You Don’t Hate Working — You Hate How You’re Working

GGGR Episode 322 – Final

00:00

Karen,

00:10

hello, hello, and welcome to another episode of The Good girls get rich podcast. I’m your host,

Karen Yankovich, and today we’re getting raw and real and radically honest about something

that I know so many of you are feeling, but maybe haven’t said out loud, and that is, I don’t

hate working. I just hate the way that I’m working. I live in northern New Jersey, and I’m in a

local women face, you know, something moms, right? Facebook group, and there was a post,

and I’m gonna and it came from a woman who was on maternity leave, and I’m going to

paraphrase this, because I don’t want to out her too much, but she basically said, I’m really

dreading going back to work. We make great money, but it’s still not enough for me to stay

home with my baby. I hate being paged, I hate being on call. I hate the stress, I hate the traffic.

I just feel so stuck. Does it get better? And I remember that, oh my gosh. I remember that. I

think I’ve told you guys on this show. I remember driving back to I wasn’t going to go back to

work after I had my third kid and

01:09

my ex husband quit his job, so I had to go back to work. And I remember, I mean, northern New

Jersey, the traffic’s insane. It’s insane.

01:18

I remember driving back to work screaming at the top of my lungs, I can’t believe I’m effing

doing this. Like you just, you know, you’re trying to raise kids, but you have to be at work at

eight o’clock. She means you have to leave it like 630 even if you’re only like, 15 miles away,

you know. And then you don’t get home, even if you get out at four, you don’t get home till like,

six o’clock. 536 o’clock was, it’s crazy, right? So if it hits home for you. Like, it hit home for me

when I read that. And if you ever found yourself asking, like, is this everything or like, I just I

don’t I’m ready to I want to work. I love contributing. I love what I do. I’m so good at what I do,

01:53

but there’s got to be a better way to do it. I decided that I wanted to do an episode just for that,

because that really is at the heart of everything I teach, right? It’s at the heart of everything I

teach. What is your zone of genius? How can you create a big, beautiful, bold, ask, offer for thatteach. What is your zone of genius? How can you create a big, beautiful, bold, ask, offer for that

and and then sell that, whether you’re a full time entrepreneur or it’s a side gig, whatever it is

for you. But there’s people are doing this, so why not you? So we’re going to walk through 10

powerful ways today that you can turn the career that and the expertise that you’ve worked so

hard to build into a high income business, if you want, right one that you can fit around your

life, not the other way around. And I’ve created a free guide to go with this, 50 business ideas

from real life paychecks. You can grab that right now at Karen Yankovich, Comm, slash, three

to two, download, and I’ll tell you more about that later as well. All right, so let’s talk about the

big elephant in the room here. Okay,

02:52

the real issue is that you you don’t hate being productive, right? You don’t hate using your

brain. In fact, you probably love using your brain. You love having impact. What you hate is

being micromanaged, missing your child’s milestones for meeting that could have been an

email, right? Trading your piece for a paycheck, being brilliant and still feeling broke or boxed

in, this isn’t burnout. It’s misalignment. And let me just tell you, alignment is your birthright.

That’s all we’re looking to do here, take that beautiful genius you have and align it with

something that will bring in the money, and oftentimes, way more money than you were able

to get at a paycheck, right? And instead of pouring all of your heart and your soul and your

energy and things you want to pour into your family, into someone else’s business, someone

else’s dream, start building your own. So if that all sounds aligned to you, then you’re in the

right place. So let’s I’m just going to talk quickly about like 10 different ways you can take your

skills from your paycheck and turn them into a profitable, aligned business. So the first one I

want to talk about, and this is a big

03:54

one, the consultant path. Listen, we all know consultants get paid. Nope, nope. No. Corporation

is expecting to hire a consultant and not pay them, right? So, and maybe you even seen that.

Maybe you’ve even seen consultants come into your company and you’re they’re getting paid

04:12

five or six times what you get paid to do things that you probably could do. Right? Consulting is

kind of simply charging for your brain instead of your time, right? So, like, think about what

kinds of things your company might bring a consultant in for that you probably have a lot of the

skill for. You have to have all this skill because, let’s get real. We can learn, right? You don’t

have to know. Like, this is another issue with women. We feel like, if we don’t know all the

things, we can’t do it yet, you can learn right? As long as you know, you can accomplish it one

person, one problem, and charge a premium. Because remember this as a consultant, let’s say

you get paid $50 an hour, right? And you’re like the consultant gets paid $200 an hour. You

don’t want to charge hourly as a consultant, but let’s just use those numbers as a round

numbers, right? Remember that you’re not really getting paid $50 an hour because there’s a.

05:00Loaded labor rate. They’re paying payroll taxes on you, then maybe they’re paying for some

benefits, right? So your $50 an hour is probably close to $100 an hour. And that consultant

that’s getting paid $200 an hour out of that $200 they have to pay their overhead, right, all the

things that go into running a business. So charging a premium isn’t overcharging. To just stay

aligned. You got to charge like, two or three times what an hourly rate might be, just to say

even. And then, of course, I want you to stick it. I want you to take that a little a level higher,

right? And that’s what I’m here to help you with. The second path, the course creator path,

right? What do you know? Package it into a workshop, package it into a training, package it into

a digital course. You’ve something you’ve already taught 100 times, right? Why not record it

once and sell it forever. This can doesn’t have to be a business thing, by the way, right? You

can run a digit, let’s say you’re the president of the PTA, right? But you can create a course

around how to run a successful PTA, right? There’s courses for everything. It’s courses for

everything. And most of the stuff that goes into this, you can, you know, you can get free

recording up, you know, like, you know, this microphone that I have is very inexpensive, right?

And it’s a good one, like it’s that stuff doesn’t cost that much to get all the things you need to

create a course. The third path, the coach or mentor path, people are already asking, how’d

you do that? Right? Whether you’re a nurse or a teacher or the VP of Finance, you can mentor

the next wave of women coming up behind you, right? And you can charge for that. You can

charge for that, whether you have groups or whether you or whether you have a community, or

whether you do it individually, right? Speaking of individually, the fourth path I want to talk

about is the VIP day model.

06:30

I am telling you

06:33

there are people that would rather pay high, a premium price to have you to their self, to

themselves, than to be in a group or be something lower ticket, right? So, one high touch day

where you’re solving a full problem, you know, that’s it. One day, big value, premium price. I’ve

talked to like yoga teachers about this. Like, you know, you’re focusing on your $20 a person

class, focus on, like, what does $2,000 to spend the day with you look like? Right, creating

custom

07:03

yoga sequences and maybe essential oil blends, or maybe building in some massage, whatever

it is you do, right? Like, there are women that are just not going to come to your yoga, your

yoga class, because their rotator cuffs are torn and they’re they feel uncomfortable, right?

Work with them privately, VIP day. People want to do this. I promise you, there’s opportunities

for this. One of the first things we teach in our she’s linked up program, is how to create a VIP

day. Model Number five, the done with you. Model this is perfect for the perfectionist that are

listening to me here, right? You don’t have to do it all. Just do it with your clients, right? It builds

intimacy and it keeps your workload light. They can bring you in, you know, consultant, mentor

like you know, you’re saying, I’m going to do this with you. I’ve done this before, right? And I’m

going to teach you how to do it as we do it together, right? Our she’s linked up. Program, is itdone with you? Program, there are things we do for you. We write your profile for you, but we

do it with you because it allows us. You know, I’m never going to log into your LinkedIn profile.

It’s against all LinkedIn Terms of Service, and I don’t want to do that, right? So we do this with

you. There’s lots of things you can do with a done with you. Model number six, digital products,

templates, checklists, email scripts, instant downloads, right? You’ve already built some of

these, maybe for your own, for the work you’ve been doing right now, turn them into making

money, right? And help let’s chatgpt Or somebody help you create all of that, right? Like they

can help you chatgpt or AI can help you come up with what the digital products are that you

have a unique ability to do. Number seven, speaking and training. Get paid to teach what you

know, corporations, schools, associations. These people are craving real world wisdom. Okay,

you’ve got it. You’ve been in the workforce or these all these years, right? What is this? You

know this. So let’s just put, let’s say this, the person that put this Facebook post up, like, say

she goes back to work because she just didn’t build this in yet. But at the same time, she

creates a speaker kit, right? What can she go out and speak to? Like, whether it’s real estate

agents or insurance agents or some, I mean, there’s associations for, you know, people that so

buttons on dolls, you know, and more, right? So, so think about the speaking and training path.

That could be another path to build income for you, the thought leader path number eight, start

showing up post on LinkedIn, do guest interviews, build a brand around your expertise, and

doors will open. I say this all the time. I wish I could tell you what the actual mathematical

equation is for reach out to this many people and you get this many clients, but I can tell you, if

you do, if you build a network with intention and you just do outreach intentionally and and

from your heart and from your area of expertise, the business follows every single time, every

single time the advisory path, right? Maybe you have expertise in startups or boards or

nonprofits be the voice of wisdom without being on their payroll, this is very attractive to a lot

of these people. And by the way, startups often have cash, right, so they can pay you for this

stuff. And the 10th one that I’m listing here now. And remember, we have a download for you

where there’s 50 ideas the boutique agency path, hire a small team to do what you do now and

step into that CEO role. Smart. Start small.

10:00

Start small, get one or two clients, and then grow on your terms.

10:04

There’s so much more we can talk to about this, like I would love to talk to you individually

about this. If you go to Karen yankovich.com/call I’m happy to chat with you about what it looks

like for you, but every single one of these models is rooted in skills you already have. I’m not

asking you to get another certification. You don’t need any of that, you just need the strategy.

Okay, you just need the strategy. So let’s talk about what this really takes. Okay,

10:28

it’s not more hustle, it’s not more sacrifice. It’s giving yourself permission to build that bridge

from your paycheck to your entrepreneurial vision, right to take up space, to value your piece

more than your job title, your LinkedIn profile, absolutely can open doors to dream clients. I

know that. I’ve seen that I teach that your story can become your brand, right? Oh my gosh, Ican. I can. I can just rant on this forever. But, and the reason that I incorporate PR into these

conversations, you know, public relations. I want you interviewed on podcasts and magazines,

newspapers, whatever, a little PR, a little positioning and a whole lot of self trust. You can build

a business that supports your life, not one that drains it. So that’s why I created this episode,

because I read that post on Facebook and I was like, All right, I

11:19

I just want to spark like, what if, right? What if I’m not asking you to I mean, eventually you

have to take a leap. Right? I did right? Many of us that entrepreneurs did. I took a leap at one

point, left my secure paycheck, you know, to do what I do now. So that’s why I created this new

free resource, 50 business ideas from real life paychecks. You’re going to find real examples of

women turning jobs into offers, business models for nurses, teachers, admin assistants,

creatives, quick monetization hooks for each of these ideas, right? And a little inspiration,

because I want you to believe that you can do this too. This is not fluff. This is the idea that can

change everything. So you can grab that at Karen yankovich.com/

11:58

322, download, okay, and you can grab that free checklist. Here’s the truth. You’re not stuck

because of your job. You’re stuck because no one showed you another way, or no one because,

let me tell you something, when I took this leap,

12:14

I had to lean into my entrepreneur friends, not my friends and family who love me but didn’t

get me right. So there’s going to be people that are like, wait, what? You got a six figure

paycheck, and you live in Bergen County, and you’re gonna walk away from that to do what?

Right? I’m here for you. I want you to imagine that like you’re walking into a Monday morning.

The sun’s coming in the windows, your kids are laughing in the background, and your calendar

is full of people who value you, right? You’re charging a premium price for the genius you are,

and you’re doing work that feels like an extension of your heart, not feels like a drain on your

entire being. That life is closer than you think, but you’ve got to choose it. So start with

downloading the guide. Start with downloading the guide. Let this episode be your sign. Okay,

make sure that we’re connected as well and on LinkedIn, and let me know how it’s going,

13:08

and know that you were born worthy the world is waiting for what only you can bring. I will see

you right here next week for another episode of The Good girls get rich podcast.