If LinkedIn has felt heavier lately—like you’re showing up, posting thoughtfully, and doing everything you’re “supposed” to do, but it’s still not leading to conversations or clients—you’re not imagining it.
And more importantly: you’re not doing it wrong.
In this episode of The Good Girls Get Rich Podcast, I want to clear something up right away.
LinkedIn isn’t broken. In fact, LinkedIn works incredibly well.
What has changed are the rules.
And many smart, accomplished women are still playing by an old version of the game—one that rewards effort and activity, but not necessarily authority or clarity.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About This Episode & Highlights:
In today’s episode, I’m teaching you three specific authority shifts you need to make on LinkedIn in 2026 if you want more than likes and visibility. We’re talking about the kind of visibility that leads to real conversations, real opportunities, and real clients.
This is a practical episode. No fluff. No hustle. Just clarity.
You might want to listen with a note open, because at least one of these shifts is going to land as:
“Oh… yeah. That’s the thing.”
Shift #1: Visibility Isn’t Authority—But It Should Lead to It
Let’s start with what LinkedIn is actually rewarding right now.
Visibility is the activity.
Posting. Commenting. Showing up.
Authority is the clarity.
Authority isn’t about how often you post.
It’s about how quickly someone understands what you’re known for.
When someone lands on your LinkedIn profile, is it immediately clear:
- Who you help?
- What you help them with?
- And at what level you work?
Here’s a simple self-check I walk you through in this episode:
Look at your headline and your last five posts.
Do they tell a consistent story?
If the answer is “kind of” or “not really,” LinkedIn is likely confused. And a confused LinkedIn doesn’t know who to send your way.
This is where niching comes in—not forever, but intentionally.
I’m not saying you can’t be multi-passionate. I am saying that clarity compounds.
When you pick a lane and stay in it for a period of time, authority starts to build.
And authority is what turns visibility into income.
Shift #2: Stop Networking Everywhere—Start Signal-Building
This is where so many women get exhausted.
Random commenting.
Talking about all the things.
Trying to be helpful to everyone.
But here’s the truth: LinkedIn doesn’t know who to introduce you to if you don’t repeat yourself.
Signal-building means reinforcing the same identity over and over again so both the algorithm and your audience understand exactly what you’re for.
In this episode, I break this down into something very simple:
For the next 30 days, choose:
- One audience
- One core problem
- One point of view
And talk about that.
Not the same post every day—but the same lane.
Repetition is not boring.
Repetition is leadership.
It’s also easier. You’re not constantly reinventing what to say. You’re deepening what you’re already brilliant at.
And when LinkedIn understands your signal, it gets much better at sending the right people your way.
Shift #3: Content Builds Credibility—Conversation Builds Conversion
This one matters if you actually want clients.
Posts don’t create clients.
Conversations do.
Content is important. It establishes credibility. It shows your expertise. It keeps you visible in your zone of brilliance.
But conversations are where conversion happens.
In this episode, I share how to shift your content from “teaching mode” into “conversation mode” without becoming salesy or awkward.
For example:
Instead of “3 tips for LinkedIn…”
Try “If this sounds like you, here’s what I’d do…”
Or “I had this conversation with a client this week…”
Or “If you’re stuck between X and Y, read this before you decide.”
Those kinds of posts invite people to engage, respond, and message you.
And that’s where relationships—and revenue—are built.
A Quick Note About the Visibility Salon
I also pause in this episode to share how we work through these exact shifts inside the Visibility Salon.
Not just talking about them—but actually workshopping:
Your authority message
Your signal
And how your content leads naturally into conversations
Because understanding this intellectually is one thing.
Applying it in a way that feels aligned and effective is another.
If you’ve been feeling ready for a more intentional way to show up on LinkedIn, you’ll know whether that space is for you.
Let’s Recap the Three Authority Shifts
Here’s the big picture:
Visibility should lead to authority, not just activity
Signal-building beats random networking every time
Content builds credibility, but conversation builds conversion
You don’t need to do all the things.
You need to do the right things—consistently.
LinkedIn is still the simplest platform to create big results. That’s why I call it lazy marketing (in the best way).
If this episode helped you see your LinkedIn differently, I’d love for you to come back next week. We’re going even deeper into what this looks like in practice.
Until then—go take a fresh look at your profile and your last few posts.
And notice what wants to shift.
Resources Mentioned in the Episode:
Join us at the Visibilty Salon
If you want a space where that way of showing up is practiced — not pressured — I share more about the Visibility Salon, the room I created for women who are done forcing themselves into strategies that don’t fit.
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Read the Transcript
Episode 351
SPEAKERS
Karen Yankovich
K
Karen Yankovich 00:00
Karen, hello and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich,
and if LinkedIn has felt heavier lately, like you’re showing up, doing all the things posting
thoughtfully, but it’s not actually leading to conversations or clients. This episode is going to
bring you a lot of clarity. Last episode, a couple episodes ago, we talked about why LinkedIn
feels so exhausting for so many smart women, and today I want to take that conversation one
step further, but in a really, really practical way, because here’s the truth, LinkedIn isn’t broken.
LinkedIn works amazing, and you’re not doing it wrong, right? What is happening is that the
rules are changing, and many women are still playing by the old ones. So in this episode, I’m
going to teach you three very specific authority shifts that you need to make on LinkedIn in
2026 if you want clients, not just likes, not just visibility, but real conversations that lead to real
opportunities. These are shifts that you can actually check your profile for and your posts
against, right? No fluff, no hustle, just clarity. This is what I’m standing for here. I recommend
listening with a note open maybe, or coming back to this episode, because at least one of these
is going to land like, oh yeah, oh yeah, that’s the thing. Okay, let’s jump in with the first shift.
The first shift is about what LinkedIn is actually rewarding. Now LinkedIn is actually rewarding
people that are building actual authority on LinkedIn. So, you know, listen, so many of us are
multi passionate. I love to do a lot of different things, right? But the more different things that
we talk about on LinkedIn, the more we’re confusing LinkedIn and our network, right? So I’m
not saying don’t be multi passionate. I’m saying, pick a lane, pick a lane for a couple months.
Okay? And just say, really focus. This is what LinkedIn is rewarding right now. This is what I’m
seeing, I’m experiencing personally, and what I’m seeing in people that smarter than me that
create reports on these things. Authority isn’t about how often you post, it’s about how quickly
someone understands what it is you’re known for. So when you look at your profile, is it
immediately clear what it is you’re known for? Is it immediately clear? Look at your last five
posts, right? Look at your headline. Are they consistent? Right? Can somebody look at that and
see I know exactly who she helps. I know exactly what they help, what she helps them with,
and I know at what level to invest in her, like, I know like she’s talking to newbies, or she’s
talking to people that have just made a career change, right? The more specific you are, and
the more you niche in pickling and stay in that lane, the more business you’re going to get like
LinkedIn. You know that I believe LinkedIn is your money tree. It’s certainly my money tree. Itcertainly could be yours. But we if we confuse it, right? You’ve heard that. Maybe you’ve heard
the term a confused mind doesn’t buy right? Well, a confused LinkedIn doesn’t know how to
send you the right people. So, you know, we talk about here in the visibility salon, we talk
about, like, creating signals, right? Creating signals and and we’re going to talk about that in
the next shift. But the first shift is, I want you to think about that, that visibility is the activity
that you’re doing on LinkedIn, but you want to make sure that that activity is leading to
authority, because the authority is what is bringing clarity? Does that make sense? Pick a lane,
pick a lane to stay in your lane. Okay. Okay, so shift number two, we’re gonna talk about signal
building. Okay, we’re not worried. We’re not going to be out here random commenting. We’re
not going to be out here like talking about things all over the place. We’re not chasing
engagement or chasing, you know, likes and comments and views instead of what we’re doing
is we’re reinforcing that identity that we talked about in shift one, right? So LinkedIn doesn’t
know who to introduce you to if you’re not repeating yourself, if you’re not consistently saying
the same kinds of things over and over, right? So pick an audience, one audience, one core
problem, one point of view, right? And repeat that for 30 days. 30 days, okay, like, let the
algorithm do its job, right? Let it help you. Because the most beautiful thing about the work that
I do is that it because we teach you how to create a magnetic strategy where people are
coming to you, right? And now I know, I know, I know, when you think about LinkedIn, you think
about all the people out there that are spamming the network and saying, buy my stuff, buy
my stuff, buy my stuff. And I know you don’t want to be those people, because if you are one of
those people, you’re probably not listening to this show, right? So you. I know you don’t want to
be like that. So let’s create a process that we’re making it really easy for LinkedIn to send us
business. Okay, do pick this, pick an audience, pick one core problem that you solve for people,
one point of view, and just talk about that. 30 days. That’s it. 30 days. And then let the
algorithm do its job, let the your network start to get to know what you’re for, right? Because
here’s the deal, repetition is not boring. It is. It’s leadership, right? It’s it’s not like, first of all,
there are, there’s already people seeing every single post that you make. And even if they do
go to your activity and start reading your posts, that’s saying, write the same post every day.
I’m saying pick a lane and think about a whole bunch of things that you can talk about that
positioned you as a leader for that. Because that’s what the first of all, that’s what we know,
that’s what LinkedIn is looking for. Because I keep telling you that, right? And it’s probably
other platforms as well. Let’s get real. It’s probably other platforms as well that will, will reward
the algorithm. The algorithm will reward that. But it’s also like it’s also simpler for you. You’re
not creating all this stuff. You’re just simple content over and over and over talk about the
same. Things get known for something. It is not boring, repetition. It’s not boring. It is
leadership. Okay? It is leadership. On the thing that is, you’re in your zone of brilliance. And
here’s the shift, the third shift, we’re going to talk about, like, I want to talk a little bit about the
difference between content and conversation. Okay, posts don’t create clients. Conversations
do right? Content builds the credibility. I want you to have posts. I want you to have content. I
want you to have that content that keeps you in your zone of brilliance, that shows you as a
leader for what is in your zone of brilliance, but it’s the conversation that builds those
conversions, right? So, so you know, use very actionable examples of this. Like you can listen
people can Google and go to YouTube for like, three tips for LinkedIn, right? But like, what if it’s
something like, If this sounds likeK
Karen Yankovich 07:05
you, here’s what I do, right? Because now it’s a conversational right? Three tips is teaching. I
like to teach, right? So I get that, but on LinkedIn, we want to be having conversations. So how
do you, how do you shift the energy of your content to be conversational? I had this
conversation with a client this week, and let me just tell you right now that’s conversational,
right? Like, if you’re stuck between x and y and you don’t know where to go with this, read this
before you decide, right? And then let me know where this goes. This is where people start
nodding their head right, and they want to jump into the conversation, because it’s those
conversations that build conversion, and that’s what we’re looking for here. And I just want to
pause here for a second, because this is exactly the kind of work that we do inside the visibility
salon, not just talking about these shifts. We actually just did a whole masterclass on this, but
actually workshopping them, your authority, messaging, your signaling how your content leads
into real conversations. We’re tracking this stuff, and we’re succeeding. We’re the results are
unbelievable, because understanding this intellectually is one thing, applying it in a way that
feels aligned and effective. That’s something completely different, right? And that’s what I want
for you. So if you’ve been feeling like you’re ready for a more intentional way to show up on
LinkedIn, you know whether that space is for you. And we want, we want you to check it out so
bad. You get access to our entire library at no cost for one week, and you can check it out. We
think you love it and hang around. But either way, we’re just happy to have you for a week. So
check it out. We have all the links below here. Here’s what I want to talk about here. Now I want
to kind of just recap these shifts. Okay? Shift number one, visibility leads to authority. Visibility
is not authority. Visibility leads to authority. Visibility is the activity. Authority is the clarity. Be
really clear about your visibility so that it’s building your authority, your networking, is leading
to the signal building right, like building opportunities, like having, like saying the same things
over and over. Stop chasing engagement. Stop chasing, you know, stop talking to all things, all
people about, all things. Right? You don’t need to be a jack of all trades. You want to be a
master of one Okay, picking one audience, one platform, one point of view, and doing it for 30
days, 30 days. You think you think you could do that? I think you could do that. And then
remembering that, content leads to conversation, right? The content builds the credibility. The
conversation builds the conversion. Okay, so listen, I am here for you every step of the way.
You’re going to be hearing a lot more about this in in this year and beyond. I want you to have
the kind of success that’s available to you, and I want it to be done in a simple way. I’m so I am
so it’s exhausting, right? To be thinking you have to do all the things beautiful. The most
beautiful part about LinkedIn, it is the simplest platform to have the biggest results with it.
That’s why I do it, because it’s lazy marketing, right? And it’s. And again, I get to do what I love
to do, which is hang out with people, right? It’s a beautiful thing. I want to see you there. I hope
this was valuable to you. I will see you back here next week with another episode of The Good
girls get rich podcast.