Laura Roeder is the founder of MeetEdgar, a social media application that provides an effective way of scheduling and organizing content to automate publishing. She’s been a featured speaker at South by Southwest and the White House and writes about independent entrepreneurship for Forbes, Inc., and Fast Company.
About the Episode:
Every business owner eventually thinks about their exit plan with their business. Whether it’s selling or retiring, you will leave your business at some point!
Today I had the amazing pleasure to interview Laura Roeder and hear about how she found success early on and now has her own system to go from launch to retirement in 5 years.
While Laura provides so much knowledge in this episode about building a business and finding success quickly, here are 3 of her top tips on how to go from launch to retirement in 5 years.
Design your business model appropriately
Before even starting your business, it’s important to think about your 5-year business plan and design your business model appropriately.
Between your pricing model and finances, it’s important to see from the beginning how much of your product or service you need to sell, at what price point, to immediately be able to make a profit and supplement all of your costs.
You typically will end up having to charge more than expected, so it’s important to have these numbers from the beginning.
Start your delegation practice, today!
It may seem scary, but every new business has things that other people can do. Learning the resources you have available to you is incredibly important to get things done at a reasonable cost.
Start small and start looking around your business today and what you can take off your plate right now.
One amazing example to help take time off your plate is to use MeetEdgar, the software Laura created to keep a consistent flow of content posting throughout your social media channels!
You can even get your first month of MeetEdgar FREE. Just use code “PODCAST” at checkout.
Focus on growing your profitability and revenue
It may sound like a simple thing to do, however it’s something many business owners tend to forget.
Revenue is important but don’t miss out on profitability! The more you can strive for your business to become PROFITABLE, the quicker you will be able to retire from it.
- Where to find everything for this week’s episode: karenyankovich.com/105
- Info on our free LinkedIn Profile Challenge (2:02)
- Intro and background on Laura Roeder (3:40)
- Why Laura values advice from those who have failed (5:40)
- Laura’s part in created Marie Forleo’s B-School (7:54)
- What Laura invested in after the success of B-School (12:02)
- Laura’s journey to creating “Launch to Retirement in 5 years” (15:03)
- Tips from Laura on how to go about retiring from a business in 5 years (18:26)
- Dealing with the challenges of a new business (22:50)
- How to plan for your business without you (24:51)
- Importance of focusing on profitability in your business (26:37)
- Why we all should be using Meet Edgar (28:57)
- Where to learn more about Meet Edgar for free (33:32)
- What’s next for Laura Roeder (35:28)
- Recap and key points of the episode with Laura (36:00)
Resources Mentioned In This Episode:
- Laura Roeder’s software Meet Edgar
- Try Meet Edgar for one month FREE with code PODCAST
- Check out Meet Edgars Octopals Program
- Where you can find Laura Roeder:
- Sign up for Karen’s Free LinkedIn Profile Challenge coming up next week!
- Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply
- Join my free Facebook Group to share how you use LinkedIn and get support tips
- Follow me on Instagram for more content
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Read the Transcript
Karen Yankovich 0:00
You’re listening to the good girls get rich podcast episode 105
Welcome to the good girls get rich podcast with your host, Karen Yankovich. This is where we embrace how good you are girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies and make the big bucks.
Karen Yankovich 0:23
Hello, I’m your host, Karen Yankovich. And this is Episode 105 of the good girls get rich podcast. And this podcast is brought to you by uplevel Media, where we teach simple relationship and heart based LinkedIn marketing that gets you on the phone consistently with your perfect people. People who you can’t wait to have the opportunity to chat with we talk we refer to it as digital marketing with the human touch. And this week on the show we’ve got Laura rotor with us and Laura and I had not actually had a chance to speak to Laura before, but we’ve been in each other’s radar for a bunch of years now. So it was really good to hear her story and I can’t wait for you to hear it. But before we do that, I want to just remind you that if you love what you’re here today, I would love for you to take a screenshot of you listening to this show, and share it with your audience on social media tag me I’m at Karen Yankovich can use the hashtag good girls get rich make it easier for us to find it. Because we’re all about lifting each other up, especially as we move into 2020 really, it’s all about how can we serve each other better, because we are better together. So when you share this podcast with your audience, I will if you tag us and I know that you shared it will re share it with our audience. And that’s how we all get more visibility. right we’re supporting each other here. So I would love that in the show notes. There’s also a link to speak pipe where you can leave us an audio review and we love that as well. So just go to Karen Yankovich comm slash 105 to see the blog for this page, you’ll see the link to speak pipe and all the other links to all the things we talked about here. And I’m going to mention this a few times on this show because we are one of the things we are really Excited about as we move into 2020 is that we are really leaning in this year to sharing and making better our free LinkedIn profile program. So it’s LinkedIn profile challenge. com get you to that program. And it is starting again live on January 13 2020. So this episode is going live just before that. So I would love for you to be joining us at that LinkedIn profile challenge calm and sharing it with everyone you know, it is really time to step into the person that you know you’re ready to be. I talked on the show a lot about how your resume is who you used to be. And your LinkedIn profile is really about who you are becoming and how you want to be seen, and how you want to show up in the world. And this free program is going to help you do that. We’ve got tons of videos in this program. It’s a free program, but it’s a we’re running it as a five day challenge that there’s a so that I can support you Because we’ve got to put a start and an end to it if I’m going to put my a lot of my attention to it, but we’re coming in every morning with a tactical video and video and we’re coming back every afternoon with a mindset video I want you to to really understand the whys of what you’re putting on your profile and the house and not just tactically but but it like psychologically right and and from a mindset perspective, who do you want to be known as? So we’re really diving deep into that in this LinkedIn profile challenges the second time we’ve run it in this format, we’ve got some tweaks that we’re making based on feedback we got before so this is going to be even bigger and better than before. So join us at LinkedIn profile challenge calm. It is my absolute pleasure now to introduce Laura rotor to you on the show. And here we go. Okay, we have Laura rotor with us on the podcast today. She is the founder of Meet Edgar, a social media application that provides an effective way of scheduling and organizing content to automate publishing. She’s been a featured speaker at South by southwest and the White House and written about independent entrepreneurship for Forbes and Fast Company. Laura, it is so exciting to have you here today. I’m so glad you’re here.
Laura Roeder 4:10
Yes. Thank you. Thank you, Karen. I’m excited to be here.
Karen Yankovich 4:13
Yeah, the White House. That’s pretty cool. All right, we’re gonna have to hear about all of that. So if this is the first time we’ve ever had a conversation, and I’ve known of you, in fact, we use Meet Edgar, in my company, and my team was really excited when we moved to church. They’re like, Oh, my God, thank God. So I it’s been a while since I’ve, you know, really done a lot of my own scheduling. So I was a little bit out of the loop and didn’t realize that I was putting them behind the eight ball a little bit. So yeah, tell us a little bit about you. Like let’s start with a little bit about about Laura.
Laura Roeder 4:49
Yeah, so I have been an entrepreneur, basically my whole career. I’m 35. Now, I had one job for a year off. College and then I started working for myself and I’ve worked for myself full time ever since. So I started out with threadable. That’s Thank you. Yeah. So I started out as a designer, a freelance designer. And then I discovered the whole world of online courses and information products. And so I created courses about social media marketing and online marketing. And then in 2014, I launched media girl, which was my first software, business, social media marketing software. So I’ve stayed in the online marketing, social media marketing realm over the years, but had a few different businesses and business models.
Karen Yankovich 5:37
Interesting, interesting. So you said Meetup group is your first software model. Does that mean there’s a second one on the horizon?
Laura Roeder 5:47
Well, I had one that I raised a bunch of money for, and then we ended up shutting down before it ever launched. Bad and yeah, I’m sure I’m sure there will be more. I love I love software. I love SAS. So that will definitely continue to be the direction that I that I take my career in the future. I was just listening to
Karen Yankovich 6:11
I don’t know if you if you follow how Elrod at all but I was just listening to his book, which is one of my favorite books probably the third time I listen to it, which is the miracle equation. And he was talking in there about how, you know, when people think about entrepreneurship, they think about the wins and not about the losses, and he was talking about things like, you know, Michael Jordan got cut from his high school basketball team. And, you know, so I think and I and I mentioned that because, you know, you talk about raising a lot of money and then scrapping it, and that’s just a part of being an entrepreneur, which I think is an important message. It’s absolutely
Laura Roeder 6:43
a part of being an entrepreneur. And I think that can be hard to accept entrepreneurs. We’re really ambitious people, right? And we always want everything to be growing and we always want everything to be getting better. But when you’re doing this for a while, you see that businesses have ups and downs, you know your revenue grows and shrinks and not just not mean that you’re bad at being an entrepreneur, that’s just absolutely the reality of it. And now, if I meet someone who hasn’t gone through bad times, I’m kind of like, Ooh, I’m not really gonna listen to their vices closely. Because, you know, when you’ve already been through good times, you’re just like, Oh, well, I would genius and everything that I do always works, you know, it kind of, it kind of takes the hard times to teach you, you know, what your real strengths and weaknesses are and what works and what doesn’t.
Karen Yankovich 7:31
I don’t know if I believe that if anybody actually says that, I don’t actually think it’s even true. And, you know, I actually even think the same thing even about ratings, like even podcast ratings, if somebody has nothing but five star ratings, and I feel like it’s all your friends and family, you know, like, there’s always going to be somebody that doesn’t resonate with you, and that’s okay. You know, that’s what makes it real. Cool. So we wanted we wanted to focus this call on your five year journey. You know, retiring yourself in five years, or how to go from launch to retirement in five years. But I actually want to take a step back from that, because I know a lot of people that are listeners to the good girls get rich podcast or people that I met through Marie for those B school and I, you know, have been a member of the school since 2012. And I have a lot of In fact, in the last few days, I think I’ve had lunch with people that I met in school three times in the last week, you know, so I have a lot of a lot of business friends that I’m still friends with through that community. And I know that you were a big part of that community before I joined and then, you know, still a little bit after So can you tell us a little bit about that?
Laura Roeder 8:39
Yeah. So Maria, and I actually started B school together. So when if you joined in 2012, I would have just left. But when we launched B School, which I believe was in 2010. We actually created the whole thing together and we we taught it together as well. So if anyone joined in the first two years, they would have seen and heard and And all the videos and all the marketing videos alongside Marie. So yeah, it was it was very much something we created together. I first met Maria when I hired her as my coach. I was in her very first mastermind, you know, where they call it adventure masterminds like a fun mastermind where we went to Mexico and stuff. I was very lucky to be in the first ever program. She did like that. And we just quickly became friends. And really the whole reason that we created the school is Maria and I used to go to all of these super slimy internet marketing conferences together.
Karen Yankovich 9:38
I know them well.
Laura Roeder 9:43
We loved learning about business and entrepreneurship and online marketing. And there was really great information there. But the spaces were often just like not friendly spaces at all. And we thought, Why Why are women being taught all this? You know? All the most important stuff about online business and online marketing, like we want to create something where we’re taking the best knowledge about online business, and specifically teaching it to women. So that’s that’s really how the whole thing got started. And I mean, I love hearing stories like yours of meeting people from vesical. I mean, it’s just become this incredible global community.
Karen Yankovich 10:24
It has, it really has and and, you know, as it got bigger, I don’t know that it was it’s as tight knit maybe as it was in 2012. But I definitely think there’s still lots of opportunities to meet some of the most amazing people. And what I remember from that, when I took it was initially was that there’s lots of free communities. I mean, I have free community, right? There’s lots of free communities out there where people support each other, but in B school, you know, everybody at least invested $2,000 to be there. So I felt like it kind of shook out some of the people some of the like, there’s always going to be lots of opinions right on everything, but at least you know, people There were serious enough about their education around online marketing to invest in it. And it made me It made those conversations a little bit more valid than being a part of a free Facebook group where you don’t really know if anybody has any basis for what they’re what advice they’re giving you. That makes sense.
Laura Roeder 11:17
Oh, yeah. And you know, when we created B school, I’m just trying to remember when Facebook groups, I don’t think Facebook groups had launched yet they definitely weren’t, it wasn’t a thing like it is now where you would join Facebook groups and chat about business. I mean, all this, you know, 2010 was so was so long ago and internet terms, right? It’s 2019 when we’re recording people might be listening in 2020. So, so much has changed. So when we first created the school, you know, now it feels like there’s a million communities where you can connect with other entrepreneurs and female entrepreneurs. When we created the school it was like we were we were starving for that kind of community.
Karen Yankovich 12:00
Yeah, yeah. Very cool. So then one.
Laura Roeder 12:05
So in 2012, I really started feeling like so. So for some contacts Maria and I both had our own businesses before B school and we were like, no, this is this is a project that we want to do together. Well, anybody who’s heard of these go home knows that it didn’t turn out to be like a tiny side project and million dollar launch on our second launch, you know, multiple six figures on our first launch. It was like, Okay, this. This is not a side project like this. This is going to have to be our main business, right? So we’re like trying to figure out how we want that to look and how we’re going to combine our teams. I just like I don’t know how to say it besides saying that I just had this intuition that I that B school was not my, like my path forward, that it wasn’t my main business and some really interesting decision to look back On because, I mean, it was doing really well. Like I just said, right seven room, right? I’m ever like we were making a lot of money. You know, it was something I really enjoyed and was really proud of that I’m just like, I was just kind of seeing how all consuming it was going to be, which was correct. And I’m like this, this just isn’t the thing for me is so basically I sold my part of the company to Marie, she obviously went on to make it an even bigger way bigger than it was, you know, in the first two years, which was so fascinating because looking back I’m like, I think I wasn’t the right partner for it. I mean, I was the right person to start it. But she was I think even able to do better without me because that that was just sort of how it was meant to be and I played making a lot of money by leaving and selling my part and then I want to integrate software which like I said, I love and I didn’t even know was not even on my radar at that time, so it was just like this incredible experience of really listening to yourself and being like, I don’t really know what’s next. But I feel like it’s time for me to bow out of this. And it just turned out beautifully for
Karen Yankovich 14:12
everyone. You know what that’s such that’s such an important message. And it’s a big message that we talked about on this podcast, you know, the whole, the whole and I like to remind people every now and then the, you know, the whole message around the whole good girls get rich title even is when you know what you’re good at. And you stay in that place. That’s where abundance comes into your life. Right and when you’re trying to fit a square peg into a round hole because it there’s a lot of good reasons to do that. Like I’m making a lot of money but you just know somehow that it’s not really your sweet spot in the world. It’s It’s It’s almost destined to not be the right solution for you. So you took that to the extreme right when you walked, you know, when you sold an interest in a you know, seven figure business. Yeah, I love I love it. You had the confidence in yourself to do that. So then So talk about that. And so then explain a little bit tell us about how your story then about launch to retirement and five years.
Laura Roeder 15:09
Yeah, so when I started Meet Edgar it launched in 2014. And first of all, I’ve always, I’ve always been a big work life balance person. And that’s actually one way that that Maria and I weren’t totally aligned like I love reading everything is figure out a ball. I’m sure a lot of your listeners have read it. And like you Marie’s work ethic shines through that book, you know, like, she is a hard worker. I am not a hard worker, I’m a lazy worker, she wouldn’t want to like stay up all night like writing copy and I’m going to go to bed.
I’ve like I’ve always, I’ve always, you know, I haven’t worked weekends and evenings and my business. You know, not to Say obviously that there’s never been an hour in the evening. But it’s just kind of never been my thing. And I’ve always known that I wanted to have a business that could really grow and run without me. So when I started Meet Edgar, which was a software company, that was something really different for me, because before I had done courses where I was the face of them, I was the teacher. You know, it was a business that I was very involved at. But I’m not a developer. So the cool thing for me about a software company is if it breaks, I can’t fix it anyway, you got to call somebody else, there’s nothing I can do is down, right? So it’s kind of built into the model that this business is not going to center around me. So on top of that, I was pregnant. When we launch I was pregnant with my first child. We launched in July 2014. He was born January 2015. So it was this amazing constraint right from the beginning. Knowing that I was going to take leave in the first year of the business, and that was such an interesting experience, because you, you really think about things and design things very differently. And when you’re launching a business, and you’re like, I’m going to take three months away six months after watch, wow,
Karen Yankovich 17:15
yeah, that does require you to be organized.
Laura Roeder 17:19
So, so the whole idea of going from long short time it and five years, it was very deliberate. And I didn’t know I wasn’t like, okay, it has to be three years or five years or 10 years or whatever. But every year, it was always kind of keeping my eye on that prize of removing myself from the business and in the fall of 2018. So it’s been about a year now that we’ve had a president running the business. That’s when I made the leap to promote someone who had been heading up our operations to be the president role, and that’s when I felt like I could say I’d retired I mean, you know, you have to put air quotes around the retire My you know, I still check in on the slack. I’m still talking to her. But I also have no obligation to the business. You know, I just spent a month in Thailand traveling with my family. We took no laptops on the trip, I was totally off work, and I didn’t have to do anything to prepare. It was just like, Oh, hey, I’m gonna be gone for a month. Okay, cool. So, every year, I kind of inched myself closer to that goal.
Karen Yankovich 18:24
So how did you do that? So give us some some tips for doing that. I love that you went into it, knowing what that goal is. Right? So So how, you know what was some tips that you could give people for as they’re going into this? Going into their own business or, you know, it may be even just reinventing their own business. It doesn’t even have to be a new business to do this. Right. You could be starting this from today and saying, Okay, I have a five year plan. And at the end of the five year plan, I want to, you know, be retired from this business. What are the What do you think they where do they start?
Laura Roeder 18:55
So I think the first place to start is really designing the Your business model and that often means how much you’re charging and the finances of the business. So I have a friend who recently quit her job and is moving to kind of a freelancing consulting type business. And I’ve been kind of advising her and she has a baby, you know, and can’t spend too much time at work. And something I saw really interesting in her business is she designed it from day one, so that she’d be able to contract out the work. Because most people when they start freelancing, especially a freelance type of model, they just assume that they have to be the one doing all the fulfilling, you know, it’s like, oh, well, I’m a, you know, let’s say, photographer, I’m selling my photography, and then I have to show up and do the photography. But that’s just one way to do it. You can also have a photography business, where you own the business and you hire photographers. To do the photography. You have to build on in your prices, right, you’re going to charge more More than someone who’s just a one person show, you know, taking home all the money themselves, but right, a lot of people just I think it just doesn’t even occur to that. And that that’s possible from day one, it feels like oh, I have to be a photographer for 20 years before I can do that, but that is not true.
Karen Yankovich 20:18
Very cool. So then what so so then you have to start to execute that and I and you know what the pricing is, it is it is important because I often find that pricing is a challenge for people. And they’re you know, we hear a lot and and if you guys that have listened to the show before have heard me say this, but we hear a lot about, you know, the the golden ticket of having a six figure business and I’m like, so. I mean, listen, if you’re running a six figure business as an entrepreneur, you know, and you’re if you’ve hit 100,000, that’s great, but that’s not $100,000 in your bank account, right? That’s, you know, that’s not even close to $100,000 in your bank account by the time you pay, you know, for all of your tools and Meet Edgar and your Va or your online business manager, you know, you’re still not making any money. You know? So really looking at the product, the bottom line of the profitability of your products and services.
Laura Roeder 21:10
Yes, I’m getting it what most people find, because I know that you know, on the show, we’re talking to a lot of bootstrap businesses, right? People who aren’t raising usually any money, you’re probably going to be charging more, right? Because the math if you’re trying to sell a $5 Instagram filter, or you know, a $15 guidebook about something, it is really difficult to get the kind of volume where you can have a business that makes 200,000 so that you can take home 100,000 or 70,000 or whatever, whatever it is, it’s really difficult to get that volume. If you’re just if you haven’t raised any money if you’re just doing it on your own. So that’s why you want to sit down and do the math because you’re like, Oh, I thought I was going to do $15 guides but Actually, I’m going to need to do a $3,000 group program on the same topic. And then I can envision how the math can work out from day one, right? You’re not going to have 100,000 right off the bat, but you’ve built a model that can scale to where you want it to go. Yeah, you’re speaking my language here with this. So many people start on the low end. And I’m always trying to flip it and saying, you know, because we don’t, I mean, I don’t think for me, most of my clients are not looking to necessarily build a one on one model business. But sometimes you need to do that in the beginning to get enough cash in Yeah, to be doing you know, if you start by creating a digital program, although that works for for B school for you and Marie, but sometimes when you start, but I guess you didn’t do that, because you had existing businesses, right. So that’s a $2,000 Digital program right now. Right? Right.
Karen Yankovich 22:49
But it’s also so it’s a lot of work. It’s a lot of work. It’s a lot of investments a lot of time and you may miss your mark on the first round. You know, so now you’re like, Okay, I just put all this time and money and effort in I sold three, you know, so I like keeping it in line with each other. But it’s a really interesting concept to be looking at it from the perspective of, and if I took myself out of this model, what does it look like?
Laura Roeder 23:12
Yeah, because I just I see a lot of people that they it, you know, it’s such a big goal that so many people have to get out of the day to day other business. But that finish line is just totally disconnected from where they are today. It’s like, Okay, this is my business today, I’d like to get out of it. But it’s really not possible without radically transforming the business. So then you need to start radically transforming the business. You know what I mean? Like that, right? You’re not going to just wake up one day and have a totally different business model. If you’re like, my business model, it’s not possible for me to get out of it. If you want to get out of it, then choose a new business model. And there’s that’s never going to be easy. Like, that’s the problem. People are like, but I already put five years into this one. It’s like well, don’t put 20 years.
Karen Yankovich 23:56
Right, right, right. Not gonna make it up in volume if you’re losing money, right?
Laura Roeder 24:00
Right, exactly. And so many people have businesses that they don’t enjoy it, like I hear it so much about, you know, client work, right. It’s like, I don’t want to get out of client work. I don’t like working with clients. It’s like, okay, but then when, when are you going to stop working with clients and it can be, like, I’m not just saying that you just have to quit today, like, I know people gotta gotta pay the rent, right? But you want some sort of plan like okay, is it going to be that you’re going to save up $30,000 and then you’re going to live off that for a while while you work on launching your new business that’s not going to have income coming in, right? Like there’s a lot of different ways to do it. But you just want to make sure that you are working towards that plan, not just having a fantasy that you’re going to wake up to a different business one day or it’s going to be so easy to have the time and space to just scrap your business and start again someday.
Karen Yankovich 24:49
Right? Right. I love that. So what other any, you know what kind of what other tips can you give people that are saying, Okay, I’m I’m ready to start planning for what my business looks like. With me.
Laura Roeder 25:01
I mean, start your delegation practice today. You know, every, every business has things that other people can do. I think people are actually, you know, thinking about like we were talking about in 2009. I think people are more savvy about this. Now I see a lot more businesses and the early day is, you know, hiring the VA hiring the bookkeeper hiring a graphic designer. So I think that’s really great. There’s so many resources out there now to do project based work really easily, like Fiverr can be a great resource. There are so many things. Yes. fiber, right. And like, that’s cool. You don’t have to feel like oh, I need to have, you know, a designer on retainer that I’m paying thousands a month like getting stuff done on fiber is great, and that totally counts. Other people’s do things in your business. So just like start small, start looking around your business today. And looking at what you can take off your plate right now. Cool,
Karen Yankovich 26:05
cool. And I actually just gave fiber as a recommendation to somebody today who didn’t know it existed. And I feel like I changed your life.
Laura Roeder 26:11
Oh, it’s, you know,I mean, I feel like I always forget to use it. And then I’m like, right, I just spent all this time I could have just had someone do this for 20 bucks.
Karen Yankovich 26:19
Exactly. I can’t even tell you how many times I’ve gone. Let me just go to five minutes just to get it done. In the meantime, find somebody really good to do it. And then I stick with the biographers because they are really good, you know? So yeah, so that’s so that’s cool, too. Okay, so is there anything else that we could be doing now? Or that or maybe are there milestones or,
Laura Roeder 26:37
I mean, obviously, you need to focus on growing, like you said, your profitability as well as your revenue. And like I know it that’s, it’s kind of like you hear someone say that and it’s like, Well, duh, I’m always you know, I’m always trying to grow the revenue on my business, but it is very easy to miss the profitability part. This is something you see a lot with online businesses yet have that start growing their teams and start doing like the giant launches. And the business owner often makes often less money than they did when they were just one person because they had the big fancy launch and and they paid off their affiliates, and they had some super expensive Facebook ad person. And it’s, I think, a way that we can sometimes feel important in our business by spending a lot of money or like, ooh, only a real pro would hire a consultant for $15,000 to do the Facebook ads. And it’s like, was that really a smart move? Or can you find someone for $2,000 who will also do an excellent job or 20 on fiber? Right, right. Exactly. You know, so I think you really have to watch not just okay, am I kind of spinning my wheels and feeding my ego by doing these things to grow my business, it’s so much better to have a lower top line revenue but higher profitability and those those types of businesses are often you know, group coaching or kind of like product eyes services, I see a lot of businesses in those kinds of spaces that are not super well known or super glamorous, but are like really solid, profitable businesses for
Karen Yankovich 28:21
their owner. So that is a golden statement it is you don’t need to be super well known to be super profitable. And that you know, that is certainly my goal is to be super profitable more than I care about being super well known and sometimes they go hand in hand, right but if they don’t, you need to pick one over the other pics super profitable.
Laura Roeder 28:42
Yes, absolutely. I would so much. Well, cuz Think of how that is really famous and broke. Right?
Karen Yankovich 28:51
Exactly. I completely hear you. Okay, so tell me why we should all be using Meet Edgar.
Laura Roeder 28:57
Oh man. Well You so much time, like you said, so many people, I haven’t heard about it, and then they start using it. And they’re like, Oh my god, I could have been, could have just had all this done by software. So the whole reason that I created me not girl is, it’s still a difference that we have from all the big tools. So there’s a lot of things that we do different. But one of the core differences is just that we save and recycle a library of your social media updates. And when I built it, I was really frustrated that I had my own spreadsheet that I was keeping of social media updates, and I’m like, why am I keeping a spreadsheet? Why is this in Google Docs? Shouldn’t this be and my social media tool like this? This seems weird. So the most basic thing to understand is just imagine that your whole history of social media updates instead of just having to like find a Facebook post from 33 years ago, copy and paste it or have it on a spreadsheet somewhere and then like the images are a mess You have all that categorized really neatly stored and organized within Meet Edgar within the tool. And then if you want to, you can have Edgar, just cycle through your updates and perpetuity. So you can put in all of your old blog posts, right and tell Edgar just keep sending these to Facebook, so that people in your Facebook group or on your Facebook page, just have that steady constant stream of your content. And that’s just one example. It can be any content. It can be other people’s blog posts, it can be questions, you know, a really popular use case for us as people who run groups and like to do Monday motivation and you know, tell us what you do on Thursday and share your win on Wednesday. You can either have just the exact same prompt or you can tell a girl Okay, here’s 10 different ways and images that I want to do share your win Wednesday, just put them into Edgar and then Edgar just automates all those engagement inducing things on your Facebook The group for you really cool,
Karen Yankovich 31:02
I love it and that is so it’s it is so huge It is so huge too because it saves you I mean we’ve done that for like even for this podcast you know we create content with every episode and then we recycle the content forever and ever and ever. right but having a tool that allows us to do that is so so much so it’s it’s such it’s such a time saver, right and anything that saves me time or my team time saves me money right so it’s so well worth it. And you know for all you podcasters out there what it does and i think i think in big part due to tools like Meet Edgar is and this is something I did not realize this is probably episode like in the low one hundreds. I don’t know what’s happening in front of me what episode number this is. So we’ve we’re over 100 episodes into this podcast, and every single month, every single one of my podcasts gets downloads and I did something I did not know about going to happen when I started this. And I think a lot of it is because I am continually promoting it right? Not in a, you know, hey, you know, don’t don’t drop everything. And this is the most important thing in your life. But we’re constantly serving it up to the right audience. And you might be interested in listening to this. And that brings value to my business.
Laura Roeder 32:18
Absolutely. So yeah, I mean, the customer that we’re just an absolute home run for one has that back catalogue of evergreen content. So I mean, any podcaster? Absolutely. And a lot of people who are writing blogs to promote their business as well, especially if you’re already recycling stuff, like the people that are just like hallelujah are the people that have been keeping their own spreadsheet and they’re like, Oh, my God, I can get rid of the spreadsheet. So some people come to us and this is like a new idea. They’re like, Oh, I can recycle and automate my content. This is cool. So we can help them but if like if you’re listening and you have a podcast and you are already see the benefits of sending out your old stuff, but you’re spending a lot of time doing that manually or something times that happens and sometimes it does it. The whole idea of Edgar like the reason he has a name is that the whole idea is that like he’s a person who works for you, right? So instead of hiring a VA to do this, you can just hire Edgar to do this and just to make sure that you always have your content going on social media.
Karen Yankovich 33:18
Oh my gosh, that’s so genius. I never actually put that together probably I didn’t watch a video or something that you have that talks about it. But that was that was actually on my mind to like, what the heck is that with the name Meet Edgar. So fun. I love that. I love that cool. So how can people learn more about Meet Edgar
Laura Roeder 33:34
so you can go to Meet Edgar calm and e t. r or Meet Edgar on you know, Instagram, Facebook, Twitter, etc. all over all over the internet. Okay. And is I think there’s a you have a code for people. Yes, I want to try it. Yes. So if you enter the code, podcast, all caps, podcast and all caps, that gives you your first month free and editor, so you can just give them a try don’t have to spend any money.
Karen Yankovich 34:04
I highly, highly recommend you do that. Because I mean even if you just listen to what I just said, which is every single I mean, we’re all credit for if you’re creating content of any kind, weekly blogs or any kind of weekly content weekly YouTube videos. every single month, every single one of my episodes gets downloads, which and it’s because of tool it’s because of tools like me taggarts because I’m promoting every single episode, every single month, and I’m not doing it, I don’t manually do it, right. It’s just done, you know, and part of my process is to create that content. So it’s intentional, as we’re creating the collateral that goes with each episode that we create, you know, three pieces of content that are kind of evergreen ish, like obviously there’s some like this week on the show, we’ve got Laura rotor, but obviously we you know, we also create content that that that is evergreen, with the intention of continually sending people sending it, you know, serving it up to people and hopefully the right people that I want to listen to it. And that brings huge value to my business. So thank you for bringing us this amazing tool, it is well worth the investment because it saves me. And it saves me money on my staff and their hours. And it makes me money on driving more traffic to my, you know, to my content. So thank you for doing this. And thank you for sharing your journey with us. It was a it was an interesting journey for sure. And what do you what is on deck for you?
Laura Roeder 35:28
I don’t know. I’ve got I’ve got two kids right now I’ve got a 17 month old and a four year old so I’m spending a lot of time in mommy mode.
Karen Yankovich 35:37
Right, that keeps you busy. For sure. Well, good for you that you’ve built a life that allows you to do that. And I you know, and I encourage everyone to look closely at that model because that was intentionally on your part, right? Am I my business also really intentional to support the life that I want? And that’s really, you know, we can you can do it. Yes, thanks for listening. Thanks for being the shining example of that. Oh my goodness, I had so much fun having this conversation with Laura, I hope that you enjoyed it as well. And there was some really important takeaways in the things that she talked about. She talked a lot about going into her business with a game plan of how much time she wanted to spend on it. And I know you entrepreneurs, because listen, I have been there myself, where I’ve worked seven days a week and 10 hour, 12 hour, 15 hour days. I’m not doing that anymore. I don’t want you to do that. And I love how Laura broke it down for us really intentionally. We’ve had a bunch of guests recently that have done that, but also how she retired herself. She’s like 33 now and she’s a retired as a multi millionaire. So how you know, it’s just so impactful, and I highly recommend you take her up on her free offer for Meet Edgar it has changed our business and I’ve used a lot of different social media tools over the year. Need Edgar’s an amazing tool, because and I do believe that tools like Meet Edgar are responsible for this podcast getting listens and downloads to every single episode and that’s 105 episodes. every single month, all over the country all over the world, right? And it’s because we’re serving it up to people consistently. As much as I would love to think people are searching it out and finding it. And that does happen on occasion. tools like me, that girl allow me to get my content in front of the perfect people that I talked about right on a regular basis. So check that out. And don’t forget the LinkedIn profile challenge. The free LinkedIn profile course is live in a couple of days, January 13 2020. It goes for a week, it’ll probably be live for about two weeks. So in any case, if you go to LinkedIn profile challenge com, you will see when the next round is and you can either get in on it or you can get on the waitlist for it. So depending on when you’re listening to this episode, you don’t want to miss this and I would love for you to share this with all of your friends. I have a personal mission to get this challenge in front of at least 100,000 people in 20. So I would love for you to help me with that LinkedIn profile challenge. com share it with everyone Help us just shine a light on the amazing people in your world and I want to help you shine a light on you, which is really what your LinkedIn profile done properly can do for you. So it’s completely free. You have nothing to lose a ton to gain. And I hope I see you over there at LinkedIn profile challenge calm. I will see you back here next week for another episode of the good girls get rich podcast.