131 – 3 New and Powerful LinkedIn Tools – Karen Yankovich

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how to take advantage of the 3 new and powerful LinkedIn tools.

LinkedIn is an ever-improving platform, and you should improve with it. Knowing what changes to make to your profile when updates come out can be challenging. Karen details what changes you should be making and how to make them.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

About the Episode:

LinkedIn regularly rolls out changes that make the platform a better place to build human-to-human connections. When new changes come out, it’s important that you take advantage of those features. Here are 3 new and powerful changes LinkedIn has made this year.

3 New and Powerful LinkedIn Tools

  1. Correctly pronouncing someone’s name instantly builds a connection, especially if they have a difficult name to pronounce. LinkedIn has very recently given us the ability to add a voice recording of our names to our profiles. Next time, before you meet with someone over the phone or in person, take a look at their profile and listen to their name’s pronunciation. It’s a powerful tool for connecting with others. And don’t forget to return the favor and add a recording of your name to your profile.
  2. LinkedIn recently raised the limit of characters allowed in the About and Headline sections. In the About section, use every character that you can. It explains who you are, and the more information and keywords you provide, the higher you’ll pull up in LinkedIn searches. In the Headline, you now have more room to add those extra words you might not have been able to fit before.
  3. LinkedIn has removed Media from the About section and turned it into its own Featured section. The amazing thing about the Featured section is that it’s basically a call-to-action section. You can add images with links that go directly to the webpage you’re promoting. You can add multiple images and links in the Featured section, but it’s best to keep it down to two.

To learn more about these 3 new and powerful LinkedIn tools and how to take advantage of them, take a listen to this episode!

Episode Spotlights:

  • Where to find everything for this week’s episode: karenyankovich.com/131
  • Introducing this episode’s topic (2:19)
  • How to turn your LinkedIn profile into a money tree (4:08)
  • Add a voice recording of your name on LinkedIn (4:46)
  • Increased characters in About and Headline (8:51)
  • The LinkedIn Featured section (12:11)
  • Episode recap (17:55)

Resources Mentioned in the Episode:

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Read the Transcript

Karen Yankovich 0:00
You’re listening to the Good Girls Get Rich Podcast Episode 131.

Intro 0:06
Welcome to the Good Girls Get Rich Podcast with your host, Karen Yankovich. This is where we embrace how good you are, girl. Stop being the best kept secret in town, learn how to use simple LinkedIn and social media strategies, and make the big bucks.

Karen Yankovich 0:23
Hello, I’m your host Karen Yankovich. And this is Episode 131 of the Good Girls Get Rich Podcast and this podcast and this episode are brought to you by Uplevel Media where we teach simple relationship and heart base LinkedIn marketing to women that gets you on the phone consistently with your perfect people, people who can change your business and your life forever. And honestly, this is about you. This is about growing your personal bank account, not just your business bank account. I want your personal bank account to grow. And that’s why we teach what we teach when you grow your business. That’s amazing. But LinkedIn is your personal brand, right? And I want your personal brand to grow and I want your personal bank account to grow. And that’s why we do this podcast. We teach digital marketing with the human touch over here, we want you to meet people and talk to people, one on one, people that can change your business and your life for forever, forever. So if you love listening to today, please take a quick screenshot of your phone or whatever you’re listening to on and share it on social media because that would be really helpful to me and us It helps us understand what episodes people are enjoying and what we should do more of and of course, we love the visibility that it gives us. And then in turn, we want to get you some visibility so we’ll share it with our audience and how we lift each other up right a rising tide lifts all boats. So check that out. Also, if you go to the show notes for this episode, at karenyankovich.com/131. You will see a link to Speakpipe where you can leave us an audio review or you can leave us a Just a note about a guest I think we should have or maybe a, a topic you want me to talk about, I’d love to hear I love your input. I would love your input. I’m asking for your input. So use that link and let me know what you think of the podcast. And let me know what you’d like to hear more of on the show. So check that out in the show notes for this episode. So, you know, I find that on this podcast, I sometimes remind myself that, that people come to me to hear LinkedIn strategies. And I try I try to tie everything back to LinkedIn. Because I do think it’s such it is the powerful, the most powerful place on the planet, to build your digital brand to build your digital personal brand, which in turn builds your personal bank account, right? And I forget sometimes that i and i and i go off track a little bit. But the podcasts I really wanted to come back to center this week, get back to basics, and really talk about some really cool features that LinkedIn has put out recently. I kind of forget that some people don’t live and breathe LinkedIn the way I do. And I want to make sure that I’m serving you and giving you what you’re here for. I want to make sure you take advantage of these the most current ones that are coming out, because there’s some really cool things that have come out recently. And I want you to take advantage of them. There’s really great new features. You know, you’ve heard me say this in previous episodes. LinkedIn is human to human marketing, right? Even though it’s digital, I don’t even really consider it social media. I think it’s digital marketing. It’s digital networking. It’s human to human. And LinkedIn is doing their part to make that their their platform even more powerful in the human to human marketing that we do and we need to leverage it and take advantage of it right. Why not? They’re doing their part. Let’s use it. Let’s take advantage of it. Let’s not leave any money on the table. So when you take some time after this episode today or If you’re listening somewhere that you can do this while I’m talking, you can do it while I’m talking, right? But take advantage of this because there’s some really cool things that are happening. So when we take advantage of these little new features that come out, and we make these little tweaks to our LinkedIn profile into our LinkedIn marketing, that’s where the money is. That’s where we look different than everywhere. Else. That’s how we show up differently. And that’s how we make our profiles turn into our money trees. Okay, which I 100% refer to LinkedIn isn’t my money tree, but like all trees, like all living, breathing things like like plants, it needs water, it needs tender loving care, right? And every now and then that means a little bit of extra attention as we’re doing in this episode this week. So the first new feature that I want to talk about is one that I love, and it’s just such a tiny one. And I, I have to tell you, it’s so recent, it’s so new and I come out with this episode, that I almost hesitated to use it here because I feel pretty strongly About how I want to use it, but because it’s so new, I reserve the right to change my mind. Because as you use it right, sometimes you think of other ways to do it. But I feel pretty strongly. So I feel strongly enough about how I want to use this feature that I’m going to share it here on this episode. And that is, LinkedIn has given us the ability to add a voice recording of our name. Now this may not be available to everyone. I also don’t know if it’s available to everyone across the country. I know I have listeners all over the world. So if you don’t see this feature, hopefully you’ll see it soon. But I know here in the US most people have this feature already. And what that means is if you go on to your your app on your phone, okay, and you open up your I’m actually doing it on talking to you. If you open up your LinkedIn app on your phone, what you want to do is you want to go to the top left and click the picture of yourself and then click View profile. And when you click View profile, there’s a little pencil there. Okay, click the pencil and one of the sections that you may have now his name pronunciation. Okay, I love this. Because remember, we’re talking human to human marketing, right? So how many times have you looked at a name and going, Oh my gosh, how do I say that? And if you if you are talking to them, you know, maybe some, maybe one of the first things you’ll say is Karen, how could you say your name? And I’ll say, Karen Yankovich, right. But imagine if you had the opportunity to hear me say my name before we got on the phone. Right? It makes that human to human conversation, that human to human relationship. It makes it more powerful, because you already are you taking the time to make sure you know how to say their name. And that’s a little thing, but boy, is that good manners and boys is that remembered by people, especially people that have complicated names, right? If they say, Wow, you got that right. Perfect time for you to say, you know, I do my homework. I appreciate that. You went on to LinkedIn and created the recording of the pronunciation to help me right. How cool is that? Isn’t that a great way to build a relationship with them? So basically just a reminder, again, you’re going to your phone, you’re looking at your profile, you’re clicking a little pencil that edit your profile, and you should see something that says name pronunciation. Now, let me just tell you how I feel about this. I feel like this needs to be your name. I feel like you need to say Karen Yankovich. at that spot. Obviously, you’re not going to say Karen Yankovich you’re gonna say your name, right? But there’s been conversation around, well, how cool. I can say, grab my free PDF, because frankly, you have 10 seconds. You can say anything you want, right? They don’t know what you say. I think that as a as a person that is connected to you. If I click that, because I really want to be sure I know how to say your name, right? And instead of it saying, you know, Joe Jones, it says, Hey, grab my free PDF at Joe Jones comm slash PDF. I’m annoyed and I don’t want to be annoyed and I don’t want you to annoy your people. So let’s use that feature for what it’s there for yet save Your name, okay. It is an amazing, it’s human to human marketing. Amazing that we have a way now to let people know how to say our name. So they don’t feel uncomfortable calling us, right. And if more people use this, and they’re using it, so that they’re helping us learn how to say their names, it just helps build that relationship more quickly. It helps with the know like and trust factor, which is the number one thing that that we need to address in order to get people to whip out their credit card, right. So that is a brand new feature that I absolutely adore. And I feel pretty strongly about advising against using it for anything other than your name. I’m not the LinkedIn police, you can do whatever you want. But that’s why I feel that way. If I’m looking to hear how to say your name, and I click that thing, and it says anything other than your name, you’ve just annoyed me. And that’s not a great way to build a relationship. Right. So that’s the first new feature that we have here. The second new feature that I want to talk about is the fact that LinkedIn has given us Increased characters in our about section and in our headline. And those might be the two most powerful sections of LinkedIn. And now we have more characters, they’ve increased the character count. So the about section which only about a year maybe ago used to be called a summary about is they change it to about which I think right off the bat is so much better psychologically than summary, right? summary just something boring. A summary of a book about makes me interested, I want to know about you, right? Again, humans human. I don’t want a summary of you. I don’t know about you, right? human to human LinkedIn is doing their part. They changed it from summary to about, they’ve now increased those characters from 2000 to 2600. They’ve given us 600 more characters. Amazing, because that’s how we’re found on LinkedIn. We can feed LinkedIn, you want to feed LinkedIn keywords and all the juicy things you want to be known for. So when people go to the search bar to search for For a, you know, money mindset, keynote speaker, you come up because you had 2600 characters in your about section to use those words so that you come up, when someone’s searching for that, right? Your competition probably doesn’t know how to do that you do use every one of those characters 2600 characters use every one of them. They’ve also very recently, formally increased the number of characters in the headline. This is so recent that I can’t even find at the time that I recorded this. And if I can find it between now and when it’s released, I’ll put it in the show notes. But I don’t even know how many it’s increased to. The headline used to be 120 characters. And it used to be that if you edited the headline on a mobile device, you got extra characters. And I always I didn’t advise against doing that because it’s always good to have extra keywords. You just don’t want to have it’s a headline. It’s designed to be a hook. It’s not your about section, right? It’s designed to be a hook. So you want to hook people with who you are. Who you help and how you help them. So yes, use the extra characters, especially now that we’ve got even more characters. But it’s not the place to put a paragraph, because nobody’s going to read, nobody’s gonna be hooked by a paragraph and want to know more, right? But the fact that they’re giving us extra characters means like, I use a couple extra characters, okay, because I wanted to put a word in there that I didn’t have room for. Right, so now it’s giving us room to put a couple of extra words in there. So that we are again feeding LinkedIn feeding the search algorithms. So we come up when people are searching for what we do, right? I don’t know I’m sure I’ve mentioned this before but you know, you want people when people are searching for something you know, they’re interested in it right? Come up in those searches. Don’t leave that money on the table. So that’s the second piece of it, the increased characters and the about section and the increased characters in the headline, take advantage of this. Okay, take some time. These are tougher cap. These are tougher than just recording your name right. There has been some time on this. But remember, I’ve got my free Facebook group. LinkedIn for women community.com, LinkedIn for women community comm you’re welcome to join that community. And we’ll help you with this if you want some help. So come on in there and ask for some help. The third thing that I want to talk about is something that came out recently, a couple months ago, maybe I’m gonna say early 2020, maybe even mid 2020, maybe moedas, mid 20s, maybe like early spring 2020, late winter, and that is the featured section. So basically what LinkedIn did was they took the media out of the about section and made it its own featured section. This is amazing. Amazing, because if you look at if you go to my profile as an example, or if you’ve got media, if you scroll down to like my experience section and click on any of the media, when you click on the media, it takes you to this like interim this weird interim page, like you click on you want to see my speaker reel, you click on the speaker reel and it takes you to this interim page and Then you have to click on it again to watch the speaker. It’s kind of annoying, and it’s not really doing anybody any favors. But when LinkedIn pulled the media out of the about section and created its own featured section, that the links in this featured section are direct links to whatever it is you’re sharing. So there’s a couple things you can use, you can you can link to content you could link to, you can upload a PDF, so if you’ve got a portfolio or something, you can upload that or you could link to your podcast, your blogs, whatever, what we’re currently doing is linking to our current podcasts, and then having one other one now let me talk about that for a second. You can add some number of media I’m not sure what the number is, but it’s a lot you can add five or 10 pieces of media. In this featured section. I recommend you only use two because when you add the third, that featured section becomes a carousel. You know what that is like where you click the front and back buttons to go to the next piece. Go to the next one to go to them. One. And I feel like it loses some of its call to action power, right? Because if you have two buttons there, it’s just too strong, powerful calls to action. I use one for my most current podcast every week. And then the other one I switch out sometimes it goes to book a call with Karen. Sometimes it goes to check out my webinars, sometimes it goes to book, you know, to check out my master class, right? So depending on what’s going on in my business, I have the other one. So I will tell you, though, that I’ve had, you know, you want to chat, click here to schedule a call on my profile for years as a call to action. And maybe over the years, I’ve had a few people actually do that. Once I made that a button on my features section that says click here for a strategy call. I was getting two strategy calls a week booked two strategy calls a week. Right? So put your call to action there, put your your lead magnet there, right What do you use to build your email list? put that there? Do you have a blog every week or post caste, make that the other button, use this featured section. This is powerful. It’s powerful. Don’t skip this. Okay, don’t skip it. We’re still playing with it. And obviously, you know, I’m always bringing you keeping you up to speed as if things change. But at this point, my recommendation is two pieces of media, because then there’s no carousel, and then you have two strong calls to action. Two strong buttons that do two things. If you confuse people too much, you’re not going to do anything. Right. So let’s not confuse people. So let me recap this. The first new feature I wanted I told you about was the voice record, record your name, make it your name, don’t do anything fancy. It just makes it No, it just makes people annoyed. So you sound like you sound like you’re just selling like, you know, on late night TV. It’s just sales, right? I don’t want you to do doing that. I want you to be meeting people that are impressed by you and no one’s going to be impressed by you if you’re pitching them where you’re supposed to just be saying your name. Okay, the second thing is increased characters in the about section and then the headline. So definitely take advantage of those And the third thing is the featured section. If you’re not sure what I’m talking about in these things, I’ve got these on my profile. So you can totally check out my profile. And you’ll see it all there. And of course, if you have any questions about any of these, go to LinkedIn for women community comm join our Facebook group, and we’re happy to help you get these three things in place. Okay, but there are three simple things that are pretty stinking powerful, and I want you to take advantage of them. I totally want you to take advantage of them. Okay, so do you see how this can make a difference? These are the things I want you to have in place. Because this is what makes you stand out from everyone else is what makes you stand out from the crowd. And that’s what this is all about. Right? A personal brand that makes stand makes you you know, when when you tell the world that you’re amazing, it allows you to price yourself accordingly. Right And again, I put some money in your personal bank account. So do this. Do these couple things. They’re pretty Simple the middle one’s a little bit more complicated, but they’re pretty simple to do. Any questions about any of this? Join us in the Facebook group. We’d love to have you there. And if you want to dive in more I talked about all of this in the masterclass, go to karenyankovich.com/masterclass. Check that out. And that’s my gift to you. So check that out. I’d love for you to watch that. And you’ll get some hands on click this do that in the masterclass. And because you know what the one line is, I want this to be easy for you. I don’t want it to be complicated. But I want you to be I want to be profitable, and I want to help you do that. So I hope this was helpful. I’ll see back here again next week for another episode of the Good Girls Get Rich Podcast.