129 – Utilizing LinkedIn to Build Joint Ventures – Karen Yankovich

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to market to potential partners on LinkedIn.

Ever wished you can get in front of more audiences? I bet. Not sure how to make it happen? Karen shares how you can utilize LinkedIn to build joint ventures.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

Making pitch after pitch after pitch on LinkedIn can be profitable if done correctly, but it’s tiring. What if there were a way that you can get in front of much larger audiences without having to constantly make pitches? There is, and it’s possible through joint ventures.

How to Utilize Joint Ventures on LinkedIn

Partnering with others on LinkedIn who serve similar audiences as you is a great, effective way to quickly get in front of larger audiences. Knowing where to start when searching for partners can be challenging. Here are three ways to get started building those relationships:

  1. Start by digging into your existing network. Chances are that you’re already connected with people on LinkedIn who serve similar audiences as yours. Find them, reach out to them, and tell them that you’d like to collaborate with them on how you can serve each other’s audiences.
  2. Connect strategically with possible referral partners. For example, let’s say you’re part of a virtual summit. Reach out to some of the other speakers, mention that you were both part of the summit, and bam – instant connection.
  3. Think about other networks. Let’s say you’re part of a Facebook group and you really love what they’re doing. Find who the admin of the group are, search for them on LinkedIn, tell them you love their work and that you think there could be a great partner relationship.

Building joint venture relationships instantly places you in front of more audiences. Listen to this episode and learn more about how you can build collaborative relationships.

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/129
  • Introducing this episode’s topic (2:14)
  • Partner marketing (3:57)
  • Dig into your existing network (7:26)
  • Connect strategically with possible referral partners (9:07)
  • Think about other networks (11:05)
  • Episode recap (13:04)

Resources Mentioned in the Episode:

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Read the Transcript

Intro 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 129.

Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:24
Hello, I’m your host, Karen Yankovich. And this is Episode 129 of the Good Girls Get Rich Podcast brought to you by Uplevel Media where we teach digital marketing with the human touch, how to meet people, one person at a time, one person that could change your business and your life for ever really targeted relationship based marketing. And you know, it’s summer of 2020 when this episode’s getting released, and I think we’re realizing that relationships are more important now than they’ve ever been right because we’re not walking into a room full of hundreds of people at this point anymore. You know, yeah, we’re doing some Zooms and things like that but it’s the people that one person at a time relationships that are moving us forward in our careers in our business and you know where I think that happens, right i think that happens on LinkedIn, digital marketing with the human touch. So you know, if you are loving this episode, as you’re listening, you know, I would love for you to take a screenshot, share it on social media with your audience, tell everybody what you’re loving about it. And that helps us helps us understand what episodes are getting the most engagement, and what people are looking for more of and of course, we then want to share it with our audience. And that’s how we both we lift each other up, right you can use the hashtag #goodgirlsgetrich, tag me I’m @KarenYankovich across all social media, and and in the show notes, there’s a link for Speakpipe where you can leave an audio review or you can leave us a review on the on the whatever podcatcher you’re listening to this on too. So just go to karenyankovich.com/129, you can see the blog for this episode, you’ll see the link for speakpipe. And it’s just a way that if you have, you know, when you help us like that we do everything we can to share that and support you and get you in front of our audience. So a couple of shows ago, I think it was Episode 127. We talked about how to get repeatable referrals. Because you know, when I talk to people about how they get their business almost all the time, they say that most of their business comes from referrals. And that’s amazing, right? But I bet you’re not spending most of your time leveraging that right. Many of us spend most of our marketing time, especially online marketing, on Instagram, and Twitter and Facebook. And I’m not saying you shouldn’t be doing that. I’m just saying, let’s make sure that you’re giving equal time to where most of your business comes to, at least of course, I’d like you to give it more time. But you know that that will happen. The more you listen to this show and the more we work together. This show is kind of tagging on to that Right, you know, we… LinkedIn is the place for you to get your higher ticket sales. If you don’t have a high ticket sale. Trust me, I can help you with that. Go to Linkedinforwomencommunity.com, join our Facebook group, tell me, Karen, I don’t have a high ticket item to sell on LinkedIn. And I will jump in and help you because that is one of the things, I love to do the best. It’s just not the place for you to sell your pens or your pencils. But it’s the place to maybe get a distributor for your pens and pencils 5000 to $10,000 opportunity. That’s what we look for on LinkedIn. And that’s why I like them to be micro targeted in our relationship building there, right? She’s so much so much more fun than you know, just spray and pray connected with tons of people and not being really sure why right. So So we know that most of our business comes from talking to people, people sending people to us referrals from other people. And I think that perhaps the best way for an entrepreneur perhaps Primarily, but certainly Also, if you’re looking for a job or you’re looking for customers, as a corporation, one of the best ways to use LinkedIn is for partner marketing, partner marketing, right referral partners, joint venture partners, affiliate marketing, setting up those kinds of relationships. That, to me is where LinkedIn is best suited. Because think about it for a second, if you get a connection request from someone that says, you know, hey, Karen, my name is Joe and I have the best 401k plans that you’ve ever seen in your life and you need one. What do you do with that? Right? What do you do with that you are deleting it faster than you can click that button, right? Because nobody wants to be pitched. You know, if you’re on LinkedIn, everybody knows you’re there for business. You don’t have to tell us, you’re there to grow your business. We get it. That’s what we’re there to. Okay, so it’s okay to be on LinkedIn and be connecting with people for business purposes, but it’s not okay to just immediately pitch. I love how you It was referred to on episode 126, when I talked to Erica Duran where she was like, never pitch at Aloha. Right? So never pitch in a little while. So that’s so that’s what you know, you don’t want to be doing that because nobody wants that nobody wants to be talking to that person. But let’s say it is the exact same person, let’s say Joe, who does have a great 401k plan and wants to get his 401k plan in front of, you know, successful women like me, CEOs of businesses that you know, are looking to invest in, you know, that run a profitable company or looking to invest. If he reached out to me and said, Hey, Karen, my name is Joe. I was looking at your stuff. I was listening to your podcast, and I think we serve similar audiences. My focus is on supporting women, growing their wealth growing their bank accounts, and it sounds like you do the same thing. I’d love to make time to chat. Now I’m interested right, same guy. Same product, different message, right? It’s all about the approach, not necessarily about the client. So listen, when I get on the phone with Joe, and he starts describing who his ideal client is, if he’s doing his job, right or flip it, if you’re doing this, you’re doing your job, right. He’s got me thinking, Well, me, you know, I might be a good fit for you. But what he’s saying is, you know, is there an opportunity to collaborate, right? That is what I’m talking about. That is the best way to be using LinkedIn. Imagine the possibilities. Imagine the Possibilities if you are doing the exact same, the reaching out to the exact same people who you know, are potential 5000 10,000 20,000 50,000, 100,000 dollar opportunities for you. But instead of going straight for the sale, you go for people that have similar audiences as you and you approach them from a collaboration standpoint. And again, that comes back to referral partners. Joint Venture Partners, affiliate marketing, right using LinkedIn to meet those kind of people. So the possibilities are endless, because now instead of getting one potential 5000 10,000 million dollar customer, you can potentially get your message in front of a lot of them right 5, 10, 20, 30, 100. So the possibilities are endless there. And this is where the girls get rich. Ladies, this is where the girls get rich. So let’s talk about how to do this. The first thing I want you to do is think about digging into your existing network. You know, that network that you’ve got on LinkedIn that you’ve been ignoring, right, because we we’re living in this more and more and more and more and more world, I need more connections, I need to reach out to more people. I want you to have more connections. I want you to reach out to more people, but I don’t want you to do it at the expense of your existing network. I bet you have some amazing referral affiliate joint venture partner opportunities in the network that you already have on LinkedIn, right, so go through it, spend some time sit on your couch, open up LinkedIn, on your laptop or on your phone, start scrolling through it, and jot down 10 names of people that have audiences that seemingly have audiences that you’d love to get your message in front of. Okay. And your message to them is, Hey, you know what, we’ve been connected here on LinkedIn for a year, five years, two years, whatever, or we met at this conference and never really followed up, you know, my bad, I never really followed up with you, whatever is true for that particular connection, right? Just message that, you know, and you know, and then when, and then just say, I’m sitting here, I’m obviously not going out to coffee dates at the moment. So I decided I really wanted to dig into my LinkedIn network and see who I really have been ignoring that I really shouldn’t have been. That looks like they’re doing some pretty cool things, and your name popped out to me. I’d love to hear what you’ve been up to. Maybe we can shake out some collaboration opportunities. Who says no to that, right. I bet you Have a bunch of them already in your LinkedIn network. Okay, so that’s the first thing I want you to do. The second thing I want you to do is connect very strategically with possible referral partners. Right? So you’ve already got that network. And I’m telling you, I don’t want you to just be Connecting, Connecting, Connecting and ignoring like people as you connect with them. I want you to connect with people and build relationships with them. That’s why I want this done on a very micro targeted level. But think about things you’ve been involved in, let’s just say, you know, again, during this pandemic that we’re in, right, there’s a ton of people doing virtual summits. I know I’ve done a ton of virtual summits. I’ll give you an example. Kelly O’Neill’s summit, Kelly O’Neil was on the podcast to hell, he was Episode 124. And Kelly ran a summit marketing to millionaires summit, and I think it was like maybe 20 other like maybe a total of 20 experts that she interviewed. That’s 19 people that are potentially great referral partners for me Right, right, right. So some of them I was already connected to, but most of them I wasn’t. So now your net your message to them isn’t by my 401k. Right now your message to them is, Hey, you know, we were both part of Kelly’s event wasn’t an amazing I love Kelly, blah, blah, blah, I’d love to make some time to chat, because maybe there’s opportunities for the two of us to collaborate. Let’s start by connecting here on LinkedIn. Now, let me just say, this works a whole lot better if you’ve got a great profile. Okay, so scan through my previous episodes of my podcast, and find the pieces of the podcast episodes. They talk about things like your summary and your headline, and take care of that. Okay, take care of that. Or join LinkedIn for women community, calm the Facebook group, and we’ll help you with that. It’s completely free. You got to have a great profile for people to take you seriously, right? You want them to go Wow, she looks like she’s doing some pretty cool things. I totally want to collaborate with her. And then the response is going to be Yeah, let’s talk. Right, how much more powerful Is that as a way to use LinkedIn, then just by myself by my stuff, the third way, and this is where we’re going to get a little tricky here. Okay, the third way is to think about other networks. So let me give you an example of this. How many how many, you know, if you’re, if you’re listening to this, I want you to think about Facebook groups that you belong to, that are chock full of your ideal clients. Now, you know, you can’t pitch in Facebook groups that don’t belong to you. And I’m not suggesting that you do. What I am suggesting that you do though, is remember, you have a great profile, look to see who the administrators for those groups are. Come back out over to LinkedIn, and connect with them on LinkedIn. And say, I’m a member of your ABC group on Facebook, you do an amazing job with that group. I serve a similar audience. So I wanted to connect with you here on LinkedIn, just so that we can you know, stay in touch and get some know each other better, right? These people may get hit up a lot for, you know, to take advantage of their groups, you want to be careful with this one. But at the end of the day, your goal is the human touch, right? So build an actual human to human relationship with these people. The same thing goes for other platforms. Are there people on Instagram or Twitter that you follow that have a network full of people that you think could potentially be your ideal client, reach out to them on LinkedIn, and say, Hey, I follow you on Instagram. I love your stuff. And I wanted to connect with you here on LinkedIn to just kind of build the relationship a little further. I mean, you got to be creative with this and see how you do this. But you see where I’m going with this. These are three different ways that you can be getting people on the phone right now when you are potentially not leaving around a lot. That could be bringing serious money into your business and serious money into your bank account. Right. And it’s not sleazy or something Morning or doesn’t feel like you’re not pitching it. Aloha, right? So let me recap these. The first one I said, was to dig in to your existing network, go through it, sit on your laptop, sit on your couch, whatever, sit at the beach, flip through your phone, make yourself a list of people. And honestly, you can do this every week, I tell the people in my program, I want you to be digging into your networking, five people a week that you’re already connected to reach out to them and say kind of what I said in that in that you can go back and listen to that section. The second thing I want you to do is connect very strategically with new people. Think about people that may you may have been introduced to. I mean, obviously this hat This works if you’re speaking at conferences as well. Or if you’re going to a conference and their speakers at that conference, even if you weren’t a part of the digital summit, right? Even if you were listening to the digital summit. Let’s say you were listening. You want me let’s say we’ll use Kelly O’Neill’s again. If you were listening to Kelly O’Neill’s you weren’t a part of it. But you there was five people that you heard on that summit that you totally think could be great collaboration partners for you reach out to them, her john Kelly O’Neill summit. I’d love to connect here on LinkedIn, and look for possible collaboration opportunities. And then the third part is, what other networks do you belong to? What other groups do you belong to? Are they Facebook groups, I mean, there’s like mighty network groups and groups that are off LinkedIn now that you may belong to touch base with those, the administrators of those groups, maybe the LinkedIn group, right, touch base with the people that run the groups that you think are full of people that are potential that could potentially put money in your bank account for whatever reason, and connect with them on LinkedIn. Tell them what a great job they’re doing in their group and that you just want to, you know, you just want to get to know them better. And obviously, however, you can support them you’re happy to. So you see what I’m saying here. You see how different this is and connecting and pitching on LinkedIn. This is where this is the sweet spot on LinkedIn. This is the abso-freakin-lutely sweetest spot there is on LinkedIn, building relationships with people that can get you in front of a ton of other people. That could be your ideal clients and how much more fun is that? And how much more profitable is that? Then pitching, pitching, pitching? Right? So I would love to see you do that. Okay, I would love to see you do that. If you want some help a little further, a little more help on this, you know, our free masterclass is still running. Karenyankovich.com/masterclass gets you to the masterclass. We’re talking about how to connect in this disconnected world and that masterclass, that masterclass is my gift to you. I would love to teach you how to dive in deeper to all of this. So check that out. And you know, a rising tide lifts all boats, right. I do this project has to support you. And now, you know, we’ve got this free training resource. I love giving goodies away wherever I can. We got to the free Facebook group that helps you with this. And we can help you get started with your profile help you get started with this connecting. I want you to get these ones and I want to hear about them. I want you to be tweeting me or Instagram me or putting me in your stories going, Karen, I listened to your podcast Episode 129. And I just booked a call with somebody that could bring me six figures into my business. I’m telling you this can happen. I am not blowing smoke here. This happens and it can happen for you. So let’s do it. Okay, let’s do it. Remember, take a screenshot of this episode, share it on social media tag me, tag us the hashtag #goodgirlsgetrich. And let’s kick some 2020 booty together, we still have a half a year to make this the best year of our lives. I want this to be simple. I want you to be just talking to amazing people on a regular basis. So let’s do this together. I’ll see you next week for another episode.