, nobody’s really care. Nobody

cares if you’re a CEO, right? They care what you could do for them, right? So it’s not seeking

new opportunities, or coach, consultant, speaker, right? It’s you want to have, you want to have

a headline that really describes what you do, helping women, midlife women, turn their

expertise into high income consulting careers. Right? On. You Could you, could you if you’re a

financial planner, you can say, you can say, I’m a financial planner with all kinds of great letters

after your name, right? And I want you to use those letters because you worked hard for them,

but nobody really cares about them. So you want to tell people like, like, I help. I’m a financial

planner that helps women over 50 create enough wealth to retire at 60. Right? Now, you’re stilltelling me about you, but you’re making it about me, right? So I could be saying something like,

I’m a visibility and LinkedIn strategist for women stepping into their next chapter, or a

reinvention mentor for midlife professionals ready for more impact and income. Remember that

your headline is not about who you were, it’s about who you’re becoming and who you’re

stepping into. Okay. Second thing I want to talk to you about is that banner. Okay, now I have

00, graphic artist skills like zero. Thankfully, there’s sites like, you know, Fiverr and Upwork and

things like that. And there’s, there’s sites like, like Canva that make it easy for us. So if you go

to my LinkedIn profile at the time that I’m recording this, it’s the end of 2020, 2025, I had

somebody, somebody created that banner for me, okay? And because I have a premium

version of LinkedIn, I get the option to create a banner that you can scroll through, right? So my

banner positions my podcast. That positions me as a speaker. IT positions me as a founder of

she’s linked up visibility salon, right? It, but it gives me credit, credibility in context, and it

anchors your identity. Okay? So you don’t need to if you don’t have the if you have a premium

version, yeah, let’s do the scrolling thing, right? It makes it you can. So why don’t you write it

again? It just gives you that additional authority. You’re paying attention. You’re using all the

real estate LinkedIn is allowing you to use if you don’t, it’s still cool create a banner that that,

because it works for you even when you’re silent, right? Like I want. We’ve talked about this a

few times in this series already. This profile does the heavy lifting for you, so that you can just

be out there having conversations and let people look at your profile and go, Oh, wow, she’s

pretty cool. I need to get to know her, right? So you can put things in there about like I could

put things in there about my podcast, top 2% globally. Let you know, host of the top 2%

globally ranked good girls get rich podcast. Or, you know, if I, if I’m out, if I’m if it’s a season

that I’m looking for more speaking engagements, then maybe it’ll be a picture of me with a

microphone in my hand, right? Because it visually tells people that I’m a speaker, and then I

make sure I have all my keynote assets easily accessible in my profile, right? So your banner

gives that person instant credibility. It Be careful where your head shot, like look at the banner

on mobile and and on desktop. So that your picture, your headshot, isn’t over an important part

of your banner, right? I mean, you got to and, you know, sometimes that stuff gets moved by

LinkedIn, so you can’t no perfection here, but, but pay attention to that kind of thing, right? And

also, if you have too much copy on there, people aren’t going to be able to read it. It’ll be too

small. So just impactful, powerful and professional. The next section we’re gonna talk about is

your about section. Now remember, it does not say it used to be called a summary, right? And

a summary is just like the boring part of, you know, overview of the book. It’s now called an

about section. And an about section is interesting, right? Like, I want to know about you, I’m

interested in you, so make it interesting. Speak in first person, right? Tell me about you. Don’t

tell me about your business. It’s about you, right? You could tell me why you love your

business, but and why you started your business, but don’t tell me about your products and

services there, because that’s not about you, right? And this the what we’re going to

specifically talk about. Here are the first couple of lines of your about section, because that’s

what people are going to see, right? I want you to use all, I think it’s 1200 characters in your

No, might be more. I don’t even remember now, but I want you to use all the characters in your

about section. But most importantly, those first couple of lines before somebody hits more,

that’s the impact we have, right? So you want to speak directly to your ideal client. You want to

reflect your authority there. You want to share your mission or your point of view what makes

you unique, your zone of brilliance. And you want to also create some emotional resonance

there, right? Like, like, maybe saying something like, you’ve spent decades mastering your

craft. Now it’s time for the world to see your brilliance and pay you accordingly, right? Because

now, again, you’re still telling me about you because you’re I’m assuming you’re now gonna be

able to help me with this, and I’m gonna click more to find out how. But that creates instant

connection. Does that make sense? You know, if you want help updating your profile in a way

that feels aligned and elevated, the the rich woman glow up private podcast walks you throughthe mindset shifts that make showing up online feel natural and powerful. It’s a beautiful

companion to this work, and we’ll link it in the show notes here, or you go to Karen

yankovich.com/glow up, and you’ll be able to get it there. But we’re really excited about this

because it’s, it’s such a mini training, but it’s so we go so deep on this mini training, and it’s,

you know, so ridiculously inexpensive. So check that out at the link below, or Karen

yankovich.com/glow up. So let’s go back a little bit to talk about why I why I want you to do this

work on your profile. The three things we talked about here, right your headline, the the banner

and those first couple lines, those are the three areas that show up in search results, right?

They’re the first things that any potential client or partner or board member or media outlet or

podcast host is going to see, right? So they influence every connection request that you make.

They signal confidence and clarity and readiness, and they position you as a as if your peers,

with the most influential people in your industry as a leader, not as a beginner, right? And this

is where you start to get traction, within days. So here’s the deal. This LinkedIn glow up for your

profile. It doesn’t require reinvention. It just requires intention. Okay, your headline, your

banner, your about opening, are your digital first impression, and when they’re aligned with

your next chapter opportunities. Find you Okay. I will see you in the next episode of the rich

woman reset, where we’re going to talk about the visibility pipeline high earning women use to

stay booked, visible and in demand all year long. You.