The online world we live in these days seems to get more and more saturated with people in our respective fields… however, there is one secret to standing out from your competition and that’s what I’m telling you here today.


This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen share the one secret to standing out from your competition on LinkedIn and making exponentially more profit in your business. It’s simple, it’s quick, and will instantly set you apart from your competition on LinkedIn.



We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at


About the Episode:


Many people think of LinkedIn as their digital resume, but we don’t look at it that way here. However, the more I coach clients and especially after running my first free LinkedIn Profile Challenge in a few years, it has become more and more clear that one thing stays consistent… people love talking about themselves!


Which is great! But at the end of the day, I have to tell you a harsh truth… 


People don’t care about you. They care about how you can help them. 


Which is why I’m here to tell you the one sure fire way to jumpstart your business and the one secret to standing out from your competition on LinkedIn, and that is this one, simple question you need to ask yourself…


So that… what?


Instead of telling people your digital resume on LinkedIn, we’re diving deeper here and I want YOU to tell people who you are, and what you do, so that ____. 


Tell people exactly what they can get from you and exactly how you can contribute to their lives!


For example…


“I’m a financial planner”




“I’m a financial planner helping women over 50 structure their finances so that they can retire by the time they’re 65”


You see how different that is?? People want to buy into abundance, and who do you think they’ll buy into? 


When writing your LinkedIn profile, you need to think of those things that give your exact target audience a reason to buy into YOU.


Here’s how you can start…


Use the “so that” technique everywhere on your LinkedIn profile


Think about the one project here you are attempting to sell or have people buy into and start applying it everywhere! Start playing with this technique everywhere and you will begin to see what you can shift in your messaging. 


Do the “warm feet” test


I once heard someone say “people don’t buy socks, they buy warm feet.” 


How true is that?? There is a reason behind why someone buys something and that’s the one secret you need to stand out from your competition and the exact messaging you need to have on your LinkedIn profile 


Once you’ve started to apply this technique, take a look back at your linkedin profile. Look at every section, whether it’s your headline or about or previous experience and see if it passes the ‘warm feet’ test, aka, is it telling you what you’re buying into? 


Does it reflect what you’re selling, or who you’re trying to attract? Does it make people feel like you can help them achieve something greater to where they do want to buy into you? Start looking at all these sections and you don’t need to go SO in depth with this, but start analyzing and reflecting on if they pass the warm feet test and it’ll start to become easier and more clear as you rewrite your profile. 


Start applying this to a specific place of marketing 


Think about the one thing you want to make live or the one thing you want to offer with everyone. Start using the “so that” technique to all of your marketing for that one specific product. 


Use it in your email headers, email copy, social media posts, website copy, you name it! Once you have this technique down on your LinkedIn profile, it makes it much easier to expand into all areas of your marketing.


We’re not flipping EVERYTHING upside down, we’re not marie condoing your entire business, we’re only focusing on the main piece of your business, and once you’ve claimed success into this, you can spread this abundance to every other thing you do.


Having trouble coming up with your “so that”? Not a problem! I created a FREE worksheet to help you get to the root of your business and help you unveil the one secret to standing out from your competition. 



Episode Spotlights:

  • Where to find everything for this week’s episode:
  • Intro to today’s episode (1:57)
  • Best findings from our recent LinkedIn Profile Challenge (4:11)
  • Examples of why people want to connect with you (5:05)
  • The first thing to think of when building your “why” (8:28)
  • Start thinking of the “warm feet” test (10:05)
  • How to apply everything mentioned with your areas of marketing (10:46)
  • Recapping all of these techniques to come together for your life (12:05)
  • The FREE download of the “so that” technique workshop we created (13:13)


Resources Mentioned In This Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 98

Unknown Speaker 0:05
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.

Karen Yankovich 0:23
Hi there. I’m Karen Yankovich. And this is Episode 98 of the good girls get rich podcast brought to you by up level media, where we teach simple relationship and a heart based LinkedIn marketing that gets you on the phone consistently with your perfect people, people who you can’t wait to have the opportunity to chat with. We teach digital marketing with the human touch. And if you’ve listened before, or if you love what you hear today, I would love to hear from you.

So take a quick screenshot of this, wherever you’re listening to this episode, and share it on social media and let me know what you’re thinking about this episode or the show in general. Make sure you tag me, you can use the hashtag good girls get rich so I can share it with my audience. This is how we lift each other up. And my goal is to help more women get more visibility and make more money, so they can make a bigger impact in the world. So I would love the opportunity to share your thoughts about my content with my audience to get you more visibility.

Of course, we love your ratings and reviews on wherever you listen to this show Apple podcasts, wherever. So that is how we all get more visibility as well because we share those as well with our audience. And in the show notes, we have a link for speak pipe where you can leave us audio reviews. And we love those because it’s so fun when I get an email that says you have a new audio review, because then I get to hear your voice and feel your heart and share that with my audience. That’s fun to just go to to see the blog for this page, and you can see the link to speak pipe right there.

So at the time that I’m recording this, we’re coming on off of the very first LinkedIn profile challenge that we’ve run, it was a week long challenge that we ran in October, November 2019. So if you’re listening to this later, maybe we’ve run it again by then who knows. But it was so much fun. It was so much fun. We learned a ton about how to do how to do a better job on the things we’re doing. We ran into some crazy technology challenges, which maybe, who knows, can we blame Mercury Retrograde for that? I know there’s a lot of people that would never have done what I did during Mercury Retrograde so maybe that was a lesson we learned to who knows.

But one of the things that I realized and I get why you’re doing this, but one of the things that really stood out to me as we ran this challenge, and by the way, if you want to get in on the next challenge, it’s completely free. Just go to LinkedIn profile challenge. com, you can get on the waitlist. But if one of the things that I really that I learned from the people that were in the challenge, and we had tons of people in the challenge with tons of success stories and tons of tons of amazing improvements to their LinkedIn profile, was it everybody wants to talk about themselves.

And I get that it’s LinkedIn. Right? We look at it kind of almost like our digital resume, which I do not agree with. But I get why you think it’s that way a lot of people do. And in your resume, you tell everybody about you all the things you’ve learned all the places, you’ve worked all the education you have, you, you, you, you, you writer, me, me, me, me, me. But at the end of the day, nobody really cares about you. Right? They care about what you can do for them, especially around LinkedIn. And I like to say that your resume is who you used to be.

And your LinkedIn profile is who you are becoming as the person that you’re stepping into. It is the is the business and the life and the career that you’re creating for yourself. Right. And that’s the position that we want to move forward with them and we ran this challenge. We literally took people through a journey not just through their profile, but through the mindset around their profile. So that was really cool and really fun too.

So one of the challenges that I had as we ran through this challenge was to keep everyone focused on why, like what’s in it for me on the point of the person that’s reading the profile. So whether you’re looking to get new clients, whether you’re looking to get a new job, whether you’re looking to just get a promotion, or connect with amazing people or get speaking engagements, or you want to be guests on podcasts, or, you know, you want to find joint venture partners to get your message in front of a lot of people, whatever it is that you’re using LinkedIn to do.

At the end of the day, yes, it’s important that you tell people about you, but it’s more important that that when people see it, they when they say oh my gosh, I totally need to to connect with this person because you’ve hooked them. And to me, there’s two tiny little words that strike fear in the hearts of everyone that I work with privately. And that is so that because you know at the end of the day, people want to connect with you because you You help them with something? Okay. So can you see the difference? So let me just give you an example. You know, it is it let’s say you are a, I use this example a lot, you probably have heard this on this podcast before, let’s say your financial planner, and you tell me all about the great things that you do.

And you’ve all the licenses that you have in the letters after your name and how many years you’ve been doing this, you and a million other people do that. Right? So So why do I care? Right? Why do I care? So if you’re telling me in your LinkedIn profile, that I’m a financial planner, that help women over 50 create enough wealth to retire at 60? Now, I’m paying attention, right? If you’re just saying, I’m a financial planner, I’m thinking okay, so what so that what, so that I can help women? Great, great. You’re getting there. Why do I need help? I’m a women. I’m a woman so that what? Well, you’re a woman over 50 and you’re facing retirement, you don’t have enough money.

Okay, now I’m starting to pay more attention right? But I’m not done with you yet right? So that what I, why do you need more money so that you can retire at 60. And I can probably take this so that even further, so that when, so that you can retire at 60, so that you’re young enough to play with your grandchildren so that you can travel so that you can spend more time with the people you love. Right?

That is what we’re buying. We’re not buying a financial planner, we’re buying abundance so that I can enjoy my life in retirement. Right. So when you’re reading your LinkedIn profile, you need to be thinking about those kinds of things. Can you see the difference? Can you see the difference from the beginning of that statement to the end of that statement? Now, we’re not going to go on your LinkedIn profile and say I help you spend more time you know, travel better in your retirement. I mean, maybe you can, maybe you do and I absolutely can help you with that like that. I love that. But imagine the difference that that can make in your business.

Imagine the difference that incorporating the so that technique into everything you do in your business. Imagine the difference that could make in the changes. Again, even if you’re looking for a job, you know, okay, I know Word and Excel. All right? I don’t care about that I’m looking to hire somebody and I care that you know, we’re like, so that I can give you reports every week. Okay?

Now I’m paying attention so that you’re not stressing about your numbers, you know, so that you can spend more time doing the things you love to do. Right? And maybe it’s in my business and you’re going to say I don’t care necessarily that you know how to do spreadsheets. But if you tell me at the end of the so that, that my skills allow me to spend more time creating great ideas for for my podcast, or to get in front of more audiences I’m paying attention now. Right?

So that really behind the assistant and this skills I’m buying the so that and I’ve heard of say and I don’t know who said this, if anybody knows who said this, please let me know who this is. But I’ve heard it said and I love this as people don’t buy socks. They buy warm feet. So we want to think about that in your business. And so we’re going to talk about here today. And again, you know, I’m always tying this over to LinkedIn. Right? It starts by incorporating the so that you know the warm feet technique into your LinkedIn profile, so that people will want to build relationships with you so that you’re building the life and the business and the career of your dreams so that you can spend more time with the people you love, right?

So the first thing I want you to think about is to start to test this, use this so that technique everywhere, okay, use the so that technique everywhere, start to apply it to the copy on your website, start to apply it to email subject lines, or to apply it to the emails you write to people start to apply it everywhere and not from a you know, I don’t want you I don’t want to stop you in your fields. I can’t send this email because I haven’t done this yet. But I want you to start playing with this right it’s really right now it’s just about playing with it. Applying this everywhere. Apply. So that technique to, to all the things you’re doing in your business in the next week, and see what you can shift, okay, see what you can shift in the messaging. Of course, I want you to also apply to your LinkedIn profile, apply to your headline if you’re part of the LinkedIn profile challenge that we’ve done some of this work already.

And again, if you want to do the the challenge of this, again, we’re gonna incorporate even more of this, because I realized in the first round that that I need to incorporate more of this based on some of the like, when we were in the heart of it, it was hard to see what people were needing, you know, overall, but now that we’re looking back at it, that’s why I want to do this episode to get you thinking more about that because I don’t think we saw enough of that in the profiles that were happening in the challenge.

So start to just play with this make this fun, don’t make this a job. Start to play with it and keep going. Like pretend I am at your back going so that was so that was so that was so that what Okay, start to play with this not in a I don’t want you to stress about this and like I’d have to rewrite your whole website, but I will I want you to start to apply it to things that you’re doing now. And just again, have some fun with this.

And then the second thing I want you to do is like take a look at your LinkedIn profile. And maybe we’ll just start with your LinkedIn headline and see if it passes the warm feet test. Right? Are you selling socks? Are you selling warm feet, look at your LinkedIn profile, just broadly, maybe just start with the headline and see if you can incorporate some warm feet into that profile.

Okay, just again, don’t rip the whole thing apart. Don’t start all over again to see where you can infuse warm feet using the so that technique into your LinkedIn profile. And then once you’ve done that, you know if you’re listening to this podcast that I know that you’re interested in LinkedIn marketing and you I know that you can you know how to benefit from relationship based marketing. Start to apply it right the first you started to test and you’re like Hon, this is kind of fun. How can I incorporate it?

The second thing I want you to do with Go to your LinkedIn profile and see if it passes the warm feet test. And if it doesn’t start to incorporate warm feed into that. And the third thing I want you to do is start to incorporate it into the rest of your marketing. You’ve done some testing with this, right? So the testing should be shaking out maybe some areas you want to look at first, right and not your whole website. But maybe it’s a maybe you look at what you’re going to be promoting in the next three months. Right? That’s all you need to look at right now.

So this is not I don’t want you to rip everything apart. Just baby step. This is we’re not Marie Kondo in your whole website. We’re not taking everything out of your closets. We’re just looking at one closet, right? One program that you’re maybe you’re going to be talking about in the next three months, maybe it’s even something you’re going to sell if you’re looking listening to this live, you know, or you know, when it goes live in the fall of 2019 what’s happening between now and the end of the year for you and what can you you know, dig deeper with this. So that technique into that piece of your marketing okay. Then just start to use this technique everywhere you go.

So let me just recap that for a second, I want you to, to you to test start to play with so that in some of the different things you’re doing in the next week, then going over to your LinkedIn profile and see if it passes the warm feet test, if not starting to use the so that technique to get you closer to warm feet and a more away from, you know, buying socks, and then apply it start to apply it to a specific place in your marketing. And this is where you can start to shift this because if you’re building relationships, here’s my so that right?

If you’re building if you’re using LinkedIn to build relationships, and your profile is compelling, and it talks about warm feet, and it, it uses this so that technique and you dive and you’re diving deeper into that and you’re hooking people into wanting to talk to you, if the next thing you’re talking to them about is this offer that you’re going to be doing in the next three months. I want that to also be a Giving them warm feet, right. And that’s how we very quickly start to use LinkedIn, not just to build our networks, but to build our bank accounts.

Okay, so we’ve got a worksheet for you to help make this simple, is the so that technique workshop, you can just go to to get that worksheet. And we take you step by step through applying the so that technique to one specific thing, we give you an example of it, and then we give you the blank so that you can apply it and you can print it and use it as many times as you want.

It’s available PDF, I mean, it’s really a fun, it’s really a fun worksheet, you’re totally going to want to grab this and again you get it either on the blog page for this which is or at and start to apply this so that technique using we make it simple for you using this worksheet, and then come on over to my LinkedIn tips Facebook group and share your worksheet with us.

Again, the link is All over the place here, but it’s Karen slash Facebook group. And it’s a Facebook group that teaches LinkedIn tips. And let’s see if I can, let’s see if you can pass the so that test, or let’s see if you can stump me. Let’s see if you come to that group share your worksheet and let’s see if I can, I can poke you and get a little deeper on the so that with the so that technique, so that you can make more money in your business. Okay. This, again, is work that’s done up front and needs to be looked at on occasion. And then you just incorporate the simple systems into your world. You know that I want to support you with this.

That’s why I do this podcast. So remember, just come on over to the Facebook group that we teach LinkedIn tips. I’m in there all the time. It is a free Facebook group. I’d love to have you in there. I can’t wait to see how you do if you can stump me if you can get all the way to the end of the show. That’s right in that Facebook group, and it’s Karen slash Facebook group to get in that I can’t Wait for you to, I can’t wait to see what you’ve got going.

And don’t forget, if you can help me out a little bit, take a quick screenshot of this episode on your phone or your iPad or wherever you’re listening to this, share it on social media, and then I will do everything I can to get you more visibility. And we’re known to give little gifts if we can figure out where to mail them in the actual us mail for people that have done that. So I would love to send one to you. So I’d love to see that. Tell me what you think about this episode on social media and in the reviews. And the bottom line is I really want this to be simple for you. Let me help you. Let this be simple.