Why Doubling Down on LinkedIn Will Transform Your Business in 2025

GGGR 298 – Final

SPEAKERS

Karen Yankovich

00:00

Karen,

K

Karen Yankovich 00:10

hello and welcome to the good girls get rich podcast. I’m your host. Karen Yankovic, this is

episode 298 and it has been a week. It has been a week. I’m recording this just after the US

election, and it’s been a week. And am I? Am I right? If you are, here’s the deal. This is not

about this episode is not about politics. This episode is about how I am looking at moving

forward in my life, in business, on the backside of November 4, 2024 and while I have said a

couple times, this is not really about politics, I don’t really shy away from that either, because I

think it’s important. I think the days of I don’t talk about politics or religion are over. I think

people want to do business with people who have aligned values with them. I am that way as

well. And I think that if you’re looking for people to hire, if you’re looking for people to hire you,

it’s important they know what your values are, so that they know if it’s aligned with them. And

I’ll put in the show notes a link to a LinkedIn live that I did a couple weeks ago. Actually, it was

the day of the election. It was November 4 with some colleagues, I’ve been doing a weekly

entrepreneurs unfiltered show, which has been so much fun with Jess, Sato, Deb Boulogne and

Rene Hughes, and we’ve been live every tuesday at 2pm Eastern. You should come join us on

LinkedIn for one of those. And we we had a conversation about this, about how we feel, and we

were in agreement on this, that it’s important that, that when you have values that are

important to you, it could, it’s possible that those values are going to be important to people

that want to work with you and and also you want to know that the people you are working

with, that you’re investing with, have similar values, and it doesn’t mean similar beliefs. This is

not about policy, right? This is not about policy. You may feel you may be more conservative

than me. I may be more conservative than you. Right? Doesn’t matter. It’s not about that. It’s

about human decency. I think, right? It’s about human decency. And we don’t really know what

the future looks like for people in the United States. We know that a lot of our immigrants are

worried about what their lives are going to look like. A lot of women are looking women are

worried about what their lives are going to look like. Are we going to be able to get vaccines?

Are we going to be able to have the kind of medical care we need? I don’t know, and this is not

about that. But what this is about is, what can you do, right? So, you know, we heard, even

after the last election, you know, Mr. Rogers says, look for the helpers, right? How do you be a

helper? I I’ve kind of gone radio silent because I didn’t even know how to be a helper. I don’t

know how to do anything like, I’m still a little shell shocked, right? So what I did right after the

election was kind of hibernate a little bit, right? I just needed to process it. I needed to see, kindof like, where and how I was gonna move forward on the other side of this. What, you know, my

immediate instinct was, let’s just close the blinds for four years and wake up in 2028 or 2029

and I run a very visible business when I teach visibility. So what the how do I come to terms

with that? And is that? And is am I concerned about that? I don’t at this moment in time. I’m

not. Maybe that’ll change, right? Maybe that’ll change. Maybe I maybe I need to not be so

visible today. That’s not changing. And I’m not recommending that you change anything today

either. Honestly, I’m not recommending anything you need to come out to where you need to

make decisions for what feels right for you. But I do want to talk a little bit about what I think,

and there’s a few things that I think. So after having some quiet time after the election, and

then having the weekend, where I really just took a more quiet time, actually, things started to

come a little bit into focus for me, and all I’m really concerned about now is what’s my next

step, right? Not necessarily, what are the next four years going to look like, but what’s the next

step? And I really am being intentional about not reacting, not being reactive, not overreacting,

or anything like that, just being conscious, making conscious steps in the whatever direction it

is I want to move in. And there’s a few things that kind of got became clear for me over the

weekend, and this was the weekend right after the election, so this is going live a few weeks

after this, right? One is, you know, I’m seeing this mass exodus of Twitter. I’ve not left Twitter

yet. Maybe by time this goes lives I will have but, you know, I have 100,000 Twitter followers.

That’s a big following to walk away from, right? And I get it, I get it. I don’t I get that. I have to

think about my values and what’s important to me and not supporting people that I don’t want

to support. That being said right now, my concern is, what’s the best thing for Karen? What’s

the best things for Karen’s family and friends and clients, right? So I haven’t made a decision

about that yet. Um, there’s a also, you know, even Facebook slash Instagram. Slash threads is

become a little bit, you know, a little bit like, what’s what’s going on. Now, keep in mind, both of

these platforms are owned by billionaire men, right? Elon Musk, Mark Zuckerberg, what I want

to know is, where are the billionaire women? And I’m not calling out the billionaire women. I

know there’s billionaire women out there, not calling you out for not showing up for this. I’m

saying we need. I am going, if anything has become clear to me in the last few days, it’s that

my commitment to helping more women have more money has just doubled down, maybe

triple down, or quadrupled down, right? We need nothing will help us get through whatever it is

we want to get through, wherever you land on all of this. More money helps everything. And I’m

talking about cash, right? I know like investments maybe have gone up, and your investment

accounts have gone up, and who knows what that’s going to continue or not, right? I’m talking

about cash. I’m talking about profit in your business. I’m talking about cash in your bank, gold

bars in your safe, whatever that looks like for you, right? Talking about cash, I want more

women to to make more money. And the other thing that kind of got I got clear on, as I was

kind of processing all these social media sites and where I want to land is there’s no mass

exodus of LinkedIn yet, right? Because LinkedIn is not in that same position. The owners of

LinkedIn are not making political decisions, at least not to the extent that the owners of

Facebook and and Twitter did. So I think that again, doubling down and tripling down on my

commitment to help you have a better and stronger LinkedIn presence. Help you build better

relationships on LinkedIn. Have help you build a strong network of people. Using LinkedIn as

the backbone is even more important. It’s even more important. And the beautiful thing about

LinkedIn is, when I talk about building relationships on LinkedIn, I’m talking about it. You know,

when you reach out to somebody from LinkedIn, you’re reaching out with the strength of your

profile. When you reach out on Facebook or Instagram or Twitter or even via email or

telephone, you don’t have that same strength because you’re not even though you might have

a little bit of a profile in those places, you don’t have a those places, you don’t have a place

where you can showcase all of your achievements, which you can do on LinkedIn. So we need

to double down on this. Okay, we need to double down on this. And I am here for that, and I’m

here for you to help you do that. Okay, you know, over the last few years, you might havenoticed that I’ve infused a lot of publicity, PR and strategy into the work that I’m doing on

LinkedIn. The reason that I do that is it immediately gives you credibility. Now I’ve mentioned, I

opened this episode with, it’s important to me that you understand my values, so you can see if

they’re in alignment. To see if you even want to listen to this podcast anymore. Never mind.

Continue to work, you know, move forward with working with me or my team, or any of the

stuff, and or she’s linked up programs, right? The same thing. The same thing goes for, you

know, for for this, every step of the way, right? You when you’re connecting with people, you

can see who they are. You can see who they’re connecting with. I do not ask you your political

affiliation before you work with me. I frankly, don’t care, right? And again, I’ll put a note in the

show notes about the episode, the panel that I did a couple days ago where we talked a lot

about this. It is not about your politics that I care about. However, if I am helping you get more

visible with a message that I am diametrically opposed to, I need to think about that. I need to

think about what that means to me, right? And you need to think about the same thing. Why

would you want to work with somebody who doesn’t, who is diametrically opposed to the

values you want to showcase? Right? So that’s why I think it’s important that not again, I’m not

saying you should put on your LinkedIn profile. I’m a Republican or a Democrat. I’m not saying

that at all. Right? I have, you know, a friend that I had a conversation with, and I and I said, you

know, this isn’t about policy, this election, right? And and I we can disagree on policy. 10 years

ago, we could had a great debate on policy. This isn’t that, right? And I firmly believe that. So

it’s not, I don’t I always, always, always, always up for the conversation. Long as I’m not feel

like I’m talking to a brick wall, right? I am not trying to keep myself in a little blue bubble. I’m

not doing that at all. I’m happy to have the conversation. Happy to have the conversation with

you. So like I said, I’m not necessarily talking about politics. It is Politics does is the impetus for

this conversation, right? So we can’t ignore the fact that politics are a big part of our life right

now, here in the US. So first thing, the first piece of this is, LinkedIn is the place to be, right? It

just continues to be the place to be. It was the place to be during the pandemic, virtual

networking, it is the place to be now, as people are making mass exoduses from some of these

other platforms, right? You know, the other piece of this is, you know, nine months ago, ish, my

team and I were looking at all of our names. And Rebecca arbona is a previous client of mine,

and I love her to death. And she challenged me at one point. And she’s like, her business, by

the way, is helping you, helping you with names and your brand names. She’s like, Good girls

get rich. She’s linked up Karen Yankovich. Up level media. How many names do you have?

Karen, I’m like, You’re not wrong, right? You’re not wrong. So So I think about this, and as I

think about just the evolution of my business, I was thinking about, like, what is the messaging

behind all of this? So about nine months ago, my team and I spent a lot of time on that, and we

decided, like, what, what is the what is at the heart of what we do, and at the heart of what we

do is we help primarily women, but men, if you feel aligned, you are welcome to my

communities. We help women whose next chapter might look different than their last chapter

move into that chapter powerfully and profitably. Okay, the tools we use to help them do that

are LinkedIn and PR, and I think it’s what’s important is these are often not people that just

graduated high school, graduated college. They’ve got years of expertise, right? They’ve been

doing this a long time, so they’re not reinventing themselves, but maybe they’re reigniting

them. They’re reigniting something in this next chapter. Sometimes the next chapter is, it’s

time to just make some more money, right? Maybe it’s not about just, you know, I was in

corporate now I’m a consultant, right? Like but, but most of the people I work with are leaving

something behind and stepping into something new, and we want them to do that very quickly

and very powerfully. If you’re, if you’re a coach, for the first time in your life, you don’t have to

start out at beginner price points, because you’ve been doing this work for many years, and

that’s the message. That’s the message behind everything we do. We want you to remember

that if you’re if you’re starting bottom up, and you start with your low ticket offers, you know

it’s a long way to profit versus immediately crafting high ticket offers, bringing in a strongpersonal brand, even if it’s something that you’re brand new to doing, if just you’ve been doing

the work right, you’ve just never had the title coach or consultant, right? And we help women

craft this brand for themselves, and this is a brand they’ve had before, but we just package it

for them and and help them step into their next chapter. We help them determine what that

looks like, and determine where the money is, and step into that immediate with a fast path to

cash. Okay, that’s what we do. So we we went back and forth, and we changed names so many

times and behind the scenes, right? And we landed on and we renamed our Facebook group

this nine months ago. Maybe reignite and rise up. Ding, ding, ding. I woke up Sunday morning

going, Oh, well, now I know why that name had to happen. Because I feel like that’s exactly

what we as women need to do. Now, I didn’t know that nine months ago, when we created,

when we created the name, when we created the Facebook group. And if you go to, if you’re

not a member of our Facebook group, you should be go to reignite and rise up.com and I’ll take

you right to the Facebook group. Facebook group. Again. I’ve had all this for like, nine months.

Now I know why. Right now, I know why those were the names that we use, because this is the

chapter for us to step into that. Now I don’t know if we’ll change anything else. Again, I am

taking one step at a time with all of this. So step one for me is leaning into the reignite and rise

up brand. I’d love to hear your thoughts on this. Actually, should I change this, the name of this

podcast to reignite and rise up? Maybe I should, right. I’m not making any rash decisions on

this. We’re going to take our time and make these decisions. But I’d love to hear your thoughts

on that. Do you think the name of this podcast should change from good girls get rich to

reiterate and rise up with Karen Yankovich or something like that. And the other thing that I’m

doing, and you’re welcome to join me for this, is in that Facebook group, and we’re going to

continue to have our free community in Facebook just because it’s the best place choice for us

right now. Maybe that will change too, but right now, it’s still on Facebook. At the time that

we’re recording this, it’s still in Facebook if you go to reignite and rise up at any time you’re

listening to this, it’ll take you wherever it is. But right now, it’s still in Facebook. I’m going to be

doing daily lives there 8:30am because I think we need community now more than ever. And

these are things that I can do when I think about what, what can I do? Sure there’s other things

I could do. I can donate money, I can volunteer, I can get involved in local elections for the

midterms. I can there’s a lot of things I can do, but what I do every day, day in and day out, is

help more women make more money, and that, to me, is more important than any of those

other things. So that’s where I’m gonna land right now, and that’s why we’re going to die. We’re

going to reinvest in that free community. And I invite you to join us there, where you know how

nothing is changing in in our programs, by the way we’ve we’ve rejiggered the way we deliver.

She’s linked up, and I would love to talk to you about that if you, if you haven’t heard this, grab

a spot on my calendar. Karen yankovich.com/call, if you want to know what it looks like to work

with us as you move into the new year or wherever you’re listening to this, right? None of that’s

going to change, because what we teach works, what we teach works. It’s, you know, really

well. It’s really well done. We’ve tweaked it a million times. We’re going to continue to tweak it

as we need to, but maybe we’ll change maybe, maybe the messaging. Some of the message.

Needs to change on the front end, and that’s what, that’s what I’m considering right now and

again. It starts with this, this free Facebook group, the reignite and rise up community. So come

join us over there if you are looking for like minded business women who are looking to step

into their next chapter with more impact, more influence and more income. And again, I want

this to be cash. I want you to be having more cash in your pocket, more money on the table.

This is what we’re good at. So as we move into 300 episodes of The Good girls get rich podcast,

this is 298 which is crazy. As we move into that, you know, we’re really going to just niche

down even further into supporting you with your next chapter. We do this with the free

Facebook group. In January, we’re going to be doing another magnetic marketing workshop,

which is also free, and you’ll get information on that. If you join the free Facebook group, you

get an option to join our email list, or if you, if you haven’t taken the quiz yet. Karenyankovich.com/quiz, the marketing quiz that will also get you on your email list. You’ll get

emails about this. And of course, I’ll be talking about this in the free Facebook group and other

places, but we’re going to be doing a free marketing workshop the first weekend, the second,

like the early, early January. I don’t know exactly the date we’re starting, but these are ways we

can support you. But I believe, like when I create, when I created our she’s linked up ecosystem

that we’re moving into 2024 with. There’s multiple levels, right? We have a platinum level of

people that want a lot of one on one with me. We have our mastermind level. Or she’s linked up

society, which is where you get deeper dives, and it’s a longer engagement, and we get to

spend more time together. And then we have our shoes linked up accelerator program, which is

our flagship program, which is the 12 week program. I believe that the marketing, magnetic

marketing workshop is the first level, right? I feel it’s built in in my marketing matrixes as a part

of my other things. If you’re listening to this, you are already in our she’s linked up ecosystem

and our she’s linked up world, right? That’s how I believe and that’s how I want you to feel. So

that’s why we we do this podcast every week. That’s why we’re doing the free magnetic

marketing training in early January. And that is why I’m going to now be doing daily Monday

through Friday daily link, Facebook Lives in our Facebook group, the reignite and rise up

community. So come join us for any or all of those things. I’m here to help you rise up. And you

know, a rising tide lifts all boats, right. So help me, help you. If this message resonated with

you, please share this with your audience and your community. Make sure you tag me so that I

know that you did, so that I can share that your post with my audience, and we can all get

more visibility that way, right? And if there’s, if there’s a topic you want me to talk about,

please let me know what that looks like. If we’re not connected on LinkedIn, please connect

with me on LinkedIn. Message me. Let me know what you think about all of this, leave us a

review in on iTunes or wherever you’re, wherever you listen to this. I love your reviews because

it helps me understand what the value is you’re getting out of this. So I can do more of that,

and let’s dive deeper together. Okay, as we move through this next chapter, take care and I’ll

see you back here next week with another episode you.