GGGR 349 – Final

SPEAKERS

Karen Yankovich

Karen Yankovich 00:00

Karen, hello, hello, and welcome to the good girls get rich podcast. I’m your host, Karen

Yankovich, and if LinkedIn has been feeling really heavy lately, I want you to pause with me for

a moment, because if you’re listening to this show, here’s what I already know about you,

you’re smart, you’re capable, you’ve built things, you’ve lived some life, and yet, when it comes

to LinkedIn, something feels off. It just feels like pressure. It feels like, you know, effort without

traction, like you’re carrying a weight that shouldn’t be there. And I want to say this clearly

right from the start. If this is you, if LinkedIn starts to feel heavy, it’s not because you’re doing it

wrong. It’s because you’re trying to use it in a way that no longer fits who you are. So this year

2026 it’s not asking you to show up louder or faster or more often. It’s asking you to show up

truer. It’s asking you to create trust in you and in your expertise. So today I’m going to share

three shifts quickly that explain why LinkedIn feels heavy for smart women. And then we’re

going to slow down and go deeper into each one. So consider this your deep exhale, and let’s

begin. So three shifts in three minutes. Shift number one. You’re treating LinkedIn like a

content machine instead of a conversation space. When Everything Feels like content,

everything feels like pressure, right? And LinkedIn, it builds itself as the number one content

hub on the internet. Whether or not that’s true, I don’t know, but, if that’s what you’re doing,

that’s why it feels like pressure shift number two, you’re trying to prove your credibility instead

of positioning your authority. Smart Women exhaust themselves explaining things they’ve

already earned the right to say you don’t need to continually try to prove your credibility.

We’ve got ways to build that. But right here, right now, stop explaining. Stop explaining. You’ve

already earned the right to say these things. And shift number three, and this is a big one,

you’re chasing the algorithm instead of aligning with your authority. The algorithm isn’t in

charge here. Clarity is, clarity is, and you know the algorithm. It changes every time we, you

know, blink our eyes, right? So stop chasing the algorithm. Start aligning. These are the three

shifts. Now let’s slow down for a minute and talk about what this actually means before we go

deeper. I just want to pause for a moment if you’re listening and thinking, oh yeah, oh yeah.

This explains, this explains a lot. I want you to know you’re not alone. You’re not behind.

LinkedIn doesn’t feel heavy because you’re bad at it. It feels heavy because you’ve evolved.

And no one ever taught you how to evolve your visibility along with you right to step into this

new identity. The visibility salon is the space I created for women who are done forcingthemselves into visibility, into visibility that doesn’t fit right like it’s where we focus in the

visibility salon, on clarity, on conversation, on connection and on authority, without pressure,

without performance. So if that sounds like the room you’ve been looking for, you can learn

more at visibility salon.com. No pressure, just an open door. All right, so now let’s go deeper

into these three shifts. Shift number one, I don’t want you to have pressure to just create a lot

of content. One of the reasons, that’s one of the reasons why I love LinkedIn so much. The

current LinkedIn algorithm reports that are are tracked by people smarter than me, that are

into more geeky stuff than I am, says that less is more on LinkedIn. You never have to post

three times a day. In fact, you’re hurting your reach when you post that. You post that often,

right? So creating a content calendar, it sounds exhausting, isn’t it? Like everybody’s saying

you need a content calendar for 2025, 2026, or 2027, and and, you know, yeah, do I want you

to put some content on LinkedIn? Of course I do. But you know, so many people ask me, How

do I get more eyes on my LinkedIn content? And for years, I have been saying, you’re asking

me the wrong question. The question is, on LinkedIn isn’t about how do I get more eyes on my

content? It’s about, how do I connect deeper with my network, right? And conversation builds

trust so much faster than just continual broadcasting. So this is the problem that we’re having.

We’re the we’re putting out so much noise out there online, and nobody’s reading anything.

Nobody’s reading anything. Have you ever gone through your inbox and like, delete, delete,

delete, delete, delete, delete, and then thought, like, Gosh, I wonder people doing that to my

emails, right? Like there’s so much noise out there. So connection is so much more important

than content, and conversations are so much more important than content. The content helps

position you for sure, you know, in our visibility salon, we teach a content plan, but not an

exhaust. Austin content calendar that you have to create constantly, right? And to me, this like

relational visibility. It feels lighter, it feels more effective, it feels more expansive, it feels more

like me, right? So you don’t need more content, you need more connection. So think about this

for a second. If LinkedIn was in a stage, who would you actually want to talk to? Who in your

LinkedIn network do you actually want to talk to? That’s the shift I want you to take from this

shift number one here, the shift number one, which is from the content pressure to

conversation power. Shift number two, from proving yourself to positioning yourself, right? I get

it. I get it. We are. We are like conditioned to over explain ourselves sometimes, right? And it’s

almost like a legacy survival strategy. It’s, but it’s, it doesn’t work, and it, honestly, it devalues

you when you’re continually trying to have to explain yourself, right? So many people look at

LinkedIn as like their online resume, and they have to explain all the things that they’ve done

your rest link, your resume is all about who you used to be, right? LinkedIn should be

positioning you for the person you’re stepping into, the person you’re positioning for. You don’t

have to prove all the things you that brought you to where you are today. You need to step into

this authority. It’s an internal decision, right? Not an algorithm reward, right? So stop trying to

over explain yourself on LinkedIn. That’s why we build PR into the strategies that we teach,

because PR gives you that credibility without you having to say, Ed, I deserve this because

blah, blah, blah, blah, you don’t have to explain yourself, not today, not ever, not ever again.

So here’s the deal. Positioning is not something you earn. It’s something you decide. Okay, it’s

something that you decide. You decide that you are, that you’ve got this author authority and

this credibility, and you’re deciding this from a place of knowledge, right? You know you do, and

then you’re creating a credibility plan for it, instead of explaining it to people all the time. So

think about this. What do people already trust me for, even if I’ve never claimed it out loud?

Think about that, right? What do people already trust me for, even if I’ve never claimed it out

loud? All right? Now we’re going to move on to shift number three from algorithm anxiety to

authority alignment, right? You guys, does anybody really know what any algorithm does ever

you know? And I love the people I mentioned it earlier. I love the people that create algorithm

reports. I buy them all because I want to learn, but, but they change the minute they get

published, right? Like they change them and they get published. And we all know this so, sowhen you’re chasing these trends, it’s creating more nervous energy for you, because you don’t

really know what the heck you’re doing or why you’re doing it, right? So let’s stop worrying

about the algorithm. Let’s stop worrying about the algorithm, and let’s start to just have some

calm clarity, some calm clarity. That’s what’s standing out as we moving into 2020. Moving into

2026, right? This alignment is what’s creating this momentum for you, without the hustle, right?

So, so, yes, you know, we look at things like algorithms, and we do our best to, you know, if it

says things like, if listen, if there’s an algorithm report that says, and don’t use hashtags

anymore on LinkedIn. I’m not gonna use hashtags anymore on LinkedIn. PS, that’s not what it

says, right? But I’m just making that up. So if there’s things we know, we’ll take, we’ll take note

of that, right? But chasing the algorithm is just an it’s an exhausting it’s an exhausting strategy,

and I would much rather you show up with alignment, creating that connection, creating that

that credibility, and creating momentum without the hustle. Because what I here’s what I know,

regardless of what the current specifics are, in an algorithm report the algorithm, the

algorithms respond to resonance, not frenzy. The algorithm on LinkedIn has always responded

better to when you’re engaging with other people than when you’re just posting a lot on your

stuff, right? That’s that’s been consistent across the years, right? So what think about this?

Okay, what would I say if I trusted the right people were already listening to me? What would

you be saying? What would you be saying on LinkedIn if you trusted that the right people were

already listening to you? The beautiful thing about LinkedIn and about the work we’re doing

here in the she’s LinkedIn visibility salon and Karen Yankovich world, is that we’re not asking

you to become someone new. We’re inviting you to stop carrying what was never yours to hold

right. LinkedIn doesn’t need more noise. It needs more women who know who they are, who

are willing to show up from that place right and and connect with the right people confidently.

So if visibility’s felt heavy, consider this my permission slip to you to do things a little bit

differently, and if you want a space. Where that way of showing up is practiced, not pressured.

You’re going to find that in the visibility salon. I’ll meet you there when you’re ready. I will see

you back here next week with another episode of The Good girls get rich podcast.