Why Visibility Alone Won’t Pay the Bills — Master the Complete LinkedIn Loop

GGGR Episode 315 – Final

SUMMARY KEYWORDS

LinkedIn strategy, visibility, credibility, conversion, PR, thought leadership, profile positioning,

social proof, intentional outreach, media features, client success stories, high-value offers, referrals,

collaboration, wealth building.

SPEAKERS

Speaker 2, Speaker 1, Karen Yankovich

00:00

Karen,

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Karen Yankovich 00:10

hello. Hello, and welcome to the good girls get rich podcast. I’m your host, Karen Yankovich,

and we are wrapping a bunch of episodes in a row on LinkedIn strategy, kind of going back to

my roots. This is the fifth of five in a row, and I’m going to teach you today what I like to call the

LinkedIn loop. So it’s really, it’s really kind of wraps up everything we’ve been talking about for

the last few weeks. So if you’ve missed the last few episodes, you’re definitely going to want to

go back and listen to them. You know, so many people are talking about visibility right now,

and visibility is such a huge part of what I talk about. So it is a means, not the end, right? Like,

it’s not like visibility the end, right. Visibility is the means to getting you where you are, but it’s

at the top of the funnel, right? And I’m not even talking about a funnel here. I like the loop, like,

I like this to be like, circular, right? Because it makes it. It’s, first of all, it’s, it’s, I don’t know, it

feels more feminine, right? Like a funnel is like hard and triangular, and a loop is like circular

and soft, right? And I think that it under it helps you, it should help you understand that there’s

nothing like it’s not. You don’t want to get stuck anywhere on this just want to keep moving

through this loop, right? So let me tell you what, what is this? What is this loop? Thing that I’m

talking about here? Okay, the LinkedIn loop, as I like to explain it. It starts with visibility, right?

Visibility is so important, but the visibility leads to credibility, which leads to conversation,

which leads to conversion. And this is where I want you to be at the conversion piece of this,

right? If you it’s like so many people are saying, if I just post, more people will hire me. But

that’s the visibility, right? That’s content without positioning. That’s just noise, right? So if

you’re over posting without the positioning piece, without the credibility piece, visibility, it’s just

visibility it’s just visibility without credibility. What is good is that, right? It’s just, it’s time, it’s

soul sucking, right? It’s not just time sucking, it’s soul sucking. And then maybe you have

credibility, but that’s not visible, right? So you have this great, great, amazing expert energy

that no one ever sees. So we want this, I want to take you through this loop so that you’re not

in this visibility trap, right? Like maybe you’re somebody that just posts motivational quotesS

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every day, but you don’t ever talk about what you offer, because you feel like it’s too salesy.

You must talk about what you offer, right? Or maybe you are like a corporate powerhouse with

25 years experience. I can’t even tell you how many women I talk to, and when I talk to them,

I’m like, Wait, what did

Speaker 1 02:42

you do? What have you done in your life? Who did you meet? Who did you

Karen Yankovich 02:45

train or hang out with, or whatever? And they don’t talk about this, your profile still reads like

you’re in male management, right? And honestly, this is so common. I can think of somebody

that I spoke to a couple years ago who, you know, she’s been listed in top 10 women who not

the kind you pay for, right? The kind that that that are in Fortune Magazine. And you know that

the world knows these people. She’s done incredible, amazing, unbelievable things in her life.

And when we did her LinkedIn profile, we were LinkedIn profile for her, she was like, I feel like

I’m bragging. I was like, really, because you did all this stuff, like, we didn’t make any of this up.

You did this, right? So if you So, I want you so you have to lean into and own your credibility,

because otherwise there’s a gap, right? So visibility isn’t in my definition of visibility, or the kind

of visibility that I want you to understand and learn about. Isn’t the kind of visibility that

visibility that means you’re seen by everyone. I want you to be seen as an expert by the right

people. Okay, so if visibility is the first step, right, how do you build the credibility that makes

people say, I need her in my corner, right? So that’s where we’re gonna go next. What we’re

gonna do now is we’re gonna talk a little bit about how to layer trust onto that visibility using

authority markers like PR, thought leadership, profile positioning, right? I want, if you you know,

I want to point out some places where you might be dropping the ball, and I want to show you

how to fix this. So let’s talk a little bit what about what credibility looks like. And actually,

before we even talk about what it looks like, I want to talk a little bit about why so many of the

women that I work with are in some kind of transition, right? We talked, I’ve talked a minute

ago about the woman that was a 25 year corporate powerhouse, and then decides that she’s

going to retire and be a consultant. And because she’s never been a consultant before, she

feels like she needs to start from the beginning. But she’s not starting starting over. She’s

starting from power. She’s starting from the power of all of that, all of those years of

experience, but because she’s never actually had a contract as a consultant before, and insert

whatever’s true for you in this story, right? Because she’s never had a contract as a consultant

before, she under prices herself. She doesn’t under you know, she doesn’t have the

testimonials or the references to give. People. So why I think credibility building, having a

credibility strategy, is important, is because the credibility keeps you where I need you to be

while you’re building up your bank of business, right? So media features, client success stories,

you’ve got success stories if you’ve got 25 years in corporate, right? Specific high value offers a

LinkedIn profile that’s that’s sweet, right? And that was it reflects the leader you are now and

who you’re becoming, not like a resume that tells us who you were five years ago, right? So so

many women miss the mark talking about a bio like they’re about section is all about the past,

right? No, tell me, step into the job you want. Tell me like, Be the person you’re becoming the

person you used to be, right? Make sure that you have a call to action in your profile. Let

people know, oh, oh, I want to talk to you, and here’s how you can talk to me. Here’s what you

do, here’s what I want you to do next. Don’t drop that ball right, like the ball. They’re there.K

They’re excited. They want more. And you haven’t given them an opportunity that you’ve been

showing them how take that next. Take that next step, right? Show them, give them social

proof, right? There’s you want to make sure that, there’s that you have, that you’re not skipping

this piece because social proof is so valuable. If you go to my LinkedIn profile, there’s more

than 100 LinkedIn recommendations. That’s social proof. That’s not me calling my mom and

saying, write something nice about me so I can put out my website. Right? I say that’s what you

do. But you know, there’s a piece of you that knows that when when you know, you’re asked for

references, we don’t really, you’re only going to get the people that they know, right, you’re but

with a LinkedIn recommendation, you can click right through that LinkedIn profile to that

person’s profile, and you can reach out to them, and you can talk to them, and you can talk to

them, and you can see if they’re credible, right? So you want to have social proof, and you can

share advice, but you also need to make offers, right? You need to make offers. You need to tell

people how to work with you. You know, I mean, I think about, I think about a client. I’m

thinking about one of my clients, and her name was Jessica, and she had an amazing

background. She had years and years and years of experience. Had many, many years in the

same job, but zero visibility of the credibility that she had. She had a PhD, and almost nobody

knew that she did, right? So simply updating her LinkedIn profile and adding in all of the things

that she earned, right? These are not things we made up, that she earned, that she when she

started owning the things that she earned, everything turned around from her, for her, and I

think she’s probably, she’s still in corporate, she chose to be still in corporate. I think she’s

probably doubled her income in the past two years, because, maybe even more, because I

know that she’s had raises and promotions and raises and promotions because people didn’t

even know she had the credibility she had before we started working with her, right? Does that

make sense? So credibility without, you know, without all these other things, without a call to

action, without letting people know you have that credibility, without any social proof of that.

Credibility is like being the smartest person in the room who never opens their mouth, right? So

this is why PR is such a big part of the work we do, and she’s linked up. This is why the where I

think PR and LinkedIn work together so nicely, you know, because being featured in the

newspapers and magazines is earned media, right? And it’s a level of credibility. So you need to

know how to get that media, to get that that, that PR, that, though, you know, use PR to get

those media features, and how to share that strategically so that it can pay off. All right? So

now you got the visibility and you’ve got the credibility, and they’re aligned. Let’s talk about the

part that so many people skip completely, and that is the conversation. The conversations are

what leads to cash, right? So you know,

Karen Yankovich 08:53

I know that so many people are getting spammed on LinkedIn. Ignore it. Please, just delete

them. Don’t worry about it. Don’t be that person, but don’t worry about those people. I want

you to have an intentional outreach plan on LinkedIn. You must have an intentional outreach

plan on LinkedIn, because if you don’t, I don’t know who you talk to, right? Like you want to,

you don’t want to. I don’t want you chasing strangers. I want you to activate warm leads with

this credibility that you already have, right? So there’s, there’s ways to do this, and we’ve

talked about this in a previous episode a couple weeks ago, but there’s ways to do this with

simple DMS, right? Make sure that you’re, you’re, you’re referencing something relevant, right,

something personal or timely. I saw you. I remembered you. My gosh, I just had a green

smoothie, and I remembered we had those green smoothies in Arizona at that conference, and

made me think, I think I think of you, I want, and I wanted to reach out and see how you’re

doing, or I just watched your your YouTube video where you made a green smoothie, and I

made your green smoothie. And here’s what I thought about that, right? Like, doesn’t have tobe somebody, you know, but reference something relevant, right? So, and make sure it’s

personal and that it’s timely, and then you. Can position yourself a little bit position, give

yourself a little bit of positioning there, you know, if you, if you recall, like, if somebody you

know, as you recall, as you may recall, I blah blah blah blah blah, right? Or, you know, I made

your green smoothie. And it’s funny, because I do a lot of YouTube videos for my for my

business, helping women blah blah blah. And I had the green smoothie with me on my video,

and it gave me a chance like so positioning, right positioning. And then give them an invitation.

Give them an invitation, like something simple, not a pitch, just open the door to the

conversation. You know, hey, Jenna, I loved your post on how the consulting world is shifting,

and it really aligns with the women that I work with, I help high level consultants land 25k and

50k contracts by leveraging LinkedIn and PR together. And I’m wondering if there’s a

conversation. I wonder if we should have a conversation, because there might be some

opportunities to collaborate. Right? Just something simple like that. You are not pitching them.

Make it so clear that you’re not pitching right. Reference the I’m referencing a post that she

did, and hopefully I’ve already commented and engaged on that post, right? You want to make

sure you’re doing that as well, but you have to be doing this outreach. You must be doing this

outreach. Because if you’re not having conversations, inviting people to these conversations,

everything, everything stopped, right? That’s the that’s where the funnel just dies, and that’s

why I like the loop. We want to continue to close the loop, right? So, you know, I believe that

when, when we have conversations that are just positioning us and we’re just providing value,

the business follows, but we have to have the conversations, and they have to be, they have to

feel and truly be, get to know you, conversations and collaborative conversations, and if the

business opportunities are there, then there’s an OP. There’s something to talk about. They’re

not there. Maybe you can introduce each other to somebody, right? But I can tell you this if I

ask 100 people where they get their where they got their biggest opportunity from. 99 of them

are going to tell me a referral. And referrals happen from conversations, not buy 65 million

Tiktok videos, right? Not saying, Don’t do Tiktok. I’m not the person to listen. I’m not the person

to get advice on Tiktok, for sure. But you want to make sure that you are having conversations,

because that’s where the referrals happen. Because even if you’re talking to you know you’re

talking to Jenna, and Jen is really not. Jenna might say, oh, you know what? I have a group. I’d

love to bring you in front of my group. Now you have an opportunity to get you know one to

many, right? So this is kind of how that all works. So let’s recap this loop a little bit. The

visibility gets you, the attention, the credibility builds, the trust, the conversation creates that

connection, and the conversion happens when that call to action is aligned, it’s simple and it’s

confident, and the LinkedIn loop works when all four steps are connected. And so many people

stop at step one, they stop at the visibility piece. They’re posting, they’re posting, they’re

posting, and they’re not building relationships, they’re not engaging, they’re not having

conversations, right? Conversations don’t have to happen just in the DMS. They could be, you

could be, you could be jumping into other people’s posts on LinkedIn and jumping into those

conversations. The conversation piece is what creates that connection, and that connection

happens with the conversion happens when that connection is made.

13:14

So here’s

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Karen Yankovich 13:16

what I got for you, here’s what I’ve got for you. I’m going to invite you to audit your LinkedInS

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loop. Okay? I want you to be able to see where you’re getting stuck, right? I want you to see

where you’re getting stuck because

Speaker 2 13:27

I want you to stop. I want

Karen Yankovich 13:31

you know right now so many women I talk to are doing 80% of the work and getting 10% of the

results. I want that to flip. I want you to be getting results from more of that work that you’re

doing, so you can do less work, right? Um, so we can, so we can build that loop together. So I

have, I have two things for you. One, if you go to Karen yankovich.com/ 315, download, I have a

LinkedIn loop audit for you that you can just audit yourself, right? It’s just do it. You can just go

through it and see how you’re feeling, like you’re doing in these places. No judgment. Please.

Know this is a no judgment zone. I am here to support you every step of the way. I want there

to be more wealthy women in the world. And when you start to close this loop, this LinkedIn

loop, there will be that that’s going to you’re going to be on your way to being more wealthy.

And then also, if you want some help, if you want me to help you build your loop. We can build

your full loop together inside she’s linked up, just grab a spot on my calendar. Karen

yankovich.com/call, and we can chat about it there. So create your LinkedIn loop. Audit your

LinkedIn loop. Let’s talk about this. And if this was valuable to you, or any of the last few

episodes I’ve done on the LinkedIn strategy, share this episode with your network, I would, I

would love that. And because what happens is, then your network gets to know me, and then if,

and then if you tag me, please tag me. If you tag me, then I can share it with my audience,

right? And and then you get credibility in front of my audience. We’re building our loop, right?

You’re getting credibility in front of my audience. I’m getting credibility in front of your.

Audience, and we’re kind of our loops are starting to intertwine, but that’s okay, because that’s

how we do this together. We don’t have to do this in an in an isolation, right? We can support

each other. So share this episode if you feel like if you’re feeling it, share it. Tag me, so that I

can share it with my network. And if you’re feeling it, I’d love a rating and review from you, and

I’ll be back here next week with another episode of The Good girls get rich podcast. You.